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    Job Expectations Around the World: What Do People Care About Most? [New Data]

    By Lindsay Kolowich

    Companies are always looking for ways to hire exceptional employees. In fact, finding and hiring top talent was one of the top challenges marketers reported in 2015.

    But what do job seekers actually look for in a new company? How concerned are they about the culture at your company, or how much they're paid, or whether they're working in a particular industry? And how do these priorities differ depending on where you are in the world?

    To help answer these questions, we pulled some data from our  Read More

    Going Global: 22 Growth Hacks & Resources for International Expansion

    By Nataly Kelly

    For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.

    Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first? 

    Read More
    6 Data-Backed Lessons for Content Marketers in Europe

    By Lisa Toner


    Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies' overall marketing strategies, the online content space is becoming more and more competitive.

    To get ahead and stand out, the key is knowing where in your content strategy to invest.

    Read More
    11 Ways to Make Your Content Appealing to International Audiences

    By Nataly Kelly

    For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how well will it resonate with them?

    As your international traffic grows, you'll want to be sure that you can convert that traffic into leads -- and that means keeping your international visitors in mind every time you write about a holiday or publish data with certain units of measurement.

    Read More

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