Installing a colorful WordPress theme is a great way to differentiate your website from other websites in your niche.
Whereas minimalist WordPress themes might be the more popular choice, they’re not necessarily the right choice — especially if you’re a freelancer or a business owner running an online store. Color can provide emotional cues and visual interest, ensuring users stay on your site so you can guide them toward a conversion.
Let’s go over the best colorful WordPress themes out there right now and what makes them the best choice for you.
Best Colorful WordPress Themes
The following themes come with a wide variety of colors that can help you create a website with a strong color combination or color scheme.
As you create your colorful WordPress website, review color theory to ensure you’re optimizing your use of colors. And remember that some industries, such as security and IT, might not warrant the use of color. However, if you’re in a less formal industry, such as ecommerce or freelancing, you’re welcome to use color to add pop to your website.
1. Divi
Divi is one of the best themes you could install for virtually anything you might want to do — including creating a colorful WordPress website. The theme comes with an array of beautifully designed demos, most of which incorporate vibrant colors. Even the most muted demos can be customized using Divi’s powerful background gradient option, which allows you to set a colorful gradient as the background for any section.
Divi also includes a “magic color manager” that remembers the colors you use most often across your website. Plus, it creates a color palette based on the first color you chose, so you don’t have to look for a third-party app to create a palette for you.
Why We Love It
Divi is an excellent choice for website owners who want to create a responsive, colorful website with plenty of customization options. It offers plenty of demos that you can easily adapt for your own use regardless of your industry and coding background.
Most Colorful Demos
Note that while some of these demos were designed for specific industries, you can customize them for your website.
- Telehealth
- Elementary School
- Fitness Coach
- Mortgage Broker
- Home Improvement
- Day Care
- Cake Maker
- Digital Marketing
Pricing: $89/year or $249 one-time fee
2. Madhura
Madhura is a free colorful WordPress theme that’s ideal for ecommerce retailers and bloggers who want to create a website with “pop.” It is fully responsive and available for download right within the WordPress theme store, so you can download it and try it for free.
Madhura is compatible with WooCommerce for easily setting up an online store. You also have the option of using the Elementor page builder, which makes it easy to customize parts of the theme, such as the header and footer. Even if you don’t use Elementor, the theme comes with plenty of options in WordPress’s live customizer that will allow you to make the theme your own.
Why We Love It
Madhura is an excellent choice that offers all of the basics for creating a great multi-page website. It’s right for you if you like its color palette and are looking to install a colorful WordPress theme for free. Note that the free version doesn’t allow you to customize the colors; if you want to customize the colors, you’ll want to upgrade to the premium version for $39.
Most Colorful Demos
Madhura is a standalone theme and only brings one demo. However, the creator has other colorful themes you can browse, such as Lingam and Asura.
Pricing: Free
3. Ruki
Ruki is a colorful WordPress theme that features a pastel aesthetic. It’s a great choice for artists, bloggers, marketing agencies, and clothing boutiques because of its highly stylized yet versatile look. Like Madhura, Ruki is compatible with WooCommerce, so you can easily set up an online store.
Ruki’s color options are extensive, and you can create custom color palettes to reflect your brand. It’s optimized for Gutenberg. If you’d prefer not to use the Gutenberg block editor, you can use WordPress’s live customizer to make the changes you’d like to make.
Why We Love It
Ruki’s pastel aesthetic makes it one of the most unique options on this list. If you’re in any sort of creative industry or planning to launch a freelance website, consider going for Ruki. Its design will effectively set your website apart while still giving you everything you need to create a high-performing business website.
Most Colorful Demos
Ruki is a standalone theme and only brings one demo. However, you can switch your homepage style and customize the colors.
Pricing: Free
4. Chaplin
Chaplin is an attractive and colorful WordPress theme that allows you to grab your visitors’ attention with a full-height and full-width section. Because of its minimal yet colorful aesthetic, you can adapt it for any use — including creating a personal blog, a portfolio website, or a business website. The best part? It’s completely free.
You can change all the colors in WordPress’ live customizer and create the color palette you want. Be sure to learn HTML color codes so you can then input them into the live customizer.
Why We Love It
Chaplin is a free but powerful colorful theme that you can easily make your own without needing to learn how to use another page editor. Simply download it from WordPress’ theme store and access the live customizer. It’s a highly adaptable theme that’s fit for any use. However, we wouldn’t recommend it for online stores.
Most Colorful Demos
Chaplin is a standalone theme and only brings one demo, but you can customize the colors.
Pricing: Free
5. Leedo
Leedo is a colorful WordPress theme that features twenty vibrant home pages for you to choose from. You can use it to set up an online shop, a business website, a portfolio, or a blog.
Plus, you get access to unlimited colors, which you can customize using the theme’s built-in tools and the WPBakery drag-and-drop page builder. But if you feel overwhelmed choosing a color palette, you can keep Leedo’s well-curated color choices: purple, pink, and aquamarine blue.
Why We Love It
Leedo is a theme that’s built with color in mind, and that’s evident in their home page demos, which you can immediately install to set up your site. No matter what type of website you’re making, you can find a home page demo that effortlessly reflects your brand.
Most Colorful Demos
Leedo is a standalone theme and only brings one demo. However, you can switch your homepage style and customize the colors.
Pricing: $59 one-time fee
6. Impeka
Impeka is a multi-purpose WordPress theme that offers a wide range of colorful demos for you to create a fresh and vibrant website. The demos are also fairly minimalist, so if you’re in the market for a minimal yet colorful website, Impeka is the right choice for you.
You have two page builder options: WPBakery and Elementor, both of which allow you to customize the colors of your website in a drag-and-drop environment. You can change the background color of a full-height feature section and you get access to a live color customizer. Impeka offers unlimited colors, but if you’d like to minimize your work, you can use one of the theme’s color presets.
Why We Love It
Impeka is a highly adaptable theme that can work for both avantgarde websites and more traditional websites. You can create an uber-colorful and fresh site with Impeka, or go for a minimal look. You can easily set up an online store that stands out as well.
Most Colorful Demos
Pricing: $59 one-time fee
7. Pofo
Pofo is a colorful WordPress theme that’s ideal for portfolio and creative websites. You can also create an online shop with its convenient WooCommerce integration. It gives you the power to change the color of the typography and the theme’s base colors through WordPress’ live customizer.
Pofo is integrated with the WPBakery page builder, so you can easily customize the colors on the front-end of your website as well.
Why We Love It
Pofo is a stellar choice for you if you’re planning to launch or revamp a portfolio website. It will show your work with a bright burst of color, which can make your work pop and encourage website visitors to reach out to you.
Most Colorful Demos
Pricing: $59 one-time fee
8. Jupiter
Jupiter is a multi-purpose WordPress theme that can be customized to be as colorful and vibrant as you want. It offers more than 400 demos, most of which are highly colorful, but if you don’t love the colors they come with, you can use the theme’s custom color picker to make the colors look exactly the way you want them to.
You can also use Jupiter’s built-in integration with Elementor, the popular drag-and-drop page builder, to customize the colors.
Why We Love It
Jupiter is a solid theme that can be customized into literally any color configuration using the color picker and Elementor. But if you don’t want to do the manual work, it offers some of the best colorful demos on this list — not just for creative websites, but for SaaS and educational businesses, too.
Most Colorful Demos
Note that while some of these demos were designed for specific industries, you can customize them for your website.
Pricing: $59 one-time fee
9. Bridge
Bridge is a multi-purpose colorful WordPress theme that comes with hundreds of demos, most of which pack a healthy dose of color. The best part is that Bridge very tastefully chose these color palettes, meaning that all you have to do is find a demo that you like and then simply install it with the color combination already in place.
If you don’t love the look of the colors, you can customize them through the Elementor page builder. You can set custom colors for the navigation and toggle its transparency. Not only that, but you get unlimited color options for all other elements.
Why We Love It
Bridge is a robust theme that brings more demos than one can count in a single day. Most of these feature bold colors and modern designs, making this an excellent choice for any professional or marketer looking to publish a vibrantly colored website. It’s a well-documented theme that can be used in virtually any industry.
Most Colorful Demos
Note that while some of these demos were designed for specific industries, you can customize them for your website.
- Climate Conference
- Web Design Agency
- Gelateria
- Interactive Portfolio
- Design Conference
- Photo App
- App Demonstration
- Creative Magazine
- Speech Therapist
- Team Building
Pricing: $59 one-time fee
10. Ohio
Ohio is a modern and trendy WordPress theme that includes plenty of color in its demos. While the demos are mostly designed for creative businesses, agencies, and freelancers, you can also create a fun business website regardless of your industry. Alternatively, you can set up an online shop with plenty of color to keep visitors’ attention.
You can set color overlay effects, or put everything in grayscale so that your visitors only see color once they hover over a certain element. You get to choose between two page builders: either WPBakery or Elementor, which allow you to customize the colors in a front-end environment.
Why We Love It
Ohio’s fun color palettes and trendy typography makes it a great choice for creatives and design-minded professionals. It’s also fully optimized for conversion, with a button near the top right, which allows you to effortlessly capture leads for your business. Its recommended color palettes will optimize conversions because Ohio sets these buttons in contrasting colors.
Most Colorful Demos
Pricing: $59 one-time fee
11. Ivery
Ivery is a bold, creative theme that’s ideal for freelancers, artists, and creative directors. It features color overlay options for headers and sections, as well as custom colors for section separators. You’re also able to fully customize the text’s colors, so you’re not just stock with black, white, or other neutral shades.
Ivery is integrated with the WPBakery page builder, which allows you to toggle colors down to their HEX codes in its front-end and back-end editor. However, you don’t have to edit them if you don’t want to. Simply choose the home page you prefer from the theme’s options and go.
Why We Love It
Ivery is an excellent theme for freelance professionals and artists who want a colorful website designed specifically for showcasing their work. Its slick parallax effects and full-width banners make this an eye-catching theme. While it wouldn’t be the best theme for a business, it does come with some conversion elements, such as a contact form.
Most Colorful Demos
Ivery is a standalone theme and only brings one demo. However, you can switch your homepage style and customize the colors.
Pricing: $59 one-time fee
12. Gracey
Gracey is a creative portfolio website theme that’s packed with vibrant color. All homepage styles and other pages feature bold colors, and the absolute best part about this theme is that you can keep and use the images featured in the demo. So if you want to set up a colorful, creative website quickly, Gracey is the theme for you.
It uses the Elementor page builder, which you can use to customize the colors. You can also override the existing colors in the theme’s backend options.
Why We Love It
Gracey allows you to build a vibrant online shop or portfolio website without needing to source images or tinker a lot with the website’s design. You can get the aesthetic that this theme offers in just a few clicks. You’ll then get to enjoy having a website that stands out from the pack.
Most Colorful Demos
Gracey is a standalone theme and only brings one demo. However, you can switch your homepage style and customize the colors.
Pricing: $75 one-time fee
Choose the Right Theme to Build a Colorful WordPress Website
A colorful WordPress website can help you stand out and effectively engage users as they scroll through your website pages. Choosing the right theme will help you set up a bold, vibrant website in no time, helping you get more eyes on your content than you ever did before.
Editor's note: This post was originally published in October 2019 and has been updated for comprehensiveness.
