More and more businesses are jumping into social media as the ROI of inbound marketing continues to show that online tools like Twitter and Facebook are an effective - and inexpensive - way to reach potential buyers.
At HubSpot, we love how-to content that empowers marketers and business owners to harness the power of inbound marketing to grow their businesses. In that vein, we're releasing a new free ebook: How to Use Facebook for Business.
The ebook includes everything you need to know to get started using Facebook to reach and engage more potential buyers online.
Use Friend Lists to customize your privacy settings for business and personal contacts.
Add interesting and engaging content to your Business Page to maximize your exposure to your fans and their networks. Every time a user interacts with you, their activity will get published to their news feed, which is seen by all of their friends.
Add free-form HTML applications to your Page for fully customized content, including special offers and links with SEO credit back to your website.
Use Facebook Insights (Facebook's built-in analytics) to measure engagement on your Page, including comments, clicks, and page views.