Where Marketers Go to Grow

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    X

    Join 400,000 Fellow Marketers

    Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.

    6 Data-Backed Lessons for Content Marketers in Europe

    By Lisa Toner

     competitive-content-marketing.jpeg

    Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies' overall marketing strategies, the online content space is becoming more and more competitive.

    To get ahead and stand out, the key is knowing where in your content strategy to invest. The question is, how? And how can you tell whether you're behind the curve or on the cutting edge of the content game? 

    ...
    Read More
    11 Ways to Make Your Content Appealing to International Audiences

    By Nataly Kelly

    For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how well will it resonate with them?

    As your international traffic grows, you'll want to be sure that you can convert that traffic into leads -- and that means keeping your international visitors in mind every time you write about a holiday or publish data with certain units of measurement.

    Read More

    Subscribe to HubSpot's Marketing Blog

    Join 400,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

    Comments

    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    Comments
    subscribe to hubspot's marketing blog
    get the free HubSpot CRM now