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    The Blogging Tactic No One Is Talking About: Optimizing the Past

    By Pamela Vaughan

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    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

    That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the ... Read More

    The Top 100 U.K. Business Blogs: How Does Yours Rank? [Free Tool]

    By Siobhán McGinty

    Wondering how your business blog ranks among the best in the U.K.? Would you like to know what parameters are preventing you from being number one? Do you know what the best blogs are doing to be number one? Looking for a list of the top 100 U.K. business blogs that you can add to your reading list or pull inspiration from? 

    If you're wondering about any of the questions above, then you’re going to love the update to our InboundRank tool, which is tailored specifically to U.K. marketers running business-related blogs.

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    8 Signs You're Writing an Advertorial, Not a Blog Post

    By Jennifer Augustus

    Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content.

    Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service. These are the Internet’s equivalent of TV infomercials -- appearing to be entertaining until you discover you’re being sold something.

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    Back to Grammar School: 12 Easy Ways to Become a Better Writer

    By Allison VanNest

    Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?

    Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text.

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    How to Create a Writing Style Guide Built for the Web [Free Template]

    By Corey Eridon

    Businesses pump out content at a staggering rate these days -- and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.

    That's why at some point, most companies accept that they'll need to develop a writing style guide: a document that indicates the basic rules of writing we'll all agree to follow (like whether I should've capitalized the "a" after the colon in this sentence).

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    Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

    By Joe Chernov

    Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.

    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he's missing the point.

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    Why Bloggers Abandon Their Blogs Too Early [Video]

    By Joe Chernov

     

    Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts.

    If the study centered on personal blogs, I’d understand. But corporate blogs? Wow. Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling.

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    6 Data-Backed Lessons for Content Marketers in Europe

    By Lisa Toner

     

    Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies' overall marketing strategies, the online content space is becoming more and more competitive.

    To get ahead and stand out, the key is knowing where in your content strategy to invest.

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    9 Simple Ways to Write Stronger Introductions

    By Neil Patel

    There's a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions?

    Compelling readers to actually read the article is an art form in and of itself -- and if you don't do it well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers.

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    The Ultimate List of Free Content Creation Tools & Resources

    By Lindsay Kolowich

    Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.)

    While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness).  

    That being said, there are plenty of tools out there to make creating content much easier. 

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    5 Bad Writing Habits to Drop Right Now

    By Neil Patel

    After writing several thousand blog posts and articles, I’ve learned something about writing: It’s not just what I write that’s important; it’s also what I don’t write.

    There are some things you should simply not write. I’m not referring to well-placed curse words or salacious stories. There’s a time and place for everything -- except the following five awful writing habits.

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    The Ultimate Online Editing and Proofreading Checklist

    By Pamela Vaughan

    As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this.

    If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door.

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    6 Cool Company Blogs Everyone Will Enjoy Reading

    By Nichole Elizabeth DeMeré

    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun ... I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.

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    Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter

    By Nichole Elizabeth DeMeré

    From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she's not just any copywriter. Joanna's a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. And she has a lot to say about how to make your words count -- in dollars and sense.

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    How Often Should Companies Blog? [New Benchmark Data]

    By Lindsay Kolowich

    "Blog early, blog often." 

    In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you're creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.

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    7 Tools for Finding & Connecting With Influential Bloggers

    By Ann Smarty

    The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They're capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently.

    Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago.

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    8 Great Marketing Blogs You Probably Don't Follow (But Should)

    By Nichole Elizabeth DeMeré

    In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). 

    While these blogs deserve the recognition and readership they've cultivated, many people assume that those are the only places you should go for original, quality marketing ideas.

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    Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion

    By Allison VanNest

    Many people think that once they leave school, they don't need to worry about grammar. In the real world, most people will just figure out what you mean ... right?

    Not quite. Turns out, quality writing can help you get ahead in your career -- and poor writing can hold you back. So if you want to get ahead in the workplace, change careers, or find a job, then it’s time to dust off that dictionary, thumb through your thesaurus, and get a grip on grammar.

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    A Simple Formula for Writing Kick-Ass Blog Titles

    By Corey Eridon

    Look, I said ass.

    And in a minute, you'll know why. It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

    So let's just dive right in, shall we? This post will outline a simple formula for writing kick-ass titles and headlines.

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    11 Expert Tips for Growing Your Company's Blog

    By Siobhán McGinty

    Most marketers dream about the day their blog has "made it." 

    How we define "making it" differs. Maybe it's when we reach a certain traffic or lead goal. Maybe it's the day one of our posts finally gets shared by an influencer. Or maybe, it's when your blog makes a "blogs to watch" roundup.

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    9 Great Tools to Help You Write & Edit Blog Posts Better

    By Chris Handy

    Blogging is an important part of your business strategy. Often, a blog post will be the first impression a prospect has of your company. Getting things just right can be overwhelming.

    In this post, I’ll outline some of the best tools to help you keep a solid editorial flow from idea to publish. You will discover tools for capturing ideas, proofreading content, and enhancing posts with images.

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    Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value

    By Laurie Aquilante

    As savvy marketers, it's easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- we know that the content we're creating will attract and generate qualified leads that will turn into customers.

    And to fully implement our plan, we'll usually need to gain buy-in from other company stakeholders. Often, this will happen in our quarterly budget meeting.

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    7 Tried-and-True Ways to Defeat Writer’s Block

    By Neil Patel

    Every content creator knows what it’s like to deal with writer’s block. You feel as if you simply can’t string two words together. It’s a horrible feeling, especially if you’re expected to maintain a high output of content.

    This condition isn't all in your head -- writer’s block is a real issue. Whether you write romance novels or technical blogs, you can get it. And when you suddenly have it, you somehow have to get through it.

    Read More
    7 Tips for Finding and Managing Amazing Freelancers

    By Amber van Natten

    As a former freelancer who now hires freelancers, I have a unique perspective on the topic of working with people who write. I’ve ridden a rollercoaster of freelancer rates and experiences. And now, the market has finally realized what great freelancers (and editors) knew all along: Freelance writers may be a dime a dozen, but a good one -- who can not only write, but is also reliable -- is one in a million. And absolutely worth the money.

    Read More
    7 Ways to Speed Up Your Content Creation

    By Aaron Agius

    These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns.

    But the trick with content marketing is that it's a long game. Successful content marketing teams don't just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great, search-friendly content.

    Read More
    36 Tried-and-True Ways to Promote Your Blog Posts [Infographic]

    By Lindsay Kolowich

    There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.

    Luckily, you have many creative options when it comes to promoting your blog content.

    Read More
    How to Research Blog Topics: A Step-by-Step Process

    By Will Blunt

    Conducting research is an essential part of writing quality blog content. To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff.

    But doing research can be very time consuming if you're not sure what you should be looking for and how to look for it.

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    10 Sites for Free, Non-Cheesy Stock Photos

    By Carly Stec

    We've all heard the mantra, "Don't settle for anything less than you deserve."

    Yet for some strange reason, marketers continue to push out cheap stock photography to serve as a representation of their brand. 

    They fall back on the excuse that they simply don't have the time to spend on figuring out copyrights and attribition rules, but fail to recognize the influence it has on a prospect's perception of them. 

    Read More
    9 Ways to Recycle Your Blog Posts Into Other Content Formats

    By Will Blunt

    Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it's got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. 

    The answer to this challenge isn’t to write more frequent, lower quality blog posts. Quite the opposite. You need to dedicate more time to researching and write the best and most engaging content you can.

    Read More
    Getting Started With Content Marketing: 9 Takeaways From One Company's Experience

    By Gal Rimon

    When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves.

    Read More
    How to Blog Consistently Without Burning Out

    By Ann Smarty

    I've been blogging for as long as I've been working. I started blogging shortly after I graduated from college and I've never stopped ever since. I blog for myself, I blog for a living, and I blog for self-growth and self-education.

    Some of the most frequent questions that I hear are: How do you keep up? How do you keep yourself motivated and inspired? How do you keep producing fresh content without burning out?

    Read More
    8 Tips for Writing More Powerful Conclusions

    By Neil Patel

    What’s the toughest part of writing a blog post?

    For a lot of people, it’s the conclusion. You spend a long time -- maybe hours -- writing the perfect article. You do all the outlining, research, formatting, and then you get to the end. Now what do you say?

    A lot of writers whip out a half-baked conclusion, or shirk it altogether. But if your conclusion is lame, then the whole piece falls flat.

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    Before and After: The Transformation of One Business Blog

    By Marc Herschberger

    Our marketing agency Revenue River's blog was boring.

    Scratch that. It was boring and ineffective.

    As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others.

    Read More
    How to Build and Manage a Team of Remote Writers

    By Aaron Agius

    The internet has dissolved the geographical barriers that used to constrain businesses, allowing them to create remote teams of contractors from around the world. In fact, nearly half of all global employees are part of a remote team according to Esna, a global communication solutions provider.

    The rise of telecommuting has presented many opportunities for businesses that manage workers all over the world, but overseeing remote teams can also be very complex.

    Read More
    How to Find Accurate and Compelling Data

    By Ross Crooks

    No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Too often, individuals cherry pick data from a variety of ... let’s say “questionable” sources, cobbling together a few statistics that are incomplete -- or worse, completely irrelevant.

    Whether you’re communicating to your boss or your consumer, all data starts with a good data source.

    Read More
    How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates

    By Rachel Sprung

    You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those oh-so-valuable calls-to-action that generate inbound leads. Need I say more?

    So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

    Read More
    How to Simplify Your Writing

    By Neil Patel

    I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard.

    But simple writing is easier said than done. Even though it’s easy on the readers, it’s hard for the writer. In this article, I'll go over what I mean by "simple" in writing, and then give you eight tips on how to simplify your writing.

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    How to Create a Successful Blog Strategy: A Step-by-Step Guide

    By Will Blunt

    Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes -- those are the kinds of things that can give you a voice in the conversation.

    We've witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs.

    Read More

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