Jeff helps companies and brands grow their influence and value. His consultancy focuses on the critical intersection of business and brand strategies. Previous to Swystun Communications, Jeff was Chief Communications Officer at DDB Worldwide, Global Director of Marketing & Innovation at Interbrand, and Managing Consultant in Marketing & Customer Management at Price Waterhouse. A prolific speaker and writer, he has spoken at over 100 conferences in over 25 countries, edited The Brand Glossary and Best Global Brands reports, and has appeared on CNBC, ABC, NBC, CNN, BNN, CTV, CBC and BBC television and radio. He is quoted in over 250 publications including The Wall Street Journal, Newsweek, Advertising Age, Fast Company, BusinessWeek, Forbes, Washington Post, BrandWeek, Rolling Stone, and Managing Intellectual Property.