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    How to Write With Clarity: 9 Tips for Simplifying Your Message

    By Neil Patel


    There’s something missing from a lot of content.

    It’s clarity.

    Clarity means making your content easy to understand. If people can’t understand what you’re trying to say, then your content is not useful, right?

    On the other hand, if you can produce sharp, clear, intelligent, and easy-to-understand content, it become much easier for people to see the value in it. They'll want to keep reading. 

    How do you make your writing crystal clear? I've explained nine unbeatable methods below to help you get started.

    9 Unbeatable Methods for Writing With Absolute Clarity

    1) Know what you want to ... Read More

    12 Tips for Writing With Unforgettable Personality

    By Neil Patel

    The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.

    A writing personality is just as real, unique, and nuanced as your personality in everyday life -- except you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.

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    17 Ways to Guarantee Nobody Misses Your Next Webinar or Webcast

    By Lindsay Kolowich

    Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as Facebook, LinkedIn and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we've built.

    No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it.

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    How to Spell Words You Don't Know: Techniques From Grammar Experts [Infographic]

    By Lindsay Kolowich

    Ever wanted to write out a word, but realized you weren't quiiite sure how to spell it? We all face this challenge every once in a while, and the internet -- or autocorrect -- isn't always there to save the day.

    This is when we need to put ourselves in the shoes of a spelling bee contestant. When they're up on stage and encounter a word they don't know how to spell, what do they do?

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    How Long Should It Take You to Write a Blog Post? [New Data]

    By Lindsay Kolowich

    It's no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right?

    But ... when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post?

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    Need Marketing Inspiration? Here Are 12 Places to Find Great Examples

    By Lindsay Kolowich

    In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. 

    Trouble is, with seemingly millions of ideas being executed on a daily basis, it can be tough to cook up something truly original -- and that's okay. An idea doesn't have to be unique to be great. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project.

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    15 Google Doc Features You Didn't Know Existed (But Totally Should)

    By Lindsay Kolowich

    A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I came across an article that would change the way I ate ketchup forever.

    It was a super short article by FoodBeast that showed how most people have been using those small paper ketchup cups completely wrong their whole lives. Turns out you're not supposed to use the cups as is, but rather, you're supposed to fan out the sides of the cup to increase capacity, like this.

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    17 of the Best Free Stock Photo Sites

    By Carly Stec

    We've all heard the mantra, "Don't settle for anything less than you deserve."

    Yet for some strange reason, many people continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. 

    But the truth is, high-quality stock photos don't have to come hand-in-hand with a hassle or high price tag.

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    How Content Marketing Impacts Your Bottom Line [Infographic]

    By Andrea Lehr

    The days of flooding the internet -- and even your own site -- with overly promotional content are gone. While traditional efforts like this may have worked in the past, many businesses are finding them to be less effective in today's increasingly contextual marketing world. As a result, they're turning toward more modern techniques to achieve a high return at a low cost. (On average, these inbound techniques can save you 13% per lead.)

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    3 Quick Ways to Figure Out Someone's Email Address

    By David Ly Khim

    So you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”

    But how should you get in touch?

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    Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]

    By Lindsay Kolowich

    In the seemingly eternal struggle to keep up with Google's algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people's websites to your own website.

    While link building is critical to your SEO strategy, it's not something you have complete control over.

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    The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog 

    By Matthew Barby

    I've always had a love affair going on with data. Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis.

    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. 

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    The 13 Best College Facebook Pages (And What Sets Them Apart)

    By Lindsay Kolowich

    The first thing you see when you visit a college or university's Facebook Page is their cover photo. So you might visit a college's Facebook Page that features a beautiful, colorful, high-definition cover photo and say, "Wow, they did a great job with their Facebook Page."

    But, while the cover photo is certainly important, the very best college Facebook Pages go above and beyond simply looking good. The best ones engage their visitors with fun photos, videos, and campaigns.

    Read More
    B2B vs. B2C: How Content Marketing Changes by Target Audience

    By Eric Siu

    When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing.

    A company trying to reach decision-makers at another company requires a different mindset and strategy. 

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    Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making

    By Lindsay Kolowich

    Even after years of learning it in school, grammar is just one of those things people still mess up.

    It's hard. Words and phrases that sound fine in your head can suddenly look like gibberish when written down ... that is, if you've even realized you made a mistake in the first place. 
    It's easy for little grammar mistakes to slip by -- especially when you're self-editing. But how do you prevent grammatical errors if you're not even aware you're making them?

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    How to Manage Your Content Marketing in 30 Minutes a Day

    By Aaron Agius

    Content marketing takes time, effort and dedication.

    But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing.

    So, you just give up. If you can’t do it 110%, you might as well not do it at all? Right?


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    Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]

    By Mimi An

    We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. Sounds like a pipe dream ... right?

    Turns out, this isn't a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.

    Read More
    Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

    By Jeffrey Vocell

    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded. But now that “Mobilegeddon” is actually upon us, some are saying that the reports of doom and destruction have been .

    Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves.

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    7 Signs Your Content Marketing Is Stuck in a Bizarro World

    By Jason Miller

    The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy.

    Needless to say, I started to feel like I was in a Bizarro World. You know, one where a weirdly mutilated Superman says “Goodbye” when he means “Hello," or where Elaine Benes hangs out with three guys who bear strange resemblance to Jerry, George, and Kramer, except that they read and are annoyingly reliable and polite?

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    25 Video Marketing Statistics for 2015 [Infographic]

    By Lindsay Kolowich

    It's no secret video is becoming a bigger and bigger part of companies' inbound marketing strategies. This year alone, we've seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat.

    Nowadays, the play button is becoming "the most compelling call-to-action on the web," to borrow the words from business leader Andrew Angus.

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    5 Small Tweaks to Help You Generate More Leads

    By Olivia Kirwan

    97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights

    Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. And if that's the case, you're also probably no stranger to the panicked feeling you get when achieving your monthly or quarterly goals starts to seem like an impossible feat. 

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    How to Staff Your Content Marketing Team [Free Report]

    By Blake Grubbs

    Look at your screen right now. You probably have multiple tabs open, emails flooding your inbox, LinkedIn and Twitter updates constantly appearing, and you're reading this post.

    The internet is a crowded, cluttered space -- and somehow your content marketing needs to make an impact.

    The trouble is, many marketing teams don't have a definition of "impact."

    Read More
    How to Repurpose Your Social Media Content [Live Webinar]

    By Christine White

    Remember the slogan "Reduce, Reuse, Recycle?" It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help you generate way more results.

    The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we'll be hosting a webinar with Likeable Local to give away our secrets.

    Read More
    6 Simple Ways to Tap Into the Power of Influencer Marketing

    By Lisa Toner

    Did you know that just 3% of people generate 90% of the impact online

    Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach.

    To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr, to create The Content Marketer's Guide to Influencer Marketing. This free guide has everything you need to help you identify the right influencers, perform outreach, and leverage these relationships to grow your business.

    Read More

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