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Content Marketing Blog Posts

Learn how to attract an audience by creating blog posts, ebooks, infographics, and more.

Marketing / July 12, 2016 The Art of Scannable Content: How to Write for Today's Online Readers
The Art of Scannable Content: How to Write for Today's Online Readers

By Eddie Shleyner

Writing_Web_Copy.jpg

Here's the truth: There's no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume.

Not sure where to start? That’s okay. This article will teach you the fundamentals. You'll learn how to drive audiences to read every word you write. You’ll learn how digital copywriters -- you know, marketers who use words to convert people online -- get and keep the most valuable commodity on the internet: attention.

However, in order to command an online reader’s ... Read More

Marketing / July 11, 2016 What 3,000+ Job Postings Taught Us About Today's Content Marketers
What 3,000+ Job Postings Taught Us About Today's Content Marketers

By Ashley Carlisle

Do you have what it takes to succeed in today's modern marketing world?

As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself.

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Marketing / June 29, 2016 How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

By Jane Stecyk

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?

Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.

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Marketing / June 20, 2016 The Anatomy of a Search-Friendly URL [Infographic]
The Anatomy of a Search-Friendly URL [Infographic]

By Lindsay Kolowich

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years.

While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.

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Marketing / June 16, 2016 How to Get Subscribers for Your Blog: 7 Fresh Ideas
How to Get Subscribers for Your Blog: 7 Fresh Ideas

By Lindsay Kolowich

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

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Marketing / June 15, 2016 Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]

By Eric Peters


Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook!

That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo.

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Marketing / June 14, 2016 31 Video Marketing Statistics to Inform Your Strategy [Infographic]
31 Video Marketing Statistics to Inform Your Strategy [Infographic]

By Lindsay Kolowich

As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

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Marketing / June 10, 2016 A Simple Guide to Navigating Trending Content
A Simple Guide to Navigating Trending Content

By Alex Jones

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.

As a result, there are also a lot of opportunities for brands to join the conversation -- that is, if they can keep up.

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Marketing / June 9, 2016 48 Instagram Stats That'll Help You Improve Your Posting Strategy
48 Instagram Stats That'll Help You Improve Your Posting Strategy

By Lindsay Kolowich

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

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Marketing / June 8, 2016 The Free Design Templates You Need to Create Stunning Visual Marketing Content
The Free Design Templates You Need to Create Stunning Visual Marketing Content

By Pamela Vaughan

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.

And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content.

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Marketing / May 25, 2016 7 New Twitter Features You May Have Missed
7 New Twitter Features You May Have Missed

By Meghan Keaney Anderson

In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.

Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression.

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Marketing / May 23, 2016 The 7-Step Formula for Writing Copy That Sells
The 7-Step Formula for Writing Copy That Sells

By Eddie Shleyner

In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the food.

Alinea is an experience.

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Marketing / May 20, 2016 How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

By Drew Price

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment ... only to realize later that an error made it all the way through to your customers' inboxes.

I know this feeling all too well -- I’ve made a few dingers myself over the years. And while none of the mishaps resulted in an apology email, they all still haunt me.

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Marketing / May 19, 2016 7 Helpful Resources Every Email Marketer Should Bookmark
7 Helpful Resources Every Email Marketer Should Bookmark

By Erik Devaney

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.

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Marketing / May 17, 2016 How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates
How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates

By Rachel Sprung

You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

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Marketing / May 17, 2016 The A/B Testing Checklist You'll Want to Bookmark
The A/B Testing Checklist You'll Want to Bookmark

By Lindsay Kolowich

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.

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Marketing / May 12, 2016 A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters
A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters

By Lindsay Kolowich

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.

But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email?

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Marketing / May 12, 2016 What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

By Andrea Lehr

Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.

This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. 

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Marketing / May 11, 2016 The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

By Nichole Elizabeth DeMeré

Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. And when weather conditions left them with a short supply of vine leaves, barkeeps turned to bushes -- inns called Bush, or Bull & Bush, still exist today.

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Marketing / May 5, 2016 12 Different Types of Marketing Email You Could Be Sending
12 Different Types of Marketing Email You Could Be Sending

By Anum Hussain

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.

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Marketing / April 29, 2016 7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy
7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy

By Erik Devaney

We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others' parents for the first time dressed in Crocs and sweatpants? That might also result in a bad first impression (depending on prevailing fashion sensibilities).

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Marketing / April 21, 2016 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards

By Lindsay Kolowich

Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting. Instead, it's the other related tasks -- brainstorming, scheduling, and coordinating moving parts -- that wind up causing us stress.

This is where tools like Trello come in.

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Marketing / April 19, 2016 The Top 3 Ways to Use User-Generated Content in Ecommerce
The Top 3 Ways to Use User-Generated Content in Ecommerce

By Joanna Alter

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. 

Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of items without seeing them in person. Conversely, ecommerce store owners are challenged to build trust with site visitors and communicate the sense and feeling of tangible products through the barrier of a digital screen.

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Marketing / April 15, 2016 How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

By Lindsay Kolowich

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles.

In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening -- and start deleting -- your messages. 

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Marketing / April 15, 2016 Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]
Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]

By Erik Devaney

Whether you're a seasoned content marketing connoisseur or you're just getting your content marketing sea legs, it's never a bad idea to review the basics.

From doing keyword research, to guest blogging, to sharing content across different social platforms, there are a lot of different levers content marketers can pull. In their new infographic, "A to Z of Content Marketing: A 40 Point Content Marketing Checklist," the team at PageTraffic helps us understand all of the different content marketing tactics and channels available.

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Marketing / April 14, 2016 How a Knowledge Discovery Program Elevates Your Content Curation
How a Knowledge Discovery Program Elevates Your Content Curation

By Meaghan Moraes

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem, however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.

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Marketing / April 14, 2016 How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

By Erik Devaney

What do the White House, Sports Illustrated, and my cousin Jimmy all have in common?

They all publish content on Medium.

For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron.

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Marketing / April 14, 2016 16 Video Marketing Statistics Every Marketer Should Know [SlideShare]
16 Video Marketing Statistics Every Marketer Should Know [SlideShare]

By Erik Devaney

For many marketers, video is one of the most illusive content formats. Yes, we know video exists, and some of us have even dabbled in producing videos for our companies before. But when it comes to proving the value of video marketing, there definitely seems to be a knowledge gap.

Can putting a video on a landing page help increase that page's conversion rate?

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Marketing / April 7, 2016 How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]

By Ellen Bartolino

Ever find yourself struggling with writer's block? Honestly, who hasn't? You spend precious time worrying about headlines, topics, and what length might appeal to you audience. You stress over engagement, lead generation, and social promotion. It's frustrating. 

Good news: We've got something to help you out.

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Marketing / April 6, 2016 8 Medium Publications You Should Be Following
8 Medium Publications You Should Be Following

By Erik Devaney

Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. According to Alexa, Medium.com has risen nearly 100 spots in the past three months alone to become the world's 372nd most-visited site. (If you're not impressed, remember that there are more than 1 billion websites currently in existence).

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Marketing / April 4, 2016 10 Characteristics of a Growth-Focused Content Marketer [Infographic]
10 Characteristics of a Growth-Focused Content Marketer [Infographic]

By Lindsay Kolowich

You've probably heard of a "growth hacker" -- someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure. The methods behind growth hacking are a little bit scrappy, and they're totally focused on end results.

So what's a content growth hacker, then?

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Marketing / April 1, 2016 How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

By Eddie Shleyner

Every time I write, my goal is to write easy-to-read sentences.

I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.

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Marketing / March 23, 2016 How to Get More Followers, Fans, and Likes to Increase Your Social Reach
How to Get More Followers, Fans, and Likes to Increase Your Social Reach

By Lindsay Kolowich

For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.

But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.

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Marketing / March 22, 2016 50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]
50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]

By Anum Hussain

Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters?

Well then you need calls-to-action. Without them, we wouldn't be converting our website visitors or social media fans into actual leads for our sales team.

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Marketing / March 21, 2016 The Ultimate Collection of Free Content Marketing Templates
The Ultimate Collection of Free Content Marketing Templates

By Anum Hussain

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.

Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics.

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Marketing / March 21, 2016 The Step-by-Step Guide for Getting Started With Co-Marketing [Free Ebook]
The Step-by-Step Guide for Getting Started With Co-Marketing [Free Ebook]

By Megan Conley

We've all heard the adage, "Two heads are better than one." And within your marketing team, the power of collaboration is probably no surprise.

But what about when you're collaborating with the marketing department of another company via a co-marketing campaign? Are the benefits still worth the stress of it all?

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Marketing / March 14, 2016 13 Case Studies That Prove the Power of Word Choice
13 Case Studies That Prove the Power of Word Choice

By Sarah Rickerd

Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines.

How can you ensure that it's working the way you want it to? Testing.

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