Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

    by Pamela Vaughan

    Date

    September 26, 2014 at 8:00 AM

    kid-scientist-testing-260546-editedThese days, I spend a lot of my time on blog optimization. I'm constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. 

    Because my role is focused on optimization and growth, I try to make sure we're always testing something.

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    It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?

    by Pamela Vaughan

    Date

    September 22, 2014 at 6:00 AM

    kid-shrugging-743043-editedOkay, it's not quite the end of the month yet -- but that's okay. You can analyze your blog leads any time you want to.

    Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads.

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    5 Ways You Can Add Social Proof to Your Landing Pages

    by Lindsay Kolowich

    Date

    September 16, 2014 at 8:00 AM

    army-pants-and-flip-flopsImagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."

    Would you believe me? Or would you write me off as pretty self-serving? 

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    The Truth About Lead Generation: Busting 5 Common Conversion Myths

    by Erik Devaney

    Date

    September 3, 2014 at 7:00 AM

    opt-inThe following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here.

    One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right.

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    Which Works Better for Blog Conversion: A Standard CTA or a Full Form?

    by Pamela Vaughan

    Date

    September 2, 2014 at 6:00 AM

    plan-a-plan-b-199521-editedFile this one under Why You Need to Test Stuff for Yourself.

    A couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actual subscribe form.

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