43 Bright Ideas for Promoting Your Lead Gen Content

    by Amanda Sibley


    October 23, 2014 at 8:00 AM

    content_promotionSo you just created a piece of content for lead generation -- congrats! 

    While it's tempting to go and celebrate, you're not done just yet. You can't just put a piece of content up on your website and hope that people will find it -- you've got to actively promote it to your audience. 

    But that's where lots of us get stuck. 

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    23 Types of Lead Gen Content to Put Behind Your Landing Pages

    by Lindsay Kolowich


    October 21, 2014 at 8:00 AM

    gate-landing-pageWhat does being in a "content rut" mean to you?

    Perhaps the words "content rut" remind of those times you find yourself with writer's block and can't think of fresh topic ideas. (We've all been there.) Or maybe it makes you think of those days or weeks -- or even

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    The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

    by Ginny Soskey


    October 17, 2014 at 8:00 AM

    conversion_rate_optimizationIf you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.

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    Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords

    by Pamela Vaughan


    October 15, 2014 at 8:00 AM

    kid-magnifying-glass-search-689570-editedWe're on a historical blog optimization kick over here on the HubSpot blogging team. "What in the Sam Hill is 'historical blog optimization,'" you ask?

    Basically, it means optimizing our "old" blog content to generate more traffic and leads. And by "old," I just mean posts that already exist on our blog, whether we wrote it three years ago or last month.

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    Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

    by Pamela Vaughan


    September 26, 2014 at 8:00 AM

    kid-scientist-testing-260546-editedThese days, I spend a lot of my time on blog optimization. I'm constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. 

    Because my role is focused on optimization and growth, I try to make sure we're always testing something.

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