At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.
It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
This year, we've seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Instagram, and Twitter. At the same time, videos continued to grow as powerful tools for brands looking to communicate more easily with their readers, and virtual reality (VR) is finding its place as a marketing tool in numerous businesses.
To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. You can jump to the following categories to see statistics related to that category:
Marketers spend the most time creating content for Facebook and their own company website, respectively. (HubSpot)
Design and visual content is the biggest challenge for 23.7% of content marketers. (Adam Enfroy)
32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%). (Social Media Examiner)
80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. (Social Media Examiner)
When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)
11% more B2C marketers than B2B marketers say visual content is the most important type of content today. (Social Media Examiner)
Video Marketing Statistics
Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years.
Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021.
70% of YouTube viewers watch videos for "help with a problem" they're having in their hobby, studies, or job.
(Think With Google)
Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%).
Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw an increase of more than 13 million average daily streaming hours between 2012 and 2017.
In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.
Infographics are the fourth most used type of content marketing. (HubSpot)
Infographics have had the biggest increase in usage among B2B marketers in the last four years -- now at 65%.
(Content Marketing Institute)
People following directions with text and illustrations do 323% better than people following directions without illustrations. Take content marketer Ryan Robinson's guide on how to start a blog as an example, where he teaches readers the process of building a blog through a combination of text, illustrations and infographics.