<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

    Where Marketers Go to Grow

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    X

    Join 500,000 Fellow Marketers

    Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.

    28 Graphic Design Terms Every Marketer Should Know [Infographic]

    By Lindsay Kolowich

    "Could you take a look at the wireframe and let me know if I need to adjust the leading and the kerning so there's enough white space? Thanks!"

    ... Come again?

    Sometimes, designer-speak can seem like gibberish. But marketers work so closely with designers on things like website design, infographics, and other visual content, it's important that we speak and understand one another's language.

    To help bridge the translation gap, the folks at Pagemodo sat down with professional graphic designers to come up with a list of the most important design terms marketers ... Read More

    Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making

    By Lindsay Kolowich

    Even after years of learning it in school, grammar is just one of those things people still mess up.

    It's hard. Words and phrases that sound fine in your head can suddenly look like gibberish when written down ... that is, if you've even realized you made a mistake in the first place. 
    It's easy for little grammar mistakes to slip by -- especially when you're self-editing. But how do you prevent grammatical errors if you're not even aware you're making them?

    Read More
    How to Manage Your Content Marketing in 30 Minutes a Day

    By Aaron Agius

    Content marketing takes time, effort and dedication.

    But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing.

    So, you just give up. If you can’t do it 110%, you might as well not do it at all? Right?

    Wrong.

    Read More
    Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]

    By Mimi An

    We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. Sounds like a pipe dream ... right?

    Turns out, this isn't a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.

    Read More
    Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

    By Jeffrey Vocell

    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded. But now that “Mobilegeddon” is actually upon us, some are saying that the reports of doom and destruction have been greatly exaggerated.

    Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves.

    Read More
    7 Signs Your Content Marketing Is Stuck in a Bizarro World

    By Jason Miller

    The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy.

    Needless to say, I started to feel like I was in a Bizarro World. You know, one where a weirdly mutilated Superman says “Goodbye” when he means “Hello," or where Elaine Benes hangs out with three guys who bear strange resemblance to Jerry, George, and Kramer, except that they read and are annoyingly reliable and polite?

    Read More
    25 Video Marketing Statistics for 2015 [Infographic]

    By Lindsay Kolowich

    It's no secret video is becoming a bigger and bigger part of companies' inbound marketing strategies. This year alone, we've seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat.

    Nowadays, the play button is becoming "the most compelling call-to-action on the web," to borrow the words from business leader Andrew Angus.

    Read More
    5 Small Tweaks to Help You Generate More Leads

    By Olivia Kirwan

    97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights

    Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. And if that's the case, you're also probably no stranger to the panicked feeling you get when achieving your monthly or quarterly goals starts to seem like an impossible feat. 

    Read More
    How to Staff Your Content Marketing Team [Free Report]

    By Blake Grubbs

    Look at your screen right now. You probably have multiple tabs open, emails flooding your inbox, LinkedIn and Twitter updates constantly appearing, and you're reading this post.

    The internet is a crowded, cluttered space -- and somehow your content marketing needs to make an impact.

    The trouble is, many marketing teams don't have a definition of "impact."

    Read More
    How to Repurpose Your Social Media Content [Live Webinar]

    By Christine White

    Remember the slogan "Reduce, Reuse, Recycle?" It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help you generate way more results.

    The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we'll be hosting a webinar with Likeable Local to give away our secrets.

    Read More
    6 Simple Ways to Tap Into the Power of Influencer Marketing

    By Lisa Toner

    Did you know that just 3% of people generate 90% of the impact online

    Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach.

    To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr, to create The Content Marketer's Guide to Influencer Marketing. This free guide has everything you need to help you identify the right influencers, perform outreach, and leverage these relationships to grow your business.

    Read More
    8 Creative Ways to Enhance Your Content Marketing With Visuals

    By Pamela Vaughan

    On the web, there are few things more discouraging than a big block of text. That's because humans are visual creatures -- we tend to gravitate toward content that is pleasing to the eye, and we're especially drawn to visuals that capture (and keep) our attention. 

    It's no wonder that 70% of marketers planned to increase their use of visuals in their content marketing this year. Sometimes visuals are just a more effective and creative way to present information, data, or difficult-to-understand concepts. After all, they don't say "a picture is worth a thousand words" for nothing. 

    Read More
    The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

    By Erik Devaney

    While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both an art and a science.

    The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.

    Read More
    12 About Us Page Examples That Are Probably Better Than Yours

    By Lindsay Kolowich

    When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.

    So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.

    Read More
    How to Master Content Marketing on LinkedIn

    By Alex Pirouz

    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right?

    The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it.

    Read More
    16 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen

    By Ginny Soskey

    Here's the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through.

    Maybe that's why whenever I catch a typo in someone else's content, I'm suddenly a little bit happier. Some call that schadenfreude; others call it being a jerk. Either way, I know I'm not alone in this sentiment.

    Read More
    The Content Marketer’s Guide to Influencer Marketing [New Ebook]

    By Lisa Toner

    97% of marketers believe in the power of content marketing, according to our recent study of content marketing trends in Europe. With 71% of European marketers creating more content this year than in 2014, it's clear that content as a strategy to reach audiences remains powerful and continues to grow.

    However, with marketers increasing their publishing volume, it's likely that your target audience is starting to feel bombarded with content. 

    Read More
    A Step-by-Step Guide for On-Page SEO Management [Free SEO Template]

    By Erik Devaney

    So, you've read dozens -- if not hundreds -- of SEO articles on the web. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business' goals.

    But after all of the reading and learning and strategizing, it dawns on you: You haven't actually done anything yet.

    Read More
    15 Habits of Highly Effective Content Marketers

    By David Ly Khim

    The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece's quality, but they don't often give tips on how to be a better content marketer in general.

    We all know it's important to create original, useful content -- ideally quickly and consistently. But how do we make those processes part of our mental frameworks? 

    Read More
    The Key to Growing Your Audience: Partner With Subject Matter Experts

    By Michael Brumitt

    No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience. Making that a reality depends on creating something that answers an audience’s most pertinent questions, is presented in an engaging way, and maybe even offers some new ideas no one’s hit on before.

    As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Partnering with an SME can strengthen content’s credibility and value, yet knowing how to connect with such an expert requires skills that aren’t inherently part of a marketer’s usual wheelhouse.

    Locating the right people, getting prepared for an interview, and drawing vital information from them depends on accessing your inner journalist and sharpening up your outreach and interviewing skills.

    Read More
    How to Cite Sources & Not Steal People's Content on the Internet

    By Corey Eridon

    The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data.

    The thing is, sometimes marketers get a little protective of their stuff because there are less-than-scrupulous people out there who take content and then try to pass it off as their own. All that hard work, and none of the credit. Not cool, less-than-scrupulous people. Not cool.

    Read More
    7 Important PR Lessons Every Content Marketer Needs to Learn

    By Rebecca Joyner

    I tried to explain public relations to my grandmother once ...

    This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation.

    “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not.

    Read More
    How to Find Your Brand's Voice [SlideShare]

    By Harriet Cummings

    The other day I emailed my husband at work to check in on what was for dinner. 

    His response?

    "To ensure optimal nutrients, I'm going to prepare a ground Bos taurus paired with Peruvian onion circles, blanched lettuce, and thick-cut Sus scrofa domesticus on a brioche."

    Read More
    8 Examples of Brilliant Healthcare Marketing

    By Chuck Malcomson

    Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap.

    Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time.

    Read More
    In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

    By Erik Devaney

    In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing.

    Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. ”And we need you, [your name], to create and promote some new content pronto so we can generate those leads!"

    Read More
    The Free Templates You Need for Visual Content Design

    By Pamela Vaughan

    Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element.

    And in social media, visuals pretty much make or break your presence. In fact, according to Buffer, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats.

    Read More
    How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]

    By Ginny Soskey

    Please raise your hand if you've ever felt personally victimized by PowerPoint.

    When you open it up, you're hit with stark black Calibri font on a white background, killing any creative spark you may have felt. It's daunting enough to creating a 10-slide deck to report your monthly marketing metrics -- never mind putting together a PowerPoint that could be seen by the more than 60 million unique visitors on SlideShare each month. 

    Read More
    The Blogging Tactic No One Is Talking About: Optimizing the Past

    By Pamela Vaughan

    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

    That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

    Read More
    4 Tips to Help Schools Create Content Offers

    By Erin Koslosky

    As an education marketer, have you struggled to create content to generate new leads and nurture those leads into your admissions funnel? If so, you’re not alone! Content creation is a common challenge for marketers and admissions representatives at schools, both at K-12 and higher education levels. You’re usually part of a small team and getting pulled in different directions. We get it! Here are four tips to help you make the most of existing content and use it to create new offers. 

    Read More
    10 Exceptional B2B Content Marketing Examples

    By Meghan Keaney Anderson

    One of my favorite memories at HubSpot was watching our email marketer’s eyes go wide the first time she used our new email dashboard. Her reaction was was unrelenting, overflowing, and wholly genuine. Her expression mirrored the type of excitement typically reserved for iPhone launches and new seasons of Netflix series -- but it was caused by software she used every day at work.

    Those who think B2C companies have locked down all the truly interesting marketing angles have forgotten how passionate people can be about their jobs.

    Read More
    7 Inspiring Examples of Omni-Channel User Experiences

    By Aaron Agius

    The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.

    As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. The lines between what we do online and in real life will begin to blur.

    Read More
    7 Reasons You're Not Getting ROI From Your Content

    By Diona Kidd

    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content.

    If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it.

    Read More

    Subscribe to HubSpot's Marketing Blog

    Join 500,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

    Comments

    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    Comments
    subscribe to hubspot's marketing blog