COMMENTS
If you like heat maps you would probably like http://crazyegg.com/
Actually, in all of our eyetracking studies we frequently see that people WILL scroll if the design is effective -- but it depends on the design and content of the page. If you have good design and content above the fold and you indicate that there is more content below, people will scroll.
And to add to Greg's comment - yes people definitely do scroll so long as they're looking for "more of the same" or are convinced for some reason what they want is somewhere on the page.
This concept of "put everything important above the fold" tends to make developers put -everything- above the fold, and that just makes the page too complex for visitors to find what they want, and guess what? They leave, without scrolling.
However, if you can get them into the habit of scrolling, with partial but interesting information above the fold (such as only one headline and image visible), then there's a good chance they will keep scrolling.
I think it makes a lot of sense and it is something I have been doing effectively with my website. A lot great tips and tricks for Hubspot.
Thanks guys!
Good to see science backing up common sense. Interesting about people automatically clicking on images though. With the blog culture being so wide-spread I doubt the lack of scrolling when people find a page they like.
I love your blog. very good info.
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Thanks.
Great article. All of this is a common sense, but people always need to be reminded as there is so much that one needs to know when developing a web site.
Great post. Excellent pointers on how to correct each issue. Thanks
You know, one of the first things they teach you in art school is proper composition. We would analysis paintings by Rembrandt, Mondrian and others to understand how a viewer navigates the spatial elements of any given work.
When you place eycatcher with a promise for more info on the top site visitors are also more likely to scroll and you don't have to place all your important content on the top, what would be very head heavy.