A Few Quick SEO Wins Your Google+ Page Needs

    by Maggie Hibma

    Date

    May 15, 2014 at 4:00 PM

    plus-signsThis post originally appeared on the Customer section of Inbound Hub. To read more content like this, subscribe to the Customer section.

    The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely.

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    Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask

    by Maggie Hibma

    Date

    February 3, 2014 at 8:00 AM

    faq-questionsDid you know that Pinterest is turning four in March? I mean, where does the time go? It seems like just yesterday marketers were beginning to explore how Pinterest could fit into their marketing strategies. Now, the site has over 70 million active users, and marketers around the world have embraced it as a legitimate social media marketing channel.

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    4 Cringeworthy Marketing Campaigns That Totally Missed the Mark

    by Maggie Hibma

    Date

    January 24, 2014 at 4:00 PM

    businessman-embarrasedFor us marketers, it’s just the way it works: We spend our days planning marketing campaigns around the specific and realistic goals we want to achieve. Then, we execute, and measure, and it’s on to the next one. And maybe -- just maybe -- if we do it for long enough, we might run some really remarkable marketing campaigns that nail our goals and make us look like the rockstars.

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    The Definition of an Inbound Marketing Campaign [In Under 100 Words]

    by Maggie Hibma

    Date

    January 11, 2014 at 8:00 AM

    inbound-campaign-effortsInbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal.

    It starts with a marketing offer -- something valuable and relevant for your audience that you promote through your marketing channels.

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    The Resources You Need to Run an Inbound Marketing Campaign

    by Maggie Hibma

    Date

    January 8, 2014 at 2:00 PM

    inbound-marketing-campaign-1Picture this: You’re back at the office, sitting at your desk, ready to work. You’ve taken a look at how your marketing offers performed in 2013, and you’ve got fresh ideas on how to get more leads or drive more website traffic in 2014. You’ve been dreaming of marketing campaigns. You’re on fire! Well ... not quite. You haven’t done anything just yet.

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    Maggie Hibma

    Maggie Hibma is a Product Marketing Manager at HubSpot. She frequently blogs for HubSpot on social media and product updates. Connect with her on Twitter @MaggieHibma.


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