When potential customers are researching you online, they're getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away.
To prove the value of what you have to offer, why not let your happy customers do the talking?
Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a testimonial page serves as yet another indexed page on your website containing content covering product features, pain points, and keywords you're trying to rank for.
What are some examples of great testimonial pages? Here are 11 of the best examples out there to inspire you.
11 Examples of Awesome Testimonial Pages
Codecademy has nailed down the testimonials section of their website, which they call "Codecademy Stories." They've even included a few customer quotes (along with pictures, names, and locations) right on their homepage above a link to the testimonial page.
We love the approachable format, and the fact that they chose to feature customers that users can really relate to. When you click into any story, you can read the whole case study in a Q&A format.
[Click here to see Codecademy's full testimonial page.]
Many companies struggle to grab people's attention using their testimonial pages, but BlueBeam does a great job of catching your eye as soon as you arrive on the page. The first thing you see is a set of short customer quotes over large, bold images -- a trademark of modern web design -- that rotate on a carousel. Scroll down and you can click on video testimonials or read through simple quotations.
[Click here to see BlueBeam's full testimonial page.]
ChowNow does a lot right on their testimonial page, but the bread and butter is their collection of production-quality "client stories" videos. They have a whole bunch of these awesome, 2–3-minute videos that cover everything from the clients' life before and after ChowNow to how easy the platform is to use. The videos feature some great footage of the clients, their offices, and their food.
Another really cool, unique thing they do? Each client story module links to the client's website, Facebook page, and app in both the Android and Apple app stores. Now that's loving your clients back.
[Click here to see ChowNow's full testimonial page.]
Short quotes from happy customers can do wonders for social proof. On Xero's testimonial page, they've placed these quotes alongside photos and videos interspersed in a comprehensive library. Similar to ChowNow, Xero's videos are also very well done. To prevent visitors from clicking off the main testimonials page, the videos pop up on the existing page when you click them.
[Click here to see Xero's full testimonial page.]
5) Decadent Cakes
Depending on the situation, reviewers may not particularly want their pictures to be available on the internet -- like if they're reviewing a cake for their son's birthday party. This was the case for Decadent Cakes, who showcase their customer testimonials on a whimsically designed webpage along with names, locations, and sometimes pictures of the cakes made for those people. We love that they refer to their customers as "friends," too.
[Click here to see Decadent Cakes' full testimonial page.]
mHelpDesk's testimonial page employs a powerful header text set over a large, faded graphic showing where in the world their customers are located. This is a great way to show that they're a global brand. Below the header text and call-to-action for a trial, they offer videos and text testimonials equipped with pictures.
Their testimonial videos aren't production quality, but they get the message across and cover useful and relevant information -- which goes to show you don't need to invest thousands in production to get some testimonial videos up. Finally, in the theme of earning trust, we love that they close out their testimonial page with awards and badges of recognition.
[Click here to see mHelpDesk's full testimonial page.]
7) Clear Slide
Clear Slide's testimonial page is nested within their case studies home page. It includes a smattering of videos and text-based quotes from customers -- and from big names like Expedia, The Wall Street Journal, and CareerBuilder. If you have users that are celebrities or influencers within their community, be sure to include and even highlight their testimonials on your page.
[Click here to see Clear Slide's full testimonial page.]
The folks at FreeAgent did a great job formatting their testimonial page with emphasized text quotations along with pictures, names, and companies to add credibility. But what we really love about it is their "Twitter love" banner on the right-hand side of the page.
Social media is a great source of social proof, and many customers turn to places like Twitter and Facebook to informally review businesses they buy from. Be sure to monitor your social media presence regularly to find tweets, Facebook posts, Instagram posts, and so on that positively reflect your brand, and see where you can embed them on your website. (Click here for a step-by-step guide on embedding social media posts from all the major platforms.)
[Click here to see FreeAgent's full testimonial page.]
FocusLab took a unique and very cool-looking design approach to their testimonial page -- which is fitting, seeing as their trade is in creating visual branding systems. Instead of just listing out the quotes up front, they opted for a card-like design with interactive, rectangular elements you can click on to see the full case study.
What's even cooler is what they included in each individual case study: Not only do they cover the challenges their clients faced and how FocusLab helped solve them, but they also include some of the steps in the design process between conception and final product. For example, in some cases, they included the evolution of the logo during the design process.
Finally, we love that they include a "quick, over-the-shoulder view of works in progress" section below the case studies. These cards aren't clickable, but they give viewers a glimpse into the firm's current projects.
[Click here to see FocusLab's full testimonial page.]
Brainshark's testimonial page is fairly simple in comparison to many others on this list, but there are two things I want to point out here: First, they give users the ability to sort testimonials by category so they can read the ones that are the most interesting and relatable to them. Secondly, once you click into a case, you'll find they used their own software to display the client's testimonial. In other words, they're not only showcasing their happy clients -- they're also showcasing what a project looks like using their own software. Pretty cool.
[Click here to see Brainshark's full testimonial page.]
99designs includes all the major elements you'd want in a testimonial page: an eye-catching video at the top, customer quotes alongside pictures and names, and an idea of how good 99designs' service and product is compared to others -- which they accomplish by showing their five-star rating right on their page. Like Brainshark, they also give users the ability to sort through customer reviews by category so they can read the ones most relevant to them.
[Click here to see 99designs' full testimonial page.]
Once you've created a testimonial page, don't forget to promote it. Send it to the customer(s) you featured, your sales staff, and even to your other customers if you think they'd be interested. And don't forget to add a link to your testimonial page on your homepage, in your "About Us" page, or as part of your overall navigation.
Which inspiring testimonial pages have you come across? Share with us in the comments.