COMMENTS
We have developed a site to help companies interact with their Facebook and Twitter users in an exciting and enthusiastic way. It is a Social Contest site that allows a company to have giveaways targeting their FB and Twitter users with a clicking competition. This method encourages the fans or followers to pay attention to the Facebook posts and tweets put out by the company.
We have just gone live with a beta version which targets our own First2Click Facebook and Twitter users. We post a contest schedule and prize(s) for the day each morning at 8:00 AM CST. There may be one or more contests each day. The user can pre-register for the contests once they are posted and they receive additional clicks for their effort. A user can also recommend other users to earn additional clicks.
At the scheduled time we post an active link to Facebook and Twitter announcing the opening of the contest. A user has a better chance at the first click if they are either following First2Click on Twitter, or like the First2Click fan page on Facebook. The first person to click the link and enter their email address in the corresponding box wins the “first click” prize.
We then have a “lucky number” prize which is the same item as the first click prize. After a user’s first click we show them what number they were and what the lucky number is. They then strategically use their remaining clicks to try to hit that lucky click. There is no charge of any kind even for the shipping of the prizes. We have a Winners page that lists the contest winners from each previous contest.
We are finding from the small user base that we currently have that it is addicting, exciting, and promotes enthusiastic conversation on the contest chat board. We are currently working with a few companies to pilot the Contest Sponsoring aspect of <a>First2Click.net. The ability to stimulate current fans as well as to encourage those fans to recruit other fans is the selling point of this new contest site.
Thanks. Facebook is a must now for any online business.
I tried downloading the e-book. You sent the link but it is broken. Can you send me the PDF?
Thanks,
Angie
@angie
I tested the ebook link and it works for me. If you want to avoid the form, the link to download the ebook is here: http://bit.ly/hR5r60
I really enjoy reading HubSpot articles but the writing and proofreading are abysmal. It is rare that I don't find incorrect usage of words...
email massaging system?
Really?
Please hire a copy editor!
Thanks for the good ideas. I will certainly promote my Facebook business page to my list and vice versa
Dear @Jeremy - thanks for the proofing. I fixed it. Actually, I kind of like "email massaging"...after all, we're constantly massaging our inbound email databases to leverage the most leads, aren't we?
@Jeremy - While we try to encourage as many folks as possible to write for the Inbound Marketing Blog, I agree that a little copy editing could be useful. Keep reading, and providing feedback.
B2C businesses should certainly have a presence on facebook.
B2B I think is a different beast. I just don't think your customers for IT services, heavy machinery, chemicals, etc. are looking for you on facebook. I don't think it's a good place for salespeople to be connecting with prospects either. Leave that to Linkedin, I'm sorry but facebook is for connecting with friends, not future business partners.
Good list of ideas. I'm still fairly new to FB, so this definitely helps me understand how to get more out of it!
These are great tips Jeanne. Another tactic that works well for us as a private company is to put our culture up on Facebook. Pictures, employees, depict the fun environment that embodies your company.
I love this blog so much, and I really learn pretty much from it. As I come from HK, and couldn't find enough article from the local website. That's why I google and find this useful website. I will sometime translate the article into chinese and let more people who are interested in facebook marketing can learn more.
Great post, and some really good tips here. I have found that competitions are a good way to go, especially to generate aditional fans and also increase brand awareness. We're currently running a Facebook campaign for one of our clients and have written an analysis of this at
http://www.dreamscapedesign.co.uk/Post/fan-tastic-facebook-marketing.aspx. Do you agree that competitions are a good way to go in terms of brand optimization?
Nice article. Wish I could email it to a friend with a convenient little email button. (hint, hint)