With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. But do you know how best cater to this year's holiday shopping audience? Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? Don't let the holidays sneak up on you!
Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly.
General Holiday Shopping Statistics
9) 57.7 percent of shoppers say they’d like to receive a gift card this holiday season, which is the highest demand recorded in the survey’s history for gift cards or certificates. (Source) Tweet This Stat!
14) Nearly six in 10 holiday shoppers (59.9%) say they plan to take advantage of retailers’ sales and discounts to make additional non-gift purchases for themselves and their families during the holiday season. (Source) Tweet This Stat!
15) The average person will spend approximately $130.43 during the holiday season to take advantage of sales and discounts for themselves or a family member, up from $112.20 last year. (Source) Tweet This Stat!
16) Consumers cite sale and price discounts (41.6%) and selection (18.0%) as the top two most important factors in convincing them to shop with a particular retailer during the holidays. (Source) Tweet This Stat!
Online Holiday Shopping Statistics
24) The average holiday shopper plans to do 36% percent of their shopping online – whether they’re comparing prices, researching products, or actually making a purchase (up from 32.7% last year). (Source) Tweet This Stat!
28) Online shoppers will do slightly more than half (50.5%) of their holiday shopping--including checking prices, researching products and making purchases--online this year. (Source) Tweet This Stat!
32) 42.4% of online shoppers cite sale and price discounts and 20.4% cite selection as the most important factors in convincing them to shop with a retailer during the holidays. (Source) Tweet This Stat!
Social Media Holiday Shopping Statistics
Holiday Email Marketing Statistics
Holiday Mobile Marketing Statistics
49) During the 2010 holiday shopping season, social media and mobile capabilities were key drivers of sales on Black Friday with consumers using mobile devices for product reviews, promotions, price checks and to check-in while shopping at various stores. (Source) Tweet This Stat!