An ecommerce plugin for WordPress can help you build a cost-effective and user-friendly online store. 

Though WordPress initially came into existence as a blogging platform, ecommerce plugins and themes make it a great platform if you have a limited budget (or limited time) but still want to create a successful ecommerce business. Let's look at your best options below.

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1. WooCommerce

Best for: Combining content and commerce

With 20.4% of WordPress websites also using WooCommerce, it is the most popular choice to create an online shop on the WordPress platform. It is also the most widely used ecommerce plugin, and numerous themes support it.

Features include:

  • product and inventory management
  • order management
  • customer profiles
  • control over shipping
  • comprehensive statistics
  • coupon management

And WooCommerce becomes even more powerful when you integrate your site with free plugins like HubSpot for WooCommerce. With the integration, you’ll be able to add free CRM, abandoned cart tracking, marketing automation and more to your WooCommerce store..

If that’s not enough — with WooCommerce, you'll also benefit from an extensive online support community.

WooCommerce storefront featuring radios for sale

2. Ecwid Ecommerce Shopping Cart

Best for: Selling on Facebook and Instagram

Ecwid Shopping Cart is a powerful and easy-to-use shopping cart solution that allows you to sell products on your WordPress website. You can sell your products globally with more than 40 international payment options, real-time shipping integration, and support of 45 languages.

You can also easily sell your products on Facebook and Instagram since Ecwid automatically syncs your products, customers, orders and inventory between your WordPress and social storefronts. 

For an in-depth comparison of WooCommerce and Ecwid, check out this video by EcommerceGold:

3. SendPulse Web Push

Best for: Retargeting customers with push notifications

SendPulse Web Push is a WordPress plugin that allows you to add push notifications as a marketing channel for your ecommerce website, without having to pay any fees. 

You can send notifications to your customers through Chrome (desktop and Android), Safari (Mac OS X), and Firefox (desktop) on both HTTP and HTTPS websites. Even if a user is offline, they will get your messages and see the latest news about sales, their order status, and other events when they come back online.

You can take advantage of personalization and segmentation to send targeted messages based on different variables: browser language, region, subscription date, etc. You can also do A/B testing to find out which notification campaigns work best for your audience.

SendPulse Web Push WordPress Plugin

4. ShopWP

Best for: Selling Shopify products on WordPress

Shopify is one of the leading ecommerce platforms, and it integrates with HubSpot's marketing and sales tools. WP Shopify is a WordPress plugin for those who want the benefit of Shopify's powerful functionality paired with the WordPress CMS (instead of having to choose just one).

WP Shopify syncs products and collections into WordPress without iframes, and you can customize the storefront using templates and more than 100 customization options.

With this plugin, you can also:

  • display product variants
  • enable one-time purchases or subscriptions
  • have a built-in shopping cart

syncing Shopify store to WordPress in admin dashboard via shopify plugin for wordpress

5. Store Locator (Google Maps) For WordPress

Best for: Displaying multiple store locations on WordPress site

Store Locator is a premium plugin designed for ecommerce businesses with multiple locations. This plugin uses the Google Maps API to display a list of your stores so visitors can easily find the closest or most convenient location for them. 

This plugin offers multiple customization options. You can choose from three templates to display this store list, set a map language to localize it for different customers, add a search widget for users to type in their location, and more. 

Map showing multiple ecommerce business locations via Store Locator for WordPress plugin

6. Easy Digital Downloads

Best for: Selling courses and other digital products

Easy Digital Downloads is the ideal ecommerce plugin if you're selling digital products such as WordPress themes, e-books, courses, artwork, and more.

  • It offers you all the features you need to run a successful online store: multiple payment gateways
  • options to create promotional sales
  • a cart system for purchasing multiple downloads at once
  • complete payment histories

Ecommerce store selling digital downloads created via Easy Digital Downloads plugin

7. eCommerce Product Catalog Plugin for WordPress

Best for: Creating a product catalog website

eCommerce Product Catalog Plugin for WordPress provides multiple options to help you create a product catalog site with tens to tens of thousands of products. You can display products anywhere on your site, customize them with the WordPress Customizer or custom CSS, and organize them into categories, tags, or catalogs. You can also add search functionality to allow users to find products by keyword. 

You can also display CTA buttons encouraging customers to ask for a quote instead of displaying prices on certain products. 

Product page for T-shirt created via eCommerce Product Catalog Plugin for WordPress

8. Smart Product Review For WooCommerce

Best for: Adding customer reviews and ratings to WooCommerce product pages

Smart Product Review for WooCommerce is one of the best review plugins for adding social proof to your ecommerce site. You can display reviews in a grid, list, or slider layout. You can set the pagination for reviews and choose between five review submission forms.

In addition to featuring these forms across your site, you can set up email notifications so customers get notified after they make a purchase.  They can add images and videos to their reviews. Once they submit their review and rating, you configure the plugin to automatically send them a thank you email with a discount. 

Product page with customer reviews and star ratings created via Smart Product Review for WooCommerce plugin

9. WooCommerce B2B

Best for: Selling wholesale retail

Wholesale ecommerce is selling products to another business, usually in bulk, instead of selling to individual consumers. WooCommerce B2B is a premium plugin that can help you create a B2B ecommerce store or add B2B features to your B2C store on WooCommerce. 

With this tool, you can assign different prices to products, hide product pages or categories, enable or disable shipping methods, assign tax exemption, set a minimum purchase amount, and create custom login and registration forms for specific customer groups. You can also offer discounted prices by cart quantity, 

07_backend_products_edit

10. Shopping Cart & eCommerce Store

Best for: Adding a Paypal, Square, or Stripe cart to WordPress

Shopping Cart & eCommerce Store — also known as WP EasyCart — is another simple and free option to add a full ecommerce shopping cart system to your WordPress site within minutes. You can use this plugin to sell retail products, digital downloads, gift cards, and any other kind of product. 

The plugin is compatible with most WordPress themes and is a great option to sell products or subscriptions on your site with PayPal, Square, and Stripe.

Premium plans unlock 30 additional payment options and more advanced features like, automated abandoned cart emails and live shipping rates.

Shopping cart with checkout details for three watches created via WP EasyCart pllugin

11. Cart Recovery for WordPress

Best for: Tracking and recovering abandoned carts

Imagine your website visitor decides on a product and puts it into their cart, only to change their mind because of a last-minute objection.

With Cart Recovery, "goodbye" doesn't have to be forever. This free plugin allows you to track abandoned carts, send follow-up emails to stay top-of-mind, and generate unique discount codes to entice them to come back. 

The premium version allows you to generate dynamic coupon codes, choose when you send abandoned cart emails, and view more details of individual carts and carts in the recovery process.

cart recovery for wordpress

Overall, WordPress offers a lot of integration options and plugins for you to create the best store experience and grow your business.

What is the best ecommerce plugin for WordPress?

While WooCommerce is the most popular ecommerce plugin for WordPress, it’s not the best option for every ecommerce business owner. Fortunately, WordPress offers a wide range of ecommerce plugins with different use cases. We’ve outlined the ideal use case of each plugin below to help you pick the best one for your business:

PLugin ideal use case
WooCommerce You want to add ecommerce functionality to your content-rich site.
Ecwid Ecommerce Shopping Cart  You want to sell on social channels like Facebook and Instagram as well as WordPress.
SendPulse Web Push You want to drive traffic to your site with push notifications about limited-time sales, new content, and other events.
ShopWP You want to leverage the functionality of Shopify and WordPress.
Store Locator (Google Maps) For WordPress You want to display a list of multiple store locations on your website.
Easy Digital Downloads You want to sell digital products like e-books, software, and courses.
eCommerce Product Catalog Plugin for WordPress You want to create a product catalog site that could scale up to 100,000 items. 
Smart Product Review For WooCommerce You want to incorporate customer reviews as social proof to your WooCommerce store. 
WooCommerce B2B You want to sell items in bulk to retailers, other wholesalers, or consumers. 
Shopping Cart & eCommerce Store You want to allow customers to purchase products from your site with their PayPal, Square, or Stripe account. 
Cart Recovery for WordPress You want to prevent customers from abandoning their cart and convert those who do into customers.

Editor's note: This post was originally published in October 2019 and has been updated for comprehensiveness.

Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

 Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

Originally published Mar 25, 2022 7:00:00 AM, updated March 25 2022

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WordPress Plugins