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The Most "Liked" Types of Facebook Pages [Infographic]

 

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When you create a page, Facebook allows you to specify the "type" of page. Some of the most common are pages about movies, TV shows, and books.

Using the half a million pages Facebook grader has data on, I found that not only are "interest" pages the most common type, on average they're also the most liked. They're so far above the average in fans that they dwarf every other type. See the chart below? The giant line on the left is interest pages.

interests

In the graph below I compared the most-liked pages to the average number of fans Facebook pages in our data set have (624). What you see there is those types that have more fans than the average. I had to remove interest pages so you could actually see the rest of the lines.

If you want to learn more, be sure to attend my Science of Facebook Marketing webinar on June 29th.

Free Download: 2010 Facebook Marketing Guide

Free Download: 2010 Facebook Marketing Guide

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comments Comments

Posted by Dan Zarrella on Thu, Jun 17, 2010 @ 09:00 AM

COMMENTS

Great post I can't believe that photography is not even on the list, isn't Facebook mostly about photos,  
Jen

posted on Thursday, June 17, 2010 at 9:10 AM by Jen Pruett

I wonder if this means that Facebookers still read books. Or maybe 'Liking' them is enough.

posted on Thursday, June 17, 2010 at 9:11 AM by ted goas

Great information. This is helpful to share with clients and even set expectations for some of their Facebook campaigns. 
 
It seems logical, since the movies, books, TV shows and the more popular items simply have broader appeal, therefor opportunity for a larger "like"ing audience. 
 
Local food & beverage, restaurants, and sports teams make sense, since they would appeal to a smaller, regional or local audience. 
 
The fashion and automotive are a bit of a surprise to me.  
 
Thank you for putting this together! 
 
Rebecca

posted on Thursday, June 17, 2010 at 10:09 AM by Rebecca Dutcher

What category would you consider HubSpot falls under in the chart? I guess it doesn't matter because no matter where classify you guys...You're killing it. Congrats!

posted on Thursday, June 17, 2010 at 10:15 AM by Andy Cook

Great information. I little disheartening that small b2b companies do not make the chart. Not a surprise at all, but a little disheartening.

posted on Thursday, June 17, 2010 at 11:12 AM by sheryl

WOW! education is not even on the list! That's sad!

posted on Thursday, June 17, 2010 at 12:38 PM by Vanessa

Very good article. It will help us lay our card to our client if they want facebook campaigns. What we can do and what to expect from us. Thanks again.

posted on Thursday, June 17, 2010 at 12:51 PM by mondex1

I did guess movies.. Notice which each release, studios make dedicated pages to the new release. 
Surprise to see Books before music.

posted on Thursday, June 17, 2010 at 1:47 PM by Chris Taylor

I guess we'll have to be patient on Marketing as a "liked" topic. I like it, so that's good enough for me. Maybe HubSpot will help us drive it to the top of the list.

posted on Friday, June 18, 2010 at 11:32 AM by John McTigue

I agree with the graph. I have noticed that mostly people like movies, TV shows. But i thought the third list would be the celebrities.

posted on Sunday, June 20, 2010 at 4:30 PM by mondex1

Comments have been closed for this article.