7 Common Grammar Myths You'll Never Fall For Again

    by Lindsay Kolowich


    September 18, 2014 at 8:00 AM

    grammar-myths-eraserAlthough none of us are perfect, spelling and grammar matter in marketing. (And sales, too.) Consistently correct grammar makes your content more credible and could impact its performance, too. Just look at what happened to NBC.

    But there's a lot of conflicting advice out there

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    How to Launch and Grow a Business Blog From Scratch [SlideShare]

    by Anum Hussain


    September 17, 2014 at 11:00 AM

    INBOUND-2014-stop-marketing-start-hacking-other-1Roughly six months ago, I was tasked with launching a new business blog for Sidekick, an email productivity tool built in HubSpot's startup labs.

    I thought sure, I've been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right?

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    6 Company Blogs We Actually Enjoy Reading

    by Lindsay Kolowich


    September 10, 2014 at 12:00 PM

    entertaining-blogs-man-laughingYou know that feeling when you read a brand's blog post and think to yourself, "This is awesome. Who can I tell?!" I sometimes find myself sending certain posts to a whole list of my marketing friends. That's when I know I've hit gold.

    When this ritual happens consistently with posts from one particular blog,

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    12 Ways to Get More Blog Subscribers [Infographic]

    by Ginny Soskey


    September 5, 2014 at 6:00 AM

    How_To_Get_More_Blog_SubscribersFor lots of bloggers, publishing blog post can feel a little anticlimactic. You spend all this time researching and writing and editing and designing to get your post out the door, and when you finally hit publish ...

    ... Nothing happens. (Except maybe a tweet or two from your mom and the intern. Thanks, Mom and Intern!) But wouldn't it be nice if

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    Which Works Better for Blog Conversion: A Standard CTA or a Full Form?

    by Pamela Vaughan


    September 2, 2014 at 6:00 AM

    plan-a-plan-b-199521-editedFile this one under Why You Need to Test Stuff for Yourself.

    A couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actual subscribe form.

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