A 28-Day Training Plan for Becoming a Better Writer

    by Paul Furiga

    Date

    September 27, 2014 at 8:00 AM

    calendar-writingThis post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    Nowadays, we're often overridden with self-improvement plans, from 21-day diet plans to six-week courses that teach foreign languages. So why shouldn’t those of us who must create content for the gaping maw of the internet have our own shape-up plan for writing?

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    Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

    by Pamela Vaughan

    Date

    September 26, 2014 at 8:00 AM

    kid-scientist-testing-260546-editedThese days, I spend a lot of my time on blog optimization. I'm constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. 

    Because my role is focused on optimization and growth, I try to make sure we're always testing something.

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    How to Screen for Top-Notch Writers

    by Corey Eridon

    Date

    September 24, 2014 at 8:00 AM

    typewriter-mouseMost people I talk to that lean on content marketing for their business don't consider themselves content marketers themselves. Either they're not inherently talented as writers, or they're just not interested in doing it -- whether due to resource constraints or a lack of inclination toward the written word. 

    That's totally fine. As long as they're ready to hire writers that can do the job for them.

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    A 7-Step Process for Building a Blog Content Backlog

    by Rachel Sprung

    Date

    September 23, 2014 at 12:00 PM

    schedule-calendarThe more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average.

    In order to create this blog content, blog editors need to spend a lot of time

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    Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger

    by Emma Snider

    Date

    September 22, 2014 at 2:00 PM

    twins“She’s going to the dark side.”

    That’s what some of my former colleagues would say when a coworker announced she was leaving journalism to take on a content marketing role. It was always said jokingly, but the sentiment was clear: Journalism = virtuous; blogging = devious.

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