Meowijuana wants to get your cat high

Subscribe to The Hustle newsletter and never miss what's happening in business and tech.

Join The Hustle
Sara Cravatts
Sara Cravatts

Updated:

Published:

WHAT’S THE DEAL?

  • Catnip, a type of plant that’s part of the mint family, gets cats high through a chemical called nepetalactone.
  • In the US, ~31.8m households own cats, and $42B was spent on pet food and treats in 2020.
  • Meowijuana packages catnip like weed and sells everything a cat owner needs, from treats and toys to accessories.

Is your cat stressed out from a long day of scratching everything in the home office? Meowijuana is looking to take the edge off with a line of catnip products packaged like weed.

The company’s hilarious packaging is marketing gold

You can get pre-rolled joints, a jar of buds, or a pill bottle for your high-strung 4-legged friend.

Customers (or their cats at least) seem to be loving it.

Meowijuana’s parent company, SmarterPaw LLC, just made the Inc. 5000 list for the 2nd year in a row, with 789% 3-year revenue growth.

And there’s something for everyone (with paws)

The company introduced a spinoff for dogs — Doggijuana.

With 5-star reviews like “Considering sending my fur baby to rehab,” it would seem this stuff is potent. Have at it, Mittens.

(Have an idea for a Cool AF Business story? Tell us about it here.)

Subscribe to The Hustle Newsletter

Subscribe to The Hustle and Never Miss What’s Happening in Business & Tech

What did you think of this article? 

Give Feedback

Love

Meh

Hate

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Get the 5-minute news brief keeping 2M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.

JOIN FREE