Ecommerce is the new commerce. In 2020, over two billion people have purchased products online. That number is only going up, and so is the number of businesses selling this way.
Ecommerce sites that offer digital content also need a way for customers to download their items securely and easily. Plugins like Easy Digital Downloads (EDD) can help here.
On top of this, your WordPress theme will have a big impact on your customers’ experience in your online store. Without comfortable navigation and a thoughtful design, your site will come off as amateurish.
So, in this post, we’ve compiled 11 of the best WordPress themes for online stores selling digital downloads. Any digital marketplace can benefit from these themes — they not only provide a way to set up shop, but also make it easy to craft a visually pleasing site around your content.
WordPress Themes for Digital Downloads and Products
Kalium is a multipurpose WordPress theme for businesses and creative professionals, and a strong candidate for online stores offering digital content. It offers layouts for minimalist websites to place your content front-and-center.
With this theme, you can download one of over a dozen responsive full-site demos to get started quickly, then Easily arrange your page elements with the integrated WPBakery page builder. You can also manage your e-download plugins with Kalium’s built-in plugin manager, a step up from the native WordPress plugin interface.
Ekko is another powerful theme with its own native page builder. There are over 250 content blocks that can be placed with just a couple of clicks, so you can build a homepage, landing page, and download page pronto.
Ekko integrates well with plugins like WPBakery and WooCommerce for your online selling needs. You can start with one of 8 shop page layouts and 8 single product layouts, all of which are mobile-friendly.
This theme is quite advanced compared to other themes, so getting a hang of its features might take some time. Luckily, Ekko comes with extensive documentation and video tutorials to assist you.
Themedd is a free ecommerce theme from the developers of the Easy Digital Downloads plugin, and is built to work with this plugin and its extensions. With EDD, you can sell any type of downloadable content, from ebooks to PDFs for software — it's all possible and easy with Themedd.
This theme might lack the extensive customization capabilities of the premium and multipurpose WordPress themes out there, but if you're okay with a more DIY-approach to your site and prioritize integration with a digital downloads plugin, consider this dedicated option. There’s no risk in downloading and trying it for free.
Dizital is another WordPress theme built to work with the EDD plugin. Unlike Themedd, Dizital is premium ($59 for a single-domain license), so you’ll have more options for tailoring your store. On your homepage, you can add a “Featured Products” section, showcasing your best items in a visually pleasing grid, complete with thumbnails, brief product descriptions, and prices.
You can add slideshows, sidebars, responsive sticky menus, custom widgets, and several installable demos to your pages. There are also widgets for testimonials, and a built-in search feature, which is useful for larger inventories.
For a tried and true ecommerce WordPress theme to handle your digital downloads, try the Shopkeeper theme — it’s one of the most popular WordPress ecommerce themes, period. It also utilizes the WPBakery page builder for a drag-and-drop page building process, allowing you to build product galleries and pages with no coding at all.
While its one-click demos feature physical products, Shopkeeper can be adapted to digital merchandise and subscriptions. Plus, the theme comes with a library of features to complement your online store, like reviews, a blog section, and plenty of header customization options.
The Mayosis theme is a quality pick for digital marketplaces. If you want to sell software, media, or any other digital product, you can use this theme in conjunction with the Easy Digital Downloads plugin to handle much of the process. Mayosis also integrates with EDD extensions.
There are 8 site demos to choose from if you want to build upon an existing template with the Elementor or WPBakery page builder plugin, and you’ll also get additional features like a blog, multiple templates for single-product pages, and built-in site search functionality.
X is another high-quality multipurpose theme capable of supporting digital stores. With its WooCommerce integration, you can set up your site to offer product pages and a swift checkout process that visitors will appreciate, then use X’s native Cornerstone page builder to tweak the appearance of your store to your specifications. Cornerstone shows your changes in a live preview, and you can see exactly what your site will look like without toggling between editor and preview modes.
The Enfold multipurpose WordPress theme is meant for businesses that need their sites up and running fast. Its popularity is a testament to its flexibility, ease-of-use, and quality. It syncs with WooCommerce and WooCommerce Bookings to build clean, modern, professional-looking online stores.
If you’re selling software or a digital application, try the Enfold App demo — it gives you ways to showcase your product on the homepage, and a pricing element for presenting the features available on different tiers.
Intact is a multipurpose and WordPress theme with 12 different importable demo design options for the agency, startup, app development, and ecommerce niches. All of these are mobile-responsive and integrate with WooCommerce.
The Intact theme bundle also includes high-quality, premium plugins for free, such as the Visual Composer drag-and-drop website builder and the Slider Revolution plugin for showcasing digital products. It has many other useful features, like an SEO-friendly design, CSS animations, parallax scrolling, a fully responsive layout, and a powerful theme options panel.
Professionals often need high-quality images for their projects and websites and turn to stock image websites to fulfill this need. If you want to make the best out of this demand, you can create a stock photography website with the Stocky theme.
Stocky is designed specifically for stock image websites and works with the EDD plugin. This is a fully responsive and retina-ready theme that will make your stock images look great, even on small-screen devices. The theme's HTML5 and CSS3 coding make it SEO-friendly, which is important for freelancers to find your resource through organic search.
XStore’s WooCommerce theme is a theme that can be used to create many different types of e-commerce sites. The theme includes more than 100 different pre-designed templates to choose from, and there’s one pre-built template that’s explicitly designed for course creators. Since this theme is highly customizable, it’d be a good choice for someone looking for flexibility when designing their online content shop.
Some notable features of XStore include more than 350 pre-designed blocks that can be easily added to pages, AJAX search functionality, and a built-in header builder.
WordPress Themes for Digital Marketplaces
It’s safe to assume we’ve all shopped online at some point, many of us regularly. Therefore, our expectations are high whenever we land on a new online store.
A well-fitting WordPress theme will make your site match or even exceed these expectations — customers should be able to find, purchase, and download exactly what they want in minutes. It’s a tall order, but one that any of these options can serve.