Lately, I'm sure you've noticed there's been no shortage of buzz about the value in leveraging visual content for marketing -- particularly when it comes to social media marketing. And sure, most will agree that visual content is easier on the eyes. But does it work?
Looks like it.
According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it's also driving engagement! Here are some highlighted stats from the infographic that make the case:
- On Facebook, videos are shared 12X more than links and text posts combined.
- On Facebook, photos are liked 2X more than text updates.
- 42% of all Tumblr posts are photos.
- On YouTube, 100 million users are taking a social action on videos every week.
- Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.
The infographic also features a timeline about the recent growth of visual content on the web. Check it out below, and if this infographic isn't enough to convince you that you should start investing in visual content, we've got 19 more data-driven reasons right here!
What roles does visual content play in your marketing?
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Nettie Reynolds 5:40 PM on August 21, 2012
really good post and graphic! thx for information.
Varghese Keerikatte 8:08 PM on August 21, 2012
The information you provide is fantastic and very educational.
Thanks,
Keerikatte
Thomas Gallagher 8:53 PM on August 21, 2012
Loved the post and infographic. Noticed post said Tumblr is 48% and in the infographic it say 42%?
Pamela Vaughan 9:01 PM on August 21, 2012
@Thomas: Whoops! That was definitely a typo. All fixed now -- thanks for bringing it to my attention :)
Geoffrey Gordon 10:49 PM on August 21, 2012
Hi Pamela
What a breath of fresh air...
I must say that, after yesterdays blog post on infographics with power-point, your infographic proves that using a professional design program makes a major difference. There is no way this was done in power point, my guess is illustrator. :)
Anyways, this is such good news to me as I love creating useful images and info-graphics. Visuals do trump text only, although, you probably need a little text for intro purposes like you have done on this blog and for SEO purposes.
Massive thumbs up Pamela.
Ronnie Bincer 1:01 AM on August 22, 2012
Kinda hard to believe the stats on G+ when we know most of the activity there is 'private'... so you don't really know how much visual activity is being shared there now do you? We can postulate that it is a lot, but it seems deceptive to show it as low as you do (without any footnotes, etc.) FB defaults to public shares, G+ defaults to Private... makes a big difference!
Christine Kinch 3:54 AM on August 22, 2012
HI & Thanks for another great blog. The bright colours and fun feel to your infographic is easy on the eyes and comprehension. Any chance of a blog post on creating infographics that have a more serious feel to them. Some companies like to keep a very professional lean and would prefer to avoid using cartoon characters. Keep up the great posts and thanks again.
James 11:53 AM on August 22, 2012
Patricia,
how do you define "Take a Social Action" in point number 4?
Can you elaborate?
Drewry 1:22 AM on August 23, 2012
Which is exactly why I keep stressing the importance of keeping web content fresh and relevant!
Drewry 8:17 AM on August 23, 2012
everyone knows "quality content marketing," helps build [internet job security], in terms of getting better search engine rankings, more traffic from social networks in search engines, increase Google page rank, in addition to possibly increased online advertising revenue. Your Facebook video viewing comparison is quite interesting. I wonder what today's stats are about "YouTube video views vs. Facebook video views."
Nazmul Alam 1:15 AM on August 24, 2012
The info graphic is really worth reading.Comparing and calculating all these stats and data, online marketers should be very much innovative and creative how they utilize their brands through this visual contents and posts to improve inbound marketing and generate more revenue.
Linda 3:20 PM on August 27, 2012
Although this is cartoonish I sure like the idea of presenting data this way. Would be interesting to see a more serious/less cartoonish application for use in b2b financial services marketing.