As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. It's no surprise. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which -- if either -- are worth a marketer's time? And how do you decide?
To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks, which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. The ebook is available for free download -- no form completion required -- here.
So exactly how impressive is the growth of Google+ and Pinterest comparatively? We also pulled together 35 interesting facts about the two social networks to give you a better sense of how the two networks are faring. Check 'em out!
1) As of April 2012, Google reports that Google+ now has 170 million active users. (Google) Tweet This Stat
18) Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (Compete) Tweet This Stat
19) The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them. (RJMetrics) Tweet This Stat
21) Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore) Tweet This Stat
22) The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. (Ragan.com) Tweet This Stat
23) Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (RJMetrics) Tweet This Stat
33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair) Tweet This Stat
34) Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair) Tweet This Stat
35) In the month of March 2012, HubSpot's visitor-to-lead conversion rate for Pinterest was 15%, compared to just 9% from Google+. (HubSpot) Tweet This Stat
How have you been using each social network? What insights can you share for other businesses considering the two for marketing?
Originally published Apr 13, 2012 1:44:00 PM, updated July 28 2017