How important is mobile optimization to your ecommerce website? If going mobile isn't already one of your priorities this year, you might want to clear some space in your strategy for it. The following infographic, brought to us by the folks over at digital marketing technology company Monetate, highlights the impressive growth in traffic (103%!) from smartphones to leading ecommerce websites over the past year.
The infographic also calls attention to the battle for smartphone supremacy between Android and iPhone devices, both of which represent the most growth in smartphone-driven traffic to ecommerce sites. Furthermore, the graphic analyzes the various shopping activities of smartphone users as well as the mobile marketing tactics currently being used by marketers, with website mobile optimization topping the list at 46%, followed closely by mobile apps (45%), and trailed by mobile email optimization at 35%. Check it out!
(Click infographic to enlarge.)
How are you leveraging mobile marketing for your ecommerce business? Have you noticed an increase in traffic from smartphones in the last year?
Inbound Marketing Blog Feed
Rick Noel 4:37 PM on August 23, 2012
This data further reinforces the need for businesses to ensure that their website and its key functions are accessible from smartphones as this trend will continue and even accelerate. A good example is to make sure that homepage is not 100% flash based, else say goodbye to iPhone/iPad users. This also create some great mobile marketing opportunities for businesses to engage in location based advertising. Thanks for sharing.
Rosie 4:14 AM on August 24, 2012
Great infographic, it reinforces the need for businesses to ensure that their websites are mobile optimised and shows that it's not just a fad.
Manmohan 5:34 AM on August 24, 2012
Good information . I work for McGladrey and there's a white paper on US online retail on the website ( http://bit.ly/HJbEFy ), with information on E commerce, defining its scope within the retail industry
Niall 6:46 AM on August 24, 2012
Really interesting article. In just a short space of 3 months you can get so much difference in traffic from mobile.
With more people browsing on tablets and phones on the go this is only set to increase!
Addie 12:13 PM on August 24, 2012
I hate having to do anything web-based on my smartphone. It's a combination of things taking forever to load, and having to scroll and zoom absurd amounts to find things. I suppose it's a good argument for making sure that your (general use) site is mobile friendly.
professional copywriting 3:49 PM on August 24, 2012
Commerce, especially in industries like retail and hospitality, is going to be the first thing that has to come to terms with mobile technology. Consumers have made internet search a big part of their purchasing process now and mobile devices allow them to research products and compare prices while they are making a purchase. Mobile internet use is the Yellow Pages of the 21st Century and small businesses should be making themselves mobile friendly right now, rather than allowing their competition to get ahead of them in this area.
cut mrp 5:05 AM on August 28, 2012
hi,
ur blog is so helpful in small business...
Maria 10:52 AM on August 28, 2012
This infographic is great! The number of people using their phones for e-commerce is much more than I would have thought. I'm sure this will only grow and makes it more imperative that companies have a solid working mobile app.