COMMENTS
Specially like the REI and VS ones. Frustrating they don't click through to pages though!
So what are the take-aways for B2B pages on Facebook? How much, or how little, should B2B emulate?
I've seen a lot of blog posts about great facebook pages but this one really showcases some of the best ones I've seen yet. Thanks for sharing.
They're beautiful, but how do we do what they did?
Thats an awesome list. I'd add Kohl's, Oreo.
These are great. What are the bet b2b examples out there?
So are facebook pages becoming the new websites for small business?
@Pat Some small businesses are opting to use the Facebook Fan Page as their entire online presence. I believe that there is a place for both, but ignoring the popularity of social media sites like Facebook would be a big mistake for any small business.
Thanks everyone for your comments. Most of the good examples shown in this post translate to B2B as well, but I will work on another post that shows some good examples from B2B companies.
Great examples but they are all consumer goods examples. A question, are we saying that a facebook page doesn´t work for a professional services company?
I like the CTA part especially. Very clear, very concise, and very calling
(to act)!
I like the CTA part especially. Very clear, very concise, and very calling
(to act)!
I like the CTA part especially. Very clear, very concise, and very calling
(to act)!
Gr8 example of where the facebook pages are heading to , with flexibility of creativity, engagement and companies taking this platform for BRANDING.
http://www.facebook.com/fortishospitals
These are great, but for a firm that's all about how to present your business to the outside world, the literacy level is sort of appalling. Not to sound like an uptight grammarian, but in case you missed it in elementary school: IT'S = it is. ITS = possessive (Porsche has built its popularity on the elegance of its cars). Once is a typo, ten times is ignorance. If you care about having authority, proofread, or get someone who knows the English language to--even on the web! Otherwise you undermine your credibility.
This is a very good list of samples. Another page I would suggest is The Social Cartoon. Strictly an entertainment and user engagement site. The site organically grows as more users participate in their weekly content.
www.facebook.com/thesocialcartoon
Thanks for sharing these list. But it would be most be helpful when you can provide us a list of business pages that we can set as an example...
Check out Jeep's new Facebook page,
Adventure U: <a>http://www.facebook.com/adventureu
They have also have this addictive app called
Mud U which allows you to sling mud on friends (<a>http://apps.facebook.com/muduapp)
Social Media is becoming increasingly more important for companies to include in their marketing toolkit. You have some great examples above. Thanks for sharing!
We're developing our own facebook fbml page. It's such a neat concept and thank goodness they offer it! Thanks for the great examples.
||Integraphix, a really cool design company in Chicago
<a>http://www.integraphix.com
These are great examples, just wondered if anyone had examples of how smaller businesses are using facebook in a similarly inspiring way.
Awesome pages. They can really catch every fans eyes. Thanks for sharing. :)
How do create these pages?
How do you create these pages? I have a business and want the something like this on my facebook
once someone Likes the page though - how likely are they to view anything than what comes up in the News Feed as this is where most people get info - not from actually visiting the page but viewing a status update in the Feed. Also - was under the impression you should only have one custom tab as those that have more are less likely to see any traffic on them. think it's great for new people - but after liking a page - how many people are further than the info they're fed in the News Feed?
I agree with Dawn, on fan pages for smaller companies.Also, I would love to see some great examples of fan pages from service industries. THANKS
You can see that the conversation is different for everyone. Important reminder to us all. Thank you.
I think many are missing the point of a "like" for the Facebook page owner - this allows access to the users demographic/contact information and regardless of engagement, serves as a pretty slick market research and marketing tool, as a like implies opt-in for feeds and direct email marketing - right?
some examples are really really great
I agree with other comments that a top 20 B2B Facebook fan pages article would be interesting for service businesses. I think it's more of a challenge for businesses to get "likes" and come up with valuable content for their fans.
These are great examples of what a huge, national or multi-national corporation with ridiculous amounts to spend on marketing can do, and yes, any business can adapt many of the strategies seen here for their own needs. But I'd love to see someone spotlight well-done pages that are run by smaller businesses, perhaps those with regional audiences or small niche markets that are unable to outsource their social media activity.
Because of Facebook Policy, are these companies going through a 3rd party app developer? or is that just for contests, promtions, and polls?
those are great applications. i didn't know we could do such things on Facebook...
Skittles always seems to dominate. Did anyone else notice the misspelling of Porsche in the article?
Great list Eric but shame there isn't a 'cause' related Facebook page in the group. World Vision, CNN Heros and others have done great fundraising work in Facebook. Here's something I recently worked on out of Sydney Australia. Keen to get your thoughts: facebook.com/cerebralpalsyalliance
Extremely helpful! Thank you! Awesome!
You've inspired us to upgrade a landing page for us at Barkeater Chocolates!
The only thing lacking from this article is links to each of the fan pages you talk about. Otherwise, a good overview.
One more example: http://www.facebook.com/CashBackDeals
I agree with Sam. But overall really good and helpful information. And also just twitted about the article. You got to have facebook and twitter in today's world, business or personal.
Hah! These are so two weeks ago :-)
Funny how those top blue tabs look so, um, old fashioned now.
Hold on as Time accelerates!
Nice, thank you for the samples.
awesome samples! how can we create these visual effects on fb? charges,if any?
All B2C examples. I know you're working on B2B, but I still refuse to see a B2B application for Facebook. It's social and our blog and LinkedIn efforts are as social as our B2B prospect want to be. They want resources, not chatting. For that reason, they don't frequent Facebook--in fact most shun it.
Yes,all great examples...for really, really big businesses...Would like to see showcased small businesses with great sites on limited budgets.
What a list!
What a delight!
What a pleasure!
A real demonstration how joyful and useful altruism can be
@Darrin: "like implies opt-in for ... direct email marketing - right?"
Absolutely not. Admins to a fan page do not have access to email addresses of fans.
My take: landing pages are all fine and good for ONE visit to your Fan page, but without regular, engaging news feed posts, you're one and done. When I'm in line at the DMV, I'm scrolling down my news feed, not seeking out new fan pages. I'd say the ratio of time spent liking new pages versus reading news feed is 1:200. What are you doing for the other 199 units of time?
Thanks for the list! Really interesting pages.
very concise, and very calling
(to act)! like the CTA part especially.
Awesome 20 Examples of Facebook Pages! They really stand out with such creative and unique designs.
My vote for a good small business FB Page goes to 9026-Eyes ... http://www.facebook.com/pages/9026-Eyes/49296023806
Inspired by these and other great samples I've done an Inbound Marketing page for Brazil.
It's in Portuguese but it's one of the 1st custom fan pages here and perhaps in LA.
Check it out at:
http://www.facebook.com/pages/Harley-Davidson-Brasil/188633771175289?sk=app_6009294086
Rgds//
Excuse my ignorance , but how do you create pages like these? Is it something you can do yourself, or do you need to use a developer who knows facebook code? Thanks Craig
Hey Kathleen, with our business growth we were about to launch two new FB fan pages. Then I saw your post. I have to ask the same question posted by Craig on 3/14. Can we make pages like this, or does it have to be done by someone who really understands FB code?
Thanks Robbie McLean
These can be created two ways: 1) use the FBML app or 2) create your own Facebook iFrame App. It's much easier than it sounds. Here's a tutorial.
http://www.hyperarts.com/blog/adding-iframe-application-to-facebook-fan-page/
I used the tutorial to create an iFrame for my page (primarily because I was having problems with CSS inside the FBML app): http://www.facebook.com/MarketPointDesign
I use the FBML app for this page: http://www.facebook.com/CashBackDeals
With FBML being deprecated as of March 11, 2011, it looks as though iFrame is the only way to go.
Great idea that needs to be taken further. What are the key lessons (what exactly are they doing "right"), how can these lessons be translated to B2B, and can you find examples done by small businesses?
All of these Business Pages look great, but how is a company without a large budget going to create these? I found a great tool that takes all of the guess work out of making fb business pages. This platform allows single click publishing with out a line of code. This video demo is definitely worth the 3 and half minutes to check out. http://www.youtube.com/watch?v=NBK5NEzoU70
Great list of pages!
Especially the color preview of Porsche I find very oool :)
Martina