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    How to Effectively Crowdsource Content From Your Entire Organization

    By Kelsey Meyer

    You've just written your fifth blog article of the week, you have twenty-something slots to fill with engaging Twitter content, and you're coming to the realization that those emails you've been putting off aren't going to write themselves.

    The struggle is real.

    While my team and I have found that crowdsourcing content is a great way to combat writer's burnout, often times it's easier said than done. 

    In an effort to make actually ... Read More

    17 of the Best Examples of Beautiful Blog Design

    By Lindsay Kolowich

    Bloggers are now the third most trustworthy source of information, following only friends and family, according to a U.K. survey. That's right: Bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)

    Well, just as your website homepage is like the front door to your business, so too is your blog homepage the front door to your business blog.

    Read More
    Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]

    By Lindsay Kolowich

    In the seemingly eternal struggle to keep up with Google's algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people's websites to your own website.

    While link building is critical to your SEO strategy, it's not something you have complete control over.

    Read More
    5 Blogs With Comments You'll Actually Want to Read

    By Alisa Meredith

    Copyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Thing is, this “we know what’s good for you” approach failed to take into account what their readers want – which is, to comment when they want, where they want.

    Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place.

    Read More
    How to Crowdsource a Blog Post Using Google Docs [Quick Tip]

    By Corey Eridon

    When I'm walking around the city and I have to cross the street, I do this thing where I start looking both ways before I've reached the intersection. If there are no cars coming at that moment, I like to run across the street immediately instead of waiting to reach the intersection -- otherwise a bunch of cars will probably be there by the time I get to the crossing signal.

    Some people call that jaywalking. Law enforcement, for instance.

    I call it efficiency.

    Read More
    The Ultimate List of Websites Every Blogger Should Bookmark

    By Lindsay Kolowich

    All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators.

    Wouldn't it be great if all of those helpful resources were just a mouse click away?

    Read More
    What Makes Top Company Blogs So Successful? [New Data]

    By Kieran Flanagan

    Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis.

    But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. The key is nailing down the right strategy for publishing, optimizing, and promoting content so you can grow you blog into something spectacular.

    Read More
    Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making

    By Lindsay Kolowich

    Even after years of learning it in school, grammar is just one of those things people still mess up.

    It's hard. Words and phrases that sound fine in your head can suddenly look like gibberish when written down ... that is, if you've even realized you made a mistake in the first place. 
    It's easy for little grammar mistakes to slip by -- especially when you're self-editing. But how do you prevent grammatical errors if you're not even aware you're making them?

    Read More
    Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]

    By Mimi An

    We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. Sounds like a pipe dream ... right?

    Turns out, this isn't a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.

    Read More
    How to Write an Author Bio That Doesn't Suck 

    By Neil Patel

    If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration.

    Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you. 

    Read More
    The Anatomy of a Grammar Nerd [Infographic]

    By Lindsay Kolowich

    Are you pro-semi-colon? Does the word "irregardless" make you cringe? Do you silently (or not-so-silently) correct your friends' and family's grammar mistakes on a regular basis?

    If you answered "yes" to any of these questions, chances are you're a grammar nerd. It's cool -- a lot of us are, too. Actually, it turns out there are quite a few of you out there.

    Read More
    Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

    By Ginny Soskey

    The marketing industry has always been obsessed with the quality vs. quantity debate.

    Should you create more content of a lower quality or less content of a higher quality?

    In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads.

    Read More
    How to Use Excel to Run a Blog Content Analysis

    By Rachel Sprung

    Have you ever poured your heart and soul into a blog post only to see it completely tank?

    It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn't that drive you crazy?

    To gain a better understanding of their audience's interests -- and ensure that their content is actually resonating -- smart marketers are turning to the performance numbers of existing content to inform their strategy. 

    Read More
    The Blogging Tactic No One Is Talking About: Optimizing the Past

    By Pamela Vaughan

    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

    That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

    Read More
    The Top 100 U.K. Business Blogs: How Does Yours Rank? [Free Tool]

    By Siobhán McGinty

    Wondering how your business blog ranks among the best in the U.K.? Would you like to know what parameters are preventing you from being number one? Do you know what the best blogs are doing to be number one? Looking for a list of the top 100 U.K. business blogs that you can add to your reading list or pull inspiration from? 

    If you're wondering about any of the questions above, then you’re going to love the update to our InboundRank tool, which is tailored specifically to U.K. marketers running business-related blogs.

    Read More
    8 Signs You're Writing an Advertorial, Not a Blog Post

    By Jennifer Augustus

    Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content.

    Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service. These are the Internet’s equivalent of TV infomercials -- appearing to be entertaining until you discover you’re being sold something.

    Read More
    Back to Grammar School: 12 Easy Ways to Become a Better Writer

    By Allison VanNest

    Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?

    Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text.

    Read More
    How to Create a Writing Style Guide Built for the Web [Free Template]

    By Corey Eridon

    Businesses pump out content at a staggering rate these days -- and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.

    That's why at some point, most companies accept that they'll need to develop a writing style guide: a document that indicates the basic rules of writing we'll all agree to follow (like whether I should've capitalized the "a" after the colon in this sentence).

    Read More
    Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

    By Joe Chernov

    Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.

    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he's missing the point.

    Read More
    Why Bloggers Abandon Their Blogs Too Early [Video]

    By Joe Chernov


    Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts.

    If the study centered on personal blogs, I’d understand. But corporate blogs? Wow. Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling.

    Read More
    6 Data-Backed Lessons for Content Marketers in Europe

    By Lisa Toner


    Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies' overall marketing strategies, the online content space is becoming more and more competitive.

    To get ahead and stand out, the key is knowing where in your content strategy to invest.

    Read More
    9 Simple Ways to Write Stronger Introductions

    By Neil Patel

    There's a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions?

    Compelling readers to actually read the article is an art form in and of itself -- and if you don't do it well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers.

    Read More
    The Ultimate List of Free Content Creation Tools & Resources

    By Lindsay Kolowich

    Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.)

    While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness).  

    That being said, there are plenty of tools out there to make creating content much easier. 

    Read More
    5 Bad Writing Habits to Drop Right Now

    By Neil Patel

    After writing several thousand blog posts and articles, I’ve learned something about writing: It’s not just what I write that’s important; it’s also what I don’t write.

    There are some things you should simply not write. I’m not referring to well-placed curse words or salacious stories. There’s a time and place for everything -- except the following five awful writing habits.

    Read More
    The Ultimate Online Editing and Proofreading Checklist

    By Pamela Vaughan

    As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this.

    If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door.

    Read More
    6 Cool Company Blogs Everyone Will Enjoy Reading

    By Nichole Elizabeth DeMeré

    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun ... I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.

    Read More
    Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter

    By Nichole Elizabeth DeMeré

    From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she's not just any copywriter. Joanna's a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. And she has a lot to say about how to make your words count -- in dollars and sense.

    Read More
    How Often Should Companies Blog? [New Benchmark Data]

    By Lindsay Kolowich

    "Blog early, blog often." 

    In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you're creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.

    Read More
    7 Tools for Finding & Connecting With Influential Bloggers

    By Ann Smarty

    The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They're capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently.

    Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago.

    Read More

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