It’s the beginning of the quarter. You just set your team’s new lead goals, and you're starting to think about what steps you're going to have to take to achieve them.
While whipping up some compelling content and placing lead generation forms in all the right places sounds like a feasible strategy, rest assure that there's more to be considered.
Here's the thing: Not all forms and pop-ups are created equal. In other words, factors like display type, trigger, timing, and device type can have a big impact on your ability to encourage your website visitors to sign up for anything.
To help shed ... Read More