How to Get More Leads by Optimizing Your Website Images

by Diana Urban

Date

April 4, 2014 at 2:00 PM

imagesThere's a lot of advice out there on how to get more leads from your website: build an intuitive conversion path, place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on.

But sometimes there are simple optimizations you can make that can have a big impact on your conversion rate that aren't so obvious.

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How to Amplify Your Reach With Content Discovery Platforms

by Sarah Goliger

Date

March 26, 2014 at 2:00 PM

reachAs marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities.

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The Secrets to Creating a Lead-Generating Ebook [Video]

by Erik Devaney

Date

March 25, 2014 at 11:00 AM

ultimate-guide-creating-ebookCreating an ebook? I can do that. I mean, it’s basically just a really long blog post, right?

Wrong.

It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem

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How to Use Infographics to Get Leads From Your Website

by Diana Urban

Date

March 24, 2014 at 8:00 AM

screenInfographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people's attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. As a result, creating infographics for your website can get you more traffic.

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Lead Gen 101: How to Create an Intuitive Website Conversion Path

by Diana Urban

Date

March 5, 2014 at 11:00 AM

startIf you're getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. A conversion path consists of five elements, four of which live on your website:

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