12 Insightful Marketing Insiders You Should Follow on Twitter

    by Matthew Bushery

    Date

    October 16, 2013 at 11:00 AM

    follow-twitterWhile you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section, there's lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter.

    From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound marketing. With tons of people you could potentially follow, how do you pick the ones that will add the most value in your Twitter stream?

    While we definitely didn't have room to include the all of the marketing folks and entities we greatly respect, we figured this'd be an optimal list to get you going. Here are several of the best marketing-related Twitter accounts out there today.

    1) Ann Handley

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    Every marketer, whether you're new to the game or an experienced veteran, can definitely gain expert knowledge from following Handley. The Head of Content for MarketingProfs tweets only the best posts and insights from real marketing pros (along with the occasional inspirational quote from time to time).

    2) Paul Roetzer

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    Roetzer and his agency, PR 20/20, have a bit of history with HubSpot, as the company was one of our first Value-Added Resellers (or VARs). He wrote the book on how to run a marketing agency ... no, literally, he wrote the book: The Marketing Agency Blueprint. In addition to his substantial marketing know-how, he's also an avid tweeter of the latest agency, social, and tech news.

    3) Lee Odden

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    Having spent many years in the wide world of digital marketing, Odden is definitely someone to track on The Twitter. The CEO of TopRank Online Marketing provides regular insights on the latest marketing data and trends that can greatly assist marketing firms small and large.

    4) Amy Porterfield

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    Porterfield has roughly 70,000 followers for a reason: She's well-versed in the ways of wooing them with great content. The social media strategist not only has extensive knowledge related to social best practices, but she's also not shy in tweeting other thoughtful content on the subject from industry experts you might not know.

    5) Contagious Magazine

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    Contagious features a vast offering of content on its site -- which it tweets often. Tweeting anything from video case studies to the most recent marketing and tech happenings, Contagious always fills its followers in on the latest, major goings-on in the industry.

    6) Jason Falls

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    Falls is a very accomplished content creator, having co-authored two books on marketing and founded the website Social Media Explorer. On top of all that, he regularly converses with fellow marketers and posts his own thoughts on industry happenings on Twitter (both of which he does quite humorously).

    7) Brian Clark

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    Under the @copyblogger Twitter handle, Clark relays numerous tips and tricks for content creators regarding how they can better their work, including advice on storytelling and growing an audience. A must-follow for those looking to substantially better their blogs.

    8) Content Marketing Institute

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    Many marketers are likely already aware of CMI from its Content Marketing World conference, but if you're not, you should be. If you're not following the organization on Twitter already, we recommend doing so: you'll see plenty-a-tweet regarding best mobile marketing practices, how to develop social strategies, and tips for creating valuable content.

    9) Social Media Today

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    This site has social media covered, thanks to contributions from a substantial amount of respected social media minds. Social Media Today's Twitter feed is constantly buzzing with unique B2B and B2C tips and the latest in-depth stats related to Facebook, Twitter, and pretty much every other major social site.

    10) Jeanne Hopkins

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    She's written at length about how to do mobile marketing right. She's an accomplished marketing exec (and was at one point on the HubSpot team). And she tweets all the important and up-to-date industry news, trends, and tips marketers could ever dream to learn, including posts from the blog of her current company, Continuum. Trust us: Follow her and you'll be all the better for it.

    11) Econsultancy

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    This account leads followers to an array of helpful marketing resources -- from comprehensive data compiled by expert marketers to informative blog posts from industry thought leaders. All in all, a great place for marketing pros to learn from one another.

    12) Brent Leary

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    When it comes to sniffing out the best marketing blog posts and reports to share with other marketers, Leary is top-notch. The Co-Founder and Partner of CRM Essentials also finds the time to retweet other marketing insiders and converse with other Twitter-ers in the industry. In other words, his account is thought leadership exemplified.

    What other marketing- and business-related Twitter accounts should industry members be following? Give us your suggestions in the comments!

    Image credit: Kooroshication

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