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Everything You Need to Know about Viral Campaigns

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What Makes Content Go Viral? 3 Experts Weigh In

When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to...Read more

Help! My Brand Went Viral: 12 Small Brands That Made It Big

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super...Read more

Breaking Down Virality: An Analysis of 4 Posts That Went Viral

Trying to go viral? It seems like everyone is these days.  That's because having a post take off can benefit your brand’s reputation tremendously -- just look at how the blue and black dress (or...Read more

Why Some Things Go Viral — And Others Don’t [Video]

Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that's worthy of our audience's time and...Read more

Will There be Another Ice Bucket Challenge? Six Things to Watch For

It was in July last year that the Ice Bucket Challenge (IBC) took off after Peter Frates, a Massachusetts man who was was diagnosed with ALS in 2012, posted his challenge video. By the fall, the IBC...Read more

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor.  In search of a way to combine...Read more

Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

It's about to get a whole lot fuzzier in the office. That is, assuming your coworkers are among the more than one million people expected to participate in Movember this...Read more

This Is Your Brain on Viral Content: What Psychology Says You'll Click On

In a given day, we send 400 million tweets, upload 144,000 hours of YouTube video, and publish 4.75 billion pieces of content on Facebook. In a medium inundated with digital noise, creating a few...Read more

13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce

As social sharing has accelerated at an exponential rate over the last several years, so too have a slew of enterprising and innovative new sites that have learned to successfully leverage the full...Read more

9 Tips From the Greatest Viral Content Genius on the Planet

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. Neetzan Zimmerman is a genius at creating...Read more

The Biggest Viral Ads of 2013, Gorgeous Website Redesigns, and More in HubSpot Content This Week

The bright lights and continuous camera flashes, the vivid colors of jerseys and face paint, and those eye-pleasing TV ads … oh those TV ads!  Yes, my friends, the big game is an incredibly...Read more