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You Oughta Know Inbound Marketing

 

.

"Oughta Know Inbound Marketing"
By HubSpot's Rebecca Corliss

If I make one more call
I might go punch a wall.
No one understands
That this doesn't work.

They hang up cause I'm a creep.
The mail I send they don't read.
They always find a way to
Ignore me.
I'm interrupting their lives
So they threaten me with knives.
I didn't think that marketing was like torture.

Cause the calls, direct mail
TV ads, they all fail.
And they aren't getting me anywhere. They don't work.
No!
And every time I try to sell
'Didja know that I'm told I should go to hell?
Then I cry. Then I cry.
And you wonder why.

I want leads
To come to me.
Fix our SEO
Get some inbound links.
RSS
Let's get blogging.
Why don't we just use inbound marketing?
You. You. You. Oughta know.

Get my page rank up.
Tag my content.
Fix my landing page.
Let them come to me.

Now I can blog, I can tweet
Publish things you will read.
Won't have to bug you in the middle of dinner.
Google me organically
Search results one two and three.
You need my products? Uh huh. Yeah you'll find me.

Cause the calls, direct mail
TV ads, they all failed.
And they weren't getting me anywhere. They don't work.
No!
And every time I tried to sell
'Didja know I was told I should go to hell.
Then I cried. Then I cried.
And you wondered why.

Now my leads
They come to me
Fixed our SEO
Got some inbound links
RSS
Now we're blogging
Thank god now we use inbound marketing.
You. You. You. Oughta know.

Remix Your Own "Oughta Know Inbound Marketing"

Here are all the component pieces of the song and video, all are yours to use however you like.  If you make your own video and put it on YouTube, leave us a link in the comments below.  Maybe we'll give out prizes or something if a lot of people do it and we see something creative and fun.  (You should be able to download each file by right-clicking on it.)

MP3 Audio of the entire song (4MB)

MP3 Audio of just the lyrics (4MB)

MP3 Audio of just the music (4MB)

MP3 Audio of just the drums (4MB)

MP3 Audio of just the bass guitar (4MB)

MOV Video of the entire song (60MB)

Just to be clear, the song, the audio tracks and the video are all licensed under Creative Commons, Share Alike and are Podsafe. So take it and re-mix it, and share it!

Creative Commons License  Oughta Know Inbound Marketing by Rebecca Corliss of HubSpot is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License


Credits:

Rebecca Corliss (@repcor): Lyrics and Vocals
David Fisher (@tibbon): Accompaniment and Music Recording
Mike Volpe (@mvolpe): Mean Boss Dude in video
Ellie Mirman (@ellieeille): Marketer in video
Pamela Seiple (@pamelump): Marketer in video
Rick Burnes(@rickburnes): Marketer in video
Aaron White (@aaronwhite): Marketer in video
James Vaughan (@J_Vaughan): Marketer in video

Posted by Mike Volpe on Mon, Dec 08, 2008 @ 07:46 AM

COMMENTS

THIS IS AWESOME!! So dead on!

posted on Monday, December 08, 2008 at 8:29 AM by Heather K. Margolis


Excellent poem Mike. This may go viral real well. Digg !! and I give you a BUMP for it.

posted on Monday, December 08, 2008 at 8:43 AM by Federico Munoa


You made my morning! I loved it! Even better - the message is just what a whole lot of people need to hear.

posted on Monday, December 08, 2008 at 9:11 AM by Bob Poole


That's really funny. Thanks for sharing the original MP3s!

posted on Monday, December 08, 2008 at 9:17 AM by Yoav Shapira


AWESOME! It's funny and delivers an on-target message - nicely done! (now, I've got to call Adam Orikos (sp?) back today or tomorrow...)

posted on Monday, December 08, 2008 at 10:06 AM by Chris Kauza


Beyonce (Sasha Fierce),  
 
Madonna and Brittany better watch out, they ain't got shit on you girl...You Go.

posted on Monday, December 08, 2008 at 10:13 AM by Jeunelle Foster


Well done, and @repcor has a great voice. Nice work!

posted on Monday, December 08, 2008 at 10:17 AM by Adam Cohen


That was great! But seriously, search engine traffic is everything. That's just my two cents worth.

posted on Monday, December 08, 2008 at 10:49 AM by Blog Expert


Thanks for the morning smile. Informative, creative, and fun.

posted on Monday, December 08, 2008 at 11:05 AM by Tom


Well done! Loved it! But is it preaching to the choir? Those that view it already "get it". And those that don't get it will probably never see it. Even if someone sends it t them, they won't get it--or?

posted on Monday, December 08, 2008 at 11:05 AM by Michael Mallory


This is so funny, I fell off my chair! 
 
Delivering Net Profits to Your Business, 
Willy Lim 

posted on Monday, December 08, 2008 at 11:09 AM by Willy Lim - Small Business Marketing Expert


Very funny. What a well-written cover on Alanis' song, I love the lyrics! Not to mention it's a great message...

posted on Monday, December 08, 2008 at 12:24 PM by Grace Boyle


You nailed it

posted on Monday, December 08, 2008 at 12:29 PM by Ed


Awesome, Thanks to @Pistachio for tweeting it

posted on Monday, December 08, 2008 at 12:33 PM by Phil Buckley


Thanks for sharing this great video! I wonder what it will take for folks to get the message? Maybe this will do it! 
 
I posted a link to your YouTube vid on my blog so that my readers can see it, too! 
 
PS - This woman has a great singing voice!

posted on Monday, December 08, 2008 at 12:37 PM by Bobbi Jo Woods


Awesome video with good relevance. Loved it.

posted on Monday, December 08, 2008 at 12:38 PM by Armando Gonzalez


as a consumer...this is so on the mark!!!!!!!!! I'm not in marketing - I just stumbled on you....

posted on Monday, December 08, 2008 at 12:58 PM by jane


OMG - that is fantastic! Great message and great job on presenting it!

posted on Monday, December 08, 2008 at 1:43 PM by CoronadoCookie


Excellent! I would love the opportunity reference this and "pull apart" the lyrics in a presentation I'm making in March - who would I speak to, to get the OK?

posted on Monday, December 08, 2008 at 1:43 PM by Jodie


@Jodie - Go for it. The content is under a creative commons license, so do whatever you want with the lyrics and files. We'd just appreciate a link or credit to HubSpot (this article)

posted on Monday, December 08, 2008 at 1:53 PM by Mike Volpe


Thanks Mike! It would be in handout form first - I'm presenting at an Amazon resort that doesn't have electricity (I know... I know... talking about the internet under a thatched roof and no computers... it'll be an experience, that's for sure). However, I'll be making a "Here's everything I referenced in my talk" page for when everyone gets back to what we deem to be civilization ;)

posted on Monday, December 08, 2008 at 2:30 PM by Jodie


Awesome, Awesome, Awesome!! And a great message, too!!

posted on Monday, December 08, 2008 at 3:00 PM by Sprite


Nice work - keep it coming!

posted on Monday, December 08, 2008 at 3:16 PM by Duncan


Now that is funny!  
 
Bobby W Parker 
<a>www.nor-son.com<a> 

posted on Monday, December 08, 2008 at 6:33 PM by Bobby Parker


Great video and perfect message. The guitar hero guitar was a little too much, but what are you going to do.

posted on Monday, December 08, 2008 at 6:50 PM by Ryan Martin


Great. Blogged and twittered!

posted on Monday, December 08, 2008 at 7:35 PM by steve Garfield


This is so AWESOME! And sooo true!! Very nice work.

posted on Monday, December 08, 2008 at 10:29 PM by Rick Nielsen


So true - this is fantastic! GREAT JOB!

posted on Monday, December 08, 2008 at 10:57 PM by Missy


Very funny - brightened up my morning!

posted on Tuesday, December 09, 2008 at 3:30 AM by Paul Stallard


Fantastic Grr8 way to get your message across,enjoyed it. 
 

posted on Tuesday, December 09, 2008 at 10:54 AM by Don Goldwyn


Real Entertaining

posted on Wednesday, December 10, 2008 at 6:52 AM by Plan Health Clinic


I still won't buy whatever worthless crap you're selling.

posted on Wednesday, December 10, 2008 at 9:48 AM by Duncan Macdonald


That is a great poem and so TRUE! 
If you want them to come to you, join our team!!

posted on Wednesday, December 10, 2008 at 10:33 AM by Beverly


Seriously, if this is how you are spending the VC's money I would stop investing altogether. Not to mention that what you did is illegal!

posted on Wednesday, December 10, 2008 at 11:40 AM by Evan


That is great! Of course this is only going to help you own the first page in Google for "inbound marketing". Currently 2 top 10's for the blog.hubspot.com, 2 for hubspot.com, 1 for the video on youtube.com and this page is not even in there yet. Great viral piece! Google Inbound Marketing SERP

posted on Thursday, December 11, 2008 at 9:22 AM by James Svoboda


Google Inbound

posted on Thursday, December 11, 2008 at 9:23 AM by James


Rock on!

posted on Thursday, December 11, 2008 at 9:28 AM by Hank


V-I-R-A-L!

posted on Thursday, December 11, 2008 at 10:02 AM by Gordon Montgomery


Love it! I plan to forward on....

posted on Thursday, December 11, 2008 at 10:24 AM by Linda Shaw


Loved the video sooooo true!!

posted on Thursday, December 11, 2008 at 10:32 AM by ned


That is the funniest thing Ive seen in a long time. The lyrics are right on and its sung just the original is. 
 
Very Creative!! Good Job!

posted on Thursday, December 11, 2008 at 10:33 AM by Jon - CuriousRead.com


I think it's amazing. Alanis would only agree. What should be illegal (and I've done it too...) is solicitation. But that's all old school. Class is in, people...and the teacher's got a great voice too btw:) ACE job you guys:D I love HubSpot:)

posted on Thursday, December 11, 2008 at 10:42 AM by SPDworks


"Be amazing, be disruptive!". You are.

posted on Thursday, December 11, 2008 at 11:08 AM by BigBrand


This video was Awesome! It really is catchy, can I put it on my website? Thank you in advance and thanks for breaking up the staleness.

posted on Thursday, December 11, 2008 at 12:29 PM by James Lay


Nailed it!

posted on Thursday, December 11, 2008 at 12:39 PM by Toby


Great! Great! Great!

posted on Thursday, December 11, 2008 at 12:45 PM by michael


Wonderful. Makes my brain smile.  
Thanks from Germany. 
I'll Forward Forward Forward

posted on Thursday, December 11, 2008 at 12:51 PM by Ralf


I'm glad to be part of the SEO, Viral revolution! This rocks! Thanks from zGREENiac.

posted on Thursday, December 11, 2008 at 1:14 PM by zGREENiac


@James Lay - Yes, you can put it on your website using the YouTube Embed code on this page - http://www.youtube.com/watch?v=4-lGe5MnBlY - To embed a video, just copy the code from the "Embed" box on that page — you can find it in the "About This Video" box when you're watching the video. Once you've copied the code, just paste it into your website or blog to embed it.

posted on Thursday, December 11, 2008 at 2:18 PM by Mike Volpe


Awesome we are passing for somethings similar, jajajajajaja 

posted on Thursday, December 11, 2008 at 3:17 PM by FENIX TRAVELER


If I'd only known that this video was availabe as over the last two days I've been facilitating a course on marketing. The attendees would have loved it! It's going on my blog. What a great message! You rock! Get ready for the back links. Cheers.

posted on Thursday, December 11, 2008 at 4:05 PM by Jonathan D. Nicholas


Killer Video! Well done. How about a Cyndi Lauper version to her tune, Girls Just Wanna Have Fun. 
 
"Get Noticed, Be Memorable and put a smile on there face" that's our motto. High Five from Marc & Brian aka The 2Newbies

posted on Friday, December 12, 2008 at 12:36 AM by Marc & Brian


Great stuff guys. 
What a co-operative ball you all must have had to put this together! 
Congrats. 
This is true community at work, This is social media at it's finest. 
Thanks for the laugh, We even "got it" in Australia! 
Mary

posted on Friday, December 12, 2008 at 2:08 AM by Mary


Best SEO-song/video ever!

posted on Friday, December 12, 2008 at 11:45 AM by Malte Landwehr


love the video, right on what we should be doing.thanks for the laughs as well

posted on Saturday, December 13, 2008 at 9:16 AM by RE GUY


whenever i see cold calling near me, a smile come automatically

posted on Monday, December 15, 2008 at 6:44 AM by Pankaj Pandey


Thanks for making this. It gives me a creative way to explain to my marketing and sales teams why the old way of marketing and lead-gen is broken.

posted on Monday, December 15, 2008 at 2:36 PM by Todd Ebert


I love it! Great "out of the box" way to get your point across.  
 
 
 
HIP HIP for you.

posted on Tuesday, December 30, 2008 at 5:42 PM by Maria Marsala


I needed a smile and some laughs. OMG! I'll probably watch this every week just for some good chuckles!

posted on Friday, January 30, 2009 at 12:10 PM by Maya - DesignInsomnia.com


Hope you win The SEMMYs (semmys.org/category/lol-funny) for this. That's how I found you guys! 
 

posted on Friday, January 30, 2009 at 12:15 PM by CraigslistAdMakeovers.com


*clapping* Excellent I love it.. and I will definitely use it on our Blog.. :D

posted on Wednesday, February 04, 2009 at 11:14 AM by Gabriella


I want to see everybody around the world singing together....In Brazil we already started ... Excellent!

posted on Sunday, February 08, 2009 at 10:27 AM by Lincoln Campos


This is great I am gonna circulate it to my marketing mates.

posted on Tuesday, March 03, 2009 at 9:22 AM by Alun


Brilliant! If people didn't get it before they do now.

posted on Thursday, March 12, 2009 at 9:39 AM by Judy Martin


this was great!!

posted on Thursday, March 12, 2009 at 2:42 PM by klansee bell


LOL.. That was really well put. Great video and awesome ingenuity. You're right, inbound links are the way to market and not a lot of people know this in home businesses or any online marketing. Look forward to more videos!

posted on Thursday, March 26, 2009 at 1:45 AM by JT DeBolt


Great job. Our company would like to do a song parody but we are concerned about legal infringement. 
How did you get around the copyright laws? Why wouldn't it get taken down by youtube?

posted on Tuesday, April 14, 2009 at 8:41 PM by LK


Hi LK: We are not afraid of copyright infringement. All the music was written, performed and recorded originally. It's safe through fair use parody. Nothing from the original recording was used.  
 
Hope this helps!

posted on Wednesday, May 06, 2009 at 8:27 AM by Rebecca Corliss


Thanks for that pick me up. What a creative way to get your message across. Way to make a down song more instructive and productive!

posted on Tuesday, May 19, 2009 at 10:40 PM by Trump Network Marketing


This is funny! Thanks for bring the smile.

posted on Tuesday, June 09, 2009 at 1:12 AM by Justin


Comments have been closed for this article.