Is Email Dying in the Face of Social Media and SMS?

    by Ellie Mirman


    January 26, 2010 at 8:30 AM

    One of the biggest themes of last week's MarketingSherpa Email Summit was the impact of social media on email marketing and how the two can work together for maximum results. I posed the question to fellow email marketers: has the rise of text messaging and social media hurt the effectiveness of email?

    #SherpaEmail Interview: Is the Efficacy of Email Going Down in the Face of SMS (text messaging) or Social Media?

    Interview Highlights

    • "Email is the digital glue" - everything is still connected through email. "You hunt with social media, but at the end of the day you cook with email." - Nikki Schiavone & DJ Waldow, Blue Sky Factory Email Marketing
    • A lot of people still feel more comfortable sharing content via email. - Kara Trivunovic, StrongMail
    • Email is still working as well as it ever has and there are no signs that SMS or social media is hurting it. - Justin Premick, AWeber Communications
    • Email is a private channel whereas social media is public. - Melanie Attia, Campaigner/Protus
    • They work together, and if you're not doing good email, it's difficult to do good social media or SMS. - Brandon Wilkins, Bronto
    • People have different channels to communicate with people in different ways. Learn to combine all the channels relevant to your target. - Katie Martell, Netprospex
    • It's not about the medium, it's about the message. - Jess Best, Emfluence
    • Email is the backbone of one-to-one communication, and now it can be combined with social media and SMS to be quite effective. - Joel Book, ExactTarget

    What do you think? How has social media and SMS impacted email marketing effectiveness? How has it changed your email marketing strategy ? How can they work together ?


    Video: How to Use Social Media for Lead Generation

    Learn how to use social media for lead generation.

    Download the free video to leverage Twitter, Facebook and other social media sites to generate leads and customers.


    Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

    Search Inbound Hub

    Subscribe to Marketing Articles by Email

    Subscribe by RSS

    Follow HubSpot

    Call Us: 1-888-HUBSPOT