"Oughta Know Inbound Marketing"
By HubSpot's Rebecca Corliss
If I make one more call
I might go punch a wall.
No one understands
That this doesn't work.
They hang up cause I'm a creep.
The mail I send they don't read.
They always find a way to
Ignore me.
I'm interrupting their lives
So they threaten me with knives.
I didn't think that marketing was like torture.
Cause the calls, direct mail
TV ads, they all fail.
And they aren't getting me anywhere. They don't work.
No!
And every time I try to sell
'Didja know that I'm told I should go to hell?
Then I cry. Then I cry.
And you wonder why.
I want leads
To come to me.
Fix our SEO
Get some inbound links.
RSS
Let's get blogging.
Why don't we just use inbound marketing?
You. You. You. Oughta know.
Get my page rank up.
Tag my content.
Fix my landing page.
Let them come to me.
Now I can blog, I can tweet
Publish things you will read.
Won't have to bug you in the middle of dinner.
Google me organically
Search results one two and three.
You need my products? Uh huh. Yeah you'll find me.
Cause the calls, direct mail
TV ads, they all failed.
And they weren't getting me anywhere. They don't work.
No!
And every time I tried to sell
'Didja know I was told I should go to hell.
Then I cried. Then I cried.
And you wondered why.
Now my leads
They come to me
Fixed our SEO
Got some inbound links
RSS
Now we're blogging
Thank god now we use inbound marketing.
You. You. You. Oughta know.
Remix Your Own "Oughta Know Inbound Marketing"
Here are all the component pieces of the song and video, all are yours to use however you like. If you make your own video and put it on YouTube, leave us a link in the comments below. Maybe we'll give out prizes or something if a lot of people do it and we see something creative and fun. (You should be able to download each file by right-clicking on it.)
MP3 Audio of the entire song (4MB)
MP3 Audio of just the lyrics (4MB)
MP3 Audio of just the music (4MB)
MP3 Audio of just the drums (4MB)
MP3 Audio of just the bass guitar (4MB)
MOV Video of the entire song (60MB)
Just to be clear, the song, the audio tracks and the video are all licensed under Creative Commons, Share Alike and are Podsafe. So take it and re-mix it, and share it!
 |
Oughta Know Inbound Marketing by Rebecca Corliss of HubSpot is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License. |
Credits:
Rebecca Corliss (@repcor): Lyrics and Vocals
David Fisher (@tibbon): Accompaniment and Music Recording
Mike Volpe (@mvolpe): Mean Boss Dude in video
Ellie Mirman (@ellieeille): Marketer in video
Pamela Seiple (@pamelump): Marketer in video
Rick Burnes(@rickburnes): Marketer in video
Aaron White (@aaronwhite): Marketer in video
James Vaughan (@J_Vaughan): Marketer in video
Inbound Marketing Blog Feed
Heather K. Margolis 9:29 AM on December 08, 2008
THIS IS AWESOME!! So dead on!
Federico Munoa 9:43 AM on December 08, 2008
Excellent poem Mike. This may go viral real well. Digg !! and I give you a BUMP for it.
Bob Poole 10:11 AM on December 08, 2008
You made my morning! I loved it! Even better - the message is just what a whole lot of people need to hear.
Yoav Shapira 10:17 AM on December 08, 2008
That's really funny. Thanks for sharing the original MP3s!
Chris Kauza 11:06 AM on December 08, 2008
AWESOME! It's funny and delivers an on-target message - nicely done! (now, I've got to call Adam Orikos (sp?) back today or tomorrow...)
Jeunelle Foster 11:13 AM on December 08, 2008
Beyonce (Sasha Fierce),
Madonna and Brittany better watch out, they ain't got shit on you girl...You Go.
Adam Cohen 11:17 AM on December 08, 2008
Well done, and @repcor has a great voice. Nice work!
Blog Expert 11:49 AM on December 08, 2008
That was great! But seriously, search engine traffic is everything. That's just my two cents worth.
Tom 12:05 PM on December 08, 2008
Thanks for the morning smile. Informative, creative, and fun.
Michael Mallory 12:05 PM on December 08, 2008
Well done! Loved it! But is it preaching to the choir? Those that view it already "get it". And those that don't get it will probably never see it. Even if someone sends it t them, they won't get it--or?
Willy Lim - Small Business Marketing Expert 12:09 PM on December 08, 2008
This is so funny, I fell off my chair!
Delivering Net Profits to Your Business,
Willy Lim
Grace Boyle 1:24 PM on December 08, 2008
Very funny. What a well-written cover on Alanis' song, I love the lyrics! Not to mention it's a great message...
Ed 1:29 PM on December 08, 2008
You nailed it
Phil Buckley 1:33 PM on December 08, 2008
Awesome, Thanks to @Pistachio for tweeting it
Bobbi Jo Woods 1:37 PM on December 08, 2008
Thanks for sharing this great video! I wonder what it will take for folks to get the message? Maybe this will do it!
I posted a link to your YouTube vid on my blog so that my readers can see it, too!
PS - This woman has a great singing voice!
Armando Gonzalez 1:38 PM on December 08, 2008
Awesome video with good relevance. Loved it.
jane 1:58 PM on December 08, 2008
as a consumer...this is so on the mark!!!!!!!!! I'm not in marketing - I just stumbled on you....
CoronadoCookie 2:43 PM on December 08, 2008
OMG - that is fantastic! Great message and great job on presenting it!
Jodie 2:43 PM on December 08, 2008
Excellent! I would love the opportunity reference this and "pull apart" the lyrics in a presentation I'm making in March - who would I speak to, to get the OK?
Mike Volpe 2:53 PM on December 08, 2008
@Jodie - Go for it. The content is under a creative commons license, so do whatever you want with the lyrics and files. We'd just appreciate a link or credit to HubSpot (this article)
Jodie 3:30 PM on December 08, 2008
Thanks Mike! It would be in handout form first - I'm presenting at an Amazon resort that doesn't have electricity (I know... I know... talking about the internet under a thatched roof and no computers... it'll be an experience, that's for sure). However, I'll be making a "Here's everything I referenced in my talk" page for when everyone gets back to what we deem to be civilization ;)
Sprite 4:00 PM on December 08, 2008
Awesome, Awesome, Awesome!! And a great message, too!!
Duncan 4:16 PM on December 08, 2008
Nice work - keep it coming!
Bobby Parker 7:33 PM on December 08, 2008
Now that is funny!
Bobby W Parker
www.nor-son.com
Ryan Martin 7:50 PM on December 08, 2008
Great video and perfect message. The guitar hero guitar was a little too much, but what are you going to do.
steve Garfield 8:35 PM on December 08, 2008
Great. Blogged and twittered!
Rick Nielsen 11:29 PM on December 08, 2008
This is so AWESOME! And sooo true!! Very nice work.
Missy 11:57 PM on December 08, 2008
So true - this is fantastic! GREAT JOB!
Paul Stallard 4:30 AM on December 09, 2008
Very funny - brightened up my morning!
Don Goldwyn 11:54 AM on December 09, 2008
Fantastic Grr8 way to get your message across,enjoyed it.
Plan Health Clinic 7:52 AM on December 10, 2008
Real Entertaining
Duncan Macdonald 10:48 AM on December 10, 2008
I still won't buy whatever worthless crap you're selling.
Beverly 11:33 AM on December 10, 2008
That is a great poem and so TRUE!
If you want them to come to you, join our team!!
Evan 12:40 PM on December 10, 2008
Seriously, if this is how you are spending the VC's money I would stop investing altogether. Not to mention that what you did is illegal!
James Svoboda 10:22 AM on December 11, 2008
That is great! Of course this is only going to help you own the first page in Google for "inbound marketing". Currently 2 top 10's for the blog.hubspot.com, 2 for hubspot.com, 1 for the video on youtube.com and this page is not even in there yet. Great viral piece! Google Inbound Marketing SERP
James 10:23 AM on December 11, 2008
Google Inbound
Hank 10:28 AM on December 11, 2008
Rock on!
Gordon Montgomery 11:02 AM on December 11, 2008
V-I-R-A-L!
Linda Shaw 11:24 AM on December 11, 2008
Love it! I plan to forward on....
ned 11:32 AM on December 11, 2008
Loved the video sooooo true!!
Jon - CuriousRead.com 11:33 AM on December 11, 2008
That is the funniest thing Ive seen in a long time. The lyrics are right on and its sung just the original is.
Very Creative!! Good Job!
SPDworks 11:42 AM on December 11, 2008
I think it's amazing. Alanis would only agree. What should be illegal (and I've done it too...) is solicitation. But that's all old school. Class is in, people...and the teacher's got a great voice too btw:) ACE job you guys:D I love HubSpot:)
BigBrand 12:08 PM on December 11, 2008
"Be amazing, be disruptive!". You are.
James Lay 1:29 PM on December 11, 2008
This video was Awesome! It really is catchy, can I put it on my website? Thank you in advance and thanks for breaking up the staleness.
Toby 1:39 PM on December 11, 2008
Nailed it!
michael 1:45 PM on December 11, 2008
Great! Great! Great!
Ralf 1:51 PM on December 11, 2008
Wonderful. Makes my brain smile.
Thanks from Germany.
I'll Forward Forward Forward
zGREENiac 2:14 PM on December 11, 2008
I'm glad to be part of the SEO, Viral revolution! This rocks! Thanks from zGREENiac.
Mike Volpe 3:18 PM on December 11, 2008
@James Lay - Yes, you can put it on your website using the YouTube Embed code on this page - http://www.youtube.com/watch?v=4-lGe5MnBlY - To embed a video, just copy the code from the "Embed" box on that page — you can find it in the "About This Video" box when you're watching the video. Once you've copied the code, just paste it into your website or blog to embed it.
FENIX TRAVELER 4:17 PM on December 11, 2008
Awesome we are passing for somethings similar, jajajajajaja
Jonathan D. Nicholas 5:05 PM on December 11, 2008
If I'd only known that this video was availabe as over the last two days I've been facilitating a course on marketing. The attendees would have loved it! It's going on my blog. What a great message! You rock! Get ready for the back links. Cheers.
Marc & Brian 1:36 AM on December 12, 2008
Killer Video! Well done. How about a Cyndi Lauper version to her tune, Girls Just Wanna Have Fun.
"Get Noticed, Be Memorable and put a smile on there face" that's our motto. High Five from Marc & Brian aka The 2Newbies
Mary 3:08 AM on December 12, 2008
Great stuff guys.
What a co-operative ball you all must have had to put this together!
Congrats.
This is true community at work, This is social media at it's finest.
Thanks for the laugh, We even "got it" in Australia!
Mary
Malte Landwehr 12:45 PM on December 12, 2008
Best SEO-song/video ever!
RE GUY 10:16 AM on December 13, 2008
love the video, right on what we should be doing.thanks for the laughs as well
Pankaj Pandey 7:44 AM on December 15, 2008
whenever i see cold calling near me, a smile come automatically
Todd Ebert 3:36 PM on December 15, 2008
Thanks for making this. It gives me a creative way to explain to my marketing and sales teams why the old way of marketing and lead-gen is broken.
Maria Marsala 6:42 PM on December 30, 2008
I love it! Great "out of the box" way to get your point across.
HIP HIP for you.
Maya - DesignInsomnia.com 1:10 PM on January 30, 2009
I needed a smile and some laughs. OMG! I'll probably watch this every week just for some good chuckles!
CraigslistAdMakeovers.com 1:15 PM on January 30, 2009
Hope you win The SEMMYs (semmys.org/category/lol-funny) for this. That's how I found you guys!
Gabriella 12:14 PM on February 04, 2009
*clapping* Excellent I love it.. and I will definitely use it on our Blog.. :D
Lincoln Campos 11:27 AM on February 08, 2009
I want to see everybody around the world singing together....In Brazil we already started ... Excellent!
Alun 10:22 AM on March 03, 2009
This is great I am gonna circulate it to my marketing mates.
Judy Martin 10:39 AM on March 12, 2009
Brilliant! If people didn't get it before they do now.
klansee bell 3:42 PM on March 12, 2009
this was great!!
JT DeBolt 2:45 AM on March 26, 2009
LOL.. That was really well put. Great video and awesome ingenuity. You're right, inbound links are the way to market and not a lot of people know this in home businesses or any online marketing. Look forward to more videos!
LK 9:41 PM on April 14, 2009
Great job. Our company would like to do a song parody but we are concerned about legal infringement.
How did you get around the copyright laws? Why wouldn't it get taken down by youtube?
Rebecca Corliss 9:27 AM on May 06, 2009
Hi LK: We are not afraid of copyright infringement. All the music was written, performed and recorded originally. It's safe through fair use parody. Nothing from the original recording was used.
Hope this helps!
Trump Network Marketing 11:40 PM on May 19, 2009
Thanks for that pick me up. What a creative way to get your message across. Way to make a down song more instructive and productive!
Justin 2:12 AM on June 09, 2009
This is funny! Thanks for bring the smile.