Is Email Dying in the Face of Social Media and SMS?

    by Ellie Mirman

    Date

    January 26, 2010 at 8:30 AM

    One of the biggest themes of last week's MarketingSherpa Email Summit was the impact of social media on email marketing and how the two can work together for maximum results. I posed the question to fellow email marketers: has the rise of text messaging and social media hurt the effectiveness of email?

    #SherpaEmail Interview: Is the Efficacy of Email Going Down in the Face of SMS (text messaging) or Social Media?

    Interview Highlights

    • "Email is the digital glue" - everything is still connected through email. "You hunt with social media, but at the end of the day you cook with email." - Nikki Schiavone & DJ Waldow, Blue Sky Factory Email Marketing
    • A lot of people still feel more comfortable sharing content via email. - Kara Trivunovic, StrongMail
    • Email is still working as well as it ever has and there are no signs that SMS or social media is hurting it. - Justin Premick, AWeber Communications
    • Email is a private channel whereas social media is public. - Melanie Attia, Campaigner/Protus
    • They work together, and if you're not doing good email, it's difficult to do good social media or SMS. - Brandon Wilkins, Bronto
    • People have different channels to communicate with people in different ways. Learn to combine all the channels relevant to your target. - Katie Martell, Netprospex
    • It's not about the medium, it's about the message. - Jess Best, Emfluence
    • Email is the backbone of one-to-one communication, and now it can be combined with social media and SMS to be quite effective. - Joel Book, ExactTarget

    What do you think? How has social media and SMS impacted email marketing effectiveness? How has it changed your email marketing strategy ? How can they work together ?

     

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