93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl!
These 10 videos provide great examples of what it takes to make a video that can
capture the attention of millions
and market your product in the process. Take a look at each of these videos. They are all very different and invoke different emotions in order to capture attention. These videos prove that it doesn't matter if your company is B2B or B2C; anyone can
create a video that goes viral
.
1.
THE NEW DORK - Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) | grasshopper.com
2.
2010 Kia Soul Hamster Commercial | Black Sheep Kia Hamsters Video
5.
Will It Blend? - iPhone - BlendTec
6.
Dove Evolution - Dove
7.
Evian Roller Babies - Evian
8.
The T-Mobile Dance - T-Mobile
9.
YouTube HD Camera Trick Challenge- Samsung
10.
United Breaks Guitars - Sons of Maxwell
What other viral marketing videos have you enjoyed?
Inbound Marketing Blog Feed
roscoe 11:41 AM on September 21, 2010
you missed the best one EVER
http://cw.swivelmedia.com/tivo/working/rev3a.html
Mike Proulx 11:49 AM on September 21, 2010
Kipp, great post, dude. It's always interesting to analyze what kind of content "spreads". You asked what other online videos folks have enjoyed. I did a post last October with several of my favorite and attempted to categorize them based on attributes that may increase their propensity to spread: http://bit.ly/cHKSlr
Scot Burns 11:50 AM on September 21, 2010
We took a cue from one of your earlier posts about video and came up with this fun cartoon. It may be local to our wine community, but it's been successful and met our goals.
http://www.youtube.com/watch?v=QgnvkZEW3S8
Barb Bizub 12:32 PM on September 21, 2010
The Pink Glove Dance by Providence St. Vincent Hospital and Medline to promote Breast Cancer Awarenes is a brilliant mix of fun, emotion and people working together for a cause.
http://www.youtube.com/watch?v=OEdVfyt-mLw
Beth Mann 12:39 PM on September 21, 2010
Fantastic examples!
(Though personally I've had my fill of adver-rap or animals acting like people.)
Gisela 1:12 PM on September 21, 2010
How did you miss Old Spice's "The Man Your Man Could Smell Like"? It actually boosted product sales, which is the only metric that counts.
John R. Sedivy 1:20 PM on September 21, 2010
The comparison between these videos and Super Bowl advertising really puts the power of social media in perspective.
The Smirnoff video was great and the United video had to have been bad for business!
sherry kinavey 4:40 PM on September 21, 2010
Laughed so hard I cried....
http://www.yourdailymedia.com/media/1195744712/Bad_Day_At_The_Office_Compilation
Joe 4:45 PM on September 21, 2010
Burger King spends $50k gets $400k
Dell uses Twitter to sell $3M worth of computers
With stories like this how can companies avoid social media?
These videos are absolutely great. Thanks for sharing!
* Source:
http://www.usanfranonline.com/social-media/
zane aveton 5:43 PM on September 21, 2010
I even watched the "how'd we do it" for the Samsung invisible camera one and it still hurts my brain!
Fun/Informative Post, Thank you.
@zaneology
Kristin Rueber 10:34 AM on September 22, 2010
Excellent! The Herding Cats video is especially relevant to our company. We specialize in Project Management for high level IT projects. "Herding Cats" is a phrase that is often utilized in project management - you can be sure that a reference to this viral video will be made in an upcoming blog post on our site!
Keith Goeringer 2:17 PM on September 22, 2010
Great Videos you have there! I really like the first one It was funny. :)
@webmindset Chris 4:48 PM on September 26, 2010
Really, really fun:) I'll be using the Evian baby one during my next keynote.
Conversational Agent 1:00 AM on September 27, 2010
Great compilation! I love The New Dork and I hope I can be one of the most successful dorks in history too :)