It’s easy to feel intimidated by people who have achieved a tremendous amount of success. But the great thing about Tony Robbins, an author, speaker, and business and life strategist who’s worked with Bill Clinton, Oprah, and Serena Williams? He’s incredibly generous with the insights, strategies, and principles that have helped him get to where he is today.
If you want to learn from Robbins, you can pick up his books, attend a live training event or seminar, watch one of his video training programs on his mobile app, Breakthrough, read his blog -- or do all of the above. To get you started, I’ve put together some of my favorite takeaways from Robbins’ bestseller Awaken the Giant Within.
How to Create Lasting Change
Everyone can remember at least one (probably several) big, sweeping life changes they were excited to make -- only to give up a few weeks or months later.
“For changes to be of any true value, they’ve got to be lasting and consistent,” Robbins writes. So how do you ensure your change sticks?
First, raise your standards. Robbins says “changing what (he) demanded of (himself)” was the biggest factor of his results.
Write down everything in your life you’ll no longer put up with -- which could be anything from “missing quota” to “arbitrarily giving demos to any prospect who asks.” Then write down your goals. Don’t hold back: The entire point of this exercise is deciding you won’t tolerate mediocrity anymore.
Second, you must change your limiting beliefs.
“Our beliefs are like unquestioned commands, telling us how things are, what’s possible and what’s impossible, what we can and cannot do,” Robbins explains.
Look at your list from the first step. Do you hold any beliefs that would stand in the way? For instance, maybe you worry you won’t be able to consistently meet quota because you’re new to sales or struggle with closing. To succeed, you’ll need to replace these beliefs with more empowering ones, like so:
“My inexperience is an advantage: I’m eager to try new strategies, get constructive feedback, and experiment with different techniques.”
“I’ll get better at closing by shadowing other salespeople and listening to call recordings with my manager. There’s no reason I can’t become an excellent closer.”
Third, you must change your strategy.
Robbins believes this step comes almost automatically: “If you set a higher standard, and you can get yourself to believe, then you certainly can figure out the strategies. You simply will find a way.”
Does that sound too good to be true? The rest of Awaken the Giant Within focuses on mastering the strategies for achieving your goals. There are plenty of concrete, actionable tips, so you’re definitely not in this alone.
However, Robbins also recommends finding a role model -- someone who’s already achieving your goals.
“Learn what they’re doing, what their core beliefs are, and how they think,” he says. “Not only will this make you more effective, it will also save you a huge amount of time because you won’t have to reinvent the wheel.”
Look around. Can you ask a top-performing salesperson on your team for guidance? A professional acquaintance who works at your dream company? A director of sales who’s already had a great deal of success, and she’s only 29?
Success isn’t the only motivator for salespeople. Many are also motivated by, well, making money. And as Tony told Gary Vaynerchuk, you will never earn your way to a fortune – you will only get it from smart, balanced investing strategies. To get access to Robbins’ financial advice, read Unshakeable: Your Financial Freedom Playbook.
Want a sneak peek of his advice?
Here’s one of the four principles of wealth Robbins developed after interviewing more than 50 brilliant investors.
Principle #1: Don’t Lose
While most people ask themselves, “How can I make money?”, the most successful investors spend their energy on keeping their money.
“They understand the more money you lose, the harder it is to get back where you started,” Robbins explains.
Of course, you can’t predict the future. But you can take the lead of Ray Dalio, a hedge fund manager with an estimated worth of $15.9 billion. Dalio always makes sure he’ll “still be okay” even if he’s wrong.
While pushing yourself -- personally, professionally, and financially -- isn't easy, you'll feel empowered and rewarded in the long run. Don't delay: Commit to a better version of yourself, starting today.