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Study: LinkedIn Is More Effective for B2B Companies

The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business.

The study surveyed over 600 professionals knowledgeable about their company's marketing strategy. Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. The results showed that while both B2B and B2C companies are able to acquire customers through any of the four channels surveyed, Facebook is clearly more effective for B2C businesses and LinkedIn is clearly more effective for B2B businesses.

Both business types found similar and relatively high success with customer acquisition through a company blog.

Customer Acq B2B B2C resized 600

For more results from this study and the trends in inbound marketing, register for the 2011 State of Inbound Marketing Webinar and report .


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