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    10 Simple Edits That'll Instantly Improve Any Piece of Writing

    By Eddie Shleyner


    Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

    That's why, if you struggle with editing, you’re going to love this article ...

    Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your ... Read More

    How to Use Instagram for Your Business [Free Ebook]

    By Ellen Bartolino

    Instagram for business has become an essential element of social media marketing. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side.

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    What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions

    By Lindsay Kolowich

    It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.

    Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.

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    Funny Tweets & Social Media Examples From 17 Real Brands

    By Lindsay Kolowich

    There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective: Why do you choose to 'Like' or follow certain brands on social networks like Facebook and Twitter?

    It could be because they share valuable, educational content that appeals to your interests and needs.

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    How to Make an Infographic in Under an Hour [15 Free Infographic Templates]

    By Lindsay Kolowich

    Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.

    But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

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    The Handy Character Count Guide for Blog Posts, Facebook Pages & More

    By Lindsay Kolowich

    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z?

    For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

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    How to Create Shareable Content: 46 Tips From the Experts [Infographic]

    By Lindsay Kolowich

    It's not enough just to write some content, publish it, and cross your fingers it does well. Most experts have found it takes a lot of thinking, strategizing, and optimizing to create content that your audience not only reads, but shares with their networks and links back to on their websites.

    SEO Expert Steve Wiideman, for example, recommends starting with question-based keywords and prioritizing them by search volume.

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    What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

    By Amanda Sibley

    As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows two or more companies to work on a project together, doing less work for more reward. Who doesn't want that? 

    So to help get you started, we've collected a ton of tips and tricks below for creating a successful co-marketing campaign and relationship, from start to finish. 

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    How to Find the Perfect GIF: 10 Must-Try Websites

    By Carly Stec

    Serving as snackable -- and often laughable -- bits of visual content, GIFs help us accurately convey our thoughts and feelings when we're limited to virtual communication.

    The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it's worth.

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    The Pocket Guide to Grammar: Important Tips & Rules Everyone Should Follow [Infographic]

    By Lindsay Kolowich

    Do you compliment your friend on his new haircut, or complement him? Did that movie have an affect on you, or an effect? Did you walk fewer steps or less steps than you did yesterday?

    The English language is full of confusing spelling and grammar rules. It doesn't matter if you're still a student or writing professionally for your job: From time to time, we all need a little reminder for how to spell a difficult word or whether it's okay to start a sentence with "and."

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    The Anatomy of a Perfect Blog Post [Infographic]

    By Carly Stec

    Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn't worth it. Considering our audiences have access to countless other articles, it's unlikely that they'd settle for a half-baked attempt.

    We get it, though: It can be difficult to keep track of all the right blog components when you've got a full plate of projects. There's a lot to remember when crafting a solid blog post ... which means there's also a lot to forget.

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    How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

    By Nili Molvin Zaharony

    B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week.

    Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness.

    How do you keep up? One good answer is crowdsourcing.

    As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. In one study, 70% of U.S. consumers noted that they trust brand recommendations from friends, above and beyond a company’s own content marketing, which means, at least some of your content should come from people similar to your readers.

    By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights. What’s more, you’ll gain fodder for your own creativity, as well as more free time to put inspiration to work in your marketing endeavors. Here, we’ll share some best practices for crowdsourcing your next blog post.
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    How to Publish on LinkedIn Pulse: A Beginner's Guide

    By Carly Stec

    Try as I may, I'll never be able to recreate my mother's tomato sauce recipe. It's a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)

    But the great thing about formulas is that they provide us with a starting point -- a list of the elements we need to produce an intended outcome. From there, it's up to us to put them together. 

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    How to Find the Right Co-Marketing Partner

    By Christine White

    Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in ... but it's not always an easy job.

    The challenging part of co-marketing all boils down to one thing: your partner. Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? Oftentimes, it's a struggle.

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    32 Inspiring Inbound Marketing Examples to Spark Your Own Campaign Ideas [Free Ebook]

    By Megan Conley

    The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year. 

    Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns. 

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    17 of the Best Out-of-Office Messages We Could Find

    By Lindsay Kolowich

    Without fail, I almost always forget to put up an out-of-office email message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down, or sometimes even after I've already left. (Heh, sorry guys.)

    Since I usually throw them up in a hurry, I don't take a lot of time to get creative. However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny, clever, and snarky messages people have used in the past.

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    5 Ecommerce Companies Using Content Wisely this Holiday Season

    By John Dukes

    Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when you really need the reminder that content actually means anything your customers will consume, including social media, videos, images, and even sounds.

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    Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

    By Ginny Soskey

    When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. 

    I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing. 

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    11 of the Best Infographic Designs of 2015

    By Lindsay Kolowich

    Infographics that really stand out are far more than just a smattering of pictures and charts. They might tell an engaging story -- one built around compelling data, graphics, or illustrations. Or perhaps they serve as a really helpful visual resource.

    While great infographics come in a variety of forms, the common thread is that they're visually pleasing and designed in a way that makes complex topics easy to understand whether you're a novice in the subject or an expert.

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    The Anatomy of a Highly Shareable List Post [Infographic]

    By Lindsay Kolowich

    List posts, also called list-based posts or "listicles," are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types.

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    How to Make an Animated GIF in Photoshop [Tutorial]

    By Lindsay Kolowich

    If you've spent any time on the internet at all, you've probably come in contact with an animated GIF. It's an image file that allows you to feature animated images that makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.

    Why are GIFs great additions to your marketing? They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact.

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    How to Use Data to Create More Relevant Content

    By Rob Lons

    Content marketers don't just write, they write with purpose.

    While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. 

    Read More
    6 Content Ideas to Keep Ecommerce Shoppers in the Holiday Spirit

    By Ted Ammon

    You've been prepping your ecommerce site for a banner holiday season for months now. You’ve adding sparkly graphics, and changed up clever copy, but you may be forgetting one major thing: your content. See, many of the consumers who find your website this holiday season may not be regular customers. They’re probably shopping for someone else. How will they know they’ve found the perfect products if you don’t have content in place to help them?

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    How to Design Graphics That'll Boost Your Conversions [Free Ebook]

    By Christine White

    Gone are the days where "I'm not creative enough" or "I don't have any design experience" serve as sound excuses for avoiding design entirely. Thanks to new technology, it's possible for pretty much anyone to create optimized graphics to support their campaigns and lead generation efforts. 

    With photos in tweets averaging a 35% boost in retweets and captions under graphics being viewed 300X more than body copy on average, compelling graphics have become an increasingly important part of the marketing plan.

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    12 Tips for Writing With Unforgettable Personality

    By Neil Patel

    The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.

    A writing personality is just as real, unique, and nuanced as your personality in everyday life -- except you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.

    Read More
    17 Ways to Guarantee Nobody Misses Your Next Webinar or Webcast

    By Lindsay Kolowich

    Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as Facebook, LinkedIn and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we've built.

    No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it.

    Read More

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