Content Is Profit

hey guys welcome back to content is profit today we're gonna be talking about five ways that you can get traction with your content this conversation specifically came out out of an open office hour session that we had in the business creator club little bit different we're not gonna fit the audio off the call but these are some important lessons that we kinda share with everybody there and if you wanna be a part of it you can go to business career the club we meet every single week and we have open office hours and we're putting content production and monetization resources in there as we go so the group is growing we're so excited and by the way if you're listening to this today at eleven am eastern we're doing a live workshop with austin who came in the last episode it's amazing and he's gonna help us build our high ticket offer i challenge myself and himself to see if we can build a hundred thousand dollar offer which is crazy and you can come listen and be a part of it and also work on your high ticket offer so this is open for everybody i'm gonna put the link right below you don't need to be part of the business creator club you can just register your shirt for free right here space is limited i think we have a couple of spots still available if you cannot stay through the entire session don't worry about it there's gonna be a a replay but the beginning friday eleven is so important and i would love to you there as well as so you can build your high ticket offer and make money from your content let's go because this is what we hear for alright with that said here's the episode like i mentioned in the intro we're talking about five things or five ways that you can get traction with your content and like i said this came out of like live examples and we might go through them in just a little bit they're not in a specific order you can grab these and apply in your content and your business process as we go so number one is unlocking the safety in it and what do i mean by safety in it right think about when you go out to eat it at restaurant right or your girlfriend or your wife is like hey babe or your husband hey babe why don't we go to this restaurant and have dinner what is the first things that we do or at least you know maybe you don't it i don't know but i do it i go online and i go to my phone and i start checking on you know what kind of food do they eat do they serve what kind of food how does it look like is this some that maybe i go to the social media pages and i look at at the content that they've already posted in there that's what i call the safety it now for a business that might look a little bit different right but a trend that we normally see and you tell me if i'm wrong but when people connect on social media or they connect on linkedin or they connect on these platforms they they go back and see like what you've posted they go back and see do they have a pod they don't have a podcast if they have a podcast how many episodes like they go on they might scroll they might not listen to your entire episodes they might not watch your entire content but the fact that you have content being updated every single week or every single day that you're present every single day is a massive massive plus because now your relevance and your authority goes a little bit higher and then that trust factor goes you know a little bit higher so we talked about it before art authority relevancy and trust so if your content is there and they check maybe one or two posts and you kinda know what you're talking about and you give good insights and your point of view are relevant to them that authority that relevancy and that trust so you're gonna go higher and it's gonna help you can i move the needle forward so how do you unlock that safety in it a lot of people don't get to that point because they haven't cracked consistency and frequency that you know they're they're not frequent enough or they cannot sustain a consistent schedule a posting maybe there's an afterthought maybe you're running a business and you know continent maybe the last thing that you're thinking about which by the way it should be one of the first ones but i was a fitness studio do my and i was there the content was the last thing that we're wanted to do because a corporate was ruling content and they're like you guys have to be present and do this and that i'm man i had like a thousand problems i had to like go and take care of my sales team i have to make sure the coaches are doing their job out to train my myself staff like all these things right so how do we come up with a system that we can be consistent and we can be present and it could be at whatever cadence you decide to do but that's why the publishing pyramid is there it's part of the business creator club go there business creator dot club it's right there on their resources and you can download it oh if you have any questions to send me an email but once you have that unlocked where you've been publishing it's gonna be awesome because as you start connecting with people online as you start jumping on calls as you just start you know guessing on podcasting people are gonna go to your socials and they're not gonna see nothing they're they're gonna see stuff in there it's not gonna be empty and then your trust goes through the roof so unlock you're safety net i hope you can achieve there for us specifically how does that look for us is our podcast right maybe on social obviously we have clips going out every single day and they might know me the most viral clips or anything but i'd tell you it does help because every time we go to an event and we start saying hi to people and we're shaking hands maybe we're on stage talking specifically on that event they might be going to our socials and the comment that we see every it's like guys i see you guys everywhere i see you guys everywhere right and that increases the trust and then we can move the conversations forward for a deal or you know a partnership or a joint venture or whatever that looks like by the way at least to my eyes audience size or downloads it doesn't apply this so it doesn't matter just make sure it's like how can we how can i be present every single day right it could be a picture it could be a re post it could be a podcast episode you decide what that format is so i mean i'm you're in the comments do you have any thoughts about this but these are the kind of stuff that we're talking of his office his hours in the club let's go alright number two your creation anchor so obviously to go to this point where you can be consistent we have to come up with a system to to make sure that we can actually create and publish the content so remember the six levers right messaging like what do i say creation how do i create production like what does that look like the the final content product right how do i then how do i distribute it how do monetize it and then how do i manage all this so your creation anchor is gonna come on that second phase right on how do i actually create the content like we need to create something to be able to you know produce it and then distribute it and production can be minimal if you go live for example so right maybe non existent but we wanna have to make sure that do that so this first step is crucial because without the creation there's nothing right so one of the examples that we had in the office hours was really cool was you know with our man surgeon shut out because he's been in every single call is amazing and his struggle right first inviting people into his podcast second that he really felt like he needed like some kind of like original content with the reels and things like that so he's anchor he decided to every time he's driving with his business partner his business partner was gonna point a camera out him he was gonna ask a ton of questions and he was gonna add answer those questions and each of those questions became now a real that his in in his social media and what he told us that day is that he was able to record about thirty answers which became one post a day later on in his distribution cadence hence hitting his content safety it so so cool so what is a creation anchor creation anchor inquiries maybe a situation and today maybe a timing day maybe an activity that you're doing that you can connect directly with your creation process so we often say you know when you go to the bathroom to do number two for example right that this is like the funny example everybody laughs about but when you go there like what do we do we grab their phone we start scrolling right so in our specific case when we run this forty five live we set this as an example was like okay what about we use that time instead of watching content maybe to draft some ideas so that became the content anchor you know in that specific example to draft content ideas and then after you know you're done with the business you go in front of the camera and then you record right so what could be another content for me specifically forty five live was every time i was gonna go have lunch that was like the start of my process and i will just have a piece of paper or my ipad next to me and as i was eating lunch i was drafting you know what is this story i was sharing that day and then right after lunch i would record right there so what is your anchor for sur is every time he's driving with his business partner for somebody else could be like every time i walk into this like office where i have everything set up that's when i'm gonna create like how do you can create how can you identify a moment of your in your day or an activity in your day where you can trigger creation right away right so identify that moment it's gonna help you big time put it in your calendar and associate creation moment with that obviously this depends on what type of content you're creating right if you are sitting down and designing some some posts or writing for blogging like it's gonna make sure that you do that for blogging people we have a great example michelle she's is also part of the community she turns out that podcasting was not her thing but blogging was her thing and she identified that she was already writing for two hours every you know couple days or so and she was writing for herself so she the decided is to switch that and writing instead for her business and her newsletter and she got traction really really quick sweet alright on to part point number three be okay with being rough is a high room for a lot of people i've seen it especially in the studio when we have new content creators and people that come to record their podcast for the very first time most people kinda want it to look and feel very professional and hey with equipment today where you can make look and feel any type of content like very very professional but there's still how we still have stage number one which is the messaging it's like how we deliver that that plays a big part on the content being perceived as professional right what comes out of our mouth the way that it comes out of our mouth is also very important and no amount of post production no amount of production can make that look good so if we're starting out if this is your first time kinda put in video out there in even if you have years of experience delivering the content that you're about to deliver which by the way if you have years of experience you know your stuff you're awesome it is probably gonna look a little rough there's an exercise that way share a couple episodes ago is from an expert in and speaking in public it's like hey create a content and then listen to it don't even watch it just listen to it and you're gonna start learning a lot about yourself and you're gonna start learning a lot about how you deliver the message for example i know i speak a little bit faster than usual i know i run out of breath sometimes so that's something that i'm constantly working to get better at and i appreciate the feedback for those that have sent feedback but again be okay with being rough the cool thing about social media today is that there's so much out there and there's so much opportunity but even if you put something and it doesn't work and nobody watches it that's great and maybe you're not okay with it or maybe it's not like the highest quality possible that you want to achieve you know for personal reasons or whatever it's okay you get us second try an hour later because the algorithm is not gonna show it if it's no good or not relevant to people so how do we know if it's working it's you know because more eyeballs are looking at it right and there's obviously a difference way to approach this but take it as a good sign that maybe i personally need to get better and that's okay right and you can be at piece with the type of content that you put out there you might be adding a ton of audio for you know small i'm amount of people but that a small amount of people at are creating a big impact versus chasing big audiences right so take it as an opportunity to do that and be okay that's gonna be a little rough at the very beginning or even after years right like this is episode i think officially five hundred eighty three but on officially more than six hundred and sometimes they'll still make you know those little mistakes or you know maybe i forgot to say this maybe i forgot to do that maybe i deliver this in the wrong way or you know whatever it is maybe it's a caption right that when we put the caption in the in the video it might not be spelled correctly or i'm we missed the call my right don't worry too much about those details because that's gonna hurt your consistency it's gonna hurt your safety net it's gonna hurt your publishing cadence it's just gonna add friction to the process so make sure we put it out there and take every opportunity as a way to get better sweet alright number four these are a little way more specifically on long term content and podcasting but your interview safety it as in like what are the questions that we're asking so if you're having an interaction with somebody and this specifically for a lot of the people that come to to the studio on like how do we build authority in the in the content and this can be kinda like also a topic safety in it or a way to you know once we forget the topics how do we do that so interview in our interview to be able order their conversations to be able to achieve the authority level together with our guests something that we do is like we don't approach it really as an interview we approach him more as a conversation we're both equals and we're talking about this specific topic and we draft a couple questions maybe five or six based on you know what they've done in the past or the sum submission form that they in and we keep them in our document to make sure that that if for some reason we go blank if for some reason we lose the train of thoughts or maybe we get to a dead end because it does happen we always go back to those questions right so in our specific case we had what disney uses for older their movies and you know a lot of marketers is teach as well it's called the epiphany breach story or the hero's journey more than likely and the hero's journey is like there's like this person that goes through a transformation in their journey and there's things that happen along the way so we have these markers as okay at the beginning of your story and like what was your first challenge and you know what was the thing that you did that changed to everything and was a realization right like this arc of story and for us for a long time that was our interview safety it so to keep the interview going so if we will hit a dead end we will default to some of those questions about their story now it's a little bit different because now we're we're talking a little bit more technically on the content side and not diving two two too much into the backstory of the people that comes to to our to our show but now as you know maybe three or four questions based on how to make money because that's the that's a the name of the show like how do we create profit from content and or you know maybe what was like the one strategy that you know helped us moved in your forward that they realize and you know it also has to be with like the the hero story so if you are in the game of having conversations with people online whether that's instagram live podcasting like any kind of stuff what is your safety net for those interviews so you're ready and the flow continues and the endgame of this because again it can be fixed and post production right obviously you know you be like okay if you're not going like like okay no worries like let's just reset and and do this but at the end of the day what we wanna do is we wanna have a great experience with that guest and the fact that the conversation flows and then we don't have to do retake and the it doesn't have friction to the process you come off as very professional because that's a person that you wanna develop our relationship with to maybe help your business right and he's also gonna save you or your team hundreds of hours in post production because then you don't have to go back and kinda check on that so i recommend having those and do a good prep i'm making sure that the interview goes because authenticity is the best authenticity helps kinda build that trust at our authority that relevancy right if it's like a hyper produced you know there's big this stranded again depends on the industry but think about like how you like to consume content again a model after that but this is specifically for for those interviews at number five the last one here we are are we good on time yeah yeah we good on time k number five start leveraging so i'm a firm believer that if you're a creator if you're a ceo of cmo if you're like you're a in a position of leadership in your company you should at least start experimenting with your content creation but any part of the process right from messaging from you know the creation process maybe producing a little bit how do we distribute these content right obviously you're gonna be very involved in the monetization side right because you're selling a product or you're selling a service and then how do we run things right especially if you have a team hundred percent i will highly highly recommend if you haven't dipped your toes into the creation process and the post production process start experimenting because you need to know what's going on especially the messaging right like if it comes from you is way better is gonna come more authentic and people are gonna connect with you and we've seen many example of companies our b2b that might be in real estate financial different things and you know the attractive character or the person in front of the camera might not be the ceo or might know be somebody else and it just creates like this separation and you know maybe your company is looking for that separation i don't know but i'm a big fan of bridging the gap between that so that's why we do our podcast as always scripted and people are dealing with us at the end of the day right like so i don't wanna lie i don't have to like spend extra energy on that kind of stuff now it's gonna be a point on the other side that you know you might be wearing all the hats you're coming up with a messaging you're coming up you know with a creation process your content anchor you're creating in the car you're creating in your podcast studio deal like you're the one editing the videos distributing everything right as soon as you can as soon as you build your resources starts leveraging i'm find the constraint like what is the thing that you don't enjoy doing so a lot of people that we've seen so far in our experience the distribution lever is it one that gets heard the most because we spend a lot of energy coming up with our ideas recording editing and then we're like okay the content is done here he goes and we kinda like leave that part of the process out on you know what are some distribution vehicles that we can do can this be a blog as well can this be on youtube can this be paid ads can this be on a newsletter of some sort so pay special attention to that pay a special attention to the things that you don't like doing a lot of people off offhand editing you know or post production right off the bat that might be the first one to go wanna make sure you find a editor that kinda knows why you talked about or a production per person that has worked in your industry that kinda knows the topics and kinda knows what you're talking about on today you can find a little bit of everything right it's different that you're gonna go higher video editor just because they you like the way that they edit blogs but then you're not creating vlogs you might be creating long form of content that's highly educational right maybe they're able to bring some of those elements in there but it's not whether known or the technique the technique is very different so that's why you gotta get get your hands dirty a little bit and then figure out a way that you can start off uploading these little parts of the process right in our specific case the first thing that we kinda gave out to somebody else was the podcast editing on on post production because it was just taking us all lot time but in our specific case we created a system that we're like hey this is how we wanna do it by very simple intro pattern interrupts interview you know maybe a couple of changes of cameras and that was a road map that we gave our producer and then edit com and the edits come out every single week twice a week and then we went to the distribution side and we took that on and we're like hey where are the platforms that we're gonna put this how we're gonna do it how we're gonna grab the descriptions and then we wrote the process and when we gave that away and you start building this team or this you know you start building and training this person that it's gonna be able to do that so start leveraging your team start leveraging your resources to be able to keep consistency and frequency in your publishing so if you start experimenting with these five things like i said quick rig recap unlock your safety net with consistency and frequency find your creation anchor be okay with rough it's totally fine if you're doing interviews what is your safety in it if you're doing solo content what is your safety net of topics right and then at the end it's like start leveraging and find the constraint that might be the thing that you don't like doing and start uploading that immediately because today today we need to be present online in whatever way you feel comfortable obviously we're very fan of podcasting but whatever way you feel comfortable we need to be present online so hopefully this helps you move the needle forward and with that said i will see you today at eleven am eastern thursday july tenth and if you're listening to this past that date you can go to business creator the club the replay is gonna be there on how we build a high ticket offer together with you and again this is not for you to buy the high ticket offer if it applies to you awesome we can talk but this is also for you to develop your own high ticket offer and you can make a ton of money doing it so with that say guys thank you so much for tuning to a content profit podcast and i'll see you on the next episode take care

hey guys and welcome back to profit today we have a very special announcement gonna take me two seconds so number one problem that we see people coming in you know into our community into our studio is monetization like how do i actually connect my content to money and how do we like make it work how do we make this investment work so i am super excited us tomorrow we have a very very very special session with one of our content profit guest so i was able to convince him to do a three hour workshop yes three hours but you don't have to be there three hours if you don't want to like just be there at the be very beginning we're gonna build together a high ticket offer and this person has worked with some of the biggest entrepreneurs that in in the industry and i personally have seen those offers and when i got introduced to this person i was like oh my gosh you are the person behind that that's so cool so we kinda got brainstorming and he thought we thought it was gonna cool to do a little bit of a atomic offer party and we're gonna do it together so he's gonna walk us through ourselves how do we build our own high ticket offer and you can follow along for free and you can build your own as we do this together he's gonna start asking us questions that are relevant that like how do we actually find an offer that we can sell for a ton of money deliver a ton of value and solve our audiences problems so if you're interested you're in this world of content creation that this the offer is a key element that we need in our six levers to be able to move our company forward and be able to connect that content with profit so there's a unique opportunity you don't have to be part of the business creator club if you are awesome the link is right there you can go to business creator dot club to be a part of it but the link of the party is gonna be right below is it's completely free you can just attend and be part of this incredible workshop and build your high ticket offer together with us so with that say guys i'll see you tomorrow at eleven if you have any questions just send me any mail louise da l u i s d a at biz dot c o and i'm happy to kinda send you the link but it's gonna be right below in the description let me just i think it's atomic party offer forward slash release it's gonna be right below just click there and i'll see you tomorrow take care

hey guys welcome back to profit today i have an incredible value pack thirty minutes of an episode with a person that i made a couple of weeks ago and he's gonna help us do something in a couple days that's unheard of like build a hundred thousand dollar offer in front of your eye so you can like take in all the information this person had a forty eight thousand dollar vip service that generated a company over sixty million dollar sixteen million dollars of annual recurring revenue he also tells a story about when he did a three hundred thousand dollars day with a client and changed his life for forever only he's but his customer and then he also has built over three hundred offers for this customer so we often talk about the connection between content and monetization and this today is literally the road map on how to get there we talk about how to price your offers like what's the actual formula on how to price your offers to be highly profitable but at the same time offer incredible results for your customer what is the number one problem with creating offers and how to solve it we also talk about how to not resent your work i think we've all been there where we you know sell something at a price point and then we're like my gosh like this is so much more worth than i thought it was gonna be and we end up resent that work we don't wanna get there so we actually talk about how to not get there and also a key part of an offer is picking the right market and we go over the steps on how to pick the right market all this packed in the next thirty minutes so don't miss it and austin thank you for showing up men enjoy the episode hey guys welcome back to continental profit today we have a very special person yeah the atomic offer guy the guy that has sold three hundred thousand dollars in a day the the guy that helps people make millions in like maybe a couple days we'll see he's gonna spill the details and this and you know we talk a lot about monetizing your content and there's a crucial part of this that we talk about you know in the six levers and austin we we hopped in a call a couple maybe a couple weeks ago at this point you know time is flying by and he's dude is all about the thing you're putting out to the world they offer right and so many people in our world get it wrong including us so we are here to solve that problem austin ford welcome to con profit man i'm excited to have you here thank you for having me i'm super excited to be here as well and hopefully i can share some insights with the the world yes dude so i'm i'm stoked because well one you were introduced by stacy who's mutual friend of ours and she's also content profit legacy at this point and she's she's come on a couple times she helped us do the the challenge in our in our facebook group helped us launch the community that we have and i've seen you in event wearing like this like kings like crown i'm like oh my gosh that guy and i'm like so we ended up connecting on i still have that crown you still have it okay a video here so there it is yeah put it audio we on there we go yeah i dude that all yeah that's hilarious that's great and you know there's a a guy that i interact a lot bar bart miller he was also on the show and like i keep bringing like a prop i bring a camera that i'm supposed to like vlog and document things i never record for some reason and everybody's like do the camera but everybody remembers because of the camera that i bring which i'm i'm imagining it's like part of like the stick with the with the crown right like you have a story behind the crown before we get started you know my friend i didn't know what it was at the time but my friend called it peacock you know what peacock is yeah peacock it's kinda like just for the the normal crowd here it's kinda like when you go out and you want people to notice you instantly so you do something crazy it could be a prop that you can bring it could be some silly item that you're wearing so basically every time i showed up to like events i would always wear this crown and people would come up to me and they'd be like they did the first question they ask is what's up with the crown or they'd be like are you this sponsor for burger king right so it was a great conversation starter yeah what are they no i love them man and it definitely i mean i remember seeing just crowds going to we're not here about that maybe we can talk about p peacock look at it so one you know bart miller that's cool i've been to a few of his events so i i love that guy the find two did you see me at which event like phone hacking live like it is been kyle since i were in the crown too so it might have been maybe fun live like two or three years ago so yeah we i mean we've gone maybe the last two we we didn't go but yeah it's it's been a while but i remember and i think like your profile charles also so has it which by the way the power of not only personal branding but it's like what is that element that people you know continue to go towards you and it's gonna help with your messaging and different things but that could be like a whole episode but today we're really on the monetizing part right like on offers like how do you actually you know are able to help people profit and i think that's a question that a lot of people are chasing a little people trying to figure it out so what are your initial thoughts on like maybe like share your story like how you came across is you had an offer that changed your life you know and that you put here in the form is like your first three hundred thousand dollar day yeah the change life yeah yeah yeah yeah let me back up just a little bit here so when i first got started on the internet streets or the internet world i was actually this is like way back two thousand fifteen two thousand sixteen i was i was actually starting to become an online personal trainer so i was like super into fitness doing all that stuff and lewis i doing all i was doing all the things wrong like i was like i was working on my website and i was like i was spending months building out the perfect website or or posting on instagram posting selfies and working on like this program because i thought like my idea of being successful was if i just got one hundred clients paying me fifty dollars a month i'd be a gazillion and i would have to worry about anything and i was just like that would but that's just where i was right so like i did all this stuff that really didn't do the right things which like you know we're talking about like monetizing with content like i wasn't putting myself out there and i had a i had a hard time like it took it took it was like six or eight months before i closed my first client and the reason was was i wasn't putting myself out there so i ended up you know i was down in the dumps so i was scrolling along facebook and i remember seeing a post on facebook and i was like oh my gosh i got like like this guy like out of nowhere i didn't know who it was i thought it was my friend but i was oblivious it was an ad alright i even know what a facebook ad was but there was this ad that said would like i will help you be a successful online personal trainer and help you get to your first ten k month right click on this link and then join my event so he had this event that he was running it was like a webinar right yeah so i like me being oblivious i'm just like i click on the link i jump on this thing i'm here with this guy and his name was simon i was like oh my gosh this is amazing right and like so simon showed me and there's a very important key aspects of the story simon shared with me on that virtual event he shared with me who he was where he came from and how he got the x y z result and then he showed us a framework it was called he called it his fit framework right or his fit blueprint of how to be a successful online trainer and make ten k months right and he shared with us his four up process overcame some internal objections of reasons why i thought i couldn't do it and like i'm just memorized by this guy he's going to this whole presentation there's all these people in the room and i'm just like holy cow and then at the end he makes an he makes a very soft everybody say soft soft invitation for me to like jump on a call with them so i do it i get on the call i see the guy there i'm like i'm like i think this guy a celebrity i'm was just like i'm like i i don't know what just happened this is amazing and anyways he basically like he asked me some questions i won't go into the questions take too long but like he asked me some questions and that's when i purchased my first high ticket offer it was called fit and it was basically like a program where he had like a coaching area where like people could access material he did i think it was like bi weekly calls so if we had questions we can attend those calls and then he had a community right so i ended up doing it i put the five k on it was me by we were i wasn't even with my wife i mean i was with my wife but i wasn't married her but we opened up a credit card together she's was so mad at me because i put all that money on that credit card we just opened up yeah she was pissed man i mean it was i i bet she's not that angry anymore but anyways full circle here because like your question is like how did i kinda like start doing all this stuff yeah when i joined his group there was five hundred people inside of his group after i paid for the program and i'm just sitting in there i know about you lewis but i'm a math guy so i'm like i'm pulling out my calculator and i'm like wait a wait a minute five hundred times five thousand yeah holy we smokes so that's when i decided i don't wanna be a personal trainer anymore i wanna learn how like i wanna learn what you just did to mean and how i can do that for myself yeah right so the model was easy it was it was like he ran some traffic he got people to join a virtual event and then he sold his high ticket thing at the end and his whole business was run with him in a va that was it wow leverage and you say leverage leverage baby so so fast forward after that moment he's the one who introduced me to like russell rant high ticket sales like all this stuff and i ended up consuming all this material and i started going through like the i started looking at everybody's high ticket offer because i knew like i knew like when it comes to offer creation offer creation is wealth creation right and if you really want to know how the winners are winning you'll notice a pattern they all have a high ticket offer at the end of the thing so i started studying these i went through them i saw how like i saw how they were how they were selling them and developing them right so the three hundred k day was later a later later on when i really started perfect the system and basically all i did was was i i connected with a guy and i said you have an audience you don't have a high ticket offer i helped them develop a high ticket offer it was a twenty five k offer was in the real estate space yeah and we did an event and we had sixty eight people on the zoom room yeah at the end of the zoom we made the invitation and we did a three hundred thousand dollar day that day so that when that had happened and i had facilitated and help somebody go through that entire process that's what changed my life that's awesome man i wanna highlight a couple of things one the the belief in investing you know number one that you saw the opportunity mike man i see a path and i think a lot of people out there that's a moment where they might doubt themselves to put the you know to put other their thoughts i guess or what they say into action and i remember for us like that moment was something similar with with steve larson and in inside of the click funnel community and that's what changed everything that's how we started the agency that's what the reason we started the podcast and then things started to kinda fall into place right after that and also the high ticket right like this this is like one of those things that a little people might not be exposed right off the bat when they start with like online work especially you know we get a lot of people in our studio that they might have like a book or they start with the lead magnet to call like the information of people on different things and i believe that you could just start at the very top in our specific case we started offering a service there's still a lot of things that we're working through that and we're gonna dive into that with you a spoiler alert if you're listening right now austin is gonna help us build a hundred thousand dollar offer live in front of you yep on the tenth you know a couple days so make sure to to check out right in the description of the link that we're gonna put right below so you could be a part of that but you know why do you say to people that might now be exposed yet to a high ticket offer or might be intimidated to be like man like that just sounds so complicated you said it was simple especially with like the guy that that you learn from oh yeah in fact the offer that we created for that guy and i i have this thing curious right here so his name was tyler don't i basically worked a deal out with him he paid me thirty k for vip day i told him i was gonna help him put the together this event and then i get twenty five percent rev from this event right whatever the profits were we did his first event he did three hundred thousand dollars that day but here's the crazy part louis that a lot of people just don't understand yeah the highest ticket thing that he had for sale was a three thousand dollar thing so literally all we did was i was like i looked at the three thousand dollar thing and i was like why are you selling this for three thousand dollars when the result that you're getting right now is a hundred x what that is and typically when i'm pricing offers i'm just like it just needs to be a ten x multiple right yeah because why do people buy people like people only pay you because it needs it's worth the money right they don't pay or excuse me people don't pay you because it's worth the money they pay you because it's worth more than the money that they're exchanging right and the value that he was providing was i mean it was amazing and i was just like so i i told him we gotta go from the like this offer is not a three thousand dollar offer it's it's twenty five thousand dollar offer and right what i said that you know what he said to me it's like that's crazy he's like what he's he's like he's like well if i'm gonna do that then i'm gonna make it twice as long and i'm just like no your life don't want it twice as long yeah they don't want more coaching calls they don't want more stuff and he just like if i raise the price i gotta add more and it's like no it's the opposite we ended up stripping away from the three thousand dollar offer repositioning it into a twenty five k offer and he sold eleven of them wow that day wow yeah i it's almost like counterintuitive to intuit it right for most people right when you're like oh man like i wanna go maybe sell this for more and add more features or more thing like you said like we just end up like simply simplifying like how can be simple not only for us as entrepreneurs or business owners to go execute to provide the best results possible but also for the customer to obtain results right because at the end of the day they're they're paying for that result that they're that they're getting like how fast can we get that now what are a couple of steps maybe that people can start looking at their own businesses and be like okay i wanna start designing my own high ticket offer for example like what are some of the indicators that you're looking for if they already have some kind of offer do you help a specific market or or at these frameworks that can apply to almost any any business well this framework can apply to health wealth relationships it doesn't matter the same this the same framework the framework that i use isn't your typical framework it's not like you know how like everybody starts with like take your niche and i was like you know hey your avatar and i'm just like no like it's all of the valuable problem out the marketplace right when when i'm looking at when i'm looking at other people anybody can create a high ticket offer as long as you can provide a super sniper ten x value results like a ten x multiple so for example let's say that i'm a relationships coach and i can help people save their marriage before it follows apart what is the cost of somebody not saving their marriage what does that cost like and a lot of people go straight to well lawyers are expensive yeah it's like you know my sister just went through this actually and she like i mean it i like twenty five k just for just we're lawyer but it's it's not just that it's fifty percent it's fifty percent of your house it's fifty percent of your kids it's fifty percent of your time it's fifty percent of all your assets how much is your house worth how much is all you know all the all the assets you have your cars like yeah what's fifty percent of that cost so then the emotional cost stuff not you but the kids right like all these all the things that are very hard to quantify right yes yeah and and when you start like but even just adding up the logical cost it's like twenty five k to save somebody's marriage isn't that bad so what so so what you do is the things that like anybody can create a high ticket offers is just a matter of of helping that person achieve a ten result now the problem most people have when it comes to selling high ticket is not that it's usually not that their offer isn't valuable enough lewis what it is is they're not communicating with their mouth the value of their offer does that make sense a a hundred percent i mean i'm going back to a bunch of times it also for us like on the on the service side and with the podcast and on the studio where we might get frustrated because we're like we know like how this is gonna help you and maybe they're in a different page and you know we're out of sync in the sense of like we're we don't know how to communicate that value right and it's like for us has been like through repetition and be like oh maybe you know that's exactly what he thought oh man i should rephrase this one then you call him back and be like hey by the way what i meant to say was this yeah and the and their person like oh you should have said at the first time and then they they go back right so yeah an easy framework for your audience like whenever i'm creating a high ticket offer all you really what you wanna do is use contrast so the formula is do you know do you know people who struggle with hell pain frustration well i help those people pay off result measurable attainable desirable that's like that's the framework right there so if i'm somebody and i just say like i help people have more energy it's like good for you dude you help people have more energy like it's it doesn't really make me want to do to like work with you other than like i just i just can't first like i understand what you do but i don't really understand it because energy for me can mean something completely different from you like what is that what like what's the definition of that right yeah but if i say it in the framework of do you know those people who are struggling to stay up during the day and they're taking three to four naps just to stay awake will i help those people have so much energy that they could stay up for two days straight if they wanted to that's measurable yeah that's desirable right yeah one thing that i like to use for myself is like do you know have you seen those entrepreneurs out there to are hustle and bustle and struggling just to make seven figures or even six figures a year i help those people package their expertise put it into a high ticket program and help them sell it dozens at a time on the same day right so it's like oh i instantly understand what you do yeah and then what you want them to say is help me more yeah i love it dude i love it obviously we're gonna go in detail on the tenth with this and there's a lot of questions that are probably gonna be answered there for ourselves and i'm and i'm so excited to to share with everybody because they're gonna be able to see it and experience it also themselves as we develop this i'm i'm thinking also like in in us like five years ago or like the people that come to our studios that might not they wanna publish right they they believe that publishing it it's it's a way into you know finding an audience or finding that right person wants to buy from them and and sometimes passions are run high because you know with this is you know our baby the company or like what they're building is it's like they put so much effort into it right and they're like they just see like that one path and everything else is cloud and as they you know move along on the creation of this somebody like you comes in and be like hey we might be in the wrong path like right like maybe like this might be a different way so how can people start maybe shining some lighting into this like cloud area and be like do i i actually need a high ticket offer for or like is this really the path when i go like who who's this for it's for anybody who wants to it's for anybody who has a framework that knows the value of what they provide is worth something in the marketplace and they wanna get paid appropriately appropriately for that now i'm not i'm saying over charge right that's i never i never do that but you you also i like to have what's called my anti resentment price meaning like i'm getting paid enough where i love the work that i do my clients are getting the results and i'm not resent work right because some people price themselves too low and they're just like why am i doing this for you know five hundred bucks and it's gonna take me twenty hours to do or whatever right so yeah definitely having the anti resentment price the other thing is too with i see with a lot of people is is i think you mentioned something around something around like you know they're passionate about a certain market or helping a certain people but that market is unable to afford the thing that they're that they're selling right and this is one of the rules that i kinda go through and i we'll actually talk about this a lot more on on the on the atomic offers party that we're gonna have but like who like who you serve matters more than what you sell and what do i mean by that like if i had two different clients let's say clay was a was an ice cream shop alright and you're let's pretend that lewis is a lead generation expert and he goes out and he's like he's like i'm gonna do some lead gen for this ice cream shop and let's say that you made the ice cream shop a thousand new leads alright and so you did a great job congratulations louis now each of those leads buys a ten dollar scoop of ice cream how much money did you make the ice cream shop well as the initial number of leads two thousand thousand leads items said ten dollar scoop of ice cream how much did you make ten thousand you made ten thousand dollars to the ice cream shop alright but now margins are so thin that you know they can only pay you five hundred dollars for lead generation now client b you do the same thing you're solving the same problem which is lead generation right and let's just say that this client is a dentist alright and he sells what what are those teeth like v veneers the v veneers veneers or whatever right and let's let's say that you know every time he sells a v it's it's twelve thousand dollars and you bring him in ten leads that buys a twelve thousand dollar thing how much money did you make the dentist yeah a ton more a hundred and twenty and now margins are so great that he's happy to pay you ten to twenty thousand dollars and he's like he's at he jumping up down and go and bring me some more of those leads out again yeah why is this this is what i this is what i'm saying it's not that your offer isn't valuable which in this case the example that i'm giving is lead generation it's it's because you're selling to the wrong people right and this is why most people are on the struggle bus and can't seem to raise their prices is because they're not solving big enough problems in their marketplace so number one you wanna solve you number one you wanna you wanna pick a big market so there has to be plenty of people in your market that want what you need alright number two number two you gotta have that you gotta be solving a big problem like the example that we just gave you're like the problem that you're solving for the dentist getting a twelve thousand dollar customer is much different than a twelve dollar or a ten dollar customer and you get for a ice cream shop right to solve bigger problems and then the third thing make sure they have deep pockets to pay you to solve that problem right and we're gonna break this down a lot more on on the i i have a i have a lot of frameworks and stuff that i typically go through but but i i mean if i was just to boil down like first thing you do take a big market take a big problem and make sure they got deep pockets like they're actually willing and able to pay you yeah i love this man i i i love i think this is a great introduction for where we're about to do in a couple days you know if you're listening to this make sure you go right below you're gonna see a link right there make sure you reserve your spot to be front row on how we build this because you're gonna see a process you're gonna be able to kinda follow on and also do it yourselves for your own business but those two stories that you just told like we literally at the beginning of when we're working with small business the same thing like we did i can't paying for this local business where we collected two thousand emails with three with sending three emails from their list i need to six other businesses they collected a fifteen hundred bucks without people coming in they booked three hundred appointments that day and i remember holy smokes it was a good it was a good campaign and i this was like right before covid it was like the week before they had to close all the businesses and i remember going to them with the results so excited because three hundred appointments and before they were for reference they were booking about thirty a month and this was in just one week and the person was like just fifteen hundred bucks know it's like you you don't understand the value of this what what just happened not only the appointment but well so the two thousand emails that you can continue to give me communicate anyways it was so frustrating and i was like that's when i understood it was like the wrong business that we're you know serving yeah at the time so don't don't fall into into that trap and he's really to charge them i think for that i campaign bank we charge like two thousand dollars yeah see see the like this is the thing it's like the two thousand dollar customer you know you wanna charge you wanna make your prices high enough where like what it does is it repel the wrong clients right and they like they leave you alone the wrong client because the thing is if you're not charging enough there's a big difference between a five hundred dollar client and a ten thousand dollar client the five hundred dollar client is like calling you up at two o'clock in the morning end they're like can you please just make sure that the campaign is gonna work can you like you know make this post and they're like emailing you and they're h you and they're like praying that this is gonna work and the ten thousand dollar client right you send the invoice they instantly pay it they're they're they're excited to get started they do the work without you even asking for it and then they send you a testimonial without you asking for it like there's a big difference between a low ticket and a high ticket customer so people are more committed people who pay pay attention i forgot who said that but it's it is so true in this day and age a hundred percent man i i love it man i think that's a that's a great spot if you if you ever fill that you know if you're listening to this and you'll ever feel either part of the story i think there's a clear path of what you should start exploring and you know we we mentioned a couple frameworks here that we not leave right below but please don't miss that on the tenth that's gonna be fun he's also gonna be part of inside of our community so go to business creator dot club it's gonna be recorded in there and please connect with austin all his links are gonna be like right below austin is there anything else that you wanna add before we head out i i think you've asked me this question a few times while i'll just hit it on the head again like who who could create a high ticket offer and again i think i the answer is anybody and the the problem isn't that the it's never the it's there's either two things number one they just haven't extracted enough value from their offer to understand what it truly does for a customer or they're just serving the wrong market so they just need to make it a quick shift like the lead generation example is great because like you're doing the same thing you're just doing it for a different person does that make sense yep right so it's either they haven't extracted enough value from their offer or they're not communicating it in a in a communicator desirable attainable simple way that gets clients to just instantly understand what they do at a very high value because here's the big thing then when it comes to selling high ticket offers it's not about what's in the offer or selling the offer it's about all the market preparedness that you do on the front end before you sell the offer yeah so that's why communication is key and and that's gonna be a big part of the atomic offers party where i'm gonna go deep into how do you actually communicate your offer in a way that makes people go tell me more yeah like i want that result i was working with this one guy once and he was like he was like i help you know i do these i do these live videos and i help e commerce stores you know get more conversions and i'm just like okay like i don't quite understand but then when we rephrase it and we were like do you know how some e commerce store owners make only one to two percent from all the traffic that they run to their store and most of them are barely breaking even will i help e commerce stores sell a year's worth of product in a single day his like people are just lining up out the door around the block and they're like i i'm an e com owner you told me how you do that i wanna know right yeah yeah absolutely oh so good man i'm i'm so excited and i'm very honored that you brought this message today to anthony's profit man thank you so much yeah here i'm i'm stoked where were are you five years ago that's all i'm gonna say we're gonna build you a hundred k offer yeah i mean that's gonna that's gonna be a fun one and i'm excited to just get out of my head you know fran is also i think he's he's gonna be there get both out of our heads and i make sure we can continue to you know do our best to to provide value and and communicate it like we've learned today sweet man well with that say guys thank you so much for tuning to the content profit podcast podcasts and we'll see you on the next episode take care hey you guys

hey guys welcome back to profit and this is a very special one you're gonna hear somebody in this call it was the first time in the her in the business creator club and you've heard it before in profit she's been a guest incredible person that teaches people how to monetize with tiny audiences but not only that she's currently working in a very big project that came out of her own framework which is exciting and she joins us like from the street with like these like burning question that she had about this like new market that she's exploring in the car dealership world so we go into detail and case studies and she's explaining what she's doing there to gain success but also how she identified a key need in that market and here she's like now collecting information to create an offer around this so we brainstorm a bunch of ideas we go over a couple of frameworks and is basically she's trying to extract value from a few people that can make a very big difference in this industry so i think it's super exciting to kinda bring this case study here fa also goes over the pb word something that we haven't brought up in a very very long time and it's super useful so i think it's very very relevant about like how do identify their problems and then how do we frame that in into pleasures or or audience and we also go about the tiny challenge framework which is not a framework of ours is something that we're about to probably start testing with our community and we break it down we say like who is coming from and i think that could be like really good actually go over an example with you know how she can apply today and her reaction was priceless so i think with this case study you're gonna get a ton of it and root for you know because she's filling it out there and hopefully you guys can get a very bunch of a ideas as a very bunch of it did do you actually say that so you guys can get a ton of ideas to kinda implement your own business enjoy a few months ago you guys know i started serving our dealerships mh and i've met some really good people i'm actually i actually have a booth at major conference in las vegas next week sweet i know sweet is amazing i branded myself at the auto social gal so i have my get my my pink little website that i made in like a day just to like have something out there but i'm basically doing social media basically social media consulting social media management and just social media coaching for car dealership and car salespeople speed and so i am trying to really define what the message of it is so now we're talking about like exactly what to say and exactly like you know what this is it's kinda dawned on me that there are i mean out of all car salespeople people only twenty one of them twenty one percent of them are women and if you are scrolling through social media you're going to find a lot of car sales dudes right and the girls are there the women are there and some of them are really like kicking button taking names posting but most of them they hide they hide behind their dealership accounts right like they basically become the default social media person at their store and i remember being in that kind of like corporate male environment where i was the default woman planning lunches and like you know and i'm not gonna lunch i'm talking lunch like what is everybody going to have on monday right like i'd be like the default like admin men does i call the girl will do it right so i sometimes feel like that's that's kinda what the girl in the store ends up being and it's not to build their own brand it's and by the way i've never actually said these things out loud like as i'm talking to you i'm like realizing this i'm like maybe that's why they're not because they're just doing it because the dealership said okay go and post something things so end up posting pictures of apart like they're not really building the brand so and i am kinda like in that pivotal moment right now where i literally just i i started my tiktok account way back i have like three hundred followers in there but i have nothing consistent with content because i've been tied up with this other project that i'm like it's finally off my plate i'm like okay it's time for me to build my brand for me to create content so i i'm i kinda created a side account to experiment on monday it's called like they're both out social gal but the experimental one ends in an underscore they're they're both on tech tiktok and right now i'm posting the same content to both of them but i'm really going hard on like hey social like car the car sales of women where are you right like we want to see you we want you to show up and so i'm kinda starting to like solidify that like what i want that message to be and and i kinda wrote down like really begin my notebook like they need a leader right like they need somebody that they can all go to like have you seen in a stuff because she's actually showing us how to show up online and keep our leads right not just to be the default admin at the dealership and those pictures of cars so like that's where i am and i have to tell you i have not even defined what my offers are i have a membership that i actually already sold to a dealership route because we went out we did a training we got like fourteen people and i'm like okay let me give them support and they decided to sign up for a monthly fee just gonna put them in like a circle membership is circle what you guys use yes okay so i wanted to gonna put them in a circle membership where i just go and give them hook ideas content ideas like challenges just to like keep them posting right but like that's just like my only offer right now so i'd love to just have like just to bounce that off of you and just to see like what does your brain tell you where this could go what is what are some questions that you have for me because literally i feel like i'm in the ground floor of this i don't see a lot of people especially a lot of women talking to other women unless they're already car sales of women and i'm not a car sales phone right like i'm am here like hey i'm a marketing strategist who knows about marketing i serve the automotive industry you are the car sales expert but i'm a marketing expert i can tell you how to do i can show you how to do that so that's kinda like my my position not a lot of people doing that so i'd love to just open it like throw that spaghetti at you and see what you're hearing me say yeah though that by the way now thank you so much for you know being super open and sharing that here in the group because this is gonna help also a ton of people awesome awesome awesome that's the first thing the boss so great i think it's a great opportunity to be completely honest like same thing like i as you were telling me the story the lot the car that i have now it was sold by a girl and i think it was like her second car ever and when i go to the dealership she was she was almost like thrown at me because i was hey i'm just looking around to be completely honest like i don't know if i'm go buy this and they i remember the two guys in front of a turnaround call her like hey here's a guy for you and in my mind i was like screw these guys i'm gonna wait a car from you oh but like i love you so much for that by the way you are amazing as she was awesome by the way like it i i came for a specific vehicle that they had in that lot like i i knew it was gonna happen like but that experience was a little off it felt very off to me and she was a sweet she was awesome and she was like authentic she was like oh my like this is the second car and it was i was you toyota dealership and the car was a jeep and she's was like i know we're in a toyota with this is jeep and i don't know anything about jeep but you know here's the thing and i was already sold the day that like as i walked in already so i was like it's all good but i think yes there is an absolute need for this and i'm sure like every woman that's in that industry is a freaking badass ass and i personally have not seen anybody gonna take ownership of that market and you are in the ground so you probably know more about the needs and maybe also the once right because you know what are the needs on the ones of this woman in the industry right mh yeah so i got i got my finger on the pulse like i've spent the last six months like hanging out with these people and i'm like yeah i i know them i i know what they need yeah i i wrote down here just for a kinda like sounds was late what you said into a single phrase i hit sounds like you have a pretty good niche right very unique but i i put here i help women car salesman increase their lead flow with social media right obviously that is very new marketing your i help statement type of deal but i think that just kinda like helps me place where you're helping also by you be in six months you know deep in the industry you can probably make a list of people call it the problem and desired we call it the p board right because it's problems some pleasure it's just more and more fun to explain it that way i like that i like that a lot oh problem i'm pleasure yep and so it's like just write down a list of like all these problems that i you see right like you're the default admin girl at the office right like they don't when they're walking they don't send them your way because you know maybe there's x y c reason you want people want the pleasure will be people walking in asking for you right like that's why you want i'm guessing with with what you're doing and obviously you know way more about this but just make that list if you have stories i would create just like a quick little list of what are the stories that you know that happened in the in the industry so you can obviously connect them to the problems and the pleasures to talk about them but in terms of you say you don't have an offer and this is one hundred percent rec bias by what i'm talking about right now but the more i like read about it i'm like look into what i'm like this just makes so much sense brad and out there's his guide i think his name is rich mon and he talks about he he calls him tiny challenges and honestly i'm like this is this is the best way to just create an offer pretty much is offer one on one challenges for people that you know you can help right so if you're already got women manage network that our car salesman and you have you know a framework that you know it will help them just reach out and me like you know using the same frameworks that we talk about is it's like hey like i know you're a car salesman i don't know if you will be open to but i've actually running a free one on one challenge is five days you know we can do it over the phone and i'm i'm just gonna teach you exactly how to increase your flow so include pleasure in there when people walk into you're you're not dependent on walk ins but you're actually having people you know walking in asking for you specifically to sell them their car and then in that conversation in those five days you actually get to know first building report is a very small limited amount of time each day has like a little homework right of like what is the action that they need to is action led right rather than information led is action led challenge and like you have them take small steps to achieve you know one specific result maybe is for them it's just consistency online or consistency on on the content that they're creating and at the end of those five days you can present them with an offer right at the very first day you told them about hey look just full transparency at the end of these five days i'm probably gonna present for you an opportunity but this is one hundred percent free like what we're doing you can charge for it to of you want like that obviously you you you make it however you want but you're really helping them and get this result at the end of those five days and then at the end of the five days you can either i have this membership that i would love to offer or you can crap depending on the thing is you're gonna be receiving so much feedback from them on what their problems are that you can craft an offer in there and be like okay and if they say no you immediately have like okay well perfect what made do you say no what would it made you say yes they're giving you feedback and then for the next person you can already kinda like you know create recreate that offer and fix it so if it's you know a call like a coaching product you know it can be a six week coaching program that you're doing with the back end you add them to your community you know that that's pretty pretty cool and you can do multiple of these a week actually you know it's not like they're gonna be crazy time time consuming i've been thinking for me personally because that's what i enjoy i enjoyed this and i talk about this with my the time i'm like this is what i enjoy like the one on one they have in the conversation like see how i can help people this way so i'm like i think i'm gonna run a bunch of this like one one challenge yeah it would just be a lot of fun right i was you can customize your own way and whatnot or however you wanna do them but they're actually not that time consuming everybody shows up because it's a one on one you know it's like if they tell you yes like you can do them on their time and your time you can you know find it's not like which day of the week i have to do it so i get you know the most attendant it's like you know this morning or after new works better for you cool morning alright i'll give you a call at ten thirty you know i've never heard of one on one challenges yes and i think it's amazing like it's it works like crazy it works like crazy is the guy has a has a book and software that i'm not gonna like send you the whole book who's the guy who's the guy what book his name richmond in just called tiny challenges the book but again he he he's very included in like the whole click funnels community and all that stuff that's kinda like how i learned through he popped up on an ad and i've been just reading his stuff and i you know like logically criticizing also the model and for me it just makes a lot of sense i'm like this sounds actually fun to do of course there's still you know you can actually start by if you already have a network this is the other cool part right just like the podcast at the end of the podcast we always start i say hey like now that you experience this do you know three other people that would benefit from this right at the end of your tiny challenge you'll be able so much report that even if they say no to your offer you're like awesome by the way is this challenge was helpful for you it will probably be helpful for some of your coworkers workers you know you know like or all other women in the industry like do you know of anybody two or three people that you can connect me with i'm like one hundred percent sure in in our well i mean you you experience it right like when you come to a show at the end you're like oh one hundred percent i got some i got you know what i don't have two i have five i'm gonna recommend you that i'm gonna recommend to your podcast so it's the same with this right at the end of the challenge you guys so much support that they're gonna hey i'll introduce you to more people that you can do this challenge with it right eventually you can charge if you want or or whatnot you can always do it for free again that model you decide but i think it's a great model to first discover your offer if you don't have one and they can just build rep rapport and like true fans you know because you're gonna build it's seems to gonna be building so much rapport with these people and and if if you're giving them their result at the end of the week right like this doesn't have to be a major resource it's not gonna be like hey i'm gonna give you ten grand of closing in the next week no it's was like you know maybe i'll get you one lead you know we'll we'll do something that's gonna get you one lead or something that it's gonna be whatever we sold you know that's what you get your pee people right there as so you can tell yay so i think that could be an interesting model for you to start this with you know and also yeah i think it aligns perfect with your small audience that you've always been doing you i'm thinking okay i just basically it i can writing notes on this that is crazy i had not thought about that i'm gonna i'm gonna check out that book yeah check it out yeah i'm i'm i'm putting like a little document to go from everything that i read and stuff and like just kinda like have a kinda like a one pager resource about doing that type of stuff and put it together i can either put it on the yeah we need a on the space that's called font corner where he can put all those amazing right right okay no that is helpful that's from this two zero nine yeah cool you can just take a picture and and ask tried gp but like hey write it out right as sorry yeah here's the expert on that on that end i think you know part of like the and why we haven't heard too much about this kind of stuff is because i think in the online community there's a fear of like doing it un scalable right everybody's is like i how do i optimize is how do i make it automatic how do i blah up that and like the more we leaning to that automation world that's head coming especially with ai that move so fast we're losing that human touch that is so important as well to do these kind of stuff so yeah maybe scaling in this could be a problem for the future but i think like you are so strong building relationships and you are so strong i like your unique view with social media especially to disrupt an industry like their car industry like there's you know you know there's obviously youtube channels and things and reviews and people on and like the potential of creation inside of a dealership for example for these women is so big right like remember the example we sent you over social media a few days ago about like this is it almost like a mini he's like a mini mini show yeah everybody thought they were women's sells like salespeople people from the dealership and he's like i thought that too exactly there's like a for context for those like watching his like three or four women and they do skit and this situational of episodes inside of tiktok and they're like very short little videos and it turns out it was i think it was like a twelve day campaign that they did and they were actresses there were higher actresses that were doing the skit and they were dressed as salespeople people in the shop so people started calming to the dealership asking specifically for these women and the the the people in the were like they're paid actresses like they're all working and they have to like come clean with it but how cool if that situation was samantha right and people come like i wanna see samantha right and they're and samantha is like posting deals left on right because of you know something that she created based on you know what what you the tiny challenge maybe that that you presented to them so what do you think like when you have you you're i mean you're re right there on the market what are some of the what are some of the needs that they that they ask you for like when you have conversations one on one with them like what are the pain points right like i don't feel seen maybe or like i don't feel like you know i'm like the one woman in the team of like twenty guy sales got you know like what is what is the thing they each have their own insecurity as to why they wouldn't do it one that i've heard is like i don't like how i look on camera one person said i don't like how i sound on camera one person said well actually we had when we were we went training one guy created a video his very first tech tiktok video right there are the dealership right there during the training that video got almost five million views and then he didn't post again and we're like what happened and he said my manager started making fun of me for like doing like social media stuff instead of just like being a straight car guy so like there's all of these like outside pressures too because it really takes a certain kind of and you've created a content right like it takes a certain kind of like trying to detach yourself from the fact that people are looking at you in order to create something silly especially if you're in public so not everybody has that chip so it's almost like i need to help them kinda have like different stages to their confidence right i'm not going to let them do like go and create a skip in the middle of the dealership when there's customers walking in and like that's like the god level of content creators right yeah so it's almost like we need to start with like okay you don't like the way you sound you can create just just do voice overs you don't need to use your voice right you don't like the way you look okay start small start by just doing like b roll with text right start by just recording yourself like from the back or just your hands so like it's almost like they need like like those steps once they start like identify like where to find these trends because they all think also there's a couple more things they think they need to create completely original content in order to stand out in order for it to be good in order to whatever but there's like another piece to it is that they feel and this is a huge misconception of people who are not on tiktok all the time is that they think they need like royalty license to use somebody else's voice right when actually tiktok is built on everybody using the same audio like you want to pick piggyback of of people's audio and what i think is like no no i can't pretend that that audio was mine so there's all of these little things that they just need clarification on and like a little push on that they just don't know so that what do they end up doing just let me record a video of a car and that's what i'm gonna post so it's like it's like that it's like it's a there's some education and if they're willing participants and there's just like stages of confidence that they need to build yeah but by the way there's gonna be on the site and then there's a transcript so you're can go back to this and be like that's my offer like the like solving those those problems is probably like a great place to get started and at the same time you mentioned earlier like that personal brand aspect to it like today specifically right i imagine this is for everything like let's say you're in a company and you are the one that face the the person that's creating the traffic and the and the connections and your online let's say for whatever reason company disappears it's almost like an insurance policy for you to then go in the same industry if you wanna do that right so i'm imagining with like car dealerships well where we live there's a street where there's like twenty car dealerships back to back to back to back to back right so right if you become that personal brand or that asset you build that safety net where it's like no matter what happens in the industry i'm gonna be able to move forward because i'm just gonna make an easy issue transition to a different dealership or to sell a different kind of car or to go and do luxury cars instead of you know the the the regular car like there's many directions that building that personal brand can be as an asset and is proven also that mean if the market is guys buying they're probably gonna be more leaning into consuming female content if they're into females right that knowledgeable funny whatever those elements do do you see there there are i think it's a huge advantage for them to be doing and then the the other guys are gonna be asking them questions are how do they're doing right oh i just wrote down what you said because like it's so true so that that you know street in your town that has a bunch of other partnerships that's replicated everywhere it's called the auto mile right yep and if you have because not a lot of people are doing this kind of social media like i just surveyed like just in my five mile radius what the dealerships were doing and like there's only like one guy who's doing it and he's the owner and he's so it's so cringey because he's like it's all about him right like the owner like is like he wants his own tv show kind of thing and he got and he got a professional videographer to recorded for him so all of his online social media videos are horizontal videos oh boy i know and i'm watching this and i'm like that is what's winning right now like that is terrible so you just page gap yeah eat yeah this is something key if somebody really does this well in the auto they're gonna be like few and far between of you and you're going to be the king or queen of that entire auto mile it's not just the king or queen of your store it's like of the entire town yes a hundred percent i yeah i would definitely encourage you to look back at the recording of this because you already talked a lot they a lot of problems that a lot of you know the desire slash oh my god yes yeah and and even i i think you have the base to what could be your that tiny challenge right which can mb hey help you create like in this amount of time we're gonna have your exactly what to do or exactly what to create strategy so you can start getting leads right and and you you know help them with the idea some of these false beliefs that they need to work through whatever it is right i i think that's that's a good start right eventually maybe the end result is confidence and their first you know video out and then you can work with them you know whatever that offer that that you end up crafting is but i it's pretty good i'm actually looking at your social media that both of the accounts that you that you mentioned in here and you actually have some couple videos that are pretty outlier outlier right and and i've noticed that some of those actually you mentioned mentioned the the audience like you're very forward with the you know who you're talking to so yeah seems like those actually are catching attention i would obviously i need to dive deeper to see exactly what you're doing and in your conference just follow up but that's that's that's awesome i think you guys something something to work with in here that i can definitely get some good results and i mean i think your conference is gonna be a great space where you can have a lot of conversations in a in a very small time frame so you know you have a a little bit of a beginning of an offer an idea of like what are the problems and and pleasures and then from them i think that would be like really exciting to have you know at least a group of you know five women that are doing these challenges i it's like okay what is what is that win for them at the end of the day right yeah like and i think i think you can do i think if you meet people are gonna go to that conference there are people that you know wanna get better that want are in the industry that are they're already almost there and they need they don't know yet but they they they need you they need to they get through the next level but yeah now this conversation has been amazing thank you guys have really needed some brains to bounce this off i'm like am making this up like is this just in my head i really appreciate you guys this is okay and i am gonna take a look at transcript and run it through judge like it's nobody's business awesome we're we're in the top of the hours so i mean for those joining ringing in obviously every thursday eleven we just have office hours we either can c at the same time we ask ask answer questions we collaborate so ina thank you so much welcome again yeah

guys welcome back to con profit today we bring you an answer to a question that has been asked not only in our community but also in in our studio multiple times and i'm checking here on my notes because this was answer in a q and a session inside of business creator club so business creator dot club if you wanna be a part of like the founding file and we'd be meeting every thursday answering questions mainly about podcasting how to monetize around podcasting but also content framework in general on how to gain traction in your business with content not only that but we're adding every single week different resources that we're bring in experts that have actually achieved incredible success in their business with their content every single week so we're excited to get start this over and this specific question was around like how do you build authority with your podcast especially if you have an interview podcast and those are one of the most popular we talked about it in in previous episodes but we go about like how do we actually invite people of influence into your podcast you know influence can be many things but in this specific case people of influence for your audience but also for you as your business how that person that you're targeting to bring to your platform that you're inviting to your platform can also become an opportunity a partnership of a of a great partner in the future of a referral source maybe a customer right and how to do it ethically so we go over a couple frameworks then and we also go about specifically on the aida framework like how do we actually apply it when it comes to this so fa goes on and he explains it to shi who's the one that's actively going to invite these people on the platform and it's something that we've used over the six hundred plus episodes that we've done and i think over the six hundred people that we've invited only one person said no and it was not actually that person it was somebody else that was like kinda like a person that worked under them and then we ended up getting that person through this method so super exciting and i'm sure it's gonna be super useful so enjoy let's go back to the question right that sorry had which was pretty much how do how do you do the outreach right to get people yeah here i'll i'll read the question right so hey fa do we have of any podcast outreach examples we can refer also i would love to know the process to conduct the interview like the framework on how we can build authority position ourselves as an expert even during the interview i appreciate your help yeah so talk about that we can talk about the second part of the question today right and yeah what i other like i might have a little tangent here and there but first thing we gotta before obviously focusing on that part of how we build trust in the in the conversation we gotta get people booked right we gotta get a conversation going on so for us it has always been and this has been i believe like copywriting has the best principles honestly for just for marketing for a content creation too in general if you study puppy you can translate that into your videos at the end of the day you know scripting if you screw your videos outlines etcetera right even your your outreach right at the end of the day you're trying to sell somebody your podcast you're trying to sell them coming on to your podcast so for me one of the main principles is with right which is what's in it for them i just think of everything from that perspective what's in it for them the only wanna i have a conversation already what's in it for them right i think a lot of people just approach everything for from the point of view of what's in it for me which you know then it starts us that's when it it sounds a little cell or just you know just it it doesn't give that good feeling to the person on the other side but if you are you start with like a hey look this is what you can get from this they might show more interest and then aida is just pretty much like a small copywriting writing framework where you can you know write stuff there's a bunch of those that you can get out there i'll say ie does one one of the most popular ones out there which stands for is an acronym source for attention interest desire and action right so it's how can i hit all those i try to hit all those literally one of those per line not be paragraph something short that is gonna get that person interested now the delivery method the medium is gonna be depending on you know i like to approach them through a medium that they're not to be in so if they're super busy on instagram and they have a huge account you know you know they get a bunch of comments and stuff ad they're probably getting a bunch of the m's your yours my might get lost i try to find them on a on a different platform right maybe their linkedin is not as popular i'll reach out i'll probably reach out on the other platforms as well but you know i'll put them in focus on on that one that is a little bit slower but i still see that they're active that's probably where i will do my outreach but you know long story short start with that principle of what's in it for them i eat as a framework that i write my message with so let's say i'm trying to get ina right here on our show right first i would obviously i would just go what is i would define what's in it for her if she comes store show so the main thing would be hey you have a new audience you can tap into maybe if i know she's running some sort of campaign if she is trying to promote you know one of her products or you know a lead magnet i can just be like you know what you can come and promote this we're gonna talk specifically about this thing that you're solving this problem that you're solving on our podcast and you know hopefully we can leave some traffic back to you so that is my what's in it for them then i go okay how do i cross my craft my message so the attention piece i usually keep it short is like you enough i want you to come to our podcast right that right there is she's gonna be like okay a podcast interesting probably i get twenty thousand pitches a day about coming to people's podcast podcasts but it's a distribution channel for her message so she might be interested right hey and now we would love to invited you to our podcast then i go into the interest part how do i create interest right now we're in the position where we are part of the hubs spot podcast network so that's a big lever that we use every single time we're like they we're part of the hubs spot podcast network with particles like my first million right all their big particles are in there john du used to be in annette head i think he's not in it anymore but we would put you know entrepreneurs on fire with john du and so many anymore just that one quick paragraph people are like wow so they're in a network that is fairly big with a big audience i'm interested now right then how do i create the desire how do i make them want now to be in the podcast and then we you know we might share with them i don't know what line i i wrote here on the on the message right but for en would be hey i know you're doing this campaign about x y and c you know about converting with converting customers with small audiences and that's exactly what our audiences is look look is looking for right we have you know eighty percent of our audience or small business owners i think your message would resonate with them that'll be probably my desire part i'm talking like crafting her message specifically for her and then the action will be if you're open to being in all the podcast let me know we have this ace available that part i will change depending on who i'm talking to if there's somebody that i know super busy and they're just gonna make a decision right there i will put the the dates you know this is option a b which one do which one is better for you if it's somebody that i potentially want to go a little bit back and forth and build a little bit more report you know somebody that is more on you know or level of influence if you wanna put it that way you know based on what we talk about the the ladder of influence then i will try to get them on a call so i can also know them build more rep rapport and then we can we can boot them in there right so that part it changes a little bit now that that's pretty much it and then i would just like thanks policy right the action i always put or if you're open to right and this is something i i learned from well i forgot the guy of the so i gotta look him up so to give him proper credit but he's this english guy he talks about sales a lot and he has a book called exactly what to say no johns yes phil jones totally recommend that book if it it's amazing they get the guys incredible he's not like you know super sales i don't i personally don't like that like super sexy you know culture you know grand don't style if you wanna put it in the hallway obviously i know it works and some of that but it's just not my personality but this guy that book exactly what to say absolutely a basin and one of the things that i took out that i used literally at all i use in my personal life every time as well is rather than to say you know do you want to come to if you want to come to our a podcast you know let's book a day because if you want is makes people you know i get it it it's easier to say no to if you want because you cannot want to but if you say if you're open to right people most people consider themselves open minded right so sure of course there's there's a chance they will say no but every time you say if you're open to you know people again everybody comes concerns yourself to be pretty open minded and they will probably be be more willing to say yes because of are gonna be like for someone up person right and they will probably agree more to it or at least give you an opportunity to chat back and forth so i always use that i always use the if you're open to so pretty much the basic of the again keeping what's in it for them always in my i i i keep that in mind for everything literally when i'm gonna write something when i'm gonna when we're on the podcast it's like my foundation pretty much for everything what's in it for them and then the aida has use a framework for for the messages to have a little bit of structure try to make it as possible make it short right so i mean i don't want them to if if i open a message and i see a bunch of paragraph and they're like you know i'm not gonna read this especially if the first time you're doing some outreach for them for some people we do it on video the message right it might be easier to catch their attention when we got to brown i had i printed one of his books it as a pdf and i had notes all over a i half post is all over it and i literally send him a message for the video lake thought i love your book you know i was like the thing it all written over with notes and i used the same framework right the interest that i was like we have a podcast we love at that time we wearing on the on the hospital podcast network so for me was more like hey we have a podcast where we're happy people like steve larsen but i use a leverage your previous guest into draw attention for him and then the interest i was like i would love to talk about this book and help her promote is is so good of course he wanted to do that and then the action was like if you're open to it you know let's bug for this time for him didn't didn't try to jump on a pre call with him because obviously he's super busy but i just prayed of give him a time he said yes and then we jump on the podcast with mendoza also but it's a pretty good example of you know one medium to use whether video all that stuff so if if you wouldn't have answer there or probably would go somewhere else and send them a video as well or send them a message find his email not a mean an email is not the ideal way if you know you want a lot of volume but you know one of our previous clients his name is ram he talked a lot about ai but his ai was attention and intention it's not about you know their artificial intelligence about attention and i'm sure you can leverage ai for a lot of stuff i think it's great for a lot of tasks but you know you can definitely feel the message when is created with attention and intention rather than ai we get pitches all the time on our email like oh i love this episode of your podcast that you publish and they put the exact same title that we put on the on the episode and and we always respond oh yeah i was your favorite part tickets i gonna never hear back from them you know normally that's just not genuine you know like i haven't listened to a podcast i'm not gonna tell you that i listened to your podcast yeah right lately lately we been also counter so we're like hey if you wanna that's great that you love it which i don't believe you a hundred percent but here's some options like we're referral only podcast so it has to come from a guest if you don't do that then you can sign up to pot match here's a link and on podcast matches is this platform where people can interact and then our team can get back to you but we also have a paid option which ninety percent goes to marketing the podcast and we start at five hundred bucks and right right now we're pitching fifteen hundred to be completely honest nobody has bought but the message is not stopped so we're like awesome you know worst case here because at the end of the day those are also there might be one or two that there might be interested interesting people but also we wanna have the control of like who's coming to our show we're not a show that's open to everybody and so but at first we'll we'll we would look as they send you like a one pager so we would like look through the one pager look at the person you know is this person of interest i guess it aligned with the podcast like maybe at first when when we needed to build a little bit more you know i guess like leverage into the podcast as more more proof of concept into the podcast as well we were looking a lot more to as some of those we were like oh you know he's actually a good fit for the show we also wanna have a conversation with them after the show to see if there's some sort of opportunities in there so we're we would we would do that but yeah you know now that the show is grown we got that we're trying to protect also the the quality of the show by who who we're bring on it so we that's what we started doing that now yep i'm not and and also to be you know at the end of the day like to be completely honest it's like that's not our model we our model is not to charge per episode right so there's a great person in in one of our other communities vin so he used to work for mtv big networks and he's all about like status and making sure that you know your image and like the perception of others compared to like what you're doing is like is worth it right so i remember he got pitch for like to to be part of like a p r network and people could pay to have a conversation with you and learn from your type deal and i think all the pricing there for him for that everybody he's like i he was like an average of a hundred and fifty dollars an hour and he's like look i wanna be in this platform as a way to like leverage it could be marketing it could be things but i personally don't have the the bandwidth like if we if i put that price and i get like five calls booked i don't wanna have five calls booked a week at that price point so they basically put it in five thousand dollars to have a conversation with him and most people obviously will say no to that but then he said like one person bought it at five thousand dollars and then he was like really really excited to have a conversation with with them and he turned out to be an incredible investment and then he rolled it into a program that he has with that person so i'm like okay what are some things that can differentiate yourself as not only as but also as a show right and there's i've been reread hundred million dollar offers from alex from mo and i mean this part of there's i think it comes from dan kennedy as in like your competitive advantage comes from being the most expensive in the in the room type deal because of perception so people associate the price with quality as well at the end of the day also if we're offering a service or if we're offering a podcast experience for example it has to be top notch to be able to do that right like we have to believe of ourselves like end up people end up doing that and he talking about like when he was in the gym everybody was charging you know hundred bucks or so for memberships and like okay how can i differentiate myself on one of those methods is through the pricing and he's like i don't wanna compete on our race to the bottom my price is up here because we pack a ton of value i needs to deliver and we offer their results and that's why he followed dan kennedy on on that advice is like okay how can we start shifting you know our positioning not only for our show but on also for social media and you know whenever you're you're ready i would love for to hear your experience right because you had a a really cool story not only with your show but when you travel doing the shows remotely and that was so so exciting and then the opportunities i came from that right now and and you know i think you're you might be one of those big jobs at the moment or opportunities so you can give us an update whenever you you can well yeah i know you're good while you do that on the open minded part of the of the book i'll just read it real quick this is direct quote from exactly what to say bill jones were not a feelings or anything but this this little booklet has helped us big time yeah book is awesome yeah so if you were to ask a room of a thousand people whether they consider themselves open minded i am sure over nine hundred of them who raise their hands just about everybody in the things things of themselves as meeting as meeting this criteria it is pretty easy to understand why when introducing a new idea is start with how open minded are you this will naturally attract people towards a very thing that you that you'll like them to support everybody wants to be open minded and i would challenge everybody here to to try that phrase and the second we started doing it we started getting like responses back which was incredible right and that's what we it we wanted the traction for the conversation so here here are a few examples of the words in practice how open minded would you be about trying this as an alternative so obviously like this is very sales related so whether we're selling people to be in into being in our show or into our programs or into the things that we're doing like will you be open minded about giving us about giving this this interview a chance are you open minded about giving this program a chance right i open minded are you about increasing your monthly income this is a great one because everybody's is like oh yeah i'm very open minded tell me more right will you'll be open minded about saying if we could work together that for me that the one that we added at the end of our interviews just like hey will you'll be open minded to collaborate with us and people are like yeah and then that's where we transition to the thing so we mix a couple then we were like hey i don't know if this is for you but we do x you know will you be open minded to collaborate with with us granted quick parenthesis here sorry friend interrupting you the i don't know if this is for you it's exactly from that book as well because when you say hey i don't know if this is for you so to subconsciously people say but what if it is you know their ego is like what if it you know what actually i could i can make it work so when you're were like yeah i don't know if this is for you but this is what we do right people are like oh interesting you know and like they naturally get get drawn into that so yeah we use that combo the i don't know this for you on our you open minded i so from the i'm not sure this for you which is by the way number one in in here is it's like one of the most common reasons i hear from people as to why they fail to introduce their idea product or service is the fact that they are fearful of rejection they might receive right which is you know we've been talking about this in the last couple of sessions were like man like what if like this person says know a different thing so i'm not sure if this podcast is for you but actually like insert yeah right but i would love to have you i think like your message is impactful and i think your story is incredible because of item one that i saw on social media because of your book because of your workshop that i took because if we work together and i think like you will be very you can bring a lot of value to our audience you know and as you know ph explained he's the framework of what's in it for them an ada you can start starting like this little tactics in there so awesome i recommend it yeah we're gonna have to call phil and be like hey dude make for your book i don't know if this is for you but phil do you wanna come to a show yeah it's good alright any fun fact we actually actually we're learn about phil because of our very first client ever was like one of his like first three interviews that we added it and i was doing like the edits at that time when i was listening to him and i was like yeah this guy is so good and like he just has such a good like the demeanor by himself so went straight off and like grab his book this is like i don't over five years ago and and i honestly i don't know why we haven't like reach out to try to get him on the podcast house because like we'd we'd used his stuff all the time so we do use we have i time to yeah send an invite there we go that's our homework district week fancy this is you're welcome call you're welcome back to the show part yeah okay the book the book is really helpful i just bought it so i'm going to start reading it short honestly you can you can read that in a in a single day and yeah i just i bought the book as well as the audio book so i kind of read faster mh i put that i put that on the car and i just listened to and i was like hey every time every time i listen to it like one of those resonates and needs more at the time i was like oh me let me use this one you know let me let me grab that one and you put it like under your belts it's a good tool i really like the way of transitioning into a back end call from the interview which said something like i believe it said something like hey i'm not sure if this is for you but and go into that or i'm not so sure what we do i'm not sure if you are aware of what we do we collaborate so so and so mh are you would you be opposed to give or or something like that i'll just read the book and i'll come up with the phrase yeah book call book call it's a it's important to definitely build app rapport during the definitely yeah before you know asking those questions but it's also a way like yeah it might not be for them but now they're also aware of what you do and you can go after you show them you can be like well cool like if it's not for you you know if it's not a fit like it's not a product fit for your problems right now like do you know anybody in your network or would you be open to then collaborate you know can we do something together where i can yeah you know tap into your network and stuff it it really opens a lot of opportunities he's also unlocked for us like direct outreach reach on social media when we're building the group because hey will you be like we will connect with them i mean like hey sir yeah i just saw that you publish content daily will you be open to be part of a community of creators type deal you know type and any it was it was awesome because it opened a ton communication with them so we were it went from like a hundred to three hundred in like a month which was awesome dude so you know when we doing the work of that outreach yeah

what's up everybody and welcome back to company's profit what if i told you that we brought today a creative director for a fortune five hundred company she has worked with be bees adidas s vodka chase bank this incredible companies right also she has been featured in forbes and we talked about this thing called branding that a lot of us are losing a lot of time into and is blocking us for creating revenue right away what about we ask these questions and we find out that there's a hidden and third layer of branding we actually get a new finishing around branding on like why these big brands are so successful on how you can apply it today as an entrepreneur or maybe a small business owner we break down the number one mistake that we all do by the way i share a very funny story on how our i guess branding and i do a quotation started and why we should be looking not at who we are today but something else to be able to create that profitable branding so all these questions and way more in this incredible conversation that i had just now and you are about to experience so thank you so much for that and also if you are not a part of business creator club go to business creator dot club become a founding member coming into this incredible online space where we can share ideas we share the framework that does have not only helped us move the go forward in our business but this incredible guests that i come to show come in and do very specific things including how do nine your business from amanda home she's coming to the community at the end of june to do this so you haven't checked it out let me know send me a message but with that enjoy the episode hey guys welcome back to con profit i'm excited today to welcome a good friend i was just on her show yesterday and she was asking all these very very smart questions and we may have gotten in in a in a tulsa about branding not i'm kidding i'm kidding that did not happen she is incredible like we connected through our mutual friend adam who has been on the show a couple of times showed out to adam and thank you for those connections and also i mean she has being a creative director for a fortune five hundred marketing firm i mean talk about experience it's also so so cool there's other brands like burt bees adidas is carly vodka chase and we can continue doing this so wealth of knowledge we're gonna about to extract all this knowledge and also she has been featured enforced multiple times and being asked to be a contributor for entrepreneur magazine which fun fact that's what got me into business i was like in college i was like entrepreneur magazine let me read all the secrets and it it was like super addictive so with that guys i really wanna welcome tiffany new money into the show welcome tiffany what's up hey what's up thank you so much for having me i love that you said that we were aspiring little known fact i'm actually golden golden gloves in high school so oh no way for like is this are we talking boxing yeah yep yep no wait so it's like are youtuber creative that they come in me like hey tiffany we just want to do like one of those boxing matches you were like i'm good yeah i mean it's been a long time to type school but i could probably do pretty well compared to somebody who's never done it before that's hilarious that that's incredible i've never put in a box glove in my life so i'll be like what about we go play soccer like i think you would totally annihilate me and i am like f probably like you know ten times lower than what a did in college you know but you know here here we are but tiffany i'm so excited to to have a chat with you because you know branding i think would probably when we may i don't think we've ever had an episode specifically on branding and i'll i'll i'll start with a very quick story of a phone call that i had this morning about our names because we i know like you warned me about our branding name before your interview and it's like got at least you know i have to like give a warning to my people and then you we can go into that in just a second but we get this comment quite a quite a bit today where it's like oh my gosh like you got you guys branding is on point we love them the the the the thing behind it and i'm like if people knew how we got to that point so i'll tell you how we got to that point and then we can we can kick up the conversation this so brent was the last thing we were thinking about when we started the company right like we went out and we saw their first like service to our restaurant and we collected the check and we're were like oh crap like cannot help put this in our personal bank account we have to go actually start a business so we registered the business that afternoon and we got our numbers we opened our bank account and when we're sitting there we're like oh listen what's gonna be the name of the business and we looked at each other me on fa and we're were like we're brothers and we took business together so i guess it's gonna be called the peace and we put in biz rose llc and that was just done at all and then our initial like i guess color palette for like the branding of the logo that we're trying to do in canvas at the time we literally went to like random color generator and hit random and it was like the third button now we're like that kinda looks cool and it was like the most random colors everywhere and that's what does a birth of the visitors brad so what are your professional thoughts on this actually i think it's super common i always say we build the plane where we're flying it as entrepreneurs and so it's great i tell people actually and i'm probably the one of the only brand strategist to say this like branding isn't the first investment you should make because you need to know if your product is even viable right and so i don't typically work with people who are like that brand new yeah or like i don't know who my idea clients are i don't know this so i think it happened so often where people are just like okay here's a logo here's some colors here's the name and then a lot of times sometimes name stick and then sometimes time goes on and a lot of people too because you're in a partnership you have to come up with an name a lot people start branding like with their personal name yeah and then they have this whole evolution so there's so many different ways but it's super common to just be like hey let's just do this and actually i think it's smart at the very beginning so yeah well thank you so much we had no idea and like the reason i'd like to share that stories is because you know we got a little people so hang up on like the branding side of things right like i can't launch this thing or i cannot produce this piece of content on like unless the branding is like completely right right do you see that often with the people that that you help absolutely i think perfection is the prescription for procrastination really like it happens all the time where people are like okay i have to do this perfect before i launch it exactly like you said and then two years later they still launch the things so i'm i really think just getting it out there is the first step yeah and then yes eventually you get to a space when you wanna speak on stages or you're writing a book and or you really want to take your business to the next level at that point then absolutely you need a really incredible brand but starting out the first day it really it really doesn't matter as much yeah wow that's so cool so yesterday we had somebody record here she's an incredible person you know building her business and moving forward and they were recording a a specific topic was like course type content and the angle that we had the camera there's a tv right here in in the studio where it kinda shows a logo we normally brand the studio with like the company logo or the show logo and so on and we delayed the start of the recording because she really wanted it like this specific picture there with a specific logo of the course and i'm like no gonna say the name but i was like hey it's okay like lit like this is not a decision that we should be like wasting our time right now this we could be added in post production later we just need to get this show like going right like we're we need to get you on the flow back back again and it was like almost like this micro moment that i see with online entrepreneurs entrepreneurs in general right where like this like little dot is not right on and it crosses like the created process or like the flow of things right so what are maybe some first steps that people can take if they're in that spot of like mental overwhelm right and i feel like it might be like a fake overwhelmed to start moving the things forward yeah i think part of it is we just get so high up into our heads and like the overthinking so i i this is like you know a pretty obvious answer but for me even if i'm like oh my gosh it's and i find myself getting stuck go outside and walk around or take the dog and a walk or just do breath work or something and really just reset and then come back and remind myself it's not a big deal i mean yeah if you're playing the long game those little blip in the moment those aren't gonna matter in the long term and i think that's really what makes successful entrepreneurs is when you're focused on the long game you're like okay i'll figure it out you know i really try to look at everything as an experiment along the journey until i know that i've nailed it you know because otherwise i feel like so easy to just keep going in circles and not make decisions because we get decision fatigue as entrepreneurs there's a lot of decisions to make no a hundred percent and i think like we should i think we're both in an agreement that we should not be losing you know any sleep or time wasting on on things like that you know something i i always go back every time i feel that way because like we are helping people like launch their like i guess another their online brands itself of it maybe the podcast there's an element of branding that that has to happened yeah but especially us like i i've been on this like creative cake in the last like couple weeks where you know we don't only have like base is a we're trying to figure out like what base as a brand we have this other name called two brothers media which is like the the the i guess the umbrella of like everything else that we've done you know bi is like the online personality then we have content momentum which is a service we have the studio studio podcast suites business creator club there's like this little brands and we're like wow like each one is different because it also serves a different purpose right and then maybe you tell me lose you guys are doing i everything wrong please tell me because but like that's at least like the vision that we had a of the moment and we recently had a i'm a i'm meeting with our with our in house designer i was like okay marty we need to this is the the idea everything has a purpose can we make a coherent they're different specific little brands but can we make it a little bit coherent and they all start as different things i think we're getting there to the point where we can actually like put her on our website and it makes sense but i go back to the example of a company called maximum effort are you familiar with them i'm not actually no so this is ryan reynolds production company and it and if you go actually complete say that i've read an article about it yep yeah that's awesome so if you go to their website it's like very you know very very clean it's like black and white this like m type logo like almost like hand right hundred end which is you know an m and then if you flip it is an e which is super smart but also it's like super simple is like hey here all the projects that we've done this is a type of product the the type of product that we take on and it's super simple it's like that that the main idea behind two brothers media is like you know this is what we do on like this specific thing goes there right so once you have you know these entrepreneurs are launching products are launching products are launching shows how do we make sure that everything is coherent yeah it's such a good question because that's like my main focus for companies what i did when i worked with was like burt bees and things like that because they'd have new products and so what you wanna think about you were kind of on the right path as far as thinking as a as an umbrella because when you have what i call a brand operating system that's my trademarked aim for it a lot of people say brand ecosystem i call it a brand operating system then when you develop new products or you take things out of the ecosystem once you have the foundation set it's very easy to add things remove things change things because everything is coherent and consistent now the one issue that i see most people making is that they focus only on the visuals and the visuals yes that's what people see that's what people focus that's what people think is branding the logos colors fonts that's actually just the icing on the cake of a brand in my opinion and so if you think about an iceberg analogy what i like think about is the tip of the iceberg above the surface of the water those are the visuals but actually the entire brand operating system that's running behind the scenes is below the surface it's what people don't see so what i do for my clients before we do all that visual work yeah and a lot of the times that like that's that's great because simplicity is the ultimate form of right so getting everything coherent is important but we really wanna look at like how the inner workings of the brand are the messaging aligned are the naming conventions aligned are everything else aligned so it makes sense are the offer suite stacks properly are the price points correct what are the the the messaging like vehicles looking at all of those pieces first and making sure that's consistent and cohesive and then that's the way that i do as a creative director and then like we go to our designers and say okay now knowing all this it becomes very clear of like oh we just do this for the visuals right yeah so you're on the right path but i i just feel like it's a lot bigger the if you think of the entire brand operating system because really your brand is everything that you yeah do which i think is why you you know you guys are have been so successful is because you are so authentic you show up you're not trying to you know you're just like this is what we do this is who we are and that's where i see a lot of people overthinking it's like oh we have to show up this way or i think this is going to work yeah or subconsciously they're showing up not even as they're true authentic itself because of something for example my client she's also from she's from south america and she's a fire cracker she's on it she's if you meet her in person i'm like like i'm more little bit more calm so it's like i love being in her energy because she's like so big energy i think i think i know what you're talking about sheep i think she's been i guess in the show if he's the same en that we know from from boston no she's actually now i'm forgetting where she's from because it's been a few years since we work together anyways yes you you tell me more to the story and i'll be like that's her yeah so when we met though you'd go to her website and she had just had a baby and literally the colors of her website were blue and pink like baby colors and she was like all like subdued in her like mom clothes and like really calm and her pictures were all serene and nice and i was like and she's like i don't know like i don't understand and her voice too like the the copy on the website and what she was putting on social media and then you met her in person like this is not even the same person yeah and so the other piece of that whole entire brand operating system is the energetic literally you can have the best messaging you can have the best visuals you can have all the stuff out there but if you're either hiding and afraid to put yourself out there which happens for some people or they do it but they're not doing it fully or it's there's a mismatch and usually it's subconscious ina had no idea and then as soon as i was like okay i'm gonna tell you and she was like holy shit you're right and she said my parents as a child we're already always saying like calm down and you know you have to be kind and you you're a girl you have to be calm so she literally branded herself for what she thought she should be instead of who she actually is and when we flipped on that switch not only did she become more confident and wanna put herself out there but stuff started selling because she was being herself and people can feel that energy right yeah so that's why of my favorite stories is to explain like so good the the third layer of a brand that people don't even think about i put it here hidden in third layer yep exactly i think i think that's that aligns with a lot of the things that we talked about lately on the show like just two days ago we published one with a our incredible steve and we talked about the the energy around creation like how do be more creative on authenticity like and all these like steps to do it and you know i see more and more right now that trend where people i feel we need to be as creators because now with ai is very simple to put in a prompt and get some information but what's gonna be different it's gonna be you right and i and i come from the world of sports right like i the reason i came to states to play d one soccer to like that was my dream so also as a player is like if we if we do the comparison right you you play this position and there's like millions of other players that do that when i did a i did not i try it in italy and the recruiter came in or the the scout and he's it's like you're from venezuela why you you know like you're we're moving forward to the next stage but here's a stats out of three hundred thousand italians only one gets to play in the top division in the country why like how are you gonna be different from those three hundred thousand nationals but because also you have to be different and better and luck your right than those two because you're not from that country and it's very similar with like if you play d one athletics here in the united states so with entrepreneurship same thing it's like i think only four percent of the businesses last time i raised like four percent of the businesses make three hundred fifty thousand dollars or more a year type deal and then it's even smaller a million dollars or more so as that creators similar thing like a youtube channel that has about two thousand subscribers i think he's ranked about four thousand in the world out of the millions of channels that are out there so what's making us different because anybody could put some information out there in a in a nice pretty production way and get some traction so now that we're training to be business creators like how do we do it so i think like i love the fact that you focus so much on energetic and we do that so what are some maybe practical tips that we can do to start working on that hidden and third layer of branding yeah well i definitely weave it in you know the programs that i run if i work with people one on one it's woven in to that because you know we think about entrepreneurship it is probably the highest form of personal development you can go through on and tell you that there's a lot of things we have to work through and so that automatically is going to be helpful the more self development you do but also really being mindful i think awareness is the first key so many people just aren't aware of it and really learning how to manage your energy how to show up authentically and i see just like you said i see so many people like oh now chad i can just like go and put in my brand voice and it spits out well the thing is it's spitting out it's scraping the internet and it's gonna to give you the same answer that it's giving to any other person doing what you do out there it's not gonna be different and so i mean for logos it's and i'm probably again the only brand strategist that you'll hear say this but like go on cancel click the button get your logo like that doesn't really matter as much your logo is not gonna sell for you yeah yeah now of course my team does logos we do websites we do them very well and we have a different strategy all of those things but it's not what it's what's gonna sell i have so many people coming like i just need a new logo and i'm like that is not your problem yeah so it's typically deep dive work and i did this first with myself because i had visibility blocks i was the girl who was afraid to ask for ketchup up i mean yes i boxed i would i don't know what was up with that but i was a afraid guess for catch up from the waitress at the restaurant as a kid you know like i was very shy and so i was fine in corporate because i could show up and even in you know i was usually in front of smaller crowds as a creative director and so when i had to come out and be the brand and promote myself that felt very very difficult so i started doing the work to uncover those blocks and i realized we all have blocks as entrepreneurs and so part of the branding work i view it almost as like spiritual identity process i know that's going very deep yeah but like not only deciding who you are in your identity but also really how do you embody that and how do you project it out into the world in a really authentic way that feels good so i get a lot of people come to me and like i have this brand but it doesn't really feel good it doesn't really sound like me or you know they're hire copywriter or whatever so doing that work to get really clear that deep work that's what i love to do and then on the journey also like seeing those blocks like i am covered with ina enoch or the the block i had with visibility myself and just being like getting rid of those and now i speak on stage to tons of people and i'm fine you know yeah so that's a big piece of it and again people don't think of like oh that's branding work but it it really is if you want to put yourself out there and be super successful in those task percentages like you talked about oh so cool i i love this because it all goes back to like the inner work that we do right it's like we're we're so used to i think as human beings to put like a blame on external things it's like oh you know i'm not selling because i don't have this branded website right well i don't have this thing i a a long time ago i put up post about our what was it the the six figure sales letter type deal right i knew like back then when we're freelancing i wrote this sales letter based on the things that we're studying at the time and i thought it is so and it was like this story of of a finnish studio customer that came in with a pen and that we gave that pin a long time i ago like he i came in and i shared that story and the night related to what we're doing at the time and i put here's an email and that was like be if you went to biz around like twenty eighteen twenty seventeen that's what you would look at and around that time we're doing our challenge forty five light which was publishing every single day one time a day on life phone facebook and we ended up getting a a call with somebody that saw a couple those videos we jumped we we went to like a content party that they organized where we all sat down and we talked about what we did and we were recording it and then that led to our first six figure customer and the website that we had at the time was that sales letter which had nothing to do with the thing that we ended up you know working on and that's like kinda like the moral of the story with a lot of people is like i they'll all wait to have like this like perfect presence online to be able to actually talk about it and then later years later asked pablo the guy that who ended up connecting us with this company he's like dude what attracted you and he's like i just kept seeing you authentically because like you were sitting in the couch when luca was like just born like fitting him and recording this video and you were talking about the content which is the thing that we needed to do and so on i'm like do you even looked at the website he's like no man and i just connect it with you right and i think like that was like five years ago right or more like what's eight years ago and now it's like k what do we how do we move forward in like in these world where like tools are sort of available and i get like the logo on the thing it's like the shiny thing that and the it's like super cool when you see a logo you really like you're like not this is gonna do it right but it's so important to implement what you're saying and kinda start working on us how how do you discover i guess for yourself i mean through customer you know work i'm i'm assuming right to start working yourself is there something that you do as a first or second step to be like okay once i'm aware hey i need to work on myself for us was the podcast where like the podcast is the vehicle that we work ourselves and and figure this like personality wise which we thought it was gonna be an external person and night but this is how who we are really this is like right how do how do you move forward from that like what are the first two things that somebody could be like okay i'm aware of the problem now what yeah i really think about looking and this is the first step in that like aware of the problem but also like starting the brand i start every all of my clients with vision process and i know that's probably where a lot of people start but it's i do it a little bit differently because one thing that i want people to think about is they often brand selves for where they are now not where they want to be and so i like people to look three five ten years out to where they want to be and we can reverse engineer that and build the branch for where they want to be and then they evolve and grow into it that much faster and with a brand operating system in place then that evolution becomes much more seamless instead of like okay two years in we're shifting things we gotta reinvent again and people spend so many time so many time and effort and money like rebranding where if you actually build the foundation and the operating system right yeah and for the future you can grow and evolve into it and you don't have to have those constant cycles you can just go and and not look back which is really fun and so with that's the main reason to look at the vision but then also like where the gaps from where you are to where you want to be as far as you're concerned right so like for instance you know when i started i wasn't at where i am today and now you know like you said earlier there's all these circumstances there's a lot of people that are like oh all the economy in the world well the thing is the world is always kind of a shaky place unfortunately yes we find ourselves in really interesting times right now but i still have a waitlist and i still have a lot of clients that are doing well and so so much of that is just taking responsibility for like we are the ones who create our yeah our reality and our success in a sense and not meeting yourself up and if you're not where you wanna be because sometimes it's a space of where you need a shift so i'll be really transparent and say last year i had a a little dip and i was like what is going on but instead of freaking out and like shutting down having that awareness to ask myself okay why is this happening what's happening yeah am i not an alignment anymore does my what his needs to shift and i found that i wasn't talking about this third energetic piece i was doing it behind the scenes and clients loved it and i didn't have any programs that were specifically focused on that yeah then in january i shifted that i started talking about it i started i have offers around it now and and my business just did a like one eighty and took off again like amazingly and i was like so it really had nothing to do with any external factors i had to get quiet and ask myself like what's what do i really want to do and like where i know that sounds weird but like where does the business want to go because i feel like businesses can have like a life of their own if we allow that you know and if we we we open it up so yeah i think it's like seeing where we want that vision to be and then like what's the gap to get their their from there yeah and then also a lot of my clients wanna write books they wanna speak on stages all of those things well you know do you have the skills to do that do you have the connections do you have all of those things and just being really mindful and then the last thing is patience because i was just talking to somebody about this yesterday and it's like as entrepreneurs were all impatient i feel like i'm like i want that tomorrow and we've been sold for the last like ten years that's where the bro marketing comes in when we talked about yesterday like can just lay page and the money will come and you don't have to do anything and you don't have to like and it's like no you you'd have to put in the work if you can play the long game yeah you have to give good results to your clients because then they'll sell the message for you and you have to be patient because what can happen in three years like i have a lot of clients will build that brand their tenure year vision and it happens in three years so it goes a lot faster then you can imagine but you also have to allow for that it's not gonna happen tomorrow yeah no so good so once you're aware now you have the steps rewind five minutes listen to it again i love the fact that we can't create where we want to be i think yeah a lot of people like don't even consider going there you know it i'd remember as a little kid my whole obsession was to go play soccer in europe in barcelona it right i knew was you listen to to that story it's kinda crazy high ended up getting to barcelona and playing soccer in the city i wanted to go play is insane like this thing is happening in our life that were like all like nudge me that way but at the same time there was a lot of work that we had to put in right and some somehow during my college carrie i felt very lost you know i left sport and then that led us to create base roads and now it led us to do this i need to goes a few years to trying to figure out like where do and at some level we're still trying to figure out like where that where that is and for some time we were gathering feedback from where customers or people were asking us to do for them because we're a service provider and we're like maybe that's the path and maybe that's the path and i don't think that's the right way to approach it because we encountered a lot of friction on executing the product on providing the service it was not it was not our best work and and we've been very honest with those customers at the time and with them we had to like part ways at at some point right so once we recognize for like that's the path that we wanna take you know including you know the conversation that we had a yesterday about the the soccer product that we have yeah everything starts to flow because your mental state is there your willingness is there your you know your doesn't matter if you sleep four hours and i do what and your passion too and your passion is that it comes across right and that's why i feel we've been able to sustain these podcast for so many years and so many episodes because we're like so passionate about one these conversations we love meeting people so we found that vehicle that aligns with us not only for the content but also for the brand and the energy and the the things that we wanna put out to the world so so cool that like everything that i've experienced over the last year now you're like bring it into this incredible awesome beautiful pill and you're like louie here's the thing that i do where were you five years ago for us stephanie where where are you my god right no you well everything has the right timing right so but no i i hear you it's i i feel like when we put our mind to that like you're i can just see you as a kid being like soccer or soccer you know when and it is people believe in manifestation and and i think there is some truth to that but it is so much about the the work and the effort to get there too right you can't just sit on a couch and will it to be and so it's it's the same way i got to my corporate career i had my dream job working with those big brands and it's what i always envisioned and the way similar this the way i ended up there i could've have never made up or imagined like i could've have made that happen it just happened by connections and things and that's the way that we need to look at our businesses too and then having the belief that it's possible i think that's the other thing is i mean i could go on tangent for hours but the other thing is so many people think like oh is it possible am i worthy i mean we just have so many things that are built in from years of conditioning as as children or as women or what have you money blocks about going up and scarcity i mean there's just so many layers of the onions need to be peeled off to get to where we want to go and so yeah yeah it's to me i know it's like not typical it's all part of your branding process i love it i love it i would never for this conversation i would never and like even if you go to college right like the that's not what they teach you in in those like branding classes right it's like it i did go to college and i actually taught as a professor for seven years too never taught a thing about that no that's that's insane i'm gonna be here why is college wrong and nothing rather than go in college i mean that's a debate for a different episode but i'm saying is i i think right now we're i'm covering this incredible things and it we're like continue to escalate and finally like these little pockets of like value and information and things about ourselves that will serve us massively as we move forward right like at the luis that was you know podcasting five years ago it's not the same luis so it's seem today right the tiffany that's like speaking on stage is not the same one that was boxing so like we change and we have to be okay with that so so cool steven so i have have this thought from the beginning of the of the conversation well first off can't like what's your definition of branding oh so i really think of it as i mean to simplify it i think it's you know really is the ecosystem of your business so marketing is how you get it out into the world right so and that's really what you guys do in different aspects with the content so branding is everything before that like the way that you're showing up even your your client like internal like how are the emails being answered how is your team being oriented the client success path for instance yeah who's on your team it's all a part of the brand because it's your reputation and so that's why like big corporations take so much time with like the aesthetics like if you think about a nice hotel versus like an inexpensive hotel there's the the brand that's economical it's you're gonna kinda get what you get or whatever but if you want to be a luxury brand then you're really thinking about the aesthetics the smell when you walk in the way the sheets are folded the way that your employees are greeting the guests and so there's just and there's of course different steps in between there too so really absolutely the entire operating system of your business is what i consider a brand oh so cool i saw a video no so long ago about this like real estate guy doing a tour and one of the most expensive buildings in new york and he's like in this like bc busy street a lot of noise and he walks and there's a space in between that front door and the lobby and there's a water feature yeah and it's probably like six feet wide and he's like almost like a waterfall and as he's walking by as soon as he goes into the building now the smell is different the light is different the sound you know you cannot hear the sound from outside and he's like you get transported into this and he is explaining look the water features function is to block the noise from the outside because once you enter here this is luxury this is high end this is like different things so i was like so taken by that right and now that you you mentioned this like this is part of the branding of like that specific building right and the other day and i wanna bring it down i guess for like content specific and maybe share an example here of of something that that we would produce you a day that it was different from things that we're producing not so much but it's almost like i i clip right and when people see these clips online a vertical piece of content or something that right we see a lot of trends we see a lot of things are like reaction to these other things like all these like viral moments because they're based on on a human and dopamine on things right right but it's all after a while it all feels the same right is it's like oh like the same dance or the same song or like the same thing so like for some reason my gut has always told me be like be a little bit different like if people are singing you going zag right like how can you be a little bit different taking elements from that but like how can you be a little bit different so in our specific industry how we create content we do a lot of talking head clearly because we have a podcast but literally we like okay my based on the all these like brandon principles that you're telling me this is what's going in my head i've been breaking down our process and be like okay it's personality is where we wanna go as a media company right it's kinda like the feel and like the emotion maybe that that i'm personally feeling because for me the fact that i enjoy creating is a massive point there because if i don't enjoy creating i'm not gonna do it right i think right most people are might feel identify with that so started creating this clip and i was like okay the message based on the six levers that we talk about in your show the other day it's like we have this six so i my message i'm gonna create it with like this specific camera logistically i'm gonna shift my angle but i'm in studio which the studio on its own like inside has his own like specific branding that like that we kinda integrate it into our own like umbrella brand so it looks and feels coherent and then i did my talk in parts so now what's part of our branding i think the feedback has been energy so the pacing of the editing was a little bit faster now how do we help people with like subtitles so now the subtitles i don't want them to be the generic subtitles right i want them to look and feel like part of us so content profit brand has moved into this kind of funky place when like the music that we're use in the background are like it's like these funky themes right so like what's a little bit of a funky font that we have and we have like these fonts that are approved to go out with biz content we have these songs that are approved to get the feeling of like energy if you see our logo right here it's shaped this a sticker because it's part of our story like we started sell the company selling stickers so like it's like these colors and like all all of it is connected and then that's the part so we're like people i share the story and be like oh my gosh like do i have to do all that to publish this one post it can be overwhelming but i'm might breaking down the process but this happens subconsciously after being able to share that and so on so that's why people like tiffany exists so you can help them figure that one out right and then you don't have to do all by yourself so i'm encouraging you reach out to tiffany and the leaks are like i say you can't see the label from inside the bottle right like it's hard went to have an objective view yeah you're the one to the work in your own business and so it's that's like you said that's why i'm here as you know i it's really a brand guide i don't i say brand strategist that's more of the corporate type term but it's really a brand guide to help people like are these the right decisions is this what i'm really supposed to be doing how do we do this almost like the the the brand do the brand do i wouldn't say it too exactly that's all cool guiding you through the process of energetic and to create around that's so thinking of that brand a is the new offer that i'm doing to to really go deep with those energetic pieces like i mentioned because that's the piece you know some people will come to me and they have a brand they're like i don't know why it's working and i'm like actually you do have a pretty good brand so you need the energetic so we do all the way from like the very beginning and the messaging getting that clear the visuals and then that peace on top which then locks it in yeah it's so cool i i i'm going back to like different experiences of my content creation process like recently we went out to tougher for context we have obviously our show contents profit i have a a football show that we've been trying to launch and figure out i've we've finally figured out the the format that we wanna do so we've done two of those as in the recording of this high highly the successful i told you we had about two thousand people watching last night so that that was kinda cool and then we i recently started a very underground kinda like personal youtube channel that i want to explore myself as i creator on a different channel like that's like super personal type one of the videos that i'm working on then is trip that we did with disney like in with our family but i wanted to make a little bit of a different angle and the question that we're trying to ask is like what is the best place to nap in disney and about and is is he'll i'm working on it but the idea i came as we're were recording because i mean you know this is more of a personal vlog type deal you know with a little bit of a an angle of like what i find funny and you know who knows maybe people like it maybe people don't i don't care i'm doing it for myself and to have a great experience with my kids right so we're asking the staff members of the of disney like hey what's the best place to nap and they told us like this awesome place but at the same time like it all goes back to the brand of l creates like luis louisiana creates like i'm i took on the identity of our creator right whatever that that looks like it's gonna but like i am a creator i'm a creator of opportunities and our a creator of content i'm a creator of of business and i their moment that shifted in my head everything else made sense and i and i get it's almost i gave me the permission to go do the thing that i've been talking so long about it so that moment of clarity was massive how your specific case have you seen examples of like that where like it clicks on like when does that happen yeah i mean there's no like specific like oh it's gonna happen at this point but i think that's part of my role as a guide sometimes times people get it get there themselves like you did and then they're like okay now i'm here what now now how entitled yeah exactly it's like same thing with en like another good story is my client liz she was in the health coaching space so a lot of her images and things like that were like know like what you'd like think of like the the influencer the health thing and and she was like i just don't know she's like this isn't it this isn't it and so sometimes that just discovering you of like what is next sometimes like you you're like i knew i had this idea for a couple years and i hadn't integrated and how does it all fit together yeah sometimes it's a matter of that and sometimes it's like i don't even know what's next and so when we sat down it was like the realization of oh i i have all these people coming to me in the health space now like how did you build that business she didn't wanna be a health coach anymore she actually wanted to coach other health coaches to do what she did and so we kind of shifted the brand in that direction and it completely took off because she's actually a mom of five children on a farm in wisconsin and so she was showing up as this influencer and like you wouldn't even know that she was i mean she kinda showed her kids a little bit but she wasn't showing up as a real self again and she wasn't doing that what she wanted to do in a lot of the time we're so focused on the path that we don't slow down to be like oh this is where i actually want to go it's it's so interesting and then it's like okay what is this like how can you easily shift it how can you in you know include everything together what does that look like and so one more thing i would say is that you know the name of my company technically is your legacy brand right yeah the whole reason it's built on legacy is because i typically help people where they're at that point of like okay this is my legacy work in the world and the whole goal that i want for people is that it's gonna be scalable sustainable and sell so the scalable and sustainable are pretty straightforward when you have the brand operating system it becomes much more sustainable because you don't have to constantly reinvent you don't have to constantly like think about what is this going to be scalable because then you have your path that five ten year vision then you're like i know where i'm going we can kinda navigate as we go but the last thing that people don't think about is sell so the cool thing about you being a creator is you are always going to own your own brand right yeah it's a personal creator and you can do whatever you want with that but when you create these sub brands under it so like i have your legacy brand now i have brand a coming or like yeah it's here but it's coming out into fruition more those become assets and so that's where like to say that your brand is the number one asset that you're actually creating yes you're creating a business but even more so you're creating a brand like if you think about you know silicon valley and some of these brands that that don't even have much to them physically yeah but the ip is worth so much they're selling for millions and billions of dollars yeah so if you're building a brand the right way that can be sell in the future which is huge and that's on that another thing that people don't think about is how do we create this ecosystem so you can sell like either the whole thing and still own maintain ownership of your personal brand if you wanna go do something else or like sell off pieces of the brand and not everybody wants to do that but i think people won't think about setting themselves up for success for in that way yeah i no i love it i and i think also it gives the freedom to pivot maybe a little more right because if you if you focus on that brand and let's talk about let's say content profit right like companies profit you know initially started as me fa together for a long time we're like this is never gonna change well i guess what once see had a kid and he needs some time off and you know and now the show has to run right the concept around the show has remained the it's like how do can we have conversations with incredible entrepreneurs and business owners that are using content and the principle of content to create revenue for the business right so that could be hosted by the vis that could be hosted by me that could be hosted by somebody else in the future we don't know but the essence of the show the brand you know will endure right and then we can transition so i think like what you said is so valuable and i think is planting this seed in may in many people that might not you know be thinking about this thing because maybe we're so in it that you know we now can be like okay let me step back five steps and think about five years in the future like what is the life that i want what is the business that i want and then based on that now we can create something that's really cool so so so awesome i mean today way we've talk about this all they long i by the way you're gonna you're gonna be coming and doing a workshop with us in the business creator club that's that's written and that's gonna happen i'm just like throwing your in the bus right now i am bored than happy to let's go so you know for those herself gets very excited let's go i know i'm gonna bring some boxing gloves just to like break the eyes that's so cool what's what what a fun fact but anthony thank you so much i really appreciate you being here in incontinence profit with me is there anything else that you wanna add before we head out you know i would just say to close up today is like just really lean into that vision day listening you know we get so stuck just like we've been saying it get so stuck and then now and then the the events of the world can kind of put that layer of scarcity into us and i think it's actually now is the time as leaders that we're needed more than ever yeah we really wanna help create the world that we want to see we need to like rise up more than than like lean back and so i just encourage everybody to lean in instead that's right is there any place that you want to connect with people before i pull in my own things yeah absolutely so i hang out i'm social media optional i'm not on most social media platforms because if you have a look at brands you don't need to be love it i love it so i'm on linkedin dan just look me up there and then i do have a three day workshop coming up soon maybe we can drop that in the show notes if that's cool a hundred percent people loved what they heard or join louise louise club and i'll be speaking there too let's go well thank you so much for me but yes all tiffany links are gonna be like right on the description all you gotta just scroll down quote you know a little bit couple thumb of scrolls and you you'll get there but also if you wanna be a part of the first founding members of business creator club you can go to business creator duck club where we talk in the foundations of the content is profit assists i know how we done it with not only podcasting but all the people we talk production and then we bring experts like tiffany here to do all workshops for the things that we need to and it's gonna help us move the needle forward so so so so cool steven again thank you so much tim and we'll get see you guys in the next episode take care

hey guys welcome to content is profit today i have a really exciting episode this person came as a referral from one of our other guests and look at his superpower teaching how to visualize goals that are uniquely yours versus what influencers on cough cough guru might try to tell you in that success is so we really dove into the creative catalyst right a lot of people that come to us in the studio i'm in business creator club i think that's one of the the harder friction points for them to solve so we really dive in we actually have a playbook on how to be yourself we talk about this specifically i told them like there's people that don't know how to be themselves i was one of them so like can you walk us through like step one and step two and a step three and we go through that he shares also why he dare the gods of lightning crazy right and how that experience turn out into a great monetization later on for him we talk about the one percent in ruin rule and then also this is my one of my favorite parts is like how do we actually create mental anchors and event anchors and i shared like these experience that i've had you know in the last like couple days building something new that we're also like kinda breaking down in business creators dot club but yeah anyways the conversation is super awesome if you have any feedback if you want to learn more if you wanna dive deep business creator dot club we're taking finding members today we're trying to get to our first fifty so welcome to the family and with that enjoy the show take care hey guys and welcome back to con profit today we are back on track with our guests i know that you might be tired to listen to luis ja y and the last couple of episodes cop brands there with fake clips and fake content that are that's gonna go out there and today we're gonna debunk all that because the person that's coming here we're gonna be talking about what is the catalyst of creation what is your uniqueness what is your vision where your much how do you bring yourself into the content through the camera and yesterday we had an incredible session with our friend and partner stacy in her in her people party and the topic was about that how like content today is transitioning into that so with that said i wanna welcome our good friend steve to the show what's up steve hey luis thank you so much for having me here with you today i am so looking forward to this conversation so thanks for your mike absolutely man absolutely well first of all uniqueness i love your background man and you know behind camera you were telling me that you're like you like hands on things are like your whole basement like this complexion of sets and different things so i love that right off the bat awesome thank you yeah no absolutely so tell me steve obviously you know topic of the of the show companies profit right there's many elements i don't know if you're familiar but in business creator club we talk about these six levers right from anywhere from like what do we say on the in front of the camera that a lot of people like tend to worry a lot about to like the creation process production monetization operations how do we distribute all that right like all these levers right and when i first talked to you we mentioned the creation aspect and i don't think we've touched on that there's many elements there but i would love for you to kinda explain a little bit of your process on the creative side like how do we hop into that creative side if somebody might consider themselves not a creative person yeah number one step look around where you're at right now and and i i believe there's no place where we can be that's not gonna have some sort of an inspiration for a lesson you could share something you could point out something that you could create a story about yeah and and just look around there's so many people out there right now creating all this fake identity and for their companies and they're they're just trying to tap into a hot topic instead of just coming from their heart and soul in their gut of who they really are and the favorite question i've ever been asked is because i do i've been a speaker now for twenty two years i do coaching i do so much content creation i've been over three hundred shows like this all around the world over the past eighteen years yeah and i love it when people say hey steve how do you make up those stories that just share and i just look at them and i tilt my head like a puppy and i just start laughing as said have you not been paying attention to my life over the past twenty three years the highs the lows the ups the downs my phoenix rides of po stick trust me i've been in and out of the fire so many times they got no tail feathers left yeah if you can't go through something like that and come up with ways to share lessons based on who you are and what you have survived so far that's the best place to start if if you're in business if you're sole like myself whatever you have survived is the perfect material to start with to be able to share to other people about how they can do it too and establishes your authority because you being authentic and genuine that's what's missing out there too much there's too many people out there doing live in the lifestyle that i called the vision board starter kit where it's all about the labor lamborghini the yacht the private jet the mansion the helicopter the big hawk and gold watch in the bank of gold bars tell me your story and that's where the best content starts for me i mean i've i've you know done these photos shoots and stuff and have all these really cool pictures have an amazing photographer some of the most viral stuff i've ever done the most viral video anyway was me standing in my driveway at night waving my arm to keep the garage security light on in the middle of a blizzard talking about a homeless community in the woods down by the river two towns way and how we can all help people i had snot running down my nose i was just about crying because it's a topic very important to me is the most real gross looking video i've ever done and it went nuts it had nine and a half thousand views in eleven days wow so start with your story man start where you are and just look around yeah see what you've survived no i love but i mean and here on the thing that you submitted for a show you put the weird the better right and i i i agree you know and everybody has like different levels of weirdness but i i encourage everybody to kinda go and think about like where do you levi when you consume content because obviously you know your mind as a consumer will be very different and we find a lot of inspiration in in you know the things that we like right so there's this myth going around like hey attention span if he's just eight seconds right it's like just eight seconds if you don't enjoy where you're watching or consuming right like we all watch movies we all go to the movie theater we pay attention for like two and a half three hours right like we're we can't pay attention so how can we turn that not now you know p a lot of creators here are the information business right we're we're sharing stories we're sharing like tactics we're sharing this that it could be boring right like it might be interesting for people are looking for that specific answer right so i think that element is like that personality you're like your own story sit similar with you like one of my initial videos when we're trying to figure out these content thing out you know in twenty nineteen twenty twenty we're doing a challenge where we will go live for forty five days right straight and it was really intimidating for the first time and one of the days the commitment was like you have to publish no matter what right like and one of them i remember i got home we're living in an apartment and our apartment complex had this little dog park and i had at the time i had two hu and they were going crazy in the apartment so i'm like oh boy like i still gotta do the video i was working on a fitness studio at the time so grab the dogs i go down to bark and until then all my lives were either in my office or up there in the apartment like kinda like a safe environment right and i was like you know it's screw i'm just gonna do it down there when the dogs are running around and at the format that we do was like hey just share a story of what happened to today and i'm for those listening we did an episode where we break that this system down so you can go back a couple it's the one with west like the fitness coach example and anyway so we're sharing this story and i see my dog starting to fight and i turn around and i film the dogs and they're going crazy at each other and i leave the phone once i run her to separate them i come back and the life's still happening and people are like oh my god is everybody okay and i'm like my god yes and like there's like just one light on the corner right and i'm trying to put my face in in the light and dah like obviously the most engagement people commenting you i'm okay hey you know people started you know sharing the thing and i like wow this is pretty crazy and we got at the time we're looking for connections we're looking for conversations and that started a ton of them and he's like okay what's the twist right what was it for like did you remember remember the first time that you were like okay i accept fully myself i accept this my awareness my light like i accept this do you remember that moment was it hard for you i remember two of them actually one of them happened back in my radio career and people say oh steve you know you have a a voice for radio and this and that and i say well a i appreciate and i accept that comment but let me tell you i wish i had this voice back when i was in the radio industry i did not go live as a dj until your number eight of my ten years because i didn't have the guts or the confidence i was an off a rock show producer and comedy writer very successful at it but i didn't have the guts to be my own self so i when morning guy i quit the owner was gonna pull the radio off live and put it back on satellite so i just raised my hand and go guys you know come on i've been radio eight years i can do this it in parenthesis in my head there's a voice that says never been on the microphone but you know i can do this so i did the worst sounding morning dj detail you've heard for four days and on the fifth morning knowing the boss was just gonna come down and just drop the hammer on me i just five minutes to seven and come out of a song and i said hey everybody big one of one point five new nature's classic rock you know i may suck as a dj but if you tolerate rick me reading the weather for the next forty five seconds i'll play you a kick ass rocks on and i just hit the you know said the weather hit another song does a knock at the door where my boss comes down he goes bro that was the funniest thing you said all week dude just be yourself that was great yeah lesson learned and on video it happened in two thousand june of two thousand eleven a buddy mind challenged me to a thirty day youtube challenge kinda like you had with the lives now he says i'll give you a question to answer every day that's all you gotta do and the first day i did about twenty seven takes and i hate each one more than the next and he called me at about eight o'clock at night he goes bro ain't seen a video yet and i'm i'm you know just on camera given him the finger off screen the whole time going and finally i just did or take i said screw you when i posted it in about three days later a woman reached out and said oh my gosh how did you know i needed to hear this today thank you very much for that yeah and i learned just be yourself just express what's in your heart just share the value you have as you are right now just be yourself and you'll find your audience better that way you'll actually find the correct audience when you're just being yourself yeah here's i'm gonna play a little devil advocate for a bit right because like for us be being ourselves took a while i think like i feel like everybody does but what if you don't know who you truly are right because like that's another thing like we you know where i feel like there's people that are listening to this today that they're like oh that's easy for you to say you guys have published three hundred plus episodes you know six hundred shows you've done this of bunch of time like you know but there was a time where like i was going through i identity crisis right like i played soccer all my life like that ended right then was stay fitness that ended i was becoming a dad right at the time that we launched to show it was like really challenging for me to kinda find footing and not really share we're were going through a lot of like very hard moments at the time and you know still we we have our first chair challenges and it was like really challenging trying to find myself and i think i found myself through publishing like that's the that's a crazy part for me i think so what would you say to somebody that's like okay i have all this thing going into my life right because we all do all have you know things in my life maybe you have your business you're like you believe that content is the way to to move forward right to to gain momentum to connect with people to advertise your business right but these the these guys on the random park are telling me to be myself i don't know how to be myself like what's the first step that people can take to start exploring that side and then after your answer i guess i'll share some of my thoughts too sure number one even if you have to start in your mirror first thing in the morning first off give yourself a high five i learned that for nell robin to high five habit boom every morning first thing give myself a high five five zero five am and i'm already i got only one little eye part open because our lights are so bright in our bathroom but give myself a high five and i'm already smiling first thing and i look at myself and i say i love you not everybody can say that by the way to took me a long time to be able to and i just say i love you because you're a good dude and you're gonna make something good happen today what to encourage people to do is understand there is something good about them i didn't say great i said good there's something positive about them they've been through something that can help someone else in some way and as it was explained to me years ago i wish i could remember who actually said this how dare you not share something that could help somebody else out whether it's in business or their personal lives you may not think it's a big deal yeah but to somebody else really needs it today you are worthy of learning from worthy of following so just think of anything you've gone through in your life personally or in business because life is not easy people look at us like it's easy for us i am by nature and introvert i am not an out there flashy yeah just can be comfortable anywhere rent a party just plug me and watch me go type of person do i speak on stage in front of hundreds of people yes i do yeah but i'm not i'm i'm an introvert and most people laugh when they hear that but here's the thing i know that everything i've gone through especially the past six and a half years now here's here's the last six and a half years of my life in a nutshell four deaths of people very close to me both of my businesses which are event based got wiped out by the pandemic i also inhaled toxic black mold through events in my ceiling from our attic for two years before we could figure out what was wrong with my brain ends with my body i was just in a fog for two years wow all of these things were going on but yet content still got put out every day some days it was just a meme or a simple quote or just a little message or just a picture because that's all i could handle on certain days just over six months ago my wife passed away suddenly and unexpectedly mh and i would not wish the past six months on anybody but i've taken what my life what i'm going through right now and i've translated it into ways to help other people as i'm rebuilding my business and rebuilding my life and rebuilding my confidence and everything is fair gain in my life and that's a big part of the reason that i've had success over the years because my thing just be the most real authentic genuine gut level person out there and that is what i get the best feedback on so yeah you know some people say well i'm just very private it's okay you don't have to refuel the fact that yeah you know you gotta you know a z on your back or something you're not to say that but just talk about what you're going through and how you're surviving and how you wake up each day and what your primary thing is to just keep going keep going keep growing and keep showing up every day yeah that's what the world needs to see in here especially with so much going on in the world right now absolutely oh man well first of all thanks for sharing your story sorry sorry for your loss and thank you and thank you for being brave and and sharing that with the world man and then continue to inspire people every every day i really really appreciate it i i think like the fact that just look at it as like what's my next step right and we talk a lot about removing the friction right so a lot of people might as sent to dyer of a ceo in one of those episodes under you know talking about like building the habits and it was more on the fitness side of like hey man like if it's hard for you to go to the gym your brain is gonna levi towards the easy thing like the couch right let's say you're you come home you know you're spending time with your kids you put them down to bed is seven thirty right and you see that couch is very tempting and you know your your your wife is there it's very tempting to you know sit down and watch a movie or do whatever and then your but you're like you need to get your work workout in right these guys talking hang about like i make it as easy as possible and try to treat my brain to be like okay let just get to the car so once you get to the car just put the playlist right just now drive to the gym right or if you go and i would go for a run it's like let's just for a quick walk let's do a warm so for him the trigger was a quick warm up right he's like i just i'm gonna start walking on the treadmill and then the warm up kinda trigger everything else like he's almost like the flood gates so i thought that was like super interesting when he comes to like this creative energy and being in front of a camera same same thing right like how can we set up our environment to be as easy as possible to create right and that answer i think comes from each one of us after starting to explore these different possibilities right so can we go through maybe some of the steps to remove the friction when it comes to that creation process because you know you you are you know not only appear in like three hundred plus episodes but you're also on international award winning speaker and humor creators so yeah like you're always probably on creation mode so you're you know your your kick started might seem now simple maybe routine for you but i would love to go through okay what are maybe the first steps that we can start removing friction to create for example in my specific case throughout the years been able to accommodate my home office to where like i plug in my computer a price button and then we're we're live baby we're recording right similar with the studio it took me years to get there but it doesn't have to be because we now have devices like this one's like the phones or like little cameras that we can just prop up have good audio good video and move the things forward so what are some of the things that you can do to remove the friction from that creation process anywhere from writing to like being on camera right where are some things that you do number one thing to do is stop comparing yourself to people who either have bigger budgets or have been doing it for a longer time like luis and i have each done hundreds of episodes of our own shows and so many people and i've had people reach out to me because they know i've done this for so long well steve worried what are you worried about i'm worried my first episodes might not be good i said no your first episodes are gonna suck yeah i think i don't know really really badly i said there's no mite in it because the average podcast host quits somewhere between episode number three and episode number eight and that is in fact that has been done in the research the minute you hit double digits ten episodes congratulations you among the most successful people in the world so you've gotta get over this perfectionism in comparison to people who are out there doing it and who've been doing it for so long and they make it look easy my first episodes my first time on stage oh my gosh and and i mean i get a few birthday candles on somewhere there's an old v video tape that would go in a vc that maybe you've never even seen is out there and i was terrible but i learned something from the very first imperfect thing i ever did and then the next time i did something just a little bit better if you're a guest on a podcast listen back to the podcast and don't bash yourself say okay wasn't perfect what could i do next time to make it just one little bit better and it goes that way too i i create a lot of memes that read a lot of the original quotes my first memes my graphic design skills were horrible i mean just really really bad and i put something out there and it was it wasn't good but somebody reached out to me one day and said steve how did you know i needed that message today and i thought okay it's not all about the perfection of presenting yourself it's getting your thoughts out there getting your ideas out there it's getting your opinion out there yeah sharing the story of how you got this far i mean literally i'm am here literally literally in metaphorically here because in august of two thousand three on a very hot humid august day about the lowest point in my life things that have happened recently been worse i took a three dollar bucket of golf balls and beat the crap out of them just to get my frustrations out and i was at a local driving range attached to a mini golf in the middle of a thunderstorm thunder lightning wind and rain i was standing barefoot in the wet grass underneath steel tower power lines holding the club up daring the lightning to hit me mister a go ahead i dare you take me out now the stupidest thing i've ever done which is that the next day in a conversation with a life coach when he asked how was your week i told him the story of that as funny as i could make it sound it very self deprecating watch yourself talk by the way that's a huge tip he asked to be ever thought it'd be in a motivational speaker at stand of comedian two weeks later my first comedy class a week after that in my first toast masters meeting which led to me winning some international awards all because i wasn't afraid to say this is the stupidest thing i've ever done in my life but when i shared it with somebody they asked me a question that helped me to realize two of my goals when when i was eleven years old there were four wanted it be radio dj and author of my own books a stand comedian and a teacher of people so me being open and authentic about the dumbest thing of ever done at the toughest part of my life led to everything i've done since it led to everything i talk about and speak on i live life every day my own way and i take a lot of notes that the greatest thing you can give to your future self as something you write down today that either inspires you or in ent you or confuses you and then you spend some time solving it and then you share it with other people who are where you were just look around look at the stuff you do the decisions you make the actions you take every day you are literally standing in a field of gold every day yeah so start sharing it so cool man so cool we'll have to you have to live us like where where we can find that story man with the lightning i i i put here why he sees z zoos i'm lightning settle that but i love it because the last year i was on a cake with comedian as far as like consuming content and i think they're are a great example to to go out and try to find the those stories and like kinda how break down how they do things yeah because you're putting out yourself out there raw with this experiences right the more authentic you are i love a show called kill tony i don't know if you're familiar with that show but it's like all these like beginners like one minute sets and they get feedback back to them and they're like they can spot it when it's like not an authentic experience right and i think that's such an important lesson and we can show in content if you're a business creator right in different ways it doesn't have to be like self creating it doesn't have to you don't have to tease the gods of lightning right to to be able to do this but i think you can still show an a very authentic side with different things right behind the scenes type of stuff you can have a conversation with customers can it raw content without editing like there's all these trends right and the pendulum goes with different trends at different times and if you can learn to identify and then don't stick to one try to you know test and we talk about frequency and consistency right on the on the process of doing things like what is something that i can put out every single day like you say you sometimes you did you know mean sometimes you deep pictures sometimes you did videos right in our specific case the podcasting is that for us we built a system around it so we could be consistent over a long period of time and that's the goal right number one because practice makes better right so here's a here's a very raw example of what i've been you know i talk i mentioned to you before the we jump on the show that i've been on this creative kick right so there's this itch that we me i'm relative had to create content around soccer i'd be big fans you know that's what brought us here to the states our dream was to play professionally and at some point we wanna create something meaningful in that world and obviously what we do now is content and creating these like shows and concepts and testing things and for a long time we've been trying to get together and see if we could do almost like a talk show type podcast and we have a few episodes out there if you guys wanna check it out the football show but he's been going through he just had a baby so he's schedule is like completely bonkers and so that's why also you haven't seen even in the content profit show so you know what i was like screw it like i need consistency in a frequency how can i do it so i put i wrote here mental anchors but not only mental mentor my mental anchors but also kinda like physical anchors so it'd be like how can i be consistent with this show moving forward how does that look like so my anchor is like i'm gonna create every time there's a soccer game i wanna watch what so that's gonna make it easy for me to do it because i don't have to think about when i'm gonna do okay if i wanna watch this game this at seven pm how do i actually create it so now we chose the format which is sim cast so basically a live stream on whatever platform of the camera filming me as i'm watching the game obviously we cannot stream the game for it rights but we can build something with different tools that we can have like stats up and we can comment on what's happening and we can engage with the audience and that was like the initial concept it doesn't look like a podcast still a show it's live stream and here's the here's the fun part once i decided on that format on that anchor everything came easy because i'm like perfect my team plays on this day this time that's when i'm gonna do it we booked all around it we booked the time and i sat down the first stream was a couple days ago and i was like with this european stream lasted about three hours it felt like fifteen minutes to be completely honest i hear the results super unique product we had about four thousand views we have people engaged people that we didn't know on like this brand new thing i it was like we were month trying to figure out like trying to fit it in our schedules like what is our anchor so i i wanna ask you to like what are some of your anchors like mentally sometimes you know to to kick off that creative energy or to start putting the message out there because you mentioned something i really enjoy it which is your message this deserves to be heard like it's it's very selfish official you if you don't put your message out there if you know that that's that's gonna help somebody right so we all need to to do that and see like why don't you share a little bit of your anchors where they're they're like physically or mentally or like what do you do to be able to do that my first anchor every everyday day is when my alarm clock goes off at five zero five am monday through friday and i've got a mental thing again back to mel roberts she had the high five habit but she also has five second rule i need to turn off that alarm within five beeps my wife bought me an a alarm clock that does not have a snooze button very smart on her part so i gotta shut it off within five beeps then in my head i go five four three two one both feet have gotta be on the floor i stand up turn on the lights make the bed then i go in the bathroom high five myself in the mirror i got downstairs j and do a workout now up until four years ago i hadn't worked out i been inside a gym in three and a half years now i workout from home an hour and a half to two hours a day i'm down almost forty pounds and zero alcohol in four years that's my first anchor every day is to get my motor running yeah and what that also does is while i'm working out i listen to positive podcast which give me ideas and messages i listen to people who inspire me so i can think of ways to inspire the people who listen to me and then i'll make a fruit smoothie fruit and vegetable smoothie in the blender i go upstairs i do my first social media post of the day based on something i thought of during my workout so that's where the creativity starts is my lesson for the day and then typically on mondays i will record at least two podcasts to try to stay one ahead and i do that in the mid afternoon and i intentionally block out mondays from my calendar mondays are for creativity and for a lot of the little stuff so i create the shows on that day in the evenings a journal i'll take some notes i'll think of the wildest things i saw that day in the mornings i do a gratitude journal from my three favorite moments from the previous day not just broad brushing stuff but i'll say tomorrow morning just so you know this is gonna be a gratitude journal i get to have a great conversation with luis let's go exactly you're gonna be i'll i'll take a picture of it and send it to you you're gonna be a gratitude journal tomorrow obviously that reminds me of the wildest things that happened to me on a regular basis and that alone gives me so many stage stories and ideas for content just being aware of what's going on around me yeah that's been one of the greatest catalysts for that and another thing i'd love to do at least a few times a week is i'll grab my phone go into facebook messenger and think of a friend that i haven't talked to it a bit i'll hit the little microphone and i can leave a sixty second message or the camera and i can leave a thirty second video hey it's me i'm in the studio i just happened to be thinking of you today you remember the time we did this oh my gosh i can't believe we got away with that but it worked out so well for us hey have an awesome day take care yeah every time people reach out to me and insane oh my gosh how did you know i needed that today and then what happens within a week we get together we get on a phone call we hatch up an idea for something we make a connection yeah and by the way one of those is how i got onto this show from a previous guest lori mara that's right she reached out to me and said hey how should we going by the way i got a guy you need to meet this guy luis is awesome you will love him he will love you and look at that man here we are yes loving each other yes sir yeah let's go not in the weird way yeah no it's steve thank you man this has been so awesome i i hope these sparked some ideas for people listening i know i know it did to me like i'm i'm racing with different things i love experimenting you know we talk often in the business creator club that our you know content is a constant experiment there's no secret sauce over the last seven years we worked from you know with small businesses to very big financial real estate companies have hundreds of employees and every single person that we consider i get successful that they get like a positive roi from like their systems and their content most of them have the very unique process that they've experimented they've tested you know the whether the cmo or the small business owner they're trying new things every single day so what we wanna achieve with the show and with the communities is to provide you the tools to facilitate that like remove the friction we all have things that we're are going through in our in our daily life right we don't we don't need to over complicate anything else so what you did today is see if you thank you so much you gave us some mental anchors so physical anchors you talked to us about the one percent rule right you also told us how you dare the lightning gods one night and got you moving into your next phase of live men and so cool man you share with us also some some of the cool habits that you do to be able to kick start creativity and momentum and different things so i really really appreciate you for some people hey let just say they will advocate to for some people these might sound like fluffy and who or whatever right does doesn't matter try it out right if it works for you awesome i promise you is gonna move the needle forward like create those anchors create those internal rules should be like okay well maybe i don't have hi find myself but maybe i do something else what is that something else right try something new so cool man steve anything else that you wanna add before you head out personally and professionally here's the advice i learned by watching one of my grandfather just leave as many situations a day as possible better than you find them in some way and you're gonna find yourself swimming in rich content and i don't mean go out there and do an act kindness and film yourself like hey i'm awesome i mean go out there and impact somebody's life today and use that as part of your messaging that's all part of your mission your heart and soul your authenticity let that shine in a genuine way you're gonna find yourself with plenty of com content in i know it does sound woo to a lot of people my style has been referred to as blue collar woo meaning show you the tools i roll up my sleeves i work side by side with you yeah there's a lot of stuff going on behind the scenes i don't explain that i do the practical hands on if you do this yeah something really good can happen so that's that's the angle i try to come from is blue collar woo and it's looking pretty well for me yeah i love it i love it i would love to see people going connecting with you i think here your what's the best social media platform from facebook instagram on linkedin you have it all steve ga right yes in all of them so so cool we're gonna leave the links right below too you have incredible show the motivational firewood show right is that how you there's an rn in there somewhere yep motivational firewood yeah it's the registered trademark action oh that our phrase so i don't know money to own that phrase that's awesome the motivational fire show so cool over two hundred and fifty episodes man congrats this is so awesome i'm very very happy that we got to connect and you come in sharing the the your message i think that's it hey guys if you are like if you're into this and you wanna create and remove the friction and move things forward come join us as a founding member i was gonna say founding father founding member of business creator club you can go to business creator doc club and join us there super cool if you don't wanna pay that totally okay go to content profit on the facebook groups completely free we do some of the q us q and a sessions there yeah let us know see any where do you wanna send them where do you want you know people to learn more about you people can find me on social media i'm primarily on facebook at linkedin but if you wanna find my website we've got a brand new one being built but the current one is still there at steve ga speaker dot com so cool guys with that said thank you so much and enjoy your week we'll see you on the next episode

hey guys i'm welcome back to content east profit this week or over the last couple of weeks i feel like i personally had a creative written enlightenment if you have been following me on social media pricing a ton of like different types of content from produced self produced song with chad gp a procrastination that was a fun project to live streaming racing after my kids go to bed to what else shut out and different things and this is all part of an experiment and experiment one because i really wanna find out further i wanna stretch out my creator ability asked podcasting which we love another door and you know how we feel about it but also because we've started a business creator doc club so if you go to business create a club that's our community at the moment we have founding members i think we're still accepting some of those we're looking for our first fifty founding members which are great so shout out to everybody that was in the content profit facebook group that have transitioned to their business creator club and it's been really fun so we've been having a lot of people from all walks of life if they have businesses they're starting our business they have a podcast they do short form and different things and what people are finding in the community as as the first steps to monetizing their content and become profit creators how we call it is to start being consistent and frequent and a lot of it has to do with yourself like how are you as a i creator as a business owner comfortable creating content for the long run you've probably heard the story that for us that was podcasting and as you implement something that we call the publishing pyramid which is in the community there's a worksheet that you can follow and you can identify those high energy moments and your resources and your time and how do you structure your data to be able to create you're gonna figure out exactly what you like to create so i personally have been pushing my own personal boundaries to experiment with new types of content with the tools that we have available whether that's like our cell phone different cameras podcasting live streaming racing you know video games type deal my own personal youtube channel all these things are part of a big experiment to see how can i create a flow that is different that is me that is my voice where i can share my personal stories and people can relate to excuse me to louise the person not just a random business right the luis is a person that happened to post a an incredible community with his brother with fa right luis happened to own a podcast studio happened to run an agency type deal so i'm excited to share all all that and one of those types of content is gonna stick we're trying to find a balance between low friction to how much do i enjoy doing it to how much can we delegate this kind of stuff you know logging daily real own content on the cell phone produce reels not produce reels live calls creating maybe here we are too i'd value to you so have you found the way that you create more effectively you know have you have you found a way that you create consistently those are the first two hurdles that we're trying to solve so with that said you probably listen to the episode that we did last week that we published not not last week that we published probably a couple days ago on tuesday where we talked with two of our community members in our very first open q and a you know we had serbia shut out to syria and shot to dana they have been super involved since day won and since the challenge and syria was asking a very very awesome question about how do you actually monetize an interview podcast because we see interview podcast everywhere twenty four seven and there's actually a pretty awesome breakdown that we do and fancy makes an appearance and he drops his golden boulders like he like used to do regularly here on the show which by the way we're still working to to get him back here on the show so if you're listening send them a dm like dude we miss you we miss you with your brother so anyways but he dropped this you know the authority ladder and then we talk about the different types of audiences and we talk about also trying to use or trying to leverage not use leverage the relationships that we build through the show to be able to grow our business right because if we have something of value isn't the disservice do not present it to other people so i'm stoked that that behind the scenes raw you know call was recorded and then at the end we also share a little bit about are you getting implemented with all their different types of content so that's how we're were able to monetize our show and that's what how you know contents profit the studio everything was born out of that framework so we'll listen to it if you haven't now also as i'm recording this yesterday we had our mastermind call with pot match elite if you haven't checked out pot match go to pot match dot com it's incredible where you can connect with other podcast experts and some of the people that are in that call with us are producers from very very very very very big shows and they're just coming from from a conference and we were asking hey what are some of the learnings what are some of the things that you learn over there the very first thing was like hey i came up long these very interesting piece of data and a very big platform the host he says no more than forty percent off your downloads or if your listens are actually bold listens like people do not listen to the which is crazy and i was like there's no way the content profit people to listen to the whole episode so please prove me right but with that said i understand we're busy right we have things to do we ask consumers we are bombarded by content twenty four seven i've been pretty addicted to my phone lately so i was like i don't wanna consume anything else and we all rotate through life and we all find it new things that we wanna gonna consume our time is very limited and i don't understand and we have to rotate so i personally learned that but also that's probably a hard pill to swallow for a lot of people that are putting a lot of effort and resources and time into these process that we call content creation so i wanna tell you you not get discouraged because the rest of people are gonna come i'm gonna connect with you and we can get better i'm after time so what are two metrics that you can look at when you do long form content so one on youtube for example click the rate so if they don't they don't click through that thumbnail they're not gonna watch your video and then average view duration so whatever time that you're looking on creating video depending on like what you wanna do those are the two things the more people we get into the video awesome and then we would try to keep their attention longer so ask your question when you see these data it's like how can i get more people in it how can i put more attention how can i drive more attention based on like that specific as well to youtube first creators pay a more attention to the thumbnail than the video itself and then once you're in the videos like how can we keep their attention going forward now that kinda trickle goes a little bit to on the podcasting world if you do long form audio creation is we're gonna be looking at the seven day download data that apple can't provide you if you have any questions please send me dm go to the facebook group punch profit you can ask her there completely free if you want a little bit more attention and a little bit more open q and a anywhere we jump in there with you go to business career look up now seven data because it's gonna tell you how good a performance your show is doing in those for first seven days and if you're trying a new marketing tactic a new marketing campaign you can actually measure based on the data of your other episodes and then there's a completion rate people that listen to the entirely of your show so you're gonna see episodes that might be seventy three percent completion rate sixty percent completion rate thirty percent completion right so start looking for those outliers on both ends at the very top like why people listening to this entire episode maybe the conversation was incredible maybe you are answering very specific questions on that episode and you're providing value all three maybe you set up a really good hook at the beginning and then you're delivering your promise so people stay with you and then on the country what's happening to the outliers of the bottom right of that graph the people that you know maybe ten percent listen you know twenty percent what's happening why people falling off right was i off that day what's going on so hopefully those are metrics you can go back and look at them and start to come up with a plan on how to get them better and if we get better every single time because we're consistent with because we're frequent and we're testing constantly testing our content then we're able to get better and it connected the dots through the six levers again the critical clip now that to me it was interesting on how we started the conversation with our mastermind and then our host alex he had an interesting question where he's like what is a podcast like what's the actual definition of a podcast right and i have a report here that will shed some some light on the the industry but that shouldn't cost a little more debate than anything else in that in that in that session that we had yesterday because obviously we've been in the industry for a long time we've known people that have been there for eleven twelve fifteen years so they were like the grandfather a podcast podcasting but there are new creators on new businesses that are starting to create thinking they want a podcast are thinking there are producing a podcast when then they are not my question is like well why do we want this world podcast to be like in our lingo as in like what we're creating and why people getting so confused so alex was sharing a story where you know he's getting forecasters expert to his live event that he does every quarter and it is incredible out of pot match again pod match dot com go check him out and this person submitted a form where he says that he had a podcast and turns out as could not find his thing but alex team could not find his team like everybody around it could not find these podcast in any of the feeds in any of the platforms and they ask him hey why don't you send the link to your thing so it was a linkedin link with a video right that they were calling a podcast but at the end of the day it was a live video on linkedin more like a show right and be because it was not a podcast by definition because by definition the podcast needs an rs is feed that's where you publish your podcast that's how you own that content the only content that you actually own you can actually grab that rs is feed and move it to different platforms based on where you wanna publish it you own that which is super exciting now this person goes super offended but they were recording linkedin live video pretending it was a podcast so now that it that brings me to the next part it was like are we just pretending to have podcast podcasts like so now we can get in the nitty gritty like he's that a good thing is that a bad thing and we start sharing different examples of people that might use a podcast studio for example which i've had people in our in our studio comment and type of record like that where they're like hey i just want like podcast style content no was like what does that mean it's like literally sitting down in front of a podcast mic and answering these questions almost like pretending that somebody asking you these questions in a podcast setting that instead of going actually guessing on a different podcast as and answering this question so my question is like why are we doing this like is it a popular thing is it a trend and hey no judgment if you're doing this no judgment whatsoever we can get like really creative what i personally don't like is if we're lying to our audience you know that that doesn't see sit it right with me so i've actually come across different ads and different people that are teaching entrepreneurs are teaching creators to actually sit down on pretend you're having a conversation with somebody when in reality you're not having it so but it in the comments like is is that something that you enjoy watching is that something that you trust i personally don't know but again to each of their own if the piece of content valuable awesome like is it a tactic to attract i guess authority relevancy and trust because you're pretending to be interview by somebody is it more of like fake it to make it is murky like this is like very murky what i say is actually if you wanna do that go guest another podcast you know you're not just chasing the cloud of the visual aspect of a podcast of a nice microphone for example you don't need a ice microphone microphone right like this thing was in a closet per a year before we even started recording podcast right is what quality of the message over quality of the production a hundred percent at the time and you can deliver it however now test it out prove me wrong is it the this is a fun experiment right are you going to to dine for mike is that your message is that your thing and then try that same message on a different setting maybe organically with your phone maybe without the podcast setup up see what happens like what was it better i don't know i think that that could be a good test but please please please don't lie to your audience don't tell them you're being interview when you're in reality or not right so that's a that was a fairly topic yesterday sir for sure so that's that comes to why my point out having me mirror on my little post it note the the fake clips where we call those i don't know so what is truly a podcast right is it a video is it a linkedin video a social media video is it long form video is it audio only so podcasting was born as a audio first platform and we personally in content profit we're born out of a facebook live but we strip that audio and we put it on the rs fee the platform if you don't know what it is you can go to our partners bus pro dot com and they can set you up completely you can go to business grade club and we can walk you through it but this is where people listen to you right and again trends change like people consume content in different ways so we could have a podcast as published on audio but that same podcast as can be recorded on video like we're doing right now and that can be published on different platforms like youtube or v or loom or different things where you can give it to your audience the best vehicle so whenever you go and you start planning your content plan the reason we recommend the audio as well because we've seen a lot of trends a lot of people that are requesting just a video now is because the audio listener tends to be a little bit better educated with more resources with more time because they're listening to you and in our specific case with companies profit we love the audio audience because they are the ones that end up connecting with us on coming and being part of the community so if you're missing on that don't go i start publishing numbers might be a little bit lower but is the hardest platform to grow a hundred percent but at the same time is the best so with that said i wanna go and share screen here with our the the bus wrap podcast for you know reports see if he shows up there we are of may twenty twenty five for those listening right there were ninety six million nine hundred eighty seven eighty five thousand can't read monthly downloads oh almost ninety seven million downloads one hundred and seventy one thousand new episodes and a hundred and twenty thousand active podcast this is very important because youtube there's millions and millions of active channels whether they're consistent with their uploads that's questionable but there is a lot less here on podcasting so the fact that even if you publish i think the that was last time we charged at nine episodes you already top ten percent of audio pie podcasting and we had a we had a customer that i had to call two days ago because i was looking at their stat and they stopped recording in our studio they had a little bit of a break there they're going through life changes and i was like guys your twelve episodes with these amount of downloads they were closing to top nine percent in the world with just twelve episodes and i was like why you have that's on indicator i they're not gonna be millionaires tomorrow but that is a really good indicator to that what they talk about is so powerful and people needed that we need to continue to put the message out there and start putting the pieces together for those six levers to get together messaging creation so creation i wanted to get them back in the studio so they can record production monetization distribution all these things right so make sure that if you're looking for those indicators you can do that so a hundred and twenty thousand active here in the world so now important to to be if you're not pressing on these platforms please be right number one obviously still upload podcast podcasts with about thirty five percent of the traffic spotify creeping up with thirty four percent they also have a video a video a video feature where you can upload video first you can also do clips so pretty interesting people consuming on web browsers that's actually the third one we have about seven percent which is interested obviously buzz route embed player about three percent and then we have platforms like cast box itunes overcast pocket cast overcast is also one of the bigger advertising platforms for for podcasting specifically and then you have amazon music everything below like one percent pod bean amazon echo about five percent cast four percent so interesting interesting interesting so obviously the main two apple poll on spotify just keep an eye if you publish for free on spotify nothing really truly is for free so you become the product and they're just putting ad placements on top of your episodes so heads up just make sure you find a provider that you can control programmatic ads or dynamic ads or different things like that as far as like consumers we have united states with about forty three percent makes a lot of sense where the bigger consumers is here also buzz spread is an american company so i don't know if that has to do with it then we have united kingdom with six percent canada with four point five percent netherlands with four percent and so on as far as like devices apple iphone sixty two percent so iphone users are the top top consumers for podcasting and then you have android with about twenty three percent and then you have windows computer five percent apple computer three percent it's is useful maybe depends on how people consume your content right on not an apple iphone there might be some functionality where you where do you play the links where you put them on as far as like connecting with people and as far as like device types most people are listening on their mobile devices eighty seven percent and then on computer about nine point seven percent this makes a lot of sense because people might be doing might be driving might be doing some chores they put it on the mobile device and so on it's interesting i would love to see something like this for podcast specific on youtube because we talked a a lot about how it might be really challenging to compare the two because our podcast podcasts on youtube might not perform as well as the audio just because when you go to youtube you're also competing with different types of content so there's more competition there's more volume and with the big big time purchases that we've talked about behind the scenes a lot of them run a lot of ads on paid media to grow those shows so things are consider i think those are all really really good indicators so what do you think i this sounded a little bit more like a rant but kinda recap a little bit while we talked in the community as far as was like podcasting top lessons i think there will be like okay how can we you know creating an authentic and honest way if that's what you want a hundred percent we fully support you if you have any idea or if you want some guidance in this complex content ecosystem i'm trying to find out your way let us know go to business creator the club we're happy to help you in there or if you want help for free you can go to content profit on facebook and we can answer your questions there as well we hang out here and there and if you're in jacksonville visit a studio podcast suites we're right there around it both content systems and different things so what else next week i'm excited this week my kids have been away with the grandparents and i have had a lot of free time so maybe that's why you see a lot of more different content so i have i have the time but but yeah back to routine baby alright with that said thank you guys so much and we'll see you on the next episode take care

guys welcome back to content profit in today's episode this is the very first one we've been talking about business creator club for a while now and this was the first q and a session open q and a session that we did hey with incredible members of the group so we had serbia and we had dana that have been very very active in the community and they were able to join us and syria asked us a ton of incredible questions about content in fact i just had like the onboarding call like right that with them and us like stop stop stop bring those questions in into the session so then we can record it and put it out there for other people so he wants to know is the if the model number one of interviews on podcast podcasts for thing is actually profitable because he sees it all over the place and kinda what the advantage is so once he comes in and he goes and does a very deep dive with like who should we invite to the show how do we train the conversation and then we share a three step system for you to kinda monetize from the very first one and then we also talk about different frameworks because data is not doing podcasting it's doing as something else so we go over different frameworks that can help move the needle forward so super fun conversation with the people in the community if you're not there yet we're looking for our first fifty founding new members so go to business creator dot club come join us if you have any questions reach out to me on social media and we can go from there so enjoy the episode or any any questions open open board so i don't know who wants to go first okay cool so just to provide more content context for my question my question is is more about till this point in time over the last seven years i did not actually have to create content because i was selling one on one and now since the family is growing and i wanna spend more time with my kids so i wanna to actually start selling one to many and the goal is showing one to many there are multiple mediums of selling one to many to web house and stuff but i also want to leverage content because at the end of the day it helps me with my advertising and costs as well and with a lot of people going on to doing the interview site like where people are doing interviews posting it is that still a viable option for us to go forth especially when you have not published since the last few years if got caught up in the last second for me you said before the vibe was is it going to be is interview model still viable to get attention and to accelerate faster and to get more audience reach especially when everyone in the marketplace to because when everyone does to mark what when everyone in the market does the same thing it becomes ordinary and it becomes impossible for you to stand out in the marketplace what do you mean by the interview model i guess just like interviewing as how basically like you are expanding your reach your influence through interviews where you are interviewing different people bringing the different people to the show talking about specific topic reaching out yeah and stuff okay that is one way for that's one way that i think i can tap into the world of font and creation yeah as i create more content that is more expert based content or solving different problems yeah i you wanna take a step some i have some thoughts on this so first is like thinking about the medium right so if we're gonna if we're talking about interviews for the most part might be you know the the medium might be some sort of loan form so it's either gonna be youtube right i mean you can post it anywhere honestly right we we're we're man mainly talking podcasting right we're we're talking that sort of things so you say you have experienced selling one to one i think the advantage of interviews is the fact that you get to build rapport quickly with the person that you're interviewing so that is the audience number one right you can make a sale to that person right you can transition that conversation to something else but again it's not leaving the model of one to one now the value on that is you know what we've seen with with other people's podcast with our own podcast is not all the podcasting is a tough medium you know i will say it it it's a change in medium there's not great discover maneuverability therefore you need to have good promotion right like you need to have mh i like you create your podcast and then you gotta go into put on your marketing hand and be like distribution how am i going to promote my podcast to get listeners into it now just like any other video right then you gotta see well how how many you know what's the retention looking like into this right like people are going beyond on the hook all these things right i i mean it it i can make it as overwhelming as you want right now no i'm not are overwhelmed i'm still you that's the video idea right now if we keep that medium that interview base and what you're trying to do so one too many i think the value in there is a is easier potentially and i'm doing our quotes here because everybody might be different to tap into other people's audiences right so we have a few concepts in here that we've worked out through our like or or podcast in journey one of them is the ladder of influence right which is you know let's say tony robbins is a level a right top of the ladder and we are a level c is gonna be very difficult to make a jump from c to a and get tony robbins and then potentially leveraging his audience right right but it might be easier for us to get somebody that is level c that they might be willing to share our interview you know they might be able to cross promote the podcast has you know if we do clips and we tag them they might share them again there's multiple ways we can promote a podcast podcasts right but a level c influencer right influencer that is kinda like a line at same level might be more open to sharing but we can go to a level b right and then we can leverage that level b influence in a way to then and get to like higher levels of influence so that is the value that i see on podcasts you know one too many which is you get to leverage other people's audience but you need to be intentional and it's gonna be work you know like i'm i'm not here to sugar coated like yeah the you make an interview and people will be sharing it you're gonna be awesome it's gonna take work you know you might only write the emails for them you might have to create the social pieces for them and also they have to be social pieces that are enticing and and i'm good enough that they will be like i'll share this right so for what i recommend people that wanna get into at first is i do like focus on the big one relationship that you have in front of you which is your guest right mh so if i would probably focus into selling some sort of you know high lifetime value you know product that you have i don't know if it's a service exactly you might have to fill me up in here exactly what is kinda let your yourself store the service i do your product of service so right like so if if somebody you bring somebody i guess that transition is really easy if you're talking for them for you know let's say thirty minutes to an hour and you're having a good conversation with them you're building report you can easily make that transition the way we do it is like at the end of the conversation like hey they're like sorry by the way i don't know if you know exactly what we do right but like this is it and that like oh wow that's interesting obviously we're bringing in guess that we in a way know they might already have a need for this as well right so you can like do another little real prospecting in that is one of my other questions as well yeah exactly it's a it's it's an awesome question it's just like so low pressure and then that transition that can transition into a conversation but yeah let us show you the they're behind the scenes let's let's schedule another call and then i'll i'll just guide you through the stuff what we do and how we can help all that stuff right so those are like my big thoughts on the one to many with the interview model now you can put money behind that's the other thing you can put money behind your podcast and now you're gonna get a whole bunch of people based on our personal experience when we put money on podcasts sure you can get a a lot of downloads which not necessarily means you're getting a lot of listens right we just were on a on a master yesterday with the pot match group and the producer or the ex producer for alex or moses part because he's in there and he was talking that he heard that usually about forty percent of down us was actually do not translate to actual listens right so people that they might be downloaded in your episode but never listening to it so if you put money behind it is you know you're gonna have to create a kinda like a baseline on you know how many dollars am i getting how many actual listens am i getting how many people are you know what's my retention what is my stick rate from one episode do they go to the next one because that's how they build report right it's not just on one episode so again it's a it's a hard model the in one i i feel like a lot of people just kinda like sure record podcast is an next thing whatever i think podcast is amazing if you wanna build a high level network like that is the honestly that's the one reason i'm like i love podcasting is because i get to make the coolest friends and you know now we have a contact list of some incredible people that it would have been very difficult to reach before and now we have rapport with them right and we can reach out to them so if you want to get into one too many with content sure you can start organic content as well might probably go to thing that i would do right now is start to build your invisible list right how how some people call it which is when you post content on instagram on facebook and i'm sure all social media do facebook has a data of who watch what percentage of your video right and then you can re target those people with more content right so that one is gonna be a little more proactive in the sense that you will have to maybe run ads to re target those people and i wouldn't re target the junk just with like a value content i would like something valuable that demonstrates your competency right about like doing the same but at the same time it's like a call to action like hey if you need help right like i'll i can help you out or if you have some sort of resource common this i can send you the research right there's a bunch of strategies for those but i think that might be the best strategy to start with one too many a scenario right because it's not too expensive to re target the people that have already seen you so now you're getting you know those kinda like follow up touch points and then it doesn't take that much if effort in comparison to like a one hour podcast to create a you know a valuable piece of content so you can get feedback quick you can get quick feedback by posting those and running retargeting ads to the people that are watching you already mh mh makes sense yeah so big thoughts i know question i've got some follow questions around this as well so one of the follow question that i was thinking about is around the point of retargeting the people so for you to red target the audience first thing you need to have use you got people to watch the video so rather than just posting the piece of content and open the content cards actually listen the platform god's actually publish it exactly what are the other distribution platforms act that seem to work for you guys to get more eyeballs yeah so hold on can can i can i chime in before you go into the ads so i'm just gonna make this distinction real quick and then you can go ahead i mean you you gotta think about this like all this is paid somehow right like we pay it with their own time which is the organic reach right for the most part like i'm gonna spend my time creating content you know i'm a put it out there and then i'm a wait organically to see what is their response from people i'm gonna get some feedback i'm gonna use a feedback to make my next move that's that's just usually how it goes right the other side of the coin is money right i for my distribution and accelerate that feedback loop by running an actual content so you said i can put my content out there and wait for the distribution got to do this thing right you can do that test see okay is my content engaging enough that you know people gonna look at it i recently heard that it's actually which i am it might be one of the experiments i i i wanna run here in the business greater club which is you know my instagram is is pretty old my instagram is from like you know when else in college i have a bunch of friends in there and the idea was your friends are hurting your reach because if you are your content when you publish it earth is first being shown to the people that follow you right and for the most part at first one they whoever falls you might not have an interest in business or whatever correct you know they might they might not be interested and your friends might be like okay whatever people posted said another thing i was scrolling it might be heard of your reach so the idea but i just heard is start a brand new account like open up a brand new account don't follow anybody literally just start posting your content and let the algorithm reach the people that are interested in that and eventually you know it will build an audience again that takes time right i think it's a this i i still think it's a decent idea on the flip side the money side of things you can create the video and the say put ten dollars behind it just for video views right not least know nothing just for video views you're gonna reach x amount of people and then you're gonna get data right you're gonna get data down who watched twenty five percent of video fifty percent of your video one hundred percent of your video and then you can create audiences based off of that too like okay well i want an audience based off the people that watch one hundred percent of my video because clearly they're interested mh i need more people like that right so that feedback luke is you're increasing it by paying the platform so again right you have both models if you have time and you're willing to put in the effort on that one hundred percent why i not try the anyway i again i always think that's a more than viable way but just just keep in mind you know the people that have a hundred thousand followers all the stuff that doesn't only a very small percentage of all the people that are actually in there so and then if you want to speed up that feedback loop why don't put money you know money behind it on the distribution see what is the the answer from people and then move on to the next step sorry the then that you got it you're not you you're good i think it's very easy for fun you me to kinda go in like a heavy details because we've seen so many models right not only like not maybe enough from us but from the people that we've helped and literally every single model can work right like that's the beauty of it so this is why we harp so much on find your flow and it's gonna depend on like resources so i drew something here where is that a reason you're levi towards the interview side no i see a lot of people doing it so i was like a is this something that i should be focusing on that's it pure based wash it yeah so sticking to an idea as long as it works i'm more than happy to test so my my theory that a lot of people go on the podcasting side or content side to the interview side is because it's very is it it's probably the easier way to get it going right like i don't have to think about my own content like i can just go ask somebody about the stuff and we you know it's then you can repurpose stuff and you can multipurpose stuff yeah exactly and you know we our business our agency build business was built based on on the people that want that right like right so here's an interesting part they're all the same so you're like man again another talking head video of these two people having a conversation right like so if i'm a true believer that it has to be kinda like what's the next part to that that's just also started that's not the end of the content itself like the goal is not to have the best interview as possible of course like that's part of it but there's there's something that comes after the conversation like once you said that relationships so in our specific case to be completely honest if the podcast does well awesome i mean that's how we found many of you dana you find us through the podcast right mary you find us through the podcast people have been in the park in the community find us through that right but that's like i think dana found us after five hundred episodes right like like it's crazy so part of that is like the relationships that we built with the people that come to our show is what helped move the needle because there was a plan afterwards so i think that's where the benefit comes the other aspect to this it goes back to like messaging so let's say your interviewing people most people take the role of the reporter right so they'll be like sorry yeah tell me do you build your business and then like i'm learning from what you said so what happens on the audience level is that now the audience is positioning you as not the expert they're positioning the expert as the expert right yeah that is also something that i was worried about so how do we how do we flip that is we are basically you as a host inviting people to your platform because we're both passionate about topic and we're both gonna speak from a place of authority and then i know i know that you're newsletter so but this applies if you if you also collaborate on on the writing side so sorry yeah you have your points of view over that topic and you're just having a conversation with this other expert about that topic right so i'll be like hey i respect your opinion but you know we've tried this or i like this and it's okay to be clear and find out kinda how what they do it but the angle is a slight different so what happens is now we're also leveraging the interview to position yourself as a as an expert because you're also giving your opinion so on the clips on the segments is not just you asking a question is you giving a point of view on that specific topic so i'll give you an example on the messaging side of that let's say we just had an interview that came out with kim that we were like at the keys at one of her events and she's talking about how she build an audience how how she was able to fill her event with her method and it mostly she does a lot of p she go to tv shows like that's where her people watch the content so i'm like well that's super interesting what we've seen on our side is eggs y z and you know we've tried this now it's not me like oh that's so cool how do you do it is like hey i'm doing i give my opinion and then i'd be like how can we integrate this and now it becomes more of a collaboration instead of an interview so then now whether people listen to me be like oh sir knows see stuff too kim is awesome jack she's bringing you know a ton of good value but i also you know now they see also see you as an so that's number one and then i wrote here let me see if i can i can show it here on the on the ipad is this is this is your here right and then you have your podcast mh and then after the podcast you have the ask the link of the video that i sent the youtube video that's our vlog but at the very end the last like eight minutes we explain the process that we do for the show like to drive the opportunity so obviously on this side right you need you wanna sell something they want too many they want what's the want to many is it a workshop is it a course is it you know what is it right so we gotta decided on that do you have that decided yeah workshop a workshop awesome perfect so now do you have an opportunity to make an ask to that person that comes to the show right and this is like we have to do it with two hands because there's a lot of people are like oh yeah just create a podcast so you can sell to your guest there's not what i'm saying here is your guest is also your number one audience member because they're listening to you while you have conversation so if you have the conversation from a place of authority they're gonna be like man serena i knows you stuff right about the topic that we're talking about so they ask what happens and on the video i share like the three the three questions but it's basically a kinda like what can we do for you like this was awesome do you know three other people that might be a good fit for the show and then by the way i don't know if this is for you but we do x will you be interested in a behind the scenes type deal or i would love to collaborate with you at some point right some degree about eighty percent of the conversations if you do it they'll say yes to that because they already they spend a bunch of time with you already right they they build the the report so that they can become a referral source they can become an opportunity potentially a customer right but you know we're not just to sell them right right you can you yeah you can exchange you like i said it workshop so now that person that you ask they might they themselves this is where i see like the interview is a starting point they themselves can have access to your audience so be like okay who's gonna benefit from serbia workshop who's who's gonna benefit from from your sir in this case people who are not using ai and creating offers manually in this case i have created ai tool to create offers so you wanna teach you do you wanna show people how they can leverage ai and improve their offers correct so these people that's a starting point of it and that's a entry level okay so the then it will be like business owners entrepreneurs that are kinda familiar with ai they have an offer and they know they can make a better type deal for example to be very specific people who have can existing offers but the upsell one of the biggest problems is upsell do not work very much so they need to come think about ideas at a later point in time they need to go up with offers on spot to test and very faster so that is where the ai two can create a speed up the process of thoughts and create offers that you can test faster okay so obviously they have to pro the they need to be promo where they they'll be like i have an offer but it's not converting i need to test and i like the creativity i don't know how to test this fast to be able to do it so i'm gonna i i'm gonna try to do ai as a solution to help me test this stuff okay so now the question is who has those people right like what person what community what platform have those people do you have somebody in mind let's say yeah not counting they're mined and golden okay russell ransom perfect okay so based on what funds you said level a influencers the those are level a influencers totally okay when we launch content profit we're like we're gonna get russell russell has now come to a show mainly because we haven't asked but it's like the level a right correct but we also started bringing level c's level b's that might have smaller community so ai wei might have a customer and i'm not saying don't go ask her maybe go ask her yeah right there's gonna be moments where you can leverage let's say they're launching a book they're launching a program hey ai i have a i have a podcast your show is a way to add value to ai in that case because she's gonna promote it there and then you have access to to that conversation but let's say she has susie and susie built a community of maybe a hundred people entrepreneurs with your point now susie sees is your guest because susie has access to a hundred people now that's the starting from from like one to many so after the conversation hey susie this is amazing by the way i've checked do you have these incredible community i've seen some of the posts you know i've seen some of the testimonials is incredible you're offering a bunch of incredible results to these people by the way i've collaborated with other people and i found similar to your audience and i found that this is a problem that the experience i would love to collaborate with you i don't know if this is for you but i would love to collaborate is it is it okay if we maybe schedule a twenty minute conversation tomorrow to kinda go over while you know what would build that can help him and solve the problem that they're experiencing right now in your community i promise you susie say will be like it's she's gonna think about it as she's gotta be like at least you're she's gonna give a chance to that call and then that call that's why you make the the the movement to or the offer to her be like hey can we host a workshop together and now you're not selling her you'll be like hey susie susie is gonna bring you on and she's gonna be like hey here's sir yes she's he's gonna help us do that and then be like hey i'm we normally charge x amount for these workshops per a person i'm okay and then you start ideal realizing like what will be like a good option for you guys who collaborate hey maybe we sell it to the audience maybe she do it you do like an initial session for free and then you're able to sell to those hundred people now but you have susie backing because you had that whole report so that's where like inside of the that's why i asked you like who's your client but then this framework is here so fast pack to cash that's the question that we started at answering and he's like okay well if you have content right and then there's an audience that watches your content that say it's not susie how can we get to this the fastest well if we need a high volume for our funnel to do that that's all the questions that you asked earlier can we run ads can we do this thing but to do that it might take some time so be like okay do i have the time to experiment and try this stuff or if i need to do it tomorrow what's the fastest path is a conversation with the decision maker and that's what we just talked about right so you create content yep audience ads well for ads whether they need to go they need to go to price a landing page right an offer or a thing right so do you have that do you have the funnel do you have the landing page you have the copy do you have has that been optimized to me that sounds like a lot of work if you don't have it ready right or to test it out like that will probably take is not wrong people do it but it might take a little bit more time versus you create a content you have a audience which is one person which is your per your guest you ask for collaboration and then you have the opportunity for the workshop so nice does that does that clarify a little bit like the levels they all work it's yeah we need to figure out which one might be the best and maybe to test it out be like you don't need to record once a week maybe you launched the show happy to help you with that that there's gonna be a resource that's gonna be in the group we can hop on a one zero one super simple to launch the show and be and you can record be like okay i have these thirty prospects and you do a sprint if you need speed you do a sprint where you interview every single person in the next two weeks and you tell him hey guys we're pre recording the show gonna actually launch in a month please launch it don't be that guy that don't doesn't launch the show right we're happy to for you there as well yeah and they're gonna come on and you're still gonna be able to do thirty asks in two weeks guess what you're gonna get a ton of feedback that you're like oh sorry yeah that's something that i need that's something that my audience needs that's something maybe my community needs right or they're gonna tell you we're not really looking for that but the speed of conversation and they don't have to be one hour shows we can get into the logistics of the show it could be like a ten minute show that the premise is one question about ai right and then that's it and then you can stack in worst case scenario you have content yeah and then you start the distribution right so anyways again are easy for us to go to overwhelm zone i'm gonna stop right there but right i really you really helped me with ross you really reminded me of a thought that i had then i wanted to create content when i had no leverage i would reach out i wanted to reach out to people saying that hey most people ask you to jump on an interview which in your business schedule is not going to work so here is a question could you record a quick two minute video send it to me and i'll upload it as a short form reel and if you feel like this is something that you can actually do i can send out multiple questions you can call off them and i can put it on my platform and that becomes something that as a content engine as for you to get more reach as well that's the thought i had i never expected it yeah i mean i think it's an interesting thought i would probably i personally and i think i would challenge that idea and again all it's all test and i would encourage a hundred percent go it and see what happens my only challenge there is the fact that you're not having a conversation with that person you're not billing off report if you're following the model that we just explained i don't think you're billing an off report yeah to be able to then do the ask yeah versus i'm jumping on a conversation with you whether that's on instagram or zoom or reverse riverside whatever platform and we're having this connection because what happens is they jump on the call you have brief conversation i do sir you're nice meeting you like we're welcoming human being some so excited you're here i'm stoked to talk about it you create that excitement right like and then that person connects with you personally right and then what happens is you create an a this human connection and then it's super easy for you to make that ask after the conversation if it's valuable right like we have to work on the messaging and be like okay is this actually valuable for that person too so you're almost like what was the analogy fancy see the the it was a the peanuts or the or the like you add a you keep adding like food oh oh the candy the candy analogy you okay so luca right lucas logistics six lu bubble gum right all these things and he's always pop how i get some gum right and i might gonna be the bit best for this like it's like of course so i grab and i have let's say let's say candy or tic tiktok right the orange tic tiktok he loves the orange tiktok so i'd be like of course here's one orange tic tiktok and he's like all happy and then be like oh no actually can i have it back is it gonna be hap is gonna be happy definitely and then i'll be like hey here's you one tic tiktok actually here's two tic tac actually here's a third tic tac but hold on a hold can i let me get that tic tiktok back alright so he now he still has two tic tac so he might not get mad the more tic tiktok i give him he's gonna be very happy and then let's say he has ten tiktok in his hand maybe i'll ask for one he's still gonna be very happy because he has nine yeah so same thing with our guests right what are the tiktok that we giving them what's it value that we well we have a incredible like relationship because we had a pre cool then we made it super simple for them to join then we're pushing their product pushing their community pushing their message together with like our opinions they had a great experience they're happy now when it comes time for the ask at the very end then we're not taking the only tic tiktok we gave them we just build a ton of rapport ahead of time we're just taking the ninth tic tiktok and they'll be like dude it absolutely let's collab right so like how do we build enough you know report and give them enough tax ahead of time so we can make that ask for collaboration and that's for these very specific ones so if you do for example if you do what you're doing and again maybe prove me wrong sir did go execute it prove me wrong but i know like as a host when somebody sends me that like there's more friction for me to do it like oh i have to put it on schedule it's like maybe the same model but you're like hey lisa let's hop on together i'll just walk you through it super simple as easy as possible because the end end goal is not the content the angle goal is the relationship is the ask so on right so i'll challenge that one mh but again maybe maybe the people that prefer to do that i i don't know right i just got an idea so what i do is i'll stack up the interviews ahead of time talk to people the relationship do some kind of on offer or at the back end once i have the relationship once i send them if i send them hey voice not saying hey is this a question how would you do then i can get a response faster i'm just tapping tapping tap tapping b in their circle to build a relationship not a bad idea yeah i mean to try it out i'll do report back yeah let's do it i'm we're the accountable and i really like the thought process of not only selling the people and rather than selling them you can also share me with them my frame was always selling the person and you gave me a perspective that how i can turn that one one to one too many yeah definitely i'm going to do that awesome daniel know has that being helpful do you have any any questions i mean yeah know it's it it is helpful i'm i'm curious on like how you know i'm back when i first started doing contact me and my friend were just talking on camera doing interviews and we wanted to kind of do a podcast and of course yeah that didn't really happen but like how do you guys bring in interviews when you're in that early stage like maybe siri is in and i felt like that was something that i got stressed about was having to you know find people without any systems you know real systems in place yeah good question do you want me to go funds here you have i mean my to say something that would be first is you're gonna have to get comfortable with people saying no thank you you know because we're gonna have to ask obviously a lot of people that that we might want to have on on the show going back to the ladder of influence right it's like okay if i ask russell bronson like i i not even get an answer right he might just looked at it whatever he a assistant be like hey no thank you but then if i have somebody that might be you know in more more equal terms you know business wise with where we're at but if we wanna ask them to be on the show that person probably will be more open to be on the show with us now what we did was leverage those relationships that we were creating to get more people on this show so again we and full transparency we were lucky to at some at some moments right like we got crystal on the show and how we got him was we were we're actually at a at a live event for i forgot the name of of them but i they it it's kinda like a business that doesn't exist anymore but they were doing a live event and he was a keynote speaker and we on the chat we were like hey dude chris we got a park because he wanna be in there and he was really the questions and he's like yeah sure send yeah send me a message right so that's what my brother talks about you know had the hashtag table face so some of them we got lucky right we got tall brown he's a huge marketer i was reading his book and i posted some stories you know making reference to the bugs that i read it that i liked it and he answer answered and i took that opportunity to invite him to the show again those are level influencers that maybe we get a little bit lucky you know it was a good combination of you know the moment and us taking the initiative of asking them but here is the gold which is when you have somebody on your show at the end of the shows those three questions that my brother was was talking about one of them is say hey now that you experienced the show and you know the type of people that we want to talk to you know what we're talking about do you know anyone that would love to be a guest on this show and i'm telling you if they had a good time if they you know you build rapport with them they're gonna be like absolutely i'll introduce you to anybody that you want some people might be like oh yeah i already have like three people in my mind like let me introduce you to them brad and then it's just it's more of a little bit of a follow task more than anything right now and you told me you're gonna introduce me to these three people he said okay we usually tell them so it's low friction for them we tell them that hey like awesome what are their names like i said okay if we reach out to them and we just throw you under the bus you know like joking were hey do dude like dana sent me to your profile alright like they dana said you will be a great guess in my show we're already being recommended by somebody so that's easier yes for people right and that is a great way to to reach to you know higher level influencing that that ladder influence so honestly as soon as you get like a few yes it is way you to get more because then you know their rapport does a job and jesus gotta ask this fee like alright else can i can i bring and they're usually asking alright what type of people are you looking for and then you got your description hey look i'm looking for you know business owner that has done at least multiple six figures in revenue in the last year their main focus is newsletters or you know they've tried newsletters maybe they failed they've done successful companies in newsletter you tell them the description that you need and they're gonna be like you know what i got the right person for you i know somebody awesome write out in the name right there ask them hey is it okay if i reach out to them and you know tell them that you send me some of them are gonna say yeah absolutely some of them are gonna be like let me you know ask them if they're interested and then i'll connect you guys if they say that then you just get follow like hey you know do you reach out to your friend to this person and all that so that is literally have we've done over five hundred episodes every single person that comes in we're like do you know anybody that would love to be a part of this and i don't think i know of anyone i can't remember of a single person that had says no i don't know anybody everybody's is always excited to connect to somebody else and the cool part is like even if they don't end up coming to the show because we still do like a pre screening for the people that that they refer you got more connections you got more conversations right so you might jump on a free podcast call and be like hey yeah let's let's make sure this is an actual fit for the show and then you get to meet and then you're like wow you actually have needs for this that i can help you with let's keep that conversation going you know yeah yeah at the beginning it's it's a lot of hustling and just getting those yes but the big the big key i mean i'm not doing podcasts or anything but i think the big key is asking those questions at the end which something i never really thought of at the time or even really new yeah so i mean for those newsletters if you're doing like a p like a collaborative piece with somebody yeah is this he's the same principle right and that's what i i like to talk know so much about like the specific strategy but the principal and the principal just referrals alright it's like you can ask for referrals regardless of the media or the vehicle that you're trying to implement right at the end of the day is you're gonna do these newsletters you have a conversation with somebody asking for for a referral for a next conversation and that way and at first the the the first people that you might need to leverage so it's not so much of a hassle because i understand that and i'm like i'm telling you i'm like i'm not anti hustle but i'm like i don't wanna be doing that that part you know you can ask my brother i hear i hate like they called and that stuff me too too me too so what what we first what we did like the first couple of episodes were actually people we already knew there are people from our network yeah and and we like we reach out to a friend hour like hey dude like you do this you've done it for a couple companies you wanna be your first guess he's like heck yeah dude let's do it and and he got he has people in his network that we don't know and then he i us to some more people and like and there there you go of course you're gonna be some people that you might have to do some masks and stuff like that like now i personally like we have a content profit pipeline that i'm like oh when i you know either read i'm i'm sure you know growth in reverse the newsletter when i read the growth in reverse and i see an awesome creator there i'm like oh let me put them in content profit pipeline i'm gonna reach out and see if they say yes or no but like i know they'll they'll be cool right cool to have so yeah yeah so eventually you get more comfortable asking the the questions yeah and then now we have we have a few minutes here left but like do you are you thinking in collaborations whether that's not plugged gas button on the newsletter side because like we can maybe make it super specific to like what are you're trying to do at the moment yeah yeah i think something you know that worked for me this week was i just i've been adding people on linkedin that are kind of in a similar boats or maybe they're in the same career and then you know i just set up a call with this this lady and we just talked about you know what she's doing trying to just learning from her experience of trying to set up her kind of business and and me doing product audits and stuff like that and you know those conversations kinda lead into other things and i think i just need to make habit i guess i'm doing that i haven't collaborated with this newsletter you know i still think there's a lot to experiment with and i think that is i think bottom line is like like we can use the content as a vehicle to connect and add value at the same time right so and that applies what whatever format we had a guy during covid that he was doing instagram live shows you remember that that guy found if he reach out to us like seven times i think we did one of them but his lives were like five hour long right so i did like we did one where we're were able to hop in when but the guy will bring together like five people and they will be like we're talking about this the one thing and then all five collaborated but without his pipeline and every day he had five different people in there and then after the conversation i was like man that was actually like really exciting and then at the back end he'll be he'll reaching out on instagram i hope be like hey guys by the way like i would love same thing similar thing like we'd love to collaborate and see you know what what we do and he was a little bit more like direct with a with the selling of the thing that he wanted to do but he was bringing five people a day into that content platform which for him was not a show was an was an instagram live right he called it a show but he's an instagram life so logistically like okay what am i creating how can i connect with these people to build a relationship you can skip that with like the the you know direct follow and see what what they need but if the if the objective is also critical i think that's i i will think and here here i'll have the screen here where we have the questions and you'll doesn't have to be a one hour podcast or whatever but this is what we do after the cameras is like okay hey like funds is that right like this this has been so awesome you now now have the the lay of the land with the show what else who else can we bring and we cannot put the names in here and we use or we used to use flow chat to do this right now it's very manual through through the email again simplify right well flow chat we can reach out and control the the outreach there and then right after that be like awesome no other i don't know if it's for you or for your community but this is what we do and we we tell them right in the in that specific case where like religiously doing it was for the service hey we you know we create short form content from long form content like do we provide fractional content teams is that something that you're interested in we can show you the behind the scenes so here's where you plug in your product right and so i don't know what you're selling right now but it'll be like i don't know what you do but i can you know we build these thing and we do these audits or whatever like whatever the step is would you be interested in collaborating mh it can you can just hop on a twenty minute call tomorrow right yeah you can sorry quickly the again this is on top of what my website this you can offer a free product audit to whoever comes in right as a test and be like hey yeah in exchange for a testimonial or and then after you do that one is hey do you know any other people because now they experience that value do know any other people that would love product you know not forgot word right now yeah do you have anybody else that would need this right right so so yeah it's a good good access sorry in it that i interrupt interrupted to do no no you're good i think we're on time but dana do you have it like last question or comment or and you can always follow up with us yeah i know i will i think yeah i don't have any pertaining to this signed up for the next i don't know how many q and a so i'll i'll be here and every thursday i'll make sure that i bring yeah i'll i'll bring i'll down some questions and have some more just targeted questions and figure out a better thing from my internet here oh you're good man thank you yeah take care man po you too take you guys

hi everybody welcome back to ko profit what i've just heard from our partner our friend our you know our software like lead developer of like the things that we're building on the back end for you guys it's mind blowing and i cannot wait to share so this is obviously a surprise a drop of the podcast and i can't wait to share this we're just talking behind the scenes with our amazing friend dj from ka what's up to do so good i love i every time i come onto to these podcast i'm just like i i have to give myself offer because i'm like i know that it's gonna be so energetic and so much about it and i'm like yes bring it on let's go i know but i also i think this is the first time that we have you back with your amazing setup that you have there what's up how cool is this right how cool is back this is amazing you guys are definitely like doing things right and i'm very excited because i mean a little context right we were a couple weeks ago we were at your event in orlando cap live on what an amazing event that was like for us obviously we were able to share a new framework that we've been working on and that feedback was incredible but for you guys it was like first firsthand seeing your community your people and oh my gosh luis i tell like it's it's no joke it is no joke putting on a l van because you know conceptually it's like oh how hard can this be it just like book a hotel and you know it'll just all come together and like booking the hotel is like the the least of the it's like that's like the easy part right yeah everything else that came it was you know and every time i looked back at it now and like i think about on of the conversations that you know we had and i've had with with other people where people like wait so it was just you bon and ash so asked the three c cofounder of capture that put this event on and i was like yes like we they were like you had no help i was like yeah like you too crazy and all i'm looking at over the now i'm like oh my gosh really work crazy had it how in the world do we think that it was going to be not maybe not easy but like it would be yeah you like not stress inducing for the three of us to put this whole of it live event on so anyway it was so much fun you've put they heat i love your presentation thank you i spoke so fast i'm like how am i gonna get through and i remember i had a the deadline for the presentation and we did the the four levers for profit right and on video content and i just had to simplify it so we went through like five different things before i actually sent that to bon and i was like okay i think on and so katie was you guys like don't never go to again you were very stressed i like they're just your wait this is the beginning of it but yeah i mean what you guys did there it was very is it was incredible it was so cool to see you know fifty people very engaged all the speakers like the content itself was incredible i i could stop taking notes even from from from ourselves and you launch an incredible offer there and there's a new thing coming in a couple days starting on monday right that we wanna talk about this and when you mentioned it i was like we have to make this available for everybody we're gonna go through it so why don't you let's start the conversation there like what are you guys do no more yeah so oh oh okay so i am partnering with two other amazing people like luis you're amazing and i love partnering with you and we're gonna do more together which i'm so excited about but we're actually just noting out about that even before we hop we the a record button but but i i do wanna talk about josh and joseph so josh tap and joseph gig because so josh tap is what i really love about what he brings is he talks about relationship marketing like that's his thing and i know that content and content marketing is like it's so powerful right but how do we super how do you really really super charge the growth in our audience and that's actually what josh talks about and not only how we super charge it by leveraging other people's audiences but also how do we how do we create a really intimate way of doing like we're you know because sometimes you know when people are just like hey let's do something together and like share each other's you know networks and and audiences and that's great and that's totally like yeah i love doing that too but josh has this really great way of then like bring it right back down and going hey how do we actually make this an intimate experience for everyone involved so i'm really excited to for him to be sharing about that and then joseph like i mean luis i know that you're doing some really cool things we joseph because he is crazy like he helps entrepreneurs who create content monetize in a a really specific way to the tune of seven figures a month it's it's scary the second i remember when well first of all both you know josh and joe like incredible and obviously you guys with a with the incredible software an and community that you guys are building i mean this is a no brainer but i think like in in in a simple terms for the people that come you know that are gonna be joining on it's like you guys we talk about relationships twenty four seven right say relationship first content second right so josh is like the master i think he's he's presentation on the event was like even without a slight he just had like like a marker right under i'm just like directing this thing and where else was like notes notes and this is incredible like how he was able to build like a multimillion million dollar business out of relationship and the framework that that he shares on the value that he provides to these people and i'm like this is so good we need more of this right instead of just transactional so one is like how do what you actually makes sense of those relationships in relation to your own business and then with joe when he came on and he's like wait we're doing we're doing this method that he's making seven you know figures a month and i'm like there's no way there's no way on the second he started talking and sharing the the on the the math yeah and the case studies and the numbers and the examples countless examples of the things that they've already done and my i need to hop on a call with these guys to figure out like what they're doing and we connect it right with with nate the ceo mh and there might be something down the line for for a content profit community but we we're like this is a very smart way for people to ties zero risk right zero risk risk it's incredible and and i'm like where were you guys like three years ago right for for us i'm like this is crazy but so that's why like i'm so excited to kinda bring this because you guys are doing a a little events right five day challenge right yes does it take too much time for people to do this or how does it how how's it gonna work nope it's gonna be about an hour an hour day i think this is special like if you do upgrade vip which is free by the way it's crazy it anyway it's just it's it's crazy so definitely upgrade to vip but then it might be you know ninety ninety minutes to two hours a day but it's gonna be worth worth every second of that time because you know i'm obviously gonna be nerdy out of content which again we were talking about before yeah yeah and then yeah as you relation marketing and then monetization like it is literally the end to end of what you need as an entrepreneur who creates content to really just start you keep money like twenty twenty four is your year right yeah the this is it i mean we we talk a lot about you know how how every single company or every single entrepreneur needs to control their message right and and put it out there and on our side obviously we've you know honed down and like what are these six things that we can do to remove the friction so we can so we can be like very effective and stay consistent right like we just talk to our friend alex pot match and he shared some very scary stats right that people will start you know they drop either for overwhelm or even for a from a lot of opportunities and it often is also lack of clarity on like the path between the content and the revenue and that's why you guys are solving in the in this event so this is super cool you guys also share a couple frameworks at your event and you know how to be intelligently lazy like the amazing you know sloth mask mask yeah yeah that you guys so what don't you we dive a little bit into that right like how do you guys view content like today right because he has evolved quite a bit and your tool has evolved quite the minute as well oh for sure like you know with the advent of ai i mean everything kinda changes definitely the discussion around what content means and what our involvement as the human is in that and you know i kind of i actually did live on this a couple days ago and on that live i actually shared a quiz which luis you have to do because it's super fun but because i started i started thinking about like how like as how do we bring the human elements to to creating content and it really starts with what is our content super superpower and the reason why i was thinking about this was because i remember when i started my first podcast which was like four years ago which just crazy to me now yeah and i didn't really know on it quite honestly what i was doing i i needed you then laurie to sure but i was just like okay well i kind of i used to listen to the likes of cereal you know cereal podcast i i the frame that i knew was like okay i'm just gonna hop in the mic and i'm just gonna talk about things that i know and that i'm doing and that was my first podcast was really like me talking or having bon on and we were c hosting some of the episodes and and to me when when any of us do that that is your because you're in by large you're the expert right you're there sharing your stories your journey your learnings your frameworks so that's one superpower that as a human we only we can lean into like yeah and i can't do that for us right like we bring that expertise another superpower was i actually realized this because with my second podcast grandma podcast i started to be really i i kind of wanted to put aside me as the expert because i didn't feel if i'm gonna be honest like super what what's the word like like called yeah yeah fine yeah yeah to be the expert in the things i wanna talk about and i actually wanted to bring more perspectives to the conversation and so i started being really really intentional with who i was bringing on kind of like what i do with cap life with bringing on really amazing speakers like you and c the whole experience and so that is a superpower in and of of itself is like the curator and that's what i really lean into as again that's only what only a human can do that right like where you curate a particular experience that you want your audience to to feel absolutely and then the third which i wish i had this super superpower but i just do not i'm i'm working on it but you know it's it's gonna come is you know the like i call it we call it the investigator and this is someone who puts so much effort into like doing the prep the research upfront to really get to know their guest and all the the different perspectives and and conversations that the guest has had and been like and and then go okay well what's something that they haven't what what is something that i can draw out given my superpower of being the investigator to make this a really different experience for the guest and the audience so those are the three core superpower that we've identified as you know if you're an entrepreneur and your creating content and then obviously there are people who have a mix of those so you know they have their own cool names stuff but really it comes down to those three courses of powers and that's what i've been learning out on around like so cool leaning into yeah who we are as a human in this ai weld yeah i mean i remember you know wasn't it last year that it was like the boom of ai everybody's like ai hit this and the ai that and obviously you know that that's gone down quite a bit but it doesn't matter if the human element is not present right there's still have to be a human element and we gotta learn how do we create like what's easy for us to create in many ways yeah and just offline we're sharing that example of like we have this new new client in the studio that she came in she has incredible experience thirty plus years in the industry right she's run massive campaigns for big companies a millions of dollars right and she came in prepared with like fifty two you know episodes like once a week she was ready to rock and roll she's like money's is no object let's do this right now like oh my gosh like it's there a dream client and it was really an incredible like onboarding experience but then the second that we turned the camera on there was like this thing that you know second thoughts impostor syndrome i don't know how to say i don't know how to communicate i'm like we we have to stop the recording and be like you just share all these stories with us that got a super excited about your topic and what you do and your knowledge i all this but somehow when we when we see that red little button in there we stop right and that's happened to all of right i'm sure like it happened to me many times still does sometimes right depending on like what type of content we're creating like i right now in my personal journey we wanna dive into youtube specific content and that's why we're battling right like you know podcasting right now or these conversations might come as a second of nature but it's because we've done more than five hundred of them we put in the reps right mh now on youtube contents like how do we structure how do we do this how do we say how do we look right because it's highly visual right i do we have the right equipment like we're going through all these things shows like everybody else and we have to remind ourselves how to remove the friction so that's why we see it every day i'm sure you see it in your community you guys have an incredible tool too right compress the time and increase the quality of the output of what we're putting in mh which is an incredible tool capture by the way the link right below in the description if you wanna i go check them out and also what i why i'm so excited about the event that you guys are launching on monday because it will compress years of trying an error literally eventually like i was say decades decades and i'm so excited that this is a solution that that you guys are putting out there so what's the result that people are gonna get like if they're like okay i'm i'm i'm here you know i the quiz i know who create am i'm already creating right and yeah you know i'm i'm i might need this new framework to to go ahead a month zero risk by the way which when i saw was like there's no way there's no way there's always a risk i promise you that there's no risk yeah i very good he's so yeah oh my gosh okay so i i don't wanna like okay i'm gonna talk about what joseph i'm gonna share a little bit about what joseph spoke about i kept everyone's life when we spoke about the maths that the i say maths it's an aussie but i it's like math is what math math the math math like in in plural yeah yeah many maths that's awesome many maths yeah so we're doing many rats yeah so i'm gonna share i'm gonna share it on the math oh i'm like the of the really like t version of it yeah he's basically like when you and i'm stealing some of these words from joseph but his whole his his his phrasing is really like attention is the new currency and that's all we're doing here like what you're doing louise with your you your community what we're doing is we're actually enabling people to get that attention right and then that's kind of like in a way where our jobs stop i i don't wanna speak too much for you but i know like for us you know we're very much about hey create content market that content in an intelligently lazy way because you want that attention you want that visibility you wanna be discovered and and then what joseph then he kinda like leans into that and he's like hey okay well you've got the attention like we help you with that a capture louie like the vis help you with that and we we partner on that as well to get that attention that attention is in new currency because the more tension that you have is actually a really really cool way that you can monetize that attention yeah and by the way you can monetize and you don't even need to have an offer right now if like for a lot of people they do they have offers which is great amazing okay that's no brainer away to like get people into those offers but even if you don't have an offer yourself there is actually a way that you can monetize i can make a lot of money without having your own offer just by monetizing the attention that you that you've created so i don't wanna give away too much but that's kind of an end yeah goes into the math of like what that means by anyway like it's it's really i and i highly encouraged right like everybody here maybe you've had an experience going through a challenge maybe you've had an experience going through a core right maybe you gained something from it maybe you know it was a negative experience we've how many of those i think i'd remember my first investment something like that i was like a thousand bucks and then when we go through it we're like we've already consumed all of this right and it was not the positive experience but then we decided to invest you know twenty five thousand dollars into our first like big program and that changed everything right so we're the the cool thing here is that it's not gonna cost you twenty five thousand dollars and we saw it out of the event and we're like there's no way to the point right that we're in conversations to make them an an unofficial partner right like and capture already are officially one of the things that we recommend to our creators but at the same time thousand this is so good and solved so many problems like i said at the beginning the conversation like where where are you guys like three years ago we're trying to figure out we didn't have an offer right so i highly encourage you you it's completely free go in an hour a day commit to the time right you obviously are gonna be paying for you with your time and consuming this content but i promise you it's gonna be so good we're gonna be there we're gonna be consuming it just like with you guys so we're gonna be in the chat engaging as well we're gonna be learning a ton because we have some disney vacations that we have to pay for in december so you know it has to happen yes well did you this has been so cool is there anything else that you wanna add you know before before we head out oh my gosh i mean always but no i i'm i'm mindful of time at disrespectful no it's just yeah no come come to the event it is it dare i say it is going to change how you look at your business and how you make money a hundred percent a hundred percent awesome well thank you the year again and with that said guys thank you so much for two into a constant profit podcast go ahead and have follow the show in your favorite podcast podcasting platform and social media app base bros go go ahead click the link below to go sign up for this amazing opportunity and we'll see soon take care guys