Though WordPress initially came into existence as a blogging platform, you can now create any type of website using WordPress. This makes it a great platform if you have a limited budget (or limited time) but still want to create a successful e-commerce business.

With the right plugins, building a cost-effective and user-friendly online store is a no-brainer. 

Grow Your Business With HubSpot's Tools for WordPress Websites

1. WooCommerce

WooCommerce is undoubtedly the most popular choice to create an online shop on the WordPress platform. It is also the most widely used e-commerce plugin, and numerous themes support it.

Features include product and inventory management, order management, customer profiles, control over shipping, comprehensive statistics, coupon management, and more.

And WooCommerce becomes even more powerful when you integrate your site with free plugins like HubSpot for WooCommerce. With the integration, you’ll be able to add free CRM, abandoned cart tracking, marketing automation and more to your WooCommerce store..

If that’s not enough — with WooCommerce, you'll also benefit from an extensive online support community.

WooCommerce WordPress Plugin

2. SendPulse Web Push

SendPulse Web Push is a WordPress plugin that allows you to add push notifications to your website without having to pay any fees. 

You can send notifications through Chrome (desktop and Android), Safari (Mac OS X), and Firefox (desktop) on both HTTP and HTTPS websites. Even if a user is offline, they will get your messages and see the latest news about sales, order status, and other events when they come back online.

You can take advantage of personalization and segmentation to send targeted messages based on different variables: browser language, region, subscription date, etc. You can also do A/B testing to find out which notification campaigns work best for your audience.

SendPulse Web Push WordPress Plugin

3. WP Shopify

Shopify is one of the leading e-commerce platforms, and it integrates with HubSpot's marketing and sales tools. WP Shopify is a WordPress plugin for those who want the benefit of Shopify's powerful functionality paired the WordPress CMS. 

WP Shopify syncs products and collections into WordPress without iframes, and you can customize the storefront using templates and its more than 100 customization options.

shopify plugin for wordpress

4. Jigoshop

An alternative to WooCommerce, Jigoshop allows you to create a comprehensive e-commerce store. You can upload all of your products and take payments without any external tool.

If you want to take your online business to the next level, Jigoshop offers some premium extensions for additional functionality. This gives it an extra layer of versatility should you need more advanced capabilities.

Jigoshop Ecommerce Plugin

5. Easy Digital Downloads

Easy Digital Downloads is the e-commerce plugin of choice if you're selling digital products such as e-books, courses, and more.

It offers you all the features you need to run a successful online store: multiple payment gateways, options to create promotional sales, a cart system for purchasing multiple downloads at once, and complete payment histories.

Easy Digital Downloads Plugin

6. Cart66 Cloud

Cart66 Cloud provides multiple options to help you create a thriving online shop, whether you sell digital or physical products on your WordPress site.

With this plugin, you can place products on any page or post, set your preferred currency, and even run an affiliate program.

Cart66 Cloud WordPress Plugin

7. WP eCommerce

With WP eCommerce, you can create any kind of business site and sell digital products, physical products, services, or memberships.

You can customize the plugin with CSS and HTML to fit your needs. It provides you an option to manage your orders and catalogs with powerful built-in tools.

WP eCommerce WordPress Plugin

8. Ecwid Shopping Cart

Ecwid Shopping Cart is a powerful and easy-to-use shopping cart solution that allows you to sell products on your WordPress website. You can sell your products globally with more than 40 international payment options, real-time shipping integration, and support of 45 languages.

Ecwid Ecommerce Shopping Cart WordPress Plugin

9. Product Countdown WordPress Plugin

Putting a product on sale for a limited time is a great way to increase sales. This e-commerce WordPress plugin creates a product countdown option for online shops created with WooCommerce. It allows you to customize the counter in a way that will attract more customers and match your brand.

PRODUCT COUNTDOWN WORDPRESS PLUGIN

10. WP EasyCart

WP EasyCart is another simple and free option to add a full e-commerce shopping cart system to your site within minutes. You can use this plugin to sell retail products, digital downloads, gift cards, and any other kind of product.

The plugin is compatible with most WordPress themes and is a great option to quickly add a shopping cart function to your site.

WP EasyCart WordPress Plugin

11. Cart Recovery for WordPress

Imagine your website visitor decides on a product and puts it into their cart, only to change their mind because of a last-minute objection. With Cart Recovery, "goodbye" doesn't have to be forever. This plugin allows you to track abandoned carts, send follow-up emails to stay top-of-mind, and generate unique discount codes to entice them to come back. 

cart recovery for wordpress

Overall, WordPress offers a lot of integration options and plugins for you to create the best store experience and grow your business.

Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

 Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

Originally published Jun 1, 2020 10:02:00 AM, updated June 29 2020

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WordPress Plugins