Since WooCommerce is free plugin that comes with all the basic features you need to turn your WordPress website into a fully functional ecommerce site, it's no wonder that it's so popular.
Once installed, you just need to customize your store. You can select and modify a WooCommerce theme so that your shop looks exactly how you want. Then, you can install WordPress plugins to make your shop act exactly how you want.
Below we'll take a look at the top-rated plugins for extending the WooCommerce platform. Downloading and purchasing these tools can help you meet the needs and expectations of your customers. Let's get started.
Best WooCommerce Plugins
With HubSpot’s free WooCommerce plugin, it’s easier than ever to use HubSpot’s marketing tools for your WooCommerce shop. Rather than having to manage several plugins, you can install this all-in-one solution to help grow your business.
What exactly can you do with this plugin?
A key feature is that you can track the activity of your visitors and buyers in the HubSpot CRM. Whenever a customer buys an item, you can sync that data to your CRM as a deal. And when you set up your account, you can choose to sync historic customer data into HubSpot to make it easier to unlock insights from your past leads, customers, and orders.
This plugin also allows you to create automations for common ecommerce sequences. You can set up new customer workflows to welcome new customers to your store, follow up with contacts that abandon their carts, and re-engage customers that haven’t visited your shop in a while.
If that’s not enough, HubSpot provides dozens of other free tools to help with your marketing, sales, and service efforts.
Long Watch Studio's WooRewards plugin allows you to create a reward system for your online store. With a rewards system, you incentivize your customers to make purchases and become loyal to your brand.
Here's how it works with WooRewards: you choose how much money a customer needs to spend to earn points, how many points a customer needs to create a coupon, and the value of each coupon. Then your customers receive emails that provide them with all the information they need to start participating in your new rewards system. There's also a pro version that offers you more widgets and shortcodes and your customers more ways to earn points.
Conversion rate (CVR) optimization is a key strategy for boosting sales and profits, but it can be difficult to implement for first-time shop owners.
Beeketing for WooCommerce is a comprehensive tool that can help you improve your conversion funnel by enriching the customer journey.
Differing from other WordPress plugins that only have one or two main features, the Beeketing plugin has over 10 built-in features, which they call “apps." Each app aims to boost conversion with the conversion funnel. Here's a brief look at some of the most popular apps in Beeketing:
- Sales Pop: This app displays recent sale notifications to add social proof to your website.
- Boost Sales: This apps shows up-sell and cross-sell items to increase your average order value.
- Mailbot: This app automates email marketing with advanced customer segmentation to recover abandoned carts and retain loyal customers.
- Checkout Boost: This app provides free-gift and free-shipping promotional offers to boost the checkout rate.
Below are examples of how a countdown free-shipping offer and up-sell offer might appear on the front-end of your WooCommerce store.
Weglot is a multilingual plugin that translates and displays the content of your WooCommerce store into 100+ languages. It removes the pain of having to manage multiple stores for multiple countries.
How does it work? Weglot gives you a fast first layer of machine translation combined with manual editing capabilities — allowing you to get a fully translated WooCommerce store in under 5 minutes. Plus, they have pro translators that can help make the process even easier.
The plugin displays the content of your store under multilingual SEO friendly language subdirectories, so you’ll be visible in search results for your new languages. Other notable elements include:
- Full store translation, including checkout
- Detection of hidden elements such as alt text, meta content and titles
- Media translation — replace images, files and videos in your translated version
- Live preview of your website as you make edits
Smart Orders is a simple plugin that will enhance the order process of your WooCommerce shop. As we know, the default order process of the WooCommerce plugin is simple, but limited.
This plugin extends that native functionality with features like adding a reorder button to an order page, combining multiple orders, setting custom order statuses, cloning existing orders, and more.
This WooCommerce payment gateway plugin enhances the native functionality for your eCommerce site by offering users the option to pay using their bank account.
WooCommerce Stripe ACH Gateway works with most banks in the US and is very easy to use. It's also mobile-friendly so users can make a payment on your site no matter what device they're on.
Booster for WooCommerce is a feature-rich plugin that can help you take your ecommerce store global.
This plugin adds all world currencies to your WooCommerce site so you can change the default currency symbol as needed. It also adds currency exchange rates automatically so you can sell to buyers all over the world.
In addition to currency options, Booster for WooCommerce offers customizable button and price labels, product input fields, cart and checkout options, payment gateways, shipping and order management features, PDF invoicing and packing slips, customer emails, and much more.
While the free version offers dozens of features, the premium version packs in even more functionality.
Many ecommerce features and tools are designed for B2C businesses, in which individual consumers are the target audience. This leaves B2B businesses — in which other businesses are the target audience— with unmet needs.
WooCommerce B2B is a premium plugin designed to meet those needs. By installing WooCommerce B2B, you can hide prices from guest visitors and only display them to visitors that log in, approve user registration, create customer groups, require orders to reach a dollar or item minimum, add custom fields to products and checkout page, and control the visibility of product categories.
By default in WooCommerce, product variations are placed in a dropdown menu. This can make it difficult for potential buyers to browse the different colors or styles of a product, or even notice these variations.
With WooCommerce Product Variations Swatches, you can show these different styles as color swatches, buttons, or images. These display options are a more intuitive and faster alternative to a dropdown menu. Here's a demo of a user hovering over the color swatches on a product page.
Sticky Mini Cart is a highly-flexible sidebar cart plugin that’s designed to make it easy for customers to review items in their cart without having to navigate to the checkout page.
The plugin is highly customizable — you can place it six different positions on the page, choose from multiple shopping icons, and select from ten well-designed templates. Other features include the ability to add a fly to cart animation, display fields such as subtotal and shipping, recommend additional products, and enlarge the item in the cart.
And you don’t need to fret about compatibility. Sticky Mini Cart is responsive across devices and compatible with WooCommerce standard themes.
Whenever you want to announce a new product, partnership, sale or any other news, a quality notification bar can help ensure visitors see your announcement.
Custom Notifications is one of the best notification bar plugins available. It comes with a wide range of customizable settings to make sure that the notification bar matches your website's unique design. You can set the color scheme of the notification bar, show or hide it on mobile devices or based on other parameters, and set objectives, and track the number of views and clicks.
You can also include an email opt-in form, search box, countdown timer, call-to-action buttons, and social media icons (shown below).
Out of the box, WooCommerce includes a robust range of filters that enable you to customize button text, labels, and other elements. The catch: you have to write PHP code to use these filters.
If you're not familiar with that coding language, then you can install WooCommerce Customizer. This plugin provides a settings page where you can customize different elements without needing to write any code. Customizable elements include:
- Add to Cart button text for different product types
- Sales badge text for the shop or product pages
- The number of products displayed per page
- Checkout page coupon and button text
You can see a few of these in the image below:
Like the previous plugin, StoreCustomizer can help you customize your WooCommerce store without having to add in code snippets. The aptly-named StoreCustomizer plugin doesn’t override your templates in WooCommerce, it simply adds extra design options to your existing theme.
This plugin is quite versatile and can be used to add a variety of customizable elements. Here are a few of the unique things you can do with the plugin:
- Add a login menu item
- Edit and remove page elements from shop & product pages
- Design and add “add to cart” buttons or “on sale” banners
- Add new product badges for a set amount days
WooCommerce PDF Invoices & Packing Slips is a free plugin that makes it easy to include invoices in every customer order.
You have two options: you can either include a digital copy or a physical copy with every order. If you want to go paperless, this WooCommerce extension automatically adds a PDF invoice to the order confirmation emails sent out to your customers. If you want to include packing slips in every order instead, then you can choose to download and print invoices from the WooCommerce order admin page.
You can use the default template included with the plugin (shown below), create your own, or purchase additional templates from WPOvernight.com .
Despite the "pro" in its name, Product Feed PRO for WooCommerce is actually a free plugin available in the official WordPress directory.
With this plugin, you can create WooCommerce product feeds for your most popular marketing channels, including Google Shopping, Facebook, Bing, Yandex and over 100 others. Since there's no limit to how many product feeds you can create, or how many products you can place in each feed, this plugin can enable you to launch a series of online marketing campaigns.
The following video walks you through how to create a Google Shopping product feed step-by-step.
If you want more control over the look and feel of your checkout pages, Checkout Field Editor for WooCommerce is the right plugin for you. With this tool, you can easily add, edit, delete, and rearrange the fields displayed on the default WooCommerce checkout page.
Below is a demo of how a checkout page built with this plugin might look on the front end.
There's a premium version available with even more custom field types, conditions, and sections.
The WooCommerce My Account Widget plugin is a free tool that can help you deliver personalized experiences to your customers.
With this plugin, you can display a customer's unique information in widget as they shop. A widget might contain a link to their shopping cart, the number of items in their shopping cart, and a log-in form if they're not logged into an account, among other details.
Featuring well-known brands in your shop can help attract potential customers and foster trust with them. With the YITH WooCommerce Brands Add-On plugin, you can create a brand with a name, description, and logo. You can add brands to your products, assign multiple brands to a single product, and view all products of a brand on the same page.
These are just the features available with the free version. You can upgrade to the premium version for even more functionality.
Product Enquiry for the WooCommerce is a free plugin that can help boost the conversion rate on your site.
With this tool, you can add an enquiry button to every product page. With a click of this button, a visitor can send you a message or request a quote for a particular product. You can reply right from your dashboard to help persuade the visitor to buy.
There's a premium version available as well.
Order Delivery Date is designed to provide the best customer experience, even after they've made a purchase.
This free plugin will permit users to select their delivery date so that you can deliver their items at a time that's most convenient in their schedules. As the store owner, you can set up parameters by blocking off weekdays you don't deliver, holidays, and time windows so that the delivery process is as seamless for you as it is for your customers.
To ensure that users in different countries can view your products and prices, you need an automated tool like the WooCommerce Currency Switcher.
Once this free plugin is installed, your visitors can switch to their preferred currency to check the prices of your products on the front end of your site. On the back end, you can use this plugin to to set fixed minimums for free shipping, fixed shipping minimums, fixed coupon verification amounts, and more for different currencies.
EU VAT Compliance Assistant for WooCommerce is another important plugin for global ecommerce sites.
This free WooCommerce plugin will ensure that your site is compliant with the EU VAT law passed in 2015. EU VAT Compliance Assistant ensures this compliance by identifying your customer's location and displaying the correct VAT information in the correct currency according to their location. All of this information will also be recorded on the back-end so that you are ready for an audit.
Customer Reviews for WooCommerce can help you get and add social proof to your online shop to generate more sales.
With this review plugin, you can set up automatic emails to customers who recently made a purchase and subsequent review reminders.
Once they submit a review, the plugin will send it to an external service to verify its authenticity before publishing it. Then, you can send an automated email with a coupon to thank the customer for submitting a review. For these reasons, the CR plugin can help build trust between existing and potential customers and your brand.
There's also a pro version available if you're looking for additional features.
Designed by TemplateInvaders, WooCommerce Wishlist is a simple but powerful conversion tool.
To help you convert site visitors into loyal customers, this plugin enables visitors to save products on a wishlist and purchase at a later time. They can also share their wishlist with friends on Facebook, Twitter, Pinterest, and other social channels, which can result in new sales and customers.
There's also a premium version available, which allows users to create unlimited wishlists, follow other users' wishlists, and more.
Custom Product Tabs for WooCommerce extends the platform to allow shop owners to add custom tabs to products. The tabs are displayed on individual product pages to provide more information to prospective buyers.
For example, a product page on a clothing retail shop might have tabs labelled "Description," "Size and Fit," "Care Instructions" and "Reviews." These product tabs can be easily added, deleted, and rearranged on a page and managed in your WooCommerce dashboard.
Here's another example:
There's a premium version of this plugin available as well. With Custom Product Tabs Pro, you can create global custom tabs, add tags to multiple WooCommerce products simultaneously, and include tab content in search results.
26. Advanced Coupons
Advanced Coupons was designed to extend the native coupon functionality in WooCommerce to provide the flexibility and customization options shop owners needed to provide their customers with the best deals.
With this plugin, you can build a loyalty program, ensure coupons are automatically applied when a buyer's cart conditions match, and provide URL coupons, custom shipping discounts, and BOGO deals.
There's a free and premium version available, so you can choose the one that suits your budget and site needs.
YITH offers a unique option for WooCommerce site owners. Rather than researching and installing a bunch of stand-alone plugins and having to test whether they work together seamlessly, you can install this kit of YITH's most essential plugins.
There's plugins for adding wishlists, image zoom, quote requests, multi-vendor stores, credit card payments, and more. All you have to do is pick and choose which plugins to activate and deactivate, according to the needs and goals of your site.
Take a look at how the kit appears in your WordPress dashboard below.
Extending the Functionality of Your WooCommerce Site
Any of the plugins discussed above will enable you to add necessary features to your ecommerce store and enrich the visitor experience. The best part is how easy it is to add plugins on your website. You can get started building your dream shop today.
Originally published Jul 20, 2020 7:13:00 AM, updated October 15 2020