It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?

    by Pamela Vaughan


    September 22, 2014 at 6:00 AM

    kid-shrugging-743043-editedOkay, it's not quite the end of the month yet -- but that's okay. You can analyze your blog leads any time you want to.

    Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads.

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    5 Ways You Can Add Social Proof to Your Landing Pages

    by Lindsay Kolowich


    September 16, 2014 at 8:00 AM

    army-pants-and-flip-flopsImagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."

    Would you believe me? Or would you write me off as pretty self-serving? 

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    The Truth About Lead Generation: Busting 5 Common Conversion Myths

    by Erik Devaney


    September 3, 2014 at 7:00 AM

    opt-inThe following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here.

    One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right.

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    Which Works Better for Blog Conversion: A Standard CTA or a Full Form?

    by Pamela Vaughan


    September 2, 2014 at 6:00 AM

    plan-a-plan-b-199521-editedFile this one under Why You Need to Test Stuff for Yourself.

    A couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actual subscribe form.

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    25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking

    by Ritika Puri


    August 6, 2014 at 2:00 PM

    demand_generationReading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?”

    Don’t worry. Your instincts are dead-on. The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know.

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