You want your content to stand out like this on Google’s search engine results page:
These are rich snippets:search results that have been optimized to display more details about a website than the average search result. The details that make these snippets “rich” include images, ratings, locations, and more.
Like any featured snippet, you have to “earn” rich snippets. Thankfully, there’s plenty of opportunity. According to Ahrefs, about 12.29% of search queries have a featured snippet — that includes rich snippets, like the ones pictured above. And that opportunity will continue to grow as search engine algorithms become more sophisticated in the way they determine search intent.
Rich snippets are important to earn because they can improve the visibility of your posts and help drive more traffic to your WordPress site, especially if you review products regularly. By displaying star ratings for products right on the SERP, rich snippets can be effective in bringing extra traffic to review posts..
However, earning rich snippets can be difficult. Without the necessary structured data on the back end, even the best content might not earn a rich snippet.
To help improve your chances, use a WordPress plugin. Rich snippet plugins will help simplify the process of structuring the necessary data on the back end of your site so you can start earning rich snippets on SERPs.
Rich Snippet Plugins for WordPress
- Schema - All In One Schema Rich Snippets
- Schema & Structured Data for WP & AMP
- SNIP: Structured Data Plugin for WordPress
- WP Review Pro
- kk Star Ratings
- WP Product Review Lite
- Recipe Box
If your site is on the WordPress platform, there are many quality plugins that can help you easily add rich snippets to your content.
Keep in mind that these plugins will insert the schema markup needed to show rich snippets in the search results, but they don't guarantee that your post will show rich snippets. These plugins simply make your website content eligible to be chosen for a rich snippet. And at the end of the day, Google makes the final call for which websites earn rich snippets.
All In One Schema Rich Snippets will provide all the accurate information Google needs to see on the back end of the search results. This includes the common schema markups like photos, star ratings, prices, authors, and more.
Once you install this plugin, you will have a new option in the admin area called Rich Snippets, where you can customize the plugin for further use. While editing in the Gutenberg editor, you can configure a post to insert more information for search engines. As you start editing, you will see an editor screen where you can select if the post is a product review or something else from a drop-down menu.
Taqyeem is an attractive and powerful WordPress plugin that adds a modern review system to your WordPress site. This plugin supports microdata on custom posts types along with more traditional blog posts and webpages. With Taqyeem, you can also add a review and rating system to your WordPress posts, pages, and custom post types.
This is a highly customizable WordPress plugin that you can modify to change fonts, images, colors, and styles to match your theme. It offers you more than 500 Google font options, typography options, and more.
Schema & Structured Data for WP & AMP is one of the highest-rated rich snippet plugins for WordPress. With more than 35 schema types, you can markup virtually any piece of content with rich snippet schema from blogs to videos.
One great option with this plugin is your ability to add the schema markup conditionally. That means you can include and exclude content from the using the conditional display fields. If you’ve used a schema plugin in the past and want to switch to Schema & Structured Data for WP & AMP, you can import the data from those plugins.
With this premium WordPress plugin, you can set up your own custom rich snippets code or just edit the pre-installed ones. This plugin supports several snippets: reviews and ratings, people, products, businesses and organizations, recipes, events, and music which means SNIP will be a smart choice for a website in virtually any industry.
WP Review Pro is a comprehensive, user-friendly option to add schema to your website. It is super flexible and comes with an intuitive settings panel to help you get started quickly.
The 19 rich snippet markup styles are designed to help you stand out in Google search results no matter what type of content you publish — videos, recipes, or even reviews. WP Pro comes with multiple rating systems, such as stars, percentages, and bars that make a statement in the SERP.
kk Star Ratings is one of the best rich snippet plugins for star ratings. What’s exciting about this plugin is its flexibility. You’ll have full control over your rich snippets including where they are enabled or disabled, how many times a single user can rate your site, and customize the look of your rich snippet if you’re awarded one.
This plugin also provides a widget that you can place in your sidebar to show the popular, top-rated posts on your site. This is a great feature that gives you data to make decisions about what posts to optimize for even greater performance and which ones need a bit more work to compete in the SERP.
WP Product Review is a comprehensive rich snippet plugin for WordPress with support for customer reviews. It's a highly customizable plugin that can be changed to suit your business’s needs. You can edit the colors, enable or disable the affiliate button, change icons, and more all for free with WP Product Review Lite. One of our favorite features of this plugin is the comparison table feature that allows you to compare your product’s features and those of a competitor’s side by side.
8. Recipe Box
Do you manage a recipe blog? If so, this plugin will be very useful for you. When users search for a certain recipe, yours can stand out with a rich snippet built with Recipe Box. This plugin adds metadata fields like recipe description, image, instructions, ingredients, and more and was built with chefs, cooks, and foodies in mind.
Stand Out in the SERP
With about 10 results on page one of Google for a given search query, any media or details you can add to your search result will help boost your visibility. Rich snippets are one way Google helps businesses stand out from the competition in the SERP, but you have to do some leg work first. Luckily, adding schema markup to the back end of your webpages is easier than ever with a rich snippet WordPress plugin. We hope you’ve found one on this list that will take your website to new levels.
Originally published Mar 8, 2021 7:00:00 AM, updated December 14 2021