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Imagine you're opening a retail clothing store in your town.

You've hired employees, obtained all of the clothes and products you’ll sell, planned your store’s layout, purchased your POS system, and more. You’re ready to go.

But wait … you haven’t signed a lease on a physical storefront — you don’t actually have a space for your store yet.

This is what it’s like to have a website without a web hosting service — your domain and website can exist, but customers and visitors won’t be able to search for or find your website on the internet. Similarly, your retail store’s customers and visitors wouldn’t have anywhere to visit and shop if you didn’t have the physical space.

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In this guide, you’ll learn about the importance of finding a web hosting service that meets your specific needs as well as why the technology is actually required if you want to grow your online presence.

What is web hosting?

Web hosting is how you, or your business, share your website on the internet for people to view and visit. A web hosting service or provider (a.k.a. web host) is what allows you to do this.

How does all of this happen? Good question.

How does web hosting work?

Websites are hosted on servers. When your visitors, leads, and customers search for your URL or domain, they're connected to your server. Then, your website (or the specific web page on your site that was searched for) appears in their browser.

Note: Some web hosting services require you to obtain a domain name before choosing your hosting your plan. Determine if you’ll purchase your domain via a domain registrar prior to picking your hosting service, or if you’ll purchase one from the hosting service you choose to work with (assuming they offer that option). You might also want to consider your URL structure, like whether you want a subdomain or subfolder.

In addition to sharing your website on the internet, web hosting services typically offer various levels of support, security, 99.9% uptime (meaning, your website is operational 99.9% of the time), and more.

The key is finding the right service for your website and business. Before we review some popular services available today, let’s talk about how you might go about choosing one.

1. Choose the type of hosting you want for your website.

As the owner of the local retail store, you’d have to choose the right location to ensure you bring in clientele that consists of your target audience. Similarly, you’d need to choose the right web hosting service to effectively run your website for your visitors and customers.

There are different hosting options to consider, so let’s take a look at some of the most common.

Types of Web Hosting

  • Shared hosting is highly affordable because your website is on the same server as multiple other websites. Although this is a cost-effective option, it’s only ideal if your site has a low amount of volume and traffic since you’re sharing that service space with other businesses and individuals.
  • Virtual private server (VPS) hosting is more expensive than shared hosting and is ideal if you have a bit more traffic coming to your site regularly. It mimics having a dedicated server just for your website even though it’s technically still a type of shared server. VPS offers more customization and better performance than shared hosting.
  • Dedicated server hosting is one of the most expensive hosting options — it’s meant for websites that see large amounts of traffic over extended periods. With dedicated hosting, your website has its own server. This means your business has full control over your systems, security, and everything else related to your server (which is why this option requires a high level of expertise — you need someone who can manage your server appropriately).
  • Managed hosting is a common option depending on the web services you consider. Managed hosting means the service provider will manage your server (operation, security, maintenance, and more) so you don’t have to. This is ideal for businesses that don’t have or want to hire a team member who understands the technical side of a server.
  • Cloud hosting is a newer option in the world of web hosting. It allows many separate servers to work together to behave like one large server. This type of web hosting works well for growing companies — as websites increase traffic and volume, the cloud space can also increase. Because of this setup, cloud hosting is typically pay-by-use, or pay for the amount of cloud space you’re using at any given point of time.

2. Identify which type of website you’re creating.

Decide on the type of website you want to create. By doing so, you’ll be able to better follow the steps in this process as well as narrow down your hosting service choices (because there are a lot).

For example, the type of website you create will be a lot different if you’re sharing a blog versus selling a product or service.

When determining the type of website you want to create, ask yourself:

  • Why am I creating this website?
  • What type of business do I have?
  • Who is this website for?

The most common types of websites people create are:

  • Blog websites
  • Online stores
  • Online portfolios
  • Individual websites (startup or small business)
  • Business websites (small-to-mid-sized or large business)

3. Determine which features you want in a web hosting service.

Once you identify your website type, determine which features you need from your web hosting service.

For instance, if you’re the owner of an online-only store, you’ll have to make sure your hosting service includes ecommerce capabilities. And if you’re a mid-sized business that’s growing quickly, you’ll need to ensure your hosting service can scale with you.

4. Think about the web hosting support you need.

As you learned above, different hosting services offer various levels of technical support such as security, maintenance, installation, and management. To make the right hosting decision for your business, determine whether or not you have a member of your team (or plan to hire one) to manage your server. If not, make sure your service manages your hosting.

Think about the size of your business and your typical amount of site traffic, too. Then ask yourself, “If there was an issue with our website that couldn’t be resolved immediately, are we at risk of losing customers and ruining any level of trust we’ve built between them and our brand?”

These conclusions will help you decide how much support you require from a service provider.

5. Take your website’s growth into consideration.

Do you plan to scale your business significantly or do you plan to stay the same size long-term? Do you foresee a drastic change in your website traffic as you scale or do you expect your follower base and number of visitors to remain fairly steady over time?

The answers to these questions — as well as your business type and industry — will help you choose an appropriate hosting service for your planned and estimated growth.

If you know you’re going to consistently have a significant amount of traffic on your site, it might be worth investing in a dedicated server. If your expected growth and traffic are somewhat unknown but have the potential to change drastically over time, cloud-based hosting is a good option. And if you’re a blogger who wants to share travel stories with friends and family, a shared server is likely all you’ll ever need.

6. Set a budget for your web hosting service.

How much does web hosting cost? The answer isn’t a simple one — it depends on the provider you choose, the type of hosting you need, and which plan you invest in. (This is why we recommend you take a deep dive into the information on each service’s pricing pages, like this one.)

There are free web hosting services (which we’ll touch on below) as well as options that could cost you anywhere between a couple of dollars up to several hundred dollars per month. But typically, it's common — as mentioned earlier — for shared hosting to be the least-expensive option and dedicated hosting to be the most expensive.

7. Pick a web hosting provider.

Now that you have all of the information you need to narrow down your web hosting service options, it’s time to choose the right one for you. In the next section, we’ll review 11 of the most popular and top-rated web hosting services for your consideration.

While choosing a provider, reference the conclusions you made throughout the above steps. You can also study reviews and testimonials real customers have shared via sites like Web Hosting Geeks or Who Is Hosting This? or the individual websites of the services you’re considering.

1. CMS Hub
CMS Hub website hosting service


CMS Hub Web Hosting Pros CMS Hub Web Hosting Cons
Optimize your site content securely and effectively for search and mobile with automatic responsive design and secure sockets layer (SSL).

There’s a migration fee if your page count is above 20.

Integrate the CMS with HubSpot’s CRM and other marketing, sales, and service tools seamlessly to create an all-in-one platform for your business. There’s a one-time required onboarding fee for customers unless the CMS is purchased with Marketing Hub Professional or Enterprise.
Personalize user experience (UX) based on information about your Contacts with smart content or CTAs and design site pages with pre-built or customized templates. The CMS limits you to 1,000 static lists and 1,000 smart lists.

2. Bluehost

bluehost web hosting serviceSource

Bluehost Web Hosting Pros Bluehost Web Hosting Cons
Choose between shared, VPS, dedicated, or WordPress hosting. There isn’t free website migration offered (and migration options are limited overall).
Use a free domain name for the first year you’re a customer. After your first year, Bluehost increases the cost of all plans by almost double.
Take advantage of support that’s available to all customers 24/7. Website back-ups are controlled which is why buying for a third-party back-up software or paying for Bluehost’s back-up add-on is encouraged.

3. SiteGround

siteground web hosting service


SiteGround Web Hosting Pros SiteGround Web Hosting Cons
Maintain fast load times and reliable service because there are many data centers located around the globe. Site transfer isn’t free unless you pay for one of their two most-expensive plans.
Forget about manually backing up your site — the service offers daily, automatic backups. The “StartUp” (least-expensive) plan only allows you to host one website.
Choose whether you want to work with the easy-to-use site builder or simply migrate your website. Although there are daily website backups, you can’t use on-demand backups unless you pay for one of the two most-expensive plans.

4. GoDaddy

godaddy web hosting service


GoDaddy Web Hosting Pros GoDaddy Web Hosting Cons
Take advantage of unmetered bandwidth and a free domain if you choose an annual plan. The blog tools are basic in comparison to many other types of hosting.
Choose between several different types of hosting that are offered including web/ shared, business/ VPS, dedicated, and WordPress. There are fewer layout options that are completely customizable in comparison to other popular providers.
Keep your website safe with 24/7 security monitoring. The live chat support hours for all customers are limited to weekdays and day-time hours.

5. HostGator

host gator web hosting service

Hostgator Web hosting pros Hostgator web hosting Cons
There's a free SSL certificate included. Private SSL isn’t provided with all plans.
Use $100 worth of free Bing Ads you get as a new customer. A domain name is free only if you sign up for a one, two, or three-year plan.
WordPress migrations are free. There’s a fee if you want to restore a version of your website or if you want a copy of one of your website backups.

6. Google Cloud

google cloud web hosting


Google cloud web hosting pros Google Cloud web hosting cons
Pay for exactly what you use at any point in time and easily scale your hosting plan as needed. Third-party tools are recommended for templates and creative support when designing your website.
Use Google Compute Engine to build your website (if you choose to). If you need more than the “basic support” provided, Google’s support options are pricey.
Implement the same hosting infrastructure on your website that’s used by major sites like Google.com, YouTube, and Gmail. The number of hosting options and features Google offers often make it difficult to estimate your monthly or annual costs.

7. Squarespace

squarespace web hosting service


Squarespace web hosting pros Squarespace web hosting Cons
Choose from dozens of professional, creative, and artistic template options. There aren’t any automatic back-up features available.
There’s always unlimited site storage and bandwidth. Third-party customizations fall outside the customer support Squarespace provides.
SSL comes with your plan, no matter which hosting option you choose. Refunds for annual plans aren’t offered after 14 days following your first payment — and there aren’t any refunds for monthly plans.

8. WP Engine

wp engine web hosting service


WP engine web hosting pros WP engine web hosting Cons
Choose to pay monthly or annually for any hosting plan. Limited bandwidth and local storage across all plans.
Custom options for sites that need to have the ability to receive over 1 million visits per month. 24/7 phone customer support isn’t available for the lowest-tier paid plans.
Managed WordPress hosting is available. There are a variety of plugins that users can't install including backup and caching plugins.

9. Wix

wix web hosting service


WIX web hosting pros WIX web hosting cons
There are servers located across the globe which provide fast-load times for all sites. Only some plans allow you to remove Wix ads from your website.
The easy-to-use SEO tools are designed to help you optimize your site. The lowest tier hosting plan requires you to have a Wix subdomain.
Choose from over 500 templates to design your website with. You can’t ever apply a different or new template to your website once it’s been created.

10. A2 Hosting

a2 hosting web hosting service


a2 web hosting pros a2 web hosting cons
Determine which of the five types of hosting you want to use (shared, VPS, dedicated, reseller, and WordPress). A2 markets 20x faster hosting than their competitors, but only the “Turbo” version of their hosting offers that.
There’s an anytime money-back guarantee & a 99.9% uptime guarantee. The service doesn’t support payment card industry (PCI) compliance making it less-desirable for ecommerce businesses.
Choose from the various customer support options available including help desk, ticket system, and live chat. If you want to move your data center without upgrading your account, there’s a migration fee.

11. Hostinger

hostinger web hosting service


hostinger web hosting pros hostinger web hosting Cons
Access a custom-developed cPanel (web hosting control panel) no matter which plan you have. Daily back-ups are only available to users you pay for the most-expensive “Business” plan.
BitNinja security comes with all plans to keep your website and information safe. Only annual “Business” plans get free SSL.
There's a website builder with no technical or coding knowledge necessary included with all plans. There are several unique refund policies to be aware of when purchasing your plan.

Free Web Hosting Services

A few of the options we reviewed above offer a free hosting plans to get you started with their service — meaning, services that are free for a limited amount of time or ones that don't offer much room for growth and scaling unless you upgrade to a paid plan at some point (like Wix, for example).

But, if you’re looking for something that won’t ever cost you a dime, you might consider one of the following web hosting services that are meant to be used for free forever.

1. Infinity Free

infinity free free web hosting service


Infinity free web hosting pros Infinity free web hosting Cons
Use the unlimited amount of bandwidth and disk space. The number of email accounts and My SQL databases are limited.
Decide to either bring a domain name or use an available, free subdomain name. One-to-one customer support and a cPanel aren’t available.
There will never be ads on your website. There’s limited server power.

2. 000webhost

000webhost free web hosting service


000webhost free web hosting pros 000webhost free web hosting cons
The easy-to-use website builder requires no technical or coding experience. Only one website and one email account are included.
Although there isn’t an option for a free domain, you’re offered two free subdomains. There are no daily back-ups available.
You can choose to a pay to upgrade your plan and access more features. One MySQL Database and limited bandwidth are offered.

3. Byethost
byethost free web hosting service


byethost free web hosting pros byethost Free web hosting Cons
There won't ever be any ads on your website. Limited disk space is offered.
Gain access to community forums for support. There’s a maximum of five email accounts.
Use a free subdomain name if you choose to. There’s no Windows OS available. 

Find your website’s host.

Long story short, your website needs a hosting provider to be accessible on the internet. Choosing a hosting service that suits your needs and is tailored to your expected growth is critical to the success and performance of your website.

Follow the steps we outlined above and consider the plethora of service options available so you can make an educated decision regarding your host.

Discover videos, templates, tips, and other resources dedicated to helping you  launch an effective video marketing strategy. 

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Originally published Feb 7, 2020 8:00:00 AM, updated April 10 2020


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