Historically, sales and cold calling have gone together like peanut butter and jelly. In fact, most sales reps of decades past probably couldn't even imagine doing their jobs without dialing random prospects multiple times a day. That kind of sales seems like a jelly sandwich, and who wants that? 

But let me ask you a question: When is the last time you bought something thanks to a cold call? I'm going to guess never, or at least, not in a very long time. I'm also willing to venture that you screen your phone to avoid unsolicited calls, and delete emails from unfamiliar salespeople swooping in with the hard pitch.

Are my assumptions correct? If so, it's time for salespeople to rethink their reliance on the cold call to match today's buyer preferences. 

The hard truth is that cold calls are annoying for the buyer and ineffective for the seller. Click through the following SlideShare to discover why we need to kill the cold call once and for all, and learn what to do instead. 

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Originally published Dec 16, 2015 8:30:00 AM, updated July 28 2017


Call Prospecting