A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. In fact, we wrote an entire ebook about how to set it up.
Problem was, the new layout and design wasn't available to everyone yet. So you may have learned what you'd have to do eventually ... but you couldn't actually, you know, do it.
Wait no longer, marketers! The new LinkedIn company page design is HERE! Go set it up! Right now! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. But that's not what this post is for. This post is to highlight some of the companies that have already set up their pages -- they were included in the beta -- so you can get a little inspiration for your own page! Let's take a look at the new LinkedIn Company Pages in action.
5 Examples of the New LinkedIn Company Pages You Should Check Out
1) Dell
We're featuring Dell's page here to teach a lesson about getting around the 'About' section. Do you notice how with the new pages, the 'About' section has been moved to the bottom of your page? Well, if that bums you out, you can do what they've done, and incorporate a little snippet about who you are right into your brand spankin' new cover photo!
2) Hewlett-Packard
However, I do like the more creative, artistic cover photo that HP has created. There is still copy on there that explains who they are ... it's just not so literal as what Dell has done. Their copy is more inspirational, and probably encourages people to investigate their LinkedIn presence a tad more than some generic boiler plate copy. This speaks to what HP believes in.
3) AT&T
Speaking of diving in to your company page more, if someone was inspired enough by your cover photo to want to explore what you do, they might venture over to the 'Products & Services' section of your LinkedIn page. I hope you're prepared to leverage this section to its fullest! With the new pages, this element of your profile is now much more prominently featured on your homepage. Take a look at how easy it is to see on AT&T's page, for instance:
If you were to click 'See all,' you'd be taken to the new 'Products & Services' page which, frankly, isn't that much different. However, one really cool new element is the prominence of recommendations. Now, visitors can see who in their network has recommended your products or services. That whole element of social proof is pretty darn strong!

4) Citi
If you're worrying what on earth to put in that new cover photo of yours, consider the creative spin Citi has taken. They've actually turned their's into a timeline of their company history -- a perfect alignment with the horizontal cover photo! You could also repurpose the cover photo you're using on your Facebook Timeline if you just adjust the dimensions a tad!
5) HubSpot
Of course, we wouldn't leave you without a sneak peek at our own LinkedIn page. It's not just because I love looking at how happy our inbound marketing software makes my coworker Pam in that cover image. It's because I want to highlight one last feature of the new LinkedIn Company Pages -- the ability to target your page posts. Now, that is not a new feature. But you might not have even know it was a feature before, because it was kind of hidden.
So, see our most recent update? If we wanted to, we could target that to only a select audience of our LinkedIn followers! We love the greater emphasis on personalization we're seeing here ... as you may know, we're also pretty big fans of greater personalization abilities in marketing.
Are you going to set up your new LinkedIn company page? Are you taking the new layout as an opportunity to get more creative with your LinkedIn presence?
Image credit: garryknight


Clio Davies 12:21 PM on October 04, 2012
Unfortunately, we are finding a few teething problems - possibly because everyone is trying to update at once! I manage two company profiles, neither have which I have been able to upload a cover photo to without instigating an error message. On one of the profiles it has deleted all but the most recent update.
Definitely a good idea but some way to go to improve - technically behind some other leading social sites.
Smruti Ranjan 1:06 PM on October 04, 2012
The interface is quite low profile as compare to the previous one. It was easy to locate things in a company page. The look-n-feel of company description and other company details are still need to be improved.
As its Linekdin, I hope for the best. I liked the Cover image for company page though.
Rebekah Donaldson 3:59 PM on October 04, 2012
Yes, need to update ours and several clients' LI company pages. So much to do, so little time.
Josh Carroll 4:12 PM on October 04, 2012
These pages are really effective, especially if you use landing pages on your site. I noticed an immediate impact in my referrals.
Cyn 4:50 PM on October 04, 2012
Glad I'm not the only one having trouble uploading a cover pic.
Pat Chiappa 5:43 PM on October 05, 2012
is this update for the free subscription to LinkedIn?
Joana Ferreira 10:34 AM on October 08, 2012
Are these new features available in the UK too? I haven't actually seen any of these new page formats so am wondering if this is so new that it hasn't quite hit the UK yet?
Clio Davies 10:43 AM on October 08, 2012
Pat and Joana, this feature is now readily available to all LinkedIn users (including free subscribers and UK). The 2 accounts I manage are both UK accounts. If you go to your company profile (and you are the administrator) it should automatically suggest to upload a cover image now.
Cyn, picture upload is now working - hope this is resolved your end too! The trick seems to be to not enlarge the crop size they use as default!
John 5:35 AM on October 09, 2012
Can you guys give an approximation as to the length of time it takes to completely and fully setup this one on linkedin for a business?
Clio Davies 12:26 PM on October 09, 2012
John, time to setup will largely depend on what you already have available. If you are copying a cover photo, copy, services, content etc. from your library or website it won't take long to set up at all but if you are having to start from scratch and create your own cover image and content this may take a little longer.
Generally speaking it is fairly simple to set so should not take long.
John 8:38 PM on October 09, 2012
Hi Clio,
Thanks for the response. Yes, it would be starting from scratch. Do you think a week would complete the setup or does it usually just takes days? We have a person in charged of managing our social media accounts so I want to know how long it usually takes to complete this tasks if the person to do it would start from scratch and prepare all the content from square one.
Clio Davies 10:19 AM on October 11, 2012
Hi John,
I think a few days at most - it really isn't too much work but this would depend on how many services you may need to add and whether you are using copyright free stock images or creating images for them.
Cover photo may take longer depending on how creative you are able to get and again whether you are using stock images. But days rather than a week should be plenty!
Essentially if you already have a business up and running you should emulate the branding and copy as much as possible - again this will save time and enforce your branding and tone of copy.
Clio
Mar 7:01 PM on October 11, 2012
what are the dimensions of the new header image?
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