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    5 Ways to Improve Your Marketing Using Conversion Psychology

    By Jeremy Ellens

    psychology-banner

    This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen.

    This particular duet consisted of a male and female, who used their genders to garner a sense of rivalry in the room. “Ladies, can we get some Taylor Swift requests going tonight?” the woman yelled into the mic. Next thing you know, a $5 bill was placed on the piano with a Taylor Swift request. “Gentlemen, let’s get $6 up here for some Guns N Roses! Let’s stop this fan-girl nonsense!” Seconds later, men were racing up to the stage. This battle between the men and women went on for nearly 15 minutes, with people putting as much as $30 for their gender-stereotyped song to be played.

    What I found most exciting among all of this was the way these two used mindgames to bring in money. Those performers used psychological triggers to create this sense of rivalry in order to get the audience to ... Read More

    The 4 Most Important Pages on Your Website (& How to Optimize Them)

    By Neil Patel

    Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.

    I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

    Read More
    How to Optimize Your Marketing Channels [Free Ebook]

    By Erik Devaney

    Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. I have some bad news for you:

    There's still more work to be done. A lot more.

    You see, unlike Michelangelo's Sistine Chapel ceiling, or Da Vinci's Mona Lisa, marketing isn't a piece of artwork that has a finite end.

    Read More
    Should I Gate This Content? [Flowchart]

    By Joe Chernov

    We marketers seem to like rules. (And when none exist, we'll settle for guidelines.) Those of us who write about the marketing space appear to recognize this tendency, which is why you'll find so many benchmarking reports, how-to articles, and definitive lists for marketers.

    Some challenges, however, are too nuanced for a binary best practice.

    Read More
    Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

    By Pamela Vaughan

    These days, I spend a lot of my time on blog optimization. I'm constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. 

    Because my role is focused on optimization and growth, I try to make sure we're always testing something.

    Read More
    5 Ways You Can Add Social Proof to Your Landing Pages

    By Lindsay Kolowich

    Imagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."

    Would you believe me? Or would you write me off as pretty self-serving? 

    Read More
    How to Design Experiments for Your Website in 5 Easy Steps

    By Diana Urban

    Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn't. But experimental design can seem over-complicated, overwhelming, and time-consuming. 

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    6 Signs Your Landing Page Needs to Be Redesigned

    By Diana Urban

    When it comes to marketing, there's no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve.

    The key is knowing what's worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be better to focus your efforts elsewhere.

    Read More
    The Basics of Inbound Lead Generation

    By Ginny Soskey

    Correctly diagnosing marketing problems is like walking up to a running hose in the forest. (Stay with me here, I know it sounds ridiculous.) All you can see is the water dribbling out -- the rest of the hose and the faucet it attaches to is hidden in the surrounding greenery -- and you've got to figure out what the problem is. 

    Read More
    How Do Conversion Paths Work? [FAQs]

    By Rachel Goodman Moore

    As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.

    But as an inbound marketer, your job is to convert qualified website visitors (aka your buyer personas) into leads by offering remarkable content for which they’ll want to trade their

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    Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes

    By Diana Urban

    In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. But there are certain mistakes you might be making that are keeping people from signing up.

    Read More
    How to Use Infographics to Get Leads From Your Website

    By Diana Urban

    Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people's attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. As a result, creating infographics for your website can get you more traffic.

    Read More
    What Is Conversion Rate Optimization? [FAQs]

    By Ginny Soskey

    So you've heard of SEO. You've heard of CTAs. You've heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO. 

    CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that'll convert them into customers. Conversions happen all over your

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    How to Get Existing Leads to Do Your Email Marketing for You

    By Diana Urban

    While the days of sending a newsletter email blast to your entire marketing database are over (or should be), email marketing isn't dead. In fact, if you do email marketing right, you can generate tons of new leads.

    "But I'm only emailing my existing leads," you might say with trepidation. "How can I possibly get new leads from my email marketing?"

    Read More
    What Is Demand Generation? [FAQs]

    By Ritika Puri

    Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships.

    Marketers spend their livelihoods building complex user acquisition and engagement engines

    Read More

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