10 Affiliate Marketing Website Examples

Link in the description. Those words follow me everywhere — whether I’m watching a YouTube video, scrolling online, or on social media. You probably feel this way, too.

If I’m watching a video and I like a certain makeup product, I can find an affiliate link under the play bar. I can buy the product, and the influencer gets a nice kickback. Affiliate marketing websites do the same thing. They promote products or services from other companies in exchange for commission. It’s a win-win!

Today, 81% of brands use affiliate programs to increase brand exposure. To increase sales revenue, you’ll need an affiliate marketing strategy. To help you get started, we’ve gathered 10 affiliate marketing website examples to inspire your own.

1. NerdWallet

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Personal finance can be complicated. When it comes to managing my money, I have questions best answered by experts. Luckily, we have the internet, and sites like NerdWallet can guide me along my money journey. This helpful site also gets affiliate marketing right.

NerdWallet’s helpful content is essential to its strategy. The site has helpful calculators, credit card comparisons, and FAQs to provide readers with tangible value. I trust what its writers have to say and identify them as knowledgeable sources. So, when I see they’re promoting a product, my ears perk up. I’m more likely to perceive their recommendations as valuable and make a purchase.

Pro tip: Don’t just sell a product. You need to provide a helpful service first that’s integral to your brand. Then, people are more likely to purchase from your affiliate links.

2. Just A Girl and Her Blog

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I can probably do that. This thought crosses my mind when I see a beautiful do-it-yourself project in the wild. Just A Girl and Her Blog can help me make my DIY dreams come true. The site provides information on organizing, decorating, and creating nifty at-home projects.

The site's creator, Abby Lawson, shares personal experiences and real-life insights about her experience building her home. This personal touch establishes a connection with her audience. She seems authentic, so I am more likely to rely on her recommendations and insights.

The trust Lawson builds with her audience allows her to successfully integrate affiliate links throughout her site. Lawson’s blog posts and resources include affiliate links relevant to her at-home projects. If people want to do projects exactly like Lawson, they can click the links and purchase the same materials.

Lawson’s recommendations for organizing products, home decor items, and more come across as natural and trustworthy. They all make sense to her brand. The deep understanding of her audience ultimately drives conversions and generates revenue.

Pro tip: If you’re a creator, the products you use for your projects make natural affiliate links. Your audience wants to know what materials you use, making them more likely to click and buy.

3. Safewise

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Safewise is dedicated to home security and safety. To build safer communities, the site provides comprehensive reviews, expert insights, and informative guides on security systems. Beyond that, the site focuses on education, teaching people how they can be safer.

If Safewise says a security solution is top-notch, you know its writers have done their research. Reviews come across as unbiased and transparent. If the site promotes a product, you know you can trust it. Affiliate links have more credibility here, so you’re more likely to click and make a purchase.

Safewise ensures that affiliate links are contextually relevant, enhancing the user experience. There’s a deep connection between their content and what they promote promotions, marking the site as a standout example of successful affiliate marketing.

What we like: Safewise provides resources applicable to all 50 states in the U.S. Make sure the products you promote are widely available to your target audience.

4. Making Sense of Cents

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Money management isn’t just about investing and budgeting. Your career and income streams are an essential part of the equation. Michelle Schroeder-Gardner gets it. That’s why she started Making Sense of Cents, a site that documents her journey to financial freedom and shares tips for others.

When it comes to affiliate marketing, Schroeder-Gardner promotes products both she and her audience love. The blog features readers' experiences and recommends products that have helped real people.

The website inspires individuals to control their financial futures while offering practical, affiliate-recommended tools and resources.

Pro tip: Incorporating real testimonies in your website increases your credibility with your visitors.

5. Lucie’s List

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Being a mom is hard. That’s why Meg Collins made Lucie's List, a blog dedicated to helping new moms in avoid common pitfalls. Her blog covers subjects like postpartum care, fertility, pregnancy wellness, and more.

Collins’ down-to-earth content resonates with her audience. She has an impressive email subscriber base of 430,000 individuals who want her recommendations. Affiliate links related to motherhood are a natural fit here.

Let’s see this in action. In her article about toy storage solutions, she links practical products like transparent shoe boxes with lids and labels. Readers can find her recommendations on an Amazon shop with just one click. This article simplifies and allows Collins to earn commissions on purchases.

What we like: Collins comes across as authentic. She genuinely wants to help moms. She even has a section for site visitors to communicate with her directly.

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6. The DIAMOND Pro

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There are 4Cs in diamonds, but I don’t know what they are. Cut, clarity, color, and carrots? Jokes aside, finding a diamond feels challenging for many. The Diamonds Pro website takes some edge off, empowering readers with informative articles. Visitors can check out price comparison tools and customer reviews to make more educated decisions.

When shopping for a diamond, you want to purchase from a trusted jeweler — especially if you’re like me and can’t really see the difference. The Diamonds Pro links to these trustworthy retailers. The Diamonds Pro is, well, a pro. I trust their affiliate partners to know more about diamond-buying than I do.

What we like: The Diamond Pro simplifies a complex process, making affiliate links a natural fit for the site. You can easily connect with a knowledgeable seller without any fuss.

7. The Points Guy

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When it comes to travel, I want recommendations. Where you able to save on hotels? How did you get so many airline points? What’s your travel rewards program? A great way to gain travel perks is through credit cards.

The Points Guy is all about leveraging credit cards to travel. This site teaches people how to use credit card hacks to make their travel experience better. Writers promote helpful cards, products, and programs, earning commission when people interact with the links.

Pro tip: The Points Guy has a user-friendly interface and looks like most travel publications. This is a good thing. When building your site, you’ll want to look trustworthy. Spammy looking design just won’t cut it.

8. Runner Click

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Running requires motivation, and a dedicated community can be exactly the way to find it. Enter The Runner Click, a website that’s dedicated to those born to run. Visitors get running routines, motivation, tools, playlists, and more from the website. Plus, you can subscribe to a newsletter and get tips directly in your inbox.

Runners need shoes, socks, and clothes that breathe. Runner Click integrates affiliate links for these products throughout the site. Runners often need to replace their gear, so the site will see regular revenue from adventurous athletes looking to try something new.

What we like: Runner Click sticks to their core audience. Some affiliate marketers try to expand their product offering categories, but Runner's Click stays true to its niche.

9. Headphones Addict

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When I need focus time, I throw on my headphones. With so many headphones on the market, making the right choice cab be a challenge. HeadphonesAddict provides the resources so you can make the right choice.

HeadphonesAddict saves shoppers the headache of sifting through thousands of reviews. Writers offer honest reviews, providing unbiased, firsthand information on the latest headphones. Getting paid a commission by sharing their love of good audio with subscribers is a plus.

What we like: We want to know how the headphones sound before we buy. HeadphonesAddict has us covered. They post audio tests on social media for their subscribers. You can now hear firsthand the quality of the products they recommend.

10. This Is Why I’m Broke

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I love the name of this blog. You can tell right away this one is for shoppers. This Is Why I‘m Broke curates a wide range of intriguing, quirky products from retailers across the web. It’s essentially a one-stop-shop for fascinating products and gifts.

What sets This Is Why I'm Broke apart is its ability to tap into the curiosity and interests of its audience. It showcases products that people might not even know they need until they see them. This approach is highly shareable, driving traffic through word-of-mouth and social media.

The website also provides concise, witty, and entertaining descriptions for each product, adding a touch of humor to recommendations.

What we like: The products featured are often unique and hard to find elsewhere, making users more likely to complete their purchases through provided links.

How to Design an Affiliate Marketing Website

If you're inspired by these affiliate marketing websites and want to create your own, here’s how to get started.

1. Choose your niche.

Affiliate marketing is a great way to earn passive income. However, to succeed you need the right niche.

Most importantly, your niche should align with your passions. Promoting something you genuinely care about makes the entire process feel authentic. If possible, find a niche that you’re interested in with high demand and low competition. Check out tools like Google Trends and Statista to help you research trends.

Then, study your competition. Note how they promote their products and which strategies they employ. This research can help you identify gaps in the market, understand your target audience better, and develop effective marketing strategies.

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

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• And More!

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2. Research affiliate programs.

Now that you know what to sell, it’s time to participate the programs that will let you do the selling. Consider the following factors when choosing an affiliate program.

Relevance to Your Niche

The affiliate programs and networks you choose should align closely with your niche. Look for products that resonate with your target audience and are related to the content you create.

Commission Rates

Different affiliate programs offer varying commission rates. Some provide a fixed fee per sale. Others offer a percentage of the sale amount. Research programs that provide competitive commission rates within your niche.

Cookie Durations

The cookie duration refers to the length of time a tracking cookie stays active on a user's device after they click your affiliate link. Longer cookie durations give you a better chance of earning a commission.

Payment methods

Ensure that the affiliate programs you choose offer payment methods that are convenient. Common payment methods include PayPal, direct deposit, or credit card transaction.

Affiliate Network Reputation

Choose affiliate networks known for reliability and timely payments. Some popular affiliate networks known for their credibility include:

• Amazon Associates. Amazon offers a wide range of products, and many people trust the platform.
• ShareASale.This network has a vast database of affiliate programs covering many niches.
• ClickBank. ClickBank specializes in digital products, making it suitable for niches related to e-books, software, and online courses.
• Rakuten Advertising. Rakuten is a global network with many affiliate programs. It's known for its reliability and competitive commissions.

Terms and Conditions

Carefully read and understand the terms and conditions of each affiliate program or network. Ensure they align with your business practices and goals.

3. Build quality content.

Your site as a whole must provide helpful content that people trust. Before they buy from you, visitors have to see that you know your stuff. Create content that solve your audience’s problems or addresses their needs.

For example, imagine I decide to focus on health and fitness. My goal? To help out those busy bees who want to stay healthy, all while juggling work and life.

I’ll write blog posts about finding balance, provide videos with short workout routine, and build playlists for motivation. You can see an example below.

Blog Post: “Nail Your Fitness Goals, Even When Life's a Rollercoaster!”

In this blog post, I don't just share fitness tips. I spill the beans on my struggles and victories. I share how I squeeze in workouts during chaotic workweeks, complete with a few funny anecdotes.

But here's the kicker – I’m not just telling your story. I’m sharing stories from your readers, too. Real people, real solutions. I’ve got their backs, and they can feel it.

And guess what? Tucked away in your post is a friendly little link to a top-notch fitness app that's perfect for those tight schedules. My readers trust me because they see themselves in my words.

The result? They click on that link, give it a whirl, and voilà, you just turned relatability into some extra cash.

4. Don’t forget your disclosure.

A key takeaway from our 10 affiliate marketing website examples is the importance of transparency. They all disclosed that they earn commission if you purchase from their link.

In the world of affiliate marketing, trust is your best friend. And the quickest way to build that trust with your audience is to be upfront about commission. It‘s like saying, "Hey, we’re in this together."

So, when you‘re crafting your affiliate website, don’t forget to include a friendly little note. Tell your readers, “Hey, just so you know, if you click on any of these amazing links and make a purchase, I might earn a little something-something.”

5. Optimize for SEO.

Having an awesome affiliate marketing website won’t matter if no one can find it. That's where the magic of search engine optimization comes into play.

Think of SEO as your treasure map. It‘s a set of tricks and techniques that make sure search engines like Google can find your website and show it to people searching for stuff you recommend. It’s like turning on a bright, neon sign that says, “Hey, amazing deals and valuable info this way!”

There are amazing tools that can help you with your SEO strategy. Try Google’s Keyword Planner, which helps you find the perfect keywords to sprinkle throughout your content. And don‘t forget about Yoast SEO if you’re using WordPress — it's like having an SEO-savvy buddy checking your posts for optimization.

6. Promote on social media.

Social media isn‘t just for sharing cat memes and vacation photos; it’s a goldmine for affiliate marketers. Platforms like Instagram, Facebook, Twitter, and Pinterest are your ticket to expanding your reach and building meaningful connections with your audience.

Show off those fantastic products or services with eye-catching visuals, engaging posts, and helpful tips. Plus, it's a two-way street. You get to listen to your audience and tailor your content accordingly.

Happy affiliating!

Affiliate marketing websites are brimming with creativity, innovation, and opportunities for marketers. Remember, the key to creating a successful affiliate marketing website lies in understanding your target audience. From there you can build trust, deliver great content, and earn commission.