How to Increase Conversion Rates by Decreasing Choices [Infographic]

    by Ginny Soskey


    November 21, 2014 at 12:00 PM

    too_many_choicesI don't know about you, but I hate shopping for shampoo.

    I know roughly what kind of shampoo I need -- something that doesn't dry my hair out -- but when I get to the aisle to find it, I freeze up. There are roughly a zillion brands to choose from (Dove! Pantene! Herbal Essences!)

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    29 Charts & Stats on What Matters Most to Marketers Right Now

    by Ginny Soskey


    November 21, 2014 at 6:00 AM

    state-of-inbound-marketing-chartsThe best marketers I know are curious.

    They're curious about the latest social media update. They're curious about finding solutions to the biggest problems their customers face. And they're curious about how they're performing -- especially in comparison to their peers.

    If you consider yourself a curious marketer,

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    Your New Go-to Guide to Content Promotion [Free Ebook]

    by Brittany Leaning


    November 18, 2014 at 6:00 AM

    Content_Promo_GIF_2It's no secret that we create a lot of content here at HubSpot. We've got multiple blogs that publish daily and a library of 2,000 downloadable offers. 

    To make sure we're getting the most out of

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    Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]

    by Kyle Christensen


    November 12, 2014 at 12:00 PM

    inbound_callsAs a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it's very possible you may be overlooking a valuable source of leads: inbound calls. 

    That’s right -- smartphones aren’t just mini computers. People are actually using their phones to make calls to businesses.

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    43 Bright Ideas for Promoting Your Lead Gen Content

    by Amanda Sibley


    October 23, 2014 at 8:00 AM

    content_promotionSo you just created a piece of content for lead generation -- congrats! 

    While it's tempting to go and celebrate, you're not done just yet. You can't just put a piece of content up on your website and hope that people will find it -- you've got to actively promote it to your audience. 

    But that's where lots of us get stuck. 

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