In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized for mobile in mobile search results.
Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.
But these changes aren't happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web.Read More
It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.
Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.Read More
It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities.
In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year.Read More
Think people aren't watching how you handle yourself at the dinner table?
Whether you're dining with a recruiter, prospective business partner, or your boss of several years, you should always follow the rules of proper dinner etiquette.Read More
Whether you're meeting with colleagues who are working from home that day, or with clients located half a world away, running a productive and effective remote meeting can be a challenge.
When you're face-to-face with people, it can feel much easier to communicate efficiently and gauge how they're feeling and reacting to different ideas.Read More
Companies are always looking for ways to hire exceptional employees. In fact, finding and hiring top talent was one of the top challenges marketers reported in 2015.
But what do job seekers actually look for in a new company? How concerned are they about the culture at your company, or how much they're paid, or whether they're working in a particular industry? And how do these priorities differ depending on where you are in the world?Read More
For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.
Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first?Read More
Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies' overall marketing strategies, the online content space is becoming more and more competitive.
To get ahead and stand out, the key is knowing where in your content strategy to invest.Read More
For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how well will it resonate with them?
As your international traffic grows, you'll want to be sure that you can convert that traffic into leads -- and that means keeping your international visitors in mind every time you write about a holiday or publish data with certain units of measurement.Read More
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