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    The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

    By Erik Devaney

    While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both an art and a science.

    The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.

    But then there's the science side: Using SlideShare’s lead capture and analytics tools to enhance and analyze your ... Read More

    12 About Us Page Examples That Are Probably Better Than Yours

    By Lindsay Kolowich

    When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.

    So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.

    Read More
    How to Master Content Marketing on LinkedIn

    By Alex Pirouz

    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right?

    The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it.

    Read More
    16 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen

    By Ginny Soskey

    Here's the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through.

    Maybe that's why whenever I catch a typo in someone else's content, I'm suddenly a little bit happier. Some call that schadenfreude; others call it being a jerk. Either way, I know I'm not alone in this sentiment.

    Read More
    The Content Marketer’s Guide to Influencer Marketing [New Ebook]

    By Lisa Toner

    97% of marketers believe in the power of content marketing, according to our recent study of content marketing trends in Europe. With 71% of European marketers creating more content this year than in 2014, it's clear that content as a strategy to reach audiences remains powerful and continues to grow.

    However, with marketers increasing their publishing volume, it's likely that your target audience is starting to feel bombarded with content. 

    Read More
    A Step-by-Step Guide for On-Page SEO Management [Free SEO Template]

    By Erik Devaney

    So, you've read dozens -- if not hundreds -- of SEO articles on the web. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business' goals.

    But after all of the reading and learning and strategizing, it dawns on you: You haven't actually done anything yet.

    Read More
    15 Habits of Highly Effective Content Marketers

    By David Ly Khim

    The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece's quality, but they don't often give tips on how to be a better content marketer in general.

    We all know it's important to create original, useful content -- ideally quickly and consistently. But how do we make those processes part of our mental frameworks? 

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    The Key to Growing Your Audience: Partner With Subject Matter Experts

    By Michael Brumitt

    No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience. Making that a reality depends on creating something that answers an audience’s most pertinent questions, is presented in an engaging way, and maybe even offers some new ideas no one’s hit on before.

    As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Partnering with an SME can strengthen content’s credibility and value, yet knowing how to connect with such an expert requires skills that aren’t inherently part of a marketer’s usual wheelhouse.

    Locating the right people, getting prepared for an interview, and drawing vital information from them depends on accessing your inner journalist and sharpening up your outreach and interviewing skills.

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    How to Cite Sources & Not Steal People's Content on the Internet

    By Corey Eridon

    The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data.

    The thing is, sometimes marketers get a little protective of their stuff because there are less-than-scrupulous people out there who take content and then try to pass it off as their own. All that hard work, and none of the credit. Not cool, less-than-scrupulous people. Not cool.

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    7 Important PR Lessons Every Content Marketer Needs to Learn

    By Rebecca Joyner

    I tried to explain public relations to my grandmother once ...

    This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation.

    “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not.

    Read More
    How to Find Your Brand's Voice [SlideShare]

    By Harriet Cummings

    The other day I emailed my husband at work to check in on what was for dinner. 

    His response?

    "To ensure optimal nutrients, I'm going to prepare a ground Bos taurus paired with Peruvian onion circles, blanched lettuce, and thick-cut Sus scrofa domesticus on a brioche."

    Read More
    8 Examples of Brilliant Healthcare Marketing

    By Chuck Malcomson

    Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap.

    Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time.

    Read More
    In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

    By Erik Devaney

    In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing.

    Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. ”And we need you, [your name], to create and promote some new content pronto so we can generate those leads!"

    Read More
    The Free Templates You Need for Visual Content Design

    By Pamela Vaughan

    Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element.

    And in social media, visuals pretty much make or break your presence. In fact, according to Buffer, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats.

    Read More
    How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]

    By Ginny Soskey

    Please raise your hand if you've ever felt personally victimized by PowerPoint.

    When you open it up, you're hit with stark black Calibri font on a white background, killing any creative spark you may have felt. It's daunting enough to creating a 10-slide deck to report your monthly marketing metrics -- never mind putting together a PowerPoint that could be seen by the more than 60 million unique visitors on SlideShare each month. 

    Read More
    The Blogging Tactic No One Is Talking About: Optimizing the Past

    By Pamela Vaughan

    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

    That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

    Read More
    4 Tips to Help Schools Create Content Offers

    By Erin Koslosky

    As an education marketer, have you struggled to create content to generate new leads and nurture those leads into your admissions funnel? If so, you’re not alone! Content creation is a common challenge for marketers and admissions representatives at schools, both at K-12 and higher education levels. You’re usually part of a small team and getting pulled in different directions. We get it! Here are four tips to help you make the most of existing content and use it to create new offers. 

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    10 Exceptional B2B Content Marketing Examples

    By Meghan Keaney Anderson

    One of my favorite memories at HubSpot was watching our email marketer’s eyes go wide the first time she used our new email dashboard. Her reaction was was unrelenting, overflowing, and wholly genuine. Her expression mirrored the type of excitement typically reserved for iPhone launches and new seasons of Netflix series -- but it was caused by software she used every day at work.

    Those who think B2C companies have locked down all the truly interesting marketing angles have forgotten how passionate people can be about their jobs.

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    7 Inspiring Examples of Omni-Channel User Experiences

    By Aaron Agius

    The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.

    As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. The lines between what we do online and in real life will begin to blur.

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    7 Reasons You're Not Getting ROI From Your Content

    By Diona Kidd

    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content.

    If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it.

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    BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]

    By Sam Deford

    More than 75% of marketers believe their commitment to content marketing will continue to increase over the next year. This isn’t surprising when you consider the return: Companies that have adopted content marketing techniques see conversion rates six times higher than those who haven't.

    When paired with data-driven content, an aggressive promotions cycle can increase your chances for top-tier placements -- and these placements arguably have the biggest impact.

    Read More
    The Art and Science of Driving Webinar Registration

    By Mark Bornstein

    I often poll marketing audiences about their biggest webinar challenges. Almost every time, I hear that their biggest challenge is on driving registration -- in a recent poll, we found that 42.9% of respondents had the biggest trouble with getting people to register for their online event.

    Why is driving webinar registration such a challenge for marketers?

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    10 Tips for Getting Long-Term Traffic to Your Content

    By Sujan Patel

    Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We'll excitedly watch as we see a burst of new traffic to our site ... then get disappointed as we see the post's popularity peter off. 

    It stinks, right? 

    Read More
    Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

    By Carly Stec

    Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor. 

    In search of a way to combine them, Dickson started his own blender company, Blendtec. Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. 

    Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame. 

    Read More
    How to Create a Compelling Business Case Study: The Ultimate Guide & Template

    By Carly Stec

    Struggling to earn the trust of potential new customers?

    Before you can expect them to open up their wallets, you need to start the sales process by demonstrating your ability to deliver on what your product or service promises. 

    Sure, you could tell them that you're great at X and that you're light-years ahead of the competition when it comes to Y and Z, but at the end of that day, that's just lip service.

    Read More
    How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

    By Pamela Vaughan

    Finance Manager Margie. IT IanLandscaper Larry. Do you know who your business's buyer personas are? And exactly how much do you know about them?

    Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans.

    Read More
    Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]

    By Andrea Lehr

    As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. A great headline is one of the most effective ways to break through the noise -- it has the potential to increase a post's traffic by 500%. So how do you write a headline that drives that kind of results for you?

    Search for “how to write the best headline” and you’ll find many articles promising a blog title formula that will garner the most page views and shares.

    Read More
    29 Revealing Statistics About Content Marketing in Europe [SlideShare]

    By Lisa Toner

    Do you know how your content marketing team stacks up? It's incredibly useful to have an idea of what other content marketers are up to and how they're doing. Not only will it give you a feel for the performance level other content teams are achieving, but it'll also help you find and fix gaps in your own team's processes and performance.

    In the ever-evolving world of content marketing, staying on top of statistics, benchmarks, and trends is especially important.

    Read More
    Back to Grammar School: 12 Easy Ways to Become a Better Writer

    By Allison VanNest

    Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?

    Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text.

    Read More
    How to Create a Writing Style Guide Built for the Web [Free Template]

    By Corey Eridon

    Businesses pump out content at a staggering rate these days -- and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.

    That's why at some point, most companies accept that they'll need to develop a writing style guide: a document that indicates the basic rules of writing we'll all agree to follow (like whether I should've capitalized the "a" after the colon in this sentence).

    Read More
    Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

    By Joe Chernov

    Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.

    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he's missing the point.

    Read More
    How to Remove the Background of a Photo in Photoshop or PowerPoint

    By Pamela Vaughan

    You know what one of my biggest design pet peeves is? When I'm trying to design something, but there's an unwanted background on the image I'm using. Either I want to remove the photo background altogether, or I prefer a transparent background so the image assumes the look of any other background I put behind it.

    Take the image on the left above, which is from our free, downloadable collection of holiday stock photos. That image would be so much more useful to my call-to-action, SlideShare presentation, blog post, or ebook if I could just remove that pesky background so it looked like the image on the right.

    Read More

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