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Lead Generation Blog Posts

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Marketing / May 9, 2016 Ask the Experts: How to Increase Lead Conversion [Live Google Hangout]
Ask the Experts: How to Increase Lead Conversion [Live Google Hangout]

By Christine White

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Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook.

Looking to learn more about your audience? Want to manipulate your existing resources to improve their performance? How about growing your business by improving lead flow? Wouldn't that be nice?

An effective CRO strategy can help you achieve all that -- without forcing you to crank out a bunch of new content. 

In this Read More

Marketing / April 13, 2016 What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]
What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]

By Ben Jabbawy

It’s the beginning of the quarter. You just set your team’s new lead goals, and you're starting to think about what steps you're going to have to take to achieve them. 

While whipping up some compelling content and placing lead generation forms in all the right places sounds like a feasible strategy, rest assure that there's more to be considered. 

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Marketing / March 22, 2016 50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]
50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]

By Anum Hussain

Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters?

Well then you need calls-to-action. Without them, we wouldn't be converting our website visitors or social media fans into actual leads for our sales team.

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Marketing / March 16, 2016 How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

By Pamela Vaughan

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry "best practices" with, well, a grain of salt.

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Marketing / March 9, 2016 30 Call-to-Action Examples You Can't Help But Click
30 Call-to-Action Examples You Can't Help But Click

By Brittany Leaning

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs).

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Marketing / February 17, 2016 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

By Katherine Boyarsky

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.

In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved. 

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Marketing / February 16, 2016 How to Write an Ebook From Start to Finish [Free Download]
How to Write an Ebook From Start to Finish [Free Download]

By Megan Conley

For inbound marketers, "offers" are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they are a critical tool for nurturing existing leads into a position that makes them more sales-ready.

But, let's face it ... creating an offer is complicated. For starters, you have a choice of format: templates, kits, workbooks, and even interactive websites. The most common, however, is the ebook. 

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Marketing / February 11, 2016 Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

By Anum Hussain

We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Aaahnooom Hahsahn?" says the telemarketer on the other end. "This is an important message regarding your oven preferences."

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Marketing / December 1, 2015 The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)

By Kelsey Meyer

An effective content strategy doesn’t rely on only one tactic.

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

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Marketing / November 25, 2015 4 Strategies to Help Maintain Lead Quality in Your Database
4 Strategies to Help Maintain Lead Quality in Your Database

By Marc Herschberger

When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Flashes of the film Field of Dreams probably kept running through your head as you optimized your website for conversions and started pumping out blogs and offers at a regular basis.

If you build it, they will come.

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Marketing / November 20, 2015 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)

By Josh Haynam

Filling the top of your sales funnel with leads is tough -- especially when you're relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most of those people don't really want to talk to you ... and they can be pretty hostile about it. 

So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect's day?

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Marketing / November 17, 2015 17 Ways to Guarantee Nobody Misses Your Next Webinar or Webcast
17 Ways to Guarantee Nobody Misses Your Next Webinar or Webcast

By Lindsay Kolowich

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as Facebook, LinkedIn and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we've built.

No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it.

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Marketing / November 10, 2015 12 Critical Elements Every Website Homepage Must Have [Infographic]
12 Critical Elements Every Website Homepage Must Have [Infographic]

By Lindsay Kolowich

If you’re considering a website redesign or are wondering how to generate more leads from your website, it's a good idea to start with your homepage. 

Serving as your company's virtual front door, this page is generally responsible for drawing in a majority of your website's traffic. And despite its prominence, many businesses struggle to optimize it properly. 

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Marketing / August 7, 2015 5 Small Tweaks to Help You Generate More Leads
5 Small Tweaks to Help You Generate More Leads

By Olivia Kirwan

97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights

Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. And if that's the case, you're also probably no stranger to the panicked feeling you get when achieving your monthly or quarterly goals starts to seem like an impossible feat. 

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Marketing / July 27, 2015 The Step-by-Step Guide to SlideShare Marketing [Free Ebook]
The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

By Erik Devaney

While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both an art and a science.

The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.

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Marketing / June 17, 2015 The Blogging Tactic No One Is Talking About: Optimizing the Past
The Blogging Tactic No One Is Talking About: Optimizing the Past

By Pamela Vaughan

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

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Marketing / May 25, 2015 5 Simple Ways to Optimize Your Website for Lead Generation
5 Simple Ways to Optimize Your Website for Lead Generation

By Katherine Boyarsky

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.)

Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.

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Marketing / May 20, 2015 Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions

By Jeffrey Vocell

What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better?

These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.

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Marketing / May 18, 2015 Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

By Ritika Puri

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. To see what works, it’s crucial to find new opportunities and test new waters. 

The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company.

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Marketing / May 8, 2015 Demand Generation Benchmarks & Trends: Software Marketer Edition
Demand Generation Benchmarks & Trends: Software Marketer Edition

By Ritika Puri

The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.

But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data.

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Marketing / April 17, 2015 These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

By Lindsay Kolowich

Lead generation is a major component of inbound marketing. It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company.

When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right.

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Marketing / April 13, 2015 8 Ways Home Builders Can Use Houzz for Lead Generation
8 Ways Home Builders Can Use Houzz for Lead Generation

By Lori Aitkenhead

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. According to Houzz, the site is home to 25 million users looking for unique home design ideas and possessing an average household income of $125,000.

For home builders, there’s no question the target audience is there. The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with.

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Marketing / April 13, 2015 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

By Lanya Olmsted

Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page's layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form.

Want to design a landing page that persuades people to convert? Then you'll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen.

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Marketing / April 6, 2015 The Anatomy of an Optimized Web Page [Infographic]
The Anatomy of an Optimized Web Page [Infographic]

By Lindsay Kolowich

Optimizing your web pages shouldn't just be a task on your to-do list. It should be an overarching strategy -- something you think about and test and tweak every single day.

Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you'll see greater returns on the content you publish across your marketing channels.

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Marketing / March 11, 2015 Why You Should Question Conversion Rate Optimization Best Practices
Why You Should Question Conversion Rate Optimization Best Practices

By Neil Patel

I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. As it does, I want to combat the myriad of myths that are swirling around.

One of the most toxic myths is that of CRO best practices. I contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization.

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Marketing / January 27, 2015 How to #DoubleLeadFlow in 30 Days [Free Email Course]
How to #DoubleLeadFlow in 30 Days [Free Email Course]

By Rachael O'Higgins

According to the 2014 State of Inbound Marketing, marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority.

But just because lead generation is a priority doesn't mean it's easy to find great information about it. There's plenty of content online about how to generate leads, but it can sometimes be difficult to sift through it all and find out what really works.

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Marketing / December 23, 2014 How and When to Follow up With All Types of Leads
How and When to Follow up With All Types of Leads

By Doug Davidoff

In the sales and marketing world, there are few issues that are getting more attention than the issues surrounding lead management and follow up. In my experience, clarity around lead management, qualification and response times are the crucial linchpin to align sales and marketing efforts.

It’s a rather scary statistic, but according to a study most recently done for Harvard Business Review, 71% of qualified leads are never followed up with. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times. This represents tremendous opportunity costs not only in revenue, but in the customer/prospect experience as well.

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Marketing / December 23, 2014 Tried-and-True Mobile Marketing Tips From 9 Experts
Tried-and-True Mobile Marketing Tips From 9 Experts

By Amanda Durepos

Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It's also about considering the user behind the device; what they're doing and thinking about while they're using it. And while the same people tend to use both mobile and desktop, their behavior and goals at a given time differ depending on the device they’re using.

But differ how, exactly? I spoke to nine digital marketers to ask what they’ve learned about their mobile audience and how they've adapted their campaigns accordingly.

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Marketing / December 18, 2014 5 Ways to Improve Your Marketing Using Conversion Psychology
5 Ways to Improve Your Marketing Using Conversion Psychology

By Jeremy Ellens

This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen.

This particular duet consisted of a male and female, who used their genders to garner a sense of rivalry in the room. “Ladies, can we get some Taylor Swift requests going tonight?” the woman yelled into the mic. Next thing you know, a $5 bill was placed on the piano with a Taylor Swift request. “Gentlemen, let’s get $6 up here for some Guns N Roses! Let’s stop this fan-girl nonsense!” Seconds later, men were racing up to the stage. This battle between the men and women went on for nearly 15 minutes, with people putting as much as $30 for their gender-stereotyped song to be played.

What I found most exciting among all of this was the way these two used mindgames to bring in money. Those performers used psychological triggers to create this sense of rivalry in order to get the audience to take their intended action.

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Marketing / December 18, 2014 The 4 Most Important Pages on Your Website (& How to Optimize Them)
The 4 Most Important Pages on Your Website (& How to Optimize Them)

By Neil Patel

Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

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Marketing / December 4, 2014 How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
How to Evoke Emotion on Your Landing Pages (Without Going Overboard)

By Neil Patel

Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion.

We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions, decision-making would be nearly impossible.

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Marketing / November 12, 2014 Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]

By Kyle Christensen

As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it's very possible you may be overlooking a valuable source of leads: inbound calls. 

That’s right -- smartphones aren’t just mini computers. People are actually using their phones to make calls to businesses.

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Marketing / October 17, 2014 The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

By Ginny Soskey

If you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.

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