<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

    Where Marketers Go to Grow

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    X

    Join 500,000 Fellow Marketers

    Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.

    Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

    By Mimi An

    hubspot-compounding-blog-posts.png

    Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.

    In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of ... Read More

    Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making

    By Lindsay Kolowich

    Even after years of learning it in school, grammar is just one of those things people still mess up.

    It's hard. Words and phrases that sound fine in your head can suddenly look like gibberish when written down ... that is, if you've even realized you made a mistake in the first place. 
    It's easy for little grammar mistakes to slip by -- especially when you're self-editing. But how do you prevent grammatical errors if you're not even aware you're making them?

    Read More
    Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]

    By Mimi An

    We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. Sounds like a pipe dream ... right?

    Turns out, this isn't a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.

    Read More
    How to Write an Author Bio That Doesn't Suck 

    By Neil Patel

    If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration.

    Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you. 

    Read More
    The Anatomy of a Grammar Nerd [Infographic]

    By Lindsay Kolowich

    Are you pro-semi-colon? Does the word "irregardless" make you cringe? Do you silently (or not-so-silently) correct your friends' and family's grammar mistakes on a regular basis?

    If you answered "yes" to any of these questions, chances are you're a grammar nerd. It's cool -- a lot of us are, too. Actually, it turns out there are quite a few of you out there.

    Read More
    Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

    By Ginny Soskey

    The marketing industry has always been obsessed with the quality vs. quantity debate.

    Should you create more content of a lower quality or less content of a higher quality?

    In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads.

    Read More
    How to Use Excel to Run a Blog Content Analysis

    By Rachel Sprung

    Have you ever poured your heart and soul into a blog post only to see it completely tank?

    It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn't that drive you crazy?

    To gain a better understanding of their audience's interests -- and ensure that their content is actually resonating -- smart marketers are turning to the performance numbers of existing content to inform their strategy. 

    Read More
    The Blogging Tactic No One Is Talking About: Optimizing the Past

    By Pamela Vaughan

    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

    That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

    Read More
    The Top 100 U.K. Business Blogs: How Does Yours Rank? [Free Tool]

    By Siobhán McGinty

    Wondering how your business blog ranks among the best in the U.K.? Would you like to know what parameters are preventing you from being number one? Do you know what the best blogs are doing to be number one? Looking for a list of the top 100 U.K. business blogs that you can add to your reading list or pull inspiration from? 

    If you're wondering about any of the questions above, then you’re going to love the update to our InboundRank tool, which is tailored specifically to U.K. marketers running business-related blogs.

    Read More
    8 Signs You're Writing an Advertorial, Not a Blog Post

    By Jennifer Augustus

    Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content.

    Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service. These are the Internet’s equivalent of TV infomercials -- appearing to be entertaining until you discover you’re being sold something.

    Read More
    Back to Grammar School: 12 Easy Ways to Become a Better Writer

    By Allison VanNest

    Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?

    Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text.

    Read More
    How to Create a Writing Style Guide Built for the Web [Free Template]

    By Corey Eridon

    Businesses pump out content at a staggering rate these days -- and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.

    That's why at some point, most companies accept that they'll need to develop a writing style guide: a document that indicates the basic rules of writing we'll all agree to follow (like whether I should've capitalized the "a" after the colon in this sentence).

    Read More
    Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

    By Joe Chernov

    Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.

    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he's missing the point.

    Read More
    Why Bloggers Abandon Their Blogs Too Early [Video]

    By Joe Chernov

     

    Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts.

    If the study centered on personal blogs, I’d understand. But corporate blogs? Wow. Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling.

    Read More
    6 Data-Backed Lessons for Content Marketers in Europe

    By Lisa Toner

     

    Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies' overall marketing strategies, the online content space is becoming more and more competitive.

    To get ahead and stand out, the key is knowing where in your content strategy to invest.

    Read More
    9 Simple Ways to Write Stronger Introductions

    By Neil Patel

    There's a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions?

    Compelling readers to actually read the article is an art form in and of itself -- and if you don't do it well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers.

    Read More
    The Ultimate List of Free Content Creation Tools & Resources

    By Lindsay Kolowich

    Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.)

    While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness).  

    That being said, there are plenty of tools out there to make creating content much easier. 

    Read More
    5 Bad Writing Habits to Drop Right Now

    By Neil Patel

    After writing several thousand blog posts and articles, I’ve learned something about writing: It’s not just what I write that’s important; it’s also what I don’t write.

    There are some things you should simply not write. I’m not referring to well-placed curse words or salacious stories. There’s a time and place for everything -- except the following five awful writing habits.

    Read More
    The Ultimate Online Editing and Proofreading Checklist

    By Pamela Vaughan

    As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this.

    If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door.

    Read More
    6 Cool Company Blogs Everyone Will Enjoy Reading

    By Nichole Elizabeth DeMeré

    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun ... I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.

    Read More
    Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter

    By Nichole Elizabeth DeMeré

    From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she's not just any copywriter. Joanna's a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. And she has a lot to say about how to make your words count -- in dollars and sense.

    Read More
    How Often Should Companies Blog? [New Benchmark Data]

    By Lindsay Kolowich

    "Blog early, blog often." 

    In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you're creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.

    Read More
    7 Tools for Finding & Connecting With Influential Bloggers

    By Ann Smarty

    The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They're capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently.

    Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago.

    Read More
    8 Great Marketing Blogs You Probably Don't Follow (But Should)

    By Nichole Elizabeth DeMeré

    In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). 

    While these blogs deserve the recognition and readership they've cultivated, many people assume that those are the only places you should go for original, quality marketing ideas.

    Read More
    Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion

    By Allison VanNest

    Many people think that once they leave school, they don't need to worry about grammar. In the real world, most people will just figure out what you mean ... right?

    Not quite. Turns out, quality writing can help you get ahead in your career -- and poor writing can hold you back. So if you want to get ahead in the workplace, change careers, or find a job, then it’s time to dust off that dictionary, thumb through your thesaurus, and get a grip on grammar.

    Read More
    A Simple Formula for Writing Kick-Ass Blog Titles

    By Corey Eridon

    Look, I said ass.

    And in a minute, you'll know why. It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

    So let's just dive right in, shall we? This post will outline a simple formula for writing kick-ass titles and headlines.

    Read More
    11 Expert Tips for Growing Your Company's Blog

    By Siobhán McGinty

    Most marketers dream about the day their blog has "made it." 

    How we define "making it" differs. Maybe it's when we reach a certain traffic or lead goal. Maybe it's the day one of our posts finally gets shared by an influencer. Or maybe, it's when your blog makes a "blogs to watch" roundup.

    Read More
    9 Great Tools to Help You Write & Edit Blog Posts Better

    By Chris Handy

    Blogging is an important part of your business strategy. Often, a blog post will be the first impression a prospect has of your company. Getting things just right can be overwhelming.

    In this post, I’ll outline some of the best tools to help you keep a solid editorial flow from idea to publish. You will discover tools for capturing ideas, proofreading content, and enhancing posts with images.

    Read More
    Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value

    By Laurie Aquilante

    As savvy marketers, it's easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- we know that the content we're creating will attract and generate qualified leads that will turn into customers.

    And to fully implement our plan, we'll usually need to gain buy-in from other company stakeholders. Often, this will happen in our quarterly budget meeting.

    Read More
    7 Tried-and-True Ways to Defeat Writer’s Block

    By Neil Patel

    Every content creator knows what it’s like to deal with writer’s block. You feel as if you simply can’t string two words together. It’s a horrible feeling, especially if you’re expected to maintain a high output of content.

    This condition isn't all in your head -- writer’s block is a real issue. Whether you write romance novels or technical blogs, you can get it. And when you suddenly have it, you somehow have to get through it.

    Read More
    7 Tips for Finding and Managing Amazing Freelancers

    By Amber van Natten

    As a former freelancer who now hires freelancers, I have a unique perspective on the topic of working with people who write. I’ve ridden a rollercoaster of freelancer rates and experiences. And now, the market has finally realized what great freelancers (and editors) knew all along: Freelance writers may be a dime a dozen, but a good one -- who can not only write, but is also reliable -- is one in a million. And absolutely worth the money.

    Read More
    7 Ways to Speed Up Your Content Creation

    By Aaron Agius

    These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns.

    But the trick with content marketing is that it's a long game. Successful content marketing teams don't just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great, search-friendly content.

    Read More
    36 Tried-and-True Ways to Promote Your Blog Posts [Infographic]

    By Lindsay Kolowich

    There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.

    Luckily, you have many creative options when it comes to promoting your blog content.

    Read More
    How to Research Blog Topics: A Step-by-Step Process

    By Will Blunt

    Conducting research is an essential part of writing quality blog content. To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff.

    But doing research can be very time consuming if you're not sure what you should be looking for and how to look for it.

    Read More

    Subscribe to HubSpot's Marketing Blog

    Join 500,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

    Comments

    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    Comments
    subscribe to hubspot's marketing blog