The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow

    by Shannon Johnson


    October 29, 2014 at 12:00 PM

    anatomy_of_the_corporate_content_team_5_modelsEvery organization is in the media business now, which means there’s a growing number of corporations that are building out full-blown newsrooms.By producing original journalism, these organizations establish themselves as industry thought leaders, supplement income with an advertising revenue stream, and get discovered by the people who will eventually become customers.

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    How to Write a Darn Good Sentence [SlideShare]

    by Lindsay Kolowich


    October 28, 2014 at 12:00 PM

    magnetic-words-write-sentenceLiterary theorist and legal scholar Stanley Fish wrote, "The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world."

    Remarkable writing isn't just for academics and authors; it's a fundamental skill for marketers, too. The "remarkable" part is where it gets tricky.

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    A Simple Trick for Getting More Email Subscribers From Guest Posts

    by Noah Kagan


    October 23, 2014 at 6:00 AM

    email-overloadAs part of my 2014 goal to gain 50,000 new subscribers, I set out to find a better way to do guest posting.

    I was already using tools to making it easy for anyone to sign up to my newsletter via my own blog, but I needed to find a way to make it easier someone reading my guest post to sign up.

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    How to Get 100,000 People to Read Your Blog [Free Ebook]

    by Brittany Leaning


    October 21, 2014 at 6:00 AM

    How to Get 100,000 Readers For Your Blog GIFWhat does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers?

    For many marketers, just getting 100,000 visitors to a website seems impossible -- never mind figuring out how to entice them to become active email subscribers. 

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    Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords

    by Pamela Vaughan


    October 15, 2014 at 8:00 AM

    kid-magnifying-glass-search-689570-editedWe're on a historical blog optimization kick over here on the HubSpot blogging team. "What in the Sam Hill is 'historical blog optimization,'" you ask?

    Basically, it means optimizing our "old" blog content to generate more traffic and leads. And by "old," I just mean posts that already exist on our blog, whether we wrote it three years ago or last month.

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