15 Best WordPress Survey Plugins in 2023 (Hands-On)

On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need.

To help you find the best WordPress survey plugin, I went hands-on with as many options as possible. Then, I curated my picks for the 15 best options based on that. Here are all of the plugins installed on my site, so you can be confident that I tested them all.

Let's dig in!

Best WordPress Survey Plugins

1. HubSpot WordPress Plugin
2. Quiz and Survey Master (QSM)
3. WPForms
4. Gravity Forms
5. Formidable Forms
6. Forminator
7. SurveyMonkey
8. Opinion Stage
9. Typeform
10. TotalPoll
11. Modal Survey
12. Google Forms
13. WP-Polls
14. YOP Poll

1. HubSpot WordPress Plugin

Why I like it: HubSpot is a great option if you want to use your surveys for customer service/feedback, marketing, and/or sales purposes, as it includes a built-in CRM and lots more advanced features.

HubSpot’s plugin for WordPress is a free and easy way to add forms, live chat, CRM, and more to your WordPress site.

Using the drag-and-drop form builder allows you to collect contact information or qualitative feedback from your site’s visitors. Then, you can easily sync that data to HubSpot’s free CRM to track any feedback you receive in an organized manner.

For even more powerful surveying tools, HubSpot’s customer feedback software allows you to send net promoter scores (NPS), customer effort scores (CES), customer satisfaction surveys (CSAT), and more. These tools can help you understand your customers while tracking and improving their experience over time.

Overall, I think that HubSpot is a good option for situations where you want to really understand your individual customers on a deeper level, thanks in large part to the integration with the CRM.

Pricing: HubSpot’s WordPress plugin is free to use and includes live chat, forms, CRM, email marketing, and analytics within your WordPress site.

2. Quiz and Survey Master (QSM)

Why I like it: Quiz and Survey Master is one of the most versatile free WordPress survey plugins, which I think makes it a great option if you're on a tight budget.

While I think Quiz and Survey Master's interface lags a little behind some other survey plugins in terms of ease of use, this plugin offers a ton of survey-specific functionality — a lot of which you get for free.

First off, I think that it has one of the most versatile collections of survey question types. You can ask basic questions like multiple choice or radio buttons, as well as more unique questions like matching pairs, polar choices, radio grids, checkbox grids, and more. You can also ask free-form survey questions with short-form text or paragraph boxes.

You can even accept image answers from users, which is something most other plugins don't offer.

You also get tons of other useful features, such as the ability to add a contact form as part of your survey, customize the results page, analyze results, and more.

Additionally, you can purchase paid add-ons to unlock even more features, like email integrations, conditional logic, and analytics reports. The data you get from your survey and quiz results isn't especially detailed or helpful, however, unless you purchase the add-ons.

Pricing: There's a free version at WordPress.org that is fine for simple surveys. To access more features, you can purchase individual add-ons or a bundle of add-ons starting at $129.

3. WPForms

Why I like it: WPForms is a versatile form builder with an easy-to-use interface. Plus, it has a dedicated Surveys and Polls add-on to help you implement and analyze surveys.

WPForms is one of the most popular form builders for WordPress, with over 5,000,000+ active installations. You can use the 300+ pre-built templates and the easy drag-and-drop builder to create any type of form in no time — surveys included.

WPForms also has a dedicated Surveys and Polls add-on that lets you use survey field types (e.g., Likert scales and Net Promoter Score fields) and adds features to help you analyze survey responses.

Additional features specific to surveys include smart conditional logic to filter and personalize your questions and real-time polling functionality. Plus, you can get interactive survey reports with beautiful graphs and charts.

You have the option to show survey results on your WordPress website page with a shortcode or to redirect users to a results page at the end of the survey.

However, if you want the dedicated Surveys and Polls add-on, I think that WPForms can be a bit expensive when compared to other WordPress survey plugins.

Pricing: You can start using WPForms for free, which might be okay for simple surveys where you don‘t need advanced analysis. However, to access the Surveys and Polls add-on, you’ll need at least the Pro license, which costs $399 (discounted to $199.50 for the first year).

4. Gravity Forms

Why I like it: Gravity Forms is a flexible all-purpose form builder, but it still includes a dedicated Survey Add-On to help you implement popular survey questions (like Likert scales) and analyze results. It also integrates with tons of other tools, which lets you use survey results in interesting ways.

Gravity Forms is a well-known premium form builder. While you can still create a survey with just the core form builder, the Gravity Forms Survey, Polls, and Quiz add-ons make it easier to manage your users' responses, along with adding some survey-specific form field types.

You can build powerful surveys with their drag-and-drop form builder. Plus, you can use conditional logic to create branching surveys that change based on previous responses or set limits on the number of responses. You can choose to display the survey results publicly and close the survey after a certain date or number of responses.

Gravity Forms also offers a number of integrations to help you connect to other tools that you might be using, such as your email marketing service. In fact, I think that Gravity Forms's flexibility and large integration list are some of its standout features in comparison to other WordPress survey plugins.

However, Gravity Forms doesn‘t offer a free version, so it’s not a good option if you're looking for a free WordPress survey plugin.

Pricing: Gravity Forms only comes in a premium version. While its plans start at $59, you'll need the $259 Elite license to access the survey add-on. This license gives you access to every single Gravity Forms add-on and supports unlimited sites.

5. Survey Maker

Why I like it: Survey Maker has a strong free version for people on a budget, and it also offers lots of question types to help you collect survey responses in an optimal way. It also has a very easy-to-use interface, which shares a lot of similarities with Google Forms.

Survey Maker is a dedicated WordPress survey plugin from the same team behind the popular Quiz Maker and Poll Maker plugins, which collectively cover pretty much every way of collecting information from your site's visitors.

I think that it's strong when it comes to the different ways that you can collect information, with support for 20+ different question types, including closed-ended and open-ended questions. For example, you can have free-form text fields, rating scales, drop-downs, checkboxes, and lots more. You can also use logic branching to take your surveys in different directions depending on how people answer earlier questions.

The backend interface feels a lot like Google Forms, which I think can make it easy to use if you're already familiar with the Google Forms interface. I really mean that — it almost feels like they cloned Google Forms and put it inside your WordPress dashboard.

In addition to embedding surveys in a page, you can also display surveys in a popup, which I think is an advantage over some other survey plugins.

Once you collect some responses, Survey Maker includes data analysis tools to help you analyze results, including charts for survey answers. You can also send the survey results to participants, including showing different results pages and sending different emails depending on how a person filled out the survey.

Pricing: Survey Maker has a functional free version at WordPress.org. Paid plans start at just $39.

6. Formidable Forms

Why I like it: Formidable Forms is a flexible WordPress form builder plugin with dedicated survey functionality, along with tons of pre-made templates and the ability to display form/survey data on the front end of your site.

Formidable Forms is a form builder plugin with an easy-to-use drag-and-drop interface. While the plugin allows you to create surveys, that’s not the only feature. This plugin gives you the power to create everything from calculators and directories to contact forms and registration pages.

With regard to its surveying features, there’s a lot of value packed inside this plugin. Its survey templates are quite useful — bringing together many of the common use cases you’d want to run a survey around. Some examples include employee satisfaction, net promoter score, and cancellation surveys.

Additionally, Formidable Forms's survey tool has features such as smart question branching and multi-page progression, giving you added control.

I think that one area where Formidable Forms really excels is in displaying survey results (and other form data) on the front end of your site. So, if you want to share survey data publicly, that could make it an especially good option.

However, I think that one downside is the price, as it uses the same pricing as WPForms and is one of the more expensive plugins on this list (if you need the dedicated survey add-on). You might be okay with the free version for very simple surveys, though, which would eliminate this issue.

Pricing: There‘s a free version of Formidable Forms at WordPress.org that can work for basic surveys. However, to access the dedicated surveys and polls functionality, you’ll need at least the Business license (which includes an integration with HubSpot forms). This license costs $399 (discounted to $199.50 for the first year).

7. Forminator

Why I like it: Forminator is one of the most generous survey plugins in terms of functionality that's available in the free version, which makes it a great option for creating WordPress surveys on a budget.

Forminator is a free and expandable form builder for WordPress. Like many of the items on this list, you’re able to do a lot from within one plugin. With Forminator, you can add forms, surveys, polls, quizzes, calculations, and payments to your WordPress site. This gives you a lot of functionality to connect with and convert your visitors.

You can use a simple builder to create forms and surveys. These elements include common fields such as name, email, phone number, text, radio boxes, and more. Another benefit of using Forminator is that you’re able to connect your account to a variety of third-party integrations.

These include connections with leading apps such as HubSpot, Google Sheets, Zapier, Slack, and Trello.

Overall, I think that Forminator is one of the most generous free survey plugins when it comes to the functionality that‘s available to you. However, I think that its form creation experience isn’t quite as nice as plugins like Gravity Forms and WPForms because it doesn't include a visual builder like those plugins.

It‘s still easy to use because you can still drag and drop form fields — I just don’t think it quite matches up. But at the same time, those other plugins cost a lot more than Forminator to access the same functionality.

Pricing: Forminator has a free version at WordPress.org that‘s quite capable. You can also access more functionality via Forminator Pro, which is available on the WPMU DEV membership. This membership starts at $90 per year and gives you access to all of the developer’s plugins.

8. SurveyMonkey

Why I like it: SurveyMonkey offers very advanced tools for analyzing survey results. If you're okay with integrating a third-party service into your WordPress site and you need advanced analysis, that could make it a great option for your site.

SurveyMonkey is one of the world’s leading survey tools. While it's not technically a WordPress plugin, you can easily embed surveys into your WordPress site by adding the SurveyMonkey embed code to the Custom HTML block in the WordPress editor.

You'll be able to set up simple or advanced surveys through the SurveyMonkey website. You can choose from a variety of open-ended or closed-ended question types, even including some advanced options like a click map (survey respondents can click on an image to provide feedback).

You can adjust the look and feel of your surveys with custom fonts, colors, and imagery to reflect your brand. You can also customize whether respondents see a thank you page, if the survey stops showing up after a certain date and time, and more.

As I mentioned above, I think that SurveyMonkey really stands out when it comes to analyzing your survey results, as you get lots of different visualization options, as well as tools to monitor trends so that you can see changes over time.

Pricing: SurveyMonkey has a limited, forever-free plan that might work for short surveys. For example, the free plan limits you to a maximum of ten questions per survey. Paid plans start at $35 per month for unlimited surveys and questions, along with up to 1,000 survey responses per month.

9. Opinion Stage

Why I like it: Opinion Stage has some of the most advanced survey functionality of any tool on this list, which can make it a great option for complex surveys (as long as you're okay with using a SaaS tool instead of a 100% self-hosted solution).

Opinion Stage lets you create interactive surveys to boost your engagement rates and get more qualified leads. This tool is used by large corporations including BBC, Uber, and TripAdvisor.

Its intuitive interface makes it easy to use. You can manage all of your polls and quizzes in a single dashboard and track your results thanks to detailed analytic reports, which track impressions, the number of votes, click-through rates, social sharing, and more.

Opinion Stage's built-in templates help you customize your surveys and polls to fit your brand. You can even add images and videos to your surveys to make them more engaging.

Additionally, when you upgrade to a paid plan, you can integrate forms into your surveys to capture leads' contact information -- plus, you have the option to incorporate ads, opening up an additional revenue stream for your business.

However, I think it‘s important to understand that Opinion Stage is a standalone SaaS tool that you can connect to WordPress via its integration plugin. This means that you’ll need to create and manage your surveys from the Opinion Stage website instead of your WordPress dashboard.

Pricing: The basic tool is free for up to 25 survey responses per month. To remove the Opinion Stage branding, unlock additional features, and increase the response limit, premium plans start at $25 per month when you pay annually.

10. Typeform

Why I like it: Typeform offers a unique conversational interface that creates an engaging survey experience for your visitors. If you like this conversational approach, it could be the best WordPress survey plugin for your needs.

Typeform is a contact form builder that also lets you create surveys and quizzes in a unique conversational interface.

Choose from an epic selection of survey, questionnaire, and quiz templates that you can customize to your needs. Your surveys can include a number of different question types, including ratings, multiple choice, or closed and open-ended questions.

Your “typeforms” present your questions one at a time to keep users engaged and can include images, GIFs, or videos. This tool includes Calculator, a PRO feature for you to add calculations, scores, or prices to your questions. You can assign different values to each answer to a question and then perform calculations based on those values.

To embed Typeform in WordPress, you can use the official Typeform WordPress plugin or just add the Typeform embed code directly to a Custom HTML block.

However, like Opinion Stage, I think it's important to understand that Typeform is a SaaS tool rather than a totally native WordPress plugin.

If you want this type of “conversational” form interface in a 100% native WordPress plugin, some of the WordPress form plugins from above also offer conversational interfaces. This includes Gravity Forms, WPForms, and Formidable Forms.

Pricing: Typeform has a basic free plan that lets you create a single survey with Typeform branding. Paid plans start at $25 per month for unlimited surveys and up to 100 survey responses per month.

11. TotalPoll

Why I like it: TotalPoll has a user-friendly interface and includes some unique survey question types, such as letting you add images, videos, and audio files to your survey options. The backend interface also gives you lots of control over how your surveys function.

TotalPoll is a freemium plugin that you can use for both simple polls and more complex surveys.

I think it has one of the better backend user experiences of the plugins on this list. Beyond a simple interface to add questions, you also get separate areas to add custom fields to collect users' personal information, control the design of your surveys, and integrate with other tools.

For example, when setting up the design of your survey, you can choose a template and then customize it using a visual preview, which I think makes it easy to control how your surveys will look.

As I mentioned above, TotalPoll also offers flexible question types. Beyond adding text questions, you can also add images, videos, audio files, or even custom HTML.

Once you receive some survey responses, you have tools to analyze aggregate data as well as view individual entries.

Pricing: TotalPoll has a basic free version at WordPress.org. If you want access to all of the features, TotalPoll Pro costs $79, which includes six months of support and lifetime updates for a single site.

12. Modal Survey

Why I like it: It offers all the core features most people need and includes lifetime updates at no extra cost, which makes it an excellent long-term value if you plan to rely on your survey tool for multiple years of usage.

Modal Survey is another popular option for building surveys, polls, and quizzes on WordPress. I think it‘s one of the stronger options when it comes to visualizing your survey results, so it could be a good choice that’s important to you.

In addition to seeing basic data, you can also view lots of charts and graphs, including five different types of pie charts, as well as some unique visualization options like polar charts and radar charts.

Beyond surveys, it also includes lots of features to create custom quizzes, which I think can make it a good option for people who want to create both surveys and quizzes.

You can ask users to answer questions and then recommend products based on their results — which is particularly helpful if you own an e-commerce website.

Additionally, you can equip your quizzes with countdown timers (one for your overall quiz or one for each question) and subscribe respondents to your email list, thanks to the many email marketing service integrations available.

Pricing: You can purchase a license on CodeCanyon for $44. That price includes lifetime updates for a single site, as well as six months of support.

13. Google Forms

Why I like it: Google Forms is an excellent option for people on a tight budget because it lets you have unlimited survey forms, questions, and responses for free. If you need the absolute cheapest tool for high-volume surveys, I don't think you can beat Google Forms.

While not an actual survey plugin by itself, Google Forms is a very popular free survey tool that is still worth mentioning. You can easily embed Google Forms on your WordPress website, either via a third-party plugin or by adding the embed code to a Custom HTML block in the WordPress editor.

Google Forms is very straightforward and easy to use. You can ask multiple types of questions, including open-ended and closed-ended question formats.

You can set up restrictions for who to accept responses from, when to close the survey, and whether or not you would like to collect email addresses. You also get some style options to help you match the survey interface to your WordPress site's branding.

Once you have some survey responses, Google Forms also includes tools to help you analyze them. You can also quickly swap between aggregate and individual responses.

Again, I think that one of the standout details in Google Forms is that it lets you have unlimited forms, questions, and responses for free. However, your survey forms will include Google Forms branding by default, so I don‘t think it’s a good option if you want a 100% white-labeled WordPress survey plugin.

With that being said, there are WordPress plugins like FormFacade that can help you customize the Google Forms styling, which I think can be a good option to consider if you want your surveys to more closely match your WordPress website's branding.

Pricing: Google Forms is totally free for unlimited usage.

14. WP-Polls

Why I like it: WP-Polls can be a great option for running simple one-question polls. However, you'll want to pick a different plugin if you want to create more in-depth surveys.

WP-Polls is a popular option for free basic polling functionalities. Your polls are easily customizable via templates and custom CSS.

However, I don‘t think it’s the best option for non-technical users, as you might struggle to style your poll results without at least a basic understanding of CSS. I did find some basic styling options in the plugin's settings, but most users will probably want to go beyond those.

Outside of that, though, WP-Polls is pretty flexible. You can schedule your polls and even set expiration dates on them. Your users are automatically shown the results after voting.

You can keep a log of who voted on your polls, allowing you to manually keep track of duplicates.

I think that it's also important to highlight another limitation with WP-Polls — you can only use radio buttons and checkboxes to collect answers, and you can only include a single question in each poll (though you're free to create unlimited polls).

This can make it a good option if you just want to create simple polls, but I would recommend choosing a different plugin if you want to create more detailed surveys.

Pricing: WP-Polls is 100% free and available at WordPress.org. The developer does accept donations, but that's 100% optional.

15. YOP Poll

Why I like it: YOP Poll offers an easy way to implement short polls with a more modern interface than the WP-Polls plugin above. It also has a premium version that supports multiple questions, which lets you set up longer surveys if needed.

I think that the free YOP Poll plugin can be another good option for users who want to create simple one-question polls rather than more in-depth surveys. If you're willing to upgrade to the premium version, you can also add multiple questions to a single poll, which can be helpful if you want to create longer surveys.

YOP Poll lets you create polls that you can manage right from your WordPress dashboard. You'll get access to customizable templates and can schedule polls, set limits on votes, and restrict access to certain users based on their usernames or IP addresses.

I also like that you're able to use images and videos in your poll questions, which I think opens up some unique use cases (such as surveying users about which design they prefer).

Compared to the WP-Polls plugin above, YOP Poll's default styling looks a little more modern, and you also get some options to customize the styling without needing to use custom CSS. The premium version also adds 30+ pre-made designs that you can use.

The main drawback of this plugin is that it doesn't allow for open-ended questions, except for an “other” fillable field. This tool is, therefore, ideal for predefined options.

Pricing: YOP Poll has a functional free version at WordPress.org. There's also an affordable premium version starting at $27 for use on a single site.

Final Thoughts on WordPress Survey Plugins

That wraps up my curated list of the best WordPress survey plugins. Choosing the right plugin for your site will depend on your budget, the type of surveys that you want to create, and whether you're okay with integrating a SaaS tool into your site or you want a 100% native WordPress plugin.

If you want a free tool, Survey Maker and Quiz and Survey Master are both good options for general surveys, while HubSpot works well if you like the idea of having a built-in CRM. If you're willing to pay, using a full-powered form builder like Gravity Forms gives you a lot of flexibility for setting up your surveys.