A website’s color scheme can improve accessibility, reinforce brand identity, draw attention to the most important elements on the page, and make visitors feel a certain way.
For example, according to color theory, lighter shades of blue evoke tranquility whereas darker shades evoke confidence. Blue is also associated with trust, loyalty, wisdom, intelligence, faith, and truth. That’s why it’s a common primary color for financial, agency, portfolio, and other business sites that promote products and services related to cleanliness, air, sky, and water. (Think: cleaning liquids, vodka, airlines, air conditioners, mineral water, and more.)
Blue Website Designs
- Florent Biffi
- Carlos E. Molina Tovar
- The Depths She’ll Reach
- Sorel City
- VTB Digest
MICA uses multiple bold background colors, although the bright blue is used most often since it matches the MICA logo and brand. The background changes as the user scrolls, making the experience more dynamic.
Pro tip: When using a bold background color like bright plue, use minimal text and large images to engage visitors without overwhelming them.
Florent Biffi’s portfolio site makes use of multiple shades, tones, and tints of blue. This monochromatic color scheme looks clean and polished, just like Biffi’s projects for General Electric and other big brands. Using this type of color scheme still provides lots of flexibility: darker hues are used as the background color for sections with less text (like the hero section) and as the text color for sections with more text (like the featured projects section).
Pro tip: When using a monochromatic color scheme, use darker hues as the background for sections with less text and lighter hues for sections with more text.
PHOTON incorporates blue into its black and white website design to showcase its company and product in a clear, bold way. This color scheme is ideal for presenting a complex product in an engaging way without overwhelming visitors with information or color.
Pro tip: Use blue as an accent color in a black and white website design to create a striking but clean look.
From its animated cursor to scrolling text and striking color combination, Carlos E. Molina Tovar’s portfolio site stands out from other websites of content creators and web developers. While it makes a strong first impression, the site avoids being overwhelming thanks to its small amount of text and simple two-color color scheme.
Pro tip: If only using two colors, go bold with the combination.
The Depths She’ll Reach is an immersive multimedia story about Alenka Artnik. Designed to mimic the sensation of freediving, the website makes use of multiple video backgrounds, audio clips, and animations to make the 6,500-plus-word story interactive. The blue background of the videos evoke feelings of sadness and tranquility, which match the story.
Pro tip: Choose a color palette that matches the tone of your content.
Bridge uses a sophisticated color scheme of navy blue, white, and teal to reinforce its brand identity as trustworthy and contemporary. This navy blue website also uses a stark white for its text, forms, images, and other important elements so they stand out.
Pro tip: Since white will provide a stark contrast against a navy blue background, use it to draw your visitors’ attention to elements like forms and navigation links.
7. Sorel City
Since Ville de Sorel-Tracy is known for its skating rinks, swimming pools, and river that runs across the city, navy blue is a fitting color for this website. It cleverly alternates between using navy blue as the background color and the accent color, depending on how text-heavy the section is.
Pro tip: To make your text, images, and other elements pop, layer a navy blue content background over a stark white body background.
8. VTB Digest
VTB Digest actually uses multiple color schemes. When you first land on the homepage, you see pastel complementary colors. But as you scroll, the website design changes and incorporates navy blue, bright blues, and lighter shades as well. All of these shades of blue are ideal for a banking site that wants to evoke feelings of trust and confidence.
Pro tip: If using complex transitions and animations, stick to a monochromatic color scheme.
Propel’s black and white website design incorporates vibrant blues to help users digest the content, navigate the website, and understand their options more easily while preventing information overload. For example, each CTA button is a bright blue that stands out against a black or white background.
Pro tip: In a black and white website design, use neon blue accent colors to draw attention to CTA buttons and other important elements.
Like Florent Biffi’s portfolio site, TROA uses blue as a background and text color. When first landing on the homepage, the background is a rich navy blue color that makes the agency name, logo, and images pop. When you scroll, the background transitions to white and the text color becomes the navy and periwinkle color used in the hero section.
Pro tip: Use blue as the background color of the hero section of your site to make a colorful first impression.
Blue Website Color Schemes
To help you use the websites above as inspiration for your own color palette, website design, and overall aesthetic, I ran each screenshot through Canva’s Color Palette Generator. Below you’ll find the websites’ color schemes, including the hex color codes. You can use any of these blue website color schemes to start building or redesigning your website.
1. Blue Ribbon, Shark, and Ghost
This color scheme would be perfect for agency and other creative websites. Use the bright blue as the background color of the hero section of your site to catch your visitor’s attention immediately, then use it as an accent color for sections with more text.
2. Moody Blue, Link Water, Persian Blue, and Spindle
This pastel color palette creates balance and harmony. The darkest shade is bright enough to help draw the eye to different parts of the design or to use for text against the lightest color.
3. Ebony, Iron, Torea Bay, and Royal Blue
This color scheme is ideal for innovative companies in tech and other industries. Use the ebony and iron colors as your background and text colors, and the blues for animations, navigation links, and more.
4. Blue Ribbon and Ebony
This color palette is a twist on the traditional black-and-white color scheme. The blue and black combination will make an unforgettable impression, while the pastels can help introduce warmth and balance.
5. Juniper, Mystic, Casper, and Jungle Mist
This palette of turquoise pastels evokes feelings of tranquility and peace and images of water. It is therefore ideal for spa, resort, or wellness websites.
6. Blue Zodiac, Tiara, and Fountain Blue
This color scheme is perfect for financial and other business websites. While the navy and grays provide a professional and trustworthy look, the bright blue can help draw the visitor’s eye.
7. Martinique, Loblolly, Nepal, and Wild Blue Yonder
This monochromatic palette is soothing without being boring. Use these blues as background or accent colors with stark white to create a minimalist site.
8. Sail, Mariner, Royal Blue, and Lynch
This palette is ideal if you don’t want to use white as your background color. Instead use a light blue as your background and darker colors that provide enough contrast for your text, buttons, and other elements.
9. Black, Blue Ribbon, Malibu, and Alto
This palette is ideal for websites that require high contrast. Use the black and alto as your background and text color, and the blues as accent colors for important elements like CTA buttons.
10. Rhino, Mischka, and Ship Cove
This palette uses navy and gray to create a softer look than the usual black-and-white combo. Pastel shades of blue are perfect complements.
Blue Website Themes
If you’re not comfortable creating a site from scratch, you can start with a theme. The themes below will help you create a blue or navy blue website on CMS Hub in no time.
Reformer provides over 10 pre-designed templates for different pages on your website, including multiple homepages, an About, Contact, Pricing, and landing page. These pages use blue as a background and accent color to create a colorful and professional look for any business.
Airtech provides 10 pre-designed templates for a complete website. These templates use a combination of blues and reds to create an informative and engaging website. Navy blue is mostly used for text and background color, while red is used as an accent color for CTA buttons, hover animations, and more.
Omnivus offers 17 customizable templates for building an agency, marketing, consulting, tech, or other business site. These templates use multiple shades and hues of blue and navy blue for its text, forms, CTA buttons, icons, and more. You can use them to create an eye-catching but clean and professional site in no time.
Tecnic provides multiple templates that use a split complementary color scheme made up of blues, greens, purples, and pinks. These colorful templates feature lots of illustrations and animation effects that are ideal for SaaS, startup, and agency sites and landing pages.
Creating Your Blue Website
Incorporating blue into your website color scheme can evoke feelings of confidence, trust, intelligence, and tranquility in visitors. Try it for your financial, agency, portfolio, or business website.