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Survey: Inbound Marketing Cost Per Lead Is 60% Lower Than Outbound

 

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So, how can your organization lower its marketing costs by 60%?

Two years of data are clear: Do inbound marketing.

HubSpot's 2010 State of Inbound Marketing report, being released today, shows that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations! 

cost per lead

The report is based on a survey of 231 people involved with or familiar with their business' marketing strategy. We asked them to provide their average cost per lead, then compared the cost-per-lead for organizations that focus on inbound marketing (Social media, blogs, PPC, SEO) to the cost per lead for organization that focus on outbound marketing (direct mail, telemarketing, trade shows).

This year's cost-per-lead results are remarkably consistent with the 61% lower cost per lead that we found a year ago when we conducted the same survey.

Other key findings of the 2010 State of Inbound Marketing report: 

  • Social Media and blogs are the most rapidly expanding category of marketers' overall budgets.
  • Over 40% of customers using Twitter, Linkedin, Facebook and company blogs have generated a customer from that channel.

Live Webinar: The 2010 State of Inbound Marketing

2010 State of Inbound Marketing

Join Mike Volpe, VP of Marketing at HubSpot for a 30 minute overview of the 2010 State of Inbound Marketing!

Watch the archived webinar to learn how more than 230 professionals have been using inbound marketing to transform their businesses.

comments Comments

Posted by Rick Burnes on Tue, Feb 16, 2010 @ 07:30 AM

COMMENTS

Couldn't agree more. If you're not doing inbound marketing then you're way behind in the newest strategies to find and retain customers. It's the number one most effective and cost-effective way to market. The beauty of it is that even small one-person companies can do it too. 
 
Mark K

posted on Tuesday, February 16, 2010 at 7:42 AM by Mark Kilens

The article is exactly on point. Thanks.

posted on Tuesday, February 16, 2010 at 2:02 PM by Merryl Rosenthal

Good article, however, one should not generalize these results. The outcomes may greatly defer between segments. 
 
 
 
I still rely on my old school strategy in many of my marketing projects. We still have to answer many traditional questions to get to the solution, even when we work with a younger target market. 
 

posted on Wednesday, February 17, 2010 at 2:15 PM by Edith Bodnar

We're finding the same thing with our clients. Pull marketing works. Put your dollars into SEO, web development, and other pull marketing strategies and you will find much lower cost of client acquisition. Thanks for the research!

posted on Wednesday, February 17, 2010 at 3:09 PM by Mike Santoro

Comments have been closed for this article.