It's one thing to have a Twitter account for your business, it's quite another to have a robust, active, and engaging Twitter account that stands out among the masses.
Using data pulled from HubSpot's Twitter Grader, we decided to provide a visual analysis of how individual U.S. states compare to the national Twitter average of 66%.
So where does your Twitter account stand in comparision to the national Twitter average? What about your state? Simply take a look at the map to determine if you and your community are above or below the curve and compare your results to your Twitter Grade.
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Inbound Marketing Blog Feed
Luke Brown 9:01 AM on January 04, 2010
What a cool map! It doesn't seem unusual for California to be among the trendsetting states, but Utah as #1? Who knew?
MathieuB 9:11 AM on January 04, 2010
Makes sense to see California do so well, considering all the tech industries in there.
Jessica Ojeda 9:19 AM on January 04, 2010
Congrats to Utah!
Love the map by the way. Very good job.
Paul Steinbrueck 9:22 AM on January 04, 2010
Shouldn't the national average be 50%? If not then the national average is 66% of what?
Mark 9:27 AM on January 04, 2010
Very cool. I never thought about this angle before, but it does provide some interesting perspectives.
Shannon Sweetser 10:26 AM on January 04, 2010
@ Paul. On average, the US states scored a 66% on Twitter Grader. So, basically 50% of the people are above 66%, 50 % are below it.
@Luke, I was surprised, too that Utah is above the national curve! Of course, California has a larger number of people graded (176708) and Utah (8571). So this is only one way to look at the data - we have a list of top states on Twitter.Grader.com here where California is #1. http://bit.ly/6tWzpY
On that chart, Utah is #33. However, what we wanted to show with this infographic is how the states compare to the national average of 66%. It's a different benchmark for analysis, but I think it's fascinating to look at the data from all different angles. California might be one of those States who have a lot of people who are bringing down their average, where overall, people in Utah using Twitter are generally above average.
Toby Boyce 10:37 AM on January 04, 2010
Intereting that Iowa is "zero" with their place in the election primary with the Iowa Caucas. Okay, so maybe I'm the only one that thinks this :p
Grant Smith 11:04 AM on January 04, 2010
Very good commentary and analytics.
Rikin 11:05 AM on January 04, 2010
What a well executed map!
Is there a map of overall Twitter usage by state?
Shannon Sweetser 2:56 PM on January 04, 2010
@Rikin We don't have a map yet of overall Twitter usage by state, but that's a very good idea for a future infographic.
Heather 2:52 PM on January 05, 2010
The Utah thing might be a Twitter quirk? I checked my twitter grade and it said my location was Utah. I went over to Twitter and looked and sure enough, somehow my location was switched from Iowa to Utah. I changed it back.
Shey 8:05 AM on January 06, 2010
Can we get a Canadian one too?
Joel McIntosh 10:59 AM on February 02, 2010
It would have been really interesting to see a rankings of both the states and the cities on a per capita basis, rather than raw scores.