So, how can your organization lower its marketing costs by 60%?
Two years of data are clear: Do inbound marketing .
HubSpot's 2010 State of Inbound Marketing report , being released today, shows that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations!
The report is based on a survey of 231 people involved with or familiar with their business' marketing strategy. We asked them to provide their average cost per lead, then compared the cost-per-lead for organizations that focus on inbound marketing (
) to the cost per lead for organization that focus on outbound marketing (direct mail, telemarketing, trade shows).
Other key findings of the 2010 State of Inbound Marketing report:
- Social Media and blogs are the most rapidly expanding category of marketers' overall budgets.
Over 40% of customers using Twitter, Linkedin, Facebook and company blogs have generated a customer from that channel.
Live Webinar: The 2010 State of Inbound Marketing
Join Mike Volpe, VP of Marketing at HubSpot for a 30 minute overview of the 2010 State of Inbound Marketing!
Watch the archived webinar
to learn how more than 230 professionals have been using inbound marketing to transform their businesses.