Content Is Profit

hey guys and welcome back to profit today is a special episode that's really coming from my heart and i think it's because when i look back and look at the ways i maybe with taco monetizing content not only you for our own show but also for the community and the people that come here to the studio it rips sun so much because we wear in that situation that maybe if you're listening today you might be feeling a little confused a little lost maybe a little overwhelmed and i understand how crazy and hectic the world can be and how many messages that you might be receiving from maybe other content creators youtube with instagram you know when you type like how do i actually monetize and get results from my content it can be overwhelming so well first of all i'm extremely grateful that you are listening to me today and and your part of these incredible content profit community even if you're not on business creator club even if you haven't interacted with us before but the fact that you listened to the show and the fact that you found us let me tell you you are on the right path so hopefully today we'll give you that like one percent or that little push or that little drop of water that the glass needs to overflow and trigger action on your side so you can move forward so i'll tell a little context right so obviously when people come to the studio come to us to be like hey luis how do i actually monetize content now that's like the holy grail right we talk about the six levers of content which a combination of each you know every for every single person is gonna be different you know we have messaging we have the creation aspect we have the production aspect we have distribution monetization which is what most people really are looking for and then idea end it's like how do i actually manage the this the operation so we would deal with this in business creator and and we are answer questions and we kinda deep dive but monetization is a number one question and that really answer says it depends on on your business on what you wanna sell so i'm gonna do a shame plug here if you haven't gone to business sorry biz dot c o forward slash monetize we're currently running a one on one challenge the fo is leading it we've been having calls all week with you guys incredible stories and he's getting like pretty emotional right to the fact that you know what we wanna trigger is that emotion to take action and those five days we're gonna be working with you to get to the next step you know we've had some people that reached out and they have a monetization system for example they might be a little loss on the production side but what we need to know is do you have a core offer do you have something that you're selling today and if you're not that's fine like there's a different path also that we can recommend you and and do that but if you do and you filled little loss on the rest of the levers like how do i actually put this in place you know we can definitely help you and we're running this for so we have a few spots left we actually extended it i know initially we said ten then we we said seven we filled those out really quick some of the people that we've been having conversations with we're not a fit for that that we're fit for something else that i'm gonna announce today so we do have a couple of steps i check with fonts this morning and he's like yeah dude send them over we'll have the conversation and if you have and you filled out the form after you click the orange button if you haven't go ahead and fill it up anyways so what i'm telling it's like we went through this experience just like for three years we were stuck for three years we're trying to figure out what type of content what to sell what to do for three years and i look back and i'm like my man like if it if i would've have taken this step three years ago oh three years before we actually took it where will we be now don't get real i'm extremely grateful i'm thankful that the things that happened to us because he led us to this point where you know we're very fortunate to you know be running the business that we like to run we working with the people that we adore expanding with a community with the studio with the production services but i'm like can't yeah i cannot help to think about like men three years is a long time so how we were able to unlock publishing for us and then monetizing right away was through an internal challenges that mia fa decided one day after a terrible pitch we were sitting down with eight business owners that our current boss at the time brought into the table because we're helping our fitness studio with the social media and we were able to reduce attrition which is the people falling off or like canceling memberships it went from like fifteen percent to like three percent by some of these things that that we did not only content wise but on the community aspect and then they're were like oh my gosh i love what you guys are doing let me introduce you to some of my business owners so they came up there and we you know we do the pitch and we're excited we're feeling confident you know our or bought you know shut out to donna amazing person she was like oh my god like they're they're gonna they're gonna do great like she she's always been looking out for us and after the pitch when we start asking the the answering you know the their questions there was one guy that was like hey you know i've been trying to research you guys since don't i introduced you and i don't have a website i haven't seen your content anywhere like what's the proof that you guys are doing this right and that question derail the entire conversation i didn't know how to answer it back back then think to today i would've have said something a little bit different obviously with the with i guess with the conference that you know the results bring it it it might seem a little bit easier today by the time we felt lost we you know we've i it felt like it got punch to be completely honest and anyways this the entire meeting to got the derail at that point and we didn't close any business so we came back that afternoon and we sat down we had a conversation and be like okay we are selling content production service that's that's that's the core offer that we had at this time so people don't see our stuff you know they're not gonna build trust with us if they don't hear us talking they're not you know they're not gonna have to believe that we do this thing even though we had the results and we're showing the results there was a still an the element that because we were invisible online that trust diminished with the people that were in that room and it fell so real felt and we needed to make the money we needed to make the money yesterday so that day in there after three years of trying different formats we tried old youtube we try like podcast multi cam then we tried videos from the phone where like screw this like what we need to do is we need to remove friction and we need to create content consistently on a daily basis and what we didn't know at the time is that we started working in our craft we started working in how do we tell our story how like how do we find elements in our day to day in our work how do we find the an extract that value from the situations that are happening to me around you know our work and our life so we can share the story and then help somebody within didn't know we're working on those skills until we actually started doing it so our personal commitment back then it was hey we were gonna we're gonna go publish for forty five days in a row we're like it needs to be something crazy that we can put out there into the world and go do it and for us it was it was born the forty five live challenge and don't worry we're not gonna the forty five live challenge we've done three seasons of it but that's not what i'm talking about today for me i look at it as in my own personal challenge and we started doing it and for me the framework so i could stay consistent and we talk about this in the business creator club about the publishing pyramid is you know you have certain amount of resources if you are a business owner your time is very limited if are business owner and apparent your time is super limited right so like what are the resources that i have is said do i have time do i have money like why can i leverage that's the very top of the pyramid and then it's like those resources are gonna have a capacity like do the you know if i'm doing it myself like what's my own it do i have thirty minutes a day do i have two hours a day do i have you know x y c and then with that capacity there's gonna be a consistency layer like what is your consistency commitment with that capacity and then at the bottom obviously you know message over production a hundred percent at the time is your message that's how we build upon so once we recognize that and we have that in business creator a lot club you can go in there there's a a quick video explaining in detail this and there's a works a worksheet that you can go through you can then start moving up okay my message is to help let's say content business creators to be able to press on every single day and help them build systems to monetize for example right and then we go up and like okay my consistency back then was like i need to be online every single day but based on my resources we couldn't have the podcast that we have now we couldn't have a editor team like how and we actually do that so my resources were thirty minutes a day and i what i did is i committed it those thirty minutes a day to think about a story related to the business and record a video and at the time facebook live was a big thing it was a thing that was being launched at the time so we decided to do a facebook life in part because we didn't have to edit because after our audit we identify that editing was our main friction point because we had all these client work that we're doing at the time not like crazy we're freelancing right we have very limited luca i was just born but we had the time lightning you know we'd like we need to deliver the customer because that's the one that that's paying so we're like okay if we create something ourselves we don't need to it and that's why we just decided to go live here's the thing you've prior heard this story before there's forty five live specific episodes around this but what really triggered the thing for us was we created a challenge for ourselves and we're like okay these are the guidelines this is a map this is a blueprint one facebook live a day that we're gonna put out to the world and test as a hypothesis is it gonna work i don't know and this is everything like there's by the way we've seen many formats work we've seen like every single piece of content that you can put out there work at some degree if you want to monetize and really tie with the business it's so we don't endure long enough to get notice we don't get better we don't work on our craft to be noticed so you know we try one form five three times and then like okay well i didn't like it or hey maybe i didn't i i have mismatch expectations and thought i was gonna have a hundred thousand downloads and i had three hundred well three hundred still really good so how do we work and built on that for us i was forty five live challenge then then years later we decided to partner with these wonderful woman stacy and we're bringing to the content profit facebook with group a challenge called find your voice and this challenge was about seventeen days and we had a few people running from the people that we already had in the group i think we had about thirty people do it with us for seventeen days we did something a little bit different it was not a facebook live people could write it out could do presentations they could do video for seventeen days we did we gave an incredible prompt to be able to do this and the progress was incredible on that because of the feedback business creator was born right so obviously on our side he helped a time but on their side they unlocked publishing like they were so stuck and they unlock it and this lady it was like we're checking on her after fifteen days she goes luis it's not that i don't enjoy the thing is because i've unlocked this and i've was able to be consistent that allowed me to create without the friction trying to think of of what to say because you guys were giving me these prompts and because of that i was able to unlock my creative side and i wrote an email and then that email brought me a bunch of meetings and now she was having those meetings and he was turning into business i'm like oh my gosh that's all amazing thank you so much for that feedback to us so cool to see that right and then obviously you know last the last couple of weeks you've been if you've been tuning into the show if you go to biz your forward slash monetize that's what we're doing and we're like fancy told me it's like hey you know louise he calls me daniel my full name right luis i think we need to do like a i one on one i i really wanna test this out with the people that we have in the community i have a lot of give and i wanna do it and i wanna do the first couple of of versions completely free and that's what we did and after a week of having this meeting after a few days of having these meetings we've seen and we've experience like the prompts and we're were like oh my god that was off like three years into like twenty nineteen that was us then because and and we kind forgot a little bit about that pain but now we see it and we we're understanding we're helping me people move forward on that on that end so what i'm trying to say is maybe you committing to a challenge is what you need to do to unlock some i'm kinda publishing so i'll laid it out there there's a couple options like for me obviously forty five live that after fifteen days you know the quick stories like we ended up somebody saw the content on linkedin one person by the way this is not thousands of views thousands one person saw it i was able to send them a quick message of like hey thank you for the we established a conversation and that originated a six figure deal for us down the line down the line i mean like the next week so if you happen for us it could happen for you obviously there's an all elements that we can work on you know what is your offer whereas the thing that you're offering is do you actually get results by offering this thing so for people that have proven offers i think that one on one business does your slash monetize that's for you so go there now if you're that now the second part of the challenge with say and sell it baby which is the thing that we're are announcing today is that seventeen day challenge so we're collaborating with an incredible company the bill suffer we have a massive surprise that's gonna be come to you for free on the channel the way the challenge is free too it's just in a group environment so put it that i put the link right below it's it's tu dot com i think forward slash say it and sell it it's gonna be right in the description i gotta do scroll down and and click on it by and we're gonna be hanging out for seven days for free in a group environment but i promise it's not seventy days a bunch of stuff is you're gonna come in we're gonna have you in the community completely free and we're gonna give you these prompts so you can unlock publishing and then we do we have a massive surprise and we through have a even massive surprise and then we're gonna actually teach you a frame where can turn your words while you say on your videos and your content into profit a couple things that you might need if you don't have it it's not a deal breaker but they will help if you have some kind of email list it could be one email it could be ten emails it could be a hundred a thousand ten thousand doesn't matter this works right the other thing is you need to be open to try new things so it's not gonna be all in video if you don't want to there's gonna be different prompts and different things that we're do and he's gonna probably take about fifteen minutes a day so nothing crazy so again if we fill up the one on one challenge which is business cr biz dot c four slash monetize if that's filled up then i recommend joining and find your voice there's gonna be a future opportunity to do the one on one a hundred percent but do the say it and sell it challenge so the tu link okay which is gonna be like right below i'm so stoked because challenges for us internal unlocked the the fact that six levers unlocked working on my messaging you know you don't unlock my creation method whether that's it that is video whether that is writing whether that like a presentation you don't lock it because we're put in the reps right you don't unlock the production side because it allowed us to experiment with more content and new tools and things and the tools are we're gonna give you for free by the way you're gonna be so awesome and you're gonna you're gonna blow your mind so a demo this morning with the people that we're running the challenge with and it's is gonna be so cool but you have to unlock it after five days baby on you're gonna unlock it for free through your actions because we're triggering actions in this challenge we want you to move forward and move the needle right then monetizing we're gonna talk about this and how can you connect your content into profit how do you can move the people that are listening and watching you into your ecosystem and hopefully that are fit and then you make i ton how money doing it right and then always we're gonna talk distribution different things but so homework for you if you want the one on one to go spots left we're gonna close it very soon and i think at the end of this week we close it so we can actually dedicate it into the say it and sell a challenge which is a good environment so either or pick your poison on baby i know we did happy to episode it on call to actions with our friends at pot match and alex where it's like okay pick one call to we'll guess why i'm giving you a choice apply for both you know it or you know in case of doubt go to business your forward slash monetize and then you'll probably get a a message from me saying hey you know this is closer this week we're gonna start a different run the next week or so but i would love to have you in the say it and sell gonna build able help you build the skills if you're like luis i'm a little too intimidated to do a one zero one right now totally okay go to the say it and sell a challenge and put your information in there and it's gonna be so awesome so we start on september fifteenth that's monday so you're listening to this on a on a thursday the time that he came out thursday september eleventh now on the fifteenth that's when we start we unlock everything there's gonna be a couple emails that you'll see with your commitment cards and and so on i'm gonna be doing the challenge just with you so you know this doesn't stop i'm excited and we will help you unlock your content machine not only production wise but the sixth lever messaging creation production distribution monetization and then obviously how to run it properly and build the right blocks so you can then delegate it move to the next stage and create different kinds of contents so i'm so excited say and sell a baby the link right below in the description can you tell i'm excited man i just saw the demo i knew was so good of the this tool like unlocks and so many things and obviously you know we are where we would love to have you in the in the community part of it is it's like if you wouldn't come to the community and i have an incredible community business creators that are already in that past collaborate network but also we're here to serve you and support you in any form away so we're opening opportunities guys i'm so good come hang out we'd love to meet you we're not a fit totally okay be like louis you guys are you know nice you guys are awesome but you know my i might be into different things totally okay we get it but is go crush it together thank you again for tuning to to contact profit and i'll send you on either challenge alright links below take care bye

what's up everybody welcome back to content is profit start of a new week best day ever today that we're recording here monday let's start with momentum once you has some stories he's been trial testing a new program that we are announced last week i think there's still a chance if you wanna go to bi c slash monetize one zero one free challenge from fancy and today we will be chatting a little bit about some of the wins and some of the feedback that he's gotten from the people that did it last week and there's a few that are starting today and also there is something else that i wanna announce down the road but once welcome back to the choke to the choke to bit choke today thank thank you appreciate i love the energy hey always i'm glad that you're back c hosting with me man it's it's a it's a is a good feeling it's a good feeling i know it i missed this is that i miss i miss yeah it's like what i'm gonna kinda doing it remote at the house i need to build a little bit of a setup in here you i gotta i gotta get myself a microphone hey it's fine we went from like no setup to you know office to then like another setup to then no setup at all covid and now it is what this meant as long as we get this message out there and we support people i think that's the the most important that's why we tell everybody that's true if you're listening to me right now and you're like oh i need a mic too to start no you can are right now you need the mic yeah i i just wanted mike because some vain and i like to hold the mic hold something when i'm while i'm talking so i can get distracted that's why i got my tuck balls right tuck balls if it if you're only listening to this i guess some of those like yeah chinese balls are you put in when your hand then rotate whatever this could be this no it's gonna judge no judgment too good it's very it's very ironic we we've mentioned that on the on the setup since you know we we own a podcast student funny like people show up and and you know they might not be on the budget to go record there or do whatever i'm like okay that's fine let's figure out a way that you can do it from from home and they're like so surprised sometimes that they're like wait why you don't want me to come here i'm like yeah but i mean whatever it takes to put your message out there and there's there's a a lot of solutions and possibilities and we want literally get publishing principle number one of condo profit quality of the message over quality of the production any day that was literally the first principle we arrived to after doing i know couple hundred of episodes a couple hundred yeah it took us took do some time i'm pretty sure i pretty sure that were was pre pre episode one hundred no that was like that was forty five live challenge forty five live but great transition fran on challenges great on challenges yeah we've last year we talk about a little bit about you know what else can we do to support our creator support and obviously you know the content ecosystem continuously evolves continue changes new demands new formats much new thing and it can be a little overwhelming for a lot of people you know obviously you know for contents profit i amir fa podcasting has been that vehicle to keep us consistent but at the same time you know a few months ago we had a conversation about the resources that we're putting into the show or like where is the audience really listening or tuning in and there's different theories when it comes to podcasting clipping and different things and like the intention maybe that is put behind you know a piece of information that you share yeah online depending on the platform right so with that in mind once put out their a fun offer which by the way is completely free which he's been helping people one on one to produce that specific type of content that resonates with them but also offers them results right move the needle forward so i wanted to you know tie along and and be bringing her back and be like fancy explain to me a little bit of that challenge and to the people that are listening right we've had a couple people go through right now last week if you haven't checked those episodes we plug them in and there's people that are applying to to do that like i is completely free this results c o forward slash monetize so yeah we're here to discuss it and you know who this for it's going absolutely absolutely i mean first thing is there's a lot of advice obviously out there but one of the things you will hear all the time is like you gotta post valuable content so you know that opens a question i'm like okay what is viable content and you know you will hear there's a lot of the strategies and i always say this with anything else like i'm sure you can find ways that like work that are different than what we're gonna be talking about as well right so people have different strategies whatever you know you do the one that you think you are gonna be able to execute for the longest amount of time stay consistent with those are the ones that are gonna give you results right and by results i mean could be positive it could be negative at the end of the day days use information you're gonna get information and usually gonna use that information too craft your next strategy and and keep going at the end of the day so which by the way what before you before you continue i wanna put a little asterisk everything works like that's a crazy thing everything works if we do it long enough if we you know talk to our person we like hone in on the message everything works it's just i think a lot of people get very confused or maybe excited sometimes of creating a new type of content right and when we talk new type of content it could be like youtube specific content or like short form content that is not coming from a podcast like a podcast a short podcast you know clips from a podcast like there's many many formats and within those are sub sets of you know talking head you know script at stuff like there's many i mean and can be very easy to become overwhelmed when you are the creator right because you see the messages out there where like every single piece of content there's is like somebody saying that that is the secret piece of content that you need to be creating right and i think that's why i feel like we we resonate with a lot of people but also it took us a while to find not only our voice but the fact that we've seen many cases that everything works at the end of the day and we have to adapt to like how can we execute how can our teams execute on a consistent matter to move the needle forward so you go funds yeah back to you it's a matter of of clarity and i will say i well not quite challenge what you you said i do to an extent i do believe where you sort of like everything works but and there's like a caveat in there a big but like big button again lot i'm can there's there's a big bug but now it lost my that you say that yeah there's a caveat and and think there's the caveat yep i got i got i got which is like sure some work but like some will work better than others some will work faster than others mh right on the way you get you know speed or quality of results you know that difference is gonna come back to you and whether you're taking in the lessons from implementing and using that to move the needle forward right and i'm gonna give a great example for us was if i'd like we multi sort of content for you know for the po and we did it for a very long time and we we got results right where they the fastest results that we want probably not right they gave us results they help us build the business to to where we are at the moment right but you know looking back and i'm like i wish you woulda have got it and a little bit faster results etcetera there's a lot queues in there that we would could have taken from the data that we were getting and maybe changing a little bit of our strategy and doing you know x y c something a little bit different right and again that's obviously a a personal example but you can look at your data you can look at your content and you can probably see some trends it's like okay well sure i'm getting some sort of views i'm getting some sort of conversations but if you want to you know speed up conversations or increase views or x y and c like the whatever the goal is there's probably gonna be information that is gonna allow you to make a decision to move towards that goal and that's honestly what the challenges is kinda kinda about right again gaining that clarity so go ahead and then i'll i'll dive into this no i think i think a lot of people is trying to decide and we've been on this and the last couple of months we've chatted about this right it's defining like what success look like to you when it comes to content right that's one for example me and fa is disagreed on specifically podcast clips because maybe i saw it as a sales enable tool versus direct traffic from social media right because i was having a little bit more conversations with people and they'll research you right they'll go on your socials on the you know they'll see maybe that you are frequently pop publishing and you know you have like this piece of information that maybe you said on the show and maybe it relates to that and then they saw that we're like okay automatic my trust goes up because these guys have been publishing maybe what they talk about it it resonates but it's in that one specific moment with the place where ph was coming from was like hey we should be putting a little bit more effort in creating a specific type of content answering specific questions about you know the people that were helping right and that's a whole like that that's a whole like course on on on on messaging and how we tackle that versus how we were tackling the podcast because the podcast the relationships that we built through the show are the one on one relationships that we develop and then at the end of the day those are the ones that become business opportunities right on the on the back end then i saw the clips as a way to support that because it's a competitive advantage over other shows that i might not have it right for example or maybe we'll use some of those clips to write other pieces of content or emails or things like that right mh everything has a piece but at the end of the day you have finance resources we have finance resources it's like how do we assign those resources and those priorities based on what fonts you said on the goal that you might have for your content right the goal that you might have for your business and so on so a lot of the people that started coming to our world maybe they didn't have enough time for a long show to you know pick up and you know the the specific you know podcast clips that maybe now a lot of people do because there's many tools that that can do that for you right so it's like okay how do we we talk about the conversation in a different way how do we still add value and that's what the idea that that france you brought into bezos a couple weeks ago and we've experimenting so make excited so you had a couple people go through the fire year challenge you pitched it to me as in like i need you to do it execute it which i will do right but the the for the people that you know maybe you wanna be involved in this and they go to business sorry to biz your forward slash monetize maybe like oh man five days it's not just five days just a few minutes a day right on one zero one and we're doing this it's not gonna be free forever just so you know so what goes through like what's the main problem that we sold fa yeah i mean the more the the main problem is is people throwing speculative spaghetti of the world right like lack of clarity in terms of what do i post how do i create it you know what type of of content am i going to create again a lot of people just see valley content as they they know it's necessary because i think we're now at a stage where everybody knows like okay your business it's a way to advertise it's it's a way too again like you said kinda sales enable and tool people are gonna do your the research yeah and if you don't have any contents probably gonna be a little more difficult for somebody to make a decision on whether they wanna work with you or not but the thing is okay if people don't really know exactly okay what do what do i do do what type of content do i create how do i generate opportunities from this so that is what the challenge is meant to do right is get you that clarity whether that is on the macro strategy level or if you already have some sort of macro strategy on a micro strategy level in a little more granular or like strategy per type of content that you're gonna create right and i'm gonna separate both give you a quick overview of macro would be you know the strategy the constraints that we're putting in there would be your niche right like who you're talking to specifically and also like what are you going to be talking about which a lot of people you know has of a bunch of names a lot of people call them pillars your content pillars we have a process where we help you design all those based on the problems that you solve and the desires that you're the person that you're trying to help has on a micro level it would be more the strategy the constraints there would be okay what are the formats of the content that i feel good creating that also have good potential of getting people's attention right what is the you know some scripting frameworks that i can use and all that stuff and obviously how do i generate opportunities for this order are my call to actions etcetera so those are the two kind like strategies that we work on the challenge it's gonna be one or the other we don't have time to work on them so if you don't have like a macro strategy we work on that if you don't have a micro strategy we give you clarity on that so it's very exciting yeah i i i love doing this it's been a lot of fun so i'm gonna walk you through i don't know if you have anything to it but i'm gonna walk you through the kinda like obviously not the nitty gritty of everything exactly what we do but just kinda like yeah yeah the top top of the no absolutely i think like made like if i look at this as a as a consumer right like no not luis is a business owner but like luis is a consumer the content creator right i i personally love to tinker and experiment with a lot of things right and if you see my drive with content there's like a a few family half big vlog type you know i i have a a personal youtube channel that i create a while back called louise that creates just like my instagram to put their personal projects in there like i love experimenting on that on that side you know my instagram i i done you know some comedy skid some meme stuff but nothing like really sticks and as far as like production like i i on all of these things that i've tried and just to put it out there like this is not because i wanna become a full time creator i'm already a full time creator with the podcast and that that's our main platform right is i like to test different formats to see what sticks that i like doing because if i don't enjoy doing and i think like that's a huge one for a lot of people it's not gonna happen at the end of the day right so i've learned through that process that i love getting out their own experiences and capturing the experiences but i do not enjoy going through that footage and creating the structure of an episode for example there's editors that can do that for so i've done it to understand how do i luis create and i think a lot of people do not get to a point where they can experiment with different forms of of content when it comes to their business because there's resource constraints there's time constraints there's also an urgency where he comes to like transform that content into profit right and i think that overwhelm is what with this challenge we're gonna help you move forward and get you excited about a type of content that you enjoy doing but also gets their results so that's why like i'm so stoked about because you know the feedback you you told me last week from one of the people that went through the challenge was like for them was a no brainer and they go so excited to continue and and work on their craft as a creator because today if you're the one on the mic you are also creator that's what we call you business creator right business since creator a club if you wanna be part of the community fyi but anyways that's that's those are my two cents and you know on my side i think i have a little bit of the luxury that we create obviously media company and we can experiment with these types of content but again for us podcasting remain the main pillar because is what helps us continue to move forward we enjoy doing this i mean i cannot be happier than once is back with his podcasting balls for those listening please go watch the video we need to put that on a feel it a link or something for people to to get them but yeah i mean i mean i'm i'm excited i'm excited for this yeah so to clarify something obviously you know whatever strategy you put in place i we mentioned before that needs to be a decent test size for you you know if it actually works or not you know you cannot be like a cannot try this try once doesn't get the views that you wanted you know and then you're like well that didn't work you know like we separate pretty much like the things that we can track in two different buckets you got your you know the indicators they have a nine i think it's like they say your active indicators you know the things that you with your own effort you have input in and you can control and then you have your lag indicators which are like after the thing is done you know you get results those are views so are the things you cannot control for example right like when you post a piece of content you know after a week to check to see how many views you got on x piece of content that is a light indicator your active indicator will be i'm going to publish a piece of content every single day for example doesn't have to be like that again based on your resources but hypothetically every single day that is your active indicator that you're making sure you're keeping track of right and let's say you're gonna do this strategy for six weeks after six weeks you gotta check okay did i posted every single day like i said i was gonna do yes okay based on the test size that i have now what are my lag indicators and then you can you know make your conclusions make your hypothesis is it is it's a lot like literally the scientific method that we learn back in school yeah it it it it it's it's pretty cool honestly like we're working that way just because it gives you structure when you're trying to things no going back to strategy macro level like my brother said all it is is a constraint on the decisions that you're gonna make based on your resources and we're gonna base everything that we're gonna do in the challenge based also base off of that you know what are the resources that you have resources mainly money on time right two different sides of the same coin so what do you have do you have money to invest in a team you don't have money to invest in the team do you have the time you know are you time reach time for money rich money pool we'll figure it out and then go from there right who are you talking to specifically we gotta nail that down that is like half of it you need to know exactly who you're talking to and then we're gonna go and figure out what are those buckets right those pillars that you need people to get into now the cool thing about these challenges is that you get homework alright it's not just let's jump on a twenty minute a call and whatever end of this care with the word homework or this is just actions for you to take so we can actually move the needle forward and at the end of the challenge you have a clear strategy to follow for the next i don't know six weeks we recommend a hundred and twenty days right like that be that'd be up absolutely amazing so yeah when we're working a last week gave a lot a lot of clarity to the person that i was doing the challenge with they i will say they did like a little bit of of their offers or so they were a little bit of confused on like who they were necessarily serving so just putting these constraints into place yeah gave them so much clarity and if it it becomes so much easier to then create the content because when you get an idea you can just run it past a filter and be like okay am i talking to this person am i into one of these pillars yes no if the answer is yes make it if it's know how can i frame it into one of these things right and they make it work for you after the challenge i did give them a little bit of the micro a little bit of a a little taste you know on the micro strategy in terms of you know formats hooks etcetera are like how is the content going to look for this is a person that i'll say they're not very used to creating content on an an educational type of content right there they're what they've been doing is more of a lifestyle type of content so you know it opened his mine to be like wow i don't need to be just you know i got talking her you know like sure obviously talking head is one of those formats but then how do you make her talking head compelling enough right it's a strategy around your talking hand to give people's attention we talked about hooks red super important first three seconds of your video that the hook is gonna give you the opportunity right if the better the hook is gonna have a better opportunity to impress people than with the value that you're actually delivering then we define what is value right like in the most objective way what is value some people say like oh i make them feel inspired on all this stuff but like from a business standpoint you know objectively value is results you know can we actually help them achieve results solve some sort of problems so how do we include those into or content we talked about you know the structure yeah scripts like what are what are things that we can say what type of language that we create the script with and whatnot call to actions you know what do we offer how do we generate conversations so it a lot i will say this challenge it it i mean let me rephrase it's a lot but it's it was over the last i did run a little bit longer doing this challenge just because i was having such a bus but at the end of day i was like okay what is going to give you know the person that does this challenge where it's gonna give them the best results and that is focus so we're gonna either focus on the macro or focus on the micro depending on where you're at so again if you wanna be a part of this is go to be dot skills slash monetize and yeah we'll we'll get your application we'll probably send you a little form that we need with some information before you get started and then we'll book the first call i will go from there fifteen twenty minutes a day right right after you hit that big orange button on on that page it's gonna be a few questions that we need you to to to answer just to help kinda also on our side structure what the challenge would look like i think we have about five people now we're keeping it super limited i think we have maybe a couple thoughts left there's people that haven't him finished their their their little five question survey so if you're one of them and you're listening please go ahead and finish it so we can get you started if not we're gonna close it out brian in the next couple days to make sure that we can deliver it to the best of our ability and and support you guys in the best way possible there is another opportunity too let's say you're like luis i feel like i'm not quite ready for this stay tuned in the next couple of days there's just gonna be something starting on the fifteenth more as a group environment but not as detail on one on one attention like fran was saying so just stay tuned i'll put the link right in the description we wanna i check it out but i take advantage of this opportunity it's it's gonna be fun we've seen the faces and the result of the people that have gone through it and it's massive clarity and excitement i think to continue to it like how many times do we go online and we try something and maybe as i man like you end up more at this disappointed of anything this is a complete opposite so fa dude i'm i'm stoked that wanna i wanna add something else i wanna add something before we head out which is you know the promise of the challenge is not here with my podcast and bolts the promise of the challenge is not you're gonna get taken followers in five five days or whatever you know like the promise of the challenge is a recipe for improvement right this strategy what it is is a recipe for improvement on what you're doing and so if you are stock at on x amount of views or you know your following or at more than the following on the views i'd like to judge it by opportunities and conversations right if view or stuck in there this is a recipe to improve that right because then after you get the strategy you need is the test size which is your commitment and you're discipline towards executing the strategy and then after that period of time you're gonna go back and you are gonna going to analyze separate did i okay did in my content has shown to more people and they did engage did i have more conversations and and we go back to the drawing board does it work yes let's keep doing more of the same did it didn't work okay where did we feel flat right was it you know the gathering attention through the hooks or was it through maybe in the middle of the video the structure etcetera and then we go back to a drawing board and you do it all over again but at the end of the day it's gonna need commitment and discipline from you so you can get the test size and actually see some results but again the promise is improvement you can always always be better that's right cb baby you can't be better boss like one thing that they can do today right like maybe step one of the thing that we're gonna be doing like was something that they can start looking into if they wanna start you know today apart from going to biz roads dot c o four slash mile yes yeah absolutely i mean i wanna say two things first would be to go look at your own analytics on your content right and see if you have any big outlier on the content that you have created meaning you know five x ten x where you usually get on your content and be like okay why did this content work how was this different like what happened here maybe it just was because somebody that you you know made the content with they shared it on their profile too and they just got a bunch of bills you know but that's gonna give you a good base on like okay well maybe people are more interested on these things like you can break it down the other thing that i would do to start is just create a list of the content creators that you like they don't have to be in your space just so you know just people that you like their content you like consume their content and that also you see that they're having you know good results with their content because that's a great way to start analyzing what are some things that you can do with your content as well that you can implement right maybe they have a format that you're like oh man i love this it's like okay well what don't you add that to your business that could you know be part of this strategy and give you a an edge right when you're creating the content so those are the two things that i would do first of all just look at my own thing kinda like analyze said what works bet what had you know the best results try to figure out why and then go and make a list of all these people that i'm like okay i can get inspiration when i can gather ideas i can you know break down their content and learn from them so i can implement it and mine that'll be definitely step number one one and and one point two it's one and one point two that's awesome alright well if you wanna get more of that and more of fonts you on a one on one basis is completely free by the way go to a base c o forward slash monetize throughout the form legit as might record i was we're recording this and see a couple more people applying for it so i'm super excited honestly you you got some you know calls you're gonna make but yeah i'm i'm very excited that you know we're elevating you know what on on how we can support you apart from podcasting that we already know so if you're still interested let us know but yeah and all this is obviously gonna be present in business creators so business creator dot club join us every thursday at eleven we have open office hours we jump on on way answer questions on the six levers by the way the first video completely free once you get in there in the community so excited man thanks for joining me fa thanks for texting me and be like what are we talking about today let's do this i know no it's was funded i just i i i missed it you know it's funded with the podcast i just need i've been figuring out at the time with the baby that's it it's fine get a spread right started guys around the babies that time yeah we'll we'll make it work we're making it happen so awesome man alright guys with that said go ahead and follow the show in your favorite podcasting platform at biz rose on social media and go to business creator dot club or these resist slash monetize for fun one zero one challenge very well let's go come join me let's go alright take care guys like

guys and welcome back to con east profit today we are talking about how to become the top one percent of content creators there's a couple things we go over this episode this episode was actually published in twenty twenty two but it's still so relevant especially now that we have business creative clubs if you wanna be a part of that business creative a club we need a ton of people that are starting out and we build like very good consistent habits in order to get there we've done this for a few years if you wanna be a part of that community where we have a bunch of business owners doing incredible things and publishing business care club now this is almost like a a rant that fa brings on to the table after meeting with one of our content momentum customers but i was just releasing today and is more relevant than ever today especially with the volume of content that going out the quality of content that is going out the amount of platforms he can be very interesting but believe me we break it down and on top of that fo is taking five people completely free for a five day challenge if you're not on an email list go forward slash monetize to join the challenge we're gonna send you a quick email with not an application but like five questions that we need to know to make sure that we can actually help you to kick start this publishing journey with the right habits it's completely free it's so five day we only need you for ten minutes day and we're already happy people coming in i think we have five spots are left so very excited to bring this anyways that's one's pitch have fun enjoy the episode did do you know that new blood caster fade away after only twelve months what does that mean that people are dropping like flies when they start their podcast actually the number of podcasts have increased a lot in these past years but the number of active podcasts have pretty much remained the same because only a very small percentage of the people that sort of podcast podcasts stick to them in the long term and you can actually see that throughout content everywhere creators only represent about one percent of the people online only one percent of the people online are the ones that are actively creating content and you know pretty much establishing the narrative of things so what happened why does people fade away maybe people put a lot of friction on their plate when it comes to creating or they don't know what to say they don't know how to say it well in today's episode we're gonna discuss that and more we're gonna help you become part of the one percent of creators enjoy you're motivated funds let me know or tell me why why you wanna rent today why no i don't wanna rent through the urge of we're like let's record a rant i mean we we we could've rant because one of the conversations that we had today was was pretty you know pretty hot out there was pretty good but then i realized well today i had an onboarding and or new client need to help with you know the consistency and what should i say and how should i say it right mh and overall just content creation so yeah that's why we decided let's make a short sweet episode and like what are the things you need to create consistent content that is gonna drag eyeballs towards your brand yeah that's right and i had a conversation with these people are starting our platform it's it's a funded startup and a few of the questions were around equipment and whether do they need to create this thing and we really peel the the onion and we started to identify why are we actually starting a platform right and and i asked them in my head do you have a budget and it's not only on the what to say but on the tools and the things i feel like a a i belief that's out there for people that wanna start up podcast guys is they have to spend thousands of dollars in equipment to be able to record and the truth is that even with fifty bucks you can start a podcast i'm gonna hate you with success when i hate you with a quickie one okay the best equipment is the one that you already have that's right and that you already use as a core that you can use that's a good quickie yeah that's a good lot idea there no no pun intended right nobody intended yes so we've actually i mean with with that right we've seen and we've heard a a lot of podcast that are recorded from an iphone the voice notes right we've heard one recorded from an apple one pretty big marketer making millions of dollars and it's like okay how do you remove the friction towards so you can actually create right and that's so does you know nice equipment increases the value of the content i will say increases the perception of the value of the content and then your message has to deliver because if your message don't doesn't deliver guess what no amount of technology and cool equipment is gonna save you so make sure you have your message nail down above anything else and then you can start including that production value and worrying a little bit more about that i actually wanna share a little quick story when we were in orlando one of these events we one of our clients was there and we had no plans of recording anything in that event we're actually going as attendees and we just ran into them and all a sudden she's getting all these amazing feedback from people that know about her about her company about the books bullshit that she was about to launch and she comes to and like hey guys like there's so much love being shared right now like is it possible to record something and we took no equipment right she didn't take any of her equipment and what we ended up doing was we had a gopro that we carry with us twenty four seven right and we're like let's just record on the gopro and you guys is mike because we're like in the lobby of these hotel everybody walking by what we'll do is we'll grab both iphones and we'll just set the voice recording boom and we put them out there guess what these were part of a daily podcast that increase forty percent downloads and nobody complained nobody complained so anyways remove the friction go record with what you have right now there we go that is thing number one thing number two that you need to have that juicy juicy content is you need to know what are the problems that you're solving mh right how are you solving them and what are some tangent topics that you can talk about to your niche right so for example when we're gonna create content we have this list of things we can talk about like content workflows multipurpose podcasting publishing community confidence right a criticism b2b entrepreneurship messaging over production long game momentum resources we have a big list of things that we can talk about and now in just a second i'm gonna use how you can actually create the content out of each one of those but those are the topics that you're gonna hit over and over and over again and i just wanna share a quick reminder you are the only person that listens to one hundred percent of your message so sometimes you might get back to these topics and you're like oh whatever i already talked about consistency well guess what the person on the other side might have not heard you talk about consistency so talk about it again and again and again and again that's right yesterday in the conversation that i had the cmo had a question about what do i talk about right and we after diving into the why why are we actually creating a platform who are we connecting it is connected to revenue not only the audience side of things the worry went to like i don't know the topics right and a really safe place to start right obviously funds is gonna share the metrics and if you're interested we can definitely share this with you guys just reach out on social media at biz rose go but a very safe way to start is having conversations with people inside of your company prospects amazing people in your industry people you already serve and people that you already serve your clients i'm apologize those as podcast podcasts here's what's gonna be super awesome is as you have these conversations these are gonna happen and you're gonna have new ideas and you're gonna write him down in your notebook booking you're right but whatever you put take notes and those then become part of those topics right and this is how our older brother who had no experience whatsoever in podcasting he did a forty five live and then as he was publishing he started identifying his pillars the things that he wanted to talk about that he felt natural that he with a little bit more research he could deliver a really really good message so my point here is start with one or two you don't have to brainstorm all ninety that phones you just just named right you if you if you want the cheat just reach out to us but start with one or two and as you execute you're gonna be able to find those topics yeah that is right and then step number three we've covered one and two one is record with what you have and chances are if you're listening to this product because that you have a cell phone and goes what cell phones nowadays they they have cameras so i'm pretty sure you can use your cell phone to record all the content that you need step number two you know name those problems solutions kinda like tangent elements to your niche that you can talk about and what is aspect number three that you need to create this hashtag juicy juicy content mh and it is structures you need to have some structures that you can now create content about so i'm gonna just share quick some three quick ones that you can potentially use one is actionable right so you're gonna grab one of those problems that we talk about so for example consistency and you can create an actionable post about this how can people do something about this what is a step by step so i would potentially create something like here are three steps to to achieve maximum consistency and post every single day without missing a beat right and then i go and i share my actionable tips structure number two that i wanna share with you is analytical do a tear down of a company person content style right i can go and you know maybe i'm gonna share about again i'm gonna use consistency so you can see how i can use these different structures for one same topic but i can go and i can look at mr based content and i can say those consistency means the same for mister beans done for a b2b b biz for a b2b b business let's do and then i'll go down and i analyze b2b b's consistency well he actually produces one big video week why does that entail you know a budget of one million dollars is that the same as a b2b definitely not right you get the point and then structure number three actually i'm gonna give you a bonus one after this one but structure number three is list you can just list a name of things hey here are the top three books you need to read if you want to achieve consistency when publishing in boom you can't give them the three recommendations and then a bonus one is and this is my brother's favorite probably i contra try thinking so what is something you feel differently about versus a status school quo why that how can you how can you steer the waters how can you steer the water and create some some you know polarity in the marketplace or the people that are listening to you so with consistency for example we are fans of publishing every single day but let's say you were a fan of you can make money only publishing in once a year right imagine right a cycle we will be like no that is very contra so you can say like experts are telling you that you should publish once a month or once a week well guess what i've made x amount of money by publishing only once every decade and be gonna be like what and you're like yeah everything is wrong and then you just polarized the marketplace with your message and you're gonna get some traction so again that's how you can use structures with your problems solutions or tangent topics to your niche to create loads and loads of content and you will never run out of ideas on what to say i know or how to say it it's so good i tag juicy juice like say guys we use this every single day there's a reason the podcast has more than three hundred and forty episodes right now and obviously like we've we've learned a ton along the way but these are findings that we continue to do research i think fa was doing it on the on the airplane going boise he was watching all these videos and continue educate himself and that's how we ended up with with the matrix like that if you wanna connect this content into profit right for your business continue to tune into the episodes there's more gas more information coming your way thank you so much for all the support and we love you we love you indeed we love appreciate it indeed i love you your fine hey you good stuff hey guys and thank you so much releasing into content profit like i said more relevant than ever before especially for newer creators and people that are you know trying to build a business around their content or content around their business we're taking five people on a one one we call it the clarity challenge which last week we had a guy that had no idea what he wanted to sell he had like a really deep passion for what he wanted to do and help people and in those five days we're able to find a format of content that he was able to do consistently and he was able to go out and sell his program so super excited hopefully we can help you on we have facebook left this is completely free font is gonna be doing the one on once so super very excited for this bi rose do forward slash monetize put your information there and then we'll send you five small questions to make sure that we can actually help you with this so anyways if you wanna be part of that come join us if now go to business care of the club and come during the community thirty days for free once they page you have a special code that you can put in there and be a part of it awesome take care see soon

hey guys welcome back to profit today we're talking about the excuse battle on how to win it we've had so many people and so much feedback from all over the world in the studio and in business creator club and all we can talk about or see are those excuses and fancy here with us came this morning and he share an incredible thought after a blog and after i think that he's doing that we're gonna tell you in the episode and i think it's a perfect solution for this and it's gonna help a lot of people execute and move the the boulder forward so so if you wanna jump the line just go to bass rose dot c o forward slash monetize submit your information and we'll get back to you with a quick email so we can get started for free hey guys welcome back to profits happy beginning of september fo how are you doing man welcome back pretty good very good i i lost you i lost the screen i'm trying to trying find here well fuzzy tries to find me i hope everybody's doing good we're approaching the last quarter of the year and man i hope you are getting all those goals crushing them i was reviewing my own goals this morning and i think we're a good path because i didn't have like really personal goals lined up and now i do so now i have a path to follow so i hope you are too you find me po strategy strategy constraints do you find me can you see me now i find you yeah i perfect right now well i do welcome so this morning in our call you are sharing with me a one minute log vlog from our friends my first mail right shampoo yes sir walk me through it a little bit you sent it over i read it i liked it but why why did they resonate that i'm trying to find it now it should you should prepped me so i would open before before the press was this morning i told you we're gonna be talking about this let's let's say my memory i mean i was talking about excuses and how excuses are just reasons right so people see excuses may mainly as negative but it's all about perception right you can use your excuses as to turn something also into something positive at the end of the day it's a choice so the example that he shares on his blog is you know he wakes up early he feels sluggish he's like okay i'm tired maybe to them i'm not gonna work out that is an example of a negative excuse the example of a positive excuse is somebody that wakes up they're tired you know they feels sluggish but they say you know what i'm actually going to work out to not fill this way the rest of the day so they use the excuse in a positive way that is the balance i like it what why what did it resonate with you i mean goes obviously you know you're full excuses birth so i have to change something wow it's the buzz obviously an existing buzz no i it i mean it resonates because you know personal on the fitness side since i became a that you know i guess i've been working on that bad but i'm kidding but i've definitely haven't been you know as diligent with my workouts with probably my my own health so resonates on that sense but also you know lately we've been pretty deep into certain parts of of the business right you know whether that is or team you know talent can we reframe the way they see at excuse self right we have priorities as well are we making negative excuses towards not doing those priorities or are we creating positive excuses to actually take action into those priorities so i mean it resonates on a in an overall managers more than anything is it was in a new teaching it was a a reminder right a reminder of the power of choice we we can choose a a to take positive action or negative action at the end of the day your results is a compounding effort of all your like choices and decisions and you you know if excuses are the reasons with which you like make a choice why don't we just use those and flip them to have positive choices on the end of the day so they can compound into positive results yeah i like this a lot because when you when you mentioned that i mean obviously at a personal operational level like we i think like we can all relate you know on the dad just wait for you know silly not to tell you why you fat and then you know you're gonna not gonna fight anymore excuses anymore getting happening it ain't happening that's happened me my wife made ma'am and my wife made a a bet for this month we have to work out every day of the of the month and if i miss a single for every day that i miss i have to cook dinner for the whole family that's and then there's a and then there's a challenge for her if obviously like she misses a day as well if she already do her out today so now my turn you know it's on me i'm like am i gonna make a negative excuse or am i gonna make a positive excuse yeah i think that's good because you know a couple the last couple of his hours in business creator club which by the way you can go to business creator club if you're interested in learning more go there we we've been starting to be a little nice group and hold each other accountable but i think that was one of the one of the topics right because with especially with content creation whatever you do podcasting clipping you know live anything is and you have it that we're building you know us a business owner you might have incredible skills at what you do for your business right like you you might be an expert in in your topics but when we tackle creation it's a whole new skill that we're unlocking not let alone putting our thoughts out there can be like really intimidating right even though not if you are the like we've seen it all over the place and we have a couple people in the studio that you know for example last month we had incredible meetings and they come in and and they're so excited they see to see the space they're in their mind at the they've they think they're ready to get started but when the day comes to actually start recording a lot of thoughts coming to mind right a lot of excuses right maybe hey i have to drive or my c host is not coming or i have to still convince my c host or i i don't think i'm ready for for this right so like francis said are we gonna use that as fuel to actually push forward and then create something cool and or are we just gonna stop doing it right so we have to i think make a decision at that point and it's just a starting you know i think today every single business has to be online at a certain degree right your format you decide on what format you do it but with every single format of creation you're gonna find excuses everywhere right like oh i don't have the right equipment or oh i don't really know my message or oh you know all these things are we actually gonna level up and i move things forward and it ultimately is is your choice right if you don't wanna do it it's gonna be really hard to to do it i think it also goes back to no and what you want right from the business standpoint point and content creation right if you put a goal of i want to generate you know x amount of lead or x amount of conversations right yeah this month and the vehicle that you chose to do so is content then why aren't you creating the content right or are you creating excuses negative excuses towards that like i don't have the equipment you know stuff them umbrella just mentioned i don't know the message to the format whatever it is or are you gonna turn that into a positive excuse and be like you know what actually the more content i create i can use that as a filter to know what my message is going to be or i can use that as data to know what hooks are working what formats are working better and resonating with the people that i want to help right so at the end of the day like have a goal obviously does work right like what is you know that that place that you want to get to and then are you making the right choices together and of course there's days you will want to make negative excuses you know i'm guilty of that i totally understand you know there's plenty of times why i don't wanna record content i mean i don't super super guilty of that right but at the end of the day if you are not in front of your customer putting your mess out there you know is it really are it how somebody going to find you if you don't put yourself in front of them yeah absolutely and and you have something prepare that you're starting experimenting with you know our cousin which you know a little backstory story it also started well he he's joining me as a c host of the mass life show every wednesday night the that's our spanish show for those wondering what that is and then you know all this creativity kinda like started to explode because he became really comfortable camera he also has a a new goal for his business and you know you've been you've been kinda experimenting of like what to do next when it comes to our programs and content momentum apart from the production side and you have something really cool that are working with him that i think we're gonna do like a soft launch here with the people that are on the on the show and if you're listening and you're interested fonts is gonna walk us through a little bit of of that and if you're interested you can go to business resort c forward slash monetize and we'll send you a quick link a little survey see if you are i a good fit for this which i think if you're listening to this podcast you wanna level it up and you wanna move things forward so i i'm excited and also we need i need i need a little push for funds that to get started with this with other people but before that i remember before you you announced this thing i remember remember when went to that podcasting conference and we're were like walking through like all the sponsors like area and it was like a a couple of people are like oh dude that's so awesome i'm like look at this list of all these equipment like how old is your podcast guys we're asking and they're like no haven't launched it and they had like a list of like five thousand dollars worth of equipment it's like why haven't you started yet i was like i'll haven't i need to get all this stuff and i just like there's nothing like but worse like inside of me that it's like fire i was still angry i'm like you can just start with your phone you know so guys if you're are that person that's waiting for the like the right equipment or the the right light or you know whatever it is don't you can publish from like this little devices and we're happy to support you there in business creator clips so there's ways that you can make it look sound and provide a ton of value to your audience don't make excuses do positive excuses think a little self assessment that you can do is whenever you make a choice or you're about to make a choice you can ask yourself is this choice is going to get me closer towards my goals yeah or is this choice gonna live in the same exact place yeah that i that i am at and i don't want people to confuse this either with household culture you know choice always has to be a work choice can be intentional rest right that might help you get towards your goals as well so i just wanna make that disclaimer right there because yeah a lot of people might be like bro like well you know broad marketing whatever no i about yeah so i might gonna be able to say this day or not yeah oh wait wait wait wait wait i had a thought and i lost you just it's okay i guess i guess you you're gonna say this thing you'll being working on but oh well no the thing i wanna say is like there's people coming in like in our show now that are brand new to us so we share the story plenty times we were there we were making excuses for three years before starting to publish we even invested in the ma'am which by the way is the same equipment that we're using today six hundred episodes later right i need collected dust closet because we thought we weren't ready and i'm doing our quotations here for the perfect podcast right we haven't had these like cameras the s other cameras at twenty minute timers on them he just made the process so much harder and then we were you know we had our our you know moment we were like screw this and we just started recording on facebook light from our phone and that was a birth of con profit and know from that moment on everything changing and you're not allowed to assume move forward in our business so just now that we've been there we can share many of these stories you're like oh it's easy for you to say blah blah blah no man it's still hard funny this funny plenty of stories yeah alright what are you doing what are yeah so talking about choices strategies if right now this point you find yourself maybe you know at a cross road with the choices that you're taking or don't know exactly which choice to make towards turning your content into profit the if so i'm running a series of one on one challenges so it's just gonna be me and you and it's gonna be for five days in a row right we're gonna it can be their phone soon whatever it wants like looking at people faces as i prefer soon but yeah the whole idea is to jump on a call right for five days in a row and at the end of those five days you're going to have your strategy right strategy of exactly what to post how to say it and the the again they i to put those constraints so your decision making gets easier so there's no excuses right so all you do is you make positive excuses about creating content you have already kinda like the road map of you know where you want to go on how to get there and after a challenge you're gonna have that road roadmap and all is there for you to do is just execute on it so if you wanna take me up on that offer if you want you know to jump five days hang out five days with me just go to biz what is it biz quantum momentum dot com slash monetize no what are you doing this was just i don't know slash monetize this was just there we forward slash monetize easy peasy clearly yeah let's clarify a couple thing is not it's not five days retreat with fo twenty four seven no it's legit like ten minutes a day for five days back fifteen twenty minutes a day okay because i would not i would not send about that i will i will say i've been doing the calls and the weekends too we can talk about that if you want you know you don't wanna worry about the weekends like that just because it's you know back to back days and you have the information fresh okay in the motivation after i will be sending you a little bit of homework what we do all these things because you know we mentioned it before we don't wanna be known just for fluff information but for like action taking brad that is kinda like what our community the business creator club was built on is like we don't just wanna have courses or whatever we want to help people actually take action so you're gonna have a little bit of accountability a little bit of homework but at the end you're gonna have something tangible that you can use you know for the rest of the year to get closer to your goals in terms of content yeah i love this i i think obviously you know when you when you came with this idea i resonated so much because i think at a subconscious level you want me where those are accountability partners and we're putting those action points when we first started you know content profit and you know we've seen so many so many critical things happen since then so we like we kinda know like what what that can do obviously you know content has evolved and if podcasting is not an option for you totally understand i mean might not be an option for a lot of people but the interesting thing about this challenge is as personalized to you and your style your message what you wanna do and by the way it's completely free like we're doing this for you it will be paid in the in a in a near future but for now full disclosure is brand new we're building it with you the feedback has been incredible with the people that have been doing it so far and in lightning so very excited this c o force slash monetize if you wanna hang out with fa if you are bummed because you're not gonna hang out with me it's okay i can come in and i can say hi totally okay and then if you wanna we're gonna send you a quick survey try what like three or five questions ish fun little bit without not too many questions not too many questions but we do need to know kinda where you you're sitting and kinda what the goal that you want and then we're gonna go from there but yeah tiny challenge here we come baby sweet yeah shout up shout out to richmond den which hopefully he comes to the podcast one hey it's coming put to the podcast we're talking to their team and we're coordinating a date to make sure that that he can come yeah sweet man awesome so i mean you've you've done this challenge now for a couple days while having some of the positive you know feedback that that you've gotten from it i mean clarity is the main one you know it's on our end is really good also know think about this you're talking one on one with the person that you're trying to help you're gonna give us some good information that you can use in your marketing so obviously that's a big incentive for us to do this we want to have closer conversations with you guys so you know obviously we can keep nailing down or message further but yeah in terms of feedback has been clarity the fact that they actually have to do stuff you know put it into action and then yeah that's pretty much it you know like there's there's motivation and momentum you know not just like empty motivation we're acting upon it to actually drive results yeah absolutely i think i got our text last week as this is incredible intense oh this is a little special case because i think you're day getting a little bit more time through this person but it's been so awesome for real i've got ton of clarity and i think like clarity is is gonna help move mountains you know where when we've discover obviously podcasting for us that's what did you know it was clarity we'd would be like this is the one thing that we're gonna do for you know a few years and here we are you know five years later doing podcasting and and it helped remove the friction that we talk about you know in in in another podcast so i'm excited man thanks for bringing these ideas thanks for sharing the newsletter this this morning shout out to my first million peeps and shampoo before he's like incredible insight newsletters and different tips yeah and yeah so business dot c forward slash monetize if you wanna be a part of that initial wave of tiny challenges with fancy and myself and if you're interested in the community which will be rolling it out with people in there business career or the club coming hang out right now i think there's a promotion that we have the first thirty days for free and you get money models book absolutely free as well so just let us know we're here for you we're here to move the the content boulder ahead and and help you push it that's a great natalie you content boulder also hey you'd did share something with me what was your golden boulder of one of those sessions do you remember you're like oh man you have to remind me i wrote it down i mean i know what it is that share white man share committed it i committed it to to memory well the thing is as we were talking and obviously this person was getting more clarity at the same time i was you know i keep asking like am i overwhelming you you know what are your learning blah blah blah i'm willing on a game plan and for context this person wants to coach other people he has a coaching business yeah right towards other people and he'll just tell me this conversation that he had with somebody that it's interested in working with them and then i told him okay well do you you know help him out that you give him my game plan etcetera and the reason being is because awareness without a game plan is just a burden right that to explain that sometimes we're not aware of certain problems you know but once we become aware under they consume part of our bandwidth we immediately start thinking okay how do i solve this now so you are doing another disservice to somebody if you're bringing these problems into their mind right if you're like bringing awareness and certain things which awareness is good but you're doing another service if you're also not teaching them how to solve them out you're not giving them a game plan with it right you're now creating more of a burden because they have another thing they gotta be worrying about so that's a golden boulder which was awareness without a game plan is a burden so keep that in mind especially for education folks out there that yeah you know i i i feel we all fall in the trap of just sharing loads and loads of information you know i think a lot of people confuse value with just information yeah but at the end of the day i think especially if you're in the you know expert base industries like the value comes from helping people solve their problems like value comes from result how much closer can you get you know the person that you're helping towards their result that is valuable how do you do that with game plans with teaching them how to do the thing not just telling them hey you have this problem alright see you later you know no that's a burden did i'm excited i'm i'm so happy that you know we've had this these conversations i'm very excited she kinda what where this leads and ai lean heavily into this because you know one of our mentors is like go do the un scalable and then we saw the result of that person do it the un scalable and then you know moving forward so i think for everybody you know we do have to to do some some kind of that's so obviously that applies not only for us as a business you know you guys are we're documenting the journey also you know building our stuff but also on the content side of things sometimes we have to get started with the un scalable and then move to the un scalable once we know and and have that clarity so i am convinced that this is gonna help you achieve that so again business biz rosa dot c l four slash monetize this c o four slash monetize just submit your your information there we're gonna get back with you on a quick email with you know three to five questions and then we'll hop on the challenge i'm excited i hope to meet you yeah was gonna be a little fun can get a little more context before we leave something real quick let not of course i cool obviously the hopefully this adds a little bit more clarity for who is this for might not be this for right but like mh ideally the people that we want to help in here already have some sort of offer right something that already they can sell that's gonna work better you know and creating this strategy the strategy in for the main parties is because we are kinda like going to lean a little bit of on the part of the service that we offer which deals a little bit more with short form content not as much as long form but i don't want to deter people that you know maybe their their main strategies long form content youtube channel or some sort of podcast like jump on that that will work for you as well creating that strategy but mainly i'll say the most benefit will be if you are trying to craft a strategy for short form content and of course having some sort of offers whether they're validated or not yet the ideas for you know strategy that's gonna generate more conversations for you that's because pretty much it awesome alright guys thank you so much for listening thank you so much for hanging out go follow our social media if you wanna connect there we respond to those dms at rose and all the platform forms you can find me at luis that creates or fo creates on social media just a quick warning if you'd message fo on social media might not get to you so message me luis that creates yeah i do value bandwidth a lot so yeah the best way to get they if you wanna get with me doing the challenge that up baby yeah or office hours business career at club every thursday let's go sounds good alright i thank you guys and we'll we'll see you soon take care

hey guys and welcome back to anthony's profit today extra special day i have a surprise guest for everybody that we've been waiting for for a long time and today i was in a call i was like you know what we should do this together live on a podcast so guys help me welcome they want an only fun let's go we're back baby we back back baby yes for those og you guys hopefully remember fo for those happy you know tuning into my solo episodes just know that there's nothing better than my solo episodes but when fa comes is deal gold this feel good bring the i bring the heat welcome back yeah fa the original c host of ko profit we're trying to get him back the original gold i'm still there i was still the c the other haven't been impressed for you know i just went out to get some milk up and haven't been to yes yeah quick quick update i'm and i mean everybody in business creator club have seen you so if you're not part of it go to business creator the club come join us because every thursday at the time of the release of this episode a little bit later today eleven am eastern we have office hours and we jump on and we collaborate and then we provide a bunch of wins between the community you know to keep moving the needle forward when it comes to content and your business so pause you dude i'm excited to to have you back on the show hopefully we'll make this you know i i'm making it easy for you man and you're like you can just plug in anywhere appreciate it i appreciate it i mean there was nothing like recording live being in the same space is always the best energy wise but you know this is what we do right now here i'm my house but is what it is you know let's get know pretty i think you notice a passion of the topic when we were talking about and you're like you know what why don't you don't you why come join me and i was like alright but i gotta put the baby to sleep first yeah okay so let's just dive into it right context this past weekend can some big lunch happen for those that are not familiar with alex ram he launched the third book in his series the almost like the the business bible after ultimate sales machine shut out to amanda holmes and they sold over three million copies so obviously in the industry that has been house caused quite a steer in the online community and some things have surfaced that are dirty as hell so the way wait why has it cause us stirred well i mean i think there's a a bunch of elements and you know i i spoke a little bit about it on the on the last episode and on the materials but i think it it crossed a hundred million dollars in sales i think it's the first time ever that it that online webinar does the way that he ran his campaign and promotion was pretty unique to him so everybody that was familiar with him kinda expected that but it also got to like new audiences and new people and i understand that trust for online you know creators or people that sell stuff online is very low at the moment so i think that has part you know it created more conversation around that but at the same time he released a ton of materials and products and you know there were different episodes that he offer inside of that it one being a six thousand dollar offer the other one being twenty eight thousand dollar offer and and i think there was like a two hundred and fifty thousand dollar offer on the back end for people to take advantage on so i think for the people that purchase those big wins but for the people that could not afford it or maybe they not understand kinda where he's background or where he's coming from or what he really wants to do with these books it created a ton of backlash in a way i don't think he cares personally oh he i'm sure he doesn't incredible all yeah but he's creating like all these conversation online and me and alfonso were talking about it because we we invested in one of those products and we we've been you know consuming a lot of the content and for us specifically is gonna move the needle forward big time i think for the first time in many months we we both felt like we were both on the same page when it comes to the business so we're like yeah let's go yeah sure so for us like that alone i mean we were on a four hour workshop that was including one of those offers yesterday kinda like walking through our business model not not how to sell know how to market like the business specifically and the structure of the business and and what is a constraint that we need to tackle first to move the needle forward so for us already has been a big win and i can't wait for the next you know we we're talking about it this is gonna be our buy for the next ninety days to continue to execute right nice year next year production next year i i i thought i thought three years and then i said ninety days but yeah and then for this by the way we also have a free copy if you're interested go to business creator dot club if you sign up for the first you know thirty days for free you can come hang out with us but you also get a copy of that book we have two hundred we've given some away already it's completely free i think you only pay for for the shipping so just sign up send me make a quick email and it'll be on your way so yeah you can be a part of it completely free this is so fun alright fine but that was gonna take on it what's what what's your kinda of like take and then how can we maybe apply it you know i think we title this how to how to lose respect online yeah i mean so how to lose respect online we're actually gonna be talking about some offers some people have been put in away right the her mostly trend right of course you know when you make a hundred million online when you sell three million books in twenty four hours or so you know when you become the guinness this world record holder for fastest selling book it's you're gonna you know create a lot of noise right so a lot of people are kinda like latching onto that trend in my own personal opinion some people doing it the right way some people doing it not very much in the right way and that's what we're gonna be covering today on like how to lose you know respect or your authority online now my take on why do i think it kinda like cause a little bit of you know ru feathers is i mean first there's always gonna be haters right yeah and i think a lot of people they've misinterpreted in a way i guess you know he used to start his video saying i'm i'm alex mo and i'm here i'm not gonna sell you anything right and he did that four years right he delivered so much value so when finally he put on an offer you know people were like i thought you were weren't gonna sell anything blah blah blah but i'm like hey dude they're like he earned the right he earned the trust of the marketplace by hustling for years building his stuff you know showcasing how he did it and then putting all this content off for free like he has more than alright to to put this stuff up right so i again a lot of haters but that works jose say no i think i think well one of the things he every single book that he did was a case study of like like the concepts that he did inside of the book he's like i want the book to be the demonstration that the system works which i think is super interesting right so the history books his first book was offers i think it was like one dollar or free at one point is like how to create an offer that people said you know feels stupid saying no to and and that was one of them the second book was the leads so the promotion that they'd lead that they used to promote the book was every single concept that they had in there and they also sold a bunch of copies and then the last one with money models he's kinda showing that that system but i think part of it is is that is obviously you know what what are we here for i think there's a a lot a lot of people in his audience or legit business owners right we saw a lot of brick and mortar people calling in and and they have like business and they're interested in in growing their business but you also have this lurking audience i feel like that it's like the biggest fear of everybody probably going online which is they're gonna rip me off they're gonna grab my content and they're gonna you know copy it exactly word by word they're gonna you know grab my ip and then resell it and there's like that audience because this launch was massive that's there ready to to grab an an example i saw was like two days later this guy full on paid facebook ads ran basically a campaign to be like hey i paid for the six thousand dollar offer which came from not only the workshop on the ai solution and also workbook and i'm selling you all the workbook for just three hundred dollars right so yeah i'm gonna i'm gonna say here i wanna stop you real quick you're like fast forwarding a little bit because i was just making reference to the previous question of like what did it ruffle some some feathers i think we're you're talking now already on the how to lose respect right as a some sort of of creator so i mean just i'm just gonna wrap up the previous one on you know like why was this such a yeah you know such a thing i guess and i'm just gonna mention that like the same as there's a lot of negativity around it there's also so much positivity around the right a lot of business owners are i really got inspired especially obviously marketers is kinda like they're four minute mile in a sense you know for those who don't know for minimal miles is i think his name was a robert ben maybe maybe i'm mistaken but it was the first time that somebody ever ran one mile under four minutes right people thought it was like impossible it cannot be done this guy did it and after that guy did it literally a whole bunch of people started breaking that same record right why is that because meant because because people started thinking oh it is possible right i if somebody else can do it i can do it too and i think maybe on the online world of you know webinars presentation with whatever maybe there was this gap of you know a million dollar day i feel like that was the thing or like people talk about i wanna do my million dollar like some people already done right the first one that we were hurt doing that was russell b i think he did it add the ten x conference with grand and he did a million dollar day and everyone everybody was like raving about it after that i already heard about a lot of people doing me dollar days so i think for alex to do a hundred million dollars kinda like a four minute mark for a lot of people right are we gonna start seeing a whole bunch of people doing a hundred million i don't know maybe maybe in the future i personally i doubt it i don't think it's gonna happen as much but people already think it is possible right maybe i cannot do a hundred but i can do ten million whatever you know i think so from that side of things is very very inspiring now to move on to what you were talking about you know rip contents all these things how the conversation started between you on me was that you know we were talking how some people are writing this trend by literally just sharing the knowledge that alex give you know their their their whole premise is is i spent sin six grand so you don't have to here are their resources or i spent twenty four grand so you don't have to here are their resources and i told you in my mind that is the fastest way to lose respect all sort of credibility as i create a business owner because if i'm following you or you know i'm interested in what you have to offer your solutions product service whatever is because of you like the contents in your mind your knowledge your insights right like you are the only ones that i have insights there's nothing wrong with obviously learning from alex but then like apply your own insights to it how can you either improve it make your own and then you can share about that but just like strictly rip the content off and be like yeah like i know this is gonna give me a bunch of leads so i can get a whole bunch of leads by offering this but okay what is the quality of the leads like these leads are interested in alex are not interested in you and now the content that you're putting out there in my eyes i'm thinking this guy has no insights you know this guy this guy is just still in this stuff or a a copycat out whatever like yeah i don't wanna listen to this guy so for me that's the fastest way to lose respect right what would be the right way the right approach the right approach personally would be to put your opinions and your insights on what you're consuming right frame it as hey look i did spend six grand to learn all this stuff i'm gonna share with you my top ten insights about this i can help you your business go from x to z right like especially because you're talking to your audience might be totally different than somebody else's right or yeah whatever something along those lines but you need to definitely have insights i'm not just be straight up copying this thing the analogy i gave you was for me is the same thing as having ai created your content right i'm like for that's like the fastest way for me to not trust you online if you know you make a post saying how in the last month all your content has been written by ai even if and i will say this even if i like your content or if i read it and i was like that this is this is good yeah i will lose trust towards you as a whole because i'm like well it's not you the one putting content out you know and i know people are gonna listen to this and they're gonna be like well but what if they train the the gp with my own voice you know my my old thing my old thing and i put it out there you know and like it just creates a use in my my knowledge i'm like it's not the same because at the end of the day like when you are the one that turns your knowledge your own thoughts into words like that truly demonstrates that you know the thing right like if you cannot clearly explain something you don't really know the thing so if you have ai doing that for you maybe you know sure you said it in an interview like you didn't explain it that well but the ai is the one that like s information and like they package it properly and they delivered it for me that is saying well you don't know how to do that right like i if i need your help with whatever dia ai is putting here if i go to you and we start having this conversation you might not be able to express those ideas and help me with my problems therefore you're losing like i'm losing trust in yeah i mean obviously two two different things there not different i mean i think they're part of the same bucket you you know my thoughts on ai i'm i'm a big fan of the fact that it can speed up the process right i do agree with you is it's like okay the i'll output that ai i can give you for example exactly like that based on like because you trained it and maybe you you said it something something else or somewhere else and they i reframe it based on your training you know your your voice i agree with you on that side what i think a lot creator especially right now because we see a lot of people creating from from scratch or you know starting on that process to put their their thoughts towards and i'm putting it out there online in the in the world right because there might be the experts in whatever topic and and they just wanna share it i just think ai has a role in facilitating that it's just we have to be like very careful like you said on not letting it i do you know the the final output right check it revise it like put in your thoughts put in the hours to master the craft at the end of the day and then you can you know find the constraint within your content system and it's like okay what can i do this so is that constraint so by me by somebody else is by by ai but at the same time it's like okay well it's where is that line i feel like right at the of the day and i think that line will be defined by the trust of the audience at the end of the day because like let's say you know they they start consuming that content and they they come on a conversation with you or on a call or an event and then they asked those questions and then you don't know really how to answer it you really know don't know how to really help that person then that's it came over like we that person is now going back to you at all and then the negative report that was built there is a consequence and it could hurt your business right so at the end of the day i think you know that short term satisfaction of writing a marketing wave and creating content around this stuff or selling you know short term the books or the programs for a cheaper so you can do that like what is that what is the objective long term for that is that first i don't think that's ethical second i think it's just gonna hurt your business on your brand your personal brand more than anything and not i have to i have two points in here i gotta show two points first let me clarify it's not like i mean i am kinda anti ai in all all things but you're you're artist i i think it's because you're in an artist no but i i do i accept that ai is useful for certain tools right like can it help you speed up certain processes one hundred percent you know but like we see it all the time we get pictures on our email that we read them and and we're like dude this thing is clearly i i know you didn't listen to this episode right and we ask him oh what was a favorite part of your episode never answer back nothing right so like yeah that type of things like is yeah for me it's a no go now i'm sure there's all their type of ai tools like i love like gonna be wrong i i love gen generated i'm probably miss mispronouncing this ai in photoshop right so you can expand pictures and you know when you're creating tunnels and stuff you can use that to enhance your picture make it a look a little bit different i love that that is absolutely mason but again if you are using it to be your creative engine right where you're putting out there and you're like like what people facing your message if that is ai i think you have a a a big problem right and the problem is that you need to be the one that is putting your thoughts out there you you cannot be again diluting your brand like that way personally i would honestly prefer if i get a phase you know the facebook post is like hey this mess this actually was created with ai based on this conversation i would be more than more willing to read that than actually the person pretending that it was them that they wrote it you know yeah something like that like hey this was reading on from my eye from this and maybe at the end there's a ups i is say hey look now this is not ai this is me personally and just if you don't wanna write more than three sentences you can just write sentences in there but i think that actually makes for me personally i'll be like well at least this person is honest you know like that will go higher up on my list and then i wanted to make a second point and i forgot it was well i wanna while while you do that i wanna show you something wait what well wasn't it that you're i need i need the primer what were talking about i forgot what it was out it's okay i'm not remembering this alright maybe maybe this that little private i i wanna show you something here keep your eyes on the screen this guy right here so for for for those that are listening right this is facebook post as worth four hundred and twenty thousand dollars worth of business playbook you watch alex from launch and they don't want to invest six thousand dollars i got you covered you're getting a hundred million dollar offers leads lost chapters and journals full funnels vs scripts scaling system bonus free physical coffee copy on hundred million dollar right coffee coffee yeah proven frameworks all for four hundred and ninety seven dollars access today limit availability so is one of the samples right tell me your your yeah thoughts i remember i remember what i wanted to say on is it it goes hand in i would with this so this was a perfect primer you're welcome the the the primer was that is it's carmel dude honestly and i i i know it i don't know if the word is just like straight up in integrity which just honesty but i used to be the guy that was like you know i would see an ad of somebody selling some sort of course and then i'll would be like all dude can i can i rip it off can i can i find it out somewhere for free and can i find a torrent of this and i can download it for free right and well i think i know it's not i i i one thing i was saying i don't i don't think i don't think it's i don't think it's an excuse right but like that was part of our upbringing in a sense right and by that i mean you know back home and we wanted music we would go to like lamb wire and download the music for free and yeah it was totally normal you know we would burn cds and that was totally normal we we literally had a store like five minutes from her house it was a brick and mortar that they sell up burn dv like movies yeah kinda counterfeit movies and we would literally see cups walking on the store i'm buying all this stuff right so like again not excuse but for us it was very very normal kinda like get that that thing but i think that just literally builds a lacking in mindset on the person that is purchasing right because like i i eventually realized this when i was like looking for all this courses i was like you know what like this is kinda like back karma like i'm just if i cannot afford the real thing i'm like well i cannot afford my mind was i cannot afford this you know i'm i have that lack in mentality let me see if i can steal it let me see if i can go get it somewhere else system like you need an abundance mindset right is instead of let me see why i found that is okay how can i make it like if i really want to invest in this okay how can i make it work maybe you need to be resourceful in the sense that you need to the person that is on the product they put you in a payment plan etcetera i don't know right maybe guess what it is not time for you to buy or invest into that course at that moment but now you feel good with yourself because you have integrity and you're like you know what i didn't rip that shutoff off i didn't steal it off and i'm going to build until i can invest in that thing so that was my point my point is like yeah look inside right like do you have this lock in mindset or do you have an abundant mindset and also your integrity right are you gonna like would you like if you let's say your business grows and you're and you have resources whether that is courses coaching etcetera that you're selling to other people how would you feel if other people rip it off from you under your son it for a fraction of that i bet you will be pissed off right yeah i'll i know i would be pissed stuff yeah i mean you know a lot of a lot of the talk online has been not not just with this but in general it's like okay how do how do we how can we be a resourceful right in a sense but i think the mentality is like how can we re be resourceful for ethically at the end of the day because you know that comes back to you ten times fault right whether you do the good thing it comes back ten times forward whether you do the bad thing you will come back to you ten times fall right and i think also you know us coming from a country like venezuela or what i've seen a lot these people in the international markets you know obviously monetary wise that is a hefty investment to make even for people here in the us that might not be the most accessible and you know that company has their reasons on on why they presented it that way and they'd explain it on why they did it that way but it's like okay resourceful in other countries meet might mean at a cultural level stick it to the man right stick it to these people that are there in the first world type deal and you know there there's a lot of i don't wanna call it baggage but there's like some you know cultural influence in how people act in a general way right so if your culture is used to hey i wanna and i'm gonna speak for right we're always trying to find better deal or this things right and i think that that is trending for a lot people that mentality and and it's helping but that might be an element of that right and that will show up online so for those that want to create for those that you know have information to share just know that that's one of the consequences of putting this content out there and it's not everybody right i i think like the first line in the book and alex mentioned is like you gotta grow a thick skin because it's gonna go is gonna get hard pretty quickly right and i think that that's part of like what he's referring and we see a lot of we had the fortune to help on support a lot of starting creators especially on the podcast studio and and it's interesting to see the personal growth that happens with it if you're listening today and you're you know excited and and motivated and and inspired to put your message out there just know that this is part of the game right and and we need to learn how to play the game at the end of the day and and do this but you know at the end of the day don't don't don't go to the other side and and do these bad things because they all come back to you in a very negative way yeah one a hundred percent as they us some good for for thought for people you know yeah here that are listening right now that made it this far as yourself right whether like how do you how would you react in that situation or maybe do you feel the urge to go find you know a ripped off option you know and then for you're a person of integrity in the setting and what i'm gonna make it a different way i'm i'm i'm i'm gonna put in the effort and guess what like that investment might not be the one for you at this stage and that is totally okay like if you cannot invest in certain things that call your attention right that you think they can help you maybe you need to look a step lower and be like okay well what is that other resources that can help me get to x points so that i can invest in you know that coaching or with that other person and it's totally okay yeah here's another example i guess like the video masterclass class which by the way like all the courses for the books are completely free that's something the other thing like people get all accesses but i think they're yeah on on this one specifically that i'm showing on screen right now so if you're listening you can go to youtube but they're sharing the ai access which was one of the bonuses for like the six thousand dollar offer right and look how many likes this thing has like nine hundred and six likes and then hundred and sixty shares ton of comments you know and what i'm thinking here is i see a lot of people that might not be from the us specifically but they're also like super grateful that this thing happened right i again is and and as i was going through this i'm like yeah this is like the the robin hood effect i guess it's like you know on the yeah it could be it could be and you know what it's it's such a great area and such an interesting you know i guess discussion because i'm sure like if alex sis or the owner because of his missions to help as many businesses as possible i think he's gonna be like he'll be okay will it he he could be okay with this right at the end of the day right because these are people that might take this content i use it and at the end of the day he's he's building also goodwill with the people that are consuming his content and using his frameworks and his thing so the thing for him is like this crazy way where you know perfect like he's not looking obviously he sold a ton but and he's helping those guys and girls in a in a very high level aspect but then there's like the consequence of all he's content being out there whether that's free paid or not because his business model is not getting paid for this information his business model he's investing in businesses right it's a different thing yeah then his actual mission is help as many people as possible so we see this and we're like wow like all these thousands of people now have access to this thing maybe that's a good thing i don't know it's so how you're saying this discussion too yeah i like your take i i like your take i get it makes all sense and i do generally believe that alex would be like you know what i'm actually that he might be happy you know he might be like well that's incorrect you know that it's not morally right to do but he's happy that but he's still influencing and maybe helping a lot of people my own personal take on this is like kinda like what i say right like mh unfortunately i know there's culturally differences and circumstances all over you know but again the mindset of lacking and approaching it on that way when you're purchasing and purchasing something is like how is that going to affect when you're doing business too are you gonna try to look up for shortcuts when you're biz when you're building something right and i i think that is that is the point right like what is you know what is your foundation your values that like if they get represented here right and you are trying to take take shortcuts to purchase this thing to get access to something yeah those values there there's still you're not gonna be you know now your values changing when you're doing business like that is gonna be your values in there so when you're negotiating with somebody you know are you gonna try to you know do something that is not right probably you know again so i think it takes a look internal to be again and that is the challenge one hundred percent i accept that it's difficult for people that are not in the us that there's you know maybe different purchasing power in different countries you know and they they have access to internet and they see alex and they're like wow i wanna be like that and stuff like that yeah and and i'm not saying that everybody that does that doesn't have values too i'm not generalized know putting in everybody in a bucket right but again not you know and the other thing is tony robbins he says that a lot is like you know people say information is power but at the end of the day is like information is potential power you know like knowledge is potential power you need yeah the execution you know so the and that's the other thing a lot of people just get their hands on this thing they just want the information and they will probably most likely never do anything with it yeah such a cool topic fa good thank you for jumping on the phone with me i'm priming this episode obviously you know a topical thank you you here yeah i would love for people like if you go to this point by the way thank you so much come join us business creator club we can continue have these conversations and how do we apply the content frameworks ethically for you and your business to continue to grow i think that that has been interesting discussions in our office hours every thursday and on top of that you get a free book you know fully ethically we pay for it it's on us go ahead and and take it and yeah i we'd love to hear your thoughts i mean we come from that third world country we have our own story we have our own things we we have our own lessons that we've learned and you know it got to you know there there was a point where you know maybe we didn't have any other choice right maybe you're in that position right i we would love to hear from you at the end of the day and keep this conversation open and then as a business owner understand that that's a scenario that could happen right at the end of the day so why i think it's a is a moment for us to reflect of why are we doing what we do you know how are we delivering like the thing like who are we actually helping and so these things don't get to us and stop you know us from creating incredible products that can help the world so super fun fuzzy welcome back to company's profit hopefully we do this maybe i can treat you to more more of these yeah i don't i don't have the nice setup up at the house but it it's definitely fine i i missed it i missed it yeah sounds good any last thoughts now go crush it you know maybe i said no and then i i did get some thoughts so yes i do last thoughts more more like an action point you know if you listen all the way here and you find yourself in that position you know do some reflect and ask yourself what are your values you know what do you value yourself in other people what do you wanna embody with with your actions and then act accordingly right because at the end of the day like people also get attractive for who you are and if you wanna be surrounded by people with incredible values you know people that are action takers and all the stuff you gotta embody that think yourself and so again it's time for reflection sweet awesome guys thank you so much for tuning to the kat profit podcast guys go ahead and follow the show your favorite podcast podcasting platform i'm a social media app based ver go wow he came out natural naturally i haven't not reading that and that's like i haven't done that out home that's go alright let's go guys see you in the next up episode take care see it

hey guys i'm welcome back it's a content profit today i have a very special episode a little bit different we're gonna go through one strategy that we use before we had the studio before you know we did the podcast that generated three hundred appointments with three emails the best is that they also got paid fifteen hundred bucks upfront and they collected two thousand emails everything without a ce go dollar in advertising so i'm i'm extremely excited because obviously if you are part of business creator club business creator dot club you know we because we've been talking about it every single thursday in there but the last week we've been talking a lot about the one hundred money model book which i'll show you in just a second so this guy right here we just got our copy in the mail so if you wanna sign up we are giving away a free copy of this this is alex her last book which i started reading this morning and we wanted to share a little bit about one of the strategies that are here and as we are going through the book i was like man like we run a bunch of giveaways in the past like before the studio before our podcasting days and i wanna show you that saturday strategy because it got a ton of positive results for the brick and mortar so these applies for brick and mortar online i think a little bit better for brick and mortar businesses i'll explained my reasons why but you know we've seen it you know through the age of covid during all those online summit and things people are doing something really similar and we haven't really seen these pop up anymore i think maybe because people go super tired in the online space but if you do have a business they do work and the fact that alex put it in in his latest book as one of the top strategies to acquire customers and then keep him in in there it's it says a lot so we're gonna break down kinda like the model here the money model from alex our most booked and then i'm gonna explain kinda what we do exact step by step in our specific strategy that it resembles a lot you know what alex put in here but at the same time we have you know the exact assets that you'll need to pull something like this off so i'm excited if you haven't joined business creator club we do have a code money models put it in there in the checkout page it gives you free thirty days and also we're putting all these resources in there apart from you get also every free book so so very excited alright let's get into it so here's the backstory story we before the studio before everything else we used to run a content marketing agency we used we used to call it the anti marketing agency and we still like come to businesses brick mortar businesses and we're like hey you know we're gonna be doing some content in a very different way you know what are you doing now what's not working we're gonna do the opposite type deal and we used to sell our services at the time freelancers because we're trying to figure out like what were we gonna do with you know our business our life and we're trying to figure out and that put us in positions where we had to try different frameworks different strategies you know we we worked with email marketing we build funnels we build crm we help businesses you know which a daily content with their monthly content many different things so we started learning about all these topics and early we came across a book it was like a thirty day book from a different online company on one of the strategies listed there was a almost like a giveaway the guy that explained it framed it a little bit different because he was going through magazines and he was partnering with this sponsors of that magazine or maybe the products that we're showing up in those magazines and then doing a whole email strategy outside of that for a different purpose for the e commerce market right we took one of those strategies and we applied it to a local business here was a wellness center their initial goal was they wanted to come people you know bring people into their location to try different services that they had they had like different like six different services norma tech boots they had red light therapy they had cryo therapy floating beds all these fancy amazing things and they just wanted a little bit more awareness and so we're like why don't we try this strategy that's working on the commerce and we apply it into the brick and mortar business and it turns out it was super supercharged and we only had to send three emails it was very simple straight which i'll i'll map it out in just a second and the results that they got which by the way they're not typical right like this was like probably the best one that we ran but every single one worked really well after this is like they got two thousand emails in their email list they got three hundred booked appointments and then they saw fifteen hundred bucks up we without anybody stepping in and keep in mind they were selling a fifty dollar product and then right after that covid happened so the way could really come in like this campaign ended and like the week after cook covid hits so i wonder you know why would have been the consequence of them continue with this but of course full credit when credits do what i'm about to read on and kinda debrief is like the initial model that alex were most explains in his book money models which again we can get for free if you go to business creator the club i sign up for the first thirty days we have two hundred of these that we've given away i feel ready but there's there's more if you wanna if you wanna have it so giveaway offers by the way like a little context he is going through let me see if i can actually show you the picture here where are we okay so if we share screen the here at the very top right we know that there's a problem there is money models which is you know how people are actually you know making money which is a combinations of of offers and then we have our attraction offers our traction models of upsell models down models continuity continuity models and then obviously you know that makes your make your money model this book it went well maybe sometimes okay we're live here so we'll save the overhead camera works here but obviously we're in an attraction mono model which is the giveaway right oh there we go so giveaway offers advertise a chance to win a big price in exchange for contact information or whatever else you want in that specific case what we did was contact info email and phone number then after pick and winner you offer everybody else the big price at a discounted in our specific case we discovered that after after we were putting the funnel together we're like okay if we if there's a winner we're gonna have a ton of people that are not happy either they gonna want to come back to the place so in our case we decided to give them something which i'll i'll give you context of what that is in just a second right giveaways also go by names of scholarships or sweep sticks and raffle they only enter for a chance to win to run a a giveaway you need number one pick a grant price for that specific motor that we we call it this six thousand dollar giveaway so we ended up partnering with businesses around the area we did six businesses specifically so well on center their specific customer will buy for from a specific fitness studio or they will go shop at a a different grocery store so where is their customer shopping so in your case if you wanna do it for your business where does your customer go shop where does your customer get their you know equipment where do they get their nutrition and you go partner with those businesses right you know specific kids they were going to fitness to they will go to like f forty five fitness they will shop at lulu lemon they will go it at this certain restaurant so we went to those specific places and we're like hey do you wanna collaborate on a giveaway away with us and they say yes right obviously we're gonna go here overhead you gotta pick your is might not be working come on it's phone okay well try to do a fancy setup up and this is what i get but pick your pro promotional offer in our specific case was that six thousand dollar right giveaway ask for contact information and other eligibility criteria will go and die in a second pick what actions you want entrants to take to qualify for the big price in that specific case that we're offering they just needed to put in you know their email on their phone number put the giveaway away on a deadline and at urgency we did it for about a week we started on monday and the giveaway ended on friday and then announce a prize winner and contact everybody else right so of course you know we can go one by one i recommend go get the book so you can get to this now once people enter the free giveaway it might help to think of the countdown like a mini product launch so check out the affiliates partners obviously there's a different book that that we can do this is the hundred million dollar leads let me mean know if you want it but that tip specifically for us was super helpful because we decided to do that mini campaign to promote the giveaways not like hey tomorrow we get having a giveaway we wanna make sure that people are informed that they're opting in and then we continue conversation with them so the room map that we did and these are the pieces of the puzzle that we share with everybody else was we accounted for i'll put my app my i ipad here we accounted it for one week promotion so we announced the giveaway on monday in the social media account of our customer we're like hey guys like we're having this six thousand dollar giveaway that's happening on friday we're announcing the winner on friday and then we have a surprise for everybody else right we partnered with six different businesses like i said businesses that relate to the one that you're promoting so if for example if we're doing a podcasting giveaway for example of our services in our studio we will partner with brands like road or riverside or pod match what is a combination of things compliment my own offer right so in that case we specifically partner with like fitness studios because if they do fitness they have to go do recovery with nutrition because if they go recover maybe they are aware that they need to eat better so we partner with a nutrition is on that side and everybody pitched in part of an offer to add up to six thousand dollars worth of prices like a year a free year membership a free consultation with a free meal plan you know amount three hundred dollars worth of gift cards for your food type deal right then after that we put in an opt in page right here that this opt in page gave people the you know the window to put in their contact information email and phone number it was very simple it said hey welcome to the six thousand dollar giveaway by opting in here you're also gonna receive communication with from the following businesses right and then the second one was just a thank you page that says hey thank you guys so much this is why you can expect we're gonna send you a quick you know three different emails during this week to kinda hype you up and and stay in touch and then on friday at this time we're gonna announce the winner right so that's the thank you page which by the way if you go to business creator the club we have this whole playbook put in there with the pieces and the emails that we sent out right and then we basically craft it three emails so one two and three emails right here and in the middle of those emails we also crafted one social media post that in their case they decided to go live on facebook and kinda announce what that email said so one was like hey you know we're super excited that you being part of this giveaway if you have if you don't know about us this is who we are and that we kinda went over their you know who they wear as a business and introduce themselves like i said we're gonna have the copy of this in business creator club so that way you can go grab it and then the other two emails was hey if you haven't entered yet or if you wanna be a part of this make sure that you're sharing with your friends and there was like a system on the back end that would collect those emails right the next thing that we gotta do is obviously there's gonna be a winner we're gonna announce the winner so we told everybody hey on friday we're gonna announce this winner and then that was i think the the fourth of the or the fourth email or the third i can't remember now not exactly but it was one of those were you know hey good morning we group thank you so much for being on part of this amy congratulations you are the winner and if you are another way and we still have something special so at that moment we redirected everybody to a a page that said almost like thank you and you also get a specific offer and that's in their case they wanted to sell something so we offer a fifty dollar package that included three three three things in their case was like a yoga the get yoga set not not a session it was like a cryo therapy session a red light therapy session and a norma text session which was a recorded fifty dollar and this was actually worth about three hundred so they did it at a steep discount three hundred worth value and they did it at a fifty dollar and then we had a ton of people opt in for that one which was really exciting for them and then after that we did a follow ups sequence which a couple emails letting people know that you know we had this offer right here and that they wouldn't miss it and then we also had a down if they didn't buy this guy to down was me move this guy done here the down was a free son so this free son gave him three hundred appointments can't can't spill three hundred appointments but yeah that sign gave him three hundred appointments which was really exciting the money i get gave us a call and she was like oh my god what do you guys do so it was really good so pieces of the puzzle i mean recap and i know i've been all over the place is monday here we are but one is we need obviously the giveaway right what is the thing that it's gonna be super excited for people to opt in and be a part of this in our case we named it the six thousand dollar wellness giveaway and we did all these things related to wellness around the business that we were promoting if we were to do it for us for podcasting today in the in the studio it will be podcast related brands that people are excited about to you know that they wanna win we crafted three emails once they so well there was an opt in page where people gave us the information her most mentioned qualifying information if you're a coach or consultant what are other the things that you wanna know about your audience so then you can serve them later in our specific case it just just brick a mortar we wanted to drive traffic so we did email and phone number so we could communicate with them that opt in page had a thank page which is this guy right here and he basically explain hey just keep an eye on your inbox we're gonna send you a few messages and then on friday we're gonna be announcing the winner during that week promotion right we did three emails that every i i failed to mention this before every single business send those three emails to drive traffic to the giveaway right so our business and then our five partners are agreed to send those emails as well so we provided them with those with the copy of that they drove traffic to the landing page right and then on friday we send a list of those two thousand options be like guys congratulations we have a winner the winner name is so and so but also we have as thank you we have a surprise for you that i think you're gonna like and then once they click on that be like redeem my surprise they were presented to you know to a down offer of three hundred bucks worth the value for only fifty and they get three things which are the ones that we see don here with my incredible handwriting and then he says like hey no thank you i don't wanna spend the the fifty dollars on this no worries when they say no thank you it redirected to a different page for a free session in the city which was a free sign session and they got to go so three hundred people booked that that asana and we saw about fifteen hundred bucks of the fifty dollar offer which is like really really cool mind you there's no one dollar spent for this and obviously you know after those three hundred books appointment you know the managers that your you know should call and see what's up you know interested introduce yourself i'm we're very excited to have you but is that really really interesting way to to kinda go this so that's the breakdown of the one that we did but also when wanna do some examples let's see if my screen share here overall camera is working with what alex did and i'm gonna zoom in here again we go think the battery might not be like catching on but here we are let me see if i zoom in here cool so example of free giveaways right so dentists offer free perfect smile giveaway the grand price which is what we call is a free set of in in invisible braces six thousand dollar retail price what he recommends is that your promotional offer which is the the down to to this if the if they don't win is basically a discounted main offer so in his case it's a two thousand dollar gift card for braces that is redeem at the location physical products offer a free year of organic dog food the grand price for this offer is a free year of organic dog food worth a thousand dollars in retail price the promotional offer let's say you say no to that they go down to hey we'll give you a three hundred dollar gift card for dog food only usable with a one year subscription so they have to be yes you know subscribe to that membership so they can get the three hundred dollar gift card another offer here services offer free ultimate giveaway the grant price is the free one year package five thousand dollar retail price the promotional offer let's say they don't win you know the two thousand dollar voucher redeem able towards one year of service agreement and then the consulting offer free sixteen week turnaround giveaway the grand price is sixteen week turnaround worth twelve thousand dollars and the promotional offer is six thousand dollar partial scholarship so this are just some example also to kinda get you get you going in our specific case we were here it was almost like a a the dentist offers right a free set of invisible dresses it was six thousand dollar for us was like a free a range of services with our partners and again you can advertisers this give away directly to your list but at the same time you can partner with other their businesses so you can get that lead inflow as well and kinda like the example that that we share with you guys but again a ton other examples here let me see if there's other notes before i'll let you go today kinda like raw episode today which is really exciting i well obviously here he mentions if your giveaway like why wouldn't it work you know why would this not work well first of all consult consult legally you know with the people around your your legal counsel your lawyers or thinks like how how can i stay legal doing this giveaway way you actually have to give the prize you're not don't you can't lie that you're not gonna give this price and also you know that you're how you're communicating or what are the words that you're putting out in your in your pages and so on and so on here also says like why wouldn't it i give away work it doesn't work it means that your grand price wasn't grand enough so i think part of it is why the brick and mortar worked really well for us that model was because they were not familiarize with something like that on the online space you you see these giveaways maybe people have been scanned so like level trust might not be the best again you try it out with their audience and i'm with your partners if you do something with your partners is safe to assume i think that you know their audience might be educated or they can trust that person so that's why you know you get you get to do that but i'll say like go crazy i remember having the conversation with the fitness duty and we're like whoa we came in pitching hey why don't you give a free yearly membership to your guys and and the owner was like there's no way i'm gonna give a free you know those are you know i think at the time it was like twelve hundred bucks a a year and i'm like well here's the flip side you get two thousand leads and you know maybe that person comes and me that person doesn't come i mean what does it cause you to fulfill on that and that's how we got her to agree for a free membership and they got two thousand emails two thousand leads that they could call and if only one person shows up and signs up on their yearly membership they make their money back in that specific case so that's really exciting another tip here give away two prices for twice leads if you give away one price that's fine but if you give away two gram prices you can get twice the leads or more here's how just tell everyone that if someone they refer wins the grand price they win one two so hey if your friend comes and they win it you also win it so they're gonna tell everybody and their mother to to bring instead of six businesses let's say you do it with your own business you know you can you can do that and then you can get extra leads that way they get endless entries into the contest by referring their friends this gets more people to refer and work together so smart awesome well another a couple other tips here is obviously scarcity it you know live limit your giveaway by time number of entries or both as my screen here then i do have to fix this every one day there we are limit your giveaway by time number of entries or both you can run giveaways for a specific amount of time you know seven days that in that's what we did we run it for for seven days and it was like very effective because people had to like opt in real real quick specific number of entries five thousand entries or you know both time limit and a number of entries urgency you know in his specific you know examples he says i had urgency in three phases to enter to claim and then to use make how long they have to enter very clear in the advertisements once you announce the winner let them know how long do they have to claim in our specific case when we did the the giveaway we told them you can only claim it this weekend so everybody was you know i think that drove traffic to do to those three hundred people that opted in when they do a schedule a call on the same day or the next day so just be prepared when you come to you know when they when they call or when they book as you see these leads come in just hop on the phone and give them a call once you let people know that they want tell them how long they have to use it so hey this you know you you want this you can redeem this in you know the next week or so there's another another few things here but i'll i'll let you claim your free in business created a club for thirty days as well we're gonna put this playbook on our specific case like the one that we ran in there so you can do it you can copy it you can model it from that and yeah i just thought today it was a good day to do a little bit of a raw recording and have fun with it share with you a little bit of what we did hopefully i didn't confuse you probably that's what fa tells me every time i do one of these like dude you just ramble i'm like yeah it's like you know part of it i guess it's part of how i do it so if you made it to this point thank you so much come join us in the business creator club and get your free copy of the book and get your thirty days with the code money models and get the playbook here on thursday we're gonna present it in the open q and a so i'm super stoked and i'll see you on the next episode take care

today we're gonna learn out double sales as fast as humanly possible that's episode we talked about the principle of money models alex from book which by the way we still have three copies for you thank you so much for the response we've been getting messages less and right and you can go and you can claim yours in business career dot club click in on the opt in and then on the second page you'll see kinda like what the membership includes we do have a free thirty day trial if you type money models and we'll send you the book as well you don't have to pay for that and then if you don't like it the s k we're still friends we would love for you to kinda experience our world of pant profit anyways that's why i want to show you today's episode it comes from the company's profit vip vault it is more relevant than ever today's guest is an absolute force in the business world she is a ceo of chad homes international an author of the updated edition of the legendary ultimate sales machine i has had the privilege of working with her and her team for over two years and i've seen firsthand at events how entrepreneurs and business owners get emotional thanking her for how her book has transformed their companies and lives the she share the stage with icons like honey robbins and russell brands and health brands like disney and marriott achieve explosive birth if you combine these two books i'm telling you you will be unstoppable that is definitely he my focus for the next next ninety days so that's why today i'm stoked to bring you this conversation with actionable steps to double yourself quick please welcome the one and only amanda homes yeah the so i've spent the last four years working on the new addition of my father's beloved ultimate salesman machine and i thought we weren't going to be able to do it in time everything came up that it wasn't going to happen and then just about ten days ago we found a way to make it happen where we could open up so that people can sign up to get the pre sale for that beloved new edition book that's right and by the way for those listening in our in our platform at the moment or looking at the video we have it right here all the ultimate sales machine they call it the red bible for a reason first time that we read it i mean fancy i'm at know like police fran you need to bring they copy like your copy of the book and for those listening right now wanna describe a little bit it's there's a bunch of notes and it highlights but the best part is like there's like four hundred tabs and every tab is this amazing value piece of of content that serves at the time you served us in in the business so how many how many businesses has the the booked helped so far do you think i'm amanda that this has oh well you said it in in the in the intro we gotta yeah wow hundreds of thousands of businesses it's been it's been a true blessing and what a great legacy that has been able to carry on past even my father right so today is the ten year it's been ten years since my father past today so imagine you know so many people think about their legacies as they get into the sunset of their lives and how can you leave something behind for all of those that know you or love you and this is such a beautiful gift because for years i didn't put any marketing dollars behind this book and yet it sold i mean post his passing tens of thousands of copies just by word of mouth mh the power of how many people love that book it's it's such an honor and a privilege to be able to carry on that mantle that legacy because it's it's just it's another way that my father lives on is it and every person that takes it and you know puts another bookmark and then it goes into their business and actually implements something and sees results so it's it's a really wonderful thing absolutely yeah that that that is actually how this book up to my hands you know i've seen it in so many of so many lists of entrepreneurs are my top books that you should read and the ultimate sales machine almost always makes it in that list and me personally when i was reading this you know a lot of business books are kinda like they read around one simple idea and then the whole book is just kinda like very repetitive this whole book claim my brothers said is is a bible right and you know for those really just ones that the the bible has like multiple books well this is literally like every chapter is like his own little book with his own little goodness and message so therefore all the freaking tabs you know i remember when i when i was doing this like i have like multiple rows because i will get all the way to the end then i like oh well i have to keep putting new tabs in there and i also a little bit embarrassed was like oh man like did a highlight way too much and i was like no is you'll simply that freaking good there's so much gold in it so i'm very excited actually to read the new version you know the revised version and probably add as many taps as this one or more so i mean we we often talk in the show obviously the power publishing right and you just mentioned it with a resource right an asset like this for for everybody to have in their library but i'm very curious right like why why decided why do you decide to revise it and and to to add to it because it's it's not the same this has been elevated quite a bit and it's it's pretty amazing right we talked in the the headline the state of business fifteen years ago versus today and this i'm i'm excited to dive in into that so so why that decision to to upgrade right something that has worked for for many many years so that's a good question so penguin had been asking me for years to redo the book and i looked at it went and i could never touch that like not in a million years could i touch how brilliant that is so then eventually i ended up saying yes and i will tell you why but i will also tell you before i tell you that that then i went out to our following there's numbers counting down yeah we're we're good do good i'm like we're going away okay yeah so i went out to the social media following and i said i'm about to do the new edition of the book what do you wanna see in it tell me right and multiple people replied back don't change it it's perfect so that's stuck with me as i thought about oh my gosh what do i do here and so my father passed of leukemia he got diagnosed with cancer and we battled for about a year and a half and he spent about three hundred and fifty two nights in the hospital and not one did he spend alone so it was between my mom my brother and myself we all pulled all night because he would have these night sweats so we'd be up with him all night and yeah and it's kind of shocking to think because my father was very much a world traveler you know public speaker around the world very highest esteem in that fact and he was also six foot four so a very whole man and when he walked into a room he was larger than life right so while he was there in the hospital he was running twelve companies from his hospital room like the most productive cancer patient you've ever seen life and he ended up getting the bone marrow transplant and before that they basically take away your full immune system and so you're sitting you have to you have to isolate you have to be quarantined in that room and you can't leave that room for two months you stayed in that little room and i'll never i'll never forget this moment i walk in about to start my shift with my dad and he's sitting next to the window and he's just staring out and i walk up to him and he goes for all the wealth that i have a amassed nothing can buy my way out of this hospital room and i have tried to forget that moment and i it's just stuck with me for you know obviously over a decade it's been about eleven years now and that was a huge reason why i picked up the book and said i'm gonna do a new addition because during that fight my father did a lot of soul searching he actually started a blog during that time writing about his journey because he was debating between the alternative route and the the more medical route and it generated sixty thousand readers in like a matter of sixty days it was up cert and we didn't plan for that it was just supposed to be friends and family you know how they do like a caring bridge site and everybody gets to know so you don't have to tell everybody so that caring bridge site went to sixty thousand readers and it got to a point where people were really heated so we up turning it off but he learned a lot during that time and he really changed his whole notice of opera day and i felt that people needed to know that man people needed to experience what he had come away with the next book that he was writing was actually a book on health because we spent so much time going through alternatives and we learned so much about all these different methods yeah and so i kept when i was writing this book i kept thinking if my father had survived the leukemia what would he have written in here what would he have said because it was a different man yeah and majority of the world didn't get to experience that man and one night four am the book is due to the publisher i had gotten the a hotel room just to like really focus in on writing this this to finish this and i was searching through my father's emails because i was the only way i really got to know his business was i didn't know what he thought about people in his side as organization because we never had those conversations before he passed so i went into his email and i was just searching searching give me something something and then i fought fell upon this letter that he had written to one of his best friends where it said i've generated more wealth in the last six months than i have in the last eight years combined and this is why and this whole letter just talked about this so i put that into the thirteenth chapter oh wow his legacy you know that the encore he never got to give and it then took me another two years to come out with a book because taking that letter and then blending it with what he's saying and then pairing it on for what is this the the final chapter is really a new chapter for where we're about to go and and what life is how that impression left for me and dictated how we've moved forward so it's evolved over the last decade but i'm really really proud of that chapter i rewrote a hundred times literally i have a hundred versions of that chapter on my computer and several times i sent it into penguin and then he said no this this shouldn't make the book this this doesn't make sense in the book you you know because i'm talking about fulfillment and life and they're like this is a sales book amanda so it took so many iterations until it is what it is today and i was just reading the final to send it in for print and every other time i would read the book and make edit i would continually edited and edited and edited anybody that's ever tried to write a book i mean you can edit until the cows come home it's like something that i did for years but the final time i even i was getting to chapter twelve and i was finishing it up and tears were already coming down my face and i cried all the way through chapter thirteen but it finally felt like oh yes my masterpiece is done yeah i wanna i wanna acknowledge and celebrate at that moment and and and that story i know that that's not very easy to share so thank you because what that would mean for a lot of people it's at the world right like we're we're evolving like we talked about the state of business in many many many many ways internally right ceos and and and people we have to take care of ourselves in many ways as well and and what you guys or why you added to to the book really really resonates and and really helps people in that i've been blessed to to be a part of some of the the things that we've done in the last few months to to expose the our community and the people into into this this framework this strategy this the way of living right and it has been wonderful the the feedback has been incredible and it just warms my heart the the fact that you made that very tough decision to to share initially that story and then rewrite it a hundred times right that's like who does that just you amanda and this is awesome you're it's still worth it right to to so i i really encourage you everybody it to obviously read the full book first don't go to chapter thirteen first read the whole thing and then that's just gonna be amazing but so i wanna really celebrate the fact that you decided to to share that story i know it is is not easy for a lot of people and especially when we talk about publishing right those are like the the things that we have to to to make peace with and and be very brave to to help others at the end of the day like we're you're serving so many by doing that so thank you fancy any any thoughts well i'm curious did ping next accepted that because of the hundred times you wrote it and you were like percent like this must be in the book or what what was that you say that so i i finally and they were at first they were like it should be the what is it like after what's not the opposite of a forward it's like after thought or something like mh after the book this is something you know acknowledgment or something and that's what it should be and then my my book strategy guide genius genius fairy julie ethan told me nobody reads the afterthought don't put it as afterthought it has to be chapter thirteen and i'm like okay okay and so then i finally i rewrote one that was specific to what the publisher was asking for or what penguin was asking for and they approved it i finally got the approval that that should be in the book okay and i sat on it for about two months three months and i just felt wrong about it it just felt like i had lowered my bar of excellence to appease what my publisher wanted and i mean they they know better right they're great at at books they're one of the biggest publishers in the world right so i respect what they were saying and why they were saying it you know there's a context darren and there's a whole book talking about something completely different but then but then on february thirteenth which is my father and my birthday and we share the same birthday i had done a whole strategy session the whole day before and i stayed up all night and it just downloaded what chapter thirteen should truly be living to my greatest potential and not just the bar of what's approved and i rewrote the whole thing i i showed to julie the next morning she's like that is it yeah i sent it off to the publisher and they went yep we approve this wow so yeah it just it came to me on our birthday so that was really sad that is so amazing yeah feels like you're channel the whole the whole energy in there that's that's great wait you say your birthday february birth thirteen isn't that your your wife's birthday too yeah yeah we do i areas yeah i i was like going in my head i'm like i think i've mentioned this to her but but yes berry small world is it it's it's amazing so i would never ever forget either birthday so yeah that's yeah that that that is a a funny know yeah yeah moment i'm like obviously like surprise of this but go go going away from my personal life we obviously talked about the state of business right so obviously the this book deals with very serious issues right for and i'm very serious things that ceos have to be very aware and the cool thing is yesterday we were in a call with ted right who is part of the team and and it he mentioned something that resonated big time it's like this book is like about it it's all about taking action and it it it tells you really this road map there's a lot of material out there right that just like it might be fluff might not be fluff they might be explored like one idea right but at the end of the day it it gives you probably nothing not no road map to do it and it's up to you to actually go and try to figure out this thing is like it tells you exactly how to do it why to do it like all these amazing stories and people have gotten so many amazing results it's an instructional manual for sure it's literally people don't have to go read anything else like they do this and and like we talked about the big head at disciplined last time and you know with that in mind right like how do that then compare in the industry from fifteen years ago versus today and why should people be paying attention to this yes so i'll give you an example chapter seven is the seven months marketing chapter and it started with like here's what you need to do about radio television and billboards and i went oh god bad this is like before the internet this is when websites the word websites was two words i even put in my forward i'm like oh boy wow can you believe websites became one word over the last fifteen years but but when we look at the span of time of what has happened with marketing yeah so for a half century the only true innovations that happened in marketing was radio to television so the change in what we're doing in business was a very slow adaptation then you look at the last fifteen years and we went from so fifteen years ago the average business had seven different marketing mediums that they would market on today they oh my gosh it's thirteen different marketing mediums five social media platforms and three paid advertising so we're doing double the amount of work because all i mean every day a new medium is popping up it took it took thirty years for radio to get to fifty million users it took television thirteen years to get to fifty million users it took facebook four years to get to fifty million users and i think this is hilarious pokemon go took six weeks to hit fifty million users yeah wow yeah we were part of those fifty million it was pretty intense it was very intense it was very intense those six weeks yeah so the the rapid of how a new medium can come to play is very quick right so because of the internet so what we did chapter seven was like chapter seven in itself is a whole new book basically we had to completely re redo that chapter and how it flows because it can't just be about billboards so that was a huge part of what julie ethan help me with oh my god i i wouldn't have been able to finish this book if it weren't for her so so all through that chapter what we've done is because there's so many different marketing mediums we took my father had a five prong process to identify if your marketing is working or not we took that and applied it to every sub set of marketing this is how your email marketing just follow these five steps these five checklists and you will know if your email marketing is working or not if it's not working go back to the five steps go back to the five prong go back to the five prongs so we keep landing it back because we're so divided today on multi channel do you know you need to have all of these different things running at the same time we don't go back to the basics of isn't this the right medium if this is the right medium why isn't it not working right what what is stopping us from generate sales from this marketing yeah channel so that was a big part of adding to and and reworking chapter seven it it's so important ready it can be very overwhelming especially for big big corporations right the they might have the resources we talk about a lot about this in the in the publishing period right like whether you're entrepreneur or a big a big business right same same framework applies do we have the resources but then if we have the resources then it becomes more overwhelming right because we're dealing with with teams where do we go like this big decision so i love the fact that it is a very simple framework that we can follow to always go back and land is this actually working i remember listening to a story re well i i listen to books so that's why i say listening but about your dad testing a ten thousand dollar budget right and i think at the time it was in radio and they were like well how do we know that's working on they divide ten different things ten different things that they were doing into a thousand dollar chunks and they they would run the thing right and they'll we like hey i at these the results that we're looking for if it was yes or no then they will make the continued decision and they will reinvest in the things that they were working and to me as i was listening to alice was like wow it it is simple right but it's it's not easy to do because there's some so much distraction and again this was fifteen years ago right now today is even worse because we have online media right we had the facebook ads we have youtube we have tiktok even what resources do we assign to each platform how do we know the offer is really working how do we know that we actually attract the right customer for our business right we talked about this many many times so the fact that chapter seven is there it makes it so so worth it especially if we have if we have that background and if you're experiencing that in your business you must reach up to seven well that's a great segue to chapter four if you don't if that's okay can i go absolutely really so so there are about eight billion people in the world today a population and yet there are four point seven five billion pieces of content posted on facebook alone every single day we post half the world's population on facebook in content fifteen years ago that wasn't really the case right yeah and that's not even counting what's on instagram which is half a billion post app and on instagram every single day so we went from only the elite could get a message out to the world right only the people that had a platform today everyone has a platform there's three point eight there's three point eight billion social media pages today it's so we've gone from competing with just the elite that could pay for radio and and television to everyone and their mother their grandmother can post their child baby composed a dog has its own social media age i mean everybody yeah has content but the difference is that fifty percent of content online is deemed useless and forty percent of the content that's posted for a business actually hinder your sale it reduces the likelihood of somebody purchasing so we have gone from okay i'm gonna post content because it's an organic way and i have the ability to have so much of a reach without spending money such an amazing concept and yet we've forgotten the framework for why content will generate sales which is what we want absolutely essence right i remember when we first imagine the show we're like okay the the the the path of the frictionless sale right and there's so many elements right that that we've discovered along this journey three under plus episodes right and when i first saw the book right the title the ultimate sales machine and he just goes back and remind me the story of when we're were growing up or our our mom was a math teacher right so i will go and and i will ask but like hey mom what's the answer to this equation and she'll be like let me tell you something and then she'll send me that in front of a wei and she'll would like go back and and revisit like the the the principles and foundations of what we needed to talk about yeah she was like when math started and you're like oh here we go but do you know now that we run our business and now that i've seen firsthand with the companies the that we help at chi right it's so important the that foundation those principles and this robot that's what it is is that road map to always go back and look at these things because the world yes it's changing it can be overwhelming but at the same time it cannot be overwhelming because if we know if we stay true to those foundations and those strategies and we stay be with big head of discipline we execute it on those right we we talk about the core story boot count we talk about the dream one hundred elevated you one hundred right the forty seven point checklist all these things are these amazing tools that will bring it back to those principles and foundations that we can continue to execute no matter what challenges are coming our way in in the business and that's why i i believe is is so powerful do you do you have like very do you remember maybe some cool stories off the top of your head of people that have applied this and and have obtained amazing results yeah let's see so many i mean i put i i i put so many different pro stories of people that have implemented the book because they've done such magnificent things i had to add them in i added in quite a few times click funnels and the ceo russell because i mean they went from zero to a hundred million in four years and the dream one hundred was one of the most successful yeah strategies that they use to make that quantum leap so i do put them in there quite a bit around the dream one hundred chapters so chapter six and chapter eight and really help people better define how to deploy the dream one hundred because so many businesses they just get stuck on the first step of how to get that list of a hundred yeah so i go into that and how to find the list and how to narrow down the list that you make sure a checklist to know if it's the right list but yeah that's a great one another one i put in there about a client that during covid they their business shutdown is super dentist their business shutdown as a dentist office and the ceo ka h decided to try and get some press and he started talking about the link so there there was a link because we did a core story for him he knew that there was a link between the health of your mouth and your lung capacity and so half of the population it's something like your eight times more likely to die of covid if you have gum disease and one in every two people has gum disease in the united states today and so one simple thing you can do to avoid covid is just brush your teeth for you know three minutes twice a day and floss and this message was not out there at all and when he started using that market data to get in front of press he ended up he he got like half a million dollars in press all over the country he was speaking on every new station because he was using that market data with this story to educate the public of something that's relevant and important to them and then he also talked about how he had a book coming out if your mouth could talk and if you guys wanna read something fascinating that you would never think you would care so much about your mouth however it affects your entire body and it's it'll have a ton of market data because that's what he did with his core stories he put it into a book so if your mouth could talk but i do talk about that in the book too a bunch of stories have so many stories that i sprinkle through there yeah i i love it right because you know what if you say started brushing is steve the recently does a hundred percent can you tell there's so white yeah but you know we we often mention hey just imagine right just imagine and and i think those stories are showing important they're are there because he can put you in a place where you're like i can do this right i can go out and execute with it's so important right without execution nothing happens right we we often talk about whether that's again whether that's an entrepreneur for the contents pro audience or whether that's a a corporation a a bigger ceo bigger company for for the chi audience right the same thing if we don't execute assign their resources and we provide them with the principles and foundations to go out and and kill it out in the marketplace you know we might as well just you know leave the book in the in the shelf so please go ahead and execute the this this bar the conversation just made me think on like how your dad was like the og content creator honestly right like put in these presentations right like thinking about what the objections we're gonna be and then go in and send them to you know the people that he he was selling at the end of the day that's kinda what people are doing when they are creating content and i i can't stop by thinking you're that would thrive in social media i feel like yes everyone says that all the time you know it's interesting so like i said before that people have lost why they're posting and what they're doing with their content and they're not leading it to they should be with every step leading back to you is the only logical conclusion so that as soon as your prospect thinks of some a product or service like yours you were the first person that they think of but the lines between marketing and sales have really blurred especially in the last fifteen years because yeah now because of e commerce right more businesses more marketing departments are being responsible for sales because we're creating digital salespeople right with different funnels that you have that lead you from a page to a page to get you to upsell to get you to cross sell and then educating along the way i mean i put in here in the book as well that amazon has killed the traditional sales breath salesperson because sorry the traditional commissioned breath salesperson because ninety seven percent of prospects don't wanna be pushed feel that sales people are too pushy today and it's because of amazon right fifty percent of e commerce fifty percent of sales on the internet come from amazon alone just them and then everyone else is in another fifty percent so what is amazon amazon done it's taught us that we can buy without the need for a person that's why there's so much tension between prospects and salespeople so you have marketers trying to sell more online and then you have salespeople people having to market themselves more online and social gives the opportunity to break down those barriers of i'm just here to sell you no you get to know the person they start talk they start educating it's your opportunity to educate and when you think of the seven steps to a sale the first two are establishing report and finding the need establishing rapport means they like you they trust you they respect you if you do those two steps you're sixty five percent of the way to a sale today you do that with your content you build that rapport you build that relationship so that they trust you when they respect you by what you post online oh so so good can we do like a twenty hour version where we're just like dissect the whole thing which by the way if you go listen to the do that man as podcast please we're gonna link it right below because over the last over the next few days every single day there's gonna be a piece of nugget that's gonna come out your way with all these amazing information on how you can implement it so super awesome there's a couple things as we wrap up amanda that i really wanna tackle is one of these one of the your most famous frameworks the the inverted buyer's pyramid which the first time that we saw it mind blown and i've seen many presentations where people see it for the first time and you can actually see their mind blowing to pieces so do you do you wanna dive into into that just a little bit and and maybe explain what it is yes so my father taught at any given time if you're marketing to a group of people let's say you have a hundred people on a room only three percent of that room will be interested in your product your service at that time three percent will be in the buying now category another seven percent will be open to it just like if you made a hundred cold calls or if you posted on your facebook page three percent will be interested in what you have to offer seven percent will be open to it another thirty percent are not thinking about you your product service the next thirty percent think that they're not interested in the last thirty percent are definitely not interested so you have this buyer's pyramid with all of the yeah subsets and he did that to say to say that if you are just talking about your product service you're only reaching that three percent and all of your competitors are reaching that three percent so what we did as julie ethan and i were working on this book we took that pyramid and we flipped it upside down because business has flipped on his head and we described how we have helped more companies become number one in their industry than anyone else and it's following this framework and it all comes back to core story you know people when they read the book like i oh i love that market data thing i love how that's blended was story because we think in stories back to the beginning of time right we've taught our history and story people can remember what happened on the netflix show three weeks ago but they can't remember what happened in the meeting last week yeah but our society is based on the power of science we believe in the utter legitimacy of science so your story can only be legitimacy sized by the backing of solid research so what we do at one of my companies empire research group is we go and we look at all of the data and we scan an entire industry so the first step in that inverted pyramid is global pain we wanna understand what's happened over decades and that's really to show when someone says something like did you know that last year eighty five percent of businesses were in a financial struggle actually eighty percent made less revenue than they did the year prior it sets me up an an expert oh this person isn't just talking out there you know they're actually saying something seems like they know what they're talking about so you want that global pain to really catch the entire buyer's pyramid regardless of if they're interested in your practice service or not then we get into targeted pain so targeted pain is what keeps your prospect up at night because it's not generally majority of the time it is not your product to service as much as you think that they care about that and that's what's keeping them up it doesn't it isn't only maybe that three percent so what keeps them up at night and if you can articulate their pain better than they can they believe that you have the solution mh so you are just pressing to them that they true that you truly i get you but from that they would just say wow you really understand me and from there then we get into the solutions portion so global pain targeted pain solutions solution is just just setting you up as an expert in your field if you give something valuable and it's a part and a piece that maybe isn't exactly this is my product this is my service and this is what i do so what can you do to add value to that person then the difference between content marketing and what my father taught which is education based marketing which is bound being a strategist versus just a tactical i'm just going to post something online and you know we'll see what it does so that step is different in this second and last step which is resetting of the buying criteria all through this education you should be teaching them so that they're thinking of only you as the possible logical conclusion so what do you have to do because if you do all of those steps and then you don't reset the buying criteria you're educating your prospect to lead them straight to your competitor so you have to make sure this is a critical point that you educate them on everything that they'd need to know to purchase a product to service like yours that's the resetting of the buying criteria so that by the time you talk about you your product your service they should already be sold on you before you've even mentioned jude that is the power of the true core story that is the inverted pyramid and that will be in the bonus chapter chapter four oh it's timing of ovation yes yeah and i know it's a true golden boulder moment right here trademarked business okay i amanda as as we wrap up this has been so awesome and i'm so cool to to witness and experience like this whole process and we're we're right there so if you're listening to this episode today that means that the pre sale is up and running so go get your book links right below the description in both shows ultimate sales machine dot com oh easy peasy peasy go get your copy on copies there is amazing bonuses to to be taken for you on your company and your team members so make sure you get those before they run out so i i just wanna point out that you did a really good job to when writing the book and documenting the process and like sharing with people you know that you were your your late nights writing or very early mornings writing and you know some of the the challenges and struggles that you had and i just wanted to point that out because you know it's not about oh i finished the book and now i'm going into promotion mode right like you've been just and is i don't see it honestly as promotion at at all honestly i i see it as you're sharing something that you deeply care about and you know once you started taking on okay let me update this awesome book you started immediately sharing with everybody and you've brought so many people throughout that journey so now people are are eager together handsome this book everybody's like enough already could you just post it's been four years of watching you write it on every plane train and a lot a mobile automobile we get it we get it yeah so but it is cool because now you see how much work it took right not just you know it definitely increases the that that perceive value of it you know it's already extremely viable but now you know by knowing all the work that was behind it it makes it even more special so i'm very excited to gather by the way i just wanna show you this i'm on that for those listening i'm just showing like a stack of them in here like this is like the one book that we actually like send out to to like our people in a community on the because it's it's so so amazing and we can't wait to to get in my hands to that result now bonus story we talked about this well first i wanna celebrate the fact that you over this last three years you've developed this amazing voice in in this space right and it it was quite a bit of a process maybe we can do another episode just on that but i really like you mentioned there's like there's a funny story involving click funnels in virtual party and writing school or something so yeah maybe this is a treat for the audience today yeah so i was at an event of click funnels recently and every time he would like break off and say okay now work on your funnel and everybody would sit and they would do work workshop and work on their funnel and i kept watching russell and he would just sit there and wait and i'm like oh man i gotta go up and talk to him i rarely get to talk to him he's a client right so we're working on his core story for cook sup now but it's fair few them far between and i kept just staring at them i'm like oh i really wanna get up there i really just wanna say hi i really wanna talk him i really i mean it i was like driving me crazy inside of my mind so then i finally just ran up there and said hey russell look i put together the book funnel for the new edition and i showed him because we were using his stickers and he's like oh that's so cool and i'm like and then it just popped into my head i had thought you know i'm doing a virtual event when we launched the book and i'm gonna have the biggest best speakers i possibly can and it would be awesome to have you as one of the speakers and he said oh well where is it gonna be and i said it'll be virtual he's like well why don't you have it host we can host you at click funnels headquarters and you can film it live from from my headquarters and i went are you serious it's surreal real so i oh my god i was like a skinny little child but so that is for every person that gets the pre sale version of the book you also get a ticket to that virtual party launch party which will happen for a much smaller group of people and i'll have him and then also jay abraham well i also agreed that he will be there i still i'm filling the slots for the two others that would be there but it's gonna be a great a great party i i i took a peek of the on that list and oh my gosh yes please go ahead and and buy it like now because it's gonna run out those spots so so much value not just the fact that amanda they're launching these amazing resource and and but for for many years to come but also the people are say yes to doing something like this you know jab russell brands legends right in the in the marketplace in in the right now in the business world so super excited thank you for sharing that story amanda fun fun anything else no thank you so much yeah for sharing everything for putting so much love and effort into the new the new version of the book i'm sure it's gonna change a lot of people's lives and you know get them all pumped up i remember when i finished reading this book i was like oh honestly ass i was reading it i was like this is what i need like this is what i need to do now right i even chapter one with like time management i was like it's perfect because my time management skills are it's not the best yeah it's i feel like you need to reread it again okay i'm might anything else that you wanna add there is one little thing so i was so normally a forward would be to the reader you say dear reader right and i had written many versions of dear reader and then when i had my first session because i needed a coach to help guide me yeah finishing this so julie ea was that for me guiding me through just pulling i would call her a genius extractor she just pulls out whatever genius you have in the moment it's just kind of a mess thoughts in your head until she helps you plan it out and get it into something clean and clear yeah but we had that first meeting and she sat me dad and she said you know i think that the forward should actually be dear dad and i heard that and i went and no like immediately like it was like gut like out of like an instant resistance to no way would i ever want to do that and so over a couple of minutes i was like well okay i have hired you to be my guide so i should listen to you and this is our first meeting together so to say no to the very first thing you asked me to do is kind of not being a good student and i'm pride myself and being good students so i will do it as an exercise it won't go in the book that was my that was my answer and she win okay you know you you could tell there's very upset about it and after that meeting i went down and i was sitting i was in puerto rico at the time and i was sitting at dinner and all of a sudden it started to come over me of like oh i think i can write this forward and i pull up my phone and instantly it just again another just download came and i just start writing their dad in a notes in my phone and tears are streaming down my face i mean it was you ever have those moments where you just get so in the zone that it's like time just like slows and everything blur and it's just you because there were some parts of my head that when a amanda you're hysterical ugly crying in this restaurant right now i'm sure everybody's thinking that you're crazy and like it doesn't matter it's doesn't matter in this whole forward just like flowed out of me in one fell swoop and you know it's it's a letter that i never told my dad and there's some parts that are really raw and really honest and it's not all sunshine and rainbows there's also some anger in there but then there's also a lot of gratitude and honoring and so i have i will say that i might have made some grown men cry and it's kind of a strange way to start a sales book but you know what it's just a part of my heart and my soul and i think people will resonate with that because cells should be about your heart yeah i mean i'm listening to this and i'm like haven't even read it have like katie water eyes like i anybody imagine yeah i'm definitely gonna cry would when i read that any bureau dad is even worse the like in the best way possible but yes it it is incredible i i've seen firsthand the effect of that forward i'm gonna and obviously yeah it again very grateful that you decided to to make that decision and and you know make make this book your own as well so

hey guys welcome back to profit today i have a very special epic episode raw raw thoughts of something that happened this weekend and also i have a special free present for you that you don't wanna miss we only have two hundred of this so you really wanna go taken but before we get started into that this past weekend can just something curve will happen in the industry if you are part of the internet market entrepreneurship world then you haven't heard of it you know probably you have is the launch of the money model book from alex her and there has been a lot of talk in the industry and the internet we've seen the love post and we've seen the hate post towards towards the love side and wanna explain why but these guy just sold three million books out there which was incredible the the way that he did it was very polarizing in many ways but i think it was genius and it was a master class on how to do things the right way i'm thinking long term so if you're not familiar with alex for mo go check them out they do have a company at the moment called acquisition dot com but i've been following him since like twenty fifteen twenty sixteen when i used to run fitness studios that was his business model in the presentation that he did on the weekend he share a little bit of that story and he had a book called james secrets and that book i took it and i basically owned every single thing that that he put in there and i started implementing it in our franchise owned studio you know whether corporate liked it or not and we broke several records getting one of the boutique studios to about a thousand members so i believe in these guy believe in in what he teaches in what he what he's done and anyways i we keep you know taking it if you wanna check him out on the podcast is called the game and you know so one of those guys do either you love him or hate him but what we're gonna be talking about today is i'm gonna break down a little bit of the presentation that he did like i said raw commentary on what it did couple stories and there's gonna be also two systems that i wanna share of something that we did that he puts in in this undo that but before we get started like i said we have two hundred of his books two hundred that we are giving away for free to you so if you are part of this incredible contents profit community you can go to business creator dot club once you log in we're actually giving you thirty days for free and also the book for free you know you're gonna put your information and there's gonna be a page with that there's a code money models put the code in there we'll give you access to the community which we can you know see some of the content that we have there jump on the on the calls explore a little bit if you don't like it totally okay well you know you can just send me an email and be like this is not for me but luckily no wait we haven't had anybody said that yet and we'll send you code so you can get the book for free so super stoked about this like i said we only have two hundred of these so ag fast let me know if you if you want one i'm excited to to share that content with you but like i said money models okay so this is the third book in his series he has one million dollar offers one million dollar leads and then monty model so the way that i explained is that he basically rot in this in in a city i guess in a very long city but they wrote it he wrote him at the same time and if you haven't consumed any of those please go ahead and and do we actually shared it with a lot of people in the community that they own brick and motors they're not necessarily so involving in the internet marketing world and the feedback was incredible a lot of people really love what he's doing there now when i was in the finished studio right running that i remember we have very specific rules by the franchise on how we could market or how we could do offers or how can we you know promote the products that we did and some of those were not giving enough results right we were we had some sales targets we had some lead targets and with the material that the franchise we're giving us or that corporate was sending to us we were not achieving those results so that's what led me to find some online information about this thing and this gym launch process right we didn't hire them because they were not allowed but i basically bought the book and manager you're start implementing some of these things a couple of this you know the results where we double sales in the next month and the other is like we triple revenue down the line as well a year in with some of these very small implementations things that we could put in the business back then i didn't know it but we were implementing some of the money models that now they're specified in this book so it was really really cool so i'll give you a walk through of basically the systems that are gonna be in this book there's only four mounted models but there's but multiple examples and the cool thing is like after the webinar which is free on youtube by way you can go watch it right now just search alex or mo he basically stays on for about four more hours on saturday and then the five more hours on sunday taking calls for any anyone in the world answering the questions that they had and they all fit within the frameworks of this book so the analogy that i used to explain it i guess is i was on the phone my that yes sir and you know for him this is total new information and he was asking he was part you know he was watching the webinar but he doesn't understand english too much and he was like man like that was so fast all the information was so so fast and i couldn't follow on it was like just really challenging and to me like the the you know the material that's in this book it means so much because you know when you enter a dark room right and maybe you know use a candle i don't know how when was the last time i used a candle to light a room but that's the analogy i'm i'm if you ever used a candle there's certain i'm at of light around that candle that you know things that you can see around it right and then you you start you know walking down that room and you know the room gets a little lighter and but it's still dark around you because it's one candle right all of a sudden you know you get to a wall and then there's another candle so you light the second candle i'm more you know more of the room shows up so let's say that's like okay my offer process perfect now the offer process is light up i see a lot more in my business i understand a little bit more and then like okay well our offer is taking care of but let's work this way and figure you know a little more things out so as as a business owner you know sometimes we encounter these situations where you know we might not see the full path but we know we believe that we gotta move forward we had this candle of the content that we're learning or the things that we're learning or the is that we're having learning from feedback from our customers right and then all of a sudden you get to the second you know the second or the third handle right because you have one in your arm the other ones is in the other wall you know light it up the thing about the your offer there and then you light the third one and then you have a little bit more of the process unveiled and you learn about that and then you optimize and as you move forward in your journey right you're turning these candles on and your process starts to light up the room and you know and you now understand your whole system you now understand the lead acquisition process now you understand the sales process you know all these elements are new condos that we're lighting up so up to this point how i felt in our business was that we were walking very fast in the dark trying to light these things up and learning more and more about the business right and we go to a point where we understood you know the process that we had lined up you know the the value proposition that we had the different products so obviously when we acquired the studio that got pretty complex complex in a way as well we're not just an agency and you know we're trying to say niche but now we podcast studios is a little bit different anyways and we're like lighting all these candles up but it still felt like there was like more in the darkness maybe that's how you feel right now if you're trying to play this game certainly my cousin victor who's also starting his fitness journey or his fitness business see miami i felt that way when we share about you know this event and when he released this book and he said what's in it the money the money models how to actually make money why acquiring those leads or how to actually be profitable because a lot of people make money but they're not profitable right where a stage where we're paying a special attention to being profitable i feel like somebody just switched that room on i feel like somebody just click the switch and the whole room light up and i was like this is the path this is the the the work with that i need to continue to move faster on being able to provide exceptional value to our listeners to the people that are coming in business creator club which by like we're building thanks to you thank you so much for all the feedback that have been coming through there and also for our studio and for high end services so to me that's why it meant like so much and that's why we're giving away two two hundred of those books you know we're also gonna be doing our breaking down our breakdown inside of the community but enough of me typing this up i'm gonna read some full credit to jonathan mont who's who's a friend he also we also worked on his content for for a we don't work with them him anymore he but he's an incredible guy and he he does a incredible work in the affiliate work but he post he had this pose where he broke down all this system we're gonna put it online as well but basically there are fifteen model model mechanisms then when you know chains stacked and combine correctly can't transform any business into a cash flow machine that pays for itself maybe that's that's a beautiful part so this is the number one is the attraction accelerator this is everything that's in the book by the way you can take notes right now i'm also reading out of like a a out of a post at the moment but if you don't get enough for replies and opt you know your about your your web don't convert people don't trust you enough to buy you know from your content or your leads cost too much this is your bottleneck this is how you identify your bottleneck so he list here five a five most powerful attraction mechanisms and i'm gonna share with you two examples that we did on on the results were massive right number one is strategic giveaways you know this is a seven seven day formula put strangers into buy mode within a week using ground prices in a specific way you know to flood your business with people that already want the most expensive stuff in in your business the second one is d c offers you know this dummy offer gets customers to ignore your cheap stuff because they like your expensive stuff even more even though it costs way more than expected and the cop part is like this is all ethical everything is proven by data every every piece of content that's in this book was research by thousands and thousands of businesses that they conducted live live calls on live workshops so they could get the data so it can give to everybody like the mission of these guys literally helps small business owners so such a such a fan right now the otherwise i buy x get a y for free you know this quantity multiplier gets customers to buy way more than they plan and thank you for it these mechanism terms discount offers into a irresistible free offers that get people to buy higher quantities of your stuff or months of service on the spot pay less now or pay more later so that's system number one now the soya share is this is why i believe so much in this like the number one is like we ended up by helping our business a while back call called degree wellness and they kim chose because they needed more leads so we implemented to give away without knowing that the giveaway was one of these you know money models and the the way that we did it is we partnered with six businesses around this brick and mortar right businesses that were complementary to the main business so if you're a wellness it could be a fitness gym it could be like a market it could be different things and it we collected a bunch of prices from this business and we created the six thousand dollar giveaway and we sent three emails to every single list of those partners be like hey guys on friday we're doing a giveaway and everybody can get these prizes when we did the giveaway only obviously one winner but we director everybody be the ass i thank you we're gonna gift you x and was something of value from you know that customer and when they redeem their offer it was hey you can come to our studio so you can redeem the offer three hundred people booked in one weekend to go and experience this studio three hundred people two two thousand emails three hundred people decided to go to the studio so this is very powerful guys like if this is the bottleneck the call offers like that's something that we're working on right now for the studio we the legit have a very very high end offer that you know we've executed on in the past but we haven't really advertised it too much here we'd like we don't say it but we're gonna start doing it because it bring it it shows value in a very different way the cool part about this book which i cannot wait to receive the mine already shipping which by the way get get yours get your copy in two hundred just go to business creator dot club for free if you get in there and you put the code money models at the checkout you're gonna receive thirty days for free in our community and a free book oh it's so good alright number two system is your epic off upsell this is basically what i'm working on right now for the student right turn every sale into big even bigger sales this is where you know jonathan this guy here has made ten of his millions you know attraction against but there's classic up upsell there's many of upsell the many offices i thought it was very interesting you know these helpful consultant process gets customers to realize you're not selling them stuff they don't need you know once you earn these trust they'll take they'll take the next thing in your offer usually buying way more expensive stuff faster and feeling grateful for it so this is a problem that we had in our student when we first started like we have some these packages that it was they included it but they didn't want the copy because they wanted to write it or they didn't want the thumbnail because they they wanted to design it or all these things that we thought it was needed so we've took a little bit more of a consultative approach and right now we're offering this specific packages with specific assets that they want and then we just offer support and business creator club for them to you know put them in the right direction either they can afford if they wanna just do it themselves and it's helped us with conversions massively as well and then they also what happens is like they start working on that they start getting results as they're getting traction and then time becomes more valuable so then our company you know takes over down the line so it becomes the upsell conversation becomes a lot easier you have roll over upsell you know this paid forward system turns new customers into your highest paying repeat customers and gets all customers more excited about your next offer oh man so good alright so since number three right we're gonna you know there's four systems on each one of them has subs that's what the ones that we're describing is a deal maker down sales right turn every note into cash flow and this is something that also we started recently in our city that has helped big time it's like if you constantly hear know when selling do payment plans and get ghost push too hard and regret give out panic discounts to close sales or we give up when you hear no this is for you so i you definitely feel identifying because in our specific case we cannot do a lot of discounts right production work is you know margins are not the best so if we do that then we're shooting ourselves in the foot and then we end up you know hating what we do we did that for a long time when we first started so anyways there's three highest converting downstream mechanisms right the payment plan down sale the your cash algorithm steps customers from i can't afford it to when can i start without lowering your prices includes proven payment chunking that you know maximizes purchases and cash flow try out down and then you have future down like i said all these things are in the book either what you can get for free go to business creator the club put the money model code get your book if you wanna be part of the community awesome if you don't wanna be part of the community totally okay but get the book guys like it's only two hundred that we have available for you for free and then let's see and then the last system as we wrap up this hyped full show is like they continue blueprint which is what a lot of businesses you know they they want to get to it's like the holy grail this is like okay how do we get people to pay us more often you know this and again i know the thing that we implemented with that analogy of like the candle is like i'm trying to you know figure things out and it was like the model when we acquire this studio was paper session and i was like man i don't know how much money is next month is gonna bring like this is like very scary we started implementing some memberships and some continuity and you know we got better at it with over time but this is one of those like those things that sometimes it might not be as easy to identify might be in front of us but it's not the same anyways there's there's three mechanisms right the bonus continuity continuity the discount continuity continuity and the wave fee continuity continuity on the system number five is the fast cash you know seven day countdown sequences quarterly cash calendar but anyways all these things is man like i'm telling you when when i saw this list i'm like i've heard of this there's a thousand mentors or whatever guru is online saying it on youtube but it still felt like that's that little light you know just illuminati a little chunk chunky of dark at at a time and not like somebody flipped the switch so i truly believe like this book is gonna help us on our entrepreneurs and i was a big fan of the event they were out there for nine hours at first day and then sixth the second day because they're committed to this and i was sharing it to my wife and she's was like wow like in making so much money and i'm like i don't think they need the money and like i they they literally you know it's the book obviously you know they have that the bills to pay and like their event to do but at the end of the day as an entrepreneur what like they won of me i i feel it because maybe the time that we've invested i'm grateful for that time that we've invested as entrepreneurs to learn all these things but at the same time part of me was like man i wish it we could moved a little faster and sometimes it was not just us you know it's obviously elements that we cannot we cannot control like our family or you know things that happen outside of work or you know there's many variables that influence a path of an entrepreneur as i close i saw i'll post in in on facebook about this event right like almost like throwing a lot of shade on the fact that you know there was a a an offer which is the one that we purchased which is you you gotta get two hundred books and then you get all these materials and the the breakdown processes and all this stuff like the guides right is like really really valuable for i guess i think and the person was complaining that we should not be giving away books to people that people should be hungry that it should be going to the library and finding things out like man but that does take a lot of time and people can't be hungry but and we can still help him we can still you know give them something i remember i was that guy i was like in college going to you know the library the college library i went to like the small business association and asked a bunch of questions and i he took a lot of time and like it's been seems like twenty fifteen since we're being you know go going at this and every year we get better and every year we get better and i guess like this is my uniform to say like you don't have to do that if you don't want to like the people with family with kids they might not have time to go to the local library to go find out they might not have time to scroll through the internet for thirty minutes because their babies crying right like i get it we've been there so we're extending this industry we invested in those two hundred books yes for the play which on of the things which by the way we're gonna be breaking them down in business creator club but also to have the physical manifestation of an information that we can give you so again business creator dot club going there thirty days for free you get the book for free if you don't like it totally okay just send me an email we'll we'll we'll stop the membership and if you pay we can refund you but the coach should give you the thirty days for free anyways like these are the tools that i wish i had when we first started this so we can see the full picture we can see the full room and the possibilities on how can we combine these offers to the products that we already have on the monetization systems and the the the money models so we can get the most out of out of our business and provide the most amount of value so stay tuned because the next couple of years are gonna be fire baby and yeah let me know if you have any questions like i said super raw and and honest this one was hopefully i took you to the end so if you are here thank you for listening and i'll see you on the next episode take care

compare and compete and you'll leave in defeat this quote is what our today's guest told me towards the end of the show and i was like yes how many times do we compare sales with people that are you know on social media maybe pretending maybe they are doing it i don't know but how many times do we compete and that brings us down not only that but the conversation that we had today we break down the sales process for everyone whether you're selling small ticket item to big ticket item a lot of the problems that i see with people coming into our community and in our studio is that that is one of the first homes that we had to go if we want to make money with content so this person has been on the show before but i'll remind you he is a former head trainer for tony robbins he is a spartan raised finish just like go he's done more than ten million dollars in sales consultant for seven eight and nine figure brands has more than five hundred thousand followers across social media channels and the best part of all is he also loves fifty pounds while on his personal journey this guy also has like four kids so mvp for today's episode i'm excited we it took a while to get him back because of scheduling both of us you'll see the story in the episode but we dive deep not only in sales but also on the personal thing that we gotta do to turn that content eat the profit please welcome to the show david w here we go welcome to the show everybody just listen your accolades in front of royalty here you've been on the show before we're gonna link it right below but did welcome back to content profit my man lewis i'm so excited to be here your brother we always have a great time so thank you for having me no absolutely i little behind the scenes by the way like we've been trying to get this interview on for a few months like let me let it like at full transparency and every time we're gonna record either on my side something happened or or davey saw something happened and it was not a bad thing but the fact that we're here today extremely grateful and you know everything happens for a reason and maybe this is a perfect time for us to have this conversation maybe for me maybe for you or maybe for you for the listener so dude i'm stoked me too man it's been i think it's been like six months we've been trying to line this thing up and so i i'm believing that it's the perfect timing for for a variety of reasons and so i'm excited this conversation and for those of you listening thank you for joining us it's gonna be a powerful one today yes sir so obviously you a ton of experience not only you know running your own business but also you know crushing sales team and running salesforce is some of the most powerful incredible people in the world and you i love frameworks so i've been like on a frameworks like kick yeah and which you were just released like a little orientation video with our main tool frameworks publishing impairment and the six levers inside a business creator club you have something called the fierce empathy framework and my please just stop talking right now before the interview tell me live because i wanna have be genuinely surprised and excited about these things so yeah absolutely ma'am we love to start there yeah for sure so if your sympathy framework there's a lot of different context in which we use it and so one of the things that i try and focus on is is simplicity right a lot of times in business we are over complicating every single thing that we're doing and so we we forget i'll start with a simple framework that isn't necessarily the pure sympathy framework but really if we look at business as a mechanism as a whole you break it down into four buckets you have marketing you have sales you have operations and or fulfillment depending on where you wanna use and then you have finance right that's it you have four cons constituents parts of your business and what i have found is that most people are really good in one of those areas and not so great in the other areas and so we tend to emphasize and focus on obviously our what we feel like we're good at because we enjoy doing it yeah but if you don't take those four components of your business and prioritize them accordingly you're always gonna feel like you've got one two or three squeaky wheels and you will never be able to take your business to where you want it to go because you're you're over emphasizing marketing but you're not focusing on fulfillment and delivery or you're not keeping track of your finances and understanding how to read your profit and loss statement or keeping up with taxes and you can be the greatest salesperson person in the world and there's this old adage that came from dave ramsey that i love is that in business and in sales a lot of times we think that we can out earn our stupidity and i wanna warn anyone listening here is that you're not stupid but you may be ignorant i'm ignorant lewis is ignorant we are all ignorant in certain areas and when you can come to a place where you can humbly recognize hey i really suck at this but without internal that as guilt or shame or feeling less than or feeling inferior instead you just look at it objectively and you say yeah i'm not good at managing my business finances i'm not good at marketing or i'm not good at sales i'm not good at putting things together in a in a great package that can fulfill based on the promises that me and or my team has has has given to our our prospects and so the first framework you know that i wanna start with is that simple one is that marketing sales operations and finance that's where everyone should start in this conversation and so as you're listening right now i want you to think about your business which one of those do you tend to emphasize over the others and which ones are the squeaky wheels so to answer your question the the fierce empathy framework the pearson sympathy empathy framework lewis it came out of a journey where about ten years ago i was approached by leadership in the company that i was working for and they had seen my sales numbers i was a top one percent sales rep in this four hundred million dollar year company and they started asking me questions they're like david how are you absolutely crushing it in sales and now louis the truth was is that i didn't feel like a salesperson i was in a sales role but i grew up hating sales i thought sales was gross and pushy and we all have those images in our mind of that pushy salesperson where i don't know if you you ever went to the mall when you were a kid with like your mom or your dad and i remember walking through like dill or jc penn and it's kind of you know those or they have all the perfume and the cologne and everything like that and you gotta walk through and there's all of these salespeople people and every single one of them was like hey you wanna try this stamp you wanna and they're constantly vying get attention oh race man i mean you you you've completed some races so you're like dude every time i go my eye like if is all right so i remember my mom be like be like duck your head and let's just get through because we gotta get through this department store without somebody stopping us or you know we've all seen those shows and we've watched you know where you've got the pushy salesperson or you've got someone that uses not not really healthy persuasion or influence but they're actually manipulating and they're using things in in incorrectly and so a lot of us have this aversion and so for me i never really felt like a salesperson all i knew is that i wanted to really help people and i wanted to provide solutions for them based on the problems that they were facing and so the leadership the executive leadership team came to me mean they said we want you to start coaching like coaching what do you mean coaching right i'm thinking like little league softball or something right and they're like no we want you to actually work with and coach and train our our top sales reps because you are absolutely crushing it and my close rate was around sixty five sixty six percent and my average ticket close was around fourteen hundred dollars and so i was generating millions and millions and millions of dollars a year for this company but i was in a you know just i was just being a a guy doing my job right yeah and what i discovered through that process that that it really forced me to system things is that i realized that i was following a process i was following a system i was following a framework but i had never really taken the time to boil that down and to to actually put it into a step by step process and so hopefully some of that is what we'll be able to go over today but suffice it to say louis i ended up being able to train sales reps all up and down the east coast which was was so much fun i got to travel i got to do a lot of things which led me into the opportunities where i became a speaker and a head trainer for for tony robbins i got to do a bunch of cool stuff with some really cool people some huge names in the industry which was a lot of fun i also saw a lot of stuff in the industry that i'm not a big fan of but it was really cool because i constantly got to immerse myself around these high level individuals who were cutting edge we're looking at different ways to approach things and for me the development of this the fierce empathy coaching framework of the fierce empathy self coaching framework was really something that that came out of pain right it came out of of pain because i realized that i did not know how to help people create the results i was creating and so it forced me again to take that step back and say how can i put this in a simplified way to communicate to other people and help them create the same results and of course i'm sure we'll be diving into that today so that's kind of the foundations for you i love it man i love it and i think you know i resonate a a ton on the content side because it's similar right like we're we started working on you know your end weights and for you is like your day to day you start executing and you do this and all a sudden it's it's broken down into into these faces and he's clear than ever and then you you start helping some others saying like wow it they do fall in these buckets so for instance i'm not gonna go through this but people can go to business creator the club and it we have an initial training there with the six buckets on the content side and the cool thing is like one of those is monetization right and we talk about the sell side and a lot of people are come in the community they they have businesses or they have a small business and sales is a the lifeline but sometimes they might be a little uncomfortable to have those conversations and you know i made my mind a long time ago when i was a sales guy for a fitness studio i would boutique fitness studio and i had these conversations and i competed for no knows man i was like i was going for knows but i fully believe in the product do you know yeah i think we can relate you competed it on spartan races i did spartan races at did tough mud and yeah i believe so much in the product that that was my training and i was like i love this so those conversations for me were very easy because like look your own point a you wanna go to point b this is the place this is the and it became like really really simple because i really truly believed in that and i really believe that we're helping people you know by that and now with our business with the studio on the production team that we have i do the same thing so where where do you think like doubt comes when maybe they're starting you know and and i have obviously my my own theories and and i go through this but you know you having you know conducted and and train teams and people and leaders are around the world with these incredible people like tony and robbins right like where do you see most of that come from and what are the first couple steps that people can take to go and and own that process absolutely so it's a great question lewis and so i'll kinda orient this for those that i would consider maybe in the the start up phases of their business it doesn't matter how long you've been in business but if you're generating less than i'd say you know five six hundred thousand dollars a year in annual revenue this is gonna be very applicable if you're above that these principles can still be applied at scale based on your sales teams right at at that stage you probably have some sales reps you probably are building out a sales team or you have a pipeline and so there's a lot of different strategies and what i tell people is this lewis is that all of the strategies work you just have to find the strategies that work for you and that's the challenge because anyone can go out there and buy a billboard anyone who out there and run facebook ads anyone can go out there and create content anyone can go out there and do these things and you have people constantly all day every day inundated you with particularly online ads selling their strategy as the way the path right and so i'm not gonna be presenting a strategy today that says like this is the path what i wanna do is i wanna use this framework and help people understand the mindset and the philosophy behind sales and then how you can position yourself to succeed whether it's just you as a solo if you're building out your first sales team if you're just in sales full time maybe you work you know you you have this plan for your own business but you're like hey i'm really good at sales but i wanna start my own business and so i i say that because entrepreneurs at every level can really really benefit from this and so the first thing that we have to look at is is one of my my nerdy indulge is is behavioral psychology and neuroscience and so i have like studied for years how the brain works and why people make the decisions that they make that really helps me in a lot of the coaching that i do i have a segment of the work that i do that just works with men and and so when i'm working with men we're not just looking at their business we're looking at how how they're showing up as a husband how they're showing up as a father how are they're showing up in their health and so it's this holistic approach that requires our ability to understand why we believe what we believe and so let me start with this statement lewis understanding begins when we understand that we don't understand i wanna say that again understanding begins when we understand that we don't understand because what i have found is that there a lot of us are really you know good at a lot of things but very few of us are exceptional in one area and that's just a human condition they're it's very rare to find someone who is truly extraordinary in one given area sometimes we call that genius but the point of this is that you can become really good at just about anything with just a little bit of applied practice and so what we have to look at is the the mindset and the belief behind sales we're gonna start there and i'll use the fear sympathy framers so the foundations of the fear sympathy framework that's f so everyone say foundations if you're riding in the car if you're listening if you're taking notes say foundations okay so foundations is where you have to understand the motivating reasons for why people take action and want to change right you have to be aware of what is really driving them and a great example of this and you mentioned go for no a great example this is that a lot of times in sales people will there's there's two parts here one is that people are focusing on getting yes right for everyone across the board right now stop focusing on getting yes stop focusing on closing the deal you're getting way too emotionally attach chances are you're getting way to emotionally attached to when a client says yes or a customer says yes and you celebrate and you pop the champagne and you have all the the fun right and what happens if you are in business or you're in sales you typically have an idea for how many deals you wanna close say that you have a personal services business and you're like hey i really wanna close four clients per month and those four clients for you or worth twenty five hundred dollars in monthly recurring revenue you just did ten k to your top line which would be amazing so you're like i got close four i got a close four i got a close four well the problem with that is that if in the first week you close four people guess what you're doing for the next three weeks of the month you're not selling yeah because you've met your quota because you hit your yes is but lewis you know this is that instead of saying i gotta i have to get four guesses you need to say no i need to get fifty no this month i need to get fifty people to tell me no because then guess what happens you close that for that first week but you've only got twenty knows that means you got thirty more nodes you gotta go collect out in the marketplace or on social media before your month is done and what you'll find is that that will catalyze you to the next level but outside of of of detach from sales and and going for no what you have to start doing is recognizing that if you truly care about people if you believe in what you provide and you are not willing to ask for the sale you are literally doing people into disservice because what's gonna happen is they're going to go find a solution from someone else somewhere else that chances are the solution that they find that they pay for that person that they purchase from is not gonna care as much as you do they're not gonna have the quality of service that you provide and they're not going to that customer not gonna have the experience that you could have provided and so effectively not only have you self sabotage yourself because you didn't present you didn't sell but you have basically just kinda condemned them to a lesser solution to go find it somewhere else and so when we understand the motivating reasons for taking action creating change i wanna use an example here and lewis we'll we'll do this in real time for fun okay i'm down and so i want you to imagine that you work at at a department store for like ace hardware a hardware store okay and you're a sales rep you have sales rep on the floor at the hardware this is a great example okay can we pick a soccer show because i know nothing about hardware store is mine for you have the job let's go i'm up for the challenge we're gonna stay with the hardware store because that's the only way i know how to to share the story and it makes sense so so somebody comes in right and i want you to pretend like you're the senior sales rep i'm the newbie i'm the guy who doesn't know anything about sales and it's my day to like you know you're watching me and you're saying alright go sell stuff right and so we have a customer come in and you kinda you know you you you welcome the customer in and say hey this is david he's gonna be happy to help you today and so i walk off of the customer and i'm having this conversation with the customer and the customer tells and says hey i need to buy i need to buy a shovel and immediately i'm like oh awesome i can show you where the shovel are and i go over to the shovel wall there's all sorts of shovel right there's flat hedge shovel there's wide shovel they're skinny shovel and i start pointing out all the different types of shovel and they're like oh i really just don't know which one to get and so i'm just like well this one is really really good because of this and we start selling features and benefits it's extra shine it's got shiny it's got the chrome plating it's all this you know this is the yeah this is the seventy dollar one and here's the forty dollar one and you know here's the ten dollar one and we start going into all these options and the customer still kind of unsure but i'm i'm you know zest as a new sales rep and i'm like i gotta get this sale because i wanna get my two dollars in commission or whatever it and so we come back to the counter and they set this shovel down and you're standing there and you ask the question you say hey did you find everything alright and the customer says yeah i i think so i think you know you know david was helpful of telling me about the different kind of shovel and you go to ring it up lewis but before you do you ask a question you say hey before you purchased the shovel can i ask you a question and the customer says yeah absolutely and the customer looks at you and you say before i sell you the shovel can i ask you what kind of hole are you trying to dig and the customer says oh i'm actually trying to dig a hole because i'm i'm building an in ground pool and your eyes go wide and my eyes go wide and the customer just like customers like i'm just i gotta go dig a hole i wanna put i wanna put a pool in my backyard right and all of a sudden i realized like oh my gosh like i'm ain't selling this customer something that is gonna take them i don't know four months to hand dig out and as you look you look at the customer and you smile at me you smile the customer and say hey follow me for a second and you leave the customer out at the back of the store to where you can rent back and ex yeah and what happened in that moment is that you took a you know a fifty dollar sale where i might have made two or four dollars in commission and you effectively asked better questions to understand the intentions and motivations of that customer and you ended up having a thousand dollars sale for a one week rental on an ex escalator so that they could dig out the whole they needed for their in ground pool right yeah and so the foundations here is that sales always comes down to questions the better questions you ask the better results that you'll get most people think that sales is about speaking and talking you have two years in one mouth right yeah it is much much better for you to be intentional with the questions you're asking to find out whether or not what you even provide is what they're looking for and that's one of the biggest mistakes that i see you know early stage entrepreneurs and and people in sales make is that they think that their solution is for everybody they're like i sell water everybody should want water everybody would buy water right and and they think that their god's gift to mankind but the fact of the matter is is that if you wanna close more sales you need to get better at asking questions and pre qualifying people before you even say hey i have this solution and i think it would be a good fit because if you try and sell ahead of time the customer not gonna feel like they understand they're gonna be asking that question scratching their head saying well i really just don't know if this is the right solution i don't know if i need the shovel i don't know if i want this shovel right and it's because i didn't ask better questions and we'll end up potentially either selling them something that they're not gonna use or that they don't want and we may feel good in that moment because we closed a deal but we won't feel good in the long term because we didn't actually help them solve a problem yeah dude i i love it andrew laid i love because obviously when we are running the fitness studios we had these people are like well what do you wanna come i one of this wait awesome well like we went let's get specific like why do we wanna lose weight and often you know we had a a a large like female group that will come in in the studio but it was often like a well a a wedding was coming and they wanted to look good for the wedding right so that was huge motivation right or you know they were they just they just got married or they just had a kid and they wanted to get back and we had older people and so that those motivations were a lot harder than i just wanted lose way there's always something else there's always something and we like perfect if we frame it if we have the conversation base that i'm sure we can we're getting you a better experience with your grandkids kids you know we're we're getting you a better experience in that wedding because you're gonna feel go through fitness it just happened to be finished right could be any any other thing but i love the the hardware store situation base it's very similar right you know in our studio people come here and obviously we have you know a ton of shovel in the content world right like we you we could do clips so we could do the you know sit down park as we could do office online podcast we could do a multi campaign thing there's many many options and and people often don't know they they might not be right there's always an education gap yeah so not either happens in that conversation but i think also for the people that are listening and and and they're out they're putting the content out there and adding value to them i think the sale starts at the beginning of that journey right because people are gonna get to know you people are gonna see your brand peep like you are that first inflationary if you're the face of the company right and everything has to align right are are we adding value are we educating people you might be a little more technical if you want more technical people i think your content also works as a filter for the people that you want connecting with you and i think when we first started create content that was a huge friction point for us didn't allow us to to create a ton is because we're like man like we like we were in that space of need and we like we like we need to sell all like we're running like this was like covid time we had sixty days runway where like if we don't sell this service luca was just born at the time and i was like katie had no idea i took out you know forty thousand dollars i'm put it into our i'm master wine so it it was like what the hell like the pressure was on right and like there's a lot of fear on that side that make us maybe not make the right decisions or ask the right questions like you are saying right and then after that the decision was like like he got to a point where it was like we call it this crew moment i was like screw this we're just gonna be ourselves to remove the friction and guess what we started attracting more people that you know love us and and and their relationship started forming like very genuine and we we're convinced we could help people right so here's what if like there's some there's some moments where people might be in a in a tough situation you know you have your name your your four buckets right marketing sales ups and finance right like they might not be as educated on the finance role because they have been like so into the marketing into the tactics into this like you know the excitement of content right and then they're like dude i'm i'm selling some stuff but then they get stopped you know and the fulfillment maybe is not as profitable as they thought it was because they had to hire somebody else on the back end to to do the work like like how can we start looking at this and and eyeing some indicators of like okay i'm building a very solid floor to be able to do this right i'll give you an example when we when we acquired the studio you know we have a fractional content agency that we work with people all over the world an opportunity came up because of you know we we were in a tight spot in that side because we weren't selling you know we're like just busy on the fulfillment side building the production team and the the the cycle was broken so we decided hey let's go for knows and we started reaching out every single person that that we asked on one of those nodes was this guy that own the studio and he's like guys i am leaving jacksonville you guys wanna take over and that became an opportunity and we ended buying the studio a couple years ago and we're like oh sweet and then we go you know opportunity game because we're chasing the nose now we're trying to integrate this thing altogether like podcast services with like the agency side and it's all all these puzzle pieces all over and like okay where do we put this service like how do we sell it for like what's the profit margin on this like how to everything plays in the in the big picture this is a very complex map that we're trying to put together and i think after two years we finally got to a point where like i i definitely can can say that but not a lot of people have two years right plan like how do i build this solid foundation that i can build what are those indicators that they should be looking to be like okay what is the profit margin i should be aiming at you know how many sales you know calls should i have obviously it probably depends but like what are some things that we can start looking and measure against yeah so it's actually perfect transition into the next two parts of the fear assembly framework so it for anyone that's caught on so far fierce is actually an acronym so f as foundations i is intentions and then e is patience so let's talk about intentions and expectations as the next part of this framework is that if you're not crystal clear on what your goals are and what you're aiming at then i had a a mentor mind tell me one time he said if you aim at nothing you'll hit it every single time right and a lot of times people are aiming at things that aren't actual goals they're just and so you you talk to the average person like and they say what do you want well i want a million bucks okay well why right they can't really answer it they think that it's gonna solve other problems so they say they want more sex or they want to get married or they want to whatever it is right there's a lot of things that most people say but you talk to the average business owner and what's their default response it's like well i'd like to make more money okay well if you don't have clarity around what you're going to use that money for i'm a firm believer that you're not going to be given that opportunity to expand and grow unless you have you have set the intention and as we know intentions are worthless without actions right you can intend to tell your wife that you love but if you never do right you're know like yeah but i told you one time when we got married yeah and never again right like it it's worthless you the intentions are worthless without the actions and so in order to create that alignment that we're looking for you have to look at your business and say okay for where i am what's realistic number one with my current schedule with my current demands like for example lewis louis i got four kids i have three businesses i've got two business partners right life's wild mean it took us six months for this podcast and like there's a lot of things and because now i'll i'll say i have your your phone now so i'll be like dude david i'm gonna walk let's chat doing like i mean four kids by we're we're all in these different seasons of life and i think sometimes that's what we forget is that you can't you have to be incredibly careful with comparison like you probably heard that comparison is the thief of joy and it can be right i've also i had a mentor mine and tell me one time he said compare and compete and you'll live and defeat right and while that's true in certain context what i do think is useful is comparison but only if you can be objective about it right so in sports i know you're soccer fan football fan right they have this concept called running the tape right and so what you wanna do if you wanna watch tape or review tape what you're doing is you're looking at your competition to try and get an understanding of how they operate right but there's no emotion attached to that it's purely logical it's purely analytical you're trying to get an understanding like how are they doing things and that's a a great a great foundational lesson for everyone to model the people that are are achieving and succeeding in the areas that you want to achieve and succeed but and this is a huge but with a capital b but okay but recognize that you are in a a very different season of life than them you may have different demands than them you may have different responsibilities than them and so for all the especially guys i'm gonna talk to you for a second for all you young guys that are out here that you're trying to build your business and you also at the same time like you wanna get married and you wanna have a family and you want these things stop looking at the forty year old solo guy with the ripped six pack abs and using him has your model for success because he doesn't have a wife he doesn't have kids and his entire life and world is his career not that i'm not saying that's necessarily a bad thing that's his choice that's his lifestyle but if you want to be able to have a a a family understand that there's opportunity cost there right and my values personally in this season of life lewis is that i want to prioritize more than anything time with my with my kids especially while they're young and so even though i have multiple businesses and i i have a lot of activities going on and there's a lot of demand for my time and my attention that is one of my non negotiable values because i know that i'm not gonna get that time back and there's gonna be a point in time where they grow up and they move on and guess what lord willing i'll have another twenty thirty forty fifty years to build business which is great right and i'll do that but the point of all of this is saying what are your goals what do you really value what do you really want i don't give a crap if you wanna go after a million dollars a year that's fine why why why why why because you might be really freaking happy making a hundred and twenty five a year and being able to to to work three days a week right and you might also be someone that says yeah but i've got a billion dollar vision because i wanna do this world that's fine just understand if you're not clear about why you want what you want and you set and define those goals what we call in business is your kpis you're looking for your key performance indicators you can't measure performance and get an indication of how well you're performing if you don't have something to compare it to and so talk to your mentors talk to your coaches talk to talk to louis talk to me have those conversations say what do i need to be aiming at based on my values and that's an extraction process because you have to be really intentional with the defining what it is that you can realistically do on a day to day basis i'm sure you'd love to go out and create a hundred pieces of content a week but if you're broke and you don't have a team that's gonna be really really really hard and that means yay you're emphasizing marketing but you don't have any time for sales calls you don't have any time to build out your operations you don't have any time to to worry about like take care of your finances and so you have to every individual needs to have awareness self awareness for the season that they're in and so that's about intentions and that leads us into expectations is that you have to be very very clear about what you can reasonably expect from yourself right yeah because a lot of times just go ahead sorry no no you can a lot of times as entrepreneurs we place unrealistic expectations on ourselves and we constantly live in this land of not good enough right the money's is not good enough my team's is not good enough i'm not good enough our systems aren't good enough my finances aren't good enough and we live in this perpetual cycle of beating the crap out of ourselves because we just don't feel like we measure up and so what you have to do is you have to create boundaries and you have to create transparency around what you expect from yourself and from others this means you've gotta learn how to say know yourself you've gotta learn how to let people know on a call like if you have somebody call or or schedule for a meeting or you've got a sales call or your meeting with a you know potential client you need to be very intentional to operate with boundaries don't just sit down and say okay well you know we got till kingdom come when people call me now louis i have made this a habit when someone calls me i give them a defined specific timeline for how long i have to take that call i try and answer my phone anytime that it rings right yeah but if it is like right now you know let's just imagine we're not on this podcast if someone calls me at twelve forty one there's there's like two or three things that go through my mind number one is what do i have at one o'clock because usually i have things on thirty in one minute are a one hour intervals and i'm gonna immediately think okay what do i have coming up at one o'clock then i'm gonna think do i have eighteen minutes to talk to this person yes or no right yeah and if i don't what i'll do is i would answer is twelve forty two pm right now where i'm at i would answer the phone and say hey john i got three minutes what's up yeah i'm setting the frame in a boundary expectations for myself and for others because if i don't i can't live with intentional i can't honor my calendar and a lot of people are waking up especially every single day and and in small business land and they look at their calendar like i don't really know what i'm supposed to be doing today if you don't know what you're supposed to be doing that means you need to go back to the those foundations and those goals and those intentions and say okay what is it that i want to achieve in the business because it's just a numbers game if you wanna make a hundred thousand dollars a year and that's your goal right now awesome don't let anybody look down on you for that that's freaking awesome right if your goal is just to make a thousand bucks a month in your side hustle or your goal is saying you know what i wanna make wanna make ten million dollars this month everyone's at different levels be careful with comparison and look at where you're at your reality and then create your calendar and your structure your boundaries for yourself so that you can adhere to your intentions and align with those goals otherwise you're constantly gonna be torn in different directions yeah and i think what you talk about we wrap up here on the comparison game is such a such an important element that not a lot of people talk about i mean you asked me before we jump from the shoes like what something that we can talk about that maybe we haven't touched in the last six hundred episode this this is it man like the comparison game and it's so especially on content right because on content is very simple everybody has a facade right everybody's is like oh you know the shiny thing the the great studio the whatever the top microphone or it doesn't matter man like we could record content with this thing today that is gonna feel genuine is is all about the messaging side thing but also is on the business side i've seen it i've seen it with people internally my team i've seen it with people like you you know you know in our company yeah and it's hard to watch at the end of the day because there's different backgrounds like like obviously you know you're a dad i'm also a you know i have a six year and a three year old on same thing man like when we bought the studio the studio was open till like nine pm and we're like not dude like we're closing like i wanna get to my goal is to have dinner and i put my kids to bed every single night like that's it weekends we open no we're closing on weekends spend that we wanna spend time with family that this is not happening well you know somebody could you could employ somebody and they can run it on the weekends i don't want to manage a guy on the weekends as simple as that right like i was i was that live waking up at four am in the more like no yeah it it's like and and i think i recently had a call i can't remember exactly if the person even if i remember out i want name them but it was it was eye opening in a sense right like people perceive you on a online maybe in a different way and they don't know the background the full background of like what's going on in your life like you mentioned right right and it's like man like the comment was i see you guys everywhere you know you guys have everything and like all this potential to be at this level alright and maybe he it was coming from like maybe from a place of love right but the perception was i think like today for me yeah i i i stepped out of that comment and i was like coming from a good place intentions maybe but it could be a reframe us i like man like we're late like what are you doing with your life that you're not at this level right like and it's like it it might make some people think that like craft like we're not enough we're not moving fast enough like not doing this enough it's like overwhelming like we have to do all these things i'm like is that serving your life like are you gonna be working extra are you gonna you know like you said creating all these pieces of content with like no direction like no intention are you gonna enjoy the process i'm at this point in my life for like i if i don't enjoy doing it it's like it's not gonna happen man it's gonna be delegated if it's like crucial to it are we just gonna move away from from that yeah and and not a lot of people what i've seen are willing to have those conversations early on maybe because you know they're hungry to go get that success but at what point you get to that screw it moment angry like man i'm gonna be shaping my life base off you know what i want and and there was the stage of my life where i was lost because you know you you know that i we come from venezuela we come here on a soccer scholarship like to me my goal back home was to come to the united states leaving a place like the one i'm leaving right now you know with my my family my kids access to like incredible facilities and like in this like very nice neighborhood i own my own business and i i got it you know i got there and for the longest time i feel very lost because where's is my where's my new north north star and it was crazy because he was affecting me emotionally was affecting my business and he was like i had to sit down and really think okay what is my next stage yeah because i am very happy don't get me wrong and i thought i was like okay this is it this is where we're gonna stay mh but at the same time it's like for my goals and my business like it could stay like this for the rest of my life and i i'll be i'll be happy but then i started thinking family back home do i want them here what does it take to bring him here opportunities for my kids like at legacy like what are all these things on that united the fire so bad and now we're ref reframe the business and we're like how can we move into the next level man i need i'm so excited so thank you for that man and it is not a you know the the example with the with a with a forty year old with the rip six pack and whatever and super cars all over the place i'm like bro i when i get home i just wanna play you know uno with my two kids man there's no i i heard a recent recently i heard there's a very popular i'm not gonna name drop i don't i don't ever believe in in publicly like you know attacking people i think we can attack ideas and i think that it's it's good but this individual just a very high level column of power couple if you will and one of them said is like you know i have fifteen minutes for my kids every single day and that's their kid time and they said it in such a way that they thought it was admirable so like i got fifteen minutes of dedicated time with my kids but everything else is business growth business growth and it's hard for someone like me because i i look at that and my instinct is i wanna judge that i wanna be like yeah you're you know that's that's a horrible philosophy or destroying your kids like you're teaching them and modeling for them something that you know is is going to haunt you and haunt them but but what i did is i took this step back and i just realized is that that they have different values and that is so critically important that many of us don't stop and ask when we're looking and comparing does this person have similar values that i have right and that's one of the things like even in in working with with tony robbins and his team is that i realized through that process like i have different values than tony robbins who's like the godfather of personal development business growth right i don't share those values like lewis i there was a season over the past like several years especially during covid like i flew and traveled like crazy while everyone was like buckle down and like oh you can't fly and travel dude i traveled more during covid than anybody i was great hated the masks like the whole nine yards but like i was on airplane like multiple times like every month let just going going going and going and going and i came to a point where i realized i was like okay one of my values is being at home with my family and i refuse to travel more than twice per month with a three day maximum that means three days maximum no margin yeah and and even that goes back to how i built my business is that like i'm in my office that i built behind my house i i i have three companies that i run from here or my phone and the reason i wanted that is because i wanted to have breakfast lunch and dinner with my kids i wanna be able to dance in the kitchen at ten am on a tuesday with my wife if i want to right yeah now that doesn't mean that they're aren't those times where yeah it's the eleven eleven pm i'm getting a client call we've got an issue over here that's gonna happen but understanding what i value was critically important for me to create this this alignment in my life and that leads us to the r in fierce sympathy actually this you've you're you're you're teaming me up for some perfect segue here lewis this is great i know so the r is so we've gone through foundations intentions expectations and the r is relevancy does this really matter does it really matter and if it does matter where do i need to put it on my list of priorities right like you can look at your business and say like you know it what what it it really really matters what you're doing for the world and you may believe it and it may be incredible and it may be awesome but if i personally believe if you're doing that at the expense of the human beings that you have a covenant obligation to like your wife or your husband or your kids you might wanna you might wanna take a step back and reevaluate that yeah now it's not this equal i give eight hours to my family in eight hours my business that doesn't work this perfect concept of balance doesn't work but what does work is integration and you've got integrate things in your life in such a way based on the relevancy maybe for you like your health is irrelevant right i wouldn't recommend that but for some people they're like yeah i don't really care like my and there's a lot of people that argue especially now i see this in the fitness influences are like you know health and fitness is to keep our success and i'm like okay go talk to jack black about that he seems to be doing little fine and you know he's right and so there's a lot of these things that are pushed and they sound like great tenants and but really it's not about like trying to figure out the perfect formula because there's no perfect formula what you experienced lewis and what i experienced is that when you can just be yourself and you are anchored into your values you know what you believe and why you believe it and you position your service or your product in the marketplace to truly add value and then you are taking all of that and saying okay how can i take ownership of my life how can i define these goals in a way that helps me create a beautiful life not just try and get to the very end and i heard this story recently this with ninety five year old woman she was being interviewed and yeah i don't remember if it's like cnn or something like that but the question came up was like what's the greatest regret of your life and this lady sat back and she thought for a minute and she said my greatest regret is that i wind my life away and when i first heard that lewis it probably like everyone listening is like what you mean you win your life away right and she said my entire life i said when this happens i'll do this when i get the car when i get the house when i get married when i have kids when my business crosses six figures when my business crosses seven figures eight figures when i finally have a sales team when i can finally hire an assistant when i could finally take a vacation when when when when when and you can live in such a state that yeah you maybe have you you see the map and you look at the map and you know where the buried treasure is you know successes out there yeah but what's really fascinating and i let this comes from a book called the greatest salesman in the world by au dino he says what man among ten thousand find success the same we all define success differently mh every one of us to define success differently now here in the united states unfortunately in my opinion success and money seem to be the two things that most people think of right when people say success they think oh you're like you got a lot of money right and i can't tell you how often i have conversations with extraordinarily high level leaders who have achieved everything that they wanted to financially and their marriage is falling apart because they don't know how to be connected with their spouse their kids won't talk to them because they haven't given them any form of real presence at home they don't know how to regulate their emotions or being in control of themselves but guess what everyone sees them as successful and they're dying inside and it's not that money's is bad it's not money is a beautiful vehicle through which you can use to bless people and take care of your family and grow your business the the moral of the story is not that money's bad i want you to go make a crap ton of money that's part of this conversation yeah but i don't want you to lose your soul in the process and so you have to take the time to define what success means for you and ask those questions like does this really matter yeah is this relevant to the life that i wanna live because on that journey if i'm not working with people that i love and clients that i love and then i'm having fun and enjoying the process and i'm learning and i'm growing like you're going to live your life and you're gonna win it away when i finally make this much money when i finally get the six pack when i finally whatever it is and that relevancy i think is so critical is when you're looking at your goals you've set your foundations you you're you're being intentional you're you're creating boundaries you need to ask yourself okay is this relevant to the definition of says that i've defined and here's the last part for mo he says but every one of us defines failure the same and failure is our inability to reach our goals whatever they may be and so be careful with those goals because yes they can be they can help you inspire and encourage you they can also cripple you they can crush you because you're constantly seeing i'm not there yet i'm not there yet i'm not there yet and you feel horrible instead of recognizing yeah i'm not there yet but i'm on my way and this is fun and i'm excited to get there but i'm gonna enjoy this process and i'm gonna get there it's just i gotta be patient i gotta continue to grow and learn it becomes a pressure through the negative frame rather than it's something that inspires us to while i wait to close out the time together man you're gonna we're not we can speak about this for for days man i gotta bring it to my my other show matt's life was more on the personal side but dude so cool thank you for sharing your framework i think maybe let me do the last two real quick i'll make them really really fast because we only got to r so c is constructs okay and so c is constructs and this is what we're talking about mindset you've got to think about what you've constructed in your mind about success right you've got to really really evaluate that and then the last part of it the last e is escalation how do you scale how do you scale the vision for yourself and so anyone can get that free i'm sure that lewis will put that in notes for anyone who actually wants you just say wanna yeah it's gonna be in the show it's gonna be the community everywhere but where where can we go now so fierce empathy framework dot yeah just go to framework dot com and you can download it and you can apply it to your life your business it's a very useful i was gonna tell people to reach out to you so they could ask for the last two but it's fine you're just not giving word you were much yeah i'm my brother like us too go go go ask you directly i'll ask you question as we hop off i love it thank you man i mean you do live out your values and everything you said hey we're gonna we're gonna deliver it and i think we did that conversation went slightly off what i had in mind but this was way better than what i have in mind so thank you for elevating the show man thank you so much i think this super helpful is very meaningful i relate to all of it i saw myself in many of these situations i still do and you know as as an entrepreneur and you know content creator i think personal growth is number one there like we face our like worse enemy which is ourselves every time we have these conversations and and we put our message out of there on when we're trying to build you know yeah you i think it was alex mo the one that said built the dark hours what was it called oh man i just i just add it i need my caffeine but it's like oh do the dark work and it's it it meant as like or either early he meant it either early in the morning or you know later at night and i relate a time because at the end of the day do we that vision based on those values that that we have are we willing to do the work are we willing to go that extra mile you know to to get to that point and how do we you know compare how do we align with like noise versus signal how do we identify those signals and i think your framework is incredible to go deep in into this not only in sales but in everything so here's simple a simple little analogy to leave everyone with based on what you just said is that the acorn doesn't look at the oak tree and feel less than the acorn doesn't look at the oak tree and feel less than and acorns only ever inspired by that oak because it c is okay i'm an acorn and i have a certain capacity right now mh but my capacity is not my potential and that's one of the biggest things that people get confused you can have all the potential in the world but you have to have awareness for what your current capacity is because if you constantly try and water and nurture that acorn too much because you want it really desperately to grow in the oak tree you'll kill it you'll kill it so recognize you're on a journey and when you look at the oak trees the people in your industry you look at lewis you look at tony robbins you look at alex you look at these people recognize like if you're feeling less then when you look at them then your perspective needs to shift it they should inspire you but you're on your journey and that's why you need guidance for where you are specifically that's tailor made because your journey is not like anybody else's and i know you know this being a part of mass minds and working with coaches and i know that's why you guys do what you do is that it's incredible when you have someone who understands the journey can help you see what you can't see so focus on focus on your capacity and doing what you can do with what you have right now so go dude david thank you so much we're gonna leave all the links right below do i wanna quarterly invite you to business creator club and go you know we can go deep dive in there for the community i i i think it's gonna be incredible but yeah thank you so much for hanging out going perfect fam and i'll see you in the next episode take care

what welcome back to conte profit i have a question for you what if i told you that there's only six things that you need to keep in mind only six to make any type of content work for you on your business sounds also alright so that's basically what we did in the video that you were about to watch or the show that you about to listen this is the first video that people that come into business creator club business creator duck club if you wanna be a part of it watch before they can watch any other the material the monetization playbook and different things like that is sets the frame and this is couple of proven frameworks that we work with specifically and that we created to train our team and to train the teams that we deploy in our media company and i'm excited to share with you is very quick we're not it's not meant to go in deep but i think it's gonna give you a good frame of reference to tackle your own content and see what lever the lever like my my case is not very good look today can you pull today to be able to move the needle forward like i said we go over these topic every thursday in content in business creator club business creator dot club so come join us there and enjoy the episode hey and welcome to business creator club first of all i am extremely thankful that you are here and i'm so excited to share some with you and share a couple of the frameworks that helped us move them go forward in many aspects of our business so keep in mind this video is gonna be a very very very quick orientation on the main two frameworks that we dive deep and he's gonna help you understand the margins and the containers of the rest of the content so anything that we put in business creator club at least as it stands right now is gonna fall into one of these buckets and if you know the context and you familiarize yourself with the levers you gonna understand kinda where to apply it in your business because every single business is different so you might be pulling a lever that somebody else doesn't need to pull so this is the very first video that should you should be watching so thank you for being here like i mentioned this is a presentation that we've done over the last couple years in multiple stages and we brought into the studio with our current customers in there we brought it with the agency so it has been stress tested for a couple years and we yet have to find you know one case study that you know doesn't fit this and i think it's gonna help us move the needle forward for your business as well so the first thing that i really wanna talk about is gonna be if my computer allows me to do this here we go bam is the publishing pyramid and right below you're gonna find an in that video where me unfortunately kinda go over each one of these and there's a workbook attach you can also find resources where you can fill it out and if you wanna jump on a q and a and kinda work through this together perfect let's go ahead and do it but the very first thing that we gotta understand with the publishing pyramid is at very top you're gonna see the resources that you have these are you know maybe your employees your team yourself if you are you know pulling content all in your own you know how much time do you have how much team members do you have right below that each one of those resources is gonna have a capacity if you have a video editor is this a full time video editor or is it a part time video editor right how many hours do you have to edit a show when we first started content profit we have barely like thirty minutes to record and then pull the content out so that's why we decided to go live or on that in just a little bit right right below the capacity is like how consistent can we be can we commit to a consistency of twice a week of once a week that's gonna be based on your own capacity like how much time do you have to actually create and publish the content right and that very top also based on your resources you know how do we align all those and then at the very bottom everything kinda lays on your messaging like why do you have to say like how can you add value to your audience if we are least or clear on this and you know this is obviously a working progress then we can execute from the bottom up so this is a very first framework that we share with every single one in the studio when they wanna launch the podcast or when they wanna produce something we can explore and ask questions to understand their ecosystem and see what we're working on so like i said training right below you're gonna see full detailed video walking through each one of these and the workbook where you can dial in your own so we're gonna be so here we're gonna be the six levers that we'll be pulling today and like i said these are gonna become the containers of all the content that we're gonna put in so every piece of content that we put out is gonna be related to one of these and you can apply that tactic you can apply that specific framework to each of the levers in your own personal process as what we've oversee the people that have been very successful in content in general with either case studies and the people that we've helped they're able to apply a little thing like every single week and how can we get better in this breakdown we can also assign resources based on that so here they are unveiled the number one is obviously you know what to say that goes with the messaging in w your research you know your idea aviation process what are the topics that we're talking about what are the headlines what are the thumbnail titles what are the things that we want to share with the world that's number one gotta figure out you know what are we actually saying number two is your creation process he's like are you creating in a studio like or you're creating your home office like i'm doing today right do you have a set that allows you to kinda change from screen you know to my camera or you have just your phone where you record your content from do you actually go to a studio like studio podcast suits you know shut out that's your creation process how do you set it up and by the way there's not right answer it's like i said training right below coming soon if you haven't seen it but we're gonna go deep in one of these we're just trying to understand general picture number three is gonna be your production aspect we're gonna give a couple examples here but it's like from your raw content that you record for example from this recording what does that turn into is that turning into a podcast episode into a youtube video into a social media clip from the content that you record on your phone the where does that go like how do we edit that in our phone how do we edit that in know our machines right that's a production process right that production needs to be distributed that's the next stage distribution where do we put this content out do we put it on you know your social media accounts do does it publish in like every single podcast index app that is there do we put it on youtube do you put it on spotify where are we plugging our content organically paid newsletters reaching content depends on what the content is there has to be a distribution channel you'll be very surprised we have a couple examples there's one podcast that ended up going into a pre cell podcast network and they had a massive numbers because he was one of like the five approved podcast for these priests so everything single week these guys that's all they could listen obviously these numbers are gonna be very high on that end of the of the spectrum but did it translate for business not too much but anyways what are the distribution channels that we can plug our continents in so we can be in front of our desire audience now the next one here is gonna be monetization obviously you know we idea to we create we're produce and we distribute so we can in this case if you're in business creator club feed our business right how do we bring in new leads how do we bring in new customers on this side is how we connect that content to the profit the name of the show shut up the content is profit that's what we've been trying to uncover over six hundred episodes on how to get to that point and something fascinated happened whereas like we can we've actually seen so many case studies of a lot of lot of formats and a lot of frameworks and a lot flows that actually work but they all fall within the six levers and they pull them at a different level but everything works if we know what pieces is or what levers we're pulling so what can you expect the monetization here we're gonna bring some of those experts back that we've maybe had on incontinence preference we're gonna have them explain their frameworks and their tactics and their playbook in matters of fact you might already have some of them right below us as we're gonna bring them monthly or bi weekly we'll see let us know what what you want but in our specific case we are also sharing our specific framework on how we were able to get to our first six figures with our podcast content is profit and later on almost at the time of it this recording getting to those seven figures so super excited to kinda share that with you and like not only ourselves we're not the only system that works there's many other people that are willing willing to share and put them on monetization playbook here in business creator club so that's where that goes that means funnels that means you know sales letter that means phone call like how do we actually monetize super cool and then the last one which is personally my favorite but not for a lot of people is operations right here it's like how do we actually run all of this you know as i'm recording this i had a conversation with chad gp yesterday and it was all about how do we streamline a process that we already use a lot of like human forms and human resources for the idea deviation the creation process obviously this is me you know we're big fans of us being the creators right production how do we actually speed up the production is there a tool that can help us do a rough cut ahead of time and save a ton of time right how do we distribute how do we deploy that content and so operation is like okay what's the back end of that how do we manage this how do we manage to these people is there a notion database is it a monday database is it a spreadsheet right is it a notes in our phone how do we actually do this so at some level you're probably gonna be looking at any of this and right now if you go through your content creation process you can probably identify where are you executing on this really well and maybe where there's a gap even though if you sit down even sit down in your you know leaving room about to detect something these are the faces that we go through mentally to be able to do that right so rules of the game real quick right is you have three key elements which is they create which is you right you are the creator there's an audience out there that needs to hear your message and then there's friction these are like the three elements where at least the three main elements that we look at when we go into this that we have to be aware this works for your own content and this were also works for collaborate content so whenever you're doing an interview for example or you're collaborating for youtube or collab for a newsletter for a blog right this works for both of them so i'm just gonna go real quick i think i explained most of them the time but you know for the presentation and for business credit club we're mostly gonna be talking with these four initially the what to say the creation production distribution and the monetization we're gonna be plugging in different frameworks that we've seen many playbook that we've see not only on books but from the guest that we've come in content profit i'm proven strategies and and flows that can help you you know trigger something and modify something based on your business and then operations obviously you're gonna have the support in there so the goal the goal is like you as a creator you wanna increase your audience that's what is green right you wanna increase the eyeballs on your content that includes the people you're collaborating with especially pipeline platform right below you're gonna see that the person that you're having in conversations with and that also includes the fact that we're gonna try to reduce the friction we wanna make sure that we go fast that there is nothing stopping that if you're watching the video see an one car here nothing stopping your content machine you're gonna see we're gonna see all those elements depicted right below and if you have any questions please jump in every single on thursday at this time or you go to the events tab you're gonna see the open office hour sessions that we're there if you want to reach out personally to me please do so here's my email you can go to louisa at biz z or you can just message me here on business creator club i'm happy to help you on support and pointing you in the right direction if it's you know if we are not the right people to do it we're gonna point you to the right person to do it but hopefully this concludes the quick orientation video and you can now go tackle the content that we have right below if you have any request put it on the general tab or you can send us at dm we're here for you we're building this with you and we wanna bring all their resources and the topics that are relevant to you today so with that enjoy business creator club and i'm so excited to have you here with us take care