How to Make Your How-To Content More Helpful

    by Diana Urban


    July 15, 2014 at 6:00 AM

    halp-sealWhether you're writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it's important to make your content easy to read. Otherwise, you'll lose your readers' attention and they'll never even get to the end of your post.

    These tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading):

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    74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]

    by Sam Kusinitz


    July 14, 2014 at 2:00 PM

    newspaper_publisher_(sub)-2Imagine how many more views and how much more engagement your blog posts would get if you spent as much time crafting your blog post titles as you do your email subject lines.

    Whether your posts are being discovered in social media, search engines, or inside of people's inboxes, the titles are the first things

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    How My Blog Homepage Redesign Increased Email Signups by 300%

    by Noah Kagan


    July 9, 2014 at 8:00 AM

    envelopes-mail-2At the beginning of 2014, I set a goal to reach 50,000 email subscribers for, my personal blog about marketing.

    When the year began, there were about 12,250 subscribers and 35 new subscribers were joining each day. Like any good marketer will do, I sat down and did the math.

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    Are You Bungling Your Blog Homepage Design?

    by Rachel Sprung


    July 8, 2014 at 6:00 AM

    blog_homepage_designsWhen you're first starting a blog for your business, it's easy to forget about its homepage design. You're focused on getting posts up on the blog so you can start ranking in search. You care about placing calls-to-action in your posts. You devote time to distributing your posts on social media to help bring in some more traffic.

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    8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)

    by Ginny Soskey


    July 7, 2014 at 12:00 PM

    blogging_beginnerSometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"

    That's when I roll my eyes. See, people are quick to deem blogging as a no-brainer job ...

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