Conversion is one of the main objectives for creating a website — if not the main objective.
Whether you’re trying to convert visitors into members, blog subscribers, or paying customers on your WordPress site, the goal is the same: get more leads.
The theme you choose can have a major impact on your lead generation efforts. While most WordPress themes come with conversion features like a built-in email subscription option and contact forms, there are themes that offer even more features and layouts specifically designed for conversion. These are known as landing page themes.
Below we'll look at some of the most highly rated landing page themes so you can find the best one for your business.
Your unique business goals and needs as well as your budget will determine which theme is right for you.
The selection below contains free and premium themes available either in the WordPress directory or third-party marketplaces. All of them will help you create effective landing pages faster and easier than you could if you built them from scratch.
Top Landing Page Themes for WordPress
- Landing Page
- App Theme
- X Theme
- VW One Page
- App Landing Page
With the nearly unlimited functionalities of the Vault theme, you can build a high-converting homepage for your website with just a few clicks. Vault comes with a powerful Theme Builder that gives you complete control over your website elements without needing to learn how to code.
If you have limited knowledge of building on WordPress, you can start with any of their 50+ pre-built websites for a variety of businesses, from tech to ecommerce to fitness. There’s also no need to install dozens of plugins, because the theme comes with 200+ design elements and dedicated tools that help you generate more traffic, leads, and conversions. Additional features like the popup builder, visual form builder, and marketing banners give you even more options to attract and convert visitors.
Available to purchase from MyThemeShop, OnePage is a powerful WordPress theme that you can use to create a high-converting homepage for your online business. If you’re just starting out with your business, One Page is a great choice because it displays all of your content on a single page. You’ll get all the benefits of having a website without managing several pages.
OnePage is fully responsive and customizable. It comes with a drag-and-drop builder and power theme options panel, which make the design process easy even for complete newbies. With this theme, you get unlimited color options, font icons, parallax scrolling, pricing tables, a custom post type for portfolios, a counter, and a Services section with a built-in slider. These and more features can help you attract and convert visitors to your site.
Whether you're looking to get more social followers, subscribers, or sales, Landing can help you increase the conversion rate on your site.
This landing page theme comes with 25 pre-built layouts that are designed for a variety of niches and purposes, including agencies, marketers, weddings, and events. You can download and install these demos in one click and then use the powerful drag-and-drop page builder Themify to customize them. Here's a look at the Agency layout without any customization.
This theme is also compatible with the WooCommerce plugin and MailChimp. That means you can set up a shop section and newsletter subscription on your WordPress site.
Divi is an incredibly versatile multipurpose WordPress theme that can be used to create any niche website. The versatile visuals and intuitive setup and installation make this theme applicable for any type of online business.
Designed to be more than a theme, Divi replaces the WordPress post editor with a front-end visual editor when installed. With this editor, you can select any of the 800 premade layouts, start customizing them right away and view your changes in real-time. Here's one layout available for a landing page on a business consulting site.
You can create a one-page website or multiple landing pages for your website with call-to-action buttons, testimonials, email subscription forms, and over 30 other design elements. Divi is also responsive by default and offers responsive editing so you can customize your web pages for desktop, tablet, and mobile displays.
Jevelin is a top-rated multipurpose WordPress theme in the Theme Forest marketplace. Purchased over 12,000 times, Jevelin powers all types of websites, from corporate websites to photography portfolios to ecommerce stores and everything in between.
Its versatility is due, in part, to its library of website demos. Below is a landing page for a finance website.
You can install a demo in one click or choose from a variety of layouts and templates to create effective landing pages for your website. You can then customize these pages with Jevelin's intuitive theme options panel and built-in Unyson drag-and-drop page builder.
With Jevelin, you can add video backgrounds, social media icons, and over 40 animation effects to your website. You can also add more sophisticated elements like a carousel for testimonials and a map of your office locations.
Solopreneur is a responsive blogging theme that comes with two landing page templates. Designed to showcase your content, products, or services and grow your audience, these layouts are fully customizable. You can add newsletter subscription forms, call-to-action buttons, and an "As Seen On" section. There's also a sidebar widget, where you can display recent posts, featured services, testimonials, comments, or a search bar.
These layouts and features enable you to create custom landing pages in minutes, without having to code or hire a developer. Check out the demo below to see for yourself.
As the name suggests, this theme is designed to help ecommerce and online business owners create a high-converting single-page site.
Using this multipurpose theme, you can showcase the quality features of your products and services. You'll have complete control over every section of the page — including unlimited colors — so you can highlight your products and services, team, testimonials, and pricing table. You can also add and customize a responsive mega menu, slider header, and footer to make use of every inch of real estate on the page. To make these changes, you can use the WordPress theme customizer built into your dashboard.
Check out the demo below to see what you'll be starting with.
The LandingPage theme also supports the WooCommerce plugin so you can easily create an online shop and sell your products directly on your website.
Whether you want to showcase one app or a portfolio of products and services, AppTheme is ideal for creating landing pages.
Like other themes created by MyThemeShop, AppTheme is packed with design features, including unlimited backgrounds and colors, over 630 Google fonts, and the parallax scrolling effect.
What sets it apart from other themes are its conversion features, including a built-in contact form, slider for testimonials or reviews, demo video popup, and section for product screenshots. Here's a look at those two features specifically.
AppTheme is also built with HTML5 and CSS3, making it lightweight and SEO-friendly.
9. X Theme
Like Divi, X Theme is a responsive multi-purpose theme that comes with a front-end page builder so you can create and edit landing page sites in real time.
With the Cornerstone editor, you can make live edits to the front end or back end of your site. You can add accordions, buttons, counters, maps, navigation bars, star ratings, testimonials, and other elements that can help you attract visitors and turn them into leads.
As Themeco’s top-selling WordPress theme, X offers 27 pre-built demos designed for different niches and industries, including restaurants, tech companies, salons, bands, gyms, and more.
Ideal for any type of website, Saasland is a WordPress theme that looks great across all browsers and devices. It's mobile responsive, SEO-friendly, and built with powerful plugins like the Elementor Builder, Contact Form 7, and Slider Revolution.
With over 50 pre-built demos to choose from, including various inner pages you can customize, Saasland is a certainly strong option for building landing pages. And, most of its page elements are conversion-focused — meaning your UX is optimized for visitor interaction.
Additional features for Saasland include WooCommerce functionality, customizable headers and footers, and over 10 portfolio page layouts to work with. There's also an impressive selection of mega menus you can pick through to create an effective and efficient navigation system for your website.
Leadinjection is a WordPress theme full of features designed to enable marketers, business owners, and affiliates to create landing pages quickly and easily.
Like the themes mentioned above, Leadinjection is a fully responsive WordPress theme coded with HTML5 and CSS3 and built on Bootstrap to make it lightweight and SEO-friendly. This theme also comes with pre-made layouts and a built-in page builder which you can use to customize all the details of your site, from its color scheme to web font and everything in between.
What sets Leadinjection apart is the Lead Modal plugin, which is included in the theme. With LeadModal, you can create a pop-up window with an opt-in form or other call-to-action and set it to appear when visitors click on a link, image, button, or text on your website, or when they scroll past a certain point on the page, or after a designated amount of time. Using these trigger options for your forms can help convert visitors into leads before leaving your website.
Meminz is an affordable option for those looking for a landing page WordPress theme. It works particularly well for software companies, though other businesses can use this theme.
Built on the Bootstrap framework and coded with HTML5 and CSS3, Meminz is a fully responsive and SEO-friendly theme that offers a number of modern features. It comes with unlimited color options, hundreds of Google fonts and Font Awesome icons, CSS3 animation, and more to style your website.
Meminz also offers eight layouts, including a login and registration page and six landing page templates with different background, text, and form options.
Here's a look at the layout with a background image and download form.
If you get a lot of traffic to your website, you’ll want to consider Landkit as an option for your WordPress theme. Webmasters and marketers are fans of Landkit because it can handle large marketing campaigns with minimal server loads.
Freelancers and small business owners can benefit from Landkit, too as it works great for ebooks, whitepapers, and webinars that generate leads. WIth 17 homepage options, more than 70 page elements, and 12 header styles to choose from, your site will have a look and feel that’s onbrand and unique to your business.
Multi-purpose themes are valuable for many types of businesses, but Brisk is best suited for consulting businesses. This theme helps you collect and organize contact information for your clients in the construction, energy, finance, healthcare, and education industries.
If you’re a fan of the Elemntor editing tool, you’ll find value in the theme options and Elementor sync included with this theme. Plus, customizing your site is simple with Brisk. Typekit and custom fonts that you upload are synced automatically without using CSS.
Own a gym or personal training business? Try Appilo The live style editor, premium Elementor elements, and one-click demo install make this theme perfect for a webmaster with some experience in designing landing pages, but wants to optimize their workflow for efficiency.
Appilo is easy to customize, retina-ready, and fully responsive on all screen types. No matter which browser your visitors choose, they’ll have the same robust experience across each one.
In a hurry and on a budget? Engin is the landing page theme for your WordPress site to get in front of customers and drive traffic and leads. This landing page highlights features of your business so visitors know exactly what they can expect.
This theme boasts promising SEO potential with a page speed performance grade of 99 and a page size of 2.2 MB. With SEO advantages built into this theme, you can optimize your landing page by organizing your content visually using the Engin grid builder and masonry layouts.
Your app, SaaS, or tech startup needs a landing page to make a statement in the digital world and Stratus is built to do just that. With this plugin, you’ll get a visual library, more than 230 layout blocks, and a plethora of stunning demos, customizable blocks, and Elementor widgets.
The Stratus theme comes filled with powerful features like the live theme options customizer that helps you build and customize theme options in real-time so you can keep up with the quickly changing market. With all those quick changes, Stratus ensures your landing page is safe from accidental deletions with automatically stored and saved submissions.
Trendy, modern, and optimized for the search engine, the Innovio theme is made for software startups looking for a customizable landing page to promote their businesses.
This simple landing page features punchy, one-click installation demos that can be customized in an intuitive admin panel. As a new startup, promotion is key, so Innovio included social media features to help spread your new landing page across platforms. Drag and drop design elements into place with ease and visualize your company’s data using built-in, customizable infographic elements.
Build your landing page site in just a few hours with Shiftkey’s affordable and value-packed WordPress theme. Get started with 15 premade templates that will suit just about any business. But for those hyper-niche businesses that need a completely custom site, Shiftkey supports creative and unique design with a 100% customizable landing page.
Integrate tools like WOrking Contact and Mailchimp with your Shiftkey theme for seamless marketing execution. More than 60 page block elements ensure your landing page packs a punch and includes the information your visitors want to see.
Smartic is a WordPress theme designed for product landing pages. It includes more than 36 homepage demos and is flexible so you can customize it to meet your website's specific needs. Using the Elementor page builder, you can drag and drop until you achieve the exact look you're hoping for.
Smartic can be integrated with WooCommerce, giving you a seamless, digital transition from marketing to sales once a visitor clicks through your product landing page. There are also several different types of pages you can create with Smartic, so you can direct visitors to your landing pages — and eventually, your online store — no matter where they are on your website.
21. VW One Page
VW One Page is a free multipurpose WordPress theme that's a perfect alternative to OnePage and other premium themes.
Powering business and corporate websites, blogs, portfolios, and more, VW One Page is packed with features that can help build a website for any niche of business. It was designed with a mobile-first approach so your site will be optimized for mobile devices, tablets, desktops, and other screens of varying sizes. It can also be translated into 70 different languages, which makes it ideal for businesses with an international audience. Finally, it offers styling options for your site's header, footer, gallery, sidebars, banners, and sliders so you can customize every part of your website.
Selecting Your WordPress Landing Page Theme
Whether you're in publishing or design or any field in between, you need a simple website to point your potential and existing clients to and grow your business. You can accomplish these goals with any of the landing page themes above.
They'll enable you to design your website in no time, so you can focus on installing WordPress plugins that add functionality that your visitors want and expect.
Editor's note: This post was originally published in January 2020 and has been updated for comprehensiveness.