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Content Marketing Blog Posts

Learn how to attract an audience by creating blog posts, ebooks, infographics, and more.

Marketing / August 22, 2016 How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos

By Brada Barassi

Stock Photography Examples

With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand.

Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used in all sorts of campaigns ... but also end up looking generic.

Think of all the photos of smiling receptionists and perfectly suited business ... Read More

Marketing / August 17, 2016 12 Blogging Mistakes Most Beginner Bloggers Make
12 Blogging Mistakes Most Beginner Bloggers Make

By Lindsay Kolowich

Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"

That's when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.

Read More
Marketing / August 15, 2016 9 Signs It's Time to Grow Your Content Team
9 Signs It's Time to Grow Your Content Team

By Matt Orlic

Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect you to deliver good material.

You might be able to manage the content by yourself initially, or with the help of an in-house employee or freelancer.

Read More
Marketing / August 10, 2016 5 Smart Reasons to Create Content Outside Your Niche
5 Smart Reasons to Create Content Outside Your Niche

By Larry Kim

Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time.

Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. You must own and dominate it.

Read More
Marketing / August 9, 2016 How to Write Better Headlines [Infographic]
How to Write Better Headlines [Infographic]

By Marina Barayeva

As much as we hate to admit it, sometimes the headline of your blog post can be even more important than the article itself.

Think about how many headlines you read every day while searching online or checking social media. What makes you actually click on the article and read it? Usually, it's the headline -- which is why it's so important to spend time coming up with a good one.

Read More
Marketing / August 4, 2016 How to Use Instagram Stories: A Simple Guide for Marketers
How to Use Instagram Stories: A Simple Guide for Marketers

By Marissa Breton

On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.

Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.

Read More
Marketing / August 2, 2016 Typography Tutorial for Beginners: Everything You Need to Learn Typography Basics
Typography Tutorial for Beginners: Everything You Need to Learn Typography Basics

By Brittany Leaning

Like many of you, I'm a trained marketer and more of a "do-it-yourself" designer.

Sure, I read through The Marketer’s Crash Course in Visual Content Creation and learned some sweet PowerPoint and Photoshop tricks that have helped me a lot with my content marketing job. But I really wanted to take my design skills to the next level.

Read More
Marketing / July 27, 2016 How to Become a More Productive Writer: 7 Helpful Tips
How to Become a More Productive Writer: 7 Helpful Tips

By Adam Rogers

The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly.

But it's not just authors or professional writers who dream of this. These days, a lot of marketing roles will require you to dust off your writing skills at one point or another. And there’s nothing worse than simply not being able to write -- especially when the pressure of a deadline is looming over your head.

Read More
Marketing / July 12, 2016 The Art of Scannable Content: How to Write for Today's Online Readers
The Art of Scannable Content: How to Write for Today's Online Readers

By Eddie Shleyner

Here's the truth: There's no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume.

Not sure where to start? That’s okay. This article will teach you the fundamentals. You'll learn how to drive audiences to read every word you write.

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Marketing / July 11, 2016 What 3,000+ Job Postings Taught Us About Today's Content Marketers
What 3,000+ Job Postings Taught Us About Today's Content Marketers

By Ashley Carlisle

Do you have what it takes to succeed in today's modern marketing world?

As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself.

Read More
Marketing / June 29, 2016 How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

By Jane Stecyk

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?

Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.

Read More
Marketing / June 20, 2016 The Anatomy of a Search-Friendly URL [Infographic]
The Anatomy of a Search-Friendly URL [Infographic]

By Lindsay Kolowich

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years.

While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.

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Marketing / June 16, 2016 How to Get Subscribers for Your Blog: 7 Fresh Ideas
How to Get Subscribers for Your Blog: 7 Fresh Ideas

By Lindsay Kolowich

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

Read More
Marketing / June 15, 2016 Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]

By Eric Peters


Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook!

That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo.

Read More
Marketing / June 14, 2016 31 Video Marketing Statistics to Inform Your Strategy [Infographic]
31 Video Marketing Statistics to Inform Your Strategy [Infographic]

By Lindsay Kolowich

As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

Read More
Marketing / June 10, 2016 A Simple Guide to Navigating Trending Content
A Simple Guide to Navigating Trending Content

By Alex Jones

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.

As a result, there are also a lot of opportunities for brands to join the conversation -- that is, if they can keep up.

Read More
Marketing / June 9, 2016 48 Instagram Stats That'll Help You Improve Your Posting Strategy
48 Instagram Stats That'll Help You Improve Your Posting Strategy

By Lindsay Kolowich

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

Read More
Marketing / June 8, 2016 The Free Design Templates You Need to Create Stunning Visual Marketing Content
The Free Design Templates You Need to Create Stunning Visual Marketing Content

By Pamela Vaughan

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.

And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content.

Read More
Marketing / May 25, 2016 7 New Twitter Features You May Have Missed
7 New Twitter Features You May Have Missed

By Meghan Keaney Anderson

In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.

Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression.

Read More
Marketing / May 23, 2016 The 7-Step Formula for Writing Copy That Sells
The 7-Step Formula for Writing Copy That Sells

By Eddie Shleyner

In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the food.

Alinea is an experience.

Read More
Marketing / May 20, 2016 How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

By Drew Price

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment ... only to realize later that an error made it all the way through to your customers' inboxes.

I know this feeling all too well -- I’ve made a few dingers myself over the years. And while none of the mishaps resulted in an apology email, they all still haunt me.

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Marketing / May 19, 2016 7 Helpful Resources Every Email Marketer Should Bookmark
7 Helpful Resources Every Email Marketer Should Bookmark

By Erik Devaney

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.

Read More
Marketing / May 17, 2016 How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates
How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates

By Rachel Sprung

You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Read More
Marketing / May 17, 2016 The A/B Testing Checklist You'll Want to Bookmark
The A/B Testing Checklist You'll Want to Bookmark

By Lindsay Kolowich

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.

Read More
Marketing / May 12, 2016 A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters
A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters

By Lindsay Kolowich

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.

But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email?

Read More
Marketing / May 12, 2016 What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

By Andrea Lehr

Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.

This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. 

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Marketing / May 11, 2016 The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

By Nichole Elizabeth DeMeré

Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. And when weather conditions left them with a short supply of vine leaves, barkeeps turned to bushes -- inns called Bush, or Bull & Bush, still exist today.

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Marketing / May 5, 2016 12 Different Types of Marketing Email You Could Be Sending
12 Different Types of Marketing Email You Could Be Sending

By Anum Hussain

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.

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Marketing / April 29, 2016 7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy
7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy

By Erik Devaney

We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others' parents for the first time dressed in Crocs and sweatpants? That might also result in a bad first impression (depending on prevailing fashion sensibilities).

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Marketing / April 21, 2016 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards

By Lindsay Kolowich

Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting. Instead, it's the other related tasks -- brainstorming, scheduling, and coordinating moving parts -- that wind up causing us stress.

This is where tools like Trello come in.

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Marketing / April 19, 2016 The Top 3 Ways to Use User-Generated Content in Ecommerce
The Top 3 Ways to Use User-Generated Content in Ecommerce

By Joanna Alter

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. 

Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of items without seeing them in person. Conversely, ecommerce store owners are challenged to build trust with site visitors and communicate the sense and feeling of tangible products through the barrier of a digital screen.

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Marketing / April 15, 2016 How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

By Lindsay Kolowich

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles.

In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening -- and start deleting -- your messages. 

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Marketing / April 15, 2016 Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]
Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]

By Erik Devaney

Whether you're a seasoned content marketing connoisseur or you're just getting your content marketing sea legs, it's never a bad idea to review the basics.

From doing keyword research, to guest blogging, to sharing content across different social platforms, there are a lot of different levers content marketers can pull. In their new infographic, "A to Z of Content Marketing: A 40 Point Content Marketing Checklist," the team at PageTraffic helps us understand all of the different content marketing tactics and channels available.

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Marketing / April 14, 2016 How a Knowledge Discovery Program Elevates Your Content Curation
How a Knowledge Discovery Program Elevates Your Content Curation

By Meaghan Moraes

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem, however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.

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Marketing / April 14, 2016 How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

By Erik Devaney

What do the White House, Sports Illustrated, and my cousin Jimmy all have in common?

They all publish content on Medium.

For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron.

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Marketing / April 14, 2016 16 Video Marketing Statistics Every Marketer Should Know [SlideShare]
16 Video Marketing Statistics Every Marketer Should Know [SlideShare]

By Erik Devaney

For many marketers, video is one of the most illusive content formats. Yes, we know video exists, and some of us have even dabbled in producing videos for our companies before. But when it comes to proving the value of video marketing, there definitely seems to be a knowledge gap.

Can putting a video on a landing page help increase that page's conversion rate?

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