This time of year is busy for everyone -- but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season. Whether you're B2B, B2C, ecommerce, or brick-and-mortar, you've got some serious planning to do.
That's all well and good for marketers with boundless resources, but what about the rest of us? Which marketing channels should we be investing in? How are shoppers looking for us -- and hopefully finding us -- in the 2012 holiday season? Should I be optimizing for mobile, and if so, should I choose mobile email, mobile search, or something else? These are the kinds of questions we set out to answer in our latest factbook, 47 Stats for Remarkable Holiday Marketing Campaigns -- and in this infographic that pulls out some techniques that other marketers are using this holiday season.
Use the holiday marketing factbook and this infographic to learn what other marketers are doing, what consumers expect from your holiday marketing campaigns, and how you can squeeze the most results out of your marketing efforts over the next several weeks!
Top Marketing Techniques for the 2012 Holiday Season
(Click infographic to enlarge)
How are you preparing your marketing for the holiday season? Share your tips in the comments!
Inbound Marketing Blog Feed
Andrew Mills 3:24 PM on November 23, 2012
The holiday's are such a big time of the year for marketers. Interesting to see such a big increase in mobile applications from last year.
Dimitris Patras 3:52 PM on November 23, 2012
We intend to push traffic through facebook advertising -> landing page(discounts, coupons, donate gifts), with a paid e-mail & sms marketing campaign, short webtv/radio spot and youtube marketing+google adwords. Since we are in the e-shop market, we are considering of a tv commercial but there are budget issues.
Me 8:33 AM on November 25, 2012
These statistics are only for the US right?
Stephen J Vincent 3:48 PM on November 25, 2012
Everyone with a business needs to constantly invest in moving their business along improving results by testing and using what works best.
This especially applies in the holiday season, but also throughout the year otherwise the business will not remain sustainable? A great article which we like.
brand workshops 10:37 PM on November 25, 2012
Awesome infographics, Desmond! Almost everyone combines traditional marketing with web 2.0 marketing. It's always a win-win stragety as it covers all forms of media.
Nazmul Alam 5:13 AM on November 26, 2012
This is a great article at very appropriate time which focuses on holiday season in the US. Although it covers Only US buying habits and trends particularly in this festive season, online marketers can learn important lessons also.Different brands optimize and design their business strategies and implement mobile marketing tools and promotion which smart phone and tab users should love most. Thank you Hubspot for this useful blog and we are looking forward for more development and changes.
Jonathan Thompson 1:30 PM on November 26, 2012
Hello,
Thank you for writing this article. ow were the stats for the infographic obtained?
JT
SEOEnquirer 10:42 PM on November 26, 2012
I am surprised the mobile optimized sites is only 84%. Responsive themes are all the rage now.
Baytech Web Design 3:10 AM on November 29, 2012
Thanks for sharing this superb one...I am from B2B background so i know all the conditions.Nice post