According to a Bizzabo study, 80% of marketers believe events are an important component of their company’s success. Launch parties, conferences, seminars, and other events can help you connect with your audience and grow your brand.

To host successful events for your business, you want to make it as easy as possible for your customers and other potential attendees to learn about them. One event marketing best practice is to add an event calendar to your website. That way, both new and returning site visitors can easily learn about past and upcoming events.

While there are dozens of plugins you can use to install a calendar on your site, a fully functional event management tool will allow you to not only display the dates of your events but also to display detailed information including images and maps and sell tickets.

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EventON is a premium WordPress event calendar plugin available through the CodeCanyon plugin marketplace. With this plugin, you can easily create and manage a feature-rich event calendar for your WordPress site. Let’s look at the plugin’s key features below.

Demo of custom event calendar you can create with EventON plugin

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Key Features of EventON

Rather than detail all 200 features built into this plugin, we’ll cover the key features that you should begin using to customize and manage your site’s event calendar. Let’s look at them below.

Appearance Editor

Using the appearance editor, you can easily and quickly customize the look of your EventOn calendar. You have the option to change an event tile’s color, display a thumbnail image, provide a quick overview of the event, and assign organizers and display their information.

Use the EventON's appearance editor to easily and quickly customize the look of your calendar

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Shortcode Generator

With this plugin’s shortcode generator, you have a range of display options for your event information in addition to the default calendar page and sidebar widgets. You can use the EventOn shortcodes to insert calendar content into your WordPress posts and pages. For more flexibility, you can edit the shortcodes to add a single event or an entire calendar to your content.

Use the EventOn's shortcode generator to insert calendar content into your WordPress posts and pages

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Google Maps Integration

EventON is compatible with Google Maps so you can display the location of your events. Attendees can also type in their address and get directions to the location. That means you can begin providing them a rich visitor experience even before they arrive at the event.

Use EventON's integration with Google Maps to display location and directions on your event invite

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PayPal Integration

You can also integrate EventON with PayPal to display ticketed events on your site. With this integration, you can add a payment button to your event invite so that your visitors can learn about an event and purchase a ticket for it all in one place.

Use EventON's integration with PayPal to add a payment button to your event invite

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The EventON plugin makes it simple to promote your events so you can focus more on planning, organizing, and executing them. By doing so, you can entertain new customers, build your contact list, and promote your brand.

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Originally published Nov 22, 2019 11:00:33 AM, updated November 22 2019