Cold calling is a lose-lose proposition. Salespeople feel awkward doing it, getting cold calls annoys and frustrates buyers, and the entire process is inefficient and unproductive.
Here's one of the most valuable sales prospecting tips a modern rep can get: Stop cold calling. Today's buyers don't take kindly to spammy salespeople rambling off a generic script.
So what do they respond to? Warm calls. Salespeople who research their prospect before picking up the phone, demonstrate genuine concern about buyers' specific problems, and freely offer help and guidance are far more successful than their cold calling peers.
The following infographic from AG Salesworks lists 25 bite-sized sales prospecting tips that reflect the new era of inbound sales. Once reps have tossed the script in the trash, their calls will become valuable for everyone involved.
Editor's note: This post was originally published in November 2014, and has been updated for accuracy and comprehensiveness.