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International Blog Posts

Going global? Check out the following posts for examples and advice for succeeding in interantional business.

Marketing / February 29, 2016 How Internet Behavior is Changing Around the World [Infographic]
How Internet Behavior is Changing Around the World [Infographic]

By Lindsay Kolowich

Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.

But these changes aren't happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web.

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Marketing / February 5, 2016 What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions

By Lindsay Kolowich

It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.

Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.

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Marketing / February 5, 2016 8 Pieces of Marketing Wisdom for the Chinese New Year
8 Pieces of Marketing Wisdom for the Chinese New Year

By Niti Shah

It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities. 

In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year.

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Marketing / December 22, 2015 12 Handy Tips for Running Better Remote Meetings
12 Handy Tips for Running Better Remote Meetings

By Lindsay Kolowich

Whether you're meeting with colleagues who are working from home that day, or with clients located half a world away, running a productive and effective remote meeting can be a challenge.

When you're face-to-face with people, it can feel much easier to communicate efficiently and gauge how they're feeling and reacting to different ideas.

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Marketing / November 6, 2015 Job Expectations Around the World: What Do People Care About Most? [New Data]
Job Expectations Around the World: What Do People Care About Most? [New Data]

By Lindsay Kolowich

Companies are always looking for ways to hire exceptional employees. In fact, finding and hiring top talent was one of the top challenges marketers reported in 2015.

But what do job seekers actually look for in a new company? How concerned are they about the culture at your company, or how much they're paid, or whether they're working in a particular industry? And how do these priorities differ depending on where you are in the world?

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Marketing / September 2, 2015 Going Global: 22 Growth Hacks & Resources for International Expansion
Going Global: 22 Growth Hacks & Resources for International Expansion

By Nataly Kelly

For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.

Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first? 

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Marketing / May 14, 2015 6 Data-Backed Lessons for Content Marketers in Europe
6 Data-Backed Lessons for Content Marketers in Europe

By Lisa Toner

 

Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies' overall marketing strategies, the online content space is becoming more and more competitive.

To get ahead and stand out, the key is knowing where in your content strategy to invest.

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Marketing / April 14, 2015 11 Ways to Make Your Content Appealing to International Audiences
11 Ways to Make Your Content Appealing to International Audiences

By Nataly Kelly

For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how well will it resonate with them?

As your international traffic grows, you'll want to be sure that you can convert that traffic into leads -- and that means keeping your international visitors in mind every time you write about a holiday or publish data with certain units of measurement.

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