Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
It's also one of the most important conversion factors (learn all about conversion best practices with this free guide). A great value proposition could be the difference between losing a sale -- and closing it.
So how do you actually write a value proposition that's strong enough to lift conversion rates and sales? Check out this infographic below from QuickSprout, which illustrates what a great value proposition looks like and the top tactics for creating one for your company.