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Twitter Territory: How States Compare to the Average U.S. Twitter Grade

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It's one thing to have a Twitter account for your business, it's quite another to have a robust, active, and engaging Twitter account that stands out among the masses. 

Using data pulled from HubSpot's Twitter Grader, we decided to provide a visual analysis of how individual U.S. states compare to the national Twitter average of 66%. 

So where does your Twitter account stand in comparision to the national Twitter average? What about your state? Simply take a look at the map to determine if you and your community are above or below the curve and compare your results to your Twitter Grade.

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Posted by Shannon Sweetser on Mon, Jan 04, 2010 @ 07:30 AM

COMMENTS

What a cool map! It doesn't seem unusual for California to be among the trendsetting states, but Utah as #1? Who knew?

posted on Monday, January 04, 2010 at 8:01 AM by Luke Brown


Makes sense to see California do so well, considering all the tech industries in there.

posted on Monday, January 04, 2010 at 8:11 AM by MathieuB


Congrats to Utah! 
 
Love the map by the way. Very good job.

posted on Monday, January 04, 2010 at 8:19 AM by Jessica Ojeda


Shouldn't the national average be 50%? If not then the national average is 66% of what?

posted on Monday, January 04, 2010 at 8:22 AM by Paul Steinbrueck


Very cool. I never thought about this angle before, but it does provide some interesting perspectives.

posted on Monday, January 04, 2010 at 8:27 AM by Mark


@ Paul. On average, the US states scored a 66% on Twitter Grader. So, basically 50% of the people are above 66%, 50 % are below it.  
 
@Luke, I was surprised, too that Utah is above the national curve! Of course, California has a larger number of people graded (176708) and Utah (8571). So this is only one way to look at the data - we have a list of top states on Twitter.Grader.com here where California is #1. http://bit.ly/6tWzpY 
 
On that chart, Utah is #33. However, what we wanted to show with this infographic is how the states compare to the national average of 66%. It's a different benchmark for analysis, but I think it's fascinating to look at the data from all different angles. California might be one of those States who have a lot of people who are bringing down their average, where overall, people in Utah using Twitter are generally above average.  
 

posted on Monday, January 04, 2010 at 9:26 AM by Shannon Sweetser


Intereting that Iowa is "zero" with their place in the election primary with the Iowa Caucas. Okay, so maybe I'm the only one that thinks this :p

posted on Monday, January 04, 2010 at 9:37 AM by Toby Boyce


Very good commentary and analytics.

posted on Monday, January 04, 2010 at 10:04 AM by Grant Smith


What a well executed map!  
 
Is there a map of overall Twitter usage by state?

posted on Monday, January 04, 2010 at 10:05 AM by Rikin


@Rikin We don't have a map yet of overall Twitter usage by state, but that's a very good idea for a future infographic.

posted on Monday, January 04, 2010 at 1:56 PM by Shannon Sweetser


The Utah thing might be a Twitter quirk? I checked my twitter grade and it said my location was Utah. I went over to Twitter and looked and sure enough, somehow my location was switched from Iowa to Utah. I changed it back.

posted on Tuesday, January 05, 2010 at 1:52 PM by Heather


Can we get a Canadian one too?

posted on Wednesday, January 06, 2010 at 7:05 AM by Shey


It would have been really interesting to see a rankings of both the states and the cities on a per capita basis, rather than raw scores.

posted on Tuesday, February 02, 2010 at 9:59 AM by Joel McIntosh


Comments have been closed for this article.