The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to ... Read More
Did you know that Pinterest is turning four in March? I mean, where does the time go? It seems like just yesterday marketers were beginning to explore how Pinterest could fit into their marketing strategies. Now, the site has over 70 million active users, and marketers around the world have embraced it as a legitimate social media marketing channel.Read More
For us marketers, it’s just the way it works: We spend our days planning marketing campaigns around the specific and realistic goals we want to achieve. Then, we execute, and measure, and it’s on to the next one. And maybe -- just maybe -- if we do it for long enough, we might run some really remarkable marketing campaigns that nail our goals and make us look like the rockstars.Read More
Picture this: You’re back at the office, sitting at your desk, ready to work. You’ve taken a look at how your marketing offers performed in 2013, and you’ve got fresh ideas on how to get more leads or drive more website traffic in 2014. You’ve been dreaming of marketing campaigns. You’re on fire! Well ... not quite. You haven’t done anything just yet.Read More
Can you believe 2013 is almost over? Well, it is, meaning it's that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. But it's tough to look forward without understanding what's happened this year.Read More
I’ve been swimming in a sea of Twitter stats lately -- not surprising, since Twitter went public at the beginning of November -- and I’ve found a lot of info about what happens every day on Twitter. What I've discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 million tweets (according to Saxum).Read More
What's the difference between a healthy tweet and a sick tweet? Simply put: Healthy tweets live longer. How long, you ask? Well, the jury’s still out on that. Some reports say 48 hours, while others say 18 minutes. Either way, we marketers are always striving for those healthy tweets -- ones that reach out to our followers and get them engaged with our brand.Read More
I recently read that the “+1” button on Google+ is pushed more than 5 billion times a day. While I tried to wrap my head around what 5 billion anything really means, the marketer in me immediately thought: There’s a lot more people using Google+ than I thought. How can I take advantage of that?Read More
Inbound marketers know their marketing strategy isn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else.Read More
Didn't understand what I just said? Don’t worry -- that used to be gobbledygook to me, too.Read More
You probably know a lot about who buys from you. Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are.
But there’s another component needed to really understand your buyer.Read More
As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it's difficult to do the former right without the latter. So, when you work for a content creation machine like HubSpot, you have to work hard to find inspiration to produce high-quality content.Read More
But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.Read More
Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing.Read More
Did you know that Garth Brooks sang a song about the importance of networking?
Well, pretty much. Here's the scoop: Brooks left a relationship that wasn’t fruitful anymore, but because he has contacts all over the place, he knows he’ll be able to bounce back. And while Garth might be going through a rough breakup,Read More
Do you remember the children’s book Where’s Waldo? C'mon, you know -- the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? Well, social prospecting is a lot like Where’s Waldo?. No, seriously.
Let me explain.Read More
As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy. You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business' bottom line. You live and breathe social media every day on the job.Read More
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