The 2013 Design Guide to Email Marketing [INFOGRAPHIC]

Ivan Sunguroff

Updated:

Published:

mobile design introductory3

Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form. Not only do you have to nail copywriting, messaging, personalization, and proper segmentation and targeting -- but you also have to worry about how that email actually looks. On both desktops and mobile devices. And if your background isn't in design, let's just say it's not exactly a piece of cake to craft an email that achieves both form and function.

But with HubSpot's 2012 Science of Email Marketing research revealing that 65% of people prefer emails with mostly images rather than text -- and a whopping 88% opting for HTML emails over plain text -- email design isn't exactly something a marketer can afford to overlook.

To give you a better sense of why expertly designed email marketing is so important these days, check out the infographic below and start 2013 off with an email marketing bang!

(Click infographic to enlarge.)

hubspot 2013 design guide to email marketing

Are you leveraging techniques like personalization and dynamic content in your email marketing? Are your emails mobile-optimized and triggered by your leads' behavior? There's no better time to start than the new year.

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

START FREE OR GET A DEMO