The Anatomy of an Optimized Blog Post [Infographic]

    by Ginny Soskey

    Date

    August 27, 2014 at 6:00 AM

    anatomy_of_blog_postCongrats! You've finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout look fabulous! Now comes the time you've been waiting for: Finally whipping up that first blog post and publishing it for the world to see.

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    How to Get People to Read Your Entire Blog Post

    by Neil Patel

    Date

    August 26, 2014 at 8:00 AM

    read_through_articleOnce upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. 

    After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction.

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    Ghostwriting 101: How to Capture Their Voice Without Losing Yours

    by Emma Snider

    Date

    August 22, 2014 at 6:00 AM

    ghostwritingAs someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine.

    From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject’s voice or your own.

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    How to Become the Best Blogger in Your Niche

    by Neil Patel

    Date

    August 21, 2014 at 8:00 AM

    neil_patel_best_bloggerBack in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they're not doing it, they will be.”

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    Why You Need to Stop Neglecting Your Old Content

    by Pamela Vaughan

    Date

    August 19, 2014 at 6:00 AM

    neglected_contentRaise your hand if this sounds familiar ...

    As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. 

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