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    7 Ways to Speed Up Your Content Creation

    By Aaron Agius


    These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns.

    But the trick with content marketing is that it's a long game. Successful content marketing teams don't just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great, search-friendly content.The great thing is, once that content's written, Read More

    36 Tried-and-True Ways to Promote Your Blog Posts [Infographic]

    By Lindsay Kolowich

    There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.

    Luckily, you have many creative options when it comes to promoting your blog content.

    Read More
    How to Research Blog Topics: A Step-by-Step Process

    By Will Blunt

    Conducting research is an essential part of writing quality blog content. To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff.

    But doing research can be very time consuming if you're not sure what you should be looking for and how to look for it.

    Read More
    10 Sites for Free, Non-Cheesy Stock Photos

    By Carly Stec

    We've all heard the mantra, "Don't settle for anything less than you deserve."

    Yet for some strange reason, marketers continue to push out cheap stock photography to serve as a representation of their brand. 

    They fall back on the excuse that they simply don't have the time to spend on figuring out copyrights and attribition rules, but fail to recognize the influence it has on a prospect's perception of them. 

    Read More
    9 Ways to Recycle Your Blog Posts Into Other Content Formats

    By Will Blunt

    Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it's got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. 

    The answer to this challenge isn’t to write more frequent, lower quality blog posts. Quite the opposite. You need to dedicate more time to researching and write the best and most engaging content you can.

    Read More
    Getting Started With Content Marketing: 9 Takeaways From One Company's Experience

    By Gal Rimon

    When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves.

    Read More
    How to Blog Consistently Without Burning Out

    By Ann Smarty

    I've been blogging for as long as I've been working. I started blogging shortly after I graduated from college and I've never stopped ever since. I blog for myself, I blog for a living, and I blog for self-growth and self-education.

    Some of the most frequent questions that I hear are: How do you keep up? How do you keep yourself motivated and inspired? How do you keep producing fresh content without burning out?

    Read More
    8 Tips for Writing More Powerful Conclusions

    By Neil Patel

    What’s the toughest part of writing a blog post?

    For a lot of people, it’s the conclusion. You spend a long time -- maybe hours -- writing the perfect article. You do all the outlining, research, formatting, and then you get to the end. Now what do you say?

    A lot of writers whip out a half-baked conclusion, or shirk it altogether. But if your conclusion is lame, then the whole piece falls flat.

    Read More
    Before and After: The Transformation of One Business Blog

    By Marc Herschberger

    Our marketing agency Revenue River's blog was boring.

    Scratch that. It was boring and ineffective.

    As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others.

    Read More
    How to Build and Manage a Team of Remote Writers

    By Aaron Agius

    The internet has dissolved the geographical barriers that used to constrain businesses, allowing them to create remote teams of contractors from around the world. In fact, nearly half of all global employees are part of a remote team according to Esna, a global communication solutions provider.

    The rise of telecommuting has presented many opportunities for businesses that manage workers all over the world, but overseeing remote teams can also be very complex.

    Read More
    How to Find Accurate and Compelling Data

    By Ross Crooks

    No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Too often, individuals cherry pick data from a variety of ... let’s say “questionable” sources, cobbling together a few statistics that are incomplete -- or worse, completely irrelevant.

    Whether you’re communicating to your boss or your consumer, all data starts with a good data source.

    Read More
    How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates

    By Rachel Sprung

    You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those oh-so-valuable calls-to-action that generate inbound leads. Need I say more?

    So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

    Read More
    How to Simplify Your Writing

    By Neil Patel

    I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard.

    But simple writing is easier said than done. Even though it’s easy on the readers, it’s hard for the writer. In this article, I'll go over what I mean by "simple" in writing, and then give you eight tips on how to simplify your writing.

    Read More
    How to Create a Successful Blog Strategy: A Step-by-Step Guide

    By Will Blunt

    Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes -- those are the kinds of things that can give you a voice in the conversation.

    We've witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs.

    Read More
    7 Ways to Get Non-Marketing Employees to Blog

    By Alex Embling

    It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content. You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis.

    But when it comes to creating content outlining your organization’s expertise – getting more technical or non-marketing staff to put what they do into words is a sizable challenge. Not everyone can be a writer, and not every writer has the knowledge or capacity required to create the right content. So what can be done?

    The Challenge

    Read More
    An Overview of the Major Google Algorithm Updates of 2014

    By Lindsay Kolowich

    Inbound marketers are constantly on alert for changes in Google's ever-evolving algorithm ... but that doesn't mean we don't miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.

    To make sure you're fully up to date on the latest major changes in SEO, we've compiled a full list of the most important Google algorithm updates from 2014.

    Read More
    We Completely Redesigned the HubSpot Blog. Here's Why.

    By Pamela Vaughan

    If you're a regular reader of HubSpot's Blog, you've probably noticed things are looking a little bit different today. It's not just you. Last night, we gave the HubSpot Blog a pretty drastic makeover. 

    A lot of planning and strategizing went into the new design, so we thought we'd share how the current design came to be and why we made the changes we did.

    Read More
    The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)

    By Dharmesh Shah

    If you're anything like me (and my apologies if you are), you like lists. And, if you also happen to work in marketing, you've probably heard of the old AdAge Power150 list -- it was a list of the top marketing blogs in the world. I use the past tense, because a few months ago AdAge said they were "powering down" the list. As the folks from Monty Python would say ... the Power150 has ceased to be. (Video link here -- you're welcome.)

    Read More
    10 Powerful Blogging Hacks for the Efficient Marketer

    By Ginny Soskey

    When I first started to blog for a living, I found it hard. Like, really hard. I always felt like I had writer's block. It took me forever to write my first article that was over 1,000 words.

    And I certainly didn't feel validated after I hit publish -- the posts would rack up a handful of shares and views, usually from my wonderful

    Read More
    How to Write a Darn Good Sentence [SlideShare]

    By Lindsay Kolowich

    Literary theorist and legal scholar Stanley Fish wrote, "The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world."

    Remarkable writing isn't just for academics and authors; it's a fundamental skill for marketers, too. The "remarkable" part is where it gets tricky.

    Read More
    Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

    By Pamela Vaughan

    These days, I spend a lot of my time on blog optimization. I'm constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. 

    Because my role is focused on optimization and growth, I try to make sure we're always testing something.

    Read More
    How to Screen for Top-Notch Writers

    By Corey Eridon

    Most people I talk to that lean on content marketing for their business don't consider themselves content marketers themselves. Either they're not inherently talented as writers, or they're just not interested in doing it -- whether due to resource constraints or a lack of inclination toward the written word. 

    That's totally fine. As long as they're ready to hire writers that can do the job for them.

    Read More
    6 Company Blogs We Actually Enjoy Reading

    By Lindsay Kolowich

    You know that feeling when you read a brand's blog post and think to yourself, "This is awesome. Who can I tell?!" I sometimes find myself sending certain posts to a whole list of my marketing friends. That's when I know I've hit gold.

    When this ritual happens consistently with posts from one particular blog,

    Read More
    12 Ways to Get More Blog Subscribers [Infographic]

    By Ginny Soskey

    For lots of bloggers, publishing blog post can feel a little anticlimactic. You spend all this time researching and writing and editing and designing to get your post out the door, and when you finally hit publish ...

    ... Nothing happens. (Except maybe a tweet or two from your mom and the intern. Thanks, Mom and Intern!) But wouldn't it be nice if

    Read More
    How to Get People to Read Your Entire Blog Post

    By Neil Patel

    Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. 

    After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction.

    Read More

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