Do you develop solutions to optimize businesses' presence for demand generation success through all their marketing channels? Do you do something that sounds equally as unsexy and immediately sends your friends into a slumber at cocktail parties?
B2B is sooo boring. Too boring for Facebook, right?
Pshh, no way! B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. All of 'em.
So whether you're looking to get started on Facebook, convince your boss Facebook isn't reserved for B2C companies, or just give your presence there a little extra love, take a look at these Facebook page cover photos from other B2B marketers. It should get your creative juices flowing, and let you see the different ways B2B marketers can approach that giant chunk of visual real estate at the top of the new Facebook business pages.
1) The BOSS Snowplow
Welcome to Boss country, indeed. This manufacturer of snow removal equipment (and HubSpot customer!) has a cover photo that will jump out of the computer and bulldoze you if you don't like their page. I particularly love the way "The Boss" is outlined in the bottom left photo that really hammers home their epic point ... that these guys are BOSS! (Nineties slang, anyone?)
2) Intel
Intel's cover photo is ... well, it's pretty weird. It's kind of hard not to let a giggle slip out when looking at that little yellow guy. Or girl? Either way, this is about the last thing anyone would expect to see when stumbling upon Intel's Facebook page. But it actually does make sense -- it's part of their SciArt Series, which is a collection of art celebrating scientific breakthroughs at Intel's International Science and Engineering Fair. And since new art is added pretty frequently, we're excited to see what else graces the cover of their Facebook page in the future!
3) Dropbox
Dropbox leverages one of my favorite tactics for engendering love in the hearts of your audience ... being adorable. First of all, this looks like the happiest place on earth. Maybe colored pencil just has that effect on me. Second of all, what's cuter than that little smiling stick figure guy flying the red plane? Do you see him? Fly safe, little guy! Plus, Dropbox carries over this design to their Twitter account and website for a consistent brand experience.
4) Forrester Research
Forrester Research is an independent research company that prides itself on its objectivity and pragmatism, which is why this cover photo is so appropriate! Instead of using a photograph of their researchers, they've echoed the objectivity of their research through the use of silhouettes to represent their researchers. Now those are some faces I can trust.
5) PR 20/20
But that doesn't mean you can't show your employees' smiling faces! HubSpot agency partner PR 20/20 shows off their team in their cover photo, providing a more personal experience for clients that visit their Facebook page. It doesn't hurt that they're all wearing nice shades of blue that echo their company logo ... and that they're a pretty handsome bunch, to boot! Oh, PR 20/20, you heartbreakers!
6) Deloitte
You can also showcase your employees in a new light -- one outside of the office -- like Deloitte has done in their Facebook cover photo. They've selected the Deloitte China dragon boat team in action as their cover photo, and I gotta say it humanizes the brand a bit. It's nice to see an organization many might consider "stuffy" doing something pretty darn cool outside of their office's four walls.
7) W.B. Mason
W.B. Mason's cover photo has that antique look that embodies the W.B. Mason mascot (can you call him a mascot?). Makes sense, since they've been going strong since 1898 -- probably because they're adopting inbound marketing methods like using Facebook ;-)
8) Salesforce
Salesforce is focused on promoting the social enterprise -- the company description on their Facebook page is, "Born Cloud. Reborn Social." So it only makes sense that they use their Facebook cover photo to promote not only their own investment in the social enterprise, but also their investment in one of their customers, too. Caesar's Palace is actually a customer success story for Salesforce, and they're doing what all B2B organizations should be doing in this cover photo -- giving some serious customer love ... with a touch of whimsy, of course!
9) Weidert Group
Of course, you could always just fall back on creating something beautiful. This cover photo from one of our awesome partners is bright and eye-catching, but still showcases simple and clean design. Take those white icons in the upper-left corner, for example -- they give indications of what Weidert Group might do, but it doesn't give away the farm. Like any great cover photo, this one grabs your attention so you're compelled to learn more about the company.
10) General Electric
General Electric is a common visitor on our social media rockstar lists, because they inspire you to think outside the box when you're working in a traditionally dull industry. If you haven't already, I recommend you take a look at the cool things they're doing on Pinterest for more inspiration. But this cover photo positions them as a classic icon -- a beacon of light! -- for the energy world. There's nothing wrong with a little simple elegance now and again.
11) Yoh
Yoh is a HubSpot customer that provides HR outsourcing solutions. Their cover photo is excellent because it promotes something everyone can support -- National Military Appreciation Month -- and it also relates back to their business in some way. Yoh can help their clients hire military veterans, a cause everyone can get behind and is happy to see promoted on social media by a company who can actually help the cause.
12) HubSpot
Finally, a shameless plug for our own Facebook cover photo ... but we actually think it's pretty cool. Why? Because this new photo (we used to have an orange-ified Boston skyline) helps us promote one of our events. You might remember that the new Facebook page Timeline design restricted your ability to make your photo a call-to-action -- but when you click on this photo, the description includes a link that leads to the landing page on which you can register for The Science of Inbound Marketing, what we hope will set the new record for the world's largest webinar!
What other B2B organizations have excellent Facebook page cover photos? Share them in the comments!
Image credit: FailedImitator


Kim Phillips 9:20 AM on June 28, 2012
https://www.facebook.com/lucidmarketing
Andrea 9:47 AM on June 28, 2012
Some really nice examples here. The mix of large and small companies is nice. I handle social media for a B2B company and am always looking for ways to improve our social presence.
https://www.facebook.com/berrymeansbiz
Dorien Morin-van Dam 9:59 AM on June 28, 2012
I like the images and some certainly stand out. Great job of selecting some (otherwise) pretty boring companies and showcasing their cover images.
One note: As you are teaching B2B on Facebook (and I agree, it can be done and is invaluable for my business; social media management) I couldn't help but notice that the only page 'liked' was your own HubSpot page! Either Corey Eridon, the writer of this article took the images while on his own profile and did not take the time to stop and like (and engage), or you as a brand are not 'practicing what you preach'. I make it a point to 'like' a page, especially if I am going to use the image in an awesome blog post!
Come check us out at http://facebook.com/moreinmediacompany
Dustin DeTorres 10:11 AM on June 28, 2012
Awesome ideas! Maybe I'm a little biased but the one we made for Highwinds is pretty cool too:-) http://www.facebook.com/Highwinds
Eliana Posada 10:32 AM on June 28, 2012
Facebook cover photos, a great space for creativity!
Greg Cooper 10:39 AM on June 28, 2012
You gotta stop making sure you promote at least one of your partners in these posts. The PR 20/20 is nothing special at all. There are way better examples out there.
Kyley Eagleson 11:26 AM on June 28, 2012
I love these! I created our cover photo for my company, I think it is a great space for creative expression! Plus it was really fun to make! http://www.facebook.com/heritage.enviro
surveyor 11:37 AM on June 28, 2012
here's one we just rolled out http://facebook.com/landsurveyorsunited
Sourav Saha 1:31 PM on June 28, 2012
Awesome collection. Thanks for sharing & keep up the good work.
But unlike Dustin, I'm a little biased with our Facebook Page design too : http://www.facebook.com/webaholicindia
Larissa Segui von Hartenthal 2:34 PM on June 28, 2012
Those are really nice, but I think some of them could be more creative.
That's what I have asked to my web agency, take a look: https://www.facebook.com/NeoGrid
Brian Szejka 4:17 PM on June 28, 2012
Way to go BOSS, beautiful photography! Jacobson Rost, a great creative shop in Milwaukee & Chicago, is always proud when our clients are recognized for the great work we do together!
Karina 4:52 PM on June 28, 2012
Great picks!
jessie basu 8:35 PM on June 28, 2012
in present time, social networking sites like facebook and twitter have become a great and easy medium for marketing and connection to consumers... nice ideas to increase fan numbers on FB... thnk u... :)
Holly Fawcett 5:55 AM on June 29, 2012
I can't believe that Salesforce was included! Yeah it's cool but they committed a cardinal cover-pic sin by adding a "Like" button!! My favourite is Mason - old school chic.
Check out our one as well: facebook.com/socialtalent
Adam 6:40 AM on June 29, 2012
Loving these cover photos, so inspiring indeed.
Self-Service Arizona 9:44 AM on June 29, 2012
Thanks for pointing out that you actually can judge a book by it's cover. We prepare legal documents for Arizona family law, wills & trusts, business start-ups, and real estate forms (by function), but what we really do (by form) is help people.
Zoe Geddes-Soltess 11:48 AM on June 29, 2012
I have to agree with you on the Intel and Dropbox cover photos. They can't help but make you smile :)
Zoe Geddes-Soltess
Community Engagement, Radian6
Susan Tam 12:02 PM on June 29, 2012
These are really nice covers and good tips! I'm always looking for ways to improve and gain more followers on my company's FaceBook Page: https://www.facebook.com/pages/TimePayment-Corp/91813905100?ref=tn_tnmn
The Krishna Key 1:56 AM on July 05, 2012
The simple cover photos with light sense of humor like the dropbox, intel conver images and indirect call to action cover image like hubspot's are pretty effective.
Keep it short and simple applies to the cover images too :)
CoverForFacebook 12:39 PM on July 05, 2012
Download Cover for Facebook Timeline http://freecoverforfacebook.com . Many Cool cover :)