Why You Need to Stop Neglecting Your Old Content

    by Pamela Vaughan

    Date

    August 19, 2014 at 6:00 AM

    neglected_contentRaise your hand if this sounds familiar ...

    As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. 

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    How to Write Better Headlines [Infographic]

    by Ginny Soskey

    Date

    August 14, 2014 at 12:00 PM

    headline_writingTruthfully, I think the hardest part of blogging is coming up with a great headline. Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space. In just a few characters, you've got to instill intrigue, yet answer questions. You've got to make it work for Twitter and Facebook and LinkedIn and

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    4 Fresh Ways to Squeeze More Conversions Out of Your Blog

    by Carly Stec

    Date

    August 14, 2014 at 6:00 AM

    183712392This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    Allow me to make an assumption about you: At one time or another, you’ve done something because your friends were doing it.

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    How to Create a Curated Blog Post [+5 Free Blog Post Templates]

    by Pamela Vaughan

    Date

    August 12, 2014 at 6:00 AM

    robot-collection-846252-editedI'm going to let you in on a little secret: Not all of the content you create has to be 100% original. 

    I know. Mind-blowing, right? And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting?

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    The Week's Best Content About Content

    by Lindsay Kolowich

    Date

    August 10, 2014 at 8:00 AM

    shared-love-1When it comes to promoting content and expanding a company's reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get ... and so on and so forth. So while shares certainly aren't the be-all-end-all for online marketing metrics, they certainly indicate future success.

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