So, you like us. But do you like like us? As in, would you put it up on Facebook?
That's the question Lab42 set out to answer -- they asked 1,000 social media users how they felt about 'Liking' a brand on Facebook. And as it turns out, people take Facebook brand pages pretty seriously. Like, it-matters-more-than-your-website serious. Wowza.
So if it's that important, how do you get people to 'Like' your brand's Facebook page? Well, this infographic will break it all down for you -- Lab42 asked respondents to identify what motivated (and prevented) them from showing their support for brands on Facebook. The results are interesting, and they actually bring up a few new feature ideas Facebook should consider if it wants to keep business owners and marketers happy. Here, take a look for yourself to see what the people are saying!
(Click infographic to enlarge image)
Has this breakdown of the motivators for 'Liking' Facebook pages made you rethink your Facebook marketing strategy?
Inbound Marketing Blog Feed
Matt Janowski 12:44 PM on September 25, 2012
Interesting stuff. Free sells and that reflects accurately in your infographic. 99% of my Facebook materials I offer for free because the contact information is truly that valuable. Great article once again!
Rubab Mirza 2:46 PM on September 25, 2012
The Hubspot Blog is the wiki of digital marketing.Your blog posts are spectacular ....
Christina Tarkoff 3:35 PM on September 25, 2012
This is one of the best infographics I have ever seen cuz it "reads" great. I love that it tells a story the exact same way as a good blog post - compelling copy, bullet points, etc. Not to mention it illustrates noteworthy facts and figures.
Dominic Uwajeh 6:01 PM on September 25, 2012
You really hit the nail with this post and its quite the truth about people and Facebook or more generally people and social websites
irfan 5:23 AM on September 26, 2012
Very informative, interesting and great infographics...
Nazmul Alam 5:35 AM on September 26, 2012
Nice Article. This infographic opens a horizon for the online marketers and brand experts and rethink about branding their products & services. Choices and preferences of the customers really never take it as a granted by the companies but now online marketers will do something new & creative for branding their products & services.
Nebulas Website Design Braintree 7:20 AM on September 26, 2012
Interesting stat. I guess Facebook Brand Pages are preferred because people spend a lot of time on Facebook throughout the day and feel comfortable in the FB surroundings knowing it's a safe website.
Morten Myrstad 4:59 PM on September 26, 2012
This info graphics is highly interesting, but could also be really misleading if you are seeking to build lasting and loyal customer relations through social media. Why? Because you could be chasing your not-ever-to-be customers and forget your real prospective prospects.
If I understand the facts in the info graphics correctly:
- 55% likes a brand motivated by promotions/discounts and free givaways
- 52% wanted a free item
- 46% could not afford the brand’s product,
- 46% had ”no intention” to buy from a brand.
So why should we then listen to the 50% part saying that ”the brands Facebook page is more useful than its website"?
Would it not be smarter and more productive to listen to:
- the 25% that are loyal customers/motivated by brand trust?
- the users that are more interested in learning about new products than print off coupons?
- And maybe to the 50% saying that the brands website is more useful than the brands Facebook page?
It really boils down to who your real customers and prospects are - not who your coupon-seeking "fans" are.
Tarjinder Kailey 11:18 PM on September 26, 2012
Cool Infographics!
Everyone loves Images. This is one of the best reason why it was so easy for Pinterest to gather millions of pinner. Pinning now! :-)
Cassandra Vale Collins 12:06 AM on September 27, 2012
Facebook helps marketers to promote their businesses online. With their million of users worldwide, you can say it is necessary to think of best ways to get the attention of your target audience! Awesome Infographics is the key ;-)
Amber King 12:24 AM on September 27, 2012
This is really interesting. I believe the reason for this is because most consumers have Facebook account so instead of checking the website, they can just check the brand pages there.