How to Design Experiments for Your Website in 5 Easy Steps

    by Diana Urban

    Date

    July 2, 2014 at 6:00 AM

    designing_experimentsRunning experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn't. But experimental design can seem over-complicated, overwhelming, and time-consuming. 

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    Little Secrets to Contact Forms That Convert [Quick Tip]

    by Ted Ammon

    Date

    May 30, 2014 at 4:30 PM

    contact forms that convertThis post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce.

    Who doesn’t hate filling out forms?

    Hate is a strong word, but sometimes it’s not

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    6 Signs Your Landing Page Needs to Be Redesigned

    by Diana Urban

    Date

    May 29, 2014 at 2:00 PM

    paint-color-swatchesWhen it comes to marketing, there's no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve.

    The key is knowing what's worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be better to focus your efforts elsewhere.

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    6 Reasons People Aren't Filling Out Your Landing Page Forms

    by Ginny Soskey

    Date

    May 28, 2014 at 12:30 PM

    landing_page_formsEven though I'm a marketer, one of my least favorite activities is filling out forms on websites. Google's AutoFill has become my best friend to help save me from the tedious and mundane task of filling out name, email, phone number, yadda yadda yadda.

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    How to Bridge the Gap Between In-Person and Online Lead Generation

    by Meghan Keaney Anderson

    Date

    May 27, 2014 at 4:00 PM

    broken-bridge-smallWe spend the lion's share of our days online. As buyers, our fingers navigate through a dozen different review sites. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars.

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