<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Content Marketing Blog Posts

Learn how to attract an audience by creating blog posts, ebooks, infographics, and more.

Search HubSpot's Blogs

Start typing...

Press return/enter to start your search

Marketing / May 23, 2016 The 7-Step Formula for Writing Copy That Sells
The 7-Step Formula for Writing Copy That Sells

By Eddie Shleyner

In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the food.

Alinea is an experience.

Read More
Marketing / May 20, 2016 How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

By Drew Price

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment ... only to realize later that an error made it all the way through to your customers' inboxes.

I know this feeling all too well -- I’ve made a few dingers myself over the years. And while none of the mishaps resulted in an apology email, they all still haunt me.

Read More
Marketing / May 19, 2016 7 Helpful Resources Every Email Marketer Should Bookmark
7 Helpful Resources Every Email Marketer Should Bookmark

By Erik Devaney

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.

Read More
Marketing / May 17, 2016 How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates
How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates

By Rachel Sprung

You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Read More
Marketing / May 17, 2016 The A/B Testing Checklist You'll Want to Bookmark
The A/B Testing Checklist You'll Want to Bookmark

By Lindsay Kolowich

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.

Read More
Marketing / May 12, 2016 A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters
A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters

By Lindsay Kolowich

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.

But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email?

Read More
Marketing / May 12, 2016 What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

By Andrea Lehr

Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.

This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. 

Read More
Marketing / May 11, 2016 The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

By Nichole Elizabeth DeMeré

Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. And when weather conditions left them with a short supply of vine leaves, barkeeps turned to bushes -- inns called Bush, or Bull & Bush, still exist today.

Read More
Marketing / May 5, 2016 12 Different Types of Marketing Email You Could Be Sending
12 Different Types of Marketing Email You Could Be Sending

By Anum Hussain

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.

Read More
Marketing / April 29, 2016 7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy
7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy

By Erik Devaney

We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others' parents for the first time dressed in Crocs and sweatpants? That might also result in a bad first impression (depending on prevailing fashion sensibilities).

Read More
Marketing / April 21, 2016 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards

By Lindsay Kolowich

Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting. Instead, it's the other related tasks -- brainstorming, scheduling, and coordinating moving parts -- that wind up causing us stress.

This is where tools like Trello come in.

Read More
Marketing / April 19, 2016 The Top 3 Ways to Use User-Generated Content in Ecommerce
The Top 3 Ways to Use User-Generated Content in Ecommerce

By Joanna Alter

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. 

Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of items without seeing them in person. Conversely, ecommerce store owners are challenged to build trust with site visitors and communicate the sense and feeling of tangible products through the barrier of a digital screen.

Read More
Marketing / April 15, 2016 How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

By Lindsay Kolowich

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles.

In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening -- and start deleting -- your messages. 

Read More
Marketing / April 15, 2016 Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]
Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]

By Erik Devaney

Whether you're a seasoned content marketing connoisseur or you're just getting your content marketing sea legs, it's never a bad idea to review the basics.

From doing keyword research, to guest blogging, to sharing content across different social platforms, there are a lot of different levers content marketers can pull. In their new infographic, "A to Z of Content Marketing: A 40 Point Content Marketing Checklist," the team at PageTraffic helps us understand all of the different content marketing tactics and channels available.

Read More
Marketing / April 14, 2016 How a Knowledge Discovery Program Elevates Your Content Curation
How a Knowledge Discovery Program Elevates Your Content Curation

By Meaghan Moraes

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem, however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.

Read More
Marketing / April 14, 2016 How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

By Erik Devaney

What do the White House, Sports Illustrated, and my cousin Jimmy all have in common?

They all publish content on Medium.

For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron.

Read More
Marketing / April 14, 2016 16 Video Marketing Statistics Every Marketer Should Know [SlideShare]
16 Video Marketing Statistics Every Marketer Should Know [SlideShare]

By Erik Devaney

For many marketers, video is one of the most illusive content formats. Yes, we know video exists, and some of us have even dabbled in producing videos for our companies before. But when it comes to proving the value of video marketing, there definitely seems to be a knowledge gap.

Can putting a video on a landing page help increase that page's conversion rate?

Read More
Marketing / April 7, 2016 How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]

By Ellen Bartolino

Ever find yourself struggling with writer's block? Honestly, who hasn't? You spend precious time worrying about headlines, topics, and what length might appeal to you audience. You stress over engagement, lead generation, and social promotion. It's frustrating. 

Good news: We've got something to help you out.

Read More
Marketing / April 6, 2016 8 Medium Publications You Should Be Following
8 Medium Publications You Should Be Following

By Erik Devaney

Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. According to Alexa, Medium.com has risen nearly 100 spots in the past three months alone to become the world's 372nd most-visited site. (If you're not impressed, remember that there are more than 1 billion websites currently in existence).

Read More
Marketing / April 4, 2016 10 Characteristics of a Growth-Focused Content Marketer [Infographic]
10 Characteristics of a Growth-Focused Content Marketer [Infographic]

By Lindsay Kolowich

You've probably heard of a "growth hacker" -- someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure. The methods behind growth hacking are a little bit scrappy, and they're totally focused on end results.

So what's a content growth hacker, then?

Read More
Marketing / April 1, 2016 How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

By Eddie Shleyner

Every time I write, my goal is to write easy-to-read sentences.

I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.

Read More
Marketing / March 23, 2016 How to Get More Followers, Fans, and Likes to Increase Your Social Reach
How to Get More Followers, Fans, and Likes to Increase Your Social Reach

By Lindsay Kolowich

For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.

But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.

Read More
Marketing / March 22, 2016 50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]
50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]

By Anum Hussain

Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters?

Well then you need calls-to-action. Without them, we wouldn't be converting our website visitors or social media fans into actual leads for our sales team.

Read More
Marketing / March 21, 2016 The Ultimate Collection of Free Content Marketing Templates
The Ultimate Collection of Free Content Marketing Templates

By Anum Hussain

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.

Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics.

Read More
Marketing / March 21, 2016 The Step-by-Step Guide for Getting Started With Co-Marketing [Free Ebook]
The Step-by-Step Guide for Getting Started With Co-Marketing [Free Ebook]

By Megan Conley

We've all heard the adage, "Two heads are better than one." And within your marketing team, the power of collaboration is probably no surprise.

But what about when you're collaborating with the marketing department of another company via a co-marketing campaign? Are the benefits still worth the stress of it all?

Read More
Marketing / March 14, 2016 13 Case Studies That Prove the Power of Word Choice
13 Case Studies That Prove the Power of Word Choice

By Sarah Rickerd

Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines.

How can you ensure that it's working the way you want it to? Testing.

Read More
Marketing / March 11, 2016 How to Create Better Content Than Your Competitors [Infographic]
How to Create Better Content Than Your Competitors [Infographic]

By Erik Devaney

As the deluge of online content continues, getting your content to stand out from the crowd has become increasingly difficult.

For many of us, accepting the reality that our content needs to be better and actually doing something about it are two very different things. A common issue is that we simply don't know where to start -- we don't know which optimization techniques will help give us a leg up on our competitors.

Read More
Marketing / February 26, 2016 How to Write Compelling Copy: 7 Tips for Writing Content That Converts
How to Write Compelling Copy: 7 Tips for Writing Content That Converts

By Eddie Shleyner

Copy is writing that sells, so by definition, it has to be compelling.

Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.

Read More
Marketing / February 26, 2016 Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out

By Neil Patel

We’re kind of having a problem in content marketing right now. You see, everyone is creating content.

In fact, according to Content Marketing Institute's annual survey, 88% of B2B respondents are using content marketing. But this is just a statistical percentage. It gives no indication of the sheer volume of content that is being produced. 

Read More
Marketing / February 25, 2016 Can Computers Teach Us How to Write? How WriteLab Developed an Algorithm for Better Writing [Podcast]
Can Computers Teach Us How to Write? How WriteLab Developed an Algorithm for Better Writing [Podcast]

By Ginny Soskey

Most of us know that learning to write can be a painful process.

You spend hours honing a piece that you hope and pray will be good. You get it to a point where you think it's passable, and then pass it off to a friend or colleague for editing and feedback help. 

Read More
Marketing / February 23, 2016 How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist
How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist

By Corey Wainwright

It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. 

Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

Read More
Marketing / February 22, 2016 Why Some Things Go Viral — And Others Don’t [Video]
Why Some Things Go Viral — And Others Don’t [Video]

By Lindsay Kolowich

Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen?

Well, it helps to create content that's poised to go viral, of course.

Read More
Marketing / February 16, 2016 How to Write an Ebook From Start to Finish [Free Download]
How to Write an Ebook From Start to Finish [Free Download]

By Megan Conley

For inbound marketers, "offers" are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they are a critical tool for nurturing existing leads into a position that makes them more sales-ready.

But, let's face it ... creating an offer is complicated. For starters, you have a choice of format: templates, kits, workbooks, and even interactive websites. The most common, however, is the ebook. 

Read More
Marketing / February 10, 2016 10 Simple Edits That'll Instantly Improve Any Piece of Writing
10 Simple Edits That'll Instantly Improve Any Piece of Writing

By Eddie Shleyner

Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

That's why, if you struggle with editing, you’re going to love this article ...

Read More
Marketing / February 9, 2016 How to Use Instagram for Your Business [Free Ebook]
How to Use Instagram for Your Business [Free Ebook]

By Ellen Bartolino

Instagram for business has become an essential element of social media marketing. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side.

Read More
Marketing / February 5, 2016 What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions

By Lindsay Kolowich

It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.

Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.

Read More
Marketing / February 4, 2016 Funny Tweets & Social Media Examples From 17 Real Brands
Funny Tweets & Social Media Examples From 17 Real Brands

By Lindsay Kolowich

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective: Why do you choose to 'Like' or follow certain brands on social networks like Facebook and Twitter?

It could be because they share valuable, educational content that appeals to your interests and needs.

Read More
Marketing / February 4, 2016 What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

By John Bonini

Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. 

Read More
Marketing / February 1, 2016 Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

By Nichole Elizabeth DeMeré

It's an exciting time to be a content marketer. But it's also a challenging time.

As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. And few things have the power to cut through this noise like data storytelling.

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.