10 Best WordPress Newsletter Plugins for Engaging Your Visitors

An email newsletter is a great way to keep your site visitors engaged and informed about new content, sales, and events. If you built your website on WordPress, you can build an email list, create newsletters, and schedule and send them with the help of plugins.

There are different types of WordPress newsletter plugins. Some are associated with a specific email marketing service. Others require third-party SMTP services to reliably send newsletters to your subscribers. The last type integrates with the most popular email marketing services and other newsletter plugins but is designed primarily to help you grow your email list.

In this post, we’ll cover the 10 best WordPress newsletter plugins that fall under each of these categories. We’ll also go over their features, pros and cons, and pricing so you can pick the best plugin for your site.

1. HubSpot WordPress Plugin

With the HubSpot WordPress plugin, you can create clean and responsive emails in an intuitive drag-and-drop editor. Thanks to its integration with HubSpot’s CRM, you can also include personalized content and subject lines based on your subscribers’ known contact properties and create segmented lists for your email campaigns.

Pros

• Works inside WordPress
• Comes with 20+ pre-designed email templates
• Built-in reporting tools

Cons

• Can’t deactivate unused features so file can be heavy

Pricing: Free

2. Newsletter

Newsletter is an advanced WordPress newsletter plugin. You can create emails using the drag-and-drop composer, build lists, and schedule and track emails out-of-the-box.

Pros

• Works inside WordPress
• Can add an external SMTP service provider to improve email deliverability
• Multiple free add-ons

Cons

• No pre-designed templates
• Will likely need to download or purchase extensions for more sending power, reporting, and lead generation functionality

Pricing: Free version is available. Premium version offers plans for $96 for individuals and $376 for agencies.

3. MailPoet

MailPoet is one of the best newsletter plugins for WordPress. You can create and customize emails using the drag-and-drop editor, track their performance, and build and segment lists. With MailPoet, you have the option to send your newsletters through MailPoet or another email service provider.

Pros

• Works inside WordPress
• Offers more than 50 pre-built email templates
• Ideal for WooCommerce email marketing

Cons

• Analytics tools are limited
• Price curve steepens as subscriber list grows

Pricing: Free version is available with sending for up to 1,000 subscribers. Premium version offers plans without sending for $149, $249, and $499 per year. Plans with sending vary depending on the number of subscribers.

4. Jackmail

Jackmail is a WordPress plugin that allows you to create and send newsletters to your subscribers from your WordPress dashboard. It has a drag-and-drop builder, scheduling functionality, and different trigger settings for automatically sending emails, including a new post or product.

Pros

• Works inside dashboard
• Offers 48 pre-designed newsletter templates
• Built-in SMTP server integration

Cons

• Interface is not as intuitive as other newsletter plugins

Pricing: Free version is available. Premium version offers plans ranging from $69 to $629 per month, depending on the the number of emails you send.

5. Email Subscribers & Newsletters

Email Subscribers & Newsletters is a free plugin by Icegram. Designed to be simple but effective, this free tool lets you add a subscription form on your site, send automated new blog post notification emails, and create and send broadcasts all from your WordPress dashboard.

Pros

• Works inside dashboard
• Can add an external SMTP service provider to improve email deliverability

Cons

• No drag-and-drop editor
• Will need to pay for premium plan for standard features like email scheduling, tracking, and templates

Pricing: Free version is available but will require third-party email service provider. Premium plans with SMTP support or pro sending service for $79 and $129 per year or one-time payment of $399.

6. Newsletter for WordPress

Newsletter for WordPress by AcyMailing is one of the best newsletter automation tools. You can create newsletters using the drag-and-drop editor, A/B test them, and schedule and send them right in your WordPress dashboard.

Pros

• Works inside dashboard
• Can integrate with popular SMTP service providers, like Sendinblue and SendGrid, for more sending power

Cons

• Template packs cost extra

Pricing: Free version is available. Premium version offers plans for $29, $89, and $319 per year.

7. Mailster

Mailster is designed to be an effective and powerful solution for your email needs. You can create newsletters using its drag-and-drop editor and selection of over 400 templates. You can then set up an integration with a dedicated email provider to send them to your subscribers.

Pros

• Works inside dashboard
• Offers over 400 pre-designed templates
• Works with any email provider
• Advanced tracking and analytics

Cons

• Some templates are premium and cost extra
• Will likely have to download another plugin to send emails

Pricing: $89

8. OptinMonster for WordPress

OptinMonster for WordPress is designed to help you grow your email subscriber list through interactive forms, bars, and popups. With this plugin, you can use targeting and personalization features to ensure you’re showing the right message to the right users at the right time. You can also assign different email campaigns to individual posts, pages, categories, tags, products, custom post types and more. You can even segment your email subscriber list based on their interests and the unique optin form they subscribed through.

Pros

• Powerful targeting and personalization options
• Email list segmentation
• Integrates with most email marketing services and CRMs

Cons

• Will have to get email marketing service or CRM to build and send newsletters

Pricing: Plugin is free but OptinMonster plans range from $14 to $80 per month.

9. MC4WP: Mailchimp for WordPress

MC4WP is one of the best WordPress plugins for MailChimp integration. With this plugin, you can collect data to write better newsletters, create email signup forms, and grow your Mailchimp lists.

Pros

• Integrates with most form builder plugins
• Offers free and premium plugins

Cons

• No drag-and-drop editor for forms
• Will have to build newsletters in MailChimp, outside of WordPress dashboard

Pricing: Plugin is free and MailChimp service is free for lists up to 2000 subscribers.

10. Mail Optin

With Mail Optin, you can convert visitors into subscribers and schedule and send one-off or automated newsletters — all inside WordPress. You also have the options to segment your email list, automatically send emails when you publish new content, and restrict emails according to their category, tag, or custom taxonomy.

Pros

• Works inside dashboard
• Pre-designed templates
• Can integrate with almost any email marketing service to improve email deliverability

Cons

• No drag-and-drop editor — have to use WordPress Customizer
• Limited template selection

Pricing: Free version is available. Premium version offers plans for $79, $199, and $299 per year.

Wordpress Newsletter Signup

Once you’ve installed and activated a newsletter plugin on your site, you’ll want to add signup forms to your website to start converting visitors into subscribers. While the exact steps will depend on the plugin, the process is relatively the same.

Let’s walk through how to add a sign-up form to your website using the HubSpot WordPress plugin.

Go to HubSpot > Forms.

Click the Create Form button.

Select the type of sign-up form you want to create. For the sake of this demo, I’ll create a popup.

Add a featured image, callout text, and callout body. I’ll use the placeholder text “Sign up for email updates.” Configure the Form, Thank you, and Follow-up tabs as needed.

In the Targeting tab, you can choose which web pages you’d like the popup to appear on. Below I’ve set it to appear on any page with the keyword “blog” in its URL so that it appears on all blog posts.

Preview the email, then click Publish when you’re ready.

Here’s how it appears on my blog:

For more ways to add signup forms to your WordPress website using the HubSpot WordPress plugin, check out this Knowledge Base article.

Choosing Your WordPress Newsletter Plugin

A newsletter can help you engage and inform your audience, and encourage them to return to your site to read new content, make purchases, register for events, and more. A plugin can help simplify the all aspects of the process, from newsletter creation to sending to analysis.