23 Follow-Up Sales Email Templates to Send Instead of "Just Checking In"

Salespeople shouldn’t send “just checking in emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in messages rarely garner responses, they can even turn prospects against their senders.

But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates.Get the 21 email templates your team needs to close more deals.

These “just checking in alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. She’ll want to restart the sales conversation -- so it’s a win-win.

Touch Base Email Templates

If they never responded:

1. Send them a short piece of actionable advice.

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2. Send over a longer how-to guide and offer to follow up in person if they want.

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3. Point out a weakness in their business that should be fixed.

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4. Share an article relevant to their industry or profession.

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5. Respond to a social message, then follow up with more resources.

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6. Answer one of their questions on an online forum, then follow up with more resources.

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7. Reference a relevant blog post they just published.

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8. Send them a blog post your company has just published.

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9. Recommend an event in their area.

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10. Invite them to an upcoming webinar or educational event your company is hosting.

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11. Send them a book, podcast, newsletter, or publication recommendation.

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12. Bring up a common challenge your buyers face and ask if they’re experiencing it.

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13. Bump your email to the top of their inbox using the “buried email technique.

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14. Ask if they’re still interested in achieving X goal, then provide a suggestion for how to get there.

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15. Call attention to something their competitor is doing well and ask how they plan to address it.

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16. Send a breakup email to close the loop.

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If a trigger event has occurred:

1. Congratulate a potential decision maker on a promotion.

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2. Reach out to a decision maker after a blocker leaves the company.

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3. Reach out to a new C-level executive.

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4. Congratulate them on a funding round.

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5. Ask whether newly created positions relevant to your product reflect new company initiatives.

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If you lost the deal:

1. Check how things are going a month after implementing a competitor’s product.

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2. Check how things are going as their contract with a competitor is winding down.

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Salespeople often default to the standard “touching base message because they’re in a rush. With these follow-up templates, writing a thoughtful, personalized, helpful email takes mere minutes -- with potentially enormous payoff.

Ghosting prospects a problem? Check out these email templates for no show prospects.

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