Content Is Profit

y y y we'll go back to god prophet let's go what are you laughing fancy what are you saying have no say saying had anything i'm just just laughing you're like you know what we're going and live today after we talked about it glass so back back to the to the humble beginnings you have your coffee i have my coffee too man with that cheers sq alright for those that are new to our show if you've discovered it you know the net in the last like three hundred episodes this show was actually born on live and if you haven't listened to the last episode go listen to it because we talk a little bit about the power of doing stuff like this and i personally like it a lot more because of the energy side yeah yeah let's go let's you look like you need to go to bed for a little bit dude i might i might i need a i need a i need a little nav that's for sure yes i'm excited that we're life i mean i've been asking you this for a while so i appreciate it but here we are finally i would appreciate a heads off too but you know it's so good it's so good well it was decided when you logged in literally so i was like you know i think i think we can do it i think we can do it but i also wanted to give a shout out to everybody that has been doing in you know have been doing your clarity challenge so if you go to biz forward slash monetize france is doing one on one challenges we've had two incredible new success stories last week and it it's been incredible so you know reach out you know this first slash monitor every single person that has also been coming to the club on business creator dot club we have an onboarding call that's a totally different thing and i'd literally been recommending do this challenge to gain clarity and direction for the net you know for your strider for the next few months so super exciting fancy shut out dude you've been crushing appreciate it appreciate it if you're somebody that already has some sort of a proven offer you ready are you know you already have a sales mechanism that is not content and you want to unlock the content side of things yes this challenge is specifically for you now we'll say we've had people on the challenge that they don't have an offer yet so the challenge works it might be a little bit different so if you're interested in that way feel free to join but my recommendation will be to go to business creator club and that'll be a better place for you but again if you do have an offer that's been proven you've sold before you have sales coming on through a different channel that is not content and you want to unlock the content side of things the challenge is for you so go to beatrice dot c slash monetize and let's have a blast alright so just now we literally had a conversation in one of the mastermind ones that we're in shut out to pot match on the pot match elite group and there was that actually a very i don't wanna call it heat it but it was like a very opinionated our discussion the prompt was like what is missing in podcasting today and i'm gonna take a little further with like what are missing what are we missing in content in general because i think like what we talked about applies to every type of content creation so i'll go over a little bit of what you know the general consensus was and i literally i think i went like third to fourth in like our rounds and by that time i have a list of probably ten different things that the friction points or or or observations that i've gathered from people that come to create you know inside of the studio or even the conversations that we have i'm sure funds so you have some comments on here too but before that wanna show you a clip of shout to calling on sami incredible show i episode i recently recently listened this is probably the first like thirty seconds so i don't know if you've seen it yet but here here it goes the focus has shifted away from the creativity part of creator and shifted towards the economy part and you don't have to fit in a lane there's a million lanes and if your lane doesn't exist just go and started it if you're in it because you wanna make money you wanna get the views like fuck yeah i don't care about you what you think have to watch you again i mean i feel i feel like i i like in tons of context so like i don't i don't know necessarily what he meant exactly at the at the end like if you're in it for the money fuck you i don't care or is it more like if you're in it for the money there's still a road for you the whatever you want like what what did he mean well obviously like this is the intro for the episode obviously creates curiosity to go watch it right i did watch it and they talk a lot about casey's leans heavily into the creative mode right and obviously they're talking context on youtube and creating content on youtube specifically with brand deals and searching monetization and like obviously you know monetizing through their platform is really really challenging for the majority of the creators right and i think this obviously because we're we're a a podcast that talks and we serve people that have businesses i think it it does apply and it creates a a debate on like how are we framing our creation process based on our business like are we creating to support our business or are we creating in a in a in a sense to make some other kind of fulfillment right and personal growth and i think that's the discussion that we had instead of the mastermind earlier when we talked about what is missing in in podcasting or content specifically and the the initial question turned out because alex the guy that runs the pod match and the mastermind he talked someone with some industry leaders and they've seen the data shows that over the last like two years there has been a plateau a new podcast created or a new podcast like maintaining like the total amount of podcast active podcast in in the world right obviously we saw a surge in covid but it's pretty interesting that over the last couple of years that has been the case so there's same same amount of people like starting it but there's also same amount of people of you know stopping their journey of creation and i am pretty okay to bet probably youtube bigger numbers but i think it's probably similar i mean it could be personally i think podcasting is a difficult channel right it takes a lot of effort growing in is not like social media that pretty much every short form piece of a content is like a lot of ticket that you're putting out there right it's not like you youtube per s where there's like so much discover maneuverability i mean it is getting there now also the that there's on youtube yeah but i mean in reality a podcasting is a difficult platform and a lot of people maybe come in with the wrong expectations of i won results quicker right and again it's a long term play very long term takes a lot of effort to craft crafting a good episode i mean obviously that depends a lot of what type of you're creating but it takes a lot of effort even if it's you show all consistent for thirty minutes you know every single week it is an effort so i'm not surprised that it i gets stagnant that i mean i'm covid obviously when when it got that spike because everybody was at home and they were all like alright cool what am i gonna do i make a podcast i got nobody to talk to them talk myself yeah yeah i'll i'll share some of the responses that like the people in our mastermind and share it and then i'll i'll you know and talk about it and then i'll go over mine was more of a rent i think but we we we'll go from there but you know corey mean would be curious about what are the listener the listener numbers right like has that number increased that for me shows the opportunity right obviously more number on podcast is the the competition in a sense if you wanna put it away but honestly that's better for the standing particles that are actively publishing right if the numbers of consumers is increasing but you know your supply stay the same is actually way better for for podcast broadcasters so i'm curious that you guys talk about that one we it came up there's no specific numbers on on listeners partnership but vin brought in a very important point in there like as well so i i think that that's one of the things that i i put in here to kinda research i specifically like numbers of of listeners is murky waters too right because you know spotify has their numbers you know apple has their dumb you know youtube now as a platform they're claiming to be the biggest podcasting platform out there right like and then we'll go back to the feature like what is a podcast right it's a video conversation or is actually rs is feed up but anyways like those are topics for a different but now i think like you know what i guess like within the the context of what's happening like why are creators in general right maybe where why are we starting where are we stopping especially in on the business side right so corey mentioned education gap there there's big education gap as far as like understanding what is a show understanding like what it takes maybe for a successful podcast right we'll go into different examples you need mentioned you know the owner your own audience when it comes to like are we collecting emails right are we communicating with with the community are we communicating with those people right he mentioned that the example with kevin hart when he first started doing his comedy tours and dane cook wasn't one showing him how to collect the emails before their shows so he could own his audience and then going into different networks and and i'm creating his own platform right alex you know are we are we actually good creators right like and and this is one of the topics that you and may have talked about you know are we actually good at sharing these stories are we actually good at providing solutions given value what is good right ash talk touch a little bit on the point of like creation for art which is i think like the clip that we just watch from from casey you know is this art or no art right like and how do we frame that the creation product are we okay with the results if we lean towards like not art versus fully creative endeavor right vin did touch about hey what's missing is the audience right like i need this is a guy that you know shut out to vin he's been on the show before but you know he worked for some of the biggest tv networks in the country and right now he has incredible you know clients that he helps at the top tier of the entertainment and you know with that background on broadcasting and tv you us seeing the same thing here on on on podcasting for example like so nick also mentioned this super interesting is like lack of monetization programs you know from specifically the podcasting platform like youtube for example has a for youtube creators tiktok has for tiktok creators right on specifically on podcasting that does not exist so those are some of the answers in there like why are people maybe not tackling this maybe why are they're not lack testing in long form you know content creation and so and i think like at a at some level you could see that with youtube i think but with youtube and video content specifically there might be some programs in place can i continue to motivate people to go into into this space and continue to try things out what do you think i mean it's i think in a way too we could potentially be the lack of immediate feedback right in comparison to some of the other platforms you publish and pretty much rather you gave feedback i mean this the publishing cycle for podcast could potentially be you know longer not some of the other ones probably comparable to a little bit too to youtube but yeah probably that lack of immediate feedback or immediate dopamine of some sort of results just turns people off and be like firewalls it's not it's not that viable right also the cost of of doing a podcast right if it doesn't have to be expensive but it can get very pricey just like anything else right up you can have a real that can be pretty pricey you can have youtube videos i can be pretty pricey but i the people that want to do it and look professionally right and they have to invest on microphones or go to you know studios or rent time like we know we know that first firsthand right people that come to studio and they don't know really what what to expect i mean it's not only that but then they gotta pay for you know the edits and all these thing so yeah it can build up on cost rather than but again it doesn't have to because you could just go live what we're doing right now i couldn't have this microphone and i could just be speaking from my headphones and still be a podcast right that's why we yeah make emphasis on quality of the message over quality of the production any day but again i think there's many cases my question is am i upset that not that many people are coming into the broadcasting industry honestly i don't know i don't i don't because at the end of the day to i'm like well i want quality podcast right i want the quality podcast to stay and like those be you to find and mean if you have a whole lot of noise like would that make those bike us more difficult to find not sure so is it interesting no i love it i have a list here of different things that i mentioned in that conversation more as a like what is wrong but i wanna like reframe them of like you know what are some lessons that we can take as a creator and kinda you know move the needle in the right direction kinda shift the focus on maybe actionable steps here for for you as a creator right and obviously under the lenses of of a business creator like we talked in in business creator club and and with the challenge right so one is and this is also based on on conversations that we've had all week especially a couple of days ago have one person kinda reach out they really wanna get into the podcasting game but everything everything that he was describing my head podcasting was this thing and then when he described what his podcast was gonna be it was closer to short form content with influencer affiliate deals right and you're like well that brings me to my one of my first points is education around the type of content that we wanna create right like how we done the research to to see like what is the type of content that we really wanna go dive in and is there industry standard that we can you know base or start from for example right what are the right expectations like me mean i think a lot of people come you know especially the want the conversations that i have with a lot of people that wanna get started in this space with the studio is they come in and they show us some references that are people that have been in the industry or creating content for seven eight nine years and that's a that's a reference that they have on how it has to look how the flow of the show the caliber of guess you know the caliber of editing all the things right and obviously you know there's there's a mismatch expectation any comments there not really i mean honestly your like expectations on one now but i'm like you make your podcast whatever you wanted to make at the end of the date right it's like if you if you get listeners and you have a podcast that it's a one minute format right like a snack podcast and people listen to it like good that's great you know it's working out for you but then like that does have to be of a certain length i i don't think that that really matters right it's just a distribution channel right it's a different distribution distribution channel so yeah i that is not i agree that that is my thing is like the i think the only thing i've actually this might be of challenge you know for people to challenge but it's like it's mostly audio first platform right it's an audio first distribution channel so people leverage it now that they do the videos and they publish it on on other platforms they distributed it in other platforms but again it's don't think there's any any specific set of rules on what is a podcast if you have a valuable message it doesn't matter how you wanna share it you can distribute through a podcast and if it's good enough and if it's you know catches people's attention and retain people attention that you're doing a good job yeah i'm i'm coming more from the the place of hey we're launching a new podcast on let's say on a very specific niche market let's say real estate right and then the reference that they bring us is a very popular entertainment podcast with five hundred episodes right and and a high production level and high caliber guests and the expectations on results is was mismatched you know it's was like okay what can we expect to get millions of interviews i literally have that question asked a couple times wallet there's you know different ways that we can get there right i the consumers side i think yes there's is of course some sort of occasion that you have to provide and in there would be a sense of you know a big budget company comes and they want to produce super high quality podcast and then they're like alright how many you know listens can we expect it's like that's an honest conversation have to have with them and say well if you just publish it if you spend all your budget on the production side of things and just publish don't tell anybody you can expect very little views very little listens right but if you are putting on money in the marketing right into advertising you know cross promotions whatever it is then you can probably have some sort of estimate of how many downloads you can get right i mean yeah just for an example right when we when we when we first started with hot hubspot that we had that deal with mop pod and i think we got i think they gave it us like ten grand to put into advertising for the podcast we got a download for like i think it was like every fifty cents we would get like no download right so based on those numbers you could give them an estimate it's like okay look you're gonna get you know twenty thousand downloads for this episode you know guarantee because i know you're putting this money behind now the game becomes them how many people are actually going to how many people you retain through the episode if you put money behind it so those are definitely a conversations to be had clear expectations for the people that are coming into the industry but if they want to do it organically it's gonna take work you're gonna have to pro potentially do some sort of outreach rather let people know that you have this if you have a list linked to your list send them the fact that you have a podcast again that is yes always clarifying those things yeah that was one of the points here is like a lot of people think the the podcast is the marketing or the content is the marketing but an extra layer there that you know we normally have to have the conversation get at your marketing exactly we still got a market the market yeah completely agree right and and those are you know there's a thousand tactics and things that you can do there from episode swaps feed feed drops where you you know your episode drops in somebody else's feed and and vice versa right like the you can run an ad instead of a different platform they can give you a call out you guys can exchange interviews like there's many many ways i can you can place your your show in a newsletter you know where is your audience where is the people that you wanna talk to where are they hanging out online in person right events has been like one of the biggest drivers for us apart from showing up on other shows inside of the network with proven audiences right i i i think there's also a sense of pride for a lot of creators and i think this is pride lack of vacation between organic marketing versus paid marketing as well a lot of people are like well you know the the paid option done don't don't even compute maybe because of lack of resources or lack of knowledge but we also have shows you know that run the studio of that we've seen that all they do is like they run ads because you know their benefit for them is like that face value of the channel maybe and and that's pretty much it because it opens doors to new relationships right i recently had a a conversation with one of our newer shows in the studio and they had no idea about like the promotion tab inside of youtube and just showed them a little bit of all their shows and they're like this is perfect and they started implementing it and guess what they got the conversations with the guests that they wanna not have because that is the thing that they're looking for right so defining your own goals in your show and then based on those ideal goals like okay how can we get to to that point yep one hundred percent i what's next what other points you guys covered i think that this was this was may mainly on me i think i look this is a general conversation is blaming the algorithm when your content doesn't do good my take on this is that's an external factor that not except the person that designed the algorithm knows how to how it works in my specific you know very very personal point of view is this platforms want your a content to do good because the the better you do the more people watch the more money they make right at the end of the day yep yeah so we really have to look inside of ourselves and be like are we actually good at delivering this content are we actually providing value and i'm providing up a product that people want to consume so we're very fast to you know point the finger out i'm blame external factors but truly when it comes to content i'm publishing i think every single successful you know person out there will tell you that is also a personal development journey when you first start creating and when you first start putting your message out there and there is a process that we have to follow about you know understanding what's happening or you know mentioning you you mentioned some of the metrics that are interesting you know many people are actually listening to the show how long are they listening for and how many people are dropping off and start making changes almost as a scientific approach to your content to be like what if we make this change on then what happens right steven burnett in one of i mean go ahead so now real real quick it's content regardless of the platform that's the thing is can you get attention yeah can you read retain attention and that's what the platforms care about i mean just look at let's say traditional media right if you have a tv show that you know the ratings are pretty low after a while they say they're not retaining people through the show the the tv station is probably gonna cut that show right they're not gonna aired it anymore because what they want is people stick to their tvs so they can watch the advertisement that comps you know during the show and that ways how the tv station is gonna make more money so social media is the same thing fair like we are the programs and you know the social media there just the tv stations so if or content is not good enough to attract people and retain them why are they gonna show it to people because if all they do is show by content people are just gonna you know go away from the platform they're gonna go somewhere else that's gonna be way more interesting so at the end of the day you gotta be objective leave the eagle side and ask yourself okay well i'm not getting the views that i want or i'm not maybe i'm getting initial views but i'm not retaining people and you gotta look at it through an objective lens and ask yourself some some hard questions you know maybe is my idea good enough right maybe my delivery is not good enough and that's how you make changes talking about that we we go through all that stuff in the five day challenge that we do pretty much is scientific content method again the scientific method going back to school and if you wanna learn more about that just go to biz dot c o slash monetize it's a one one five day free challenge is gonna be a blast by the end of the five days you're gonna have a strategy in place that you can execute for the next ninety days and you're gonna know exactly who you're gonna be talking to what you're gonna be talking about how you're gonna be creating all this content you're gonna get tons and tons of clarity so join us at biz dot c o slash monetize five days for free join us it's gonna be fun yeah we're here to help you and support you on taking action because we're we're done with like yeah i consume that idea and take moment like we're here to like legit keep you you know hold your hand and be like here's how you take action on this thing and and create some some momentum and you know go hand in hand it you know on that same event that i from the clip i played steven marley had an interview too and he talks about the tiny change that you know that increases something like three hundred percent their their podcast consumption and and so on and the principle behind it was sweat the small stuff like obviously they have a massive platform they've been publishing for a long time and they have a lot of resources but he mentioned an example if like you know when a guest comes in they play the music their favorite song for example and they call collect that information ahead of time they do some research on that person right they monitor the oxygen levels in the room right like to that point whereas like they have to maintain it above a certain a certain threshold so they're both sharp not having the conversation i'm not feeling drunk right obviously this go ahead i will say real quick obviously that's amazing and you're like none the new ones like it's it's pretty impressive but then somebody that's starting and they listen to the stuff and they're like dang i don't have an oxygen machine that i can put in there for my for my guess okay i and then they shut down there and and i like this is of course point that he's is making is like a lot of people out there and i agree with him is like okay why are we looking for excuses of whatever like work with what you got like the the one of the things i think helped us get this show off the ground and now that we're massively successful with the show but i i feel like our show has create created opportunities for us to do this full time and and and on our own business without having to do anything else for example right so it's like how how are we different and and one of those things where like the live interest with our guests initially and we have music and like work with what you have how can you create an experience with like little details right that might mean something for your guess for yourself like how can you do that one percent improvement is it like maybe you'll saved and this is an example for somebody in our community right where like they saved a you know for a full month to get a better microphone right a couple hundred bucks extra on that for them that was like the one percent better that month and then after that is like maybe i get a satellite light or maybe you know i leave work early so i can you know record with natural light instead of like you know if you don't have any lights like for example those are little things that we can control and every single week if we go back through the process and we get better or like how do i deliver a better hook like how do i you know deliver a better title a better headline you know am i continuing my education on you know on the craft and then that leads me to an point like are we enjoying this process do you enjoy working with the partners that you're working right at the end of the day like all these things that will help you move the needle forward i was gonna say something i forgot but yes i agree i another percent with everything you're saying yeah just what you got i remember now what i was gonna say alex mostly talks about this a lot which is you can be different just by doing like ten minutes or fifteen twenty minutes of research before the thing that you're gonna do and that applies he usually talks about that in the sales environment conversation but it's the same with podcast and like we've been in shows that you can tell like dude they didn't they haven't listened to anything and that that we talk about they don't really know us and that was differentiator when we first started doing your interviews is that we would spend before the show couple of hours literally just creeping over the guest social media i trying to learn what weird things they like or what songs they like right like one of our guests we noticed that they always walked out on stage for live events to a specific song so guess what we got the song we loaded up on the road broadcaster when they come out on the show we play that immediate rough port they were like blown away for that some of them we make jokes right about the things that we notice and then during the conversation we bring them up to just create that feeling of of report as well so you can really differentiate yourself by doing just a little bit of of research and not just on the interview based conversations right but any other sort of that you might wanna be doing yeah even with even with short form content i mean you know if you have one of these guys i'm showing a cell phone you know you have a pretty decent camera on microphone that will allow you to create at the end of the day so it's like how can we be a little bit different is it like what i'm wearing is it like maybe a message on the back of the wall that i'm recording is it like the angle that i'm recording at the end of the day right is it what i'm saying like that's the thing like people are think put a lot of attention in like the way that he looks versus hey what's coming out of my mouth is that actually good valuable content for the audience that i'm talking on valuable will be different for like any different types of audiences right like there is content literally for everybody what was the example i think it was like alex or even with these guys oh yeah casey k on the on the video i show you that full interview he talks about they ask him like who's the creator that you'd being like obsessed with lately or you being like consuming and he names this guy i forget the name and it's like guess the topic and he's like war war two history and the guys like i've seen this guy evolve over the last five years but the topic for him is fascinating and to me personally i can concur less but for him he likes it and so two other million people that subscribe to these guy's channel right and as a creator you know he initially was a talking heavy video and then he became better and then he got some resources and then he continued to evolve but he has probably like hundreds of videos in the platform putting in the time putting in the reps learning and moving but he has the audience for like that niche content so at the end of day is it's like what are we saying what we're saying does that make sense so that adds value to the people and we appreciate every single person that has like stuck with us in contents profit over the last three few episodes because sometimes i know that we chat and we created in a way that maybe it makes not a lot of sense but here we are so gone with love yeah we're here with love so and again like we've said it repeatedly right like we create the show first also for us right is a way to communicate or a way to you know bring energy to document the things that we're doing and to share what we've been learning so sometimes it's gonna be raw and sometimes it's gonna a little more structure wasn't are you good yeah i'm i delayed it you're you the thing is okay i guy i got people in the hazard now i'm like muting myself on a meeting oh okay okay makes sense it's fine we can still hear them well anyways i think i mean i think that concludes think it was a little bit of a you know rant or like what's happening in the space i'm i'm definitely interested if you are a creator or if you're you know creating on youtube or social media or even podcasting and you're facing some of these challenges or you're like oh my gosh like what's next like how can i you know how can i do this or maybe you find a solution for your show like how do you define success for your show for your content and you're moving the needle forward giving you results we wanna hear from you we wanna showcase your story one if you wanna wanna be a guess on the show and two we'd love to you know share the business i'm kinda what you're doing with content in there if you're that person that is looking a little bit extra help business still c forward slash monetize jump on that five day chat is gonna bring massive traction to you and if you are remember more general open q and a kinda session with a community business career dot club we hang out there every thursday at eleven am and there's other resources that you can lean on to do that today i was working on our special studio podcast suites podcast editing process baby let's go it's almost ready so we can put in there if you wanna just record or you have just record you wanna edit use your own tools i am sharing everything in there guys so i'm excited fa see anything else before we head out no i'm excited to see you guys in the in the challenge and don't be afraid to create regardless of the platform or regardless of the distribution if you feel like you really wanna jump into short form content or you really wanna jump into youtube or podcasts and like just do it right at the end of the day the first one is never gonna go viral never gonna go great but the whole the whole game is a a game over improvement right can you get a little bit better on your next round and then a little bit better on the next one after that and that constant improvement was gonna make the difference and was gonna help you you know leverage your content for profit that's right alright guys take care and we'll see you on the next episode see

what's up everybody welcome back to anthony's profits it is monday at the time that we're recording best day of the week and you are listening to this on tuesday if you are right with us fun what's up man welcome back thank you thank you i am joining you from a on this undisclosed occasion i'm clothes okay yeah we're not gonna reveal your home address your true home okay i have a fun fact for you ready here like two weeks a year yeah exactly okay i have a fun fact for you ready certainly me guess well i guess fun fact what you you get first what's the percentage of youtube users that la that watch live content on q two in twenty twenty five fifty seven percent you're very optimistic really yeah then why is it like twenty percent over thirty percent over thirty percent worth of youtube users watch live content inside of the platforms not bad that are a third yes really gonna grow we more yeah yeah i mean i think that's that's one of the trends that you know we've we've been listening to and it's funny that we will we were born out of live not on youtube but then i think it's the story it have you heard the story of when mister beast and speed and all them went to like that live charity soccer gaming in england alex like for most i heard the story i don't know if the person that's listening to today's episode heard the story that's right well but you me you're having a conversation that's right so just quick quick kinda run rundown of the story there's is like this charity match that they do in england which where they invite you know tv artists they invite podcast they invite live social media personalities right and they play that and they kinda name them as they walking onto the field and you know you can see like the level of love from the audience with the size of the cheer right and a lot of these modern creators were chatting and i think john just right churches is on on his podcast alex or mostly shared also in one of his live streams where the loudest like cheer was for the live streamers and the the smallest cheer was from like the a list tv stars and a well dia of a ceo sew was the one also sharing this when he was there and he's obviously a podcast so he was kinda mid mid tier on on the tier level but what above mid above mi yeah yeah but i mean you know you live streamers you know podcast podcasts are long form current creators then you have you know short form content creators and then you have like a list on the on the tv and the the kind of relationship that they were talking about was the amount of time that audience spends with you so the live streamers you know they'll will be on for eight hours a day every single day right that's what they do and they kinda like watch team shows together or they play video games together and they just have built a massive relationship so think like everybody is trying to figure out their game on the live streaming now that you know they see that benefit i wanna hear your opinions on it a love livestream i think it's amazing i mean first of all that we had it like my mind goes to where would our business or i'll be if we never stop doing the live streams i'm like that was such a good thing and i'm kind of sad that we that we stopped doing it that way but i mean it was a it was a great lesson you know with we're pioneer pioneers at the end of the day but i mean i don't think we i don't think we should go even there like things happen for a reason like we talk about this all the time obviously and i think know i think the reason we started live was because of less friction right we're like we you just need to put it out there right one hundred percent but again i'm i'm curious of like what would have happened if it would stick with just live rather than transitioning the bike too just a different way of doing it which has worked as well right but for me personally i mean it just goes down to kinda like the principle that of building trust fred it's very difficult to build trust over a one minute real even if like people binge watch couple of your reels is difficult it's not the same as having them for a one hour conversation on your podcast or again for some live streamers mh hours and hours and hours right some of these people are little literally doing live as their job right like eight hours a day of course some of those are entertaining and i would argue that for the most part in that game that you're were talking about is more of an entertainment thing the the live streams or so but i just think is and a very pro live stream just because of the fact that again with ai coming on people are gonna look for more raw yeah une edited what's real who's real i'm sure there will be a technology out there that will have ai doing live here now in no time for all for the most part i think is is that right it's you keep somebody's attention for a long period of time you're able to build great amount of trust with them and deliver a lot of value so i mean it's yeah if you manage to get their attention then retain them you're you're winning one hundred percent yeah i think it also goes hand in hand with a lot of people are seeking for that deeper connection with the people that they connect online you know talk call a community or you know and that's part of it it's like the the the more time they spend with you the the more they see the real you but even like that i still a real other day of like a clip of one of those life streams and it's one of those like vr i guess models or like not model like models doesn't seem like cartoons right and then are you watching it no no no like like the it was like one of those clips that these guy's live streaming and then they connect with somebody else random that they're chatting and then these random person turns out to be a cartoon right so they start talking and they guys like what do you like and then he's like well i like this other cartoons like give me a second he's gonna drop and then the guest gonna clicks a button right like he he's he's i guess there's a software that track his movements right and the cartoon is moving like him and talking like him and as soon as he touches the bar the button they got the footage switches to this like very old fat guy with like a vr headset on it like pretending to we least new cartoon and then live streaming like cracks up right so i mean it's it's just hilarious but it's gonna go there it's gonna be like i've seen live streamers that are the half software that changes or faces right off the bat like these guy and then he's talking like a girl right and you're like what's happening and so again as a consumer or as a business like what are the trends that are happening out there like how can you first take care of your community a hundred percent like what's the value live but also like how to use these tools to like add good to the world instead of that creates stuff that is happening online right but anyways youtube is investing heavily into this and they just released as in last week at the time of they're recording of this episode a bunch of stuff so i'm gonna list them up and then you tell me which one do you wanna go ready cool go okay so obviously a lot of people are super nervous to go live like we've seen it here in the studio we've seen it like in our challenger people you know the jitter come so there is a a sandbox mode in youtube and for those to have youtube studio accounts you're gonna see this coming up but it's almost like test your setup up before you actually go live you know how many times do we actually go live and then we hear ourselves but then the sound is not going through it right so it's like you can test all this up before you actually go live you can polish your lighting your out your overlays all inside of youtube studio so the clear investing in all this so you actually use youtube as your main creation platform so question like youtube is creating a platform kinda like ob for example like is are they creating what is gonna give you the transitions you're gonna plug your inputs camera sources other sources into youtube studio you'll be able to run it all from there or do you have something like obvious no what i've seen yeah what i've seen is obviously you have like these third party software that you can use to create like more intricate live option for example we're recording right now on cam live shut out but then youtube studio has been evolving into almost like become that so you know you actually do your production inside of youtube studio instead of using a third party it i don't think it's as robust right now but they're integrating these features to go i mean really won't i i'm gonna go they it probably won't be as robust but it's probably great for just getting it done just jumping in there yeah i mean one of the like go hands in have with that true i i i think it's playable live so they've been testing these interactive games like trivia or puzzles during live shifts to boost the engagement so like all these live streamers you know you can pop a game online and people inside of youtube can then interact and play there with it and i think that that could be really good if you can personalize part of it i saw an example of one or is just like trigger you start asking questions but again what are these tools to maintain the engagement you know you see a lot of live streams that go back and forth with their chat as in the chat being a personality right or these people commenting back but i don't know what do you think about it i mean i think in the education space right where we're mostly you can just have a poll that you can do it yourself you know and engage with the chat so that that one for me is not that exciting especially if it's games right because this is if you're doing some sort of educational live on there you're like pause this play cross words say well what's the point of that you know no i i yeah i think like as long as you could customize it to help your audience get to their goal again keep in mind you know for this show we talk to business owners and and people of that sort sort where can we help our audience create some kind of win or learn faster or take action i'm doing some sort of poll or have some sort of quiz with like a leader board that'll be cool but i could just kinda quiz them or whatever you're been talking about or you know paul to just get their opinions that would be a lot of fun yep but not a fan of the game i don't think at least i don't think i'll be using in the future now if you're doing entertainment i can totally see that right let's say somebody just live streaming in a game and then they pause it under there they're like i chad this play other thing i was blake cross now then they you go ahead and like play cross yeah or su yeah or how my wife says su su okay so this one of the things is huge i think is this one's probably one of my favorites is multi format streaming horizontal and vertical together so until now is been really challenging to find a software that can do that you know i think mailed studio i know there's one there i personally haven't tried it yet but obviously this helps unify the short form you know audience and your long form audience into one format especially you know people are consuming in these guys i think that's really exciting and also uni unify the chat within that vertical stream which you know a lot of people obviously use when it comes to this if you have like a engaged audience so i think that's that's huge because people can be on the on the road and they can be live streaming natively in in a way that they're comfortable consuming yeah absolutely i think that's amazing that one is top of the list for sure the fact that you can leverage multiple platforms at the same time especially when a lot of people are you know their first platform might be instagram but then you're also kinda active on facebook or you're go on youtube just doing them both at the same time it's a win win again honestly shout out to mills studio one hundred percent free super nice super simple i've tried it it's amazing tool for live streaming if you guys wanna check it out this is not sponsored by any means but it's a really really good tool and they allowed you to do that right to do the vertical and the landscape at the same time yeah you can go to least creates on youtube that's my hobby channel and you can watch me play for it you'd you assume it a milk no not yet but i i tried it the other day for on cam and out good but the sound wasn't set up correctly so it's deleted oh that's your fault i know that is my personal fault yeah yeah well i could've have used practice before going live with the sandbox feature say that i did it i think that's a cool option but at the same time you could just record locally do that test so i don't think i i understand how that gives you more of a on the platform test right there maybe some sort of you can see your latency how good your internet is if it's gonna be you know pixel pixelated or not i'm sure some of that plays a role only so in all these other platforms you could just play record locally grab you know record five ten seconds that your seeing and all the stuff and then you can see it if it actually works or not so that one is not huge but it's it's a nice thing to have yeah i think it also like you can do like as i'm reading here you can you know polish your lighting or like specific to the platform or the different things just remove they say polish your lighting but is you see the end result and you're like oh my lighting is terrible let me fix it real quick no yeah i think it removes that step of having to you know recorded it downloaded it watch it go back again but whatever we'll see we'll see when it comes out and when we test it out okay this one i think is huge because i was watching a video the day from pk who is the owner of the kings league in soccer right and they created this new format of playing soccer and they've been selling media rights left and right they've been live streaming them they've been leveraging a lot of content creators to do this and he was talking about how people are consuming sports today so he's been observing his kids watching let's say barcelona right because he played in barcelona and he's like the kids of the game on and then but they're also on their phone kind following all creators that are watching that game or commenting on that game creators that they follow inside of social media or they go to twitter and they go to do this platforms right so we're still watching the the main thing but we're not really like fully paying attention to that word like on our devices kinda interacting with the game so youtube decided to do react live to other people's streams or other people content so let's say people are loving contents profit this is live people are actually watching this and they can like re live stream that and then and they can add their commentary on top of it now what school is that this is gonna be open for full on trending live streams for like professional sports for example so this gonna be huge when it comes to like reporting or sport sports accommodating and that type of stuff where you can actually go on like real live stream that footage and comment on top of it which onto until this point it has been all copyrighted and it's been a pain and you cannot like really actually do that and show it in in your screen so obviously more marketing more views for like that main sport but at the same time you as a creator can leverage that i'm bring more people based on your personality and different things that that you can do that yeah i think was gonna be i mean there's a lot of really cool at least that i know of the spore creative on the on the soccer real football side of things right that they you know they have really cool insightful opinions they're entertaining and i think it's just it adds a different dimension from some of the comment spectators that you might watch on tv you know every time we watch football soccer right again real football yeah when we hear some of the older comment that we grow up with i think it's kinda nostalgic but some of those are really really good yeah but honestly some of the newer comment spectators are on tv i'm like i don't care out about this guy like you like i don't honestly i don't believe they have any insights and then i find myself watching you know analysis and reviews from some of these other creators on on youtube so it'd be cool if i can actually just tuning in watch my game and listen the opinions and and thoughts from unquote creator that you know i might resonate with yeah i mean during the club up i i personally ran a couple of tests for the football show live streaming i deal like a little e cam setup and different things and it was crazy man we had about you know a couple games ten thousand people on that tuned in and watch the thing right and we're like we're not doing the game itself we're just like talking and engaging and so where you playing across cross words no it's not playing crossroads us let's do the game with people no no no i was watching the game and i was like let's see what happens and this is one of those experiments right that we encourage people to do is it's like okay if you see a format that you like go on test it out you know like victor for example i it's one of our our or customers in the in the challenge he did he's been doing like on the fitness side and i showed him a video of this guy that's challenging people to run a rice with him and it's literally just he literally just texted him me he's like i got the glasses i'm gonna do be like this one i in my mind i was like dallas i am ninety nine percent sure you send them this video i did i did and we talked about it after recording on thursday for the mass life show in spanish and and i'm like because he was like trying to do different things and i showed him i'm dude like if you're in the gym and and he's been talking about his events and trying to do like a live thing like that where you show your skills and your competition i think like this could be really cool because very low friction like you there's no editing at at all you do the thing you do the the little challenge with the person you press record and then and then you publish but anyways i know why we ended up talking about that one but you're talking about four months all formats months okay okay like if you find a format that you that you like lean into it and test it out exactly exactly that was the list that was the lesson thank you fa thank you i just finished our work might and i'm mike exhausted it it it kills me but it's good alright maybe you don't like this one i think this gonna help a ton of people but it's also gonna bring mixed feelings ready ai generated generated highlights or shorts from those life so as soon as you end your live stream is gonna pick up and create those auto highlights inside of youtube so now platforms like riverside or des script or all this they already do that opus do that teams do that personal to do that but at the same time it's like no now it lives inside of you youtube which onto that point not it it wasn't there so i think at that point they're just catching up give me your no opinion i mean it's not negative in my mind it's just like is at least is real content you know is not how casey neistat type and ai slot right it's not something ex right now yeah people just type some words and it creates a a video an ai video that actually doesn't exist right so is not that it's actually just it clip it it does a clip in automatically which this is my thought with that sure if it's inside of youtube it's probably is saving you even event time because you probably don't have to export it and then publish it and it can be a real tool for a lot of creators now my question would be is a clip gonna be good enough to get people's attention right because yeah if you pay attention to the clips that go above and beyond they they clips that perform well from these live streams they have some sort of edits they have some sort of you know they change the structure they create a certain type of hook right so sure you youtube might be pretty good at capturing some of the more viral moments on your livestream stream which is great and you can publish it like that but then i would argue there's gonna at some point let's say dag that ai actually elevate some of the content there's so many people gonna be doing it that there's gonna be some sort of new baseline on people not gonna consume more of that content what is the new thing and that that's always was gonna happen i think that's a cycle with social media right and the perfect example is alex or mo when he started with with his clips right with the bold big one two word subtitles right everybody was like i wonder the who mostly subtitles on my on my clips now everybody got some sort of subtitles that looked like that on the baseline change right went from being that fast base with those big subtitles to now some sort of different format so that's my my point i think sure it can be available to specifically for somebody that maybe it might be limited on resources and they want to see if they can catch so more people attention through through that type of content very very viable now is it gonna be great content that's where why i'm like i don't know what we're to see i i think this is gonna create a great opportunity for personalities in the space you know i would talk about google like a lot when i think these tools leave a lot of room for people to almost blame them if this the content is not successful because we talked about a lot of about the message right like and i and i lately been consuming me a lot of live streams in the in the gaming side and all that and what i've seen is gamer now yeah yeah i'm a thirty six year old gamer i'm a frustrated gamer that it's coming back but what i've seen is a lot of like reactions or like you know moments that in that specific market is consider valuable right so again all these tools are mainly also created i think this is my theory based on entertainment content right because if you're let's say we're doing out of whatever lesson right like a class or whatever right we're live streaming that obviously that audience pool is gonna be a lot smaller that if we're playing like most popular game that there is right and you know there's something that happens in that game that people are like oh my that was crazy right like let less shareable or or different things so of course you know at the end of the day we have to bring it down to context be like okay well that is a tool that can help us maybe get a couple more audience member that are interested in that specific topic but we have to understand that we might not be competing you know with you know our an audience of some some somebody some some game that's really help right but i think it it applies the same way like what i said about the cycle like there's gonna be entertainment content and i agree for the most part probably the majority of people that consumes most of for entertainment purposes but it's gonna get to a point where okay if the baseline grows on on quality like that just becomes the baseline right still then people are gonna be like okay how do i be how do i create something different right how do i stand out and that's gonna be that's always gonna be the channel always it we with social media it's always gonna be that part it's never gonna change which is how do i stand out how do i show up differently to grab people's attention so again if the ai is catching people's you know moments for different that they can be on personality and stuff in a sense probably you're gonna look a little bit similar at least the edit style because it's just kinda like the raw take away of it and then i guess the question would be what the do the editors can do with that right can they export it and then turn it from our level five to a level eight clip you know improve it yeah etcetera so yes useful tool but again i think it's let like just a tool right how do you use it yeah i'm excited man i think this is gonna help a lot of people kinda put their myself out there and and test things out at the end of the day right because you know people it's gonna help you with your a gaming career yeah i see i gotta become good first but you know joe be good just that to be entertaining hey i know i did you know we game late at night so energy might be the i'm i'm doing i'm doing it to to these stress at the moment so you will see i'm like you need like mode the little fire that comes out when you like get get a point in the games you're like press the button like some lasers on the fire comes out ears yeah i saw i guy the other day playing and he has like this like a smoke machine behind him so he's like he's like playing a cloud of lights and like dude i'm like people are it like it's a it's a whole it's a whole different world so intense usual differently right exactly and but we'll see i mean yeah maybe maybe let me know in the in the in the comments send me a message if you wanna see us losing in fortnite alright as we wrap up here i think the last one is obviously interesting for a lot of brands that also wanna you know jump on the bandwagon on here of of due youtube live is they're gonna be some side by high ads so the live frame won't be interrupted don't know how it's gonna look but it looks like the live continues you're gonna be able to see it but then on the side you'll be able to see these ads and then there's obviously a members only live feature where you youtube launch subscriptions not so long ago and i'm sure it goes hand in hand with that but what they're doing is obviously they're giving the creators a tools to to be able to do that i think they're also trying to compete with platforms like kick or or twitch as well that you know they were live from first platforms and they wanna bring people into into the platform to create inside of that i mean so so many of people already using you to run why not stay there to watch your your favorite live streamers they're probably gonna have to i don't i'm sure they're already do this of some sort but you know cake can tweet today and say intense incentivize some of their creators with pretty big paychecks that the cake is i like down for that yeah yeah so i mean i'm pretty sure it's gonna look very very similar to when you're watching a soccer game and doing know right at the beginning when they're like coming out or something and you know the screen just goes side gets smaller and then you can see the the ad running but yep that's i think that's a great opportunity right at the end of the day take creators everybody wants a a chance of making money at making it some sort of a career at least most of the people would say that are creating content whether that is for entertainment or education purposes so the ability to now do live streams i'm you know be able to have ads pop up in there and make some money that's that's good yeah you know really exciting i can't always wait to see how people are applying this obviously you know we're we're a show that's in the business side of things so i'll be very interested because like there is a massive gap between entertainment and content and business and more like educational side when it comes to things like this i've noticed and i'm i'm excited to see what happens i mean what what will be on a an idea i think like the vertical thing is massive especially because a lot of businesses have presence when it comes to like short or instagram reels or things like that where you can you can already pieces of that live stream that's already vertical not only like the maybe maybe you know the ai generated but you can maybe live stream and then grab that footage and put it on those platforms right to leverage that type of audience i think the far the the part of the interaction if if there's a feature that you can build it relative to your business like you mentioned earlier we're gonna be like hey you know we talked about topic one two three and then you engage with your audience to see k what topic are we tackling first or bring them into the conversation i think that could be like really exciting to obviously the premium subscribers with the premium members that are there we can yeah you can do something really cool so we'll see i don't know if you early or watching and you are already doing something like this with live streaming on the business side let us know send us send us your videos we would like to see it and obviously we we can talk about it on the show so cool anything else phones how are those grapes the great delicious i can yeah i can hear you too do oh really yeah i was looking at my levels zoom since you could hear it like i didn't see them but i i apologize to everybody that we're like what is that that is me eating great that's what's going oh like sound like a cow keep my amazing i just put them next to me and you couldn't help it you couldn't help it you couldn't wait till the end of the know no i kidding they're delicious going back to the topic of live you know some big people are making live their their strategy right for yes for the this next year and again it also just give us understand when our platform is investing so heavily into something they have all the data right so yeah that means they're investing into that for for a reason alright so i think it's it's a great opportunity i mean we've talked about bringing incontinence profit back i'm down we are ready all i gotta do is press live that's it so so i i'm be i've been the one telling you to do so i don't know you're waiting for it what are you waiting what are you waiting for alright before we head out i wanna share a little quick list of you know do's and don'ts this is easy simple you know for people to do this you can add or remove any that you feel that they're don deserve to be on that list so i will how do you recommend run your practice mode run your dress rear rehearsal for the show has been many times that we've started a live stream back in today and something was not working so however you wanna do it like fa said it you know record a little bit and see what's up or then you know or inside of your platform good good to go this is huge i think planning your highlights or planning like your moments you know in ahead of time massive yes from fun if you're listening he's like yeah yeah you that is honestly that that's like one of the biggest differences from and that doesn't apply just live stream actually to podcast podcasts into yeah that is one of the biggest things between some really big podcast podcasts and some ones that are not that big which is they kinda like pre make their content in a way that they know exactly what they're gonna have some sort of reaction or some sort of clickable moments right so do that how can you do that in a podcast setting or even in in a live setting you can have different segments right when you do your research yeah about the guest you can see exactly maybe when they give certain type of answers and you can craft that into the interview for example we been be we well i've been wanting to do like the wheel of doom the longest sam on the show where we have a a will with prices and challenges and you know all the fun things i think that'd be that'll i'll be absolutely amazing let me know if you if you're listening to this and you you hear about that idea let's us know what do you think yeah we're we're working with one over partner shit out to to capture a ash to like a news randomize we started doing it for the football show but we're gonna do it here and that might be something like hey mean we might not know about this thing and it comes out and it's like something that came out today we're gonna talk about it that today also i think something that helps when it comes to like the shorts and and those highlights is having internal room for rules for your team as in like what is something that you consider value indicator as in like that's something that's a clickable moment right so of course with live stream things are gonna happen reactions are gonna happen depending on what you're gonna do and if okay you can establish rules like for example if i say eggs y z i'm fancy reaction in a certain way that's a clickable moment for example the grapes right like he just egg grapes that was a random moment and i were just laughing then that might be an indicator that that might be something depending on what you wanna highlight for for your shows he's about to wow wow he just missed it completely he was like two centimeters away from his mouth and missed it obviously well as we wrap up again don't overdo your ads so whatever how they pop up in there i think that's that's you know live streaming or content in general etiquette engage in real time you know call out your you your your chat call you your the usernames are there answer to the comments like make sure that there's our relationship to with those i mean i i've been watching a lot of like you know speed for example which by the way kitty has a kitty my wife has a crazy story they were actually in washington state and they the the crazy amount people that speed brings with him in his live streams went literally over them like they were in the spot by randomly you know who knew we have some videos maybe we'll show him later but anyways the power of livestream streaming don't forget you a call to actions part of livestream tram tram play people i know she was traumatized she goes she takes me like people in children she was like do you know who speed is and i'm like yeah of course and like we're just ran into him like what do you mean well i mean like he's crowd running to us yeah yeah pretty much he's crazy crazy the the video they sent but obviously don't forget your call to options you know next steps your offers like what what are you doing and i'm i'm putting them in there organically into it and now of course afterwards what's your debrief analyze your metric you know what is the watch time what is the engagement conversions and then obviously make the relevant changes so you can get better every day anything else you wanna add fancy no that's pretty good so just a very good honestly low lift in a way depends on how you do it of course strategy for for many just jump in there set it up in your schedule for an hour or two week and then just go live and talk about helping people and how you can help them and maybe show it live or or do parts of your of your work that you're doing do it live i i think there's that i think is gonna be here actually just being like alright i'm gonna do research that you're doing for clients i like you know i'm gonna jump on live stream and show everybody how i'm doing the research you know walk them through the thought process and i think that's gonna be very very valuable content yeah it's gonna be fun awesome dude well thanks for joining me again finally we got you back before we head out if you want to take a five day content clarity challenge make sure you go to biz dot c slash monetize yes yeah we've had a few people going through we got really good feedback it's a lot of fun to do as well so if you are already producing in your content you have an an offer and you've doubled in content you're don't known necessarily exactly they're what to do how to do it right you need some sort of guidance some sort of plan some sort of strategy go z c slash monetize and we're gonna help you with that is one hundred percent free you'll be joining me for five days five consecutive recalls we're gonna be having over the last and at the end of the five days you'll have a viable strategy to implement for the next ninety to one hundred and twenty days and see the results that you want that's right not bye baby remember yeah we're gonna we're gonna cheer with a with a great with a great alright guys thank you so much and we'll see you on the next episode take care

this morning guys i got a notification on my phone saying that my instagram account was flagged and that i could not monetize it and i was like what and i was like well first of all on here can i monetize my instagram account build your list spread build an asset that you can control and unfortunately you cannot control one hundred percent social media what are all the ways that maybe we can steer or even own our own traffic right where you can still building real relationships through email and by the way email is not dead for those thinking that email is dead i don't have a software that sends emails to all these people you don't need it like in the most basic element people are signing up upwards for something rather willingly give you their contact information that can literally be an excel sheet hey guys welcome back to profit we are back in studio what's up acquisition dot com solo episode solo episode i'm manifesting alex or investing into our company let's go well we had somebody walk in friday and they're like can i invest new company not quite like that not not not how it went but yeah he was like maybe all ambassador company they know that even better he liked what he saw just saying like for those not familiar you know we have a physical student here where we are and we like the wall effect and when they walk into their studio when they were gonna record like whoa we did did they say that so yeah anyways it was a little bit a little enhancement we did but enough of that this morning guys i got a notification on my phone saying that my instagram account was flagged on that i could not monetize it and i was like what and i was like well first of all i'm on you can i monetize my instagram account second of all i was like wait why did i post that that caused this this flight right and i went back and you know as you might know venezuela i might not being in the best political situation right now so we've been you know sharing a little bit of the information of things that are happening there we surprisingly enough that was not the flag and i was like wow that's really interesting and it was last night i was just going through my feed and i found a video that i found hilarious i found a video of these reports of allegedly ai altered pictures for harris and again not siding with any any political thing in the topic of contents profit but we just wanna bring this because it's obviously hot and spicy for a lot of people that want to put their thoughts on social media right want to express themselves whether you're on one side or the other and i was just res sharing in my story this video because i thought it was a good analysis of that specific picture that showed a crowd but then on the airplane there was no crowd on the reflection of the airplane right i was like well this is pretty interesting and i just thought it was funny and i shared it as a funny thing yep and then hence i get a notification and you can see the pictures here of my account has been fact checked by independent fact checkers and i was like wow what a great way for meta to clean their hands and say that it's not them that are banning your account and maybe save a lot of money that's immediately the first thought can process somebody that reported you or whatever and then yeah yeah which try way we found i'm gonna link it right below to the article that says you know that whatever that fact checked that but again if you read books like trust me online you can find that probably everything on the internet can be fake so we don't know what to trust but anyways apart from that what do we trust are you really trust yeah are we real is this ai generated this whole episode but it's not by the way it's a these accents i cannot be fake just let me tell you that but i guess you know i started thinking like okay how does this affect you know business people or you know the the audience that listens to content profit and a lot of the people that come to either the studio or her conversations with us they're always like very when they start to create content there's always a level of being careful with the message and the things that they say right and we've seen on social that a lot of the polarizing messages right my grab a little more traction right polarizing topics mike grab a little bit more traction also depending on like what platform you're in you know what maybe what point of view you're you're you're sharing right for example what just happened in venezuela are a lot of you know wrongdoing doing is happening in the country a lot of people are sharing that and the entire country banned x right because you know maduro the dictator almost like blocked elon musk and elon musk being the owner of he unlocked himself and continue to talk on mother account or whatever and and anyways they country completely banned this platform right so these can happen anytime and he can happen to every business and you know unfortunately if something like this happened and you depend on social media content organically or whatever it is it might be you know the difference between stay on business or going out of business right so immediately we started thinking well this clearly was a very very little episode but there's a big lesson right and you summarize it in like a sentence right when we started discussing this episode don't build your home on rented land so what are your thoughts on that fo because i you you obviously deal with messaging a lot of the the projects that we work with right with our with our with our partners yeah true oh just love i mean this is a concept that has been going around at least i mean from way before we enter the industry right but it's one of the first things you learn when you join the direct response marketing world which is build your list right build an asset that you can control and unfortunately you cannot control one hundred percent social media right i mean there are challenges in each platform different platforms you know they got their different challenges but one of the most common ones that you'll probably relate to is you publish great content you have a great follow in but only a very small percentage of your following actually sees your content and gets served with your content right so that is very frustrating for a lot of creators it's like why i have twenty thousand followers fifty thousand followers you know ten followers and nobody or only like ten percent of those people are the ones that are like watching my content right i why doesn't vegas serve my content and at the end of the days because you know obviously social media it's a product sell fred they're trying to make money as well and they gotta find different ways to monetize a platform and unfortunately they're not prioritizing things showing some of your content to the people that is following when you right rather they might show again something that has more value for them meaning advertisers right they're paying money for this platform they're gonna show you those post or they're gonna show you things that they know they're gonna keep you in the platform consuming because you are the product at the end of the day yeah right for these people but you know the they idea of you know building your home on rented land is this the problem is if you create something of significance and then your whole business is just based on that meaning let's say all your revenue is attached to instagram if something like what happened to you right where they flag you or they demon monetize you you lose your revenue overnight and you don't wanna be in that position so what you want to do is you want to build your own list you want your asset that you can control right meaning people are going off platform and signing up to email newsletter etcetera it doesn't have to be a newsletter right there's many many ways you can do this but pretty much they give you willingly their contact information and then you have that store in a place where you can use it regardless right because they agreed for you to communicate with them so if they're giving you their information you can use an email out of responder right you can start sending newsletters emails weekly etcetera you can start promoting off channels of these social media because that is value right and you can build relationships so you let's say you know you're like oh i don't i don't have a software that sends emails to all these people you don't need it like in the most basic element people are signing up for for something rather willingly give you their contact information that can literally be an excel sheet that you have all this information you know name email phone number and you use that you can literally send a personal email one by one right again you don't need all the software these tools have been created to facilitate marketing efforts so if you have you know active campaign go ahead level whatever it is awesome you can leverage that asset to email multiple people at the same time and you're saving your time of going one by one but if you don't have any of these tools at the most basic level now you have access to the people that are agreeing to communication with you off platform yeah i think something that came to mind apart from like the tactical it's like okay collecting demo which obviously very very important right i think that's top top of the list and in many different ways of doing it too absolutely you know most people because they might not have the technical ability to go on and maybe sign up for this platforms or learn a little bit or maybe they don't have their resources to go hire somebody to do it for them right they take out the advantage of of these platforms like instagram patreon like tiktok that you can actually monetize inside of the of the platform but that that's where the journey of monetization ends for a lot of people so i we wanna encourage you okay what are all the ways that maybe we can steer or even own our own traffic right where you can still building real relationships through email and by the way email is not dead for those thinking that email is dead it's like i number one own on selling online right and the the people that i joined that that means that they're closer to you that they wanna hear more about you that they wanna find out more of what you offer of your message right so i think that's a very positive thing and i think he's also a really good indicator to like if people are if you have it out there and you promote every every single time and people are not signing up that's a really good indicator to say okay well maybe what i'm saying over the thing that i'm delivering might not be valuable for that person right and then we can adapt and we can shift now the the the other thing that i wanna i wanna share is like we wanna motivate people to be passionate obviously of of their message we without harming anybody and of course their guidelines and of course there's certain levels of things that you can and you cannot share online but when you know you start seeing excessive flagging or excessive you know stop it eye out your message and you never know what these algorithms might peak here and there for example we decide to put a political thumbnail for this episode right or we're frame it in a way where we want to you know i'm doing quotations here we might want to attract attention by talking about that topic that is relevant today the whole video or podcast podcasts or micro content might be flagged because is under the eye of a political angle right but if we shifted and we're like okay this is a lesson for the content community for the creator for the entrepreneurs based on this thing the angle now slightly changes and now you know you might not get flagged so again like make sure that you go over the guidelines of every platform that you put in content out there because often you know sometimes we're not following their rules and you know to be fair maybe that's what happened in there maybe was the angle and the thing what really i guess pissed me off was it was not my own original content right so that was the thing why is that other account not flagged or why is maybe it is flagged maybe flag doesn't really yeah so i'll from posting absolutely so you got me thinking right and i'm like okay well that's really interesting now i know you know where that limit is and you know some people might be like okay i might wanna push the buttons a little bit more and we also know the platforms like for example i tony that they're like you know in the comedy world right they're like they anti you know institutions right then now platform slight netflix because they became so big because they were so genuine with their message on how wanna do things now bigger platforms are chasing them right so you're like okay now the game flips so in the meantime it's like okay what is the platform that you can own where is it you know how can you start directing people that resonate with your message to your own thing but also that's why i'm such a big fan of multiple platforms because you can test the same message you multiple platforms since see see what happened you know recently with operation truth i show that runs here out of this studio we gain access to their accounts and there's certain platforms that they got massive reach versus all their same content mh but one has millions of views the other one has probably a few thousand views right same piece of content so what why i mean i then there is a also differences in the platform absolutely like obviously the people that hang out mostly absolutely facebook are gonna be different than the people that hang out on take tiktok right like they have different tendencies in the from from for different reasons and that's fine and that's my point of like why i'm me personally i'm big fan of okay if we have the time and capacity and maybe the team to test different platforms to see you know where your safety net is because you can be like you can see where it goes versus if you put like a hundred percent of their resources right and you might say one thing that the platform don't lie it doesn't like then this came over for you and we have to restart again for example right mh i most people won't recover for that because there takes a lot of effort refining your message it takes a lot of effort to put it out there unless we all know so again can we fear out a system right where you can do that i think you know to to each obviously everybody's gonna have their own case studies and how they do things but i we highly recommend that the other thing go ahead sorry no no i was just saying yeah yeah awesome buddy you know going off of that you know your safety net of content but also that's why i think podcasting is such a powerful vehicle man because that rs is feed you own right and it's almost like so pretty the way that the audio podcast works that is beautiful because it's almost is very on unfiltered right and you can you actually can move that rs to to you on that you can move it to different platforms the platforms don't if i think today with like modern podcasting like if you start a podcast let's say instead of spotify it might be something like that but that original rs is feed you own so the combination between that and your email the people that listen to poly which by the way if they pay attention you know is because they actually enjoying your message is a killer combination to be able to build start building trust with with the people that might resonate with your message yeah i did a new strategy for people should be till when they publish content tell people to drop in their address and then send them a mail in subscription service where they're like i you know they actually sign up in there and they put their name on number on and everything and they're like i luis cam i agree to get messages from the other louise cam right and messages can be sent to on you know phone number email and and the address and then you have a fit you collect like a physical ballot right and you have it in your house in a divider you know you have your one of those big i can tell help file and you put it on there you know and you save it for life i think that should be the way to do that should be the way yeah bulletproof i can't tell you for real no fire proof but maybe me do bulletproof yeah it's keyword warrior or proof yeah being flagged proof all that flag proof that's hilarious but you know obviously you know navigating today's you know marketing environment and if you're a small business right maybe most of your revenue comes from interactions like this right there's a lot of people are building the businesses in the back of of social media right and no wonder a lot of people are so scared to you know maybe voice their opinions outside of the business right if that's what you feel and sometimes you know that's necessary to be able to maybe you know do right in the world and we never know so anyways i think food for thought this episode short and sweet we want you to consider right if you don't have an email list how can you start collecting those emails right if you are in just one platform how how can you start building a system that allows you to test messages in in different platforms if you have any questions around this obviously you know we're we're here to to help and assist so you can send us a message in social media database ro you can also send us an email you can do luis da luis l u i s d a at dot c o i'm happy to answer any questions you might have don't gonna start getting cold pitch on our email yeah that's fine my answer is always the same if you want to you know i guess in the show or if you want us to come to your show go to possible same cop pitch that people trying to sell stuff well that's too but you know mostly we get pictures to people be on the show which we're you know we're referral based and you know i'm and i'm sure if you're listening if you wanna be on here send me an email we can figure something but i encourage people to go to patch branch dot com and go sign up there it's only five bucks and you can connect with incredible creators so yeah and shout out to alex the founder her amazing anyways anything else fun see you before we head out for this episode no thank you for allowing me to rent a little bit and i i think more more rent the the lesson right because at the end of the day like okay my instagram my account is very personal there's a lesson on everything yeah there's a lesson everything and so how can we start thinking of ways that you know you can move the people that our attention to you on social into your own ecosystem and start communicating with them there cool look cool with you are you cool yeah are you cool yeah i'm cool are you just chilled out now i got we that said thank you so much for returning to the car profit podcast go ahead and follow the show in your favorite podcasting platform and on social media that's right i in today today's episode to help me move once step closer towards your goal please don't forget to share this episode and don't forget to leave a five star review see you bye guys

what are we talking about today funds guys today we're talking about the fastest most effective way to double yourselves with podcast wait hey that was good by the way full disclosure this headline i mean it's a hundred percent accurate but is also taken from the great amanda homes centric jay homes from the ultimate sales machine because they do have a process that did today's email just so you know we discovered these on our own but the process called the dream one hundred and we're gonna adopt it so obviously see your podcast so there's gonna be some storytelling there's gonna be some action items that you can actually do today to get to that and doubling sales in the different things but one hundred percent okay ready fonts i'm ready yeah like i said we're gonna do a quick makeup recap of the show right there's gonna be the there was a conversation i had on friday with somebody from linkedin that was amazing we're gonna do some of that and then we're gonna tell you the actual data of the content profit first episodes not downloads but sales related money in the bank and then we're gonna walk you through a quick exercise that you can do and execute today to actually get the ball rolling of this if you do have a podcast and if you do not have a podcast today he's very simple he's the same process and if you need help sitting on that podcast it takes five minutes go ahead and do it just reach out to us at this rose call on facebook instagram and guess while we can help you set it up that's right yeah so obviously i mean the podcast in march is gonna be three years three years old i'm pretty sure we had like collab sound just put the clap sound yeah there we there we go okay i like studio clap though i love the studio clap is us anyway so kimberly barely here go i know the crowd is so far away it's almost like my toddler know second toddler you know luke is gonna be for rides fit it up don't deviate the deviate so the people want to jews they want the good stuff anyways before the show was actually a i think you know covid was about to happen we were struggling as a business it was just me and fa of freelancers there was no team unclear on who we served there was just a lot of stuff going on you can listen back to the episodes we go through that story but we were stuck right in that place of you know we needed to create something we felt like we needed to create we filled that need but it was like really challenging to to choose what to create what medium to create it on and all these crazy high pressure moment allowed us to create contents profit the podcast to the live show and and then it evolving to the thing that it is right so that helped us be a hundred percent consistent we've this is episode three sixty eight right so amazing you know pat in the back yeah so i know a podcast it's a lot of podcast podcasts a lot of time having conversations but at the same time it unlocked something really cool which was reliable system on how to get communication with the our dream clients and people that we wanted to serve get feedback immediately get referrals consistently right all these things that we were struggling at the time and according to a lot of the conversations that we've had with many people that have a platform like this those are very common friction point so if you're going through in your head right now it's like oh boy like this sounds very familiar to me stick around because this is literally what got out of the hall and he's helping us move forward with with her business any comes no no comment so far and you're doing great yeah thank you okay thank you so last friday i mentioned that i had this conversation with eden she's from spanish she's got you know going to school in california and we just connected over in linkedin and she was building a platform she was building a podcast to build relationships right we dove right into the framework it was not on purpose right we just continue the conversation for about an hour and and it was one of those light light bulb moments for me personally i'm like this is the system i mean we've been talking about it we've been preaching about it but like how can we nail it down with some action points for people to actually move forward to the point that it ain't at the end of the the conversation she's like oh my gosh like do you have a book do you have resources for this do you guys do work on this right and we've been talking about doing same by the way there's a program going on so if you're interested a little bit more on that let us know but at the level of something published just talking about this other than a podcast episode so that obviously gave me the idea to develop that idea little bit more which is some of the things that we talk about about the podcast helping you do is dis stealing those ideas putting it out to the world to gather feedback and obviously help the people that listen to a show so that's why we're recording that today now keep in mind something to keep in mind is your ticket price right like how what do you sell right for us this is a higher ticket service month to month and this is one of the reasons why this has worked and we've seen it with other people so obviously the hire the ticket that you sell as a product we're gonna talk about a business to consumer example of this on how you can implement it like this but if it's a b2b b is even better so we have we're gonna share some examples that so keep that in mind like yeah what is your price point and that will help put shape and make this worth it yeah i want to share something that actually stuck to my head a long time i ago i think i heard it from russell he was talking about how the hire the ticket you're selling the more time you need to spend with the person that you are trying to sell that's why when you join a webinar and they're trying to sell you something that is like two thousand dollars to five thousand dollars it is usually like a one hour to two hour webinar right the more time you get to keep people in there they're more invested they already get and therefore they can spend more it's not they can spend more money with you right let's say you're trying to sell those two thousand five thousand dollar courses and they're only spending ten minutes with you are you building enough rapport to then present that offer right so that pretty much that concept applies for the platform right you're bringing this person to the platform you're spending time with them in the pre call and during the show right an hour or two who knows whatever long show is then after the show you're talking to them you you're building rapport consistently over a long period of time and then it's totally worth doing the offer because you build that report that is gonna allow you to hopefully potentially close that deal as well yeah absolutely so obviously you will hear us talk about the term platform for us is your publishing platform right and again we use podcast podcasts an as an example because as a medium that most people listen to us but at the same time we record video so there's an aspect of video there's an aspect of micro clips and all these elements play a part into the system right for the sake of the conversation we're just gonna stick to podcast podcasts which is your audio like your platform is your podcast has is a place where you invite that dream customer like that dream person that you wanna work with build a relationship with maybe is the person that has the referrals for you right so obviously what is that platform for us like i said is a podcast how do we do this i'm gonna do like a quick makeup recap is we invite where we feel is a fit for our community our product and maybe it has connections maybe somebody that's really really cool that we wanna talk to right and obviously there's a filtering process if they are reaching out to us on how to get into the podcast which is aligned to the person that we want to have on the show now with once that person is invited to a show we do like a discovery call which is like normally about fifteen to twenty minutes just to get to know them right like what are some points that they might wanna share in the podcast just align messaging and then we coordinate that call which is the podcast the interview and then we jump on that interview which is about normally about an hour or so if once it feels inspired is like an hour and a half and then we go into the after an interview and here's where we actually make the transition to you know whatever that action item is afterwards whether it's introductions to referrals whether it's a a demo of the product and the service that we offer as an agency then after that is obviously continued to nurture that relationship whatever their result is right if it's if for some reason it's not a fit because it's we've had those it's okay we continue to have a relationship with that person because they allow their time to be on the show they're very cool people right and you never know i major overall yes they'll make incredible clients but at the same time those are people we wanna surround yourself like when bring them on the podcast thinking also damn i would love for them to be in my circle of friends right yeah and it's a great feeling that even to say they say no to your product you still get to keep our relationship with those people that can lead to referrals and sometimes it just takes a longer time for them to realize like hey you know what i actually wanna work with this person right you might need to build rapport for a longer time amanda right the daughter of chad holmes the person that you know initiated the dream one hundred she tells a story how her dad spent what like nineteen years chasing tony robbins for him to become a partner of his in one of the projects like that is absolutely amazing right so keep that in mind it's not just like i bring them to podcast and i have one shot and that's it no like genuinely trying to build that relationship with this person keeping their best interest in mind and if if there's a first no just keep building keep building and like i said we encourage everybody obviously to go and and read the ultimate sales machine especially the dream one hundred aspect of it right we took some of that and together with our experience and emerge with just the podcast system and the operational of the podcast system really even before we actually knew about the june one hundred naturally that's the thing that started to happen right and we always started to look for the hacks right just this morning on a call that we had somebody asked like hey what's the fastest way to like the the best of the podcast right it's like to to be successful a podcast podcasting and we had to ask like what is successful on the podcast means to you right for us is obviously increasing relationships obviously sales very very very tight related to to sales and not just the download downloads are amazing and we're being connected with amazing people that are coming from listening to the show obviously we think you we we love you we hug you right but initially when we first started it was just really challenging right because of how the medium works now here's on data on our first twelve months of the podcast right and if your sales inclined this will definitely you you'll probably like it very very much right mh and this was when the system was you know brand brand new those was is it was not as consistent as we would liked to and there's still a lot of holes to feel still after three years still some holes that we need to fill internally but this is the data right in the first year of the podcast seventy five percent of the people that we invited to the show that year say yes to a demo call after the after the interview right so we're like immediately after the interview we will transition into hey i don't know if this is for you but here's what we do would you like to check out demo behind the scenes we love to show you gather feedback and maybe find a way to collaborate and that's exactly the same phrase that we do every single time right is not sales seeds is not peachy right like if it's something if there's a problem that they're experimenting right we're doing them a service by presenting the option whether that's a fit or not after the call that's for something else but seventy five percent of the people i came to a show say yes luis absolutely let's go do that so i mean we can go check that data i it should go check that data but i think that's a pretty high opt in rate now after that of the people that i joined the call right the people that are transferring to that call twenty five percent say yes i bought something from us whether was at the service or a workshop and i think that twenty five percent closing is pretty impressive there you go thank you you fighting yourself in the bag once again i am i am so i encourage you you to share your numbers with us but for us like coming from no appointments and coming from no sales in a product that we're trying to get a market fit at the time that was massive he allowed us to get the ball rolling putting some cash in the bank hiring our first team members at the time as an agency and and continue to grow and evolve as a platform serving our clients and our audience so think for us that was a massive win that obviously that is our own example there's been some businesses out there that have been implemented this system when they work with us and they've have massive amazing results i don't know fancy see if you have any thoughts but i have a couple examples i no i mean i've enjoyed the process it seems with the they they want you know at the end of the day for me personally i enjoy making friends and every time we got somebody cool in here and we have a good chemistry and then that chemistry gets moved into more of the business page right and we get to do business with them and we you get to help them it is absolutely amazing yeah so i think it's a also a great filter to know whether you're working with the right people or not yeah so i think this is obviously massive for service providers right if you're in the real estate this is massive in the real estate right any any kind of transaction on a monthly basis or if you have return your consultants how can you speed up these process right we do three podcasts a week because we wanna have those conversations we're in the process right now of launching a second show that's only gonna be on linkedin which is we just had a an amazing inquiry of people wanting to to be on the podcast communicating wanted to be in interacting and that's our best way on how we can serve them and also build that relationship so we're gonna do it we'll see we'll see how it goes but for example how does a real estate company can monetize right i guess or can take advantage of a system like this there's was a company locally the jacksonville wolf builders that we work together with a friend of the pod pablo on gonzales right and we help them build the system internally right but the people that they would bring on to the show right there were people previous customers best buyers contacts from the city and they'll have these amazing conversations and then behind cameras they will work on the best opportunities for them which meant right working on deals to buy working on deals to constructions in in the middle downtown increasing the value to their audience so there's many many ways on how to do this right there's another example for a consultant right this person was in colombia and he he was struggling to get their first clients as a consultant he was coming out of a corporate job and he wanted to make his way into the space as an independent consultant and the first forty episodes of his show he decided to tell stories and this thing and this content that he thought it was amazing for the audience but here's the truth right if we're not putting at dollars behind the podcast if we're not investing paid that growth can be sometimes very slow it depends on many aspects but it it it depends on many in many things like your personality are you actually good at delivering the content right is the content actually good right is it marketing around the content good there's so many things that that you need to put in place to do this and he was having very hard time reaching out to a big amount of audience right i'm saying air quotations here and get traction to get the sales call so we're like okay what don't you invite to the podcast that person right that the decision maker in the company the topic is not gonna change you guys are gonna talk about the topic that you want to talk about in your podcast but after that invited her to a demo to show what you can do for them and first guest said no not kidding first said no but she immediately referred to a friend that was also ahead of the division and he was able to coach two hundred salespeople because of that and get a massive paycheck so again amazing the studio clap yeah so again this is just the introduction to a system now i did mention that we wanted to talk about a big business to consumer case right so in this case who has an affiliate access like who has access to a massive amount of number of your direct to consumer customer right is there a referral base we have this example of somebody from our community tony tony was selling this software or it was an accessibility solution for websites and he was trying to sell one on one and the ticket was not high enough to make this worth at one on one so we're like hey tony what are you reach and you you have a platform you have a show on facebook what do you will reach out to agency owners agency owners have access to a ton of websites and he found this loophole in the tax code that says that if they implemented the thing that he was doing right he gets a paycheck the agency gets a paycheck and then everybody on the as a website gets a tax deduction as well so it was a win win win for everybody and he started doing that and immediately after he found somebody that has a hundred plus relationships that they could go ahead on tackle together so again massive opportunity for us for example we have several partnerships with different agencies like web developers people that have shows people that coach podcasting right we don't coach podcasting per s we coma after that so what are some relationships that you can start creating through your platform to have access too many others as well said are you like mine mind blown right now fancy yeah yeah mind blown clarity clarity tea eyes is her open like whoa what is going on okay so we promised to wrap up we were gonna give you an exercise to do and to do this homework today so again if you have a podcast you can execute today if you don't have a podcast it doesn't matter you can do this over facebook live you can do this over instagram live you can do this over any type of collaboration around content content is the vehicle to do this but the same time it's massive benefit because it builds your authority your relevancy and your trust in that platform so win win in that in that sense what else do you want right what else what else like the perfect system and it anyways so here's the exercise right number one pull a list of your clients in the last twelve months this is like low hanging fruit where are who are your clients in the last twelve months right how much have this spent with you so check out like hey who's my best client money wise right and then who are your top five do you know them by heart what are their characteristics like what do they do what type of business how do they spend their money right start writing all these things down in case of a you know business to consumer who has a big affiliated access so for example we work with a company called flo chat which we love is a pipeline a social pipeline software and a lot of the people in there are either publishing or is selling online so those are potential clients that we might be able to have so we have a partnership with them right is there a referral partner like web agencies like who sells to your ideal client where you can establish a referral partner start writing those things down anything else that you wanna so what happens after i have the list i have my i list with my five people and i'm like cool i got them now you got them now so start replicating that right so after your top five it's like who else in my industry right has those characteristics and as soon as you identify at least well you can start with five you guys start with one right but let's say your target twelve like your main twelve people invite them into your show almost like back to back like that's that week obviously the speed of of how you have these conversations yeah is gonna depend on how bad you need this we needed it very bad we needed that money because if not we're gonna be out of business at the time that we launched the show so we increased our frequency i recently had a conversation with a gentleman in colombia and he's like well i don't have a podcast just yet like that's totally okay you can tell them that you're launching that podcast thirty in thirty days and you can start having those conversations today tell them that you're recording the conversation so you can launch in thirty days yeah and again or you can make a facebook live show or linkedin live or instagram live just go live many ideas exactly and then from there start having the conversation just make sure that you do the transition before they hop off the call so if you want a detail don't like to call them scripts because they're no scripts but if you want how we phrase things our cheat sheet of the podcast how we run this the back end the management of it please reach out like this is the thing that we do every single day and we're happy to help you out under do this but here's a bonus the five buckets right the five buckets on how do identify your your dream client's slash dream guest is you know are they how profitable they are that's number one right after you rank them are they do they generate a lot of profit for you there it might be some clients are really good but there's a lot of expenses attached to them which is you know personally one of the things that we have identified in the last six months right who is who has an easily deliver delivery of your service or product like who would like that production frictionless list frictionless that you can deliver that that is natural and easy and you actually enjoy that process who's that right and then from there try to find others who's easy to sell somebody that you actually present this opportunity and is so easy the transition that there's like a no brainer for them right initially when we started selling this were talking to people that were so far away from the solution right they needed it more education and it was really challenging right because we had to allocate educate we had to put in the time where to do this so who is closer to the problem of the solution that you're selling side note still have those conversations with those people because eventually you'll be able to create a product that you can sell to those people as well eventually moving them up your valued ladder and selling them they one big product that you're selling absolutely now the other bucket is results who are getting the best results with your product right so for us obviously if we're focusing on revenues people that sell you know higher ticket might have a list that they can reach out might have this list of clients i can reach out right they might have a team or they might have their resources to hire production team right who is that person that is driving the best results and then the last one is fun like are you actually having fun working with that person there's been many cases that he has not been fun for us and and that's okay i mean we learn from it we are still friends but it might not be a working relationship so who are you having fun with that you're working with at the time and that's your low hanging fruit right past clients current clients and then who are people that are very close to them and even them they can refer to somebody like them good job that was pretty good should we talk about this on pot it sounds like you you do this for a leaving sounds like we do this for least this yeah anyways fun any last thoughts oh no i appreciate you for you know taking charge with today's episode i think it was great i learned a lot guys well i hope you did too sounds good if you have any comments or any questions please feel free to reach out on social media at biz bros obviously we have the at the face roast at roast c and we have the facebook group content is perfect go join the community and it will welcome you with open arms so with that said guys thank you so much for returning to contact this proper podcast go ahead follow the show in your favorite platform and also social show media at this go that is ryan if my brother here help you move once they're closer towards your goal please don't forget to share this episode in and leave a five star review so yeah bye guys

i wrote a book let's go i wrote a book let's go i knew it was gonna happen fully recommended inside is your frameworks the process that you follow right you break it down so well as simply asking the brand what is success to you what what is your goal yeah with this collaboration will allow you to come back to them and say oh well knowing that that's your goal yeah what about we do this thing over here that i've never done before but seems like that's gonna help you move the needle do you find that maybe a lot of people are intimidated to maybe have those conversations is it lack of information is a you know maybe they don't know the market probably eighty percent of the creators influencers podcast that come to me have never been on a phone call with the brand hey welcome back to continental profit we had the one and only the incredible justin moore who just published his book sponsor magnet he so kind to send us a copy and then today you are listening to the new conversation that we have with him lots of you know very specific tips and case studies on how sponsorships my work for you and how you can secure some of those absolutely amazing justin is great if you want to claim his book make sure you go to sponsor magnet dot com disclaimer he's actually not paying us he is that cool and we believe so much on his sponsorship model on what he talks about that we just want to support them so make sure you go to sponsor magnet dot com also we bought quite a few copies and if you want a copy for free from us make sure you send us a message at this call on facebook on instagram or send us an name don't know whatever way it is that you want but those copies are limited so make sure you do it quick and we can send you one of those three copies cool have fun welcome back justin know that we talked about like seven minutes yeah know that we had a moved behind this in conversation yeah by popular demand in studio by fo by everybody the you know kinda heard us talking about sponsorship are you here you did something big recently right wanna i walk us through i did i did something enormous i got my personal bench press record no not that i i i wrote a book let's go i wrote a book let's go i knew it was gonna happen and i'm i'm so so yeah so it's called sponsor magnet yeah how to price sorry how to attract price and execute your dream brand partnerships so it's basically like a complete dissolution of everything that i know over the last fifteen years about you know from collaborating with brands i've done you know over five hundred sponsorships myself personally made over five million dollars so it's like a big way in which my wife and i as creators have have dried revenue over the years cool but i also ran this agency for for many years where i brought deals to other creators so i basically took these two perspectives put it in a book and i can't believe we're here yeah just you and you were kind enough to send us a copy of the book sponsor magnus so if you're interested listening right now and you want to get your your hands on one of these books go to sponsor magnet dot com and i also recommend you to listen to the first epi episode so is published right before this one we did a little bit cost shit what just happened justin what just happened what just happened guys hold on a second here okay okay okay i see you guys okay okay so i gotta describe what just happened here right before we hit record word i told that these two fine gentlemen that i was four books away from hitting a thousand total sales for the book and i told them i may might happen on the podcast live my and what just popped up here into my book order zap automation was you guys just bought ten books hell dude oh man that is that is legendary guys thank you so much no i super appreciate that like holy cow that really really means a lot to me you guys and you'll for forever be you could ever forever claim that you pushed it over the over the top it from this moment on yeah you are content profit best seller just says that was by the way for everybody listening or watching right now and you if you want one of these cop is you send us a quick dm we're happy to that will send to this is by far the number one question we get for you know from people that come in the studio and online it's like monetization as soon as we start the conversations like how can i go and start you know looking into brand deals you know i don't like to call them sponsorships anymore is part you know but brand partnerships like you said on the books so i'm stoked man i'm very happy for you and of course like what you're bringing onto to the market is a is a huge solution for a lot of people out there so yeah thank you i'm absolutely so appreciate that man so excited so alright where i was going before the awesome news you know congrats on the congrats very random purchase at the right time who would have known you know so last episode the first one that we did we cover a lot of the nitty gritty on sponsorship right and i took a little few notes in here as a teaser you haven't listened to episode one make sure you go back but you know talking about do not comm yourself by talking about your reach and all this off right i align yourself to the brand's goals be a detective do audience in ten based brand pitching don't just pitch any one of your favorite brands as your audience and pitch to what they want right who to talk depends on the company size and then we had a little kinda like talk about a little spaghetti the wall hypothesis that we that we have going on which i absolutely love it i'm definitely gonna revisit that conversation but what i wanna do for today right you had your book sponsored magnet and again fully recommended inside is your frameworks the process that you follow right you break it down so well but i want to cover a little bit of the case studies right because somebody okay right now listen they're like but i how does that apply to me they could be have a medium sized follow big following small following but as we know doesn't really matter right because yeah i think this is my new favorite answer for most of things it depends right and i'm like talk to me you about scenario based things i'm like it depends you know every problem is unique any challenge is unique so i would love to hear about some case studies and actually the first one i wanna talk to is about this book it's about our girlfriend paul jamie you introduced him to us we got the pleasure of actually met him meeting him live in one of their conferences and he is a niche podcast broadcaster right so did you break down a little bit kinda of like what was it work that you did with him and some of the results that you guys got yeah so paul is actually one of my longest running coaching clients i mean i think he holds the record for the single the the most like coaching calls that anyone's ever done with me is for is probably paul and so just a quick kind of context for for paul's business so he runs a podcast called the green industry podcast and y'all listening are gonna love this because he teaches lawn care professionals how to grow their business and he's doing you know somewhere between a hundred and thirty and a hundred and fifty thousand downloads a month on his podcast and so how how much more niche can you get for for something like this right and he when we first started working together he very much was frustrated because he was seeing these big numbers right he would he would go to kind of the these local kinda of meetup up meet and greet and in conferences regional events and things like that and he was kind of becoming almost like a little mini celebrity because people were wanting to take photos with him asked for his autograph like he was seeing a lot of these like kind of big download numbers but yeah he was like where's is the money like i i i'm i i'm not like you know being able to cover my costs here and he had an editor and he had you know some people who were a producer who was helping him with stuff and so so he was just pretty frustrated because he even though he was optimistic about and and remember he's still at that time had a lawn care business so he was kind of doing the the the side hustle juggling act right with the with the business and the and the content creation stuff on side and so basically we started he booked like a of a coaching call at the very beginning and we he kinda just did this dump but you know to me of like here's everything that's like going on right now and i just don't know what to do i've i've heard of this idea about getting sponsors and working with brands but that whole process just feels so overwhelming it feels very am it feels like there's all these different steps that you need to do and i just don't know anything right and so basically we started working from from zero i actually i take that back he he did do a very early deal he did a very early deer where where a brand came to him and they were like hey well we'll pay you this amount of money to like run you know ads on your podcast and so he just basically said yes whatever number that they gave him because he didn't know like oh yeah sure you're gonna pay a thousand dollars to do like twenty ad like yeah that sounds awesome you know this don't know what the number was something like that and so he just was very inexperienced so over the course of the next basically couple years to he has absolutely completely transformed his business he went from really struggling to know whether he could make this podcast sustainable financially for him to basically beating brands off with a stick yeah the the one and so you know he's done you know he also in addition to the podcast he has social media so he's able to kinda amplify these campaigns across social media as well as a newsletter but i wanna just share a quick anecdote that actually isn't in the book about paul story because i think that this will this will be a really eye opening a lesson for a lot of podcast listening which was that one of the most recent partnerships that most recent and most lucrative deals that that paul has ever done came recently from a brand that we all are very familiar with probably even if we're not in the lawn care space which is john deere tractor wow right we all know the john deere tractor that big green and yellow logo we we probably have all seen that at one point right and so john deere is is the behemoth in his industry right and john deere came to paul recently and they said paul we would love to collaborate with you and so what a lot of podcast do in this situation is they say great here's my media kit mh here's all my packages here's you know abc b c d here's my pricing pick one pick package one through five right and so instead what you know we have taught paul me and i had several small sponsorship coaches on my team now have top paul to do over the years is you you do not do that you don't say here pick one package you say let's get on the phone call yeah let's talk about what's going on what's important to you tell me more about this campaign that you want to bring to life and you know what the what what the brand said what john deere said is they said look paul the largest trade show in our industry is happening in october and you know what we would love for you to do we would love for you to podcast in our booth nice for three days we want you to bring all your friends and interview them we wanna interview people on the marketing team at john deere tractor yeah and we wanna have our logo in the background while you're filming all these videos is the largest event of the year all the press are there all the photographers all the videographer after all the key opinion leaders in this industry go to this in trade show and so what's the tell us how much it's gonna cost for you to yeah be in the booth for three days yeah and and so he basically named his price and hundred million dollars gain a hundred million dollars generational wealth what right no but for real and so and so this this i hope is a is a great example for for anyone listening that like the whole point of the book and that kind of the central theme throughout the book is how do i have this mindset of creativity when i am talking with a sponsor because i may have been used to doing certain types of partnerships or certain types of deals but as simply asking the brand what is success to you what what is your goal yeah with this collaboration will allow you to come back to them and say oh well knowing that that's your goal yeah what about we do this thing over here that i've ever done before but it seems like that's gonna help you move the needle yeah yeah i think with a you know some of the conversations that we've had i think most people obviously they don't know what they don't know this is new territory for a lot of newer creators right they they just hear through you know the vans or the they might see some sponsorship online with us consumers ryan they're like maybe that's the way right and you know there's obviously creators that are not business owners right so the comp is not directly related to that but they just have a messenger they're very passionate about something and like you say a lot of people was like okay let me just cover my production costs initially and then go go from there i think that's step number one do you find that maybe a lot people are intimidated to maybe have those conversations is it lack of information is it you know maybe they don't know the market just you know to have a conversation like that and go back to a brand be like hey what do you actually need right to me is like a different layer of that you know maybe we need to go through the negative experiences so we be like man like this maybe a partnership that you know is not the best fit for me how can people avoid that what or or what do you think like when they come to you guys and and they consume your content is that is that i correct the area of mind or am i completely losing my mind it's funny because i was just a angle like i was commenting back and forth with someone on linkedin who was saying that it blew their mind they were like a salesperson they were that was like their job they're used to get on phone calls with brands and customers and i i had said like probably eighty percent of the peep of the creators influencers podcast that come to me have never been on a phone call with the brand they're tear they're petrified of this and so one of the reasons why they mail it in or one of the reasons why they have us a place on their website where you can book an ad spot in my podcast so yeah you stripe like whatever use this one of the reasons that they do that is because the idea the prospect of getting on a phone call with the brand and having a conversation is terrifying maybe you're an introvert and you're like no way and there's no way i'm gonna do that yeah right this is why i'm podcasting in see of my my bedroom i don't wanna talk to a human being yeah and and so i totally get that i totally empathize and i understand with that i understand that what what i will say though is that you don't need to be a genius you don't need to be an expert to be able to just establish simple rapport on a phone call with the brand and all it really takes is doing a little bit of research before the call and writing down a list of seven to ten questions that you wanna ask them yeah that's it it's it's it's about asking them questions saying hey tell me a little bit more about your product roadmap tell me a little bit more about this campaign that you had in mind yeah have you worked with podcast before if you did you know how did it go did it go well did it not go so well if it didn't go well what was reasoning do you have like what's the competitive landscape looking like for you you know in your industry right now and there's gonna be some probably industry specific questions that you might ask but that's that's really that should be the bulk of the call it shouldn't there the you shouldn't expect that you're gonna need to get on this call and just like be an expert and like educate the brand and like do all these things no that's not the point of the call the point of the call is to learn more about them and ask questions from them and so that hopefully maybe gives people a bit more comfort of getting on a phone call with the brand because you don't need to have the answers and by the way if they ask you something that you don't know you could say you know what no one's ever asked me that before yeah i'm gonna like think about that or do some research and i'll get back to you and that actually i think is brands will appreciate that hundred right it's like you're honest do you don't know the answer i'll get back to you they'll appreciate that more than blowing smoke yeah yeah i'm absolutely it sounds like i mean we talked about this on on last episode but you know we use the acronym whipped and it kinda sounds like you're sniffing something but it's actually what's in it for them so you i don't know and say zwift every time i use the acronym i'm like they probably think i'm i don't i'm talking about sniffing something down there but well now i do i went before but now i do but everybody listening does hey you see well now they have the mental connection and that they will remember about zwift and what's in it for them right and you know it i first learned it as a copyright principle when you're you know crafting your hooks or crafting your copy you know what's in it for them you you gotta talk about something that is interested right that is for their benefit and that is the same approach that you're using on these conversations with brands right and you go with the mindset okay what's in for now what's in it for me like if they win you are going to win as well right and go with that mindset said tackle that conversation don't hide behind you know your computer and your golden speed and you know not not jumping on a call jump on the call have that conversation because that's the way deals are gonna be made the the other reason that calls are so important is that if have to remember they probably in addition to reaching out to you they probably reached out to twenty other yeah right because they are trying to kinda kick the tires on people they have this larger budget you know let's say fifty a hundred k whatever to like spread the word about this initiative and so they don't just wanna work with you they probably wanna work with other people too and so if they're trying to just get an assessment of like what how much people are charging like you know what how are we gonna do this the the what i always say is that when i ran my like influencer agency the brand who hired us would basically say here's a hundred k we wanna work with ten people figure it out like because you're running the campaign for us and so we had to do this kind of tetris act where we were kind of getting someone's right here and they're right here and just like trying to make it work because everyone charges differently right yeah yeah and so the the value of getting on a call is that you establish this rapport and so here you were the one person who took the call with the brand versus these like face less nameless to nineteen other who just sent their media kit or sent their rates and so even if you're charging two or three times what some of these other people will yeah we're the brand may just decide to hire you because they're like you know what even though justin's like more expensive i just feel like it's gonna go better yeah he seemed like he was more invested in this than these other people i can't tell you how many times i did that when i ran the agency i just felt like i don't know i'm gonna hire this person because these other people i don't know they'd they seem a little unprofessional yeah is that that intention right like you you see the intentional the energy behind people and when you when you have that close conversation yeah have you ever been run to where like you you pitch the call right like they reach out to you or the you know the brand you might be talking to them and then they are like hey we don't really wanna hop on a call right that's a possibility i'm assuming right u what it is what in that in that case right do we continue the the conversation that we pursue for another call like what's the pivot there like maybe this is not the brand for me because they don't wanna talk to me right i don't know so there's two two alternatives that i suggest in this situation because it absolutely happens yeah i really really like doing asynchronous videos like on loom yes or tele so i do this a lot where i will they'll say all we're super busy like can you just give us the info or something like that and i will fire up a video and i will just say hey you know i just have a few quick questions about to try to scope this partnership i say you know tell me what success would look like you know what types of platforms are you hoping to activate on i kind of rattle off a bunch of the things in the book about kind of the one of the main things you need to ask of the brand yeah to to you know kinda quantify and qualify what the engagement is gonna look like so and simply doing that async asynchronous video and then at the end of it being like hey and if you know you if it's easier you can just send me back a video like this too so we i don't have to get on a call you could just do asynchronously a ton of brands have have oh yeah school i've never thank you for sending this i've never thought of this idea and yeah is great let me just and they fire up a five minute video cool we don't have to waste an hour on zoom and then if that still doesn't work you could still try to ascertain some of this information of via email you could say hey yeah fine i get it whatever here's the like you know eight things i need to know you know which is like i started to mention right the goal the you know scope of work and i call it the dual rule du so deliverables the usage rights right they wanna repurpose this at all on their platforms for paid advertising and the exclusivity that's another thing you need to ask about right now chance so there's a lot of these elements that you can ask for via emails as well yeah so you can just show up to the ceo's house and i'm knock and be like hey let's just on your golden speed on the golden speed yeah yeah yeah hun hundred percent for those of you guys who have no idea why we're talking about golden speed so much gonna make sure to we'll listen to the first episode yeah yeah exactly like about the callback right there a very intentional coal the i i love this so i'm curious on you said the du une exclusive exclusivity i would assume also exclusive deals would be price at a higher rate too right if you're only allowed to work with one brand exactly because that represents a direct opportunity cost for you to you can't work with any of the brand's competitors for a certain duration this is pretty common with as you get as you grow your podcast where in the insertion order it'll literally say not only by the way this is fascinating but not only can you not work with any other competitors for a certain duration but a lot of podcast agencies will ask for first right of refusal so they'll say hey if one of your competitor if one of these other competitors you know comes to you even after the exclusivity period lapses there's this longer period like six months or a year or something where if that happens you have to come to us first and allow us to make an offer to you prior to this other competitor and that actually is dangerous because they'll say something like you give us ten business days to make an offer to you first first credit refusal and you know like this other brand is this competitor is not gonna be willing to wait ten business days like what the heck that's crazy like again you need you can negotiate this stuff you could either say hey i don't wanna first write a refusal clause in there or i'm gonna give you forty eight hours that's fine but forty eight hours you need to give you your response and so this stuff matters like this could represent real dollars out of your pocket yeah yeah that that's super interesting i'm curious if you have you know we we went over that case started with paul and it was a very positive case study i'm curious if you have the other side of the coin maybe i can study that they res sold was and what they create or expect they read that they were like oh you know is rough you know of course we sign a contract i'm gonna have to fulfill not what i wanted you know but then of course there's always lessons yeah so i mean i could could rattle off a bunch of horror stories that my wife that i've had had personally but i could share another example from one of my coaching clients where yeah the outcome was was not great so i'm gonna red react some information as i tell his story but basically one of the largest streaming services so you can imagine which one this is came to my client with they had a a a new show that they had invested you know a lot of multiple millions of dollars tens of millions of dollars in the shows a lot of fan fare and they wanted to hire my client to create some content it was gonna be not just social media content but there was gonna be an experiential element to the activation so they were he was gonna be doing a stuff in person at a conference and all this stuff and it was gonna be a lot of work like a ton of a ton of work and there was multiple meetings that had happened to kinda of scope the partnership out and do all these things and so i was working with my client to put together like a really detailed comprehensive proposal yeah that we would then bring to the client and say okay here's what it's gonna be and it was gonna be you know six figures plus like it was gonna be a lot of money and so we worked together extensively to design this whole thing and everything was looking really good it was really good really good and then at the very last moment the brand cut the budget they said you know what or so sorry like you know we were you and they had like a multi million dollar budget for marketing for this whole thing and so like it was just that the social media activation component line item on the marketing budget got cut at the eleventh hour basically like to be a couple couple weeks before the event and my client was just so destroyed it was distraught they were so looking forward to this in his you know in their mind it was like definitely gonna happen and so yeah i i tell the story for a specific reason because this has happened to my wife in i many times yeah where we really thought that this was gonna happen and it was just like a kind of a fore gong conclusion we're waiting on the contract and this type of thing and for whatever reason the brand made some changes and the danger here is that you turn as a creator from an uber fan of the brand to an uber hate do you're like screw this brand how dare they they jerk me around i was on all these calls and all these meetings forever and and they did this to me screw them i'm gonna tell everyone i know in fact i'm gonna make a tiktok talking about how much this brand sucks and get more this happens all the bridge like people do this people do this right wow they turned into an uber hate and i always have to say is that this is this yeah it sucks i will be the first one to say it sucks and yes i my wife and i have gotten you know super bummed when stuff like this has happened but if you can be the person who says look i get it i understand this business this happens sometimes if you could say that to the brand if you could say that to the agency they are going to remember that they are going to remember the fact that and it by the way probably was not even them it was their boss conversation they're probably it was there wanted to have that conversation they're like i don't wanna talk that conversation down yeah they feel so terrible probably too right and so remember they're just they're humans too right and so they can empathize with you probably yeah and so if you can remember i guarantee you in their mind they feel terrible and the next opportunity that they have to bring you a deal in the future they're gonna you're gonna be the first person they think of because they feel so bad about what happened with that last deal but but if you blew them up if you said screw you how dare you you burn the bridge you're never gonna give them that opportunity to to kinda pay pay you back yeah my mind goes to probably a lot of people will think like oh i wish i would've to close of the the deal earlier you know make it work before this happened etcetera my my first thought is kinda like having that stoic mindset right which is why can you control which is your response you cannot not control those events that you had no idea that could have happened you know maybe the the brand the people you were talking to they had no idea that was gonna happen either right but at the end of the day like rather than being reactive and you know start bad out the the brand you can reflect on it and say okay you know i don't wanna burn any any bridges i believe there might be a future opportunity whether that is the brand you know sponsoring me next or somebody that's in that position they might go to a different company and then they might call you back like hey yeah it's great working with you i love that come here and do it right so i think a little bit of that stoic mindset and calm your response right what can you control you can always control the way you're gonna communicate with them and and deal with that yeah justin how how much of this is also like a system process right as in like hey my i have these brands am i you know proactively look out and establish conversations or relationships and then maybe from some of those opportunities i maybe don't come through is like how much is that is like weekly monthly you know bi follow up to just hey how are you doing building relationship aspen like in my mind i'm like well you know if that an scenario happens there's gonna be any opportunity down the road like i my mind is already thinking hey let's you know let's let's continue to work today you let's continue to stay in touch i'll keep you posted on what i'm doing how much of that it's involving this process i mean it's a huge part of it and you're absolutely right there is a whole kind of system to doing these types of follow ups even if that deal fell through you're constantly basically staying on the radar of these brands in these companies so that again the next time an opportunity slides across their desk that you'd be a great fit for they instantly think of you and it's not just hey just wanted to follow do you have any deals for me hey how's it going and you're you working on any campaigns that i could support you know this type of thing that's super annoying and not useful yeah because yeah the amount of i call it basically the amount of times that a brand is in an active recruitment phase where they are actively trying to find people to collaborate with on a on a campaign is very small like a lot of brands running you know let's say quarterly campaigns so they there may be ten days you know a ten day period where they're like actively emailing people hey can you do this thing this type of thing ten days four times a year basically so it's forty days out of the year ten percent of the year so the likelihood of of you reaching out and them like be ready yeah here's deal this is great boom is very low and so your expectations have to be shifted about what the purpose of nurturing is it's about saying top of mind so that when again when they're ready there they can think of you i wanna share just one more quick example about something that happened that was was not great for a deal that my wife and i did because again this is something that happens you you you know you can't anticipate it but it's a real like how you respond to it really matters so the the quick example is that my wife and i were going to be doing a deal with a jewelry brand and we created the con we signed the deal we created the content everything was going great and then the day or the morning of when we were about to publish the activation the brand frantically emailed us and said we're so sorry but we unexpectedly ran out of inventory we don't we like and so all of a sudden they paid us a bunch of money and we're gonna publish this thing drive a bunch of people to the e commerce store and they can't buy it yeah no one no one can buy stuff and so they base you know said like i know what could we do like all this sudden said we delay like what we do and so we basically gave them two options we said look we can do two things we can publish it as is and basically change the call to action to a waitlist call to action like hey sign up for the wait list for when this you know piece of jewelry is still bit is going gonna be available again or we can delay until the inventory is back in stock like was that's okay i understand and so we easily could been pissed we could have been like what the heck just screw the brand like they they you know they should've known this like this is not our responsibility too bad like we're gonna you know we're gonna we're gonna post it anyway people have this mindset right and it's not our problem you figure it out whereas just really trying to empathize and understand like like the brand didn't know that there may be someone place a bulk order like they just didn't know that you know a lot of brands have omni channel distribution so they have retail stores and e commerce and so just like it's hard to predict sometimes these things that happen but to your point like if you can look at this more like a partnership which is what it really is you should always be trying to you know investigate creative solutions yeah i love it is is honestly very similar to a process of of selling you know again understand right the goals of the other person on the other side in this case of the brand that you wanna work with and thinking swift right again no sniffing anything you just with the watson in it for them alright so that's also say amazing job you guys you guys need to get those markers you know the ones that like smell like watermelon or something just get the rainbow pack and just like and then you'll fine was wait in that corner i like addicted to i like that i like that yeah just you should do that this has been absolutely amazing man thank you so much again for you listening but we wanna get him tuned not only a thousand about ten thousand sales over there so make sure you you buy the the the other nine thousand left so if you want your book make sure you go to sponsor magnet dot com is that right justin that's right and guys seriously you will forever be the ones who got me over the hump it's i really i'm super super appreciated honestly and by the way if you guys if you end up fighting over that copy just let me know and i'll send you another one let's go worries no worries what we'll take one of those copies that we bought and the rest of the copies please if you're listening and you're like i want to get my hands on justin's feel free to send us a message right add biz bro go on facebook on instagram instagram i'm say hey i listen to the episode i loved what you guys talked about i won part three especially with the golden speed and all that stuff and then we'll send you one of the books one of the copies that we got thank you so much justin anything else you wanna share before we we head out no you guys are so kind i i super super appreciated it in one of these days we gonna be do an episode live in person because i really wanna make that happen at some point yes go that'll be a blast oh absolutely being golden speed alright you guys with us thank you so much for tuned to the content profit podcast go ahead and follow the show in your favorite podcast podcasting platform and also social show media at biz cove that is red and it just in here help you move one step closer towards your sponsorship goals make sure you share this episode and don't for you to leave a five star review see you bye guys

hey guys welcome back to con profit today we start the week strong fa with good news and some updates i also have some updates about the challenges that we're running but i think fa had a list that he wants to go over with and we're gonna we can go with that well first of all not you mentioned challenge this is an invite for you either watching or listening to join the one on one content clarity challenge yes you heard that right it is one on one we meet every day for five days in a row hopefully you know sometimes it changes because you know responsibilities well the whole goal is to help you craft a strategy that works for you because we know that every business is a little bit different every content strategy is a little bit different you have your own limitations you know your own constraints and the whole idea of these five days is to put a game plan on paper that you can execute for the next four months and drive conversations and opportunities towards your business so if you're interested make sure you hit us up make sure you go to bass bros dot c o slash monetize just sign up right there and we'll be reaching out to you to get you on the one one challenge so far it's completely been a lot of fun yeah completely free with it's been a lot of fun we've had a couple people come through it today today's episode is actually gonna be a little bit about that a little bit about the things that i've observed people that at very different levels doing the challenge right people with twenty k plus some month in revenue people that are starting out fresh so it is it's a lot of fun to see where everybody is at what they've been doing so far where they want to take this and then obviously i'll sharing some of our frameworks with them and helping them move one step forward so awesome dude so awesome well i mean that obviously for free we're just little background too we're running a group challenge that that has been paid as in the say it and sell a challenge so if you're part of the facebook group you're you're on it and we're gonna go over some reflections right i think go in do it with fa because like he's i don't know how long we're gonna keep that one for free but i think like as long as funds enjoys it we're good to go and as long people are getting results we're good to go but you had a you had a a pretty good energy today when you reached out to me man like so so tell me you there's some thoughts that you wanted to share about the people are going through the challenge i mean there's a few things that i've seen you know first of all is that a lot of people obviously carry the believe of i think social media is a channel the the channel for me to monetize or get discovered all these things right but i will which might be kinda intuitive but i will lead with not every business needs social media you know at the end of the day and you're gonna be like what did how how are you tell me that problem you're trying to sell me social media yes absolutely but it's my responsibility too to be honest with you and you gotta look at your business and be like okay well if it's been working so far and you have not done social media at all there might be more that you can be doing within the strategy the the strategy that you have been doing is not not gonna take that many resources away from you is not gonna take you know that that much bandwidth away from you and it's still going to allow you to to grow that being said if maybe you tap that out there's no more opportunity there and you do want to invest and you do have the resources and you you have you know the bandwidth and by resources are not i don't mean only money but also the time right to learn this new channel and to implement a strategy there cool then go for it right but i see just because of course it's very popular you see yeah most of the things that you see is the the things that work out because that are mostly the things that are gonna pop on your feet are the people are good doing good in social media so your perception becomes everybody's in social media it works it works one hundred percent if you're there and just for context very small amount of people that are in social media actually get huge follow ins that being said you don't need a huge follow in to actually make good money in social media so yeah first of all look at yourself look at your business and yourself do i really need to be in social media because once you make that decision is an investment right money time lots of bandwidth lots of effort but again can everybody be successful on social media my belief in there is yes everybody can be successful in there is like a game you gotta level up yeah you gotta improve and you gotta find a way but yes you can be in social media talking about business trade if you wanna drive traffic and opportunities yeah i say like based on on what you said obviously know i i agree a hundred percent but one of the the tough the big believes out there are is it's like hey if i have a big following i'm able to monetize yeah maybe who knows there's examples of the opposite but at the same time is maybe you don't need a big following and you know right now we just had a the group call i think it it was a third checking call for the people in the say it and sale a challenge and i will probably put those people as like very beginning in their journey as content creators right like they might they might not even have a product here or or a company that just exploring in a group environment kinda i put in their message out there for the first time and this is like day eleven of the challenge and it's been very interesting the feedback right a lot of it is on the personal level right because we're putting these prompts out there to put content out in a very private environment which is a con the the facebook group and people are like well i thought i was gonna learn how to say is let learn how to sell it like right from the beginning but a lot little of content is if you start creating content on your own where you're are the attractive character is like is a very big personal development journey right so like are we ready for that like are we ready to share those stories are we ready to start learning and like you said building on that skill and earlier today i was listening to a video from my first million and he's talking about the four the the four money rules and one of them was getting very good at one of the skills and one of the skills is content right his communication he's like how to tell stories and that requires time and he shares the story of this guy you know wanting to learn that ukulele right and he put a timeline on it where it's like okay in in a couple months i'll be good but as soon as he started playing you know that one of the coaches or the the teachers was like we're gonna need more time so he reframe that goal into a long term goal like hey i am gonna be one of the best after forty years right it's a little crazy steve martin actually the the hollywood actor is the one in in this story and of course after ten years like he became really good by the fact that he reframe that goes like i'm gonna go do this long term and i think we relate a lot with content in that sense is can't you know make a decision of this is gonna be a long term play i'm here to get better i'm here to test things the software the algorithms the the platforms are gonna change are gonna evolve i willing to evolve with that but at the same time can i get better my message i'm putting out there in different medium so i couldn't agree more what are what are with your one zero one because i personally have not i i don't run the one on one this is on on fonts side which is the ideal person to do this like what has been like some of the i guess big belief shifts that you've seen with the people that have been going through the one on ones i mean a lot of things is visiting thing like a lot of the message and the less since you probably already learned it if you've looked for the information a lot of it is sometimes every reminder yeah sometimes people don't really know how to execute it how to put all the puzzle pieces together and get organized and know what to do right now a lot of the people that have signed up they're actually you know from different industries so content creation is not their bread and butter so like you said right it's they don't really feel comfortable in front of the camera they haven't like developed that skill so when you ask me what are some of the biggest beliefs that they've shift it's probably the first one they get a concrete is they believe on themselves that they can get better right so actually every day we have a homework unusually i lead homework number one is you gotta change your identity right your identity now is that if i create or share you're your business owner you get all these responsibilities but now you're adding the identity of a creator you feel comfortable communicating your message right you don't you have your ego aside and you don't mind the comment might come your way or the feedback right because at the end of the day yeah is not the results is not positive or negative is just information right that's another shift seeing the results not as positive or negative but as data like what information are we getting that that we can use to improve so those i would say are some big identity shift that are happening with the people that are taking on the challenge which you're like yeah it's a lot of fun to see and then as the challenge progresses and they get closer to day five you still seeing that they fully understand right there's yeah putting all these pieces together and they're like okay i will say in that statement at the very beginning but now i believe it right now i feel like i have the the knowledge and i'm starting to take action that i can see myself in that identity because obviously it's one thing to say it and then it's another thing to believe it right and you cannot i don't remember who i heard is from once but it it was pretty much like you cannot say affirmation like i'm gonna totally butcher butchering it but it was like you cannot create your reality just by saying affirmations into the mirror at the end of the day yeah you need to take action right and that's what this is all about sure you're saying that affirmation and you gotta see it in yourself but then with taking action every single day you start developing that belief at the end of the of the five days you're like you know what i can do this because you need that you need that for the next four months are you're gonna be implementing the strategy i mean there's i didn't see yeah and not just the four four month hopefully like longer but it you know the first step so the four months in the four months is a cycle that we're right ranking for for the people that are taking the challenge what do i mean by the cycle you have the strategy test out for four months and then look at the data and make a conclusion from there right do i keep going or do i stop that's what we mean by the cycle yeah no i love it man i think you've you've built something really cool i've seen it we have you know i've seen the results and the change i think in mindset of a couple other the people that have been going through there one specifically comes to mind but you know in in in all all the journeys i think that's something that people completely ignore right whether you wanna be a youtuber you know short form content creator or if you wanna relate it to your business right if you wanna be that attractive character is such a big fan you know you can test drive it for those you know five days and see if that's really gonna be you i remember the conversation that we had a long time ago with michelle after that event that we did in mastermind mind she had a brick and mortar store and she wanted to you know everybody told her you need a podcast you you need a podcast and then after i don't know how many months he was able to reach out to us and we were able to kinda talk to her a little bit about it we found out why she wanted a podcast because everybody was trying to recommend to her and we discovered that she didn't have their resources or she didn't really have the knowledge or she re didn't really enjoy talking to a camera or a microphone and what she was really into was writing a newsletter for example are you back yep and and she was already writing for two hours a day and for her that was like her form of creation is like sitting down and writing and with that she was able to develop you know a newsletter that then she had products in that then brought people into a store that bought product and then she was able to hire somebody to do the media right and again like these content frameworks applied to any type of content in our specific case obviously we love podcasting is more of a free flow in type of content creation we could we get to connect with incredible people i get to connect with fancy he gets to share this these these nuggets and we love we love to chat so that's why for us that has been kinda like our cornerstone type of content but also we've been experimenting with other things which is always a good thing yeah i'm solely what else you got what else you got for me man you know what some some thoughts came out on that group call which was which was really interesting to me i'm going through here through through the through the notes right it's like okay we're on day ten on people are like i thought we're gonna learn how to sell right i think in the name say it sale is is interesting and it's interesting coming that comment from people that never create a content and we're like okay into the second part of this and keep in mind we started with a hundred and twelve people and on checking number three we had about twenty people on the call and this tells me a lot of things right and we designed this challenge like that on purpose where we really wanna see who goes past the hump of the ten days and remember when we first did forty five live the tenth that it was like the hump it was like the first hump that people have to go through and at the end of the day like if if we believe this like you said we shift the believe and we try to do this like this is something that we're gonna have to do almost everything of day and everything single a week and moving forward and creating systems around to optimize based on your workday or your life or whatever you do everybody's gonna have their own system we've changed flow of this podcast quite a few times but apart from that is like i think there's a sense of like i don't wanna call it urgency i think like people put a lot of hope into the content that they're trying to create like it's almost like the last resource but you feel like i feel like people come to content almost like oh i've tried everything else and like this is gonna be my lord and savior right and it's like this sense i and it i think it depends on the levels but i contour that conversation a lot where it's like i'm putting on my faith in this that's gonna work and it's like a brand new skill i would love to hear your thoughts around that yeah one hundred percent i think it's honestly i don't think there's something just unique to content creation i think we see that behavior because that is a space that we're in but honestly i think that is just behavior of people that they've tried something for maybe a unlimited amount of time you know not at the volume that it needs to be done to create some sort of results and then they say alright let me try something else right because it's easier to try something new and different than actually admit that okay well maybe i did this wrong let me see how can i improve it right and they move on the resources to the next the next stage which again it's pretty detrimental because you're when you're doing something let's say you know any given channel right any given strategy not social media right let's say you're doing cold call and you don't do it at the volume enough for it to give you some sort of meaningful data whether you work or not but you feel like you're trying it you know and then it doesn't give you the results you're still learn some some skill but then you're like let me change to a different vehicle let me change now to to social media and content creation like all that experience that might be relevant for that you're just getting stagnant there and by switching vehicles you're pretty much starting again from zero so this is say going back to the first point social media might not be the channel for you what you've been doing you might need to take a hard look in the mirror and ask yourself am i doing enough of this to have meaningful phone formation of whether it is working or not and don't do it based on time because you could be doing it for the last two three years but you might have not been doing it at the right volume the right scale right not enough reps in those two three years to have meaningful information yeah and then you're like let me jump into the next opportunity right sos shiny object syndrome and i'm talking about this from experience because you know within social media and within type of offers like that happens too you know we might be selling one specific type of offer we might not be doing the right volume we might not having the right amount of conversations and then the perception is that it's not working and we might change and jump to the next offer again maybe same method promotional stuff because we're like oh these other offer is gonna sell better yeah and again we're just kinda decreasing our chances of success because we're starting back down here so we've been there like we've done that a lot so one hundred percent understand when people come into social media thinking this is their new their new hope right this is gonna work for them so i think part of it is being straightforward with them brad and if this is you ran i'll listening to it and you're like oh man i thought social made that i was gonna be it for me it it can't it can't be it for you but just so you know if you're don't expect it to be it for you in the next two three months you know unless you do massive amounts of volume right and and conscious volume with intention not just throwing spaghetti you the wall like take action and then revisit it on what you're doing what work what didn't work go back to the lab you know cook it for a little bit longer and try again is is but yes is what i i i really meant what i said at at the beginning kindly it work for everybody i absolutely believe yes it can as long as you're being intentional you have a strategy behind it rather and you take consistent action is gonna work is everybody going to have a million followers a hundred thousand followers probably not yeah but what are the goals that we're putting in place that is part of this strategy and i'm assuming if you're a business is and i'm gonna say that i'm probably assuming right on this one your goal is not just to have a a hundred thousand followers but it's actually make some money and create opportunities and guess what you can have conversations you can create conversation and opportunities with smaller follow ons so again if this is you right now and you're like oh man i really thought social media was gonna be in you know my my silver bullet type of deal honestly any channel any strategy could be the silver bullet as long as you put the intention and the action behind it so if you do want to make social media that silver bullet you need to commit you need the discipline and you need a strategy which we can help you build if you go to biz dot c o slash monetize one hundred percent free one on one five days we build on craft that strategy for you to then take action have all the meaningful information that you need to make it work for you on your business that's right take advantage of that guys i i've have seen some indicators right also like i'll i'll add to everything that you said and i have i think a personal level i don't know if it's a advice but it's like we also have to enjoy the creation process right like i've seen so many people trying to push through the creation process where something that they don't enjoy doing and it's really challenging like they're so people that are monsters and they move forward like in the best way possible right like they're they're like bad asses and they just like move you know things word regardless of whatever right because like they're so motivated for you know their their goals and objectives but i've seen it that it's very rare so re we talk often about removing the friction and that might come to like fran said maybe social or video might not for you but something else can be so just be open to that and just know that there's there's many solutions and recognize like what are you actually enjoy creating and it could be enjoy to the point where you create a system and then you delegate that system to somebody else in your team right for example right yeah i wanna say this is because i don't want everybody to or i don't want people to mis misinterpreted what i said i did say i do believe everybody can make it work but at the same time i do not think everybody will make it work because again it depends on your values your consistency you know how discipline how hard you work on that stuff and some people are going to lack yeah some of those traits right some people might quick a little bit too early now the people that stay consistent play long enough i cannot tell you don't have an answer of when it will become successful for you when it will work out but i do believe it will works out if you stay consistent long enough work yeah you will find your mojo you will find you know what is the message that resonates right consistency creates clarity with been saying that since the beginning of the podcast right your message the more you say it you're dis dissatisfied it understanding what resonates with the people that you talk you become better at communicating your ideas you understand what type of formats you enjoy creating content on and you lean onto those you see the answer from the public and you know what actually resonates with them keep creating more of that start understanding what are the resources that you can create to help them and then they give you their contact information you create conversation you get to sell them it's a journey it takes a lot of time and there's there's a lot of pieces that go with it right so do i believe everybody can do it yes do i think everybody will do it no yeah and and i think initially we were very naive on this we're like you know we we really put our eggs in you know the people that we're supporting on the production side right because we have the the production side and i remember lately especially with the podcast studio where it's like okay they'll come my made like oh man like they they might be like down for a week or so like have you published the the the content that we've produced for you and they're like no no wonder right like do we need to we need to put it out there like there's like these elements and these steps that we need to we need to keep in mind and that's why you know we're here to support you with inside of either business creator club or inside of the challenge this versus first slash monetize sweet man well a cool update on the challenges is there anything else you wanna share with us nope maybe another episode we can go a little more more tactical a sneak sneak peek into what the challenge looks like maybe some actionable points for people to you know take action right there and and start you know crafting a good strategy for them that they can start taking action on what what are the types of creators that you've seen last question like like you've seen short is mainly short form content correct it's mainly for a short form yes i mean yeah i will say the the the premise is for short form content strategy and i think honestly for the most people that com that come in that is what they're already doing yeah and we also prime them on when when you when you sign up we ask for your instagram and i think that kinda gives it away that that's kinda what what we're looking for but that being said doesn't take a away it's instagram it's a it's a medium right it's it's it's one of the channels you can actually just write and have a strategy on instagram right yeah so we'll see thank the distribution channel yeah yeah that's awesome i can't wait to continue seeing these success stories like are coming out of the the the clarity challenge that how we're calling out the clarity challenge yeah fun fun funds sorry today well with her there's this lady from the education industry she was a teacher for like over twenty years then she was part of the board of education in in montana i think it was she's absolutely amazing and she has a consultancy company now and her son is part of it as well so do they both jump on the call cool and on the last call right she like this has been awesome right like i've been i've really been gaining a lot of clarity and a lot of understanding about how this whole thing works how social media works because she's not somebody that is you know deep the weeds in social media so their understanding is a little bit limited and they've now feel very confident on okay how do we impact more teachers yeah also based on the resources that we're ready have built right it's not that we have to build stuff from from scratch so that one has been very cool pretty cool and then we have another one that he actually went from the challenge you know decided to work with us for the next four months and you know i why not give a shout to him because he sent the video he's like i'm a post this right and i saw the video and i was like hey luke here's some some feedbacks coach moment cb i and and our first cb means can be better and he at first i feel like he got a little bit defensive right on i explained to him like hey luke like you can post it at the end of the day what we look is for information you can post this we can gather information recreate again it doesn't matter right but i cannot first of all i applaud your effort into creating this piece because i know it has been friction for you but second as your coach right if i'm doing air quotes azure your yeah content coach i have the duty to tell you that this can be better and that these are the ways that you can improve it some of these improvements are very low friction they will they won't take you that much time yeah some of them they will take you more time so we can roll over for the next piece of content so he like you know what you're right so we had a call one of our weekly calls we jump on we break down the whole video right we we transcribe transcribed the script put it in there work live land by change the hook change the visuals of what he was doing and how can we communicate this message better how can we give your audience a clear solution are we making this unique right we work one hour on this one piece of content which again obviously it's a lot of work and he was like he he's he's face what we're working on this was like man this is a lot and i told him dude it is a lot it it is a lot of work yeah if you're trying to key runs right i'm like dude if you're if you're training for a marathon it is going to be a lot of work right and this is a sort of marathon you wanna go under long term and if you want to improve your skill it takes a lot of effort so yes we're gonna be doing this with your pieces of content we're gonna be reviewing them you know redoing them yeah reworking them and he sent me today the new piece of content after all that rework i do odyssey i saw and i was so proud i was night and day this is awesome so good it looks absolutely amazing there's still improvement always cbd can always be better but i was like this is you know the difference is massive yeah and now i was very proud of the action that he took i know now every piece of content that comes is gonna be up to that standard and then we're gonna see okay how do we keep improving on what we have so it's been awesome it's been a a really fun journey yeah and so cool see where it goes yeah i as you were doing that i was thinking man like obviously a lot of these talking head videos are like when you are the that attractive character right like there's some feedback that comes whether that's from the audience or your coach or the people that watch that content and there might be there like an invisible wall that we initially don't see which is we might think that they are attacking us because it's us delivering the message but it's really about the message at the end of the day right like are people resonating with this like are we presenting that message and because we are the ones delivering it maybe we take some of that feedback personal right and that that might discourage discourage a lot of people so what i wanna say is like don't let that discourage you at the end of the day right there's are people that might be watching that don't know you personally they don't know your background they don't know your you know what what what you've done to get to this point at the end of the day whether that's little or or or a lot and it's about the delivery and and what we're saying out of our mouths right or what we're showing absolutely i mean after that i decided to do something every time we get one of those clients in that program so today actually we have somebody else come commit after doing the five day challenge they're like you know what i wanna work together with you guys for the next four months the first thing i told him i was like cool now that we know the nature of this relationship right here one of the first things i'm gonna tell you is that it's work it's gonna be a lot work and he understands in a way because he's in the fitness industry he's also a a runner personal coach there's gonna be a lot of work and when you send me these videos i do not want you to take this personal but they there will be feedback right and there will be feedback on a lot of different things yeah so i need you to understand that it's not personal but it's me with the best intentions guiding you towards the goal that establishing this strategy that you want and he's like i got it i got it i wanna go wanna take a personal so like i'm i'm about to just make like a contract and every every person that's signed i up is like here's the contract you won't take the feedback personal i we're gonna collectively work towards your improvement so cool dude so cool thanks for these updates fa i can't way to kinda see that thank you for you know sharing it here and allowing everybody to do this for free i told you you should charge some money and he's like no man i'm gonna be the robin hood of content no it's awesome and i i really appreciate the the work that you're doing and i can't wait to see i've seen the result of some of these the people that are publishing this and their confidence is through the roof you know the their ability to get better and adapt is incredible so yeah go to biz c forward slash monetize come join us and then just know that we have other options send us at dm at peace ro go in every social media if you wanna learn more about what we do if you're in jacksonville come visit us at studio podcast suite we're here baby we're here to help you publish and to gain momentum let's go see you guys in the next episode i see it

guys welcome back to anthony's profit today we are part two with some youtube changes what's up fancy welcome back what would it yeah that last episode kinda dough a little deeper into into some of maybe there's a part three you know of these changes is good as let's be honest there will probably be part three that will probably be part three anyway so last episode if you haven't checked it i'm checking here by notes we talked about big collaborations we talked about abc b testing not only your thumbnails but also on your titles and dynamic brand deals different ways to bring more money into your content and into your platform you know these are things that have been present in podcasting obviously but i think for youtube since a lot of people are starting to create content on youtube or starting podcast on youtube this is super supreme important and so we went deep into all those three go back to the latest episode five ninety nine welcome to five welcome to six hundred let's go i don't know how to count what's happening what's happening what's fancy honestly i'm sure we're probably way beyond six hundred who's counting at this oh official six hundred because i keep count but i think published because we've had some reruns is like six fifty or something by anyways who's trying see the change episode one no white hairs here on the beard it'd be so sweet sign yes you know beard on a daughter oh that's with you okay i was i thought it me was more beer look that that that would be like a out thing look at okay anyways okay we're distracted let's go alright the next thing that i have here on my list for these youtube changes is out of dub you'll be able to have your youtube out of dub and lip sync this is important into other languages so what do you think about this and i'm explaining a little bit youtube is gonna let's say if you recording in english is gonna also show it in the languages that you pick for example spanish until now you could do that but your lips kept moving in english so it was like a disconnecting content now the platform is actually gonna match your lips with the auto dome yeah so i mean obviously that ai technology has been i mean it's going crazy eleven loves i feel like is the brand that comes to mind that they've do a lot of incredible boys work with ai but now you can you know you have the text to speech the voice of voice all that stuff that's going on i will tell you this is my personal impression i've had it on social media where somebody creates content in spanish you know and i've see it on my feet and just because of most of my feet and my settings are in english it like out of dub it it's so trippy like it is kinda weird and there are some moments where like the motion of the mouth which is like it doesn't really like quite fit in there i mean now that being said i think it's obviously a great tool for you know obviously getting exposed to two new audiences in different in different countries from the business standpoint then the question would be okay well if that happens how do you from the to standpoint you could potentially have revenue from views use right you know adsense revenue but if you're trying to sell the product are you actually able to sell that product and fulfill in those other languages that this thing is like out of the it you know would you have to dove all your all your content and you know all your resources and that so that is a challenge there is definitely a big benefit on yeah on exposure so i don't think mister bass was doing it for a while right he was hiring people to double his videos and should so of he's gonna be saving a whole bunch of money in there but again he's on the entertainment side of things it makes a lot of sense him you know the more views he get the more revenue he makes the better videos he can make on his end for you know small business owners medium sized business owners that also you know are creating content on the platform how does that translate yeah yeah i don't i think that yeah obviously i mean it depends on like who your audience is or like who are you talking to right because i just had a conversation with cathy that came here in the studio one of shows that run here and like she is telling me that she created a whole clone of herself and like the english doesn't sound quite perfect and and you know we have our views on ai cl and maybe that's another episode that we do on the line but one of the things that i told her was like why don't you test it out like send that you know copies piece of content to somebody else close to you send it and somebody that's like in your industry maybe you're ideal audience member and see what they take us she's like she doesn't speak quite like me of course is not it's ai at the end of the day right but the difference might be marginal for somebody that doesn't know you and i had the same experience deal day with like spanish youtuber that i follow he goes to like these player houses and they spend the day together and they kinda share you know what a little bit of behind the scenes and initially like the video showed in i'm like wait what what is this but the the voice was very similar and it was really close on like his style of doing it and i thought it was really interesting but obviously i listened to him in spanish so for me i just had to change it because like that's a creator that i'm looking but for somebody like for a first impression in a different country for example for podcast you know like you said you mentioned miss service spend thousands of dollars dub and he had a very clear strategy because on the in the international markets it's very common to watch a movie being dubbed right so there's certain voices that you recognize recognized for example mister bi chose in different countries the voice of the actor that does spider man because he's a very popular voice that these many movies so like he's playing also to kind of the psychology of this but now let's say you record this one podcast and you do have an international audience content wise i think it's gonna help you reach new audiences in that specific topic right but let's say entertainment videos like depends on the on the on the type of content that you create i think this has a use case it will be really interesting it's almost like we send this this podcast dubbed in spanish to our friends of course they're all gonna or the people that know is that we know spanish they're gonna be like what is this like what are you guys talking about right yeah but i think for somebody new right like if we do spanish podcast and then that's dubbed in english for that new audience in english that be interesting right yeah i mean does that's it there's definitely the whole i already put in the effort i don't have to create it again in a different language to reach these people but again for me on the business standpoint personally it doesn't really quite make sense because we serve people in english where that that is or or primarily at audience could we serve people in spanish yes absolutely but at the end of the day or service in english the resources that we've created are in english every so k to have somebody in spanish come and be like can you guys help me out maybe because of the the the nature of our service it won't be too much of a problem but let's say we were selling a course or we were selling the community right and they don't know english with like that that actually wouldn't really help i mean you can put them in their email list and all the stuff i created have them be an acid on your on your business but again if not on the entertainment side i'm struggling to see too much of the value of it i do wanna make up our before we go to the next point i know what client you're talking about with the ai clone she's she's part of the five day challenge if you want let's go clarity on your content go to biz dot c o slash monetize we have a free five day one on one challenge where we help you strategize and get some clarity on your content how to move forward with it so again go bi dot slash monetize now my content about this ai clone i lead with i mean we've talked about it i'm like i'm pursuing not a not a big fan and i think the challenge will be imagine somebody just posts a whole bunch of ai content and then i meet you in real life or i jump on one of your office hours whatever and there's no concur on like who you are i meet you in real life and i'm like this is not the person that i met on the videos that is immediate lack of trust right so this is what i would do if i was on on her shoes my own personal opinion lead okay with honesty i would create page that would be called your name so fancy ai and the description would be an ai avatar of fancy sharing his ideas right and his resources etcetera and then a little caution caution this is not the real funds if you wanna know the real funds so you go check him out over way here but now people know the ideas are mine i'm just delivering effectively through an another avatar again i'm just i i like that on that end yeah no a hundred percent i mean that's i think obviously that's i think i learned the same line of we were having the conversation this morning she had a obviously she's speaking in a in an ai kid you know the gear conference in not so long and what she wanted to do was kinda put her ai version to introduce her her as a hook to the presentation and obviously show show this tech which i think is super interesting you know we have friends of the podcast like diego right his whole company part of it is creating ai avatars to answer questions and and beyond on social but i do say like ethically like how do we actually you know use these resources because that those are questions are gonna happen at the end of the day are we thinking you know short term views you know vanity metrics versus long term success for the business and at the end of the day it's like you if imagine people like watching va ai was like i really wanna hang out with like more ai versus like real fun i think that's gonna be be like i like them better last night i was watching a a disney movie ay i think it's called it's like the the little kid that goes to space or abducted by aliens and there's a part of the movie where he creates a a clone of himself and this clone is you know spoiler alert for those haven't watched the movie basically the the clone goes to to earth to hang out with elias aunt right to kinda make sure that she doesn't you know feel but she she can tell us something weird it's something strange right she starts to suspect and there's nothing like the real you at the end of that you the they meet again together and this like redemption arc but at the end of the day same thing there's another seen with another clone and did that is like i know your customers will know so might as well freaking put it up front and tell them hey like this is ai like this is based on our ideas based on our frameworks i think that's a really cool case study so if anybody wants to like go try it out go ahead here he goes level leveling it up even i'm gonna put i think it's been it's been a while since we throw these wild diaz out there but now there's also you know the whole movement of clipping right clipping is not just getting your video and get some clips and put on your own account clipping is kinda like what annotate was doing and a lot of the real like people that has a lot of lot of resources are doing which is they're constantly filming long form tons of vi tons of lifestyle footage and they organize everything and then they have communities of editors right i mean tens sometimes hundreds of editors that they each create an account and they make their edits and they posted and then they get under their all rules no guidelines no whatever they just bullshit and they get paid by rpm right revenue per mile so you know some people have different rules but they're like you know we'll pay you two hundred bucks for every five hundred thousand views that you get not on a single video right it can be on when you hit five hundred thousand five hundred thousand views you get paid the two hundred bucks or whatever obviously those charges change so imagine doing that a clip army with ai content alright i think i think it wouldn't be bad and now there is also the n eight a n right it's like an automation platform i'm sure you can probably automate a lot of this process from you putting your ideas da being you know creating everything some editing and then post it into multiple accounts or having again you're clipping army going on yeah it it i think that that idea is kinda wild and caveat like not caveat but i would totally hate that idea if there wasn't the honesty part of it of like hey these are ai avatars sharing the ideas of this person yeah would it be less effective than the real thing yes one hundred percent i think will be way less effective because part of that strategy is the fact that it looks like fan accounts of these people you know making all these clips and all that stuff so if it is ai i'm just say upfront i think would be a little less effect about close parenthesis assist so let's get back to it alright so there is a few more updates that we can share right and obviously there's a ton of live updates but i'm gonna go through a list and and we can kinda cheat chat quickly about each of them so i'm gonna list them up and then we can pick and choose cool yeah cool cool okay cool so we have ask studio we have ai clipping we have well live re animation which is what we just talked about inspirational lab collaboration tool which is the you know the main one that we talked about hype ai b role for podcast podcasts and c streaming which one do you wanna talk about first we're gonna touch on maybe a few i would have to see the results from ai bureau but what i imagining in right now thumbs down thumbs down so so the example i saw it actually made a lot of sense and it's like the how they positioned it on the video was like it is not as good as actual real bureau but it's better than the audio waves that have been going on for the last like fifteen years yeah but it i think my i have no saying it from the point of either anyways i'm seeing it more from the point of view of is it better than stock footage and my take is gonna be it probably it's very similar or it is it looks like i mean it if if we have a scale right from like audio waves to like legit like plan b roll i don't i don't waste is not a b a b roll first of all okay is it what is a let's talk about the visual experience of our podcast right like let's say it is audio only obviously these are tools to design to bring people into more visually you know appealing type stuff so it also depends on like the quality of like what you're talking about like if you are actually you know describing the situation the best way to possible so ai i can pick it up obviously if we're talking about ideas or frameworks or you know versus i'm telling a story if you're telling a story i think it's gonna be a lot easier the result that they get there and if the producer or the show doesn't have resources to be able to produce that visual asset right maybe youtube can support there and it's better than not having a visual asset right that's that's what i that's what i i mean stock footage b roll is gonna be better than no beer at all one hundred percent but if you don't have just if you don't have a video editor that's what that's what i'm saying but that's what i'm saying like stock footage meaning ai b role is gonna look like stock footage i am very certain of that right i i might be wrong if i'm wrong and you're listening to this and you're like bro this this sponsor dude is a stalker he doesn't always he's talking about and you have a great example of it send it to me and we can you know we can fight it out to the death and i'm kidding but give me out i was actually just talking to that to you know one of the new editors that we're onboarding on the team where we're talking i'm i'm approaching him through the editing process and one of the things we were talking about the the tier of b roll like what is okay kb b roll what is grade b right and the best one you can use is if you have the roll of yourself you yourself in the image that is absolutely the best bureau you can have obviously within the con compliance of quality right you're not gonna have beer roll that looks like i don't know recorded with a nokia blue soap you know and and then you put it out there that like it has to be you know good quality bureau of yourself that is top notch i i agree to disagree is on that side below that is like what can people visualize can you borrow somebody's influence to add to your b roll can you use you know movie clips of again but the whole idea is to illustrate also what you are talking just like you said fred and then lastly the bottom is the stock footage for it is what it is you know we and we can debate if you want probably bring bring it on bring it on no my my only masters is there is different people at different standards and for them a hundred percent it's is good enough or or exciting versus what we can call quality right the end of the day that's the battle when could be creative always right so and i and i what what i say to the listener that summarize my perspective in thirty seconds when this was like a thirty minute session i idea with the editor on like we broke down obviously like b robust some like types of types of shots and all the stuff there's there's a lot to it but i agree everybody it's it's subjective at the end of the point it's a little bit subjective what what i don't want here's my i agree with you by the way like obviously you know we're you know tech nerds like higher quality but looking good like obviously we've we've play with different things we own up freaking podcast studio people come here for expecting you know a certain bombarding quality but i also feel for those creators that might not have access to resources like that and i don't want it to sound like if you don't meet certain standards you should not be posting quality of the message over quality of the production and then elevate and i know that that's not what you said it's just like it's it could come across where like we when we talk always yeah right so but like i think in general when we talk about quality right like people will find the path of least resistance right so if creation if the creation process is taxing because we have to talk about the message we have to talk about you know the structure of the episodes or the videos and then on top of that you add well i don't have the right equipment for this doesn't matter do with do your phones today like you can create incredible stuff so i don't want that to go on a friction point for creation process that's all that's like it's not a jab on you it's just a job in general in the industry because we've seen it it's a great it's a great it's a great decrease of friction make sure you're actually putting the content out there your first thing is not gonna be perfect they're never is gonna be perfect because you're always be like it can be better i can improve it but again from the standard points of how can it be done better yeah you know for and and this is my personal belief i don't think the resources are actually that much different if i decide to look for some stock footage online and decide to record myself from a wide angle let's say the you know let's say we're talking about recording a podcast the effort of me going online and looking for a bureau stock footage might be actually the same amount of effort that it takes for me to move my tripod and put it you know on a different angle and sitting down and recording that so i guess i don't think the the the the change is too crazy but choose your point one hundred percent agree decrease the friction on don is better than perfect look i i think there's so many elements there and and i get your point and i agree with you but that's assuming that people want to recording their right that there's people bruce content and they'd like to do that i just don't wanna show my house or i i i don't have an office to go to it like yeah like we we we see that all the time so again based on your resources is what you want right there no it's not no one's we like we leave it here we have a coast fight couple that comes to records here and i'm been begging them for like months to be like guys do you need more frequency because your are so good people need this information but they're so hung up because like where they re like their home doesn't have space for them that feel that they feel comfortable to record right like it's not nuance it's like it's very real for a little people but but at at the end of the day it's like yes i mean if you have the option to do both let's say we assume the environment is it's like you can do that and you have the to do both a hundred percent i'm with you but i you know for other people are listen there's so many elements that are there so like you gauge it like you're listening right now you gauge what are you comfortable sharing right yeah in my house there's you know an a unwritten rule that i cannot just go around with the camera showing every right like yeah but that's what i'm saying it is new nuance right because like there's no one perfect path for like it's now one size fits all solution like everybody's circumstances is gonna vary slightly and that's when it becomes you know you have your your set of process yeah yeah and you know some of those might be constraints that you might not be controlling but some of those are self imposed constraints one hundred percent so it does look different for everybody yes and that's why i started the previous statement with in my opinion very subjective but let's move on to the next one because obviously i think it it this topic and i kinda extend a lot i think the value here is for people to get that done is better than perfect get it i think you need to publish it yeah i think i think you need to see the example when i saw it i was like is way better than i expected that's that's my thought process i mean better than that audio wave anything is better than that out wave no that example came later but like when i saw it in my mind i was like this is gonna be crap and when i saw i was like it's actually decent but me out i wanna do let's do ask studio and inspiration tab so inspiration tab is something that's already present there where you can like see some ideas but they're like really going deep into different ideas and together with asks two today's is it's almost like a ai agent that is surfing youtube and your podcast to make it or your videos to make a little better so they'll make suggestions on thumbnail thumbnails they'll make some suggestions on titles they'll like see where people are falling off and you can ask the agent be like hey where are people stopping to watch the video and why and it's like that specific that you can go and get answers so you can get better for your next video which is also a lot of the the education you know that that will have to happen like after the what's a debrief after a video for example like what are the questions that we should be asking to get better yeah i think that's a powerful tool yeah one hundred percent i mean it when you told me you know you're asking this thing whereas people stop to watch my video what it kinda looks like more is because that information is already out there right if you on the on the creator studio and you click on a video and you look at the analytics you can see exactly the drop of rates where people are missing and now the cool thing i think the addition to it is the more you know chad gp style of ai feedback right and they have big knowledge huge database probably of information and they can give you some pointers which i think is great rather than you going in and be like okay here's a drop off rate why did it happen you get that that inside yeah the company which is huge fred but again that information like even if you don't have that that information is there i do like the inspiration idea we use a vid q there's something similar in there i mean we talk about it especially in the five day free challenge so if you wanna join this was the call slash monetized we talk a lot about research right yeah i i mean there's two lessons that we can look through like here obviously you know i think we're both considered power users or or power consumers power users so like we we play with every single tab in there and and kinda know where to find that that information but there's a lot of people there that don't right or maybe they're busy right and i'm talking to the the creator right now that may might have a business right they have their admin stuff they're fulfilling they're also creating right and they might not have their resources to go and do this i think this is an incredible tool because it gives you speed it tells you the answers right without knowing the technicalities of it i mean just a couple days ago i jumped from a call with a with another of agency customers right and they had they had a little bit of a creative block there were also they weren't feeling well so you know that all in place into it oh hold where you go where do you go where where where did i go the camera disappeared well here well well you fix that up we're back we're back back we're back alright for those watching or listening we're i'm trying a new setup up with a new camera so apparently i you can go to move my you remove my camera by the way so i'm just gonna good stop stop worry okay here okay perfect i'm back to the little live days always experimenting setups but anyway she they were having a a little creative block and in my mind it was like well this is so easy what don't we find like our question in a community of people that you serve and then we grab that question and we answer that's an episode or we can grab that question and prompt chad gp for example to give us you know different takes on these questions or there other secondary or or or third type of questions where you can go and we did like a whole flow of it and you know something that i was second thought for us where like oh if we don't have a topic maybe this is a default way to do it for that person was mind blowing and in our you know in our skill level that might have be not one but for them that changed the whole world and then she texted me like an hour like i've been playing with these framework with these two fronts that you gave me i found a ton of questions now i have like thirty episodes that i cannot wait to go record for example right so again there's the the platform kinda bridging that gap in between super technical to like hey now i can have a conversation and kinda and the platform can also give me suggestions on how to get better too so everybody wins i think it's huge too i think it's huge yeah i mean at the end of the day these are tools right and i looked up the definition here too a device or implement used to carry out a particular function right like each one of these things is is helping you with a function that it would take resources right whether that is money with third party software or your own times scrolling through you to figuring it out going through the analytics and it's pretty much releasing these tools to facilitate the creator the consistency for them to make it easier to create more content why because the more content that gets published in the platform but probably the more home runs of a content more people stays watching more money they make so i think it's i again it's great now the thing with it is going to be how good are these tools how good are going to be these recommendations right because no again not all the tools are gonna be no not all the tools are gonna be great right like i mentioned we use v q and there's probably only use about twenty percent of what they offer because i think those are the most valuable parts that ones that actually give me results but they have like a thumbnail generator i'll be honest via if you watch this you guys gotta work under it's not it's not it's not very good so the the those type of things right so it's like what is if you are let's say because we're i feel like we've been tackling this conversation from a global different points of views but you mostly are talking to that creator that might be a solo creator or a very small team the question i would ask myself if when i go into this and you're gonna have a bunch of tools and you might be overwhelmed is what is the tool that is gonna give me the best value right now i'm just focus on that right so if the tool is i would say is probably the generating the idea one would be the best tool at the moment because you probably are looking for quality proven ideas that can reach more people right and again that's symmetrical effort we've talked about that before put your effort where most people see it most people will be seeing your thumbnail your title your idea rather than how you added the whole content right now once you catch their attention your new problem becomes okay how do i retain that but as a small creator you gotta keep it the least amount of overwhelm that you can and how do you do that with focus on one single part of this you don't need to dub all your videos right you need to do ai b roll on all of your videos focus on one thing that is gonna that's gonna have the most amount leverage in your process right now is gonna help you with your objective of staying consistent and then just stick to that for a little bit yeah which by the way guys the in business creator the club we have a a mini training on six levers yeah drop that was a drop my walmart my fancy a good job good job but i will encourage you to go through the six levers and kinda of bucket your execution in those six categories like one is the the creation idea aviation right which is what fran you said quality of the message initially then is like okay how do i actually created the actual environment we talked about that again today then you have the production it's like once i get the people how do i produce something that people wanna watch type deal right like what what does that final product look like and then we can go into distribution how do you monetize and then how do you manage all that so there's a a a quick minute training that's included as soon as you join in business career dot club we you can also join the challenge base this your forward slash monetize and fran can help you with a specific problem to move the needle forward so those two have been our our resources you know if you wanna be in a group environment versus if you wanna be on a one on one environment and it's been so fun so far and i think there's a few wins in there that that'd been happening so i'm gonna mention the last week because we we do have to go we have another call but here here's the the quick version of it right c streaming and hike c streaming is basically you can actually the this big networks call it espn for example is gonna be broadcasting a football game and we can c stream based on that feed without having being penalized so you can like comment on that i love like like soccer games yes like weekend and i actually stream part of the soccer game you can win and we can be the comment in there so now okay i think this is that is good that that's massive especially for you know that new type of like you know sports comment tate or gaming comment tate so like any kind of thing i think that's gonna be huge especially i guess this is my guess probably sort of the interrupted but i think it's a huge huge benefit for getting exposure but people are gonna start getting upset because i'm gonna go with the monetization is gonna go obviously to let's say espn right if you're if you're they didn't they're oh they got the rights at the end of the day they didn't touch it on it i they didn't touch on it i don't think so i think they're gonna reward the creator because if not there's no and there's no motivation to do it i don't think so we can go dip it into that once it is really as we can do some testing with the football show i'm excited but anyways and then the last one really quick is hike is almost like a a boat system like red has so each user will have three hype boats a week and you can hype up whatever videos from your favorite creators and then kinda push it a little bit more than in general so is it's like a super like tapas it could be i don't i haven't seen any in action that it was a very quick brief thing so what i imagine initially was this like secondary market people selling their hype so we're buying hype like i'm buying a hundred wipes you know you know somebody gonna be creating hundreds of accounts with sure of hype and they're gonna sell those for sure yeah anyways exciting topics i can't wait to see this is how it plays out if you're in youtube or podcasting and you're doing audio and video and like you're experimenting with these things and just let us know what are some of the things that you're finding out again connect with us in business creator the club come join i think there's a code and the checkout gives you thirty days for free come hang out and then also with fa on the biz results c for slash monetize you can do the one zero one challenge each you want a little bit more of attention with your stuff fancy anything else before we head up i was just thinking and i think i need to create some sort of jingle for the one on one challenge think of it ai ai generated or are you gonna you're gonna play it with i gotta do it like where's the i will say where's the joy on generating something like that with ai i think part of hey joy is the procrastination song no that'd the idea bro the procrastination song was great i it was created by ai it performed by me but created by ai well if you would have created it yourself i would have been like damn now it's even better it's good but now like now it's even better because i know we bridge the gas to bridge the gaps bridge the gap alright yeah i'm no saying it's not it's not useful but if i create something that i would like to creative myself i think that'll be a lot of fun i know i'm putting more friction on myself but let's do it just get out of here thank you bye guys listening see you my episode yes sir take care bye

guys and welcome back to content profits i did something smart today i got fancy to record with us because we need his opinion and his feedback and some of youtube's most incredible updates to date are you all aware fran of what's going on in the youtube world i appreciate it here reporting live from okay a quick bike story for those listening pho has been trying to get like a hands on like microphone for the longest time and he finally made it work at home in his home setup so del fa yeah you you you brought me the the road wireless go like a year ago and i've never used it i still want a legit one with cable i just haven't pulled the trigger and get one but again reminder for you listening you do not need one to record you can just it just wants it it's fine okay to want it it's just don't let us stop for publishing i'm gonna tell you why i decided to do it first i like to have stuff in my hands and on the last episode i had the talking balls that those meditation yeah chinese metal balls that you kinda like the wall around your hand that are opposed to like calm you down and we had somebody signed up for the content clarity challenge that one on one three five day challenge so you know shout out rather if you wanna join us let us know base was out c four slash monetize there you go fa yeah somebody was like somebody was like i love the podcast but with my adhd feels a little hard to focus with the the talking fancy stock talking bowl so i was like you know what i'm gonna skip the talking balls i'm gonna use the microphone that you brought me like a year ago that was hilarious but yeah shout out yeah it just came out of two awesome calls with quick update by the way you know in our world so we have the say it and sell it challenge today we unveiled a new tool from one of our partners that capture is gonna be amazing they're are the first people in the world to have access to it and the call everybody was mind blowing so like we are able to save at least four hours of post production time with this tool for what people wanted to do it and tackling email which is one of the most intimidating things when it comes to content so i'm i'm stoked and also helped one of agency customers with their idea creation and accretion they were a little stuck so we did a little formula so maybe at the end we can we can go over that but are they stuck maybe they need to join the one on one content clarity challenge for five days for free no she wanted like a solution for a podcast as a i already gave her so it's okay one point for me alright also you you know what you're have fun fact here for for those watching if you're listening to this you you might wanna watch it i'm i'm a gonna show it i'm not even gonna say it you show show it okay and then people can't what's that looks that looks for the yes oh my gosh alright so time people listening where they can if you're listening none if you're listening to this is make sure you watch the video you go catch the the shorts followers us on instagram at girls call and maybe just be one of those shorts that comes out yeah alright well this morning you know i i saw a a thumbnail of one of our awesome people that create content that we admire and the title says youtube just changed and i'll describe the thumb thumbnails to you fancy z right is in the center stage is youtube ceo then to the left you see mister beast logan and paul to the right hand side i think her name is cl she does like a lot of like scientific essay type videos and casey neistat i said and i was like oh my gosh what happened we were like knee in front of them too what it was that that picture of that absolutely them yep absolutely we're like makes me see you one day one day one day but you know started consuming and you know the whole talk the last couple weeks if you if you have been in this space has been about the big changes that youtube is bringing to the platform and there's a ton that we gotta consume and then one of our awesome friends seth has been on the show it's a a big producer for some of the top you know shows in the world including alex emojis and leila shows he made a an interesting linkedin post about the five biggest things announced that made youtube like oh around the youtube news would change the game for content creators and specifically podcast right but i think this applies to everybody especially when a lot more people are kinda levi towards like youtube as a main platform right so we're gonna go through those we're gonna go through the five first and then there's a few others that i thought they were interesting worth mentioning that could be really interesting for a lot of people to get feedback and get better other content creation so you ready almost ready right before we start make sure to go to visit with the coast slash monetize so you can join the content clarity challenge right can put you on the right path now heat us up we're going fast we're going fast okay so number one is obviously the i think is the biggest one is collaborations you know so similar to what instagram has but now you can do this on youtube you can now collaborate with up to five creators on a single video this means that if you invite the guest to collab the episode will be shown on both audiences huge channel growth opportunity by collaborating with different guests and again keep in mind this is if the other person accepts that collaboration obviously but you know what i was watching on the video with john is a lot of people have been like going back and retroactively adding those collaborations on past episodes so we have some homework to do funds we have six hundred episodes that we have to like go back and submit collaborations but you know the the main example i think when they rolled this out was with mist beast and mark robert when they did the collaboration for tim water and it was insane like obviously both both channels with big audiences right mixing the the video up and i think it's a great opportunity to kinda show into that so what are your thoughts well if i'm not mistaken i think that collaboration was either mister mark rover did a part one and for you to check part two you had to go to the other channel not sure if that would work the same way if you added as a collaboration just because then both videos will show in both feeds but the i see what can yeah can i move one audience you know to the other side as well so i mean in my word the same way who knows now what my first initial thought is and i'm thinking about most of your clients people that we help right and people that have their own podcast that might not be alex or mo status right maybe level a influencers if you want to be shared in an above a level influencer you know that you might have as a guest on your podcast if you wanna be shared as a collaborator under channel this is where producing quality content is gonna come in i see a lot of obviously you know very low quality soon reviews that you're like why is that why she talking into a minecraft character right and and they get posted like that right i get very very low quality that's gonna be that's gonna change if you want to leverage somebody audiences you're gonna have to create something that is worth sharing with their audiences so probably gonna on people that person's eyes right because again we're not we're not i wanna i wanna be very clear like we're not trash well at least i'm not trash low quality content because like you we have to start somewhere at the end of the day and we have to work with the tools that we have available but we've i mean this this happened yes went over your coaching calls right like what the perception of the creator it's like x right but maybe the perception of the audience or the perception of the guest is x plus five right and it's like okay why do we put it in a position of like understanding what quality means for that other person that we wanna collaborate with so that's where communication you know works or and maybe for for them is enough of a a great message right that might be the quality bar for that person or that visually right like hey maybe there's a minimum video quality that they require to out so i think that there's gonna be a lot of opportunity there but it's like stay open talking i'm not talking wandering levels of production but if you have a big guest on your show i would encourage you to research how right how their content looks like right and then can i make my production quality my messaging quality you know relatable to their big channel the audience that i want to borrow because if i make something that fits right into their strategy that fits right into how their content looks like they will be more willing to share it you know yeah i thought and an example and obviously the this might be a little far fetched right but imagine your interview somebody like tom bill right for those that don't know tom bill you huge creator he founded quest now after they sold the four billions he this he pretty much started a media company he has a very large podcast interview base talks to a lot of people imagine you bring him to your show and you have an interview online most of his interviews are in person right and you interview them online and then you just give them like again they say tier c kinda like low level production like oh here it is tom like can't you share it do you think somebody red that is keeping his at a certain level will want to share that on their on their platform and again he might say yes who knows i'm just again improvising here he might say jessica because the quality of the message might be absolutely mason but what i'm saying is we can go the extra mile and present that in a way that it looks like he is the one that created that right maybe we create an awesome intro that is gonna get a lot of people's attention similar to the ones that he creates on his podcast and then we share with him and he can do it up i think it's a fun challenge honestly i think it's a huge huge opportunity for smaller creators that are having big creators on their shows on their platforms and again i'm talking mostly podcasting here to leverage other people's audiences yeah but there's gonna have to be an effort and i i think you already see that on real like when you post a real and you add somebody as a collaborator a lot of the times people do not share them yeah i'll say obviously you know for the creator right at at the end of the day when you i guess you're an artist and at some point you know egos can't get hurt you know especially you know we have this live example yesterday of like hey maybe this is not good enough for you know being out there based on the goals that you have right at the end of the day i'm i'm not being kind of putting it out there and improving as we go but you know don't be hurt when people don't accept the collaboration be like okay what can kinda why maybe we ask a conversation why not and then we can get better ask creators and then to get to a point where everybody can accept that i think it's gonna be an interesting situation too with like brands for example where you know we we had a i'm i'm a big fan of a of a channel called challenge accepted where she just became one of the first youtube creators that are sponsored by red bull like a red bull creator so like expect like these new videos where they're sharing both channels right at the end of the day it's like okay red bull channel has a a very cool good quality channel challenger accepts it has you know a channel that aligns with with what they do now that collaboration might seem like really simple so expect like brands were like how can we get this collaboration feature very creative in a way where like we both grow so there's gonna be a lot opportunities can't wait to to see this so i think like this episode is probably gonna be like the the first three and then we'll do a part two where we continue doing this because we both extend one and have yeah so the second point that this i think this is a huge one and again under the eyes of not only podcasting but content in general is abc b testing you know we've seen it so far with thumbnails but you can also test up to three thumbnails and three titles which is huge right so know maybe creators published on a a youtube first to test the titles and then they pop they pull the win title for other platforms for example for audio different things but i thought this was really interesting and the on john's video there's a a actual live shown like how this works but you know we've talked we talked about you know on podcasting specifically your titles are you know on audio first are your hooks right to for people to listen to the show for example so now that you get to test multiple versions of this i think it's gonna be very exciting for people that can get feedback faster and they can optimize base on that yeah so we've actually been using that feature well mostly me because you don't work with this youtube channel that you know i pretty much managed we've probably been used to know for the last month or so we got some early access which is pretty cool honestly again i think it's good i think it's a little bit of work because it's not at least for what i've seen let me rephrase this when we first started doing it with the terminals is great obviously because it lets your test which thumbnail was you gonna do better than another picks a winner simple by very straightforward now with the titles the thing is you have to match them you have three combinations like if you're gonna ask split test the thumb like three different thumbnails and three different titles is not like it splits split test one thumbs with all three titles and then the next terminal with all three titles and so you have to match them right like thumbnail a with title one thumbnail b with title two and so on i think that it's that maybe limits it a little bit that might change up in the future but ideally i would like to do something kinda like what made does with their ads and they're creative or you can just you know put a whole bunch of creative in there and under their titles and then they match and they they make a lot of combinations right and they test them out i think that'll be an ideal where you just drop three thumbnails three titles and then you can test all combinations possible yeah now the challenge with that is you would need a very big sample size of people watching the video too you know confidently have a winner because it's not the same you know you testing you know i don't know how what what would the math like nine twelve different combinations compared to only three combinations right so your sample size would have to be very large now what i be what we've been doing with that is we have a pretty good kinda like winning formula for the domino's that we use for that channel so now we rather than testing the thumb thumbnails we create the one domino's and we're testing the titles individually force for some topics that we know that performed really well we might do vice versa right we have a title that we know will perform pretty good based on previous videos and then we split test a so there's multiple different ways to do it obviously is better for the creator because it helps you like my brother said choose winning titles or gonna get more people's attention but doesn't it need a little bit of work make it better i think i think it can definitely be a little bit better that's awesome that you guys have had these feedback but i think you know for presenting this option for a lot of people that just you know trying to guess titles out there or like maybe the titles is like the second thought they're like they're so worry about maybe the the main topic or about the guess that they're gonna bring that you know at the end of the day a title of the episode is a second thought you know we've had a lot of people in the studio that come in and you know we only do the production for them and when we asked to see the the back end or the channels are like wow like they could be like these titles could be a little bit more curiosity base or we can create a little more curiosity instead of giving out the secret here or or so so obviously there's a lot of room for improvement but this effort that the platform is doing for testing inside of that platform is not only obviously a win for the creator but it's also a way where like people can use the platform a little bit more than just for publishing the episode right and there's different features that we can see here there's all stuff that we might be able to catch on on the next episode that is like this list that john had for almost like secondary options where like they didn't have enough times to kinda deep dive into it but they played to where like now youtube is moving into this space where people can't work inside of the platform right including creating clips yep kinda like what different platforms can do man why is your instagram deal with the edits thread the one thing i will say is if you are a creator whether you're doing a podcast youtube videos mainly long form and you are having your title as a second thought you gotta change that you have to put way more attention into the title at the end of the day right it's it's like copywriting one zero one i think he was david argue he's like a famous admin he used to say you gotta spend like eighty percent of your time on your headline right like your headline is what's going to decide whether people actually read your article or not in this case your thumbnail your title what people call the packaging on this file forms yeah this was going to decide whether people are actually going to click and watch it and if you think about what is the first thing that somebody watch that's where you need to put the most amount of effort right as as a asymmetric effort a lot of people just put a lot of effort into the into editing something towards the end of the episode that only ten percent of all viewers that came are gonna be watching rather than putting all the attention on the headline rather the title yeah on the thumbnail which a hundred percent of the people that come across your video are gonna be watching that's what your main effort is gonna be a lot of creators really really good creators actually do the packaging before they even do the whole idea right creators like steven burnett from the diary of a ceo he tests like hundreds of headlines and and tom thumbnails right they run ads and they see what people how people react so they they can have the winning in combination when they finally publish the episode so organically so again you don't need to have those sort of resources and put that much money and you know time if you don't have too obviously but i would say focus a lot over your energy and your intention into making better headlines and better thunder because a slight a one two percent increase on your click through rate can't literally change the like hugely the amount of of views that your your videos or your podcast it can have yeah a hundred percent these are some of the things that obviously we chat about you know at least every thursday with the q and on business creator club so you can go to business creator the club and if you wanna more specialized attention with fancy specifically you can go to business share the best business results slash monetize so you can do the clarity challenge which at the time of this recording is still free let's go thank you fa alright so one baby to wrap up we have enough we have five more minutes to wrap up for the first three and then i said we're gonna do a part two with the with the rest of it but this is something that has been present in the podcasting audio only the world for quite a bit but i think it's gonna shake up the industry when it comes to video production right dynamic brand deals right so in the past obviously you know with if you're familiar with dynamic ads or if you're not familiar with dynamic ads basically you can upload your main episode without any kind of sponsorships baked in and then you can select the spots in the episode where you wanna put that available for a month two months three months or just campaign specific of that ad so that way you know your video lives evergreen and then you can resell those ad spots and so on that was not an option for you to wear video content before and now it is right the youtube world is going nuts over this one this like directly from seth post right and podcast have been doing dynamic for a long time however being able to dynamically dynamically insert and remove brand deals i not being forced to keep those ads baked in forever will be huge like we mentioned right like this is one of the reasons like we kinda hang hang on onto like the property like our show in youtube like that's what we don't run ads on youtube we're like we're not gonna bake in anything except our own stuff and then i think it's very exciting to kinda see this and i think he's gonna open up the doors for a lot of obviously video creators and opportunities where it's like hey maybe a holiday ad maybe a holiday promotion maybe you know x y z so more options to sell more ads what do you think yeah i think it's more opportunity right i imagine before you had to sell campaign on and i'm gonna sell you the next five episodes and you had to bake it in obviously you would you will have to figure out what was you know from probably your previous episodes how many listens you usually get and you sell something based on that again if you want more and better content the best content sponsorship go check out or or home just more and go check out the episodes that we did with him but what i see here is opportunity like you said right like you can price campaigns differently so imagine you you do have pretty good evergreen you know content like your content in my the long tail you know my receive who knows how many views and if you have that number you can probably add that now to a current campaign and erin more with somebody right like now rather than putting a sponsorship for a brand in your next you know five episodes they can have it for the previous two hundred episodes they're still getting a whole bunch of views or maybe they're not getting as much views but collectively it's a pretty good number and that can increase that revenue for for the creator so i it's a it's a great opportunity not only that it probably you know thinking about it baked in ads are probably gonna be way more viable now because you're like hey like i can sell you baked up but that think is gonna be probably a little more expensive that's a great stay there for forever right so it's a great point how how do you manage those in terms of pricing when you're working with the brands these brands i think it's gonna be pretty interesting i mean i think it's also a super interesting spot for you know people that have their own products where you know sometimes you might be creating content specifically for a lunch that you might be doing or like a specific outcome that you want and it has to be baked in and then that content the content is good but then the call to action you know stays there forever and you might not sell that down the line because maybe the product just becomes too irrelevant exactly so i think like if you own your own business and you advertise through i think this is massive because you can still have your high performing videos and then just update your call to action based on the campaign that you might be running for that period of time so i think that's that's it's like okay you know for this period of time we have this content inventory of like twenty thirty fifty videos on this topic that are really good they continue to perform maybe we can run ads to it on the back end we're using those assets to promote our next campaign on our next lunch so you know i think it's gonna be incredible for a number of reasons and i can't wait to see kinda of like how people not apart from brands and sponsorships like how people are using it for their specific videos and you know it it adds to it and maybe we talk about this on on the next episode on thursday but it's also you can now be also present on youtube shorts like this so obviously a lot of shorts you know they gain a little more traction different things and you can you're able to present these offers right on shorts yeah actually like that thought even better than what i was saying about the sponsorships sure obviously sponsorships are cool and although people are probably gonna go for it that's the i feel that's the first thought that people have in mind when they talk about monetizing but if you are if you have a business you have products services right you have offers you might be rotating them you have different lead magnets that you might be using you know seasonally or you know you come up with new initiatives it's amazing right imagine i don't know i just a random number but imagine fifty percent of your listens in podcasts or your views on youtube come from your last video and all other fifty percent of the views come from previous videos yeah you are literally doubling the exposure of that call to action that new resource that new offer by inserting this dynamic ad i think that is an incredible opportunity so yeah can't wait to see trans i i if you're listening to this watching if you're already trying it out send us a message at biz go on instagram finance us on facebook obviously you can also leave a comment here on youtube and spotify so let us know we'd like to hear how you're using it and and what results you're getting from it so think there's a ton of potential for all of this and i think you know youtube is taking some good steps to helping not only the big creators but also the smaller creators that are starting on the platform you know fancy anything else you wanna add before we head out not really i'm excited for part two how do you how's it feel having a microphone of your hand feels good this was awesome and i'm not gonna lie this one it's nice but it doesn't feel like i i i'm i'm not a big fan you wanna chunky heavy you one that's why you want you wanna chunky heavy mic this one likes the the weight that implies this is too too much painful too much influenza this one yeah next time at next time i'm just gonna put it on a spatula yeah exactly you should do yeah yeah or the fork anyways guys thank you so much for tuning to continental profit make sure that to check out the business creator club business creator dot club or you can go and do the clarity challenge with fa at biz c slash monetize pick and choose i say start with the clarity challenge and then roll into the community or anything else afterwards we're here to help percent opportunities and let's help you create content carrot at profits from your content let's go see you guys on thursday take care let's go but

guys welcome to content profit thank you right you for having us yes this was a little bit of an impromptu interview but i think it's well deserved because i'm so curious and you know curiosity is what drives our show since like day one mh and you guys walked into studio a couple months ago maybe right hey a month ago or so sure yeah you could have maybe be six weeks yes and you guys are here recording like your first batch of five episodes mh as newest creators right yes very new creators yes you guys are both super experience in your own professions so i was like when you guys were telling me like oh my gosh so much wisdom but you guys are going with a unique take on your show i know it's like oh so a lot of the people that listen to the show might be starting out you know their creator journey they're trying to figure out like what to put out there into the world they might have some ideas of like you know based on references like hey i wanna do x topic or i wanna interview people mh and there there might be a little bit confused but you guys do test that forward mh and i just saw like four episodes being recorded in two days and your energy so awesome and you're becoming better i'm better every single episode your energy my husband been like in a lot better idea yeah you're out yeah yeah exactly you're jason's day while you're like ready so it's right her idea right if janice idea no no no gosh it feels like it was it does really was both of us it really was you you know we tend it's really weird because we tend to feel similarly about so many things we might have different perspectives we certainly have different upbringing different worlds that we come from but the desire to lead in a specific way to be curious and empathetic and do we share those values okay and as a result i think we organically we were talking about it and she might have said them and i was i wanted to do that and they're like well why don't help let's just do it mh now yeah that was a year ago i was saying so we talk about just doing it and that's part of like us talking about in our podcast being brains gone bold yeah is because we want to be bolder and we want to talk to others about doing the thing that i don't say scares i'm like i'm not gonna jump out of an airplane but being bold and sharing the idea and then doing fits yeah that's the thing yeah that's all awesome you know i mean you guys are way ahead like ways it took us three years to get a hold of publishing for us i'm like okay back in the day we were doing small or yeah i guess short form content for small businesses mh used to i used to run a fitness studio and we started with them you know my brother was the one recording the whole thing and then we'll prep for the full full month but for ourselves with like we were never able to like find a format that kinda that we enjoy number one we're trying to model somebody else and we they don't really understand like the resources that it would take and these guys had like you know three editor teams for like one specific platform we're like we could do it all okay well i think that's where we have a leg up when working with you after you're tonight you're doing all your top you just have to have a conversation you're screw around do know the other stuff shut out to to fa on the team i thank you for for the plug but like i think like the decision right the speed of decision because i look at it now and we're like okay k i think this might be episode seven hundred or something like it's a ton yeah that we're done and we're like that's amazing what if like we started three years before right like are you guys okay a year you know for where some people are like trying to make that decision today right u you you guys you know have your own businesses and then this is kinda like a combination of these two personalities right yeah why first motivated you guys talked about the motivation but like what made it like super real like okay we're gonna go for this do you guys have a goalie mind like what's what's the purpose you pushed us we're like you got new it we it's really exploratory yes so we were not we don't live in the same city we don't even live in the same states and so you know we talk a lot and in some case we're really like you know should hear this this is good this is fun like i would listen to this but then so we came here because our biggest things we want to bridge this sound gap quite honestly yeah when we would talk to each other on teams and think maybe we could use this just sounded like shit i i'm so sorry it sounded too good fine and so i said next time you come let's see i found this you know podcasting studio let's go and so we made and then you basically said come back tomorrow let's record let's just try it yeah because neither hey you are very confusing yes but would say you know speaking to the motivation of it you know janine has said she needs an audience so but you know certainly to help people number one feel like they have i folks they can relate to yeah yeah we have an interesting dynamic where we can find this place of being both relatable and professional at the same time yeah and i think it's a place that not a lot of can get to yeah to you know say it honestly and so i think when we come together we laugh a lot mh we also talk about deep topics things that can be heavy people we talk about professional topics that we deal with at work but it all comes back to being more relatable to people mh and these are things that we see and deal with every day that a lot of others do as well mh and it's just about the delivery i think and obviously you know janine and i do have some work that we do together even though we have separate businesses and so you know is there an opportunity for potential clients to see us and how we interact together and then obviously wanting to work with us from that yeah that's not the number one goal but with of course be lovely if we get for sure absolutely yeah well you mentioned a really good word that i know is one of your favorite words curiosity mh and you said that's how you guys kinda started this curiosity great yeah and we are by nature both very curious we ask a lot of questions not just of each other but of the people that we're interacting with of the situation we're lifelong learners all of those things and i think the curiosity i don't say this is a natural next step but it felt like what can we do with this mh you know how do we i don't say expand this and i'm not joking and i am joking when i say i need an audience because i do feel like you know we're pretty entertaining we are dating each other a do we do maybe no one i feel that way but we do right right yeah yeah i also do feel like there's a creativity aspect to it so i said to janine an outlet yes after we came here we're both also naturally creative people so i on the side i'm a writer janine is very creative in different ways as well aspect and i don't think i ever saw that perspective of this until we came in the studio and did a test yeah and we came away from it and i said to janine i felt like myself for the first time in a long time and i think it was because it got the creative juices voting yeah you know and so that's an interesting part of it for me a hundred percent i i think you like probably a couple of people that refer to that obviously you know we dealt with a lot of people publish like in the business environment that's why we have the business creator club and towards that side but i am a true believer that if you want to sustain content creation today if you're the face of it one that increase obviously trust with anybody that's gonna be watching you for a long period of time or listening to you for a long period of time but at the same time you as a person has to enjoy the process right and it like if you're not enjoying it is gonna be a burden is it's now gonna be sustainable mh and then people on the screen or listening to you they're gonna notice that mh you might as well step out i think so what you guys mentioned i think is so important for people to that are maybe thinking about doing something like this be like is this surely myself right right right and and i would say even test it out i know when we came in and did this you shared stories with us about there were people people who had this whole elaborate plan mh and then maybe learn that this isn't for them and that's okay too you know hundred percent we're early in this and so i think we'll keep we'll keep tabs on that as we go along but it's about the energy people what you're saying and the authenticity mh right so they were trying to create something that maybe really was authentic to them i mean this is just us we're not bringing props you know we are talking about like the topics but we're not scripting anything it is truly and raleigh rightly or us yeah i love it we're at like right now the time of the recording we're on day two of a challenge that we're running in our facebook group call say it and sell it mh and it's very interesting because we're encouraging people to create and we're giving them random prompts every single day i was like hey this is like the main prompt mh what do you wanna say about it and you can write it you can put a picture you can do a presentation you know whatever you wanna do it but put it out there and we put it in a safe environment which is a facebook group and it's super interesting because a lot people start finding themselves mh and start reflecting on their own thoughts that's what happens is you know we see whatever reference and we wanna model that or maybe you know we learn about this topic and we wanna do it or we're expert in our fields and we're explaining that thing mh but perfect anybody can you know put out tele prompt or read it out of a script you know and deliver that content but like do we really truly understand it do we really believe in do we really feel it right yes and i think that's where the connection with that audience happens like i am obsessed with this come comedy show called kill tony right very polarizing show you know i just think it's hilarious you know i grew up in in a venue makes me uncomfortable yeah a hundred percent my way i don't know anything about it yes yeah do you it will probably make you very uncomfortable i go with your personality i love comedy and it is for me un uncomfortable again be super awkward like yeah but the host is so true to himself like that he doesn't care anything else and he's like that they built this show for i think nine years he's like the top comedy show they were banned for like traditional media and now they have a netflix special yes like they go and feel stadiums like they've gone full circle i mean it's like staying true to yourself to yourself my wife cannot watch it that she's like she cream right yes but is such a great work that makes me cry yeah a hundred percent but there's i think there's a lesson there for the creators like okay can we actually embrace who we truly are we had this lady michelle and this was a couple years ago we went to a mastermind where seeing the mastermind she comes just part of the master she's said oh my god i saw your your show with george was the guy that's put in the mastermind together he told me that you guys are the podcast guys guys we gotta do this right i'm like sure so we met a couple weeks later and we started finding out a little bit more about her we she wasn't ready to invest at the time at the time like that's when we had the agency we didn't have the studio back then it just still happens but back in production she didn't have the setup up and we're like okay these are the steps to get you there mh we chatted it again with her a year later in a different event and i were like michelle what's up like we haven't your show what's happening me like tells and she's like oh guys like so much friction and all these things and she had a brick of mortar business we're like let's dive in so we did a little workshop with her okay and we found out you know once we start you know trying to get a little bit more scientific i mean like what are our resources like do you have the time do you have a team that can do this like mh can you hire us like that that's different things can you hire va it doesn't matter to us at the end of the day we wanna help you trigger action and move forward right and she's like she was very limited on those things and she's was about to hire a part time employee for her brick and mortar and we found out that she had about two hours a week where she was already sitting down on writing and i'm like she was trying to switch that to the podcast but she didn't have the equipment yeah she didn't have like the right computer she had a knowledge gap like she didn't don't know how to do the thing mh she didn't have the time to go research it right and we're like here are the steps and she's like i don't have you don't understand i even have the time to go through this right i'm like i get it so and at the end of the day she's like it's just like so hard for me like to stay in front of a camera or say this right i'm like well let's remove the friction what are you already doing and she already journal she likes to write so for her that her creation method was writing and she decided to do one blog a week that then she'll sent to her email list and then what happened he here's was a beautiful thing what happened was she was able to do that she brought people into the store resources went up she was able to hire this part time person she who love tiktok she was doing like tiktok tutorials like of the shop yeah different things in there more customers came in you know they were able to hire a second but she kept doing her newsletter thing mh i never launched a shot that's totally okay i the end have the this like what's gonna keep you moving forward she was authentic to herself absolutely doing one works for her i think the the message is there are a lot of ways around this right and getting to where you want to go yeah i think with with janine and i one of the things that you know we how we approach life and work together is a lot from that angle which is what's mail for us yeah you know and we i think have a hard time i know you had asked us what are some podcasts that you admire so that we can get a sense for the kind of feel that you like and so and so forth and i struggle with those kind of questions because in all honesty we don't wanna be like anyone else yeah we wanna be like us and so and that's our approach to the way we work together and everything so you know point is we agree with you which is that authenticity in just being who you are is so important i think i think that's a that's a that's a big element that a lot of people don't really experiment until they start trying to think right because it you know we so many references obviously we are our production company so we have to be like how do you what are your expectations when it comes to looks and feel right mh so there's like different levers that we talk about normally is that you're messaging right like what are the things that you say that you know you guys sharing your stories in your very unique way right if we're talking under the lens of like long firm content mh then you have the creation method okay how do i actually do that do i go to a studio do i record at home do i do it from my phone right so obviously people are gonna have different resources and levers that they can pull right so obviously our podcast setup is very different when we go to one event right we just take a dg dji camera we have these little mics and we see it anywhere and we just chat right and we're okay that there's people that they need like a full setup to do that right nothing wrong with that at the end of the day you you set whatever standards you wanna set it works for us our met quality of the message over quality of the production always so if i'm gonna be sitting there with an amazing creator in an event and there's is telling me a story i'm like i think this is gonna be super useful i'm gonna capture it however i need to capture and that's my priority right so then you have obviously production how is this like yeah how's this show gonna be put together mh i obviously distribution monetization and and how do you run things so i think a lot of people get caught up and i don't know any of this like they they get caught on like how it looks because that's why we see externally right yes and then once we start talking you know we're like oh boy like i don't even know how to communicate that's that's what what happened to me i'm like mh yeah rose like my spanish is not good my english is not good luke and what am i talking right now but is like is those reps so he's like okay how do we getting those reps and at the end of the day you know whatever you know production and creation method you choose there's gonna be an option that's there's gonna be a downside course the end of the there's going to be an audience a hundred hopefully right yeah so you know there's a certain audience that'll i'd be watching on youtube and so how it looks may apply more so in those of us like myself or listening to audio in the car we're driving no am i correct in that a hundred percent there there's a consumer for every type of content right like we we work obviously with a lot of creators that are audio only like this video was actually built for audio only podcast podcasts right we came in and we brought video into it mh but a lot of the people that get to us is because they find podcasting on youtube yes so that that's like the new the new face because youtube is a search engine at the end of the day so they find those shows there but then they come here and they don't even ask about them or they're not even aware of like the type of microphone of why we have these microphones right they just wanna be sitting down in a couch mh chatting it up because guess what that's what they consume right absolutely which is your point totally okay mh right at the end of the day yeah but is we gotta understand the story or the history of podcasts and why you know is produced a weight that is produced now there's a lot to unpack there and like very technical things at the end of the day but let's say you as a person i mean creating content not only building your business but creating content is like a self development on steroids at the end of it because you're like am i okay with like look in this way saying these thing so oh my gosh yes this struggle is real and on top of that we're like how do i presenting that to the world right we're like okay well i gotta look good or like imagine we've had situations where there's a ceo or a cmo that you know they're certain expectations in the industry not themselves but the industry they gotta keep up with that right yes we had this lady that she runs a a tax audit company and then they do taxes and business stuff and she's like i need to create content to to bring people in here and for her a big element was the way that she looked because she had to sustain the standards in her industry industry yeah sure in my eyes like personally louise i like i do not care be different right like yeah that that's me luis the creator talking mh but again there's environment that we cannot control we're in that we we are in that we are absolutely are you managing that yeah very carefully so i think that's going to be a learning experience for all for both of us especially as we go public yeah and people start consuming what we're putting out there's very real risks yeah yeah because we did not go into this this is not a work podcast right you know this is just a life podcast that occasionally will talk about work if important to us yeah but the reality is you know if people start listening to it it's very likely that you know for me i'm a consultant so i get businesses who want to be my client yeah and it's possible that they will hear about the podcast or it's possible i will feel the need to tell them about the podcast for transparency reasons yeah and some of the things that we talk about may or may not not be things that i would typically talk about in a business setting yeah and so i am very much wrestling with that where is that line yeah to make sure that the risk level to the business is at a level that i'm comfortable with but also being able be real yeah and that yeah yeah so interesting so we'll be continually wrestling with that as we go along yeah and for me it's the same but a little bit different because you know we talk about and it's not that she's being ina right she's considering how this will impact the company yeah for me i work mostly with individual leaders other than in the program that we run and for me being authentic is part of my brand yeah and part of you know i do say sometimes the bold stuff sometimes you know the things that they don't wanna hear but they need to hear in a coaching type situation and so i'm less concerned from that perspective then she is however for our other part of the business that we do together and i'm very concerned because her clients can also be my clients and so there's that crossover and really wanna protect her brand and so sometimes i really think about the words like i come out of my mouth and we joke a lot that i have no filter but i am highly filtered for janine because they don't wanna impact your business so this tension there there and you know the we navigated and think really so far we're very respectful of one another yeah even though we talk over each other that's the other thing we have to tell some clients sometimes this is the how we we work dynamic we talk over other because we've had a client give us that feedback that sometimes you talk of each other and we're like yeah we do that's who we are we feed off of one another and she may say something that spark something for me or vice versa and i'm okay with her going yeah and and you know butting in and and i think she is well because we've just got you know we just feed off this of energy where's some energy yeah yeah i i mean that that has been a topic that has been such a like differentiator i think for for us mh because obviously you know i remember when we invest in our first mastermind is like twenty quit my job two days later were in this event and we invested half of the money out in the bank for the next year yeah to this thing right like yeah we got have your family luca was just born okay oh and katie no known and so the whole story goes i was working that job and i we're trying to start beef roast right and long hours and i manage a finished so we open at five am and we closed at like ten pm so i didn't have to be there the whole but it was like either really early or like really late at the time that i was in there i was working on on this right yes so long hours either way katie was in grad school finishing grad school and luca was just being worse so stress yeah through the roof forever everybody and the figured recommend the fifty pants i have own right now i gain them then and so i walk into the house one day and and she's like dude to where luis right like and i'm like what do you mean i got like i i missed you like you're like you're not the positive guy like something changed right on at the time i was super supposed to be promoted they told me i was gonna be promoted to this thing these other guy came from corporate they gave him the job to him i was like we're butting heads like crazy yeah our studio had about a thousand people was like the the bigger studio in the seating where we're like we're leading anyways big crazy environment coaches being diva like they always are you know all this crazy it's puts being diva not with it treatment coaches training personal training coaches yes yes not online coaches that's two fit that that's the whole thing in like the in the boutique fitness you know studio world but anyways by the way i love all you and you know where i i set it to your face they know this but anyways so i ended up she goes hey if we have i'm on in the bank for this a year you're good to go go to your thing and then obviously you know she was graduating and then going into her pharmacy yep and then that's fine so i went on i got like six personal loans from six different places collected the money and i'm we're like we're done and then we quit on a wednesday friday we were on a plane to boise idaho and we invested in in this event half of that money we're like this is the opportunity and scary yeah it's for you taking the leap thank you it was always good now bye i'm sure that terrifying that's okay like two years later i really like babe yeah do come fast do you ever noticed and she's saying not really can't be mad at that okay perfect okay but it is it's also like the the belief but we're i remember like the first meeting that we had in this like being invest men that we did and we were like is like a group of fifty people you know mastermind money together and you know trying to conquer the world we asked the question because we weren't publishing at the time we were doing like some facebook live here and there and trying to be consistent we're trying to crack it for us and everybody's like do a podcast who a podcast you guys will be awesome in a podcast because like we just talked through our elbows right like was fine we like what he's a podcast we had no idea and we ask a guy who had a podcast and we're like hey what do you think like some one of us should be the attractive character because like this topic that that we're talking about mh and run the show or can we both do it and he's advice our coach that we pay a ton of money was we by the way thank you and we love him he knows this too i'll work all worth it but his advice was like you gotta pick one attractive character because people relate to one attractive character okay what he you mean by attractive attractive character is when you're creating content or but let's say you're you're writing emails or selling something is like that person that is the hero for the audience so it's like let's say you know let's use as a as an example we have a studio we produce these podcast podcasts the show is like top you know x percent in the in the world people see our story and to be like wow like i i wanna go on that path in time deal so if we share that story then we become the attractive of character mh right so it that's used for like sales letter direct marketing different things like that email campaigns and it's like okay so a a big example maybe that people are very familiar in in the audiences russell branson the the founder of click funnels he has a story which is a potato gun story and he shares a story a thousand times a year because that's a story that he went from trying to make it online to then selling a product that sold a ton and changed his life and then everything came so a lot he uses that story to change belief but he is the attractive character right nice mh so we were talking about that and we had no attractive character like who is luis who is ph like who are the means like there we're trying to design that and on the show we're like man that's a big that's a big domino that we had to figure out to start publishing that's why i we thought and we're like dude i don't like that answer like i didn't like we both sat down and we're like yeah that answer sucked i wouldn't and we're like we're gonna ignore it we're like remember you guys see would you guys just pay all this money to like ignore that our i otherwise and were like yeah yeah better it was probably the best decision that that we did for the show because we fed off each other we're like it feels like we're gonna do the thing and we're gonna figure out on the way but it feels good and that's literally the one reason that kept us going up to this point yeah putting in their reps so being authentic can be like okay this is how we're gonna do and then later on we're like accepting that we didn't have the equipment accepting that we had to record a phone i accepting that we had like a little corner in the office and we're like we leaned in you know font english is still horrible some give talents to do a lingo but he can't it's conte yeah throwing your on the device and this episode fantastic but yeah so that that's a little of story of authenticity and obviously there's i i i love it i love it because i think it speaks to you what i was saying earlier which is your willingness to go against the grain and go against vice were given because you knew what was right for you i mean maybe it was a bad decision maybe it wasn't it turned out not to be we're we never know the the other side of like okay what if one but i i think it's like okay to for this to succeed we have to take action right and if we're gonna do it by ourselves i don't think we would have taken an action yeah and then game over right at the end of the so it's like what's gonna help you as a creator like move the needle forward mh a little bit more and then learn from that and then adapt yeah like right now like fancy you know it's a mythical creature that doesn't show this short more today or okay well she is a nice one yeah yeah yeah just like yeah fun all agree with him fun yeah actually i think you made him up i know he's he's the attractive here's a mythical creep he shows up now we had like the the kickoff off call yesterday for the challenge and on the emails there's always font seen at was like who's like where's fancy because already it relates it with like good fonts right yay yes and i'm like oh yeah my brother i'm like yeah i promise go look episode two hundred or something like he's there and then he showed up like ten minutes remaining of the goal with like the baby my story you guys like i'm like i'm already fuzzy exist yeah alright so as we wrap up like i i i love your story can't wait to see where this goes you know i i hope you outgrow the studio and then you know you'll build your own and you know we continue to work to as some degree but i'm sure you guys like with your personality on what you guys have to say like my words of encouragement is continue mh that's only gonna attract more of your people and in my you know repel some and it might be a little scary at first but he will attract more of your people yeah and he's so cool so like when we first saw that we're like oh feels good yeah but because be aligned a hundred percent yeah mh hundred percent yeah they're like what do you mean accent dude i don't care or absolutely what do you mean t shirt like you what like right i'm okay right yeah so you guys are in the good i'm so excited good to hear that i mean it really is i mean we might not we might know it meaning like internally it feels good it feels right she made the comment of being she felt like herself in that i would say the same thing this feels very natural to have these like you don't notice there's a mic sitting in front of me there's cameras here it's it just feels very mh natural and it might not be we both when we saw our first a episode or we're like yeah it works it works it works yeah that's so cool that's so hearing again your story that has a similar organic path it just felt right you knew in your heart of hearts you and ph that this was the direction to go in and so i i mean i feel like weird yes just scratched the surface a hundred percent a hundred percent i'm excited about where we're gonna be loads let's go last word of advice right like we have new creators i could be on the creator side it could be on the business side obviously you guys are both you know business owners you guys run your own things so like why will you you know tell them in this journey it's it may sound cliche but in all honesty it's so true it it may be scary but do it anyway you know i really think there's so much power in that it's simple and you know this certainly is scary as held yeah to me i don't know about janine starting a business the same thing yeah but it is so worth it on the other side yeah so so cool yeah yeah and similarly i would say trust your guy mister your gut if you feel like you know again we joke and say all the time that needs an audience just your gut like i feel like there's a reason why i need an audience you know i do love given advice but i you know we don't i certainly don't pretend to know everything trust your gut though your gut is drawing you to something there's a reason why yeah follow when you can a hundred percent well guys you heard it thank you guys so much for this impromptu interview i hijack them so i was like do not leave he did do we have to fuck i would say the same thing that apparently is gonna be our like our track record so far you forced us twice gently yeah legally nothing illegal you storms slots this disclaimer at the bottom here like everything was younger i can show proof that we got the emails that approve this anyway guys if you wanna come hang out it with the con profit family go to created the club that we have all the resources in there come hang out if you're in jacksonville florida visit the studios studio podcast suites it's me you're gonna find me we're gonna hang out and yeah how do i do it at all i don't know i don't i don't sleep think we're talking about it this morning anyways thank you guys so much i will see you in the next episode take you care thanks excellent

hey guys and welcome back to con profit today like i mentioned every single week is a special day baby the time of recording is monday favorite day of the week but not only that but because right now we have a hundred and ten people going through the say it and sell a challenge we promoted a little bit last week and the reason we didn't do a lot of noise is because it's the second time that we were on this challenge and we have to deliver i'm committing on delivery i'm committing on action taken so if you're listening this on tuesday the challenge might be locked loaded and we already have their people in it but don't you worry because i'm gonna give you a map on how to say it and sell it with only five days that's probably you need less than that but i think this map will help you so last week i've heard somebody in the space very respected that has done millions and millions of dollar that we're probably not doing enough well probably not doing enough when it comes to content we're probably not doing enough when it comes to grain our companies we're probably not doing enough you know when it comes to at working our competition and usually that is a first step when you know will come into not only a world or our world but in our i guess our mastermind is like okay what is the thing that we are doing to grow the business right and i've seen it obviously in the content world many many times and last week we've ran a few one zero one challenges shout out to fancy and the groups that have been going through that and we've seen that show up we've seen that and it's not your fault that's number one i mean it could be your environment it could be you know the different situations that we're in you know for example on my side i have the the two kids obviously we have this studio i'll have personal commitment so obviously we're gonna be capped on capacity alright and that's what that are the those are the things that we need to start recognizing as entrepreneurs and business creators to be like okay what is the thing that i gotta you know give away or or delegate or you know figure out a a a way to do it and and continue to do what really feeds us up so with that said i'm gonna present to today's episode under the lens of content creation and you know production obviously you've heard us talk about the publishing pyramid and the six levers if you haven't go check them out just google you know publishing pyramid or six levers from base rose you can just go to business creator the club as well we have it we have a a mini course in there that will kinda set you up and i think right now we have about thirty days free if you put the code on the checkout page and you can go in do your thing if you don't like it send us an email totally okay we won't be offended i promise but so far people have stayed let's go so obviously you we're running this say and sale challenge is seventeen day challenge very specific but you know we're doing this because we're committing to people so they can take action like we've done a thousand courses we've done a few mastermind we done like all these things you know at the end of the day information is not slack the information is out there you can go to youtube and you can find information on how to do pretty much virtually anything and when we decided to launch our programs or or courses or actually we don't have a course we have the community aspect that the resources is there but literally what we want to do is inspire people to continue to take action and for us challenges obviously has inspired us internally to do it and this one for the next seventeen days we're gonna do so we're we're gonna share here is obviously support you on that on kinda how to take action right now if you are how to do more put it on their those lenses gave you a map for the next five days cool awesome so obviously you know you know in our specific case we never really found traction when it comes to publishing in like the first three years that we're in business it was such a pain in in the butt like we were trying to mimic every single influencer or coach or a person that we would look online be like oh man like we wanna kinda be like them and we're trying to model without understanding the resources that takes or that took them to to get there we're like measuring ourselves under different from you know category and you know obviously at that point we were from me at us content in like all these guys publishing five times a day and we're trying to publish five times a day but we didn't have their resources of those guys now this morning i i i was checking out a another podcast and i thought they were mentioning something super interesting where even for content creators right once we achieve the consistency let's let's say you get there right you're present every single day maybe twice a day we might be referencing on comparing our channels to competition of different things also with different resources but also the element is the market like who are you talking to right in the in the messaging aspect so obviously if you're in the entertainment side there's gonna be a lot more people than versus if you're educating somebody about something really really specific so in our case as business creators right our audience is gonna be a lot smaller because i think the the stat that they share is like one percent of the world our business owners that also make more than a million dollars a year so like that pool of people if you're educating or something on the business side because we're business creators it's gonna be a lot smaller then versus a b type content right so we have to start figuring out and and and finding out not only the right references but also the right lenses that we gotta put on so we can tackle content and not get this discouraged to stop action so at number one it's like okay do i have that straight am i talking to a reputable people that other conversations or what i'm making is creating some conversations in my circle in my network like if i send this video to my closest network of business people would they give me go figure feedback way they tell me that that content was really good right and i think that's a better indicator as just playing out for you at the end of the day right like what happens in real life and i think like brick and mortar business owners have a fairly good understanding of that because if people don't come through the store like we're we're done right and i related to that obviously with with the studio so you know specific case like we started with forty five live you know that's why i unlocked it we done multiple episodes about how we went from zero content to record him forty five days in a row which the first try that we did was we only lasted at fifteen days you know we failed in the publishing side but it was because we established a conversation with somebody that saw content frequently every single day they told us later that they didn't consume every single piece but because we were present that encouraged to send us a message and when we put a call to action in there it encouraged to connect and then from that connection we got at a a deal that changed everything you know we build our product the service product that we have with that company and then we moved on into bigger and better things so that kinda key started everything and i a lot of the creators that are coming to our world right now i feel there in a similar position where you might be creating content right maybe not consistently you might be feeling lost when it comes to messaging you might be feeling lost on how to connect it with like how do i actually make money right like what you should i be doing tiktok videos should i be doing a podcast should i be going all in on youtube all these things right and by the way there's no wrong answer could be successful with all of them it's just how do we make that path you know relevant to you on your business so you can get the most bang of your buck right and that's why that initial sentence of like we're not doing enough resonated so much because at the early you know life of a of our journey as a business creator we're not really doing it off we're not posting a thousand times a day we're not posting you know ten videos a single week i think it was like fox news they're publishing about a hundred long form videos every day do you know the amount of resources that that takes obviously we cannot all compete with that right but in in our own specific case if i'm doing two videos how can i double that can i do four right and if not like how can i get there let's ask questions was like okay maybe this is not the format but maybe we try something different maybe we try something with no editing maybe we go live streaming right and then we're asking these questions and start figure out like how can we put more of that how can we leverage new technology like ai for example so i'll give you an example of gamers right they go on they live stream for five six hours because that's what they do and they build this trust with people which side note live trimmer are the ones that have the most engaged audience because they spend so much time with them second is podcast and so on and so on and at the bottom is like the a list or artists that do you know movies and things like that which is crazy so how do you let's say you start live streaming you know for a couple hours of the things that you do the processes and then maybe you have an ai tool or you have a team or you call us if you want us sue to do that for you we can clip those and you have social media clips i can be distributed and there's other tools that you can use for distribution to do this automatically without what of your time so once we start asking these questions or maybe seeing people that can do it we can grab this information and put it in a road map to do that which is what i've do what i'll do right now with the map that we're presenting in the challenge there's thousands road maps you know a lot of them work a lot of them work faster than others but i think for people that you know right now if you're a business owner if you have been publishing maybe inconsistent right if you have an offer like how much is that offer right obviously that but if you are selling something and then also if you have an email list this we'll definitely move the needle forward for you so you're ready okay so like i said what you need kinda like the ingredients right you have to be obviously familiar with publishing maybe have a i'll be present one platform you don't have to be big obviously have a business have an offer we recommend an offer that is a thousand bucks or or or above you know we've seen people with three hundred dollars if you sell a multi ticket item it might be a little bit different but maybe we reframe let's say a book if you're selling a book let's say you can do bundles of books right and then you can start you know targeting the people that are making the decisions to buy these bundles or books and then obviously if you have an email list it helps a ton to alright cool so step number one is measure your resources we talked about this you know twenty four seven it's like today take a couple seconds and be like you can do a a a time study on their resources this is the very top of the publisher pyramid you have resources at the very top that have a capacity right let's say a video editor that has x amount of hours a week that they can invest in editing so let's say if they're doing two videos in let's say thirty hours pyramid right how can we get to four videos like double the output in thirty hours so have a conversation with that editor and be like okay how can we get to this point well maybe the solution is to make shorter videos maybe the solution is maybe do not do after effects on the videos maybe is to the current state and then one that they can chop the beginning and the end but it's almost like live video right like how can we get to that output sometimes we just we just put a lot of work in the not not knowing what their capacity if it's you editing same thing like how can you get there how we solve that was going live almost every single day so i encourage you do that right and obviously you know what is the commitment like i said the commitment if you're doing two can i do four if you're doing three can i do six how can you double that output so we can collect data in a faster way and then at the bottom is obviously your messaging you know the stories that you share which is what i'll help you in just a second so once we see their resources whether that is one editor two editors yourself right let's say if it's yourself how many hours a day are you gonna dedicate how many minutes a day you know are we gonna do ten minutes a day are we gonna do twenty minutes a day commit to one so we can do that so i'll give you an example in our specific case we committed to a video a day with forty five live we accounted it for ten minutes a day that's all ten minutes two minutes so figure out what we're gonna say which in our specific case was what happened today why did i learned today i'm gonna share the story and then i'm gonna relay it to my business right the capacity of my resource me my time was just ten minutes that i had to do the research part of it which is figure out what i have to say to put it out there as a live video you could do live instagram live tiktok if you have it you know active live youtube but whatever pull up format at the end of the day where is your community right now go there if you're in a facebook group as the the people can i post on this facebook group if you have a community put it in your community and then at the bottom is a messaging obviously connecting your stories with your business so once you commit make sure that you're like okay for the next five days i'm gonna do this in this specific case is five days right second stage step two keep low friction on your levers quick crash course on your levers messaging is number one it's like what do we say creation is our creation method do we go to a studio do i record it with my phone do i recording in my card like where am i recording this type of content production from that recording final product that you publish right keep it super simple distribution where do we put this content out there monetization how do i connect it with my offer which you already have and then monet operations how do i manage all this so i'm gonna give you an example when we did it live very simple messaging what is something that happened with with me today and how can i relate it to my business here's my call to action connect with me let's send me a dm connect let's connect let's connect let's connect more conversations more traction on the creation aspect we just grabbed our phone and we started recording wherever we were at twelve pm that put it in the calendar from twelve to twelve fifteen to go record right if you have a podcast setup go to do it in your podcast setup up like how can you create it fast right production we decided we made the decision that we're not gonna spend time recording on and kinda producing this so we're not gonna spend time on editing it so we decided to do it live if anything we will record i'm gonna i clip the beginning clip the end and that's the episode that goes out two tuesday a lot of the episodes for example this one that you're listening right now is produced that way we've invested in some equipment that help us out to make sure that we can capture good quality content as far as like it sounds good does it look good perfect we put it out right but normally your phone we'll be able to do that inside of the platform you can go live on facebook you can go live on a facebook group you can go live on instagram you can go live on take if you have the permissions and so on right so production not a lot of time distribution i apart from like the main platform that you publish it do you have a few extra minutes to then grab that little video let's say it's a clip and you can put it in a secondary park you know platform like in our case linkedin for example right and then obviously monetization make sure that you have a call to action right off the bat in every single piece of content we're like hey if you wanna find out more connect with me make make the connection people when i on on on social media right let's chat let's take it to the next level so and then at the end it's like how do you manage all this i would recommend a little spreadsheet or you know in your agenda just put a video a day right or two a week or four a week if you're doubling those just manage you don't paper on it we use a software go notion it gets fancy but i'll say don't lose a lot of time trying to figure out how to how to manage these this content spread spreadsheet we'll do so here are five ideas to get you started ready if you're like oh my gosh i don't have i don't have stories i don't know what to say it just takes me a ton i'm removing that friction point right now you're ready alright number one this is what you're gonna do it this is your prompt ready you're gonna go from the prompt and then you're gonna tell the story of that you know or what comes to mind well why you doing it and then connect it with your business so for example if you were writing a book what book would it be so if you're a business maybe you have business ideas you know around what you do and you can write a book about that and you can tell people that you are you don't have to write the book can tell them i'm like hey if i if i were to write a book this is what i would do and i'll explain one two three or tell this story by the way we do that in our business if you wanna connect with me and have those services we can support you and we can help you right so that's number one if you were writing a book what book would it be number two what do you want someone to tell you this is a little bit more personal more it could could be a little more emotional like hey i was working through the park the day and you know i was having this conversation with my brother and you know we were really good friends back in the day and we're reconnecting right now i was like i would love for him to tell me this this is why so on and so and so on and so on and you know this actually like that conversation really help me become a better human being a better brother a better you know leader in my company which by the way we do x y z would love to connect with you if you need help there right another prompt right prop number three what is your ideal day so this it again a little bit more you know personal on social media people connect with you as a person so i share i'll share it with you in my specific case when we're doing this doing our facebook lives i were connecting i at the point oh wow i forgot english for a second there at that moment i was doing obstacle racing so an ideal day for me was involved some training on some things and i remember connecting with a person that we met at five am to go for a run and then that person introduced me somebody down the road that ended we ended up doing business with them so that was pretty cool because they connected through that personal site so number three like what is your ideal day share that with your social media now their number four that what is what is something that you do really well you can jump on and be like hey i'm actually really good at this and it doesn't have to be maybe related to your business but it be like hey i'm really good at playing the yoyo i don't know why i said y but i wasn't good at yoyo y and this is why this is some of the lessons that i took from becoming really good at that and how we apply into our company today right oh oh that good should do maybe a a list of episodes with with these guys alright prompt number five are you ready if money were an issue what will you do right you can share a story of you know obviously if you let's say you're helping a profit or you'll try will the world why would you travel the world like say the thing and then explain why on your reasons and these will help people to connect with you and so on so obviously you know we're gonna let's go back again their number one is well if you were writing a book what book would it be number two what do you want someone to tell you number three what is your ideal day number four what is something that you that you do really well and number five if money were an issue what would you do now there is a obvious answer of like okay you record that content and then at the end you related it to your business and then you put a call to our action in there but here's the beauty of it you can grab these pieces of content and leverage with ai you can like transcribe them in any software you can do this script you can do riverside there's meant you can use cap many of them right and you can grab that transcript and ask let's say chad gp to write an email about that but make sure that at the end you can send them to the offer be like make sure that you relate this to my core offer you can train the ai on how to do that or i want to drive people into a sales call so i can talk and let write the the email tools like i capture will do that for you as well in the chance we're revealing a brand new tool them i'm so excited to kinda show and and do that but also those five emails could also or sorry those five pieces of content you can build an ind nation sequence so let's say you put a lead mine on there and be like hey by the way in the next couple days i'll be sending you some emails so you can get to know each other a little bit better and each email is the story that you told on this and now you have people opening your emails you have people kinda relating with you about it you know about this thing and you can build that sequence up to thirty days if you want you can do an email a day you can do you know one email every two days and now you have sixty days of emails that you can send people and in every email make sure that you put a call to action to people to either apply for your program buy your product to jump on a call with you and this is how you start creating what we call the content ecosystem so this is started that we're doing in the challenge for the first five days again free for the challenge a little bit more attention in there because we're you know prompting them every single day but now you have a road map for the next you know five days and then doing on do it again on the next week and maybe come up with your own days and this is so cool the first time that we did it we got so many conversations and we started business career club that was the reason we started a business career club which by way if wanna be a part of it business creator dot club come during the community and so on if you want some if you wanna experience a challenge and i kinda see everything that's happening is happening on the facebook group you can go to content profit search it contents profit facebook group and that's where you see all the theirs you have to be approved to get in there so make sure you answer those questions but anyways lots of places where you can find us find out about us and and what we're doing so i'm very excited to share this journey again with a the new hundred people in our world that are doing this challenge and with you right now that are listening if you execute on this and you get some results send them to us like send us a message find me on find me on instagram at luis create send me a screenshot of what you guys have done but make sure that we know what are the resources that you're doing and keep your levers super frictionless like very smooth do not average to it this is gonna stop you from publishing so thank you guys so much for listening to me rant about this challenge and i'm giving you some ideas and i can't wait to see you succeed see you soon take care bye