With more than 50,000 plugins in the WordPress plugin directory, not to mention thousands more plugins on third-party websites, it can be daunting for site owners to find just the right plugins to improve their websites.

Choosing the right plugins is crucial for the speed, security, and user-friendliness of your website. Luckily, there are some clear winners that will benefit just about any type of WordPress site.

The HubSpot WordPress plugin, for example, lets you capture, organize, and engage your visitors with free forms, live chat, email marketing, analytics, and a CRM. Below we'll take a closer look at this plugin and 19 others. 

Grow Your Business With HubSpot's Tools for WordPress Websites

Why Are Plugins Important?

Plugins are the building blocks of your WordPress site. They bring in important functions to your website, whether you need to add contact forms, improve SEO, increase site speed, create an online store, or offer email opt-ins. Whatever you need your website to do can be done with a plugin.

There are thousands of plugins to choose from, so which ones should you download and add? Here are the best plugins for WordPress, no matter what type of website you are building.

Now, let's check out the top WordPress plugins you must have on your site.

1. HubSpot

Hubspot wordpress plugin

You can’t grow your business without marketing, and HubSpot makes it easy to do just that. The HubSpot WordPress plugin allows you to manage contacts, follow leads, track conversions, build email newsletters, engage with site visitors via forms and chat, and more.

The dashboard and analytics allow you to gauge how well your efforts are doing to continue making informed decisions while growing your business.

Learn more about how the HubSpot WordPress plugin can help your business grow better.  

2. DragDropr

dragdropr wordpress plugin

If you don't know how to code, then you don't have the skills to build an attractive website from scratch. However, hiring a professional web designer to help can be expensive.

DragDropr is the perfect solution to this problem. With this plugin, you can create pages for your site by simply dragging and dropping the elements you want on each page. There are over 200 pre-designed and fully customizable content blocks to choose from. It allows anyone to create a professional website at a fraction of the cost of hiring a designer.

3. Yoast SEO

yoast seo wordpress plugin

Yoast SEO is one of the most popular plugins for WordPress. It makes it easy to optimize your pages and posts to rank higher on search engines.

With Yoast SEO, you’ll get templates for titles and meta descriptions, so you can learn how to craft this information according to SEO best practices. Yoast SEO also analyzes your content for both readability and keywords, so you can balance high-quality content with SEO.

4. WooCommerce

woocommerce wordpress plugin

Want to sell products or services on your website? Yes, there’s a plugin for that! WooCommerce is a top eCommerce plugin thanks to its endless customization. You can sell everything from digital files to physical products, and you can set currencies, show reviews, add sorting and filtering functions, set unlimited images per product, and more.

5. W3 Total Cache

w3 total cache

W3 Total Cache is one of the most popular caching plugins for WordPress. Caching is a way of storing data in order to provide that data even faster the next time it is requested by a user.

Essentially, W3 Total Cache reduces your website’s loading times. Because of the increased site speed, you’ll see a boost in your site’s search engine rankings, and perhaps even a boost in conversion rates.

6. Jetpack

jetpack wordpress plugin

Jetpack is a collection of amazing features that supercharge your site with many useful functionalities. Jetpack offers the capabilities of many plugins in one.

From improving site security to optimizing user engagement, Jetpack provides several features to keep your site running smoothly. With Jetpack, you can add social share buttons, contact forms, CDN services, email subscription forms, and many other services to your website.

7. Monarch

monarch wordpress plugin

Monarch from ElegantThemes is one of the best social sharing plugins for WordPress. This plugin has modern social sharing buttons, which you can strategically place on your web pages, to encourage users to quickly click and share your content on their social media feeds. Monarch will help you reach new audiences.

8. Google XML Sitemaps

google xml sitemaps

Sitemaps make it easier for search engine crawlers to find the important pages and posts of your WordPress site and retrieve them more efficiently. The Google XML Sitemaps plugin supports various types of WordPress-generated pages and custom URLs.

9. iThemes Security

ithemes security wordpress theme

The security of your WordPress site shouldn’t be taken lightly. The iThemes Security plugin is one of the most effective WordPress plugins for securing your WordPress website.

It gives you more than 30 ways to protect your site and users, including password expiration, two-factor authentication, reCAPTCHA, and malware scanning.

10. WP-Optimize

wp-optimize wordpress themeWP-Optimize is a very important plugin for any site that has an extensive WordPress database. It cleans up any unnecessary elements, such as auto drafts and spam comments, that don’t add any value to your site.

It will also compress images and enable caching to improve site speeds. Although it sounds complex, WP-Optimize can do all of this with just the click of a button.

11. Contact Form 7

contact form 7

Contact Form 7 is the most popular and free contact form plugin for WordPress. With Contact Form 7 installed on your website, users can reach you via streamlined contact forms that also have reCAPTCHA and Akismet functionality to help prevent spam.

12. Smush

smush wordpress plugin

It's really important for any site to optimize image files to help improve site speed, and doing it manually for every image can be a time-consuming, boring task.

Thankfully, Smush is a plugin that comes to your rescue, as it automatically compresses images across your site. With compressed images, your website will continue to load quickly for users.

13. Bloom

bloom wordpress pluginBloom is a top email list plugin for WordPress, with plenty of design options and templates. Bloom includes more than 100 email subscription templates, all of which can be easily customized to match your brand. You can even target specific posts for your email opt-in pop-ups, fly-ins, and forms.

14. WP Notification Bar Pro

wp notification bar pro

A well-designed notification bar is the best way to capture the attention of your visitors. With WP Notification Bar Pro, you can create a text link, buttons, or countdowns to show any special offers on your website.

You can also use this plugin to show social shares and encourage your users to follow your brand on social media, or use this plugin as an opt-in email form.

15. Broken Link Checker

broken link checkerMaybe your website has a few links that lead to missing websites. So what? Every broken link can actually negatively impact your site ranking on search engines, because it is deemed untrustworthy to have broken links.

The Broken Link Checker is the best WordPress plugin to scan for broken links across your website, so you can easily amend those issues and regain your good SEO standing.

16. WP Subscribe Pro

wp subscribe pro

An email subscription plugin is a must-have plugin for any site, and WP Subscribe Pro is an excellent choice thanks to its customization options.

You can choose exactly where to place the email subscription widget on the page, acutely adjust the colors, set pop-ups to capture user attention, and even set the trigger timing to alert users at the optimal time.

17. BuddyPress

buddypress wordpress pluginIf you want to create a community site on the WordPress platform, BuddyPress has the most effective and easiest tools to create a social networking site. With BuddyPress, your site users can create profiles, chat with one another, interact in groups, and more.

18. PubSubHubbub

PubSubHubbub wordpress plugin

You’ve posted a new blog to your website, but how will anyone know? With the PubSubHubbub plugin, you can automatically let people know when your blog is updated.

After your blog has been updated, the plugin will notify hubs like Google Reader and Google Alerts that new content is available, and these hubs will, in turn, let subscribers know to check out your site.

19. Redirection

redirection wordpress plugin

Redirection is a WordPress plugin that manages 301 redirections, keeps track of 404 errors, and tidies up any loose ends your site may have.

This is particularly useful if you are migrating pages from an old website or changing the directory of your WordPress installation.

20. RafflePress

rafflepress wordpress plugin

Who doesn’t love a giveaway? Giveaways are a great way to reach new audiences, connect with current users, and deepen engagement. The RafflePress plugin offers a drag-and-drop campaign builder, so you can set up your giveaway in no time.

You can create a landing page specifically for a certain giveaway, plus prevent fraud with one-time entries. Users can also easily refer your contest or share it on social media.

Improve Your Website With Plugins

It’s nearly impossible to run a website without adding functionality through plugins. Whether you want to engage users through email opt-in forms, add social sharing buttons, compress images to improve website speed, or optimize your content to rank highly in search engines, a plugin will help you do just about anything you can think of on your website.

Plus, plugins greatly improve the user experience, meaning higher engagement and better chances of reaching wider audiences.

If you're stumped on which plugins to add first, these popular, trusted plugins will help you get started.

Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

 Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

Originally published Jan 1, 2020 8:00:00 AM, updated July 29 2020

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WordPress Plugins