Literary theorist and legal scholar Stanley Fish wrote, "The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world."
Remarkable writing isn't just for academics and authors; it's a fundamental skill for marketers, too. The "remarkable" part is where it gets tricky.Read More
As part of my 2014 goal to gain 50,000 new subscribers, I set out to find a better way to do guest posting.
I was already using tools to making it easy for anyone to sign up to my newsletter via my own blog, but I needed to find a way to make it easier someone reading my guest post to sign up.Read More
What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers?
For many marketers, just getting 100,000 visitors to a website seems impossible -- never mind figuring out how to entice them to become active email subscribers.Read More
We're on a historical blog optimization kick over here on the HubSpot blogging team. "What in the Sam Hill is 'historical blog optimization,'" you ask?
Basically, it means optimizing our "old" blog content to generate more traffic and leads. And by "old," I just mean posts that already exist on our blog, whether we wrote it three years ago or last month.Read More